Warwickshire North CCG Enc G

Warwickshire North CCG Enc G Report to Governing Body: 27/11/2014 Title: Communications and Engagement Report Dan Ibeziako, Communications and Engagement Author: Lead Executive Lead: Not applicable Previously considered by: Not applicable Executive summary: Purpose of the report: This report provides an overview of communications and engagement activity undertaken by NHS Arden Commissioning Support Communications and Engagement Team on behalf of NHS Warwickshire North Clinical Commissioning Group (CCG) during September and October 2014. Key Points: The CCG co-ordinated a health awareness event in response to the needs raised by local community leaders. The north of Warwickshire has some particular areas of social deprivation, which was a key consideration when organising this health awareness event. There are also high numbers of minority ethnic communities who face barriers in accessing services in the area. The CCG worked in partnership with community leaders, GP Practices, Public Health Warwickshire, Nuneaton and Bedworth Borough Council and Warwickshire Race Equality Partnership to plan and deliver the event. The event saw a final footfall of 306 people, which was over 50% more than was expected. The CCG has adopted a partnership approach to its winter campaigns as in previous years which helps to ensure there is consistency of the messages being given and help ensure the campaign has maximum impact. University Hospitals Coventry and Warwickshire NHS Trust, George Eliot Hospital NHS Trust, Coventry and Warwickshire Partnership NHS Trust and South Warwickshire NHS Foundation Trust and Public Health have agreed to this approach. The campaign this year includes three strands: Feeling Under the weather; NHS 111; plus a suite of materials to be made available for key pressures that may hit. The CCG encouraged patients and members of the public of any age, to act now as part of World Stroke awareness day. A local patient was interviewed by BBC Coventry and Warwickshire radio on World Stroke Day in a bid to raise awareness of the condition and to look out for any early warning signs or symptoms. The interview was aired on the drive time show on Wednesday 29 October. It was also mentioned that the patient was supporting GPs in the CCG area to help spread the important message of encouraging lifestyle changes to prevent a stroke. Recommendation: The Governing Body is requested to NOTE the report. WNCCG Objectives: Tick () To improve health, health outcomes and reduce inequalities To lead the way to safety and quality through commissioning To make the best use of resources To build a health system fit for our population by 2020 Risk and assurance issues AF6 and AF11 on Assurance Framework Addressed in two ways: - Through the Communications and Engagement Equality and diversity issues Strategy - Through on-going work to identify and work with hard to reach groups Legal and regulatory issues None Patient Engagement Issues None Communications and Engagement Report September/October 2014 This report covers communication and engagement activity for September and October 2014. 1. Patient and Public Involvement NHS Warwickshire North CCG has undertaken a significant amount of patient and public involvement during this reporting period, engaging with an array of different audiences from its population. Health Aware Communities Event The CCG co-ordinated a health awareness event in response to the needs raised by local community leaders. The north of Warwickshire has some particular areas of social deprivation, which was a key consideration when organising this health awareness event. There are also high numbers of minority ethnic communities who face barriers in accessing services in the area. The CCG worked in partnership with community leaders, GP Practices, Public Health Warwickshire, Nuneaton and Bedworth Borough Council and Warwickshire Race Equality Partnership to plan and deliver the event. The idea was borne through GP and CCG engagement with community leaders at the Council House Nuneaton, January 2014. The planning group met bi-monthly from January to gauge what health issues needed to be addressed from within the community. Regular planning meetings were held to progress the event. The vast range of services and activities were made possible by all the partners involved. These ranged from diabetes checks, Zumba classes, cancer and TB screening, fruit kebab making, Play Rangers, Go commando and goodie bags. As well as the offerings provided by the partners, third sector organisations such as Age UK, Stroke Association and Macmillan Cancer Support were invited to run a stall. Locally commissioned services such as Weight Busters and Friendship Care and Housing were also invited to hold stalls and promote their services. The final footfall was 306 people, which was over 50% more than was expected. From a visual perspective, the health checks (diabetes, blood pressure, etc.) and chair yoga were extremely successful with people queuing to take part. From an evaluation perspective, after the various health check services, the children’s activities were rated highest. Children’s activities included an inflatable obstacle course, fruit kebab making and play rangers games (connect 4, ball games, board games and general interactive activities). 