Dad Dancing Tops List Of Parental Embarrassments As Summer Holidays Approach Submitted by: Mad as a March Hare Thursday, 11 July 2013
With the end of term just around the corner, you’d expect children to be counting down the days until school’s out. But as well as all the excitement family holidays generate, there are aspects that kids dread too. Research by Zeamu Music, a new record label for kids, found that parents taking to the dance floor after one sangria too many topped the list of embarrassing parent behaviour. The research was undertaken prior to writing their latest release ‘Doing The Robot” which captures the humiliation parents can bring on their children. What do you like most about summer holidays? • Not going to school 81% • Being able to do what I want to do 8% • Staying up later 6% • Going away on holiday 5% What do you NOT like about summer holidays? • Parents embarrassing me 64% • Having to do more chores around the house 26% • Going to family events e.g. weddings 8% • Not seeing my school friends 2% What do you find most embarrassing about your parents when you go on holiday • Dancing 73% • Wearing swimming trunks & costumes 15% • Building giant sandcastles 10% • Falling asleep with their mouth open 2% Who is the worst dancer? • Dad 89% • Mum 11% • Both 0% • Neither 0% What is the worst thing about parents wearing swimwear? • Trunks / costumes that are too tight 29% • Body hair 28% • Beer belly or a fat tummy 22%
Page 1 • Sweating 21% What else do you not like about summer holidays with your parents? • Sharing a tent/ hotel room with your parents 58% • Making you do things parents did as kids 25% e.g. Punch & Judy • Listening to their choice of music in the car 10% • Taking family photos 7% Child psychologist Barbara Bishop commented on the findings: “As children reach primary school age, they become far more aware of their parents’ behaviour - what they wear, what they look like, how loud they are, how sunburnt dad got on the first day on the beach! It’s always a tricky balancing act for parents who need to relax and let their hair down on holiday but also take their kids’ needs and feelings into consideration.” Zeamu Music’s research involved over 700 children aged between 4 and 10 throughout the UK. Zeamu Music has been created by some of the industry’s top producers and musicians to bring age-appropriate pop music to the under 10s. “Summer Holidays” captures the excitement children feel about finishing school and feeling free. As with all the Zeamu tracks, the music is contemporary but the lyrics are sung by children. ENDS Find out more at www.zeamumusic.com or for further information call Sara Stewart at Mad As A March Hare on 01684 577168 or email [email protected]