DOCSLIB.ORG

How EA Has Used Analytics to up It's Game

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
How EA Has Used Analytics to up It's Game Pursuing Excellence through Analytics: How EA Has Used Analytics To Up It’s Game Zachery Anderson VP Global Analytics & Insights SAFE HARBOR STATEMENT Some statements set forth in this document contain forward-looking statements that are subject to change. Statements including words such as “anticipate,” "believe,” “estimate” or “expect” and statements in the future tense are forward-looking statements. These forward-looking statements are preliminary estimates and expectations based on current information and are subject to business and economic risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements. Some of the factors which could cause the Company’s results to differ materially from its expectations include the following: sales of the Company’s titles; the Company’s ability to manage expenses; the competition in the interactive entertainment industry; the effectiveness of the Company’s sales and marketing programs; timely development and release of the Company’s products; the Company’s ability to realize the anticipated benefits of acquisitions; the consumer demand for, and the availability of an adequate supply of console hardware units; the Company’s ability to predict consumer preferences among competing platforms; the Company’s ability to service and support digital product offerings, including managing online security; general economic conditions; and other factors described in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2015. These forward-looking statements are valid only as of the date on which they are made. Electronic Arts assumes no obligation and does not intend to update these forward-looking statements. Please review our risk factors on Form 10-Q filed with the SEC. Electronic Arts (EA) • Founded in 1982 • Games, content and live services on console, PC, mobile and tablet • 1.5 Billion registered players in over 200 countries • Over 2 Billion downloads of EA mobile games • #1 Publisher on Sony PlayStation and Microsoft XBOX • FY17 Revenue Target $4.75 Billion All Financial Data is Non-GAAP except Free Cash Flow Free Cash Flow Calculated as Operating Cash Flow less Capex A Corporate Journey Timeline Global FIFA Ultimate Battlefield 3 Worst Mktg 22% CEO: Andrew EA Digital Rev Core FIFA #1 financial crisis Team Origin Company of Revenue Wilson Access ~50% Player Battlefield 1 #2 In America Metrics Western World HD 2008 2009 2011 2012 2013 2014 2015 Today EA Focus player experience sell-through sell-in ~90$ NASDAQ ~50$ ~20$ ~11$ Marketing Lots of Play = Lots of Data ~5 Petabytes Game Telemetry, registrations, marketing events, web traffic Growing at 25 Terabytes daily We Are An Entertainment Business Share of lifetime sales volume 80% 75% Drop Sales Volume Sales -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Release Weeks of launch …..And Maybe The Weeks Beforw Share of lifetime sales volume 80% 25% Sales Volume Sales -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Release Weeks of launch Marketing Focused High Sales Periods Launch campaign Holiday campaign Sales Volume Sales -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Release Weeks of launch Who are the players? New to EA = First EA Game New to Franchise = First time playing Madden Veteran = Has previously played Madden 100% Launch 90% 80% 70% 60% Holidays 50% # ofPlayers # % ofPlayers % 40% 30% Black Friday 20% 10% 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Weeks since Launch Weeks since Launch PLAYER ANALYTICS We Are Spending at The Wrong Time AND FORECASTING General Reasons for purchase: $5M Media 1. Previous game 2. Genre interest 3. Friends 12M Vets reason to $80M Media purchase Hardline: 1. I always 3M 13M purchase (65% played 10+ session days) 2. Liked the Beta 6M (72% vets played 10+ session days) 3. Liked the Theme Veterans New to Franchise Customer Lifetime Value In-Sample Fit Given an initial entry into a game, how many base-games can 6000 2011 Cohort (10k users) we reasonably expect a user to purchase?