Sun Care Trends 09 2013 Freida
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SUN CARE TRENDS 2013 The information set forth herein does include proprietary and confidential information of Symrise and must be treated in confidence and not be used by the recipient hereof unless otherwise agreed to in writing by Symrise PAGE 2 SUN CARE TRENDS AGENDA MARKET OVERVIEW Skin care & Sun Care Market Figures Major Segments & Players MARKET TRENDS Consumer Insights Product Segmentation & Market Illustrations New Launches Analysis PAGE 3 MARKET OVERVIEW Market Figures: Global Market & Major Players MARKET TRENDS Consumer Insights, Product Segmentation & Market Illustrations SUN CARE TRENDS FROM CONSUMER STAND POINT 3 TYPES OF NEEDS Skin-tone beauty: Manage sun exposure and protection Control and achieve the color and tone you love Skin parasol: The sun triggers or aggravate many skin & hair concerns Consumers are aware of the need for sun protection Sensitive skin: Sun protection should be skin-friendly and skin-intelligent especially for sensitive skins Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA), PAGE 6 Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013 SUN CARE TRENDS FROM CONSUMER STAND POINT SKIN-TONE BEAUTY: Manage sun exposure and protection to control and achieve the color and tone you love Skin color is cultural, some want to look darker, some want to look lighter Unevenness is a key concern Oiliness and shininess can also be 55% Brazilians as well as 55% Indians will not go in front of people if they have a problem of tanning “I’m a worshipper of the sun but I don’t get too burned/red. Healthy moderation” (Germany, 35 y.o., 2010) “When I’m driving to work, sun shines on my skin, and the heat starts making my face feel a bit oily and shiny again. I feel the urge to wipe it off.” (Johannesburg, intermediate skin, 30yrs, 2013) Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA), PAGE 7 Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013 SUN CARE TRENDS FROM CONSUMER STAND POINT SKIN PARASOL: The sun triggers or aggravate many skin & hair concerns. Consumers are aware of the need for sun protection Awareness is increasing globally: in addition to sunburn, the sun is identified as a factor for spots & pigmentation issues, inflam-aging and sensitivity issues, lax body skin, premature wrinkles as well as cancer Heat is also a concern The sun is often blamed with other extrinsic factors such as pollution and climate harshness SP is everywhere from face care and color cosmetics to body care and baby products 70% of British people agree wrinkles can be avoided with it vs. 89% of Mexicans ‘I have seen people baking in the sun who have this leathery look’ (Lisa, 42 y.o. USA 2010) ‘I wanted to be brown when I was a teenager, now I protect myself” (woman 26, France 2012) PAGE 8 Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA), Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013 SUN CARE TRENDS FROM CONSUMER STAND POINT SENSITIVE SKIN: Sun protection should be skin-friendly and skin-intelligent, especially for sensitive skins Consumers are aware SPF can trigger irritations Some complain that SP product stifle the skin They want to avoid cosmetic intolerance as well as long- term reactions In Russia 12% consumers use sun protection specifically formulated for sensitive skins vs. 32% in Brazil “(the product) must not leave the skin oily, it mustn't leave any irritations behind...especially in regard to sun bathing there are these waterproof things... I look like a "streusel cake" afterwards” [meaning skin is irritated, shows red spots] (woman, Germany 2010) Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA), PAGE 9 Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013 SUN CARE TRENDS PRODUCT SEGMENTATION SCIENTIFIC CARE/SKIN HEALTHY TAN ACTIVE TAN DEEP PROTECTION ANTI-AGE ESTABLISHED RISING / NICHE ESTABLISHED RISING / NICHE NATURE PROTECT ANTI-AGE CELL PROTECTION SENSITIVE / “ MED ” PROTECTION ALLERGIC SKIN ANTI-BROWN SPOT KIDS / FUN KIDS / SENSITIVE PROTECT & ANTI- COLOUR BEAUTY-SENSORIALITY SAGGING BEYOND PROTECTION SUPER PLUS CARE TAN & SLIM MULTI PURPOSE AFTER SUN / REFRESH & FACE CREAM SOS REPAIR BEYOND PROTECT & SLIM BASIC PROTECTION SKIN GLOW ESTABLISHED RISING / NICHE ESTABLISHED RISING / NICHE SELF TAN LIGHT TEXTURES COOLING GRADUAL TAN HYGIENE-HEALTH PROTECT & TAN TAN PROLONGER / “EVEN WET” ENHANCER BASIC PROTECTION RADIANT SKIN PROTECTION (Water or Sweat Resistant) (UV Protection, DEEP TAN with SPF) TARGET ZONES INTENSE TAN OIL TAN & PROTECT OIL TROPICAL FEELING ESSENTIAL