Tees Valley Health & Wellbeing Events – Communications Plan
Catalyst has received funding from the Northern Cancer Alliance till March 2019 to link up clinical teams and wider VCSE services to improve the quality of life for those ‘Living With & Beyond Cancer’ (LWBC) across Tees Valley.
We are working with partners to co-ordinate 10 Health & Wellbeing events across 5 localities as
DATE EVENT VENUE TIME Fri 26 th Oct 2018 Stockton The Destiny Centre 10am – 3pm Wed 7 th Nov 2018 Hartlepool CETL 10am – 3pm Fri 16 th Nov 2018 Darlington Northern Echo Arena 10am – 3pm Tues 20 th Nov 2018 Redcar Inspire 2 Learn 10am – 3pm Mon 3 rd Dec 2018 Middlesbrough Mbro Town Hall 10am – 3pm shown below: (Italics = provisional only)
Key Partners • Michelle Thompson • Healthwatch Hartlepool • Middlesbrough Voluntary Development Agency (MVDA) • Redcar & Cleveland Voluntary Development Agency (RCVDA) • Citizens Advice Bureau (CAB) Darlington • County Durham and Darlington NHS Foundation Trust (CDDFT) • North Tees & Hartlepool NHS Foundation Trust (NTHFT) • South Tees Hospitals NHS Foundation Trust (STHFT)
Supported By:
Updated 16 th Oct 2018
Background This communications plan will be shared with the LWBC Tees Valley partners and ‘VCSE Cancer Links’ to ensure a joined up approach to promoting the LWBC project – and in particular the 10 Health & Wellbeing events across the region. The focus will be on raising awareness of ‘Living With & Beyond Cancer’ as a concept – with motivational, inspirational and positive messages to show patients that they can be supported to live well after their diagnosis/treatment and improve continuing self-care. We are hoping to reach as many diverse communities as possible with cross sector promotion and a ‘holistic’ approach to what services/project/groups should be included. Target Audience (Tees Valley) • General Public • Cancer Patients (Post diagnosis and/or treatment) • Carers • Ageing population • Young People • Health & care staff • Voluntary Sector • ‘VCSE Cancer Links’ Key Messages: Draft Examples to use “We are holding events in your area to promote local support and community projects available to people living with cancer, carers, families and friends.” “You don’t have to ‘just cope’ with the side-effects of your cancer diagnosis/treatment – support is available to help you live well, happy and manage your condition” “If you are worried about the impact of cancer on your family, finances, social life, work life or general wellbeing…” “Feeling exhausted or experiencing other symptoms from your cancer treatment… holistic therapies, social groups and other activities can help you to feel better” “Know someone who has been affected by cancer?...” “Cancer affects the whole family - support is also available to carers and close loved ones who may want to seek advice and time for respite” “Linking YOU to the support YOU need in YOUR community” “What matters to you? Come along and tell us” “Get help to make the choices you need to take back control, so you can start to feel like yourself again!” “When you have cancer you don’t just worry about what will happen to your body, you worry about what will happen to your life. Come along and find out how your community can help you! From help with money worries and advice about work, to people who’ll listen if you just want to talk. We’re here for you”
Updated 16 th Oct 2018 “Feeling unsure of where to get support post treatment? Feel forgotten or isolated? Worried about what the future holds? Come along and find out how your community can help you!” “From chronic pain and fatigue, to eating issues, incontinence, panic attacks or depression, life after treatment for many people can be just as tough as cancer treatment itself, and can severely impact on someone’s quality of life” “People often don’t know what to expect or where to turn for help after treatment ends. They can feel abandoned at a time when they need support to get back on their feet” Does that sound like you?” “Do you want the confidence and tools to manage your own health, so you’re aware of what support is available?” Do you want to feel empowered to raise concerns with your healthcare professional? This event is for you!” NOTE: We quite like the phrase ‘Living Well: With & Beyond Cancer’ rather than just ‘Living With & Beyond Cancer’ – something to think about! Communications Channels – Examples A ‘central’ article will be produced on the Catalyst website with a brief overview of the project and information/details on all of the events – including contact details, Facebook event links, RSVP links and posters. This article can be linked to from all partners as a ‘one stop shop’ for information on ‘LWBC events in your area’.
