Dad Dancing Tops List of Parental Embarrassments As Summer Holidays Approach Submitted By: Mad As a March Hare Thursday, 11 July 2013
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Dad Dancing Tops List Of Parental Embarrassments As Summer Holidays Approach Submitted by: Mad as a March Hare Thursday, 11 July 2013 With the end of term just around the corner, you’d expect children to be counting down the days until school’s out. But as well as all the excitement family holidays generate, there are aspects that kids dread too. Research by Zeamu Music, a new record label for kids, found that parents taking to the dance floor after one sangria too many topped the list of embarrassing parent behaviour. The research was undertaken prior to writing their latest release ‘Doing The Robot” which captures the humiliation parents can bring on their children. What do you like most about summer holidays? •Not going to school81% •Being able to do what I want to do8% •Staying up later6% •Going away on holiday5% What do you NOT like about summer holidays? •Parents embarrassing me64% •Having to do more chores around the house 26% •Going to family events e.g. weddings8% •Not seeing my school friends2% What do you find most embarrassing about your parents when you go on holiday •Dancing 73% •Wearing swimming trunks & costumes15% •Building giant sandcastles10% •Falling asleep with their mouth open 2% Who is the worst dancer? •Dad89% •Mum11% •Both0% •Neither0% What is the worst thing about parents wearing swimwear? •Trunks / costumes that are too tight29% •Body hair28% •Beer belly or a fat tummy22% Page 1 •Sweating21% What else do you not like about summer holidays with your parents? •Sharing a tent/ hotel room with your parents58% •Making you do things parents did as kids 25% e.g. Punch & Judy •Listening to their choice of music in the car10% •Taking family photos7% Child psychologist Barbara Bishop commented on the findings: “As children reach primary school age, they become far more aware of their parents’ behaviour - what they wear, what they look like, how loud they are, how sunburnt dad got on the first day on the beach! It’s always a tricky balancing act for parents who need to relax and let their hair down on holiday but also take their kids’ needs and feelings into consideration.” Zeamu Music’s research involved over 700 children aged between 4 and 10 throughout the UK. Zeamu Music has been created by some of the industry’s top producers and musicians to bring age-appropriate pop music to the under 10s. “Summer Holidays” captures the excitement children feel about finishing school and feeling free. As with all the Zeamu tracks, the music is contemporary but the lyrics are sung by children. ENDS Find out more at www.zeamumusic.com or for further information call Sara Stewart at Mad As A March Hare on 01684 577168 or email [email protected] Doing the Robot Written & produced by: Jonathan Pilcher, Natalie Barowitz & Jeremy Bishop Sung by: Michael Keefe “Oh no, its another wedding. Remember what happened at the last one…so embarrassing! Lets see, shall we?…” It happens every time When he drinks too much wine He feels the need to prove That he’s still got those dance moves He’s gonna steal the show I wish the lights were down low But he leaps from his chair And I see everyone stare cause… Page 2 Dad’s on the dance floor I’m out the back door He’s hugging his mates All throwing the same shapes Dad thinks he’s hot Now he’s doing the Robot Mum’s so happy she’s singing the Bee Gees now I think Mum’s had enough She starts strutting her stuff And now she’s gone too far Cause she’s dancing like Ga Ga So Dad has cleared the floor And now he’s shouting for more He waves his hands in the air And I see everyone stare cause… Dad’s on the dance floor I’m out the back door He’s hugging his mates All throwing the same shapes Dad thinks he’s hot Now he’s doing the Robot Mum’s so happy she’s singing the Bee Gees (now) Barbara Bishop (Co-founder and Director of Zeamu Music) trained as a psychologist and worked for the charity 'Kids Company' dealing with children who social services had, effectively, given up on. After five years, she was asked to get involved in psychology-based documentaries and began work as a researcher at Ginger TV. Roles at a range of independent production companies including Films of Record and Wall to Wall followed. Barbara then joined the BBC to work on a series called 'Little Angels' followed by a stint at ITN before her role as mum to three children took priority. Zeamu was originally Barbara’s idea which she took to friends Fi and Si Case to help develop it. Fi Case (Co-founder and Director of Zeamu Music) was previously Vice President, Consulting Division of The Brand Union, San Francisco, responsible for brand consulting across both consumer and corporate practices. Her role focused