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Condensed Version the State of Sports Apps an Analysis of Market Trends and Top Apps Condensed Version The State of Sports Apps An Analysis of Market Trends and Top Apps © 2019 Sensor Tower Inc. - All Rights Reserved The State of Sports Apps ▸ Introduction This report is an analysis of the Sports category on the Apple App Store and Google Play Store. It includes download and revenue trends and rankings of top apps from 2016 through the first half of 2019. In this report, we classified top apps into subcategories for further analysis: • News & Scores Apps: Apps with sports news & scores, such as ESPN and CBS Sports. Some of these apps also include sports streaming. • Sports Streaming Apps: Apps dedicated to live sports streaming. Examples include FOX Sports GO and NCAA March Madness Live. • League / Event Apps: Apps for specific sports leagues or events. Examples include MLB At Bat, NBA, and The Masters Tournament. • Fantasy Sports Apps: Fantasy sports apps such as ESPN Fantasy Sports and Yahoo Fantasy, as well as daily fantasy such as DraftKings and FanDuel. • Sports Betting Apps: Sportsbook apps, such as The Action Network and DraftKings Sportsbook. © 2019 Sensor Tower Inc. - All Rights Reserved !2 www.sensortower.com The State of Sports Apps ▸ Topics Covered This report covers the following topics: • Market Overview (Worldwide, U.S., and Europe): Download growth, yearly top apps, market share by subcategory, and top countries. • Market Forecast: Projected download and revenue growth for the Sports category on the App Store and Google Play, as well as a forecast of growth by region. • News & Scores Apps: Download trends for top news & scores apps, and a closer look at CBS Sports. • Sports Streaming Apps: Download, revenue, and market share trends for top apps. • Fantasy Sports Apps: Download and market share trends for top fantasy sports apps and a study of the seasonality of fantasy sports. • Sports Betting Apps: A look at the emergence of sports betting apps in the U.S. © 2019 Sensor Tower Inc. - All Rights Reserved !3 www.sensortower.com Market Overview ▸ Worldwide Sports Download Trends Quarterly worldwide downloads for the Sports category on the App Store and Google Play App Store Google Play 300M Worldwide Sports category downloads surpassed 200M for the fifth consecutive quarter in 2Q19. 250M The 254 million installs in the quarter +37% reflected a 50% increase over 2Q16. 200M +3% 191M +17% The large spike in Sports downloads in Q2 2018 (61% Y/Y 186M growth) was driven by the 2018 174M 150M 149M World Cup (soccer), as well as the 99M 109M 140M India Premier League (cricket). Top apps 97M 104M 117M 102M 112M in the quarter included FIFA, Telemundo 88M 100M 88M Deportes, and Cricbuzz. 50M 100M 81M 76M 79M 73M 68M 69M 68M 68M 58M 61M 64M 64M 65M 0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 © 2019 Sensor Tower Inc. - All Rights Reserved !4 www.sensortower.com Market Overview ▸ Worldwide Sports Revenue Trends Quarterly worldwide net revenue for the Sports category on the App Store and Google Play App Store Google Play $100M Sports category net revenue growth accelerated in 2017 and 2018, and $90M growth remained strong into 2019. Sports apps will look to surpass $100 $80M $24M million in net revenue in Q3 2019. $70M +66% $20M $17M Google Play Sports app revenue $60M grew even faster than the App $15M Store’s. Sports app revenue on Google $50M $12M Play nearly doubled year-over-year to +73% $23.7 million in 2Q19. Despite this, the $40M $10M $9M App Store still represented 74% of $8M $69M Sports app revenue between the two $30M +23% stores in the quarter. $7M $56M $56M $48M $5M $6M $6M $45M $20M $6M $5M $34M $35M Note Regarding Revenue Estimates $30M $25M Our estimates include worldwide daily net revenue totals $10M $19M $20M $16M $19M $18M for App Store and Google Play. We report revenue earned by the publishers (excluding the cut for Apple or $0 Google). Android revenue estimates do not include third-party stores. Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 © 2019 Sensor Tower Inc. - All Rights Reserved !5 www.sensortower.com News & Scores ▸ Top U.S. News & Scores Apps by Downloads Top Sports News & Scores Apps by U.S. Downloads on the App Store and Google Play 2016 2017 2018 1H 2019 1 ESPN 1 ESPN - 1 ESPN - 1 ESPN - ESPN ESPN ESPN ESPN 2 NBC Sports 2 Yahoo Sports +3 2 FOX Sports +6 2 CBS Sports +3 NBCUniversal Yahoo FOX Sports CBS 3 CBS Sports 3 CBS Sports - 3 Yahoo Sports -1 3 FOX Sports -1 CBS CBS Yahoo FOX Sports 4 Bleacher Report 4 NBC Sports -2 4 NBC Sports - 4 NBC Sports - Bleacher Report NBCUniversal NBCUniversal NBCUniversal 5 Yahoo Sports 5 Bleacher Report -1 5 CBS Sports -2 5 Yahoo Sports -2 Yahoo Bleacher Report CBS Yahoo 6 theScore 6 theScore - 6 Bleacher Report -1 6 Bleacher Report - theScore theScore Bleacher Report Bleacher Report 7 NBC Sports Scores 7 All Football NEW 7 theScore -1 7 The Athletic +1 NBCUniversal All Football theScore The Athletic 8 FOX Sports 8 FOX Sports - 8 The Athletic NEW 8 MyTeams NEW FOX Sports FOX Sports The Athletic NBCUniversal 365Scores MaxPreps +1 MaxPreps - theScore -2 9 365Scores 9 MaxPreps 9 MaxPreps 9 theScore MaxPreps Onefootball NEW All Football -3 MaxPreps -1 10 MaxPreps 10 Onefootball 10 All Football 10 MaxPreps Includes live streaming © 2019 Sensor Tower Inc. - All Rights Reserved !6 www.sensortower.com Sports Streaming ▸ Top App Revenue Growth Quarterly U.S. revenue of top Sports Streaming apps $4.5M Major League Baseball has been ESPN MLB At Bat DAZN NBA UFC NFL ahead of the other U.S. sports $4.0M MLB At Bat leagues when it comes to in-app revenue from streaming. Net revenue $3.5M grew steadily over the past few years, reaching nearly $4 million in Q2 2019. $3.0M ESPN and DAZN were also among $2.5M the top three Sports apps by U.S. ESPN revenue so far in 2019. ESPN’s over- $2.0M the-top video streaming service, ESPN+, was second to only MLB At Bat in Q2 2019. $1.5M $1.0M DAZN Note Regarding Revenue Estimates NBA Our estimates include worldwide daily net revenue totals $500K for App Store and Google Play. We report revenue UFC earned by the publishers (excluding the cut for Apple or Google). Android revenue estimates do not include $0 NFL third-party stores. Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 © 2019 Sensor Tower Inc. - All Rights Reserved !7 www.sensortower.com Sports Streaming ▸ Case Study: DAZN DAZN share of 1H19 Sports category net revenue by country, App Store and Google Play 100% In the first half of 2019, DAZN accounted for more than half of Italy total Sports app revenue in four of $5.2M, 87% the nine countries in which it was 80% available. This included 87% of Sports revenue in Italy and 67% in Germany. Austria Germany $650K, 63% $4.8M, 67% 60% Spain DAZN also became a top app in $910K, 57% countries such as the U.S., Japan, and Canada. DAZN was the No. 1 Japan Sports app by revenue in Japan and Switzerland 40% $7.2M, 42% Canada, and was No. 3 in the U.S. $650K, 40% Share of Sports Category Revenue Share 20% Canada $930K, 19% Note Regarding Revenue Estimates Brazil U.S. Our estimates include worldwide daily net revenue totals $190K, 12% $9.4M, 12% for App Store and Google Play. We report revenue earned by the publishers (excluding the cut for Apple or Google). Android revenue estimates do not include 0% third-party stores. $0 $2M $4M $6M $8M $10M DAZN Net Revenue © 2019 Sensor Tower Inc. - All Rights Reserved !8 www.sensortower.com Fantasy Sports ▸ Top Fantasy Sports Apps by U.S. Downloads Top Fantasy Sports Apps by U.S. Downloads on the App Store and Google Play 2016 2017 2018 1H 2019 ESPN Fantasy ESPN Fantasy - ESPN Fantasy - ESPN TC +2 1 ESPN 1 ESPN 1 ESPN 1 ESPN Yahoo Fantasy Yahoo Fantasy - Yahoo Fantasy - DraftKings +3 2 Yahoo 2 Yahoo 2 Yahoo 2 DraftKings NFL Fantasy Football NFL Fantasy - ESPN TC +1 ESPN Fantasy -2 3 NFL 3 NFL 3 ESPN 3 ESPN ESPN TC ESPN TC - NFL Fantasy -1 Yahoo Fantasy -2 4 ESPN 4 ESPN 4 NFL 4 Yahoo DraftKings DraftKings DraftKings FanDuel - - NEW 5 DraftKings 5 DraftKings 5 DraftKings 5 FanDuel © 2019 Sensor Tower Inc. - All Rights Reserved !9 www.sensortower.com Sports Betting ▸ Top App Download Growth Monthly U.S. downloads of top Sports Betting apps, App Store 180K Kentucky Derby Since the federal ban on sports TwinSpires The Action DraftKings FanDuel BetAmerica May 2019 Network Sportsbook Sportsbook betting was lifted in May 2018, new 160K Sports Betting apps debuted on the App Store including DraftKings 140K Sportsbook, FanDuel Sportsbook, and BetAmerica. 120K TwinSpires, from Churchill Downs, 100K provided horse race betting for Kentucky Derby May 2018 events such as the Kentucky Derby 80K Kentucky Derby and Breeders Cup. Churchill Downs May 2017 released a new sports betting app, BetAmerica, in 2019. 60K 40K Note: The data in this chart includes U.S. App 20K Store downloads only. Gambling apps are not currently permitted in the U.S. on Google Play.
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