Alison Wenham Chairman /CEO, AIM; President, World Judy McGrath Independent Network Chairman /CEO, MTV Networks As the leader of AIM in t For more than 25 years, Judy McGrath has been integral to the dom and Worldwide Indepen internationally, Alison Wenham has success of MTV Networks. Nearly 25% of all cable TV adver- initiatives to bolster what AIM sa tising takes place on MTV Networks -owned channels, includ- billion -plus annual global indie market. At WIN, Wenham was instrumental in found- ing the flagship MTV channel, Nickelodeon, VH1, CMT, Comedy ing new -media rights agency Merlin, to get Central, Spike TV and TV Land. Yet the brand is being assailed indies worldwide remunerated for digital use of their works. from all sides, especially by such new -media chal- Wenham says: "We've created initiatives that have given in- dependents a unique platform," such as AIM's launch in lenges as YouTube and MySpace. In response, 2006 of a monthly magazine, Independent Music and live McGrath continues to guide the com- showcases this year in London. Wenham also has convinced pany through a range of pioneering the Pan -European indie labels body Impala to choose the city to host its sales in June. digital initiatives. Under her watch, awards MTV this year shuttered the Urge digital music service, opting instead Christina Norman ! T,E> President, MTV to merge its programming and edi- Don't tell Christina Norman that MTV does- torial team with RealNetworks' Rhap- n't play music videos anymore. "There is a sody group. Following last year's music experience on MTV" 24/7, she says. "Take another look at the totality of what acquisition of "Guitar Hero" developer MTV is, not at any individual piece." Nor- Harmonix, MTV will debut what could man has been leading the charge behind such new programming initiatives as the be the next great music game -"Rock Latin -based MTV Tr3s, MTV2, mtvU, MTV.com and MTV Band," expected this holiday sea- Mobile. One of the newer elements is the 52/52 program, son -and McGrath herself unveiled where MTV dedicates 11 hours of programming per week to a different emerging artist. Under Norman, the MTV Video MTV's plan to invest more than $500 Music Awards has integrated such elements as online vot- million in new videogame efforts dur- ing for favorite segments, live simulcast on mobile phones ing the next two years. And Comedy and behind- the -scenes footage on MTV Web sites. In this way, Norman has used the VMAs to highlight the many plat- Central's three -year contract extension forms MTV uses to deliver music. "Taking interactive and with the "South Park" series took music to the next level is going to be very important to us," she says. a decidedly digital turn- includ- ing a virtual "South Park" hub that will distribute the brand online, Debra Lee (TiE) Chairman /CEO, BET Networks PC via mobile channels and When Debra Lee became BET CEO two years games, and giving creators Matt ago, her goal was to create more compelling Stone and Trey Parker 50% of original programming and extend the BET brand across other platforms, including in- all online ad sales in return. ternational. Under Lee's watch, president of entertainment Reginald Hudlin launched five original shows this summer, among them the controversial "We Got to Do Better." BET's fall slate includes reality show "Keyshia Cole 2: The Way It Is," the second annual "Hip -Hop Awards," an "American Idol" gospel spinoff called Julie Greenwald Lisa Ellis "Sunday Best" and the news series "Hip-Hop Vs. America." President, Atlantic Music Group Executive VP, Sony Music Label Group Lee says: "The most fulfilling part has been watching our rat- Julie Greenwald has been workin e Promoted to her post as executive VP of Sony ings grow and the staff come up with new ideas in our quest industry since 1992, so hand : chal- Music Label Group in December 2006, Lisa to provide balanced views of the black community." lenges is nothing new for h hat's to Ellis works closely with chap Rob Stringer of mind when it comes to in all aspects of the group's activities. In keep- to confront this year? " ing with the company's focus on growth in Jody Gerson ways our greatest promotion, but having the digital arena, Ellis recently secured an Executive VP of U.S. creative, our music and video with live perform- agreement with Verizon and Motorola for the EMI Music Publishing ance clips on demand everywhere is creating an issue of digital release of rock group AC /DC's catalog. "Strategically, Jody Gerson this year isn't ubiquity," she says. "We have to be way more strategic in we're trying to establish new business opportunities and de- songs in TV shows; she's how we place our content." This is why Greenwald is ex- velop nontraditional revenue," says Ellis, who joined Colum- the songwriter /artists in th cited about music site lala.com "and all the opportunities bia Records in 1995 as a local promotion manager. In her new buzz -and revenue -for EMI a it will give us to sell our music on social networking sites post, she also oversees the company's green initiatives, from writers. For example, Gerson got Enrique with one click of a button." She also holds to the philos- packaging to work practices. Ellis' broadened scope still gives Iglesias a guest spot on CBS' "Two and a ophy of, "Don't let the negative stories about the music the former president of Sony Urban Music a chance to work Half Men" to promote his new single and a business get you down. Use it to motivate change and with artists. In addition to Wyclef Jean and Prince-both of guest role on a top daytime soap opera to promote another prove them wrong." Looking ahead to the release sched- whom Ellis brought back to Columbia-her circle of artists in- single this fall. Gerson also set up an ad agency showcase for ule for this fall and early 2008, Greenwald pegs Lupe Fi- cludes Grammy Award winner John Legend, actor /musician Geffen Records artist Matt White, who will appear in a Se- asco, Paramore, Kevin Michael and Operator as Atlantic Terrence Howard, Epic R&B newcomer Alice Smith and cret deodorant spot as a street musician performing his first Label Group acts to watch for. "Each one is unique in their Maxwell, who is in the studio wrapping up his long- awaited single. "Do we have to be more creative in finding new out- own right," Greenwald says, "from lyrical flow to rock star new album. Ellis adds, "I have a hand in part of the big -picture lets for songwriters? Yes," Gerson says. "What better busi- stage performance." planning and strategy. But music is still my passion." ness to be creative in than the music business." ILLUSTRATION BY RICCARDO VECCHIO 34 I BILLBOARD I OCTOBER 13, 2007 www.americanradiohistory.com.