FACTS & FIGURES

Plot Marks Best TV Drama, Kraft TV Theatre and Lux Video Theatre. Presentation or production and variety of Advertest Study Indicates stories presented were other reasons for pref- New York viewers tell Adver- erences in programs. test interviewers they choose Respondents, asked to name all dramatic programs they had viewed in the past month, drama on the basis of a good placed them among these, in order: Robert plot. "Robert Montgomery Montgomery Presents, Kraft TV Theatre, Fire- Presents" named as favorite. side Theatre, Philco /Goodyear Playhouse and AT LEAST 40% of the respondents in a study Studio One. of television dramatic programs released by Montgomery Preferred Advertest Research last week chose their fav- In excellent -good- fair -poor ratings 61% orite drama TV program on the basis of its rated Robert Montgomery Presents excellent, story material or plot. The study came from 47% Studio One, 46% Kraft TV Theatre, and Philco /Goodyear Playhouse what 753 personal interviews in the New York met- and Broadway TV Theatre 42% each. ropolitan area. Viewers who preferred Advertest's February issue of its continuing filmed programs said a they did so because of film's greater scope line up.. service, "The Television Audience of Today," of scenery and settings. Live programs were reported Robert Montgomery Presents as the liked, viewers said, because of better picture favorite respondents. drama among Following quality and because viewers said they like to were Studio One, Philco /Goodyear Playhouse, know they are watching an actual performance. 321,000 STRONG!

TELESTATUS® W F B M -T V'S audience is Weekly TV Set Summary -March 16, 1953-TELECASTING SURVEY growing every day. That means Sets in Area Sets in Area City Outlets on Air vhf uhf City Outlets on Air vhf uhf Albuquerque KOB -TV 24,934 Lubbock, Tex. KDUB -TV 18,753 more and more people are Altoona WFBG -TV Lynchburg WLVA -TV 40,500 1,500 Amarillo KGNC -TV 11,785 Matamoros (Mexico), Browns- Ames WOI -TV 125,032 ville, Tex. XELD -TV 27,300 waiting for your sales message. Atlanta WAGA -TV, WSB -TV, Memphis WMCT WLWA 194,987 215,000 Miami WTVJ 174,700 Atlantic City WFPG -TV 54,850 6,035 Milwaukee WTMJ -TV 407,830 Austin KTBC -TV 22,374 Minn.-St. Paul KSTV -TV, WCCO -TV 360,100 Baltimore WAAM, WEAL, Mobile WALA -TV, WKAB -TV Nashville 107,108 Bangor WABI -TV 14,240 New Britain WK NB-TV 225,000 36,600 Baton Rouge WA FB-TV WNHC-TV WNFB -TV New Haven 349,000 Binghamton 103,500 New W DSU-TV 165,358 WAFM -TV, WBRC -TV Orleans Birmingham 150,000 New York WABC-TV, WABD, Bloomington WTTV 221,800 - WBZ-TV, Newark WCBS-TV, WNBT, Boston WNAC-TV 1,015,445 WOR-TV, WPIX, Buffalo WBEN-TV 336,931 523 C Charlotte WBTV 299,617 WATV 3,230,000 Chicago WBBM-TV, WBKB, Norfolk - WGN-TV, WNBQ 1,341,717 Portsmouth - Cincinnati WCPO-TV, WKRC-TV Newport 9Nu,A News WTAR -TV 161,585 W L W T 402,000 / Cleveland WEWS, WNBK, WXEL 739,702 Oklahoma Cn'nrodo City WKY -TV 193,700 Springs KKTV 14,500 Omaha KMTV, WOW -TV 176,650 Columbus WNBS-TV, WLWC Peoria WEEK -TV WTVN 279,000 Philadelphia WCAU -TV, WFIL -TV, Dallas - WPTZ 1,200,318 -TV, WFAA -TV, Phoenix KPHO-TV 67,400 Ft. Worth KRLD Pittsburgh WDTV WBAP -TV 246,871 580,000 Portland, Ore. KPTV 72,839 72,839 there are Davenport WOC -TV 169,000 Providence WJAR-TV 284,000 Quad Cities Include Davenport, Moline, Pueblo KDZA -TV 13,000 Rock Is., E. Moline Reading WHUM-TV 84,748 84,748 Dayton WHIO -TV, WLWD 272,000 Richmond WTVR 162,517 321,000 sets Denver KFEL -TV, KBTV 117,299 Roanoke WROV -TV, WSLS -TV 50,100 Detroit WJBK -TV, WW-1-TV, Rochester WHAM -TV 177,500 Wxyz -Tv 850,000 Rock Island WHBF -TV 169,000 Quad Cities Include Davenport, Moline, Paso KROD -TV, KTSM -TV 17,250 in use in the rich El Rock Is., E. Moline WICU 184,680 Erie Salt Lake City KDYL -TV, KSL -TV 121,100 Ft. Worth- San Antonio KEYL, WOAI -TV 132,438 Dallas WBAP -TV, KRLD -TV San Diego KFMB -TV 170,650 W FAA -TV 246,871 San Francisco KGO -TV, KPIX, market covered by Grand Rapids WOOD -TV 233,961 KRON -TV 533,735 Greensboro WFMY-TV 156,548 Schenectady - Honolulu KGMB -TV, KONA 17,597 Albany -Troy WRGB 261,400 Houston KPRC -TV 232,000 Seattle KING -TV 232,700 South Bend WSBT Huntington - -TV 26,588 26,588 Spokane KHO -TV, KXLY -TV 18,319 *TV WSAZ -TV WO Charleston 175,117 St. Louis KSD -TV 480,000 Indianapolis WFMB -TV 327,000 Syracuse WHEN, WSYR -TV 214,067 Indianapolis Jackson MTV Tacoma KTNT -TV Jacksonville WMBR -TV 101,000 Toledo WSPD -TV 224,000 Johnstown WJAC -TV 621,244 Tucson KOPO -TV Represented nationally by The Katz Agency Kalamazoo WKZO -TV 241,832 Tulsa KOTV 138,050 Kansas City WDAF -TV 271,890 Utica -Rome WKTV 89,000 Lancaster WGAL -TV 212,412 Washington WMAL -TV, WNBW, WTOP -TV, WTTG 436,849 Lansing WJIM -TV 171,350 Wichita Falls KWFT -TV ti Lincoln KOLN -TV 28,000 v ' ti Wilkes -Barre WBRE -TV - 40,000 40,000 los Angeles KECA -TV, KHJ -TV, Wilmington WDEL -TV 130,424 ^-.W._.... KLAC, KNBH, KTLA, York WSBA -TV 28,534 28,534 KNXT, KTTV 1,515,495 Youngstown WFMJ -TV, WKBN -TV -TV, WHAS -TV Louisville WAVE 226,915 Total Sets in Use 22,166,140 Total Stations on Air 145* Total Markets on Air 93s Includes XELD -TV Matamoros, Mexico Editor's Note: Set estimates appearing here are obtained from stations, which report regularly on special, sworn affidavits. Since not all stations report weekly, set figures in some markets may remain unchanged in successive ìYMP north al trim so Strut Indianapolis 2. tt iva weeks. Totals for each market represent estimated sets within coverage area of stations in that market. Where Rllili atei zite Weal, Enunlle; WfSM. lolianafahe; coverage areas of diR markets overlap, set counts in those markets may be partially duplicated. Total sets Wf Of, Flint; WOOD and WOOD.TV, grand Rapids in use of U.S. however, is unduplicated estimate. 5..

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