66 people completed the ‘Your Feedback’ evaluation forms. From the data collected, 65 people rated the event 7-10. Approximately 77% of these were of Nepalese ethnicity and 35% over the age of 66. Some comments from the feedback form said: “I really enjoyed the event and it’s raised my awareness of my own health.” “Valuable to network and talk to local community about what our charity does.” “Have given out lots of directories, made links with providers and got details of individuals interested in volunteering.” “Really well attended.” “Children had fun and enjoyed the variety of activities.” “The general public tend to skim around mental health services – it was good to have a presence.” Cllr Neil Phillips-Health & Environment Portfolio Holder, Nuneaton and Bedworth Borough Council “The Health Aware Communities Event was a good example of what can be collectively achieved when partners come together to address health issues within the Borough. We were able to raise awareness of key health topics for black & minority ethnic groups, who can experience poorer health than other sectors of our community. Success can be measured by the huge turnout of local people, which enabled us to highlight the range of health issues, and how to improve the wellbeing of the community. We will continue to work in partnership with the Clinical Commission Group and County Council Public Health across all communities in the borough to raise awareness of health issues.” Om Gurung, Nepalese Community Leader “It is always my pleasure to work with local organisations and team members. I have spoken with quite a few our Ghurkha (Nepalese) community members after the yesterday events and all they have said, they really enjoyed it. Please pass my gratitude of thanks to all concerned.” Yaseen Ahmedabadi, Muslim Community Leader “The event was a great success with a significant turn out. The precise planning and coordination made it a day full of fun and joy for people from various communities and social backgrounds. A day filled with continuous smiles beaming from the many faces that attended. An eye opener for many, as they began to understand what health awareness really meant to them as individuals. “This event was a perfect stepping stone for the many to become health conscious and begin to plan how they intend on living a healthier lifestyle. No doubt, the event will highlight issues in key health areas for certain services. This must be seen as a positive move in the right direction. “It was a pleasure for Khair in the Community and its volunteers to support this event and we hope to further strengthen our partnership work with the key health services for our clients and community.” John Linnane, Director of Public Health Warwickshire “I was delighted that so many members of the local community came along and supported this event. It was packed with fun activities for the whole community, across age groups that supported people to raise awareness of health issues locally. Heart disease is a particular issue in Nuneaton and Bedworth but in many cases it can be prevented through changes to our lifestyle. Currently around one in three adults in Nuneaton are obese and only 1 in 10 are taking recommended levels of activity, days like this are extremely worthwhile in encouraging people to take action to improve their own health and wellbeing." Councillor Neil Phillips, Portfolio Holder for Health and Environment from Nuneaton and Bedworth Borough Council said: “All the people who made this event a huge success should be proud. The organisers worked hard to put on fun and enjoyable activities that gave a taster of ways to lead a healthier lifestyle.” Jeff Powell, GP Practice Manager, Red Roof Surgery. Lynn Slater, GP Practice Manager, Manor Court Surgery. Tina Storer, GP Practice Manager, The Cole House Surgery. “We found the day very valuable with communities and professionals engaged in meaningful conversation under one roof to promote awareness of the diverse range of services available to all patients in our area. The event was well attended and this was largely down to the splendid efforts of the community leaders to ensure their communities attended. As a result of the event we also have a better understanding of the barriers to healthcare for these communities. “The event could not have been delivered without the excellent partnership working that has been evident from the events inception.” Rachel Robinson, Consultant in Public Health Warwickshire “A great turnout on the day, I was delighted to see so many members of the community wanting to do something to improve their own health and wellbeing” Each stand recorded key measurables from the activity experienced on the day.

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