* 5000 4000 3000 Actual Model 2000 No. of people 5 1000 0 years • Y Number of base game purchases 0 1 2 3 4 5 • More than X% users made 2 or more No. of Repeat Transactions repeat purchases Cumulative Tracking • X% of users purchased every installment 15000 2011 Cohort (10k users) • X% of users only purchased one installment 10000 Actual 5000 10 Model 0 years • Y Number of base game purchases Cum. of # repeattransactions 2010 2012 2014 2016 2018 2020 2022 (nearly X% growth from 5 year) Fit • X% of users estimated to purchase Absolute Average Error: 2.1% every installment MAPE: .038281 IT’S A SUBSCRIPTION SERVICE Efficiency & Effectiveness M&A as % of Revenue 22% to 16% Product Monitoring Activity Monitoring Daily Active Users 8/26 9/2 9/9 9/16 9/23 9/30 10/7 10/14 10/21 10/28 11/4 11/11 Daily Active Users Dailyand ChurnActive 11/18 11/25 12/2 12/9 12/16 12/23 12/30 1/6 1/13 1/20 1/27 Calendar Date 2/3 2/10 2/17 2/24 3/3 3/10 3/17 3/24 3/31 4/7 4/14 4/21 4/28 5/5 5/12 5/19 5/26 6/2 6/9 6/16 6/23 6/30 7/7 7/14 7/21 7/28 # of Churners per Calendar Date Finding Play Patterns How Hard Should The Game Be? 35% Sweet Spot 30% Successful Unsuccessful 25% 20% Trend turns towards churning once 15% players start living too long 10% % of Player Type Base Type Player % of 5% 0% < 30 < 60 < 90 < 120 < 150 < 180 < 210 < 240 < 270 < 300 < 330 < 360 360 + Average Seconds Between Spawn and Death Recommendations Changing The Game Players are provided with different tile combinations depending on what segment the model places them within Identifying Unlikely to Reach Ten SD DANGER Differing Churn Prop NO DANGER Likely to Reach Ten SD Grey buttons are the tiles. Screens extracted from recommendation manager 19 Finding Balance Match Balance Distribution Conquest – BF4 100 Previous Game Multiplayer Matchmaking 80 60 “Fair” matches lead to a nearly 10% higher 40 likelihood of playing another round 20 0 % of balanced games in Battlefield 4: 40% Imbalance 10020% Conquest – BF1 18% Current Game 8016% 14% 6012% 10% Frequency 408% 6% 204% 2% % of balanced games in Battlefield 1: 80-85% 0%0 -1 -0,5 0 0,5 1 Imbalance Imbalance NPS Evolution 70 60 60 60 52 Title 3 Title 3 50 Wave 2 Launch Title 3 40 Holiday 30 24 Margin of error per wave: approx. +/-2 points (e.g. Launch range 58-62, Holiday range 50-54) 20 14 Title 2 12 Launch 10 10 Title 1 Title 1 Title 2 Launch Holiday 0 Holiday THE COMPANY Find the Key Decision Makers Producer Analyst Build an Analytics Habit The Cue that starts the habit. A weekly meeting to review metrics The Habit Itself. Using and player behaviors player insights to make decisions. 1 REMINDER ROUTINE 2 REWARD 3 If the reward is positive, then you’ll have The benefit from doing the habit, desire to repeat the action. Game teams Core Player Metrics is goals and need to see success from using data to recognition. make decisions. Change the Measures Unique Session Average NPS Players Days Spend SCALE TIME MONEY LOYALTY Core Player Metrics Tell Player (Human) Stories Started playing EA BF3: played 9 Mass Effect 3: Madden 25: Dead Space: Crysis 3: BF Hardline: (session) days games in 2011 on PS3 9 days 7 days 11 days 2 days 25 days Entered EA through BF3 Purchased 6 games in 4 years Usually plays 10 days or less Most played game: BFHL – 25 days Upgraded to PS4 in 2015 Played on that day QUESTIONS .
Load more

Recommended publications
  • EA Unveils Spore Creature Creator... Now in 2-D
    EA Unveils Spore Creature Creator... Now in 2-D New FLASH Application Gives Spore Players New Ways to Get Creative EMERYVILLE, Calif., Sep 16, 2009 (BUSINESS WIRE) -- The revolutionary Spore(TM) Creature Creator is going 2-D! Maxis (TM),an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced Spore(TM) Creature Creator 2-D, a new Flash application where players experience an all new take on the variety and creative fun offered by the original 3-D Spore Creature Creator. Now available for free* at www.spore2d.com, players can create a creature from scratch or import a creature from the Sporepedia(TM), thelibrary of 120+ million pieces of user-generated content in Spore. Five legs or ten, bat wings or horns; there are no limits to what users create. Once players have created their 2-D creature,they can embed it onto their social networking pages, and share it with friends via email. Spore Creature Creator 2-D takes creature-creating to new heights by making it a social, shared experience. "Spore Creature Creator 2-D offers players a brand new way to express their creativity and share their creatures as it can be played by anyone with internet access," stated Caryl Shaw, Sr. Producer of Spore Creature Creator 2-D. "The clean art style and intuitive point-and-drag functionality makes it easy for creators of all ages to get in on the fun. It'll be interesting to see how players use this new creative application." Spore Creature Creator 2-D features the full suite of more than 250 body parts, including limbs, eyes, feet, heads, and fun accessories like antlers and wings.
