EA Blows up Online PC Gaming with Battlefield Play4free

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EA Blows Up Online PC Gaming With Battlefield Play4Free Award Winning Battlefield Franchise Takes Free PC Shooters to the Next Generation STOCKHOLM--(BUSINESS WIRE)-- From the makers of the hit arcade shooter Battlefield Heroes comes an all-new entry in the free* to play market, this time featuring photo-real characters, environments, weapons and maps. Electronic Arts Inc. (NASDAQ:ERTS) today announced Battlefield Play4Free, a deep PC shooter featuring signature Battlefield vehicular warfare, sandbox gameplay and intense 32-player online battles. With its advanced graphics, polished production values, depth and realism, Battlefield Play4Free takes the genre to the next level and is positioned to compete with top console titles. The game goes live in spring 2011. Players who wish to get in the game sooner can register today for the closed beta at battlefield.play4free.com which launches on Nov 30. "We broke new ground in 2009 with the launch of Battlefield Heroes; a game that has 6M registered players worldwide. Now we are complementing that arcade shooter with a core, realistic Battlefield shooter experience that fans have been clamouring for," said James Salt, Senior Producer, Battlefield Play4Free. "Battlefield Play4Free is for serious shooter fans who are looking for a premium — but free — experience that rivals top console titles." Combining the most popular maps from Battlefield 2 with the familiar classes and powerful weapons of Battlefield: Bad Company™, 2players have access to 16 vehicles including the Mil Mi-28 attack helicopter, its nemesis the F35 VTOL jet fighter, the massive Russian T-90 main battle tank, and the hard to catch LSV light strike vehicle. Players progress through the game to learn new combat skills, and earn in-game currency to spend on a massive array of devastating weapons and equipment. For more information on Battlefield Play4Free, please visit battlefield.play4free.com. Players can follow the game on Twitter® at: www.twitter.com/bfplay4free or become a fan on Facebook® at www.facebook.com/bfplay4free. *Internet Connection and EA Account Required. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue$3.7 billion of and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. "PlayStation" are a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft Group of companies. Twitter is a registered trademark of Twitter, Inc. Facebook is a registered trademark of Facebook, Inc. Electronic Arts Inc. Kelly Ekins, 514-664-8143 PR Manager [email protected] or Peter Nguyen, 650-628-3607 PR Director [email protected] or Tammy Schachter, 650-628-7223 VP of PR [email protected] Source: Electronic Arts Inc. News Provided by Acquire Media.

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Running Head: MICRO-TRANSACTIONS and PLAYER SATISFACTION
Running head: MICRO-TRANSACTIONS AND PLAYER SATISFACTION Effects of Micro-transactions on the Satisfaction of Players in Online Games D.W.J. Laurijsen Tilburg University ANR. 250876 Tilburg University, the Netherlands Individual Research Proposal Master's Thesis Economical Psychology Under the supervision of dr. ing. Niels van de Ven 2nd assessor: MSc Ellen R.K. Evers Fall Semester 2013 MICRO-TRANSACTIONS AND PLAYER SATISFACTION 2 Abstract Micro-transactions are more frequently used as payment model in online games as compared to other payment models like monthly subscriptions. Although there are some non-empirical thoughts and statements about the consequences of the use of micro-transactions for the satisfaction of users with them, this has not been empirically tested. In three studies using players in different social competitive online games, we found no direct support for the hypothesis that micro-transactions could also be detrimental for the satisfaction of players. More specifically, after players imagined a certain combat scenario in these games, their satisfaction was only influenced by the outcome of the game (loss vs. win), but not by the way the outcome was materialized (bought vs. skill). Thus, in contrast with our predictions, this means that when (other) players had bought an advantage using real money, they did not become less satisfied with the game. As a result, game developers seem to make the right call when they state that the use of micro-transactions will not be detrimental for the satisfaction of their users. This study further discusses the theoretical background, alternative explanations and practical implications of these findings.
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Event Transcripts Are Based, Companies May Make Projections Or Other Forward-Looking Statements Regarding a Variety of Items
THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT EA - Q4 2012 Electronic Arts Inc. Earnings Conference Call EVENT DATE/TIME: MAY 07, 2012 / 09:00PM GMT OVERVIEW: EA reported 4Q12 GAAP net revenue of $1.368b and GAAP diluted EPS of $1.20. Expects FY13 GAAP revenue to be $4.075b and GAAP loss per share to be between $0.36 and $0.16. 1 THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us © 2012 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. MAY 07, 2012 / 09:00PM GMT, EA - Q4 2012 Electronic Arts Inc. Earnings Conference Call CORPORATE PARTICIPANTS Rob Sison Electronic Arts Inc. - VP, Investor Relations John Riccitiello Electronic Arts Inc. - CEO Ken Barker Electronic Arts Inc. - Interim CFO Peter Moore Electronic Arts Inc. - COO Frank Gibeau Electronic Arts Inc. - President, EA Labels CONFERENCE CALL PARTICIPANTS Edward Williams BMO Capital Markets - Analyst Neil Doshi Citigroup - Analyst Arvind Bhatia Sterne, Agee & Leach, Inc. - Analyst Colin Sebastian Robert W. Baird & Company, Inc. - Analyst Justin Post BofA Merrill Lynch - Analyst Brian Karimzad Goldman Sachs - Analyst Atul Bagga Lazard Capital Markets - Analyst Doug Creutz Cowen & Company - Analyst PRESENTATION Operator Welcome and thank you for standing by. At this time, all participants are in a listen-only mode. During the question-and-answer session (Operator Instructions). Today's conference is being recorded. If you have any objections, you may disconnect at this time.
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