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Opportunities for Business Partners 2017 OPPORTUNITIES FOR BUSINESS PARTNERS YOUR ALL-ACCESS PASS TO THE WORLD OF HIGHER EDUCATION ABOUT NACUBO The National Association of College and University Business Officers (NACUBO) is the largest national organization representing the finance and administration of higher education institutions in the United States. NACUBO represents over 1,950 institutions of Advertising higher education and 45,000 people employed LaTosha McNeal at those institutions. We provide our members Manager, Business Development with trusted, accurate, and valuable information (202) 861-2582 related to the business of higher education, as well [email protected] as representation in regulatory and rule-making discussions. Through NACUBO’s members, you can Exhibiting reach campus decision makers in all areas of college Gloria Nehemiah and university administrative operations. Manager, Exhibits (202) 861-2555 MEET OUR TEAM [email protected] Whatever marketing opportunities you pursue, Sponsorship NACUBO has a team of professionals ready to Debi Cumbo provide information and assistance. Contact us Director, Business Development today so we can help you maximize your exposure, (202) 861-2563 enhance your visibility, share your expertise, and [email protected] build valuable relationships. Neil Gavigan Assistant Manager, Business Development (202) 861-2551 [email protected] 2 NACUBO 2017 In higher education today, every decision is a financial one. And NACUBO’s members—chief business officers and their direct reports at colleges and universities across the country—play a significant role in those decisions. They’re at the table every day providing input—or making the final call—whether the decision relates to housing, campus safety, foodservice, IT, facilities management, student services, capital improvements, financing—you name it. NACUBO offers you an All-Access Pass to these influential campus leaders. Here’s how you can cost-effectively place and keep your product or service in front of them: JOIN ...................................................................................................................................................................................................................................... 4 Become a business partner member and receive access to more than 50 knowledgeable professional staff members who will help you improve your company’s understanding of the unique higher education marketplace. In addition to professional advising, you receive discounts when you exhibit, advertise, attend events, or purchase our many educational products. ADVERTISE .................................................................................................................................................................................................... 6 Communicate with more than 50,000 readers every month through the pages of Business Officer magazine and via numerous digital touchpoints. EXHIBIT ............................................................................................................................................................................................................... 15 Meet and greet your target audience face-to-face at NACUBO’s annual meeting and throughout the year at specialized workshops. SPONSOR ........................................................................................................................................................................................................... 17 Put your company’s name front and center by financially supporting major NACUBO meetings, events, research studies, and publications. SHARE ..................................................................................................................................................................................................................... 22 Draw on your specialized knowledge and expertise to facilitate or present at workshops and educational sessions. EXPAND ............................................................................................................................................................................................................... 24 As your support of events, activities, and publications increases, you can earn entrée to the NACUBO Corporate Circle and its expanded benefits. 