AMY FINLEY 1452 Merritt Dr. · El Cajon, CA 92020 · 619.456.5232 · [email protected] PROFILE Versatile content producer, editor and copywriter offering creative resources to companies seeking communications and content production solutions, conveying technical and frequently complicated material to a general consumer audience. Experiences include: • Journalism for print, television and online outlets. Scriptwriting for television. • Television host and personality. • Staff and project management for large publishing organizations. • Copywriting for corporate marketing. • Development of creative materials for marketing in hospitality and publishing sectors. • Experience writing for technical fields including biotechnology; environmental and computational sciences; education and government. • Product inception and cross-departmental development experience. • Creation of branding and marketing strategies with marketing and technical departments. PROFESSIONAL EXPERIENCE RIVIERA MAGAZINE, MODERN LUXURY, San Diego, CA 3/2013-Present Senior Editor • Contribute to the ongoing development of branding strategies for Riviera, a high-end lifestyle magazine, within the San Diego marketplace by managing content inclusion and positioning. • Lead editorial production of 10 magazine issues per year in coordination with national and local art, sales and marketing departments, conforming to strict deadlines and ensuring issue cohesion in conjunction with brand principles. • Write 15-20 stories per print issue on subjects such as dining and nightlife, arts and culture, travel, design, health and beauty, style and personalities. Write headlines, display copy and image captions. Coordinate all aspects of copy production with a team of 5-10 freelance writers. Ghostwrite copy for publication on behalf of magazine executives. Publish unique web content weekly for associated email blasts. • Coordinate and curate all supplied art for publication. Coordinate all aspects of photo shoots with a team of 5-8 photographers. • Produce copy for marketing materials including promotional items, signage, advertising, brochures and social media. Freelance Writer 2003-Present • How to Eat a Small Country: A Family’s Pursuit of Happiness, One Meal at a Time, memoir (Clarkson Potter, 2011) • The Adventure Guide to the Italian Riviera, travel guide (Hunter Publishing, 2006) • Writer for lifestyle magazines, including Bon Appétit, Departures, Good Housekeeping, Edible San Diego, and San Diego Magazine. • Conceived and implemented a strategic marketing and branding plan promoting new published material. • Developed cross-promotional partnerships with strategic partners to increase publication visibility, increase sales and build brand loyalty. • Designed and created all marketing and advertising materials including collateral, display copy and signage. Scripted and produced content for television/radio spots and personal appearances, including The Los Angeles Times Travel Show, West Hollywood Book Fair, Idyllwild Author’s Series, UCLA School of Arts and Letters special presentations, and guest segments on CW6 San Diego Living. • Consultant with Pre-Sliced Productions on travel and food TV show content creation. FOOD NETWORK, New York, NY 2007-2013 Network Personality • Winner, Season 3, Food Network Star • Host, The Gourmet Next Door • Guest Chef, Chopped • Created original 30-minute instructional cooking program based on subject-area expertise. Adapted vision under network guidance. Produced and scripted content, including writing for ancillary print and online publication. Personal appearances and interviews in a variety of media formats. OLIVEWOOD GARDENS AND LEARNING CENTER 9/2011-3/2013 Copywriter, Event Coordinator/Chef • Copywriting for non-profit educational institution, preparing all promotional, marketing and advertising materials including social media, collateral, direct mail and print. Designed and produced materials for internal and external communications in support of community outreach initiatives. Catering and event planning, budgeting and management. Pastry Chef 2001-2003 • At Rose Bakery in Paris, France (2003) and Laurel Restaurant & Bar in San Diego, CA (2001-2002), led menu development and daily production. WHAT’S ON PARIS & ILE DE FRANCE, Paris, France 2000 Copywriter • Designed, wrote and edited copy for monthly Anglo-focused English-language print and online publication on arts, culture, entertainment and dining in Paris, France. EARLS COMMUNICATIONS, Sun Valley, ID 11/1998-6/1999 Assistant Editor: Appellation Wine Country Living, Sun Valley Magazine • Managed 10 freelance writers and monthly editorial budget for two monthly lifestyle magazines. Wrote and edited articles and designed layouts. UC SAN DIEGO – SAN DIEGO SUPERCOMPUTER CENTER, San Diego, CA 1997-1999 Copywriter, Government Relations Coordinator • Implemented new online publication and associated distribution model. Writer for multiple publications translating complex technical and scientific topics for a lay audience. Wrote press releases, government communications, brochure copy, collateral and display materials for trade events, policy makers and conferences. Onsite coordinator for trade events and academic conferences. COMPUTER SKILLS PC and Macintosh platforms / Microsoft Office (Word, Excel, PowerPoint, Outlook) Adobe Creative Suite (InDesign, Dreamweaver, Photoshop) Website development: Wordpress, HTML Social Media: Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube Email: Mail Chimp, Constant Contact SKILLS Content production: site and publication content, email campaigns Copywriting: press releases, direct mail, print and electronic advertising, marketing collateral Video content creation: social media and websites EDUCATION UNIVERSITY OF CALIFORNIA, LOS ANGELES, Los Angeles, CA - B.A. Political Science ÉCOLE SUPERIEURE DE CUISINE FRANÇAISE, Paris, France - Diplôme .