East Tennessee State University Digital Commons @ East Tennessee State University Electronic Theses and Dissertations Student Works 5-2013 Framing the 2012 Olympics: A Content Analysis of International Newspaper Coverage of Female Athletes Jessica Giuggioli East Tennessee State University Follow this and additional works at: https://dc.etsu.edu/etd Part of the Gender, Race, Sexuality, and Ethnicity in Communication Commons, International and Intercultural Communication Commons, Mass Communication Commons, and the Public Relations and Advertising Commons Recommended Citation Giuggioli, Jessica, "Framing the 2012 Olympics: A Content Analysis of International Newspaper Coverage of Female Athletes" (2013). Electronic Theses and Dissertations. Paper 1108. https://dc.etsu.edu/etd/1108 This Thesis - Open Access is brought to you for free and open access by the Student Works at Digital Commons @ East Tennessee State University. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons @ East Tennessee State University. For more information, please contact
[email protected]. Framing the 2012 Olympics: A Content Analysis of International Newspaper Coverage of Female Athletes _____________________ A thesis presented to the faculty of the Department of Communication East Tennessee State University In partial fulfillment of the requirements for the degree Master of Arts in Professional Communication _____________________ by Jessica Giuggioli May 2013 _____________________ John King, Chair Carrie Oliveira Gary Lhotsky Keywords: athletes, content analysis, framing theory, media ABSTRACT Framing the 2012 Olympics: A Content Analysis of International Newspaper Coverage of Female Athletes by Jessica Giuggioli The present content analysis was designed to identify the representation of female athletes in the media during the 2012 London Olympics.