on developing brand strategy including positioning, brand architecture, portfolio rationalization, Brand Analytics™ and brand platforming. In addition, she helped in the development of new and proprietary brand tools for Enterprise IG. Her clients included Del Monte, Providian and 3PAR, Ford Direct, Alliance & Leicester and UBS. She spent her early career with Landor Associates, London, working for a number of blue chip clients such as Cable & Wireless, Credit Lyonnais and France Telecom. Mum to two young boys, she also is a fitness fanatic participating in triathlons in her spare time. Si Case (Co-founder and Director of Zeamu Music) worked at Imagination prior to joining Zeamu looking Page 3 after brand identity and 2D design across all the agency’s automotive clients. Prior to joining Imagination, Simon was a founding partner of Greentarget, an integrated branding, internal communications and PR consultancy with offices in London, New York and Chicago. During his time at Greentarget, he was responsible for developing brand strategies and translating them into language, identity and design on integrated multi-channel branding and communication programmes for Barclays, BDO, BT, Bupa, EuroCCP, HBOS, HSBC, Pearson and a number of other international clients. Simon has held senior positions in a number of agencies including Further, The Brand Union, Landor Associates and Williams Murray Hamm and has lived and worked in both the UK and the US. His work has been recognized with D&AD, Media Guardian, Transform, Global Equity Organisation and Design Effectiveness awards. Natalie Barowitz (Zeamu’s Head of Music) is a classically trained pianist, clarinettist and Latin percussionist who specialised in performance and composition at The University of Manchester. Her orchestral career took her across Europe before she began touring with Indie Pop band, The Bush, the Tree and Me. Signed to Sony Records (Epic) in 2001, they wrote and recorded two albums for EMI Publishing and continued gigging across the UK and Ireland, appearing on the bill at many major festivals and support tours including The Devine Comedy, Elbow and Graham Coxon. Natalie went on to become Creative Manager for Film and TV at a large music publisher Musicsales, representing their diverse catalogue and roster of film composers including Michael Nyman and Philip Glass. Five years ago she set up as an independent music consultant and now works as a freelance producer for EMI Production Music. She continues to work consultatively and as a writer/producer/performer and represents a team of talented composers with whom she works on a variety of exciting commercial collaborations. The Futz Butler (Paul Sumpter) is an award winning Sound-Designer and Composer from London, whose work is as varied as it is innovative, encompassing everything from sound-design to jazz, electronica to film score, rock to baroque. He has amassed international broadcast and cinema credits for some of the world’s most prestigious brands, production houses and forward-thinking advertising agencies, including work for Mercedes-Benz, Nike, Working Title, Audi, Disney, Endemol, MTV and the BBC. His unrelenting work ethic and attention to detail is matched only by his sense of musical style and nonconformist approach. The Futz Butler is also an in-demand session guitarist and bass player having toured the UK and Europe with artists such as Status Quo, The Feeling, Xenomania Records, Marillion, REO Speedwagon and The Selecter. Lee Gretton is a composer and multi-instrumentalist whose work successfully spans many genres and styles. His broadcast credits include ITV, MTV, Channel 5, Sky Sports as well as many other networks in the UK, Europe and America. His work has been used by clients such as ASDA, Mock The Week, Kerrang!, BetFred and Page 4 30 Rock as well as a range of music libraries, publishers and labels. Amongst many other projects Lee was musical director and composer of a multi-media piece for the 2012 London Olympics that included 35 musicians and over 100 dancers. As a guitarist Chad Neale has played with a bunch of different artists including Sting, Lee Ryan, Gilbert O' Sullivan, Andrea Bocelli, Ross Copperman and The James Taylor Quartet amongst others. As a composer he has written for a wide range of TV and independent film and commercials, including Mars, T-Mobile & Samsung and has been a long-standing composer for the Universal Production Music libraries. His work is used on TV internationally, regularly being heard on productions by BBC, ITV & Channel Four. Recently he has been working with number one selling artist Eric Turner and Swedish indie artist Full Of Keys as both writer and producer. He has just finished the score for a new art film piece by Californian based duo Hodge Arts and the score to Swedish movie feature Small Yellow Lemons.