TAN GLAM’ TAN HERITAGE FRAGRANCE PAGE 10 SUN CARE TRENDS PRODUCT SEGMENTATION SCIENTIFIC CARE/SKIN HEALTHY TAN ACTIVE TAN BEAUTY-SENSORIALITY BASIC PROTECTION ESTABLISHED RISING / NICHE LIGHT TEXTURES COOLING HYGIENE-HEALTH “EVEN WET” BASIC PROTECTION PROTECTION (Water or Sweat Resistant) (UV Protection, with SPF) TARGET ZONES ESSENTIAL TAN GLAM’ TAN HERITAGE FRAGRANCE PAGE 11 SUN CARE TRENDS MARKET ILLUSTRATIONS ESTABLISHED RISING TODAY BASIC PROTECTION CLEAR AEROSOL SPRAYS 13 LANCASTER 12 OMBRA (DE) 12 SOLTAN Sun Men Anti- EASY Protect Light Invisible Dry Touch Sunburn Mist Quick Touch Sun Spray Transparent Sun & Dry SPF 15 SPF 50 Care Spray SPF 50 NIVA (EU) AMBRE SOLAIRE (EU) Moisturising Sun Sun Spray WET SKIN Lotion 13 PIZ BUIN 13 LANCASTER 13 LANCASTER LIGHT TEXTURES Wet Skin Sun Sport Invisible Kids Sun Wet Skin Transparent Sun Mist Wet Skin Application Spray SPF 15 Application SPF 30 - Invisible Mist SPF 50 - Comfort Cream SPF 50 TARGET ZONES SUNOZON (DE) NIVEA (WW) 13 Sun Spray Light Feeling OMBIA (DE) 12 PIZ BUIN (EU) 12 SOLTAN (EU) Soft & Light Sun Lotion Sun Stick for face Mountain Sun Active Ultra & lips Cream + Lip Stick Resistance 13 SPF 30 Sunstick For Lips & Face SPF 30 AMBRE SOLAIRE (EU) L’OREAL PARIS Clear Protect+ Sublime Sun ESSENTIAL TAN / BASIC PROTECTION Protection Range Invisible Spay PAGE 12 SUN CARE TRENDS MARKET ILLUSTRATIONS ESTABLISHED RISING TODAY COOLING 13 13 13 NIVEA OMBIA (DE) OMBRA (DE) Protect & Refresh After Sun Gel Cooling After Sun Spray Invisible Extra Cooling Lotion Cooling Mist 13 PIZ BUIN After Sun Soothing & Cooling Moisturising Lotion LIGHT TEXTURES FACE & DECOLLETE 13 13 SUNDANCE (DE) SUNDANCE (DE) Mattifying Sun Fluid Mattifying Après SPF 30 Fluid ESSENTIAL TAN / BASIC PROTECTION PAGE 13 SUN CARE TRENDS MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT ESTABLISHED RISING TODAY BASIC PROTECTION “EVEN WET” PROTECTION 13 12 12 COPPERTONE (US) AVEENO (US) HAWAIIAN TROPIC (US) NEUTROGENA COPPERTONE (US) Wet’n Clear Hydrosport Silk Hydration (US) Foaming Lotion Sunscreen Wet Skin Sunscreen Sunscreen Broad Spectrum SPF 15 Lotion Sunscreen Continuous Spray Spray SPF 30 SPF 30 12 12 SUNDOWN (BR) 12 COPPERTONE (US) NEUTROGENA (US) NEUTROGENA (US) Senses Sunblock SPORT® PRO Series with Wet Skin Sunblock Wet Skin Kids Sunblock Range SPF 15, 30, 50 DuraFlex™ Continuous Lotion SPF 45+ Stick SPF 70 Spray SPF 15 Sunscreen 13 TARGET ZONES BANANA BOAT (US) Protect & Hydrate 13 COPPERTONE (US) 13 COPPERTONE (US) SPF 50 2 in 1 Tattoo Guard Lotion Tattoo Guard Stick Sunscreen & Moisturizer SPF 50 SPF 50 COOLING LIGHT TEXTURES 13 NEUTROGENA (ASIA) BANANA BOAT (US) Fresh Cooling Sunblock Gel Sport Performance NEUTROGENA (US) COPPERTONE (US) SPF45 Cool Zone Ultra Sheer Dry-Touch Oil Free Foaming Lotion SPF 30 Sunblock SPF 100+ SPF 75+ HERA (KR) Sunmate Cooling Mousse SPF 50 ESSENTIAL TAN / BASIC PROTECTION PAGE 14 SUN CARE TRENDS ESSENTIAL TAN MAJORS NEWS RISING TODAY LIGHT TEXTURES Light milks / lotions: still very present in the market Special products for face and décolleté COOLING Aldi South has launched in 2012 two After Sun Products with cooling ingredient: After Sun Fluid and After Sun Gel Extra Cooling. In 2013 new launch of Cooling After Sun form Piz Buin NIVEA SUN: New launch of Protect & Refresh (Aerosol) Spay Invisible Mist SPF 20, 30 + 50 in the EU “EVEN WET” PROTECTION Launched in 2011 in the USA, Wet Protection products have 2013 reached Europe: Piz Buin Wet Skin Transparent Sun Spray SPF 15 + 30 LANCASTER Sun Sport Invisible Mist Wet Skin Application SPF 15 + 30 LANCASTER Kids Sun Wet Skin Application Comfort Cream SPF 50 LANCASTER Kids Sun Wet Skin Application Invisible Mist SPF 50 ESSENTIAL TAN PAGE 15 SUN CARE TRENDS ESSENTIAL TAN MAJORS NEWS RISING TODAY TARGET ZONES Some launches and also relaunches of products for face, décolleté and hands New products and products claims fir lip care sticks and balms Mountain / Winter products: some launches of combination products (cream + Stick) in Germany and form Piz Buin AEROSOL SPRAYS Aerosol sprays have been very popular in the US since years. In Europe there were only a few products on the market until 2012. This year different aerosols have been launched by Boots, Rossmann, Aldi North and South: Clear Aerosol Sprays (alcohol based) Light feeling Aerosol Sprays Sprays (emulsion like) Aerosol Sprays for kids (emulsion like) After Sun Aerosol Sprays (foam) ESSENTIAL TAN PAGE 16 SUN CARE TRENDS ESSENTIAL TAN - MAJOR NEWS 2012 / 2013 AEROSOL SPRAYS 12 12 12 13 12 OMBRA + OMBIA (DE) LANCASTER (EU) SOLTAN (UK) SOLTAN ONCE