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2020 Media Kit Important to Important People 2020 MEDIA KIT 685 Third Ave. Floor 10 New York, NY 10017 From the World Wars to the beer wars, advertising has always been the defining landmark of our cultural landscape. And if the economy is the engine of any society, then advertising is its fuel. From their first appearance in 1933 to their enduring presence on the American landscape, the Clydesdales symbolize Budweiser beer and America’s great industrial spirit. For the 2015 Grammys, Deutsch helped Target give more music to fans (instead of more commercials) when Imagine Dragons took the stage on a street in Las Vegas during a single four-minute commercial buy. The strategy was repeated in 2016 with a live music video for Gwen Stefani. Ad Age leads and fuels the industry responsible for shaping culture. Digital 4.5M+ 2M+ 752K page views unique monthly users newsletter registrants Social 988K+ 787K+ 954K+ Twitter followers Facebook followers LinkedIn followers Magazine 61K+ 26 10 subscribers issues per year fact packs and trend reports Events and 2,600+ 3,300+ 220+ honorifics event attendees awards and honorifics people, work and entries companies recognized With a highly qualified audience of industry movers and culture creators, Ad Age is important to important people. 1. Social numbers updated as of March 20, 2020. 2. Average Ad Age magazine circulation (Dec. 2019). 3. Digital metrics based on Omniture SiteCatalyst (2019 averages). Updated August 28, 2020 Total circulation: Audience 56K+ Overview By industry Ad Tech/Marketing Tech Media Other 3.2% 6.0% 10.6% 43.3% Marketers Education 11.9% 25.0% Agencies By title VPs, GMs, directors 48.8% C-suite 33.7% Sales/media buying 6.4% Creative/production 5.0% Other 6.1% Source: Publisher’s data Updated August 28, 2020 Editorial Calendar Print Issue Materials Issue Close Due Jan. 13 Jan. 2 Jan. 6 The Best Places to Work Issue Jan. 27 Jan. 16 Jan. 20 The Super Bowl Issue Feb. 10 Jan. 30 Feb. 3 The Relationship Issue Feb. 24 Feb. 13 Feb. 17 The Campaign Trail Issue Mar. 9 Feb. 27 Mar. 2 The Experiential Issue featuring SXSW Preview Mar. 23 Mar. 12 Mar. 16 The Mobility issue Apr. 6 Mar. 26 Mar. 30 The Pandemic Issue Apr. 20 Apr. 9 Apr. 13 The A-List Issue May 4 Apr. 23 Apr. 27 The New Virtual World Issue May 11 Apr. 30 May 4 The TV/Streaming Issue featuring Ad Age Agency Report 2020 May 25 May 14 May 18 The State of Summer Issue Jun. 1 May 21 May. 25 The Martech Issue Jun. 15 Jun. 4 Jun. 8 The Future of Creativity Issue featuring Creativity Awards winners* Jun. 29 Jun. 18 Jun. 22 The Diversity & Inclusion Issue featuring Ad Age Women to Watch* *This issue will be published in a digital-only format Updated August 28, 2020 Editorial Calendar Print Issue Materials Issue Close Due Jul. 13 Jul. 2 Jul. 6 The America’s Hottest Brands Issue featuring Ad Age Leading National Advertisers 2020 Fact Pack July 27 July 16 July 20 The Spending Issue* Aug. 17 Aug. 6 Aug. 10 The Small Agency Issue Sep. 7 Aug. 27 Aug. 31 The Sports Marketing Issue* Sep. 21 Sep. 10 Sep. 14 The Food & Beverage Issue Oct. 5 Sep. 24 Sep. 28 The Talent Issue featuring Ad Age 40 Under 40 Oct. 19 Oct. 8 Oct. 12 The CMO Issue Oct. 26 Oct. 15 Oct. 19 The Health Care Issue* Nov. 9 Oct. 29 Nov. 2 The Election Issue Nov. 23 Nov. 12 Nov. 16 The Data Issue* Dec. 7 Nov. 26 Nov. 30 The Marketers of the Year Issue featuring Ad Age World’s Largest Advertisers 2020, with Marketing Fact Pack 2021 Dec. 21 Dec. 10 Dec. 14 The Year in Review Issue* *This issue will be published in a digital-only format Updated August 28, 2020 Events and Honorifics Celebrations Calendar Q1 Date Location Event/Conference January 7-10 Las Vegas Ad Age @ CES January 23 Utah Ad Age House: Sundance January 28 New York City Ad Age Inside Pages: Super Bowl February 6 New York City Ad Age Next: Health & Wellness March 26 Virtual Ad Age Virtual Pages: Do’s and don’ts in the age of COVID-19 Q2 Date Location Event/Conference April 2 Virtual Ad Age Virtual Pages: Rethinking relationships post COVID-19 April 17 Virtual Ad Age Virtual Pages: The view from the U.K. April 24 Virtual Ad Age Virtual Pages: How experiential marketing can adapt May 12-13 Virtual Ad Age’s TV Pivot June 15-19 Virtual The Future of Creativity and Creativity Awards celebration For more honorific and event specifics, please