    [Show full text]
  • EA Supercharges Its Partner Program with New Titles from Independent Mobile and Social Game Developers
    EA Supercharges Its Partner Program with New Titles from Independent Mobile and Social Game Developers EA Partners Expands to Chillingo and Playfish to Help Independent Developers Publish on Fast-Growing Digital Platforms REDWOOD SHORES, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ:ERTS) today announced that Chillingo and Playfish™ will offer publishing services to the fast-growing mobile and social gaming platforms to the independent development community. Following the successful and award-winning EA Partners program, EA will be expanding its partnership programs for Chillingo and Playfish furthering the delivery of fresh content to platforms such as the Apple App StoreSM, Google Android™ and Facebook®. Since its establishment in 2003, EA Partners has built a reputation for working with top-notch independent game developers, promoting both creativity and innovation amongst its global partners. Current partner titles include Epic Games and People Can Fly (Bulletstorm™), Crytek (Crysis®2), Valve (Portal 2), 38 Studios (Kingdoms of Amalur: Reckoning), Spicy Horse (Alice: Madness Returns™), Grasshopper Manufacture (Shadows of the Damned™), Paramount Digital Entertainment (Rango The Video Game), Trap Door (Warp), Funcom (Secret World) and Vanguard Games (Gatling Gears). EA partner studios also include Insomniac Games, Starbreeze Studios and Respawn Entertainment with forthcoming titles. "The EA Partners program has proven to be a phenomenally successful model. It is an all around win-win situation. The program allows EA to partner with some of the world's best console, PC and digital developers while providing those independent developers with a global distribution/publishing partner," said Bryan Neider, EA Games Label COO and General Manager of EA Partners.
    [Show full text]
  • Electronic Arts Inc
    ELECTRONIC ARTS INC FORM 10-K (Annual Report) Filed 5/30/2007 For Period Ending 3/31/2007 Address 209 REDWOOD SHORES PARKWAY REDWOOD CITY, California 94065 Telephone 650-628-1500 CIK 0000712515 Industry Software & Programming Sector Technology Fiscal Year 03/31 Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2007 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File No. 0-17948 ELECTRONIC ARTS INC. (Exact name of registrant as specified in its charter) Delaware 94-2838567 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 209 Redwood Shores Parkway 94065 Redwood City, California (Zip Code) (Address of principal executive offices) Registrant’s telephone number, including area code: (650) 628-1500 Securities registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered Common Stock, $0.01 par value The NASDAQ Stock Market LLC Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • NIBC First Round Case NIBC Ele Ctro N Ic Arts Contents
    NIBC First Round Case NIBC Ele ctro n ic Arts Contents 1. The Scenario 2. Background Information 3. Tasks & Deliverables A. Discounted Cash Flow Analysis B. Trading Comparables Analysis C. Precedent Transactions Analysis D. LBO Analysis E. Presentation 4. Valuation & Technical Guidance A. Discounted Cash Flow Analysis B. Trading Comparables Analysis C. Precedent Transactions Analysis D. LBO Analysis 5. Rules & Regulations 6. Appendix A: Industry Overview 7. Appendix B: Precedent Transactions Legal Disclaimer: The Case and all relevant materials such as spreadsheets and presentations are a copyright of the members of the NIBC Case Committee of the National Investment Banking Competition & Conference (NIBC), and intended only to be used by competitors or signed up members of the NIBC Competitor Portal. No one may copy, republish, reproduce or redistribute in any form, including electronic reproduction by “uploading” or “downloading”, without the prior written consent of the NIBC Case Committee. Any such use or violation of copyright will be prosecuted to the full extent of the law. Need for Speed Madden NFL Electronic Arts Electronic Arts Welcome Letter Dear Competitors, Thank you for choosing to compete in the National Investment Banking Competition. This year NIBC has continued to expand globally, attracting top talent from 100 leading universities across North America, Asia, and Europe. The scale of the Competition creates a unique opportunity for students to receive recognition and measure their skills against peers on an international level. To offer a realistic investment banking experience, NIBC has gained support from a growing number of former organizing team members now on the NIBC Board, who have pursued investment banking careers in New York, Hong Kong, Toronto, and Vancouver.
