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Games Fernando Chamis – Webcore Games Empresas Webcore / Webcore Games Agência Digital (1999) Produtora de advergames (2006) Sites: www.webcore.com.br e www.webcoregames.com.br Insolita Studios Serious Games (2005) Jogos de entretenimento (2005) Sites: www.insolitastudios.com 2009 2011 Mobile Games Social Games INTRODUÇÃO Tipos de Games Entretenimento Advergames Serious Games Social Games ENTRETENIMENTO ENTRETENIMENTO Mercado mundial de games Nos últimos 5 anos o mercado mundial de games cresceu mais do que qualquer outra área do entretenimento, e projeta de crescimento para $73 bilhões até 2013 . Registra crescimento anual de 10% a mais de uma decada Nos EUA, 50% dos lares já tem um console em casa. (Nielsen/NetRatings ) ENTRETENIMENTO A indústria de games é a terceira maior do mundo, sendo superada somente pela armamentista e automobilística ENTRETENIMENTO Lucro nos primeiros 5 dias de lançamento $500 milhões $550 milhões $650 milhões $775 milhões 11 milhões de jogadores ativos (Massive Multiplayer Online Role-Playing Game) ENTRETENIMENTO Mercado mundial de games (venda de consoles) 87.60M 55.45M 52.07M 147.96M 69.25M 44.9% 28.4% 26.7% 68.1% 31.9% Fonte: VG Chartz Jun/2011 (www.vgchartz.com) ADVERGAMES ADVERGAMES O que é Advergame? Advertising + Games = Advergames É a prática de utilizar jogos para promover uma marca, produto ou idéia. ADVERGAMES Quem joga? De acordo com a Nielsen/NetRatings, 30,5% do público dos jogos online tem entre 35 e 49 anos de idade . 70% dos jogadores preFerem jogos casuais; destes, 43% são homens e 57% são mulheres , com idade entre 25 e 45 anos , conForme pesquisa do Ibope Net Ratings No Brasil, 45,8% das mulheres com acesso à internet jogam games casuais, segundo pesquisa promovida pelo portal Bolsa de Mulher . ADVERGAMES ADVERGAMES ADVERGAMES ADVERGAMES 90´s 7-Up Spot Game ADVERGAMES Pizza Hut Tartarugas Ninja ADVERGAMES ADVERGAMES Domino´s Pizza Yo! Noid ADVERGAMES Case – Burger king – King Games (2006) Pocketbike Racer / Sneak King / Big Bumpin' ADVERGAMES Case – Burger king – King Games (2006) Pocketbike Racer / Sneak King / Big Bumpin' PlataForma Xbox e Xbox 360 (desenvolvido em 8 meses) Dois deles são multiplayer 3.2 milhões de cópias US$ 3.99 por jogo (advergame vendido) ADVERGAMES Formas de integração da marca: In game advertising : O jogador vê um anúncio dentro do jogo Product placement : O jogador dirige o carro da marca ADVERGAMES Exemplo de Campanha Publicidade Produto Código Site/Jogo Premiação SOCIAL GAMES SOCIAL GAMES Social Gaming Os jogos inseridos nas redes sociais representam um grande potencial. Mercado tem apenas 3 anos Movimenta $300 milhões anualmente apenas no Brasil Público joga em média 30 minutos diariamente Modelo de negócio: jogo Free / venda de itens SOCIAL GAMES Game Monthly active users 1. CityVille 75.726.188 2. Empires & Allies 43.681.342 3. Texas HoldEm PokerCafé World 35.311.169 4. FarmVille 33.584.150 5. Gardens of Time 16.618.062 6. FrontierVille 11.270.730 http://www.appdata.com/gainers/week/?cat_id=400&Fanbase=0&list_select=apps&metric_select=mau&sort=mau MERCADO NACIONAL MERCADO NACIONAL Mercado nacional e mercado de trabalho Mais de 50 empresas no Brasil (ABRAGAMES) DiFerentes especialidades (games para celular, entretenimento, advergames, serious games) DiFerentes áreas: arte, produção, programação, game design, marketing, som, etc. MERCADO NACIONAL Estrutura MERCADO NACIONAL Processo MITOS E DICAS MITOS E DICAS Mitos Trabalhar com jogos = Trabalhar jogando Trabalhar com jogos = Trabalhar onde eu quero Vou Fazer jogos para console Não preciso trabalhar durante a Faculdade Vou Ficar rico Fazendo jogo Dicas (o que fazer da vida? ☺☺☺) Crie um jogo indie. Ele não vai Ficar bom. Crie outro Monte um bom portFólio Aprenda inglês Tenha um bom repertório MITOS E DICAS Plataformas Diversas plataFormas oFerecem acesso Fácil para lançar o seu jogo: Facebook iPhone / Android / Windows Mobile Phone Kongregate Nem só de entretenimento vive a indústria de jogos. O acesso a estes mercados pode ser mais Fácil e garante experiência na produção de games: Advergames Serious games Editais do governo (BRGames) CASES PSP Mini PS3 GameFutebol (Rede Globo) www.globoesporte.com/gameFutebol GameFutebol (Rede Globo) www.globoesporte.com/gameFutebol GameFutebol (Rede Globo) www.globoesporte.com/gameFutebol Surfínia (Rede Globo) surFinia.tresirmas.globo.com Surfínia (Rede Globo) surFinia.tresirmas.globo.com Surfínia (Rede Globo) surFinia.tresirmas.globo.com Autorama – Samsung Galaxy SII www.webcoregames.com.br/case/samsung-autorama.html Dança das Cadeiras (Sempre Livre) http://www.semprelivre.com.br/dancadascadeiras Advergame produzido em parceira com a agência digital iThink para Sempre Livre da Johnson & Johnson . Game multiplayer que permite que diversas jogadoras brinquem ao mesmo tempo em uma mesma sala. Mini Hunt (Android) www.minihuntgame.com Chameleon Puzzle Runners – BR Games http://chameleongame.com Lenovo – Super Casas Bahia Lenovo – Super Casas Bahia Honda www.novohondacity.com.br OBRIGADO ! [email protected].
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