visitAdAge.com/events . Updated August 28, 2020 Events and Honorifics Celebrations Calendar Q3 Date Location Event/Conference July 8 Virtual Ad Age Next: Retail July 28 Virtual Inside America’s Hottest Brands August 3-5 Virtual Ad Age Small Agency Conference & Awards September 15 Virtual Ad Age Women to Watch Conference & Awards September 22 Virtual Ad Age Next: Food & Beverage Q4 Date Location Event/Conference November 10 Virtual Ad Age Next: Streaming Week of December 7 Virtual The CMO Summit For more honorific and event specifics, please visitAdAge.com/events . Updated August 28, 2020 Honorifics Submissions and Announcements Calendar Program Entries Open Entries Close Publish Date April 20 (A-List) Ad Age A-List & Creativity Awards October 1, 2019 January 7 June 15 (Creativity Awards) Ad Age Women to Watch Europe January 13 March 5 June 29 Ad Age Small Agency Awards February 18 May 7 August 17 Ad Age Women to Watch U.S. March 2 May 5 June 29 Ad Age 40 Under 40 June 1 August 13 October 5 Ad Age Young Creatives Cover April 28 May 28 June 15 Competition Ad Age Best Places to Work June 16 September 15 January 2021 For more honorific and event specifics, please visitAdAge.com/events . Updated August 28, 2020 Print Rates 4-Color Rates Black & White Rates Page Unit 1X - 5X 6X - 8X 9X -12X 13X+ Page Unit 1X - 5X 6X - 8X 9X -12X 13X+ Two-Page $66,235 $64,095 $58,525 $57,235 Two-Page $54,120 $51,980 $46,410 $45,120 Spread Spread Horizontal $45,745 $43,885 $41,035 $39,815 Horizontal $33,630 $31,770 $28,920 $27,700 Half-Spread Half-Spread Full Page $35,190 $34,120 $31,335 $30,690 Full Page $27,060 $25,990 $23,205 $22,560 Half-Page $24,945 $24,015 $22,590 $21,980 Half-Page $16,815 $15,885 $14,460 $13,850 Horizontal Horizontal Half-Page $24,945 $24,015 $22,590 $21,980 Half-Page $16,815 $15,885 $14,460 $13,850 Vertical Vertical Quarter Page $14,220 $13,725 $12,955 $12,695 Quarter $8,905 $8,410 $7,640 $7,380 Square Page Square Quarter Page $14,220 $13,725 $12,955 $12,695 Quarter $8,905 $8,410 $7,640 $7,380 Vertical Page Vertical Horizontal Strip $14,220 $13,725 $12,955 $12,695 Horizontal Strip $8,905 $8,410 $7,640 $7,380 Cover Wraps and Gatefolds (Any two, three or four process colors) Unit Price Issue Wrap (3 pages) $136,050 Standard Gatefold Off Cover (3 pages) $110,380 3-Page Gatefold (in-book) $110,380 Cover Wrap Gatefold (4 pages) $164,180 Cover Wrap (2 pages) $106,680 Half Cover (1 vertical 1/2 page) $45,730 Half Cover (2 vertical 1/2 pages) $68,020 Premiums Cover 2/Page 1 - 10% Cover 3 - 0% Cover 4 - 20% All rates are gross (unless otherwise noted) and subject to change. Updated August 28, 2020 Print Ad Specifications Page Unit Trim Size Live Area Bleed Two-Page Spread 20" x 13" 19.25" x 12.25" 20.25" x 13.25" Horizontal Half-Spread ∙ 20" x 6.375" 19.25" x 6" 20.25" x 6.625" Full Page 10" x 13" 9.25" x 12.25" 10.25" x 13.25" Half-Page Horizontal ∙ 10" x 6.375" 9.25" x 6" 10.25" x 6.625" Half-Page Vertical ∙ 4.875" x 13" 4.5" x 12.25" 5.125" x 13.25" Quarter-Page Square 4.5" x 6" 4.625" x 6.125" Quarter Page Vertical ∙ 2.625" x 13" 2.25" x 12.25" 2.875" x 13.25" Horizontal Strip ∙ 10" x 3.25" 9.25" x 2.875" 10.25" x 3.5" ∙ Fractional units include bleed on all sides. Two-Page Spread Full Page Horizontal Half-Spread Half-Page Horizontal Half-Page Vertical Quarter-Page Vertical Quarter-Page Square Horizontal Strip Updated August 28, 2020 Production Information Advertising Submission Instructions PMS Inks or Pre-Mixed Inks Shipping Instructions All advertising should be provided in PDF PMS inks or premixed inks require dedicat- Send proof for ad to: format and accompanied by a contract proof ed print units and will be billed at Matched Ad Age SWOP-certified for color matching. Color Rate. Please refer to current rate card Attn: Simone Pryce • Required format for black-and-white or for rates. 685 3rd Avenue, Floor 9 four-color digital advertisement is hi-res New York, NY 10017 Adobe Acrobat PDF or PDF-X/1a file format Reverse Ads (version 8.0 compatible) with all fonts and Reverse black-and-white advertisements Advertisements supplied to Crain without images embedded. are accepted at no additional charge. an acceptable color proof will be printed to • Embedded images must be a minimum SWOP standards. The printer and/or pub- of 266 ppi (pixels per inch).
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