Local Media: • Evening Gazette – ‘Patient Story’ • Stockton News • Hartlepool Life • Hartlepool Mail • Radio Hartlepool • Northern Echo • Darlington and Stockton Times • Star Radio • Radio Tees • TFM • Heart • Tyne Tees • BBC Look North Voluntary Sector: • Networking forums and other events • Catalyst e-bulletin • VCSE E-bulletins including all Local Healthwatch in the area • Macmillan website – www.macmillan.org.uk/in-your-area/choose-location • ‘VCSE Cancer Links’ own bulletins, sessions etc. Networking session on 27 th Sep (for HAST Area). • Peer support groups • Local Carer groups and organisations • Stallholders and workshops to promote involvement. “I’m attending…” Updated 16 th Oct 2018 Health & Care: • Foundation Trust Communication Departments (Internal & External comms) • Invite letters to patients (from Cancer Nurse) – info in diagnosis/discharge packs • Cancer Information Centres (Poster displays and volunteers to promote) • Public Health departments (dedicated comms person) • GP Care co-ordinators at H&SH (or similar) • Cancer Locality Meetings and through local Macmillan GP’s • CRUK Facilitators/ GP Practice Cancer Champions • New Cancer Community Development Co-ordinators • CCG websites • Local Authority websites • Nursing and Residential Care Homes • Hospice Providers • Domiciliary Care Providers • Health and Wellbeing Boards - specifically ask LA to forward to these • Health Partnership Scrutiny Committees – as above • Local Councillors and MP’s – as above • Local Fire Brigade – (they carry out health and safety checks in residents homes) Social Media: • Create a shared hashtag - #LWBCEvents2018 • Use of Twitter/Facebook/Websites (CCG, Trusts, Catalyst, VCSE, Healthwatch etc.) • Large ‘Sponsored’ Facebook campaign for whole of Tees Valley – reach wider community. Plus local campaigns in each area (can target audience!) • Create ‘Facebook events’ for each event • Local council’s social media via comms/engagement team (good reach) • Eventbrite Registration link to RSVP. Can also email those who have signed up in lead-up to the events. • Taster Session/Workshop/Speaker focuses? E.g – Little Sprouts will be holding a easy-to-do healthy cooking taster session as part of the event. (Image/video to share) Physical Distribution: (Healthwatch,Cancer Info Centre & other volunteers could support?) • Community Centres/Village Halls • Libraries • GP Practices • Hospitals/Clinics • Pharmacies • ‘VCSE Cancer Links’ own venues • Places of Worship • Supermarkets • Parish Councils • Local Gyms
Updated 16 th Oct 2018 Branding/Marketing Materials: • Posters/flyers (‘Master’ poster with all events plus ‘local’ posters) – designed by Catalyst for consistent branding. • Use photos, quotes/feedback from previous events to help promote. • LWBC Logo, Macmillan Logo, NCA logo, Local Logos (E.g NTHFT, CDDFT) • Shirts/badges, pop up banners, ‘selfie frame’. Any other promo items?? Could be quite creative with this one! • ‘Goodie Bag’ with LWBC branded materials: o Totebag o Pedometer o Pen/Notepad o Stressball o Trolley Coin o Water bottle o Stallholder contact list Draft Action Plan: (To be updated) Action When? Who By? Comms plan shared By 13 th Aug. Discuss on 26 th Sep (Tees meeting) Appendices/templates done By 7 th September Catalyst Posters agreed/ developed September Catalyst Posters printed September All Partners Posters distributed September All partners Social Media Posts September/October/November All partners Press Articles September/October/November All partners VCSE Comms done September/October/November All partners Health Comms done September/October/November All partners Local Authority comms done September/October/November All partners LIST OF APPENDICES:
1. Template Patient Invitation Letter (Attached separately) 2. Example Press Release 3. Example Social Media Messages 4. Draft statement for websites/intranet/bulletins etc. 5. List of ‘VCSE Cancer Links’ Organisations for reference 6. Image versions of logos etc. to use
Updated 16 th Oct 2018 Appendix 2: Example Press Release Insert logo
Press Release
Date…. PR/your ref/
‘Living with and beyond cancer’ event in
Patients and carers are invited to an event, organised in collaboration with
(Your guests/stands/speakers subjects here)
• healthy lifestyles, including diet, exercise and keeping healthy • encouraging people to self-manage their own health condition • finance and employment • psychological and emotional health • learning relaxation techniques
(NAME for quote), (your organisation) said, “We are delighted to offer this opportunity to patients and their carers in the (your area) area to come along and find out more about the support available to assist them. We meet so many people who are now being successfully treated for cancer, but may still have concerns once their treatment is over and for months or years afterwards. We want to support these people at a very important time in their lives to move on positively.”
