The Latest in Gambling “App”etites November 16, 2017 2017 NYCPG Annual Conference
THANK YOU, NYCPG!
Julie M. Hynes, MA, RD, CPS 2017 NYCPG Annual Conference on Problem Gambling Keynote | November 16, 2017
9:39 AM 9:38 AM
Discuss definitions & why general trends The complete slide are important to us. deck & print-friendly handouts are posted at: Delve into “freemium,” “daily fantasy sports” and “esports”
www.preventionlane.org/newyork Discuss research & key concerns.
TRIGGER WARNINGS CAVEATS
Material is up to date today…maybe not tomorrow.
There may be content here that Material relates to could present as a trigger to some. GAMING and GAMBLING…not Please take care of yourself overall online behavior. and give yourself a break if needed.
Image purchased by J. Hynes via cartoonstock.com; please do not duplicate.
Julie M. Hynes | preventionlane.org | @HynesUO 1 The Latest in Gambling “App”etites November 16, 2017 2017 NYCPG Annual Conference
THISis now almost all of us. PART 1. TRENDS1 & DEFNITIONS
REALLY, IT IS ALMOST ALL OF US.
- GAMIFICATION - MARKETING - BLURRINESS
Lottery machine at Sea-Tac Airport
Source: Pew Research Center (2017, January). Mobile Fact Sheet. http://www.pewinternet.org/fact-sheet/mobile/
DEFINITION: COMMON 3 WAYS FOR Definition: Gambling DETERMINING GAMBLING
Anything of value the sponsor awards in a promotion. 1. Prize: (Example: goods/services with a monetary value or Risking______something of value items of value.) A process beyond the participant's direct control in the ___ of 2. Chance: determines the outcome. (Example: an instant-win hopes______obtaining game at a fast food restaurant.)
something of greater value. 3. Consideration: Requires money or significant effort. (Example: attending a sales presentation.) Source: American Psychiatric Association - DSM-5 (2013).
Julie M. Hynes | preventionlane.org | @HynesUO 2 The Latest in Gambling “App”etites November 16, 2017 2017 NYCPG Annual Conference
FREEMIUM.
PART 2. FREEMIUM. FANTASY. ESPORTS.2
6 7 LET’S LOOK AT FREEMIUM. ANYONE CAN GET THEM.
Do RATINGS * FREE APPS… STOP MOST * (WITH “IN-APP KIDS? PURCHASES.”)
REAL MONEY FOR PRETEND MONEY / PRIZES
AND CANDY!
Julie M. Hynes | preventionlane.org | @HynesUO 3 The Latest in Gambling “App”etites November 16, 2017 2017 NYCPG Annual Conference
Most popular Apple TYPICAL FREEMIUM SCENARIO: App Store &@*$#! WOOHOO! Categories in COOL FREE IT’S GETTING OOH! HARDER. GAME! WAYS TO LEVEL October 2017, by UP FASTER! share of available IN-APP purchases= apps $9 in every $10 Source: statista.com spent!
Source: Custer, R. & Rosenthal, M.
DIGITIZING THE FANTASY:
AT SOME POINT, YOU START FEELING “INVESTED.”
Image source: FX Network Image sources: FanDuel.com “The Psychology of Freemium” : https://www.psychguides.com/interact/the-psychology-of-freemium/ J. Hynes | 11/16/17 | www.preventionlane.org/newyork
“DFS” - DEMONSTRATION: WHY DFS EXPLODED.
Growing consumption of sports via TV, online, print and social media • “Instant gratification” • Engaging 2nd screen experience” that attracts millennials & iGen (Gen Y) • Alternative to illegal sports betting in jurisdictions around the U.S.
Image source: Fantasy Trade Sports Association (FSTA.org) Information source: Eilers Research; http://www.legalsportsreport.com/2919/state-of-dfs-inudstry/
J. Hynes | 11/16/17 | www.preventionlane.org/newyork
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LET’S PLAY “GUESS THE SPORT!” LET’S PLAY “GUESS THE SPORT!”
Answer: League of Legends Pro League. Source: http://espn.go.com/esports/story/_/id/14555655/latest-league-legends-news-esports J. Hynes | 11/16/17 | www.preventionlane.org/newyork J. Hynes | 11/16/17 | www.preventionlane.org/newyork
ESPORTS = COMPETITIVE VIDEO GAMING NOV. 2017 BLIZZCON - >30K ATTENDEES
TRADITIONAL SPORTS ESPORTS
Etc… Etc…And new games keep coming…
Source: “Competitive video gaming will be a $1.5 billion industry by 2020, researchers say,” Jeff Dunn / Business Insider / 3/27/17 http://www.businessinsider.com/esports- popularity-revenue-forecast-chart-2017-3
J. Hynes | 11/16/17 | www.preventionlane.org/newyork
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WHAT THIS MEANS, BY COMPARISON. GAMBLING ON ESPORTS.
