The 7Th Annual Yorkville Exotic Car Show

th The 7 Annual Yorkville Exotic Car Show Father’s Day Sunday - June 18th, 2017

Sponsorship Package

On Father’s Day, Bloor Street in Yorkville, Canada’s most prestigious shopping area closes to traffic for the Yorkville Exotic Car Show. Walking along the red carpet stretching from Bay Street to Avenue Road, attendees get up close and personal with some of the most beautiful cars from manufacturers such as Ferrari, Porsche, Aston Martin and others. Emphasis is on the evolution of the marques with some of the finest early versions on display right beside the more recent models. This is a chance to experience these rarely seen beautiful vehicles all in one location.

This event is open to the public, is ideal for the entire family and is absolutely free of charge. As all of the stores and restaurants in the area remain open, the event provides an opportunity for both automotive enthusiasts and those with broader interests to enjoy the wonderful atmosphere of Yorkville and the Mink Mile.

The show is widely covered in the press with articles in all three major newspapers, with pre-event advertisements on Global Toronto TV, 680 News, CarTalk 1010, SiriusXM, Autostrada Forum, and in numerous automotive columns and blogs. Event coverage also includes NOW Toronto, CityNews, and CTV News. 2016 Media coverage resulted in nearly 38 million impressions and over $1.5 million in advertising value.

From its humble beginnings in 2010 which drew 15,000 visitors, attendance has steadily grown each year. The renovated and widened boulevard of Bloor Street is the ideal location for this annual event and the 95,000+ attendees who took in the 2016 show. With alternating car corrals and sponsor’s tents & displays on both sides of Bloor Street, the ever-increasing amount of visitors are easily accommodated, and sponsor visibility is enhanced.

The event is volunteer-run and non-profit, with net revenues from sponsorship supporting Prostate Cancer Canada. With a record donation of $55,000 in 2016, the Yorkville Exotic Car Show has raised over $250,000 to help support prostate cancer research. The show has become the premier annual Father’s Day event in Toronto.

To become a sponsor or for additional information, please contact:

Gillian Jay Sponsorship Team gillian.j@yorkvilleexotics 416-526-6639

www.YorkvilleExotics.com

Sponsorship Opportunities

Our long term partner for the Yorkville Exotic Car Show is the Bloor-Yorkville Business Improvement Area (BIA). We are pleased to offer a limited number of sponsorships:

Platinum Sponsor  1 available • $12,000  Linkable logo on both the masthead and footer of our official website  Company name or logo on 150 TTC posters, 80,000 flyers and other promotional materials  Best placement on the show site adjacent to Paddock Club  10’ x 40’ site for tent, display and/or retail presence  10 Paddock Club passes

Gold Sponsor  4 available • $6,000  Linkable logo on both the masthead and footer of our official website  Company name or logo on 150 TTC posters, 80,000 flyers and other promotional materials  10’ x 20’ site for tent, display and/or retail presence plus space for 2 display cars  6 Paddock Club passes

Silver Sponsor  6 available • $3,600  Linkable logo on the footer of our official website  Company name or logo on 150 TTC posters, 80,000 flyers and other promotional materials  10’ x 10’ site for tent, display and/or retail presence plus space for 1 display car  4 Paddock Club passes

Corral Sponsor  12 available • $1,500  Linkable logo on the footer of our official website  (2) 2 ft. x 4 ft. four colour, eye level banners located at rear of corral  Company name/logo listed in "Car Corral" page (http://yorkvilleexotics.com/corrals/) on yorkvilleexotics.com website for 1 year  4 Paddock Club passes

Bronze Sponsor  50 available - $500  Choose a car to sponsor from 120 display vehicles on a first come/first serve basis  Linkable logo on our official website (beside the photograph of the sponsored vehicle)  Windshield banner (text only) on the sponsored vehicle at the event  2 Paddock Club passes

www.YorkvilleExotics.com

Highlights from the 2016 Yorkville Exotic Car Show

100+ cars on display in 11 car corrals including Porsche, Ferrari, Lamborghini, SuperCar, Aston Martin, Open Class,

Japanese, Corvette, BMW and Lotus. Premier display cars included the 2017 Acura NSX and the LaFerrari.

Sponsors/Partners included • Presenting Sponsor: Bloor-Yorkville BIA • Platinum Sponsor: Acura Canada • Gold Sponsors: Manulife Centre, Yorkville Village, Lexus On the Park, Aero, Premier Tire • Silver Sponsors: Autostrada Forum, Available Tow, GTA Exotics, Importfest, Nespresso, Somerville Auto, Truefitt & Hill • Bronze Sponsors: City of Toronto, TABIA, Green P • Corral Sponsors: Castrol, North Face Rally, 70 Down Yorkville, Importfest, Corvettes of Durham, The Morton Family, Angelo Auto Repair, Gentry Lane • Print Media Sponsor: Toronto Star

Media Coverage Overview • Total 2016 Yorkville Exotic Car Show Impressions = 37,700,278

• Total Advertising Value (based on $40/1000 impressions) = $1,508,011,120 • Print Impressions = 5,623,440 • Broadcast Impressions = 3,126,400 • Online Impressions = 28,950,438

• Yorkville Exotic Car Show 2016 garnered coverage in top long-lead and short-lead print outlets including The Toronto Star, The Globe and Mail, The National Post, NOW Toronto, Bayview Post and The Toronto Sun.

Broadcast • Onsite event leveraging resulted in major city news coverage with outlets including CityNews, CTV News (x2) and 680 News.

Online • Yorkville Exotic Car Show received pre-event exposure on websites including NOWToronto.com, BlogTO.com, Toronto.com, TheGlobeAndMail.com, TheStar.com, CP24.com and CTVNews.ca. • The event continued to receive coverage from other key online publications including TheStar.com, TorontoSun.com, 680News.com, CityNews.ca and CTVNews.ca following the event.

Full Media Coverage Report and Social Media Report available upon request