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TOURISM SCOPE Volume 27 E-book Volume 27 TOURISM SCOPE 2013 The Official Magazine of the Tourism Promotion Organization For Asia Pacific Cities ISSN 1739-5089 Tourism Promotion Contents Organization for 03 Culture & Travel Asia Pacific Cities A memorable stay in Jeonju’s Hanok Village Doctrines of the past We’d like to invite you to TPO, the Tourism Promotion Organization for 07 Special Asia Pacific Cities. Memorable Trip to the Thailand TPO is a network among cities in the Asia Pacific region and is an Move, Move, Thailand! international tourism organization established for the development of the tourism industry. TPO exchanges tourism information between member 13 City Theme Tour cities to promote the tourism industry, and also carries out projects 3-day-2-night Leave Project including tourism product development, joint marketing projects, Healing TAINAN VS Tasty OSAKA and tourism industry education as well as human resources development. 71 city governments and 36 private organizations in 11 countries 17 City Theme Tour currently participate as members of the TPO. Private organizations Center of Chinese Fine Arts consist of travel industry related associations, research institutes, and Shanghai Architecture & Art Tour destination marketing organizations (DMO). TPO strives for the development of sustainable tourism and city tourism within the Asia 21 Trend & Analysis Pacific region. Outdoor Life, Rediscovery of Camping Go Camping! 25 Festival Calendar 27 TPO News 29 TPO Interview Penang, Pearl of the Orient Mayor Dato’ Patahiyah Binti Ismail To sign up for a Tourism Scope E-Book, please visit us at www.aptpo.org. Culture & Travel 03 A memorable stay in Jeonju’s Hanok Village Doctrines of the Past I took a walk along the road from the past. The genuine beauty of Korea could be found in the splendid tile roofs. About 500 fascinating hanoks (Korean traditional houses) were situated in the middle of Jeonju City. Through them I came to realize the true value of my www.jjcf.or.kr Foundation Cultural Jeonju life that I had forgotten up to that point. For a moment I Cooperation thought of my duties as a human being while waving a folding fan and sipping Oh Choong-geun Choong-geun Oh refreshing makgeolli (Korean rice wine). Lying down on the daecheongmaru (wooden Photographer floored hall and front porch) in autumn, I spent a peaceful Jung Su-mi Su-mi Jung relaxing weekend in Jeonju Hanok Village. Writer Kim Su-jin Su-jin Kim Editor Culture & Travel 04 11:50 12:00 ASK ANYTHING! TOURIST INFORMATION CENTER PLEASANT TRADITIONAL Before starting your tour of the hanok village, visit the Tourist Information Center and get useful ART WALK information. It is located near the Gyeonggijeon Shrine, Omokdae, Wanpanbon Culture Center and the ELEMENT CRAFT STREET Hanok Village parking lot. Here, you can get helpful brochures and maps. If you visit Omokdae Tourist The street is filled with a variety Information Center at 14:00 on weekdays and at 10:00, 13:00 and 15:00 on weekends, you can join the of high-quality handicrafts. It is Hanok Village tour. The 1-hour tour is divided into two routes: route 1; cultural points of interest and fun to visit each fascinating route 2; Jeonju Hyanggyo School. studio situated along the narrow street. Sights worth catching include elegant wooden handicrafts, ceramic ware, fancy paper dolls and calligraphy works. You can also design your own folding fan, toy tops and wooden dolls through various hands-on programs. Directions About a 2-minute walk toward Gyeonggijeon Shrine from Omokdae Tourist Information Center 12:40 ESSENCE OF NOODLES VETERAN This noodle soup restaurant situated in front of Jeonju Seongsim Girls’ High School has served delicious noodles to students since 1977. This restaurant has earned its popularity with kalguksu (knife-cut wheat flour noodle soup). During the hot summer, cool kongguksu (seasonal noodle dish served in cold soy milk broth) is also recommended. The savory soy milk broth makes the noodles A Blind Person Is Finally Able to See more delicious. If you feel still hungry, it is a good idea to try dumplings. Enjoy Jeonju Hanok Village with the Korean Opera Address #84-10, Gyo-dong, Wansan-gu, Jeonju TEL 063-285-9898 Open hours 08:30~21:30 If you are able to watch the Menu Kalguksu∙Jjolmyeon KRW 5,000, Kongguksu∙Soba KRW 6,000, Dumpling KRW 4,000 traditional Korean opera titled A Blind Person is Finally Able to See, a modern-day version of Simcheongjeon, your trip to Jeonju Hanok Village will be more exciting. With your admission ticket, not only you can watch the great performance, you can also experience Korean traditional culture by tasting delicious food. You can also spend the night at Samdoheon and dine