    [Show full text]
  • Disruptive Innovation and Internationalization Strategies: the Case of the Videogame Industry Par Shoma Patnaik
    HEC MONTRÉAL Disruptive Innovation and Internationalization Strategies: The Case of the Videogame Industry par Shoma Patnaik Sciences de la gestion (Option International Business) Mémoire présenté en vue de l’obtention du grade de maîtrise ès sciences en gestion (M. Sc.) Décembre 2017 © Shoma Patnaik, 2017 Résumé Ce mémoire a pour objectif une analyse des deux tendances très pertinentes dans le milieu du commerce d'aujourd'hui – l'innovation de rupture et l'internationalisation. L'innovation de rupture (en anglais, « disruptive innovation ») est particulièrement devenue un mot à la mode. Cependant, cela n'est pas assez étudié dans la recherche académique, surtout dans le contexte des affaires internationales. De plus, la théorie de l'innovation de rupture est fréquemment incomprise et mal-appliquée. Ce mémoire vise donc à combler ces lacunes, non seulement en examinant en détail la théorie de l'innovation de rupture, ses antécédents théoriques et ses liens avec l'internationalisation, mais en outre, en situant l'étude dans l'industrie des jeux vidéo, il découvre de nouvelles tendances industrielles et pratiques en examinant le mouvement ascendant des jeux mobiles et jeux en lignes. Le mémoire commence par un dessein des liens entre l'innovation de rupture et l'internationalisation, sur le fondement que la recherche de nouveaux débouchés est un élément critique dans la théorie de l'innovation de rupture. En formulant des propositions tirées de la littérature académique, je postule que les entreprises « disruptives » auront une vitesse d'internationalisation plus élevée que celle des entreprises traditionnelles. De plus, elles auront plus de facilité à franchir l'obstacle de la distance entre des marchés et pénétreront dans des domaines inconnus et inexploités.
    [Show full text]
  • Need for Speed SHIFT Console Demo Available October 1
    Need for Speed SHIFT Console Demo Available October 1 Taste the True Driver's Experience in This Year's Most Critically Acclaimed Racing Game REDWOOD CITY, Calif., Sep 29, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that the console demo of the highly-rated Need for Speed SHIFT will be available for download on October 1 on PlayStation(R)Network and Xbox LIVE. The demo gives players a chance to see for themselves just how SHIFT delivers on the Need for Speed promise of speed, adrenaline and precision racing. Need for Speed SHIFT has been commended by AOL GameDaily as "one of 2009's best racing games" and as "outstanding" by IGN. Players will sample this year's most intense authentic racing game by pushing one of four cars to its limits on the world-famous Circuit de Spa-Francorchamps and the tight city circuit of London River. Players that dominate each track and collect enough stars will also unlock the ultimate racing machine; the Pagani Zonda F. Jump into the cockpit of one of these five cars and find out how Need for Speed SHIFT combines real-world physics with perception based G-forces to deliver a supercharged on-the-track experience. 1. BMW M3 (E46) 2. 2008 Dodge Viper SRT10 3. 2006 Lotus Elise 111R 4. 2008 Nissan GT-R 5. 2006 Pagani Zonda F (unlockable) The PC demo is currently available for download at www.needforspeed.com. The game introduces a brutal first-person crash dynamic that creates an unparalleled immersive experience. The signature cockpit view delivers a true driver's experience.