To find out more about the day and confirm your place please contact (your name) on (your telephone number).
ENDS
Media contact : (your communications team contact)
Notes to editors
Survivorship - the National Cancer Survivorship Initiative (NCSI) which was outlined in the Cancer Reform Strategy (2007), identifies the need for support for cancer survivors who are growing in numbers and with them bringing a new set of issues and needs
Updated 16 th Oct 2018
Living With And Beyond Cancer Catalyst in Stockton has received funding from the Northern Cancer Alliance to link up clinical teams and Voluntary/Community services to improve the quality of life for those ‘Living With & Beyond Cancer’ (LWBC) across the Tees Valley.
The aim is to ensure patients receive consistent support and advice for any concerns they might have relating to finance/welfare, mental health, physical wellbeing, housing, loneliness and practical issues – which may be delivered through 1-1 or group support/activities, assisted signposting/referrals, events and peer support groups.
We are engaging organisations and community groups in the area to develop a ‘VCSE Cancer Links’ network which will be upskilled in Cancer Awareness, take part in Health & Wellbeing events, attend joint briefing/networking sessions and promote their services to NHS Cancer Teams. Please note: This opportunity isn’t just for groups/services already working with Cancer patients.
Please contact Nathan Duff on 01642 733906 or [email protected] .
Appendix 3: Example Social Media Messages (Updated example from Stockton March event below)
‘Sponsored’ Facebook Post: “PLEASE SHARE: This Friday we're holding a 'Living With & Beyond Cancer' event at the Billingham Forum from 10am - 3pm to promote local support and activities within our community for people living with cancer or living with the effects of cancer treatment. Carers, family and friends this event is for you too! This is a great chance to help improve the quality of life for those affected. You will also have the opportunity to meet health professionals, ask questions and gain advice. **Free lunch, refreshments and goodies will be provided** Please RSVP Below. (Link to Eventbrite)” Include example tweets – possibly similar to ‘key messages’ above. With RSVP link or ‘central article’ on Catalyst website.
Appendix 4: Draft statement for websites/intranet/bulletins etc. (TBC)
Updated 16 th Oct 2018 Appendix 5: List of ‘VCSE Cancer Links’ Organisations for reference Engaged: 1. Key VCSE Partners – HW Hartlepool, RCVDA, MVDA, CAB Darlington 2. NTHFT Cancer Information Centre 3. West View Advice & Resource Centre – Peer Support and welfare advice 4. M&S MIND & Macmillan Project – Cancer plus mental health 5. Stockton Carers Service – Carers support 6. Hartlepool Carers – Carers support 7. Stockton Service Navigation Project – social prescribing 8. HASH GP Care co-ordinators 9. Stockton BHAWA 10. AGE UK Teesside – Living Well Link Worker 11. Tees Valley Rural Community Council 12. HAST Cancer Community Development Workers 13. Tackling Cancer Together (South Tees) 14. Over 50’s Forum Stockton 15. Northern Cancer Voices 16. FACT 17. AGE UK Sunderland 18. Cumbria Voluntary Service 19. Hartlepool Council – Connector Services, Health Co-ordinator 20. MIMA/Macmillan – Joint Art Therapy Project 21. Seven Wellbeing Centre 22. Look A Head Cancer Campaign 23. Eastern Ravens 24. Joining the Dots
To Be Arranged: 1. M&S MIND Carers/families service 2. Pansies group – Hartlepool 3. Marie Curie 4. Butterwick Hospice 5. Teesside Hospice 6. Alice House Hospice Hartlepool 7. Middlesbrough CAB 8. Stockton CAB 9. Redcar CAB 10. Trinity Holistic Centre – M’bro 11. Carers Together – M’bro 12. TEWV 13. Primary Health Care Darlington (similar to H&SH) 14. Relate North East 15. Hartlepool Over 50’s group 16. Macmillan Cancer Centre Bishop Auckland 17. Other BHAWAS 18. Saltburn VCSE Hub 19. If you care, share. 20. Durham Community Action
Updated 16 th Oct 2018 Appendix 6: Image versions of logos etc. to use
Updated 16 th Oct 2018