WIN TWO TICKETS TO

THE 2014 NHL WINTER CLASSIC with ad purchase in Tourism Sarnia-Lambton’s 2014-2015 Travel Guide

VS

Date: January 1, 2014 at “The Big House” Puck drop at 1:00 p.m.

To be eligible for the draw you must purchase at least one Draw will of the following ad take place on sizes: Two-unit: 1 ballot December Half Page: 2 ballots 16, 2013. Full Page: 4 ballots Tourism Sarnia-Lambton... Exciting Advertising Opportunities Your Destination Marketing in the 2014 Lambton County Organization! Travel Guide & Road Maps As your Destination Marketing Organization, Tourism Sarnia-Lambton We attracted 2,072,391 visitors to Lambton works year round on your behalf on the County in 2012, an increase of over 12,000 marketing and promotion of our area as visitors over 2011! a tourist destination. We do this by Highlights of what your 2013 ad bought you! promoting our more than 1,000 Tourism Partners – and showcasing all there is to see and do – to the • 70,000 travel guides and 55,000 fold-out maps printed world around us! Our initiatives not only highlight great • Horizon Travel Magazine (readership 134,000) experiences, but have the added benefit of being backed up - Monthly 50,000 publications insert/drop in Star by our full-time staff and resources. Our comprehensive list and National Post of services, along with our in-depth strategic marketing and - Full page ad and editorial planning, give you – our Tourism Partners – a very valuable - Online banner service, one that allows all of us to be knowledgeable, - Digital commercial for Toronto Union Station, 300 TTC competitive and innovative in a $70+ billion-dollar Canadian screens at 69 stations, Eaton Centre, Sherway Gardens industry… tourism! and Square One food courts - Globe and Mail (readership 2,200,000) Our 2014 Travel Guide - Hosted Travel writer, Betty Zyvatkauskas – Explore Ontario Spring Edition, 4 editorials including Best Our direction and look for this year’s Travel Guide continues Beaches, Culinary Tourism and Agri-tourism to give our communities front cover acknowledgement! • Queens Park Partnership Showcase Visitors and tourists will see at first glance all the names of - Hosted tourism showcase at Queens Park in Toronto the great towns which make us who we are! We are - Over 200 Ministry dignitaries, delegates and encouraging them to “Navigate to great times in Lambton representatives in attendance County”. By showcasing all the great experiences in our - Featuring numerous tourism offerings, highlighting county, we hope to lure and captivate visitors into staying for culture and agri-tourism more than just a show or event. We want them to experience • Tourism Sarnia-Lambton’s website saw a 16% increase our county in its fullest by staying longer and seeing it all! year over year. We have a four year funding agreement signed by the Your ad purchase goes a long way Lambton County Council in October 2012. This vote of This is the Official Travel Guide for Lambton County, used by confidence will allow us to implement a multi-year TSL as its primary lure and fulfillment tool within its many strategic marketing plan producing perpetual growth year marketing initiatives. By becoming an advertiser in the Travel over year. Be assured that we are there for your tourism Guide and Fold-Out Map, you are now a prominent part of organization, to help it prosper and grow. That is our these initiatives, which reach hundreds of thousands of commitment to you! potential travelers. And by reaching the right person – at the right time, with the right information – we know we can influence their travel decisions. A comprehensive Be sure to ask about how YOU distribution plan, well-placed ad campaigns – both in can become part print and online – are all part of our strategy to win of the Discovery the tourist over to Sarnia-Lambton! This is what you Deals Program are purchasing when you advertise in our travel guide. As a Tourism Partner, how can you afford to not be a part of this?

Our sales representatives welcome the opportunity to explain the real value of placing an ad in the 2014 Travel Guide. We know you will be convinced there is no better VALUE, no better PRODUCT, and no better SUPPORT behind your purchase. Don’t miss out... book today!

Marlene Wood General Manager Tourism Sarnia-Lambton * Advertise on our full colour fold out map! Terms & Conditions: Add DISCOVERY DEALS to 1. Terms of Payment – Advertisers will be invoiced and payment is your advertisement! due when advertiser has approved the ad. Acceptable methods of payment are as follows: Visa, Mastercard, Cheques – to be made payable to Grafiks Marketing and Communications. When Lambton County Visitors see your ad and the Discovery Deals logo, they will know that you are offering a discount or 2. General Provisions – The Advertiser will remain liable for all charges due under this contract, including; in the event of a sale value-added reason to use their service or product. A fantastic or transfer of the business. way to exclusively offer Travel Guide readers/visitors exclusive Great Discover Deals and increase the value of your ad! 3. Advertising Copy Materials – The Advertiser agrees to submit advertising copy by art/copy deadline. If the advertising is not Once your contract has been processed, your logo and text to received by copy deadline ( Feb. 15, 2014 ), TSL reserves the right generate your coupon can be uploaded using the form to cancel this contract. Please email all ARTWORK and/or your located at tourismsarnialambton.com/DD. 40 WORD LISTING to your sales representative. 4. Display Advertising Material Position – TSL reserves the right to Talk to your sales representative decide the position of each advertisement in the 2014 Sarnia about this great value-added Lambton Travel Guide. TSL is not responsible for revising or program! editing supplied materials. However, in the event that display advertising material submitted by the Advertiser does not conform to technical specifications, TSL will decide if it is necessary to adjust the ad to meet the technical specifications. 5. Cancellation of Advertising – Contract shall be irrevocable by the Advertiser after the December 31, 2013 deadline. 6. Indemnification of Publisher – Publisher (Grafiks) shall not be held responsible for loss or expense resulting from claims, actions or proceedings based on the content of such advertisements, without limitation on indemnity. 7. Errors or Omissions – The advertising shall appear in the 2014 Travel Guide. Any errors or omissions are the responsibility of the Advertiser . A proof will be supplied and the Advertiser must review their ad and approve.