    [Show full text]
  • The Business of Video Games Report
    The Business of Video Games Report About DFC Intelligence’s The Business of Video Games Report The Business of Video Games report consists of two pdf documents 1) a 140-slide presentation created in Microsoft PowerPoint and 2) a 180-page report created in Microsoft Word. These documents each contain very different looks at the game industry but use the same set of underlying data and key assumptions. As a business overview, this report does not focus heavily on raw numbers and data. Instead it is a more qualitative analysis of the game industry providing context around major historical and anticipated trends. DFC Intelligence provides plenty of industry data and detailed forecasts but it is important that those forecasts do not exist in a vacuum. The data only tells part of the story and this report looks to fill in the story behind the data. This report is a designed to provide a high-level overview of the general game industry size and how the game industry works across its entire value chain. There is a focus on the role of major industry players from hardware manufacturers to distributors and content developers. A great deal of the focus is on who makes the money when a consumer buys a video game. Published by DFC Intelligence www.dfcint.com 858.834.4340 1 ©2018 DFC Intelligence. The Business of Video Games Report The Business of Video Games PowerPoint Summary • PowerPoint Outline – Executive Summary (Slides 3-10): An overview of market size and general segmentation – Industry Value Chain (Slides 11-15): This is a high level introduction
    [Show full text]
  • John Riccitiello Chief Executive Officer
    John Riccitiello Chief Executive Officer 1 Safe Harbor Statement Some statements contained in this presentation contain forward-looking statements that involve risks and uncertainties. Statements including words such as "anticipate", "believe" or "expect" and statements in the future tense are forward-looking statements. These forward- looking statements are subject to business and economic risks and actual events or actual future results could differ materially from those set forth in the forward-looking statements due to such risks and uncertainties. Some of the factors which could cause our results to differ materially from our expectations include the following: competition in the interactive entertainment industry; the timely release and availability of an adequate supply of hardware units; our ability to predict consumer preferences among competing hardware platforms; consumer spending trends; the seasonal and cyclical nature of the interactive game segment; timely development and release of our products; our ability to manage expenses during fiscal year 2008; our ability to secure licenses to valuable entertainment properties on favorable terms; our ability to attract and retain key personnel; changes in our effective tax rates; adoption of new accounting regulations and standards; potential regulation of our products in key territories; developments in the law regarding protection of our products; fluctuations in foreign exchange rates; and other factors described in our annual report on Form 10-K for the year ended March 31, 2007
    [Show full text]
  • Electronic Arts: Equity Valuation
    Electronic Arts: Equity Valuation David Nobre Pinto Cardoso Advisor: Dr. José Carlos Tudela Martins April 26th, 2019 Dissertation submitted in partial fulfilment of requirements of the Master in Finance, at Católica Lisbon, School of Business and Economics 2 Abstract The following master thesis was elaborated by David Cardoso under the orientation of professor Dr. José Carlos Tudela Martins. The master thesis has as its main objective the valuation of Electronic Arts, a US based gaming/entertainment company. The Company was founded back in 1982 and since then has been operating in the mentioned sector namely by making game software for platforms such as personal computers, consoles and more recently smartphones. The Company has been enjoying success through its game franchises mainly in the sports category. The valuation process was made through two methods: Discounted Cash flows and Multiple relative valuation. In the DCF method, the Company’s future cash flows are estimated and discounted to present day. All those cash flows are then summed and yield the Enterprise value. The next procedure would be to add the cash in the balance sheet and subtract the Company’s debt to yield the Equity value. If the Equity value is divided by the number of shares outstanding which will result in the estimated value per share. In the Multiples relative valuation process, the financials of similar companies are used to make a comparison between what those companies are valued and what the Company should be valued. Finally, after doing both processes a final recommendation of buying and/or holding the Company. 3 Abstract (em português) A seguinte tese de mestrado foi elaborada por David Cardoso sob a orientação do professor Dr.
    [Show full text]
  • Big Data Gaming: the Practice and Use of Big Data at Electronic Arts
    Big Data Gaming: The Practice and Use of Big Data at Electronic Arts Logan Erickson 11/16/2016 Big Data has become the tool of companies around the world. Those who resist will most likely conform or fail. The game industry recognizes the value of Big Data and companies like Electronic Arts are on the forefront of Big Data innovation. Founded in 1982, “Electronic Arts Inc. is a leading global interactive entertainment software company.” Based in Redwood City, California, EA is a publicly traded publisher that “delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets” (Electronic Arts Inc.). It is acclaimed for its “high-quality blockbuster brands” that include, but are not limited to, The Sims, EA SPORTS FIFA, Battlefield, Dragon Age and Plants vs. Zombies. To maintain a successful brand and good standing, EA utilizes Big Data across the company. This summary covers Electronic Arts’ Big Data practice with a focus on marketing and game development. EA’s data practice is comprehensive with the goal to always create a better product and increase financial success. Data is collected on all user interactions in game, constantly begging the question what is the user doing? This data is used to cater to the user and improve their experience. Data is captured upon game start when an anonymous ID is given to each user’s device. The ID is then tracked through all game events such as game start, levels played, and actions taken. Anything a user does in an EA game is an event and all events are recorded (Sides).