on Kongnamul Gukbap for breakfast through the 2-day-1-night package. The performance lasts for 70 minutes at Jeonju Sori Culture Center at 20:00 every Saturday until October 5. TEL 063-283-0223 Rates 1-day pass KRW 25,000, 2-day-1-night package KRW 115,000 (2 persons)/KRW 180,000(4 people) Culture & Travel 05 13:30 THE MaJESTY OF KING TaEJO GYEONGGIJEON SHRINE The majestic pride of King Taejo, founder of Joseon Dynasty, can be felt from his portrait. Gyeonggijeon Shrine, which literally means ‘a royal palace built in a place of joy’, was built in 1410 (the 10th year of King Taejong’s reign). Even though the portraits of kings were enshrined in other places such as Gyeongju and Pyeongyang at that time, they were all burned during Imjinwaeran (the Japanese Invasion of Korea in 1592). Now, only the portrait in Gyeonggijeon remains. Come and see the elegant portrait of the king while touring the beautiful palace. You can also meet Jeonju Sago (building where copies of official documents such as Annals of the Joseon Dynasty are kept) and Jogyeongmyo Tomb (place where the memorial tablets of Lee Han-gong, the founder of Jeonju Lee clan, are enshrined). If you want to know more about Gyeonggijeon Shrine, get the tour guide service available at the entrance of the shrine at 11:00, 14:00 and 16:00 every day. Address #102, Pungnam-dong 3-ga, Wansan-gu, Jeonju TEL 063-287-1330 Open hours Tue.– Sun. 09:00–19:00 (Closed on Mondays, Jun.–Aug. ~20:00, Nov.–Feb. ~18:00) Admission fee 14:50 Adults KRW 1,000, Age 18 or Younger KRW 700, Age 12 or Younger KRW 500 DIVINE MARTYRDOM HOLY GROUND JEONDONG CATHOLIC CHURCH Jeondong Catholic Church appeared in the Korean blockbuster film ‘A Promise’ 12:40 which starred Park Shin-yang and Jeon Do-yeon. This church is famous as a martyrdom site where Yoon Ji-chung and Kwon Sang-yeon passed away. This monument of Romanesque architecture built in 1914 creates a calm and divine atmosphere, which in turn makes you feel both peaceful and comfortable. You’ll feel the splendor of traditional churches especially if you’re religious. The weekly Sunday Mass begins at 09:00 and 20:00. 15:30 Address #200-1, Jeon-dong, Wansan-gu, Jeonju TEL 063-284-3222 PATBINGSU RIvaLRY IN HaNOK VILLAGE OEHALMEONI SOMSSI VS CAFÉ SaRANGNAMU 17:00 Oehalmeoni Somssi is the most popular patbingsu restaurant in Jeonju MY OWN HaNJI (TRADITIONAL KOREAN papER) POCKET BOOK Hanok Village. You may have to wait in a long line to taste this delicious SaMDOHEON refreshing dessert. Red beans are cooked according to tradition and generate Samdoheon literally includes ‘Ando (enjoy the oldies with your eyes),’ addictive taste. In Café Sarangnamu, on the contrary, you can enjoy a sweet ‘Gudo (taste the generosity of Jeonju)’ and ‘Simdo (remembering good scent of jujube. The shaved ice perfectly compliments the dried jujube and memories).’ This cozy Korean house-style glutinous rice cake. In fact, this café is very noticeable because of magnificent guesthouse offers a Hanji yeolligeun (trees drawn together in their roots or branches). Even though pocketbook-making program people may have different tastes, both Yennal Patbingsu and Bamdaechu (1-hour long). Anyone can easily Patbingsu are the most popular foods in Hanok Village. learn to make a pocket book. Oehalmeoni Somssi Address #113-4, Gyo-dong, You can sit on the wooden floor Wansan-gu, Jeonju TEL 063-232-5804 Open and make your own Hanji pocket hours 12:00-22:00 Menu Yennal Patbingsu KRW 6,000 book. Even though it is big, it’s Café Sarangnamu Address #118-3, very light. Gyo-dong, Wansan-gu, Jeonju TEL 063- Address #42-5, Pungnam-dong 3-ga, 288-0035 Open hours Mon.–Thu.∙Sun. Wansan-gu, Jeonju TEL 063-282- 10:00–23:00, Fri.-Sat. 10:00-24:00 Menu 3337 Program Hanji pocket book Bamdaechu Patbingsu KRW 6,500 making KRW 7,000 Culture & Travel 06 19:00 GENUINE TASTE OF JEONJU FOOD ABUNDANT FOOD FEAST Today’s dinner is an abundant feast of food in Jeonju Sori Culture Center. A variety of genuine Jeonju food such as yakbap (steamed sweet rice cake with nuts and golden raisins), suyuk (steamed pork belly), muk (jelly made from acorn starch), tteok (rice cake), sujeonggwa (Korean traditional fruit punch) and makgeolli (Korean rice wine) is served to the audience of ‘A Blind 20:00 Person is Finally Able to See’ which RESTORATION OF HILARIOUS SIMCHEONGJEON begins at 19:00 on Saturday. Come KOREAN OPERA - A BLIND PERSON IS FINALLY ABLE TO SEE and enjoy the savory smells and Simcheongjeon may seem typical at first glance but don’t be tasty food. fooled by first impressions. Jeonju Sori Culture Center offers exciting performances given by handsome middle-aged Simbongsa, witty Bbaengdeok Emeom, dirty-minded Hwangbongsa and sad Simcheongi.
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