University of California, Hastings College of the Law UC Hastings Scholarship Repository Faculty Scholarship 2013 Throwing the Red Flag: Challenging the NFL's Lessons for American Business Heather M. Field UC Hastings College of the Law,
[email protected] Follow this and additional works at: http://repository.uchastings.edu/faculty_scholarship Part of the Business Organizations Law Commons Recommended Citation Heather M. Field, Throwing the Red Flag: Challenging the NFL's Lessons for American Business, 38 J. Corp. L. 381 (2013). Available at: http://repository.uchastings.edu/faculty_scholarship/1492 This Article is brought to you for free and open access by UC Hastings Scholarship Repository. It has been accepted for inclusion in Faculty Scholarship by an authorized administrator of UC Hastings Scholarship Repository. Throwing the Red Flag: Challenging the NFL's Lessons for American Business Heather M. Field* INTRODUCTION ................................................ ........ 381 I. CHALLENGE #1: SHAREHOLDERS, SPORTS BETTORS, AND THE DANGERS OF THE EXPECTATIONS MARKET ............................................ 383 A. Appreciating that the StartingPoint Matters ....................... 383 B. Understandingthe RelationshipBetween the Bettor and the Organization that Is the Subject of the Bet.. ...................................... 385 C. Calibratingthe Concerns to the Context.................. ........ 386 II. CHALLENGE #2: BUSINESS EXECUTIVES, NFL PLAYERS, AND THE STRUCTURE OF INCENTIVE COMPENSATION ..............................