    [Show full text]
  • Electronic Arts Inc. Fiscal Year 2010 Proxy Statement and Annual Report
    Electronic Arts Inc. Fiscal Year 2010 Proxy Statement and Annual Report Proxy Statement Notice of 2010 Annual Meeting and Proxy Statement [THIS PAGE INTENTIONALLY LEFT BLANK] June 18, 2010 DEAR FELLOW STOCKHOLDERS: You are cordially invited to join us at our 2010 Annual Meeting of Stockholders on August 5, 2010 at 2:00 p.m. The meeting will be held at the headquarters campus of Electronic Arts in Building 250 (please note that the street address for Building 250 is 250 Shoreline Drive, Redwood City, California). For your convenience, we are also pleased to offer a live webcast of our Annual Meeting on the Investor Relations section of our web site at http://investor.ea.com. At this meeting, we are asking the stockholders to: Proxy Statement • Elect Leonard S. Coleman, Jeffrey T. Huber, Gary M. Kusin, Geraldine B. Laybourne, Gregory B. Maffei, Vivek Paul, Lawrence F. Probst III, John S. Riccitiello, Richard A. Simonson and Linda J. Srere to the Board of Directors to hold office for a one-year term; • Approve amendments to our 2000 Equity Incentive Plan and 2000 Employee Stock Purchase Plan; and • Ratify the appointment of KPMG LLP as our independent registered public accounting firm for fiscal 2011. After the meeting, we will report on our recent performance and answer your questions. Details regarding admission to the meeting and the business to be conducted are described in the Notice of Internet Availability of Proxy Materials you received in the mail and in this proxy statement. We have also made available a copy of our Annual Report for the fiscal year ended March 31, 2010 with this proxy statement.
    [Show full text]
  • Hgzine Issue 19
    |01 FREE! NAVIGATE Issue 19 | August 2008 FIRST NEWS! PES 2009 Konami aim for the top spot HGFree Magazine For Handheld Gamers. ZineRead it, Print it, Send it to your mates… 40+ GAMES FEATURED! WIN! COPIES OF PORTABLE PERFECTION! GUITAR HERO: ON TOUR AND The finest games coming to DS and PSP! NINJA GAIDEN! OH-OH-SEVEN REVIEW PREVIEW REVIEW PREVIEW Race Driver: GRID The best-looking DS racer yet? New Quantum LEGO Batman International of Solace The Dark Knight gets Bond is back! the LEGO treatment! Final Fantasy IV Track & Field The RPG classic is DS-bound CONTROL On your marks… WWW.GAMERZINES.COM NAVIGATE |02 QUICK FINDER DON’T Every game’s just a click away! MISS! SONY PSP LEGO Batman Final Fantasy This month’s PES 2009 Final Fantasy IV Tactics Advance Hellboy 2 The Mummy: Doodle Hex highlights International Tomb of the Arkanoid DS HGZine Athletics Dragon Emperor Wall•E Buzz! Master Quiz International News round-up LEGO Batman Space Invaders Athletics If you’re heading off on your holidays and Extreme Ninjatown MOBILE PHONE Holy building blocks, New International packing your DS or PSP (or, for the lucky few, Batman! The Caped Crusader News NINTENDO DS Track & Field Reviews both) then there’s plenty of top buying advice gets the LEGO treatment Race Driver: GRID here to get the perfect game to take with you. Quantum of Solace Solo gamers could do worse than plump for Race Driver: GRID, and for those of you looking MORE FREE MAGAZINES! LATEST ISSUES! for a family game for those rainy days in your DS AND PSP: caravan in Devon, then Buzz! Quiz Master is the perfect way to waste an hour or two.
    [Show full text]