Digital Specifications for Customer-Supplied Electronic Files:

1. Acceptable Software and Formats – Macintosh ONLY • Quark XPress 10 or lower • Illustrator CS6 or lower • Photoshop CS6 or lower • Adobe Acrobat 11 or lower Acceptable ad formats include high resolution (300 dpi or We want to make you look even better greater) .pdf, .eps files, or .tif files that are created in Adobe Acrobat, Adobe Illustrator, or Adobe Photoshop. All .pdf files on our website must be high resolution (300 dpi) and embedded with all fonts All basic listings and images. All full colour images must be CMYK format – RGB images are not acceptable. Files must be collected for output include: and must include all support images, files and fonts. • Plotted Google map of Unacceptable ad formats – ads that are sent as word processing your facility’s location documents (.doc, .wpd, etc.), PowerPoint documents, or • Detailed information on Microsoft Publisher documents will not be accepted. your facility • Your web links (website, 2. Acceptable Media: Facebook, YouTube, etc.) • CD or DVD, or email high resolution material to your sales • Up to 11 images representative. • Full colour electronic files must be accompanied by a full colour digital proof. • Any changes to submitted ad require a new file sent with www.tourismsarnialambton.com revisions, along with a new proof. has a BRAND NEW LOOK with new ways to highlight • Contact name and phone number or email address of agency your business, event or tourism service. must be supplied. Ask your salesperson how you can find out more! Full page – Trim: 8.125” x ”, Bleed: 8.375” x 11.125”, Live Area: 7.375” x 9.847”

VALUE-ADDED FEATURES Travel Guide & Road Maps Distribution The 2014 Travel Guide and Road Maps have In 2014, Tourism Sarnia-Lambton will produce been designed to provide display advertisers and distribute 70,000 Travel Guides & 55,000 with value-added features that include: Road Maps: • FREE 40-word text listing highlight (for • 58% are sent to travel information centres in those purchasing 1 unit or more) southwestern Ontario, Greater Toronto Area, • FREE location marker and listing when you Michigan and as fulfillment for TSL customer purchase any size display ad on our fold requests from outside the region. out map • 42% are distributed locally to delegates • Discovery Deals - Great Opportunities! attending conferences, participants in sports Add great value to your ad in the Travel tournaments, welcome packages for new Guide & fold out Map! See promotional residents and all regional tourism businesses page on how your can be put in this (accommodation, campgrounds, attractions, exciting program marinas, etc).

1 Unit 2 Units $465 $910 Horizontal: 3.4” x 1.83” Square: 3.4” x 3.82” Vertical: 1.62” x 3.82” Horizontal: 6.96” x 1.83” (banner)

1/2 Unit $265 1.62” x 1.83” SCAN ME! with your smartphone!

Advertisers have the option to add a FREE QR code on 2-unit ads or larger. This will direct the reader to the advertiser’s web site for more information.

Half page ad $1870 Horizontal: 6.96“ x 3.82” Vertical: 3.4” x 9.783” Tourism Sarnia-Lambton FOR GRAFIKS USE ONLY 2014 Travel Guide Advertiser Contract Circulation: 70,000 Travel Guides & 55,000 Maps

Date: Contract Made Between: And Tourism Sarnia Lambton Contact Name: Address: Billing Address: Community: Postal Code: Phone: Fax: Email: Web: Payment Options: J Cheque – payable to Grafiks Marketing & Communications J J Name on card: Card Number: Expiry Date:

Map Map Ad & Artwork Special Ad Size * FREE Map Listing with QR Discovery Guide Ad Listing FREE Listing Instructions: any Map Ad Purchase Code Deals Price Price * Price * Price

J 1/2 unit 1.62” x 1.83” N/A N/A $265.00 $75 $200.00 $

J 1 unit Hor. 3.4” x 1.83” N/A J $ J 1 unit Vert. 1.62” x 3.82” $465.00 $75 $350.00

J 2 units 3.4” x 3.82” J J $910.00 $75 $690.00 $

J 4 units Hor. 6.96” x 3.82” J J $ J 4 units Vert. 3.4” x 7.8” $1660.00 $75 $1250.00

J Half page Hor. 6.96” x 4.81” J J $ J Half page Vert. 3.4” x 9.783” $1870.00 $75 $1400.00

JFull page* 8.125” x 10.875” J J $3185.00 $75 $2390.00 $

J Inside front/inside back cover* J J $3195.00 $75 N/A $ J Back cover* J J $4425.00 $75 N/A $ $

J Send me info on the new website advertising opportunities SUBTOTAL $ 13% HST $ TOTAL $ *Bleed: 8.375” x 11.125”, Live Area: 7.375” x 9.847” NOTE: All ads get a FREE 40-word listing, with the exception of the half unit ad or smaller Salesperson: Grafiks Marketing & Communications 225 Mitton St. N., Sarnia, ON N7T 6H5

Please email all ARTWORK and/or your 40 WORD LISTING to your sales representative. Email should be confirmed by a phone call.

Signature of Advertiser Signature on behalf of Tourism Sarnia Lambton

Payment is due when ad has been approved. PDF of this contract available at www.tourismsarnialambton.com/salesopportunities HST Registration # 102863206