2020 Media Kit

Important to Important People

2020 MEDIA KIT

685 Third Ave. Floor 10 New York, NY 10017 From the World Wars to the beer wars, advertising has always been the defining landmark of our cultural landscape. And if the economy is the engine of any society, then advertising is its fuel.

From their first appearance in 1933 to their enduring presence on the American landscape, the Clydesdales symbolize Budweiser beer and America’s great industrial spirit. For the 2015 Grammys, Deutsch helped Target give more music to fans (instead of more commercials) when Imagine Dragons took the stage on a street in Las Vegas during a single four-minute commercial buy. The strategy was repeated in 2016 with a live music video for Gwen Stefani.

Ad Age leads and fuels the industry responsible for shaping culture. Digital 4.5M+ 2M+ 752K page views unique monthly users newsletter registrants

Social 988K+ 787K+ 954K+ Twitter followers Facebook followers LinkedIn followers

Magazine 61K+ 26 10 subscribers issues per year fact packs and trend reports

Events and 2,600+ 3,300+ 220+ honorifics event attendees awards and honorifics people, work and entries companies recognized

With a highly qualified audience of industry movers and culture creators, Ad Age is important to important people.

1. Social numbers updated as of March 20, 2020. 2. Average Ad Age magazine circulation (Dec. 2019). 3. Digital metrics based on Omniture SiteCatalyst (2019 averages).

Updated August 28, 2020 Total circulation: Audience 56K+ Overview

By industry Ad Tech/Marketing Tech Media

Other 3.2% 6.0%

10.6%

43.3% Marketers Education 11.9%

25.0%

Agencies

By title

VPs, GMs, directors 48.8%

C-suite 33.7%

Sales/media buying 6.4%

Creative/production 5.0%

Other 6.1%

Source: Publisher’s data Updated August 28, 2020 Editorial Calendar

Print Issue Materials Issue Close Due Jan. 13 Jan. 2 Jan. 6 The Best Places to Work Issue

Jan. 27 Jan. 16 Jan. 20 The Super Bowl Issue

Feb. 10 Jan. 30 Feb. 3 The Relationship Issue

Feb. 24 Feb. 13 Feb. 17 The Campaign Trail Issue

Mar. 9 Feb. 27 Mar. 2 The Experiential Issue featuring SXSW Preview

Mar. 23 Mar. 12 Mar. 16 The Mobility issue

Apr. 6 Mar. 26 Mar. 30 The Pandemic Issue

Apr. 20 Apr. 9 Apr. 13 The A-List Issue

May 4 Apr. 23 Apr. 27 The New Virtual World Issue

May 11 Apr. 30 May 4 The TV/Streaming Issue featuring Ad Age Agency Report 2020

May 25 May 14 May 18 The State of Summer Issue

Jun. 1 May 21 May. 25 The Martech Issue

Jun. 15 Jun. 4 Jun. 8 The Future of Creativity Issue featuring Creativity Awards winners*

Jun. 29 Jun. 18 Jun. 22 The Diversity & Inclusion Issue featuring Ad Age Women to Watch*

*This issue will be published in a digital-only format Updated August 28, 2020 Editorial Calendar

Print Issue Materials Issue Close Due Jul. 13 Jul. 2 Jul. 6 The America’s Hottest Brands Issue featuring Ad Age Leading National Advertisers 2020 Fact Pack

July 27 July 16 July 20 The Spending Issue*

Aug. 17 Aug. 6 Aug. 10 The Small Agency Issue

Sep. 7 Aug. 27 Aug. 31 The Sports Marketing Issue*

Sep. 21 Sep. 10 Sep. 14 The Food & Beverage Issue

Oct. 5 Sep. 24 Sep. 28 The Talent Issue featuring Ad Age 40 Under 40

Oct. 19 Oct. 8 Oct. 12 The CMO Issue

Oct. 26 Oct. 15 Oct. 19 The Health Care Issue*

Nov. 9 Oct. 29 Nov. 2 The Election Issue

Nov. 23 Nov. 12 Nov. 16 The Data Issue*

Dec. 7 Nov. 26 Nov. 30 The Marketers of the Year Issue featuring Ad Age World’s Largest Advertisers 2020, with Marketing Fact Pack 2021

Dec. 21 Dec. 10 Dec. 14 The Year in Review Issue*

*This issue will be published in a digital-only format Updated August 28, 2020 Events and Honorifics Celebrations Calendar

Date Location Event/Conference

January 7-10 Las Vegas Ad Age @ CES

January 23 Utah Ad Age House: Sundance

January 28 New York City Ad Age Inside Pages: Super Bowl

February 6 New York City Ad Age Next: Health & Wellness

March 26 Virtual Ad Age Virtual Pages: Do’s and don’ts in the age of COVID-19

Date Location Event/Conference

April 2 Virtual Ad Age Virtual Pages: Rethinking relationships post COVID-19

April 17 Virtual Ad Age Virtual Pages: The view from the U.K.