2016 Finals Competitions, 1. Betting on Viewership in Millions 40 professional gaming
38 teams 2017 Overwatch World Cup Image source: pcgamer.com 36
34 32 2. Betting “skins” on games 30 that can be purchased and 28 League of Legends Championships NBA Finals sold for real money
Data source: “eSports goes from gaming to big money league” (April 24, 2017) 3. Fantasy leagues http://www.businesstimes.com.sg/life-culture/esports-goes-from-gaming-to-big-money-league Image source: csgostash.com
SKINS BETTING: REAL MONEY FOR VIRTUAL STUFF. Prize.
Chance.
Esports betting = ~$2.3 billion market. Consideration.
Source: http://www.bloomberg.com/features/2016-virtual-guns-counterstrike-gambling/ J. Hynes | 11/16/17 | www.preventionlane.org/newyork
PART 3. Connections 3& Concerns
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RECALLING PROBLEM GAMBLING AS ON A CONTINUUM.
No Recreational At-Risk Gambling Experimentation Problem Gambling (AKA “Gambling Disorder”)
SIMILARITIES IN GAMING ADDICTION THE DSM? SIGNS OF A PROBLEM. Not so fast!
Struggle with Change in cutting back “INTERNET GAMING DISORDER” (IGD) is… friends Preoccupation Job/school problems. Withdrawal/ Unusual amount isolation of $ or $ Using it as problems $! American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders: DSM-5. Washington, D.C: Author. an escape
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The brain GAMING/GAMBLING & DOPAMINE is still developing It’s NOT about the money! until
years25 old!
The PREFRONTAL CORTEX is the LAST PART to Dopamine not released when expecting a loss. develop. Flooded with dopamine when expecting a win! Source: Brain Briefings (2007, October), Society for Neuroscience, Washington, DC
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THE GAMING CONNECTIONS RECOMMENDED WATCH: MAKE SENSE.
“ALMOST People play Problem WINNING”: LONGER gamblers are dopamine is when more likely to activated the machines see their near same as give them misses as ACTUALLY NEAR “NEAR WINS” winning. MISSES.
“Skin in the Game: Counter-Strike has spawned a wild multibillion-dollar world of online casino gambling; it's barely regulated and open to any kid who wants in.” ESPN.com, 1/20/17 http://www.espn.com/espn/feature/story/_/id/18510975/how-counter-strike-turned-teenager-compulsive-gambler
49 What do you see here?
Much like the technology itself, research is new.
2 4 YOUTH “PATHOLOGICAL” VIDEO GAMERS • Sample of 1,178 youth in the U.S.: 8.5% of youth CAVEAT before looking at gamers were classified this research: as “pathological gamers” • >80% play video games at least occasionally We should be very careful not to • “Pathological” gaming: pathologize all gaming behavior. (using 5 of 10 of DSM-IV; this was prior to DSM-5)
Gentile, D. (2009). Pathological video-game use among youth ages 8-18: A national study. Psychological Science, 20, 594-602.
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5 YOUTH “PATHOLOGICAL” VIDEO IGD & PATHOLOGICAL GAMBLING: GAMERS n=3,034 – grades 3, 4, 7 & 8 Similarities between those with internet 9% pathological gaming gaming disorder (IGD) & pathological gamblers: ●Less empathy • Less sensitive to loss ● More impulsivity • More reactive to gaming and gambling cues
Source: Gentile, Choo, Liau, et al. (2011). Pathological video game use • More impulsive choices among youth: A two year longitudinal study. Pediatrics, 127, e319-29 Fauth-Büler, M., Mann, K. (2015, Nov.) Neurobiological correlates of internet gaming disorder: Similarities to pathological gambling. Journal of Addictive Behaviors
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THE FREEMIUM ISSUE. RESEARCH IN A NUTSHELL:
• There is not yet much research on newer forms Adolescents playing simulated of gambling, such as DFS and esports. gambling games more likely to later move to real gambling… • Kids who play free online games are far more likely to develop gambling problems • Characteristics of online gaming addiction are almost identical to those of problem gambling …and are also more likely to have later • There are key correlations with other mental gambling problems health and addiction issues.
King et al., 2010 J. Hynes | 11/16/17 | www.preventionlane.org/newyork
RECOMMENDED: GAMING ADDICTION RESEARCH This link has some great research articles from one of the most prominent online behavior addiction researchers in the field. TO BE CONTINUED… (Workshop #1)
https://drmarkgriffiths.wordpress.com/2016/04/22/game-over-view- a-brief-overview-of-our-recent-papers-on-gaming-addiction/
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@HynesUO facebook.com/preventionlane @PreventionLane
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