3 NACUBO 2017 JOIN As a business partner member of NACUBO, you have the opportunity to see and be seen by campus leaders who value continuing education, career and professional development, and information on the latest trends in higher education. You’ll not only learn what’s on the minds of business officers but also develop close relationships with them. Becoming a NACUBO member demonstrates your JOIN TODAY! commitment to supporting the higher education Complete and submit the membership application community which, in turn, boosts your credibility found at http://www.nacubo.org/Documents/ among institutional leaders. In addition, your membership/Business_Partner_App.pdf membership brings you: > Professional advice regarding the higher education marketplace SOMETHING FOR EVERYONE > Free or discounted registration to distance learning events NACUBO offers two categories of membership for business partners: > Discounted purchases of NACUBO publications and research studies Small Business Partner—has no more than two employees and less than $250,000 > Discounted rates on all event registrations in annual revenue. > Discounts on exhibit rates Large Business Partner—has three > Exclusive opportunities to rent mailing lists or more employees and more than > Access to specialized online communities $250,000 in annual revenue. > Complimentary subscriptions to Business Officer magazine > Discounts on advertising 4 NACUBO 2017 NACUBO MEMBERS AT-A- GL ANCE BUSINESS OFFICER MAGAZINE MEMBERS SUBSCRIBERS 2,230 24,561 unique organizations unique individuals 1,953 unique higher ed Institutions Annual Budget for Colleges & Universities Individual Readers by Type of Organization 7% <$21m 38% >$250m 14% $21m–$50m 94% higher ed 5% corporate 16% $51m–$100m 25% $101m–$250m 1% associate/affiliate 5 NACUBO 2017 ADVERTISE Purchasing ads in NACUBO’s publications keeps your company’s name, brand, and message in front of senior administrators within higher education. Select from both print and online options to reach chief business officers while at their desks or on the go. PRINT ADVERTISING Display ads enable you to maintain a consistent AWARD-WINNING CONTENT presence among NACUBO members as well as tie in with content related to your product or service. Business Officer magazine has garnered national recognition, including numerous Excel Awards presented by BUSINESS OFFICER MAGAZINE Association Media & Publishing: Each issue of Business Officer magazine, NACUBO’s award-winning flagship publication, reaches nearly 2015 Silver Award, Single Topic Issue 24,561 campus decision makers† with in-depth features 2015 Bronze Award, Cover Illustration on timely topics, how-to articles, analyses of legislative and regulatory developments, and interviews with 2013 Silver Award, Integrated Mixed movers and shakers within higher education. Media Campaign, NACUBO’s 50th Anniversary Promotion Synchronizing Budgets Sustainability Efforts NACUBO 2016 Annual Vantage Point: From Strategic Plan NACUBO’s New Board Chair: Meet the First-Ever Vantage Point: Comprehensive With Strategy 32 Earn Accolades 41 Meeting Highlights 46 Community Colleges 14 to Tangible Reality 24 A Passion for Mentoring 32 NACUBO Fellows 40 and Doctoral Institutions 10 2012 Bronze Award, Media Kit Synchronizing Budgets Sustainability Efforts NACUBO 2016 Annual Vantage Point: WithNACUBO Strategy 32 Earn Accolades 41 Meeting Highlights 46 Community Colleges 14 NACUBO NOVEMBER SEPTEMBER 2016 2016 NACUBO OCTOBER 2016 Note: Business Officer is printed on recycled papers in a On-Campus sustainable production process and therefore qualifies to carry the No Decal? Advocates Forest Stewardship Council (FSC) logo as well as a soy ink logo. Campuses adopt When students face high-tech, cost- financial roadblocks and No Problemeffective thatparking struggle to stay enrolled, solutions †Based on net press run, September 2016. the business office is on offer convenience the front line advocating SYMBIOTIC and ease of use, for aid to keep them on while achieving the path to graduation. SYSTEMS sustainability goals. College campuses help their communities fl ourish in enumerable ways, including economic development, informed citizens, and strong volunteerism. 6 NACUBO 2017 BUSINESS OFFICER MAGAZINE 2017 EDITORIAL CALENDAR AND DEADLINES ISSUE FOCUS RESERVATIONS DUE MATERIALS DUE Risk Management January Preview: NACUBO Higher Education December 2, 2016 December 9, 2016 Accounting Forum February Accounting and Financial Reporting January 2, 2017 January 9, 2017 Endowment and Debt Management: March Coverage of 2016 NACUBO-Commonfund February 3, 2017 February 10, 2017 Study of Endowments Diversity & Inclusion April Preview: NACUBO 2017 Annual Meeting March 3, 2017 March 10, 2017 in Minneapolis May Energy and Efficiency April 2, 2017 April 9, 2017 Finance June Preview: NACUBO Planning and May 3, 2017 May 10, 2017 Budgeting Forum July/ NACUBO 2017 Annual Meeting June 5, 2017 June 12, 2017 August* September Campus Operations August 3, 2017 August 10, 2017 October Coverage of NACUBO 2017 Annual Meeting September 4, 2017 September 11, 2017 Planning and Budgeting November Preview: NACUBO 2017 Endowment and October 4, 2017 October 11, 2017 Debt Management Forum
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