April 24 Virtual Ad Age Virtual Pages: How experiential marketing can adapt

May 12-13 Virtual Ad Age’s TV Pivot

June 15-19 Virtual The Future of Creativity and Creativity Awards celebration

For more honorific and event specifics, please visitAdAge.com/events . Updated August 28, 2020 Events and Honorifics Celebrations Calendar

Date Location Event/Conference

July 8 Virtual Ad Age Next: Retail

July 28 Virtual Inside America’s Hottest Brands

August 3-5 Virtual Ad Age Small Agency Conference & Awards

September 15 Virtual Ad Age Women to Watch Conference & Awards

September 22 Virtual Ad Age Next: Food & Beverage

Date Location Event/Conference

November 10 Virtual Ad Age Next: Streaming

Week of December 7 Virtual The CMO Summit

For more honorific and event specifics, please visitAdAge.com/events . Updated August 28, 2020 Honorifics Submissions and Announcements Calendar

Program Entries Open Entries Close Publish Date April 20 (A-List) Ad Age A-List & Creativity Awards October 1, 2019 January 7 June 15 (Creativity Awards)

Ad Age Women to Watch Europe January 13 March 5 June 29

Ad Age Small Agency Awards February 18 May 7 August 17

Ad Age Women to Watch U.S. March 2 May 5 June 29

Ad Age 40 Under 40 June 1 August 13 October 5

Ad Age Young Creatives Cover April 28 May 28 June 15 Competition

Ad Age Best Places to Work June 16 September 15 January 2021

For more honorific and event specifics, please visitAdAge.com/events . Updated August 28, 2020 Print Rates

4-Color Rates Black & White Rates

Page Unit 1X - 5X 6X - 8X 9X -12X 13X+ Page Unit 1X - 5X 6X - 8X 9X -12X 13X+

Two-Page $66,235 $64,095 $58,525 $57,235 Two-Page $54,120 $51,980 $46,410 $45,120 Spread Spread

Horizontal $45,745 $43,885 $41,035 $39,815 Horizontal $33,630 $31,770 $28,920 $27,700 Half-Spread Half-Spread

Full Page $35,190 $34,120 $31,335 $30,690 Full Page $27,060 $25,990 $23,205 $22,560

Half-Page $24,945 $24,015 $22,590 $21,980 Half-Page $16,815 $15,885 $14,460 $13,850 Horizontal Horizontal

Half-Page $24,945 $24,015 $22,590 $21,980 Half-Page $16,815 $15,885 $14,460 $13,850 Vertical Vertical

Quarter Page $14,220 $13,725 $12,955 $12,695 Quarter $8,905 $8,410 $7,640 $7,380 Square Page Square

Quarter Page $14,220 $13,725 $12,955 $12,695 Quarter $8,905 $8,410 $7,640 $7,380 Vertical Page Vertical

Horizontal Strip $14,220 $13,725 $12,955 $12,695 Horizontal Strip $8,905 $8,410 $7,640 $7,380

Cover Wraps and Gatefolds (Any two, three or four process colors)

Unit Price Issue Wrap (3 pages) $136,050

Standard Gatefold Off Cover (3 pages) $110,380

3-Page Gatefold (in-book) $110,380

Cover Wrap Gatefold (4 pages) $164,180

Cover Wrap (2 pages) $106,680

Half Cover (1 vertical 1/2 page) $45,730

Half Cover (2 vertical 1/2 pages) $68,020

Premiums Cover 2/Page 1 - 10% Cover 3 - 0% Cover 4 - 20%

All rates are gross (unless otherwise noted) and subject to change. Updated August 28, 2020 Print Ad Specifications

Page Unit Trim Size Live Area Bleed Two-Page Spread 20" x 13" 19.25" x 12.25" 20.25" x 13.25"

Horizontal Half-Spread ∙ 20" x 6.375" 19.25" x 6" 20.25" x 6.625"

Full Page 10" x 13" 9.25" x 12.25" 10.25" x 13.25"

Half-Page Horizontal ∙ 10" x 6.375" 9.25" x 6" 10.25" x 6.625"

Half-Page Vertical ∙ 4.875" x 13" 4.5" x 12.25" 5.125" x 13.25"

Quarter-Page Square 4.5" x 6" 4.625" x 6.125"

Quarter Page Vertical ∙ 2.625" x 13" 2.25" x 12.25" 2.875" x 13.25"

Horizontal Strip ∙ 10" x 3.25" 9.25" x 2.875" 10.25" x 3.5"

∙ Fractional units include bleed on all sides.

Two-Page Spread Full Page Horizontal Half-Spread Half-Page Horizontal

Half-Page Vertical Quarter-Page Vertical Quarter-Page Square Horizontal Strip

Updated August 28, 2020 Production Information

Advertising Submission Instructions PMS Inks or Pre-Mixed Inks Shipping Instructions All advertising should be provided in PDF PMS inks or premixed inks require dedicat- Send proof for ad to: format and accompanied by a contract proof ed print units and will be billed at Matched Ad Age SWOP-certified for color matching. Color Rate. Please refer to current rate card Attn: Simone Pryce • Required format for black-and-white or for rates. 685 3rd Avenue, Floor 9 four-color digital advertisement is hi-res New York, NY 10017 Adobe Acrobat PDF or PDF-X/1a file format Reverse Ads (version 8.0 compatible) with all fonts and Reverse black-and-white advertisements Advertisements supplied to Crain without images embedded. are accepted at no additional charge. an acceptable color proof will be printed to • Embedded images must be a minimum SWOP standards. The printer and/or pub- of 266 ppi (pixels per inch). Color images Insert Sizes lisher cannot be held liable for color com- must be CMYK. Minimum size: 5" x 3.5" plaints when files are submitted without an • Postscript Type 1 fonts are strongly pre- Maximum size: 9.5" x 12.5" acceptable color proof. ferred. Outlining fonts is acceptable as well. Files containing composite or multiple Additional File Preparation Questions? master (MM) fonts will not be accepted. Instructions Contact Simone Pryce, • Files containing RGB or LAB images or In addition to the advertising submission in- Media Services Director Open Prepress Interface (OPI) comments structions, following these general industry at 212-210-0187 or will not be accepted. guidelines when preparing files and proofs [email protected]. will help our printer obtain a good press For further instructions on how to prepare match on its web offset press: your digital advertisement and upload to • 120-line screen is recommended, not to Crain Communication’s digital ad portal, exceed 133-line screen. Maximum density please visit ads.crain.com. in any one area, all colors, should not exceed 300%, with only one solid color. Color Instructions • Reverse lettering in four-color advertise- To insure the color of your ads meets our ments should be spread with dominant requirements, please follow these guidelines. color forming shape of letters. Thin lines, serifs, small and medium-size lettering Two-Color Process should be restricted to one color only. Standard AAAA and ABM process colors are • Preferred proofs are Kodak approvals or solid traps using process inks and are avail- Iris proofs prepared 5-7% heavier than the able at Standard Color Rate; please refer to file to simulate press gain and ink cover- the current rate card for rates. age to our web offset press. • Blue = 100% process cyan • Color lasers or low-quality inkjet prints • Magenta = 100% process magenta are not acceptable for color guidance. • Yellow = 100% process yellow • Follow AAAA/ABM/MPA-recommended • Red = 100% process magenta and standards for process ink color formula- 100% process yellow tions. • Green = 100% process cyan and • Proofing progression of colors should cor- 100% process yellow respond to Ad Age printing press: Black, cyan, magenta, yellow. Four-Color Process • Direction of roller travel should be from The reproduction quality of four-color ad- side to side of pages (not top to bottom) to vertisements printed in Ad Age will depend match press conditions. largely on the quality of the supplied digital • Recommended proofing stock is a 60 lb. files and proofs. Please visit our web site at basis weight of 70 (nominal) brightness. ads.crain.com.

Updated August 28, 2020 Digital Rates Download digital ad specifications.

First-Impression Takeovers

FITO Campaigns Mon. Tue. Wed. Thr. Fri./Sat./Sun.

Site-Wide First Impression Takeover $32,520 $32,520 $32,520 $32,520 $27,086 Includes all channels

Site-Wide First Impression Takeover $44,640 $44,640 $44,640 $44,640 $33,473 plus Homepage Takeover

Reveal unit is available for a flat fee of $3,000 net.

Run of Site (ROS ) Social Media Takeovers

CPM, Sold Campaigns CPM Price Share of Voice Monthly

Run-of-Site $68 100% SOV on pages where traffic $90 Targeted/Section $75 comes from Facebook Tagging $90 100% SOV on pages where traffic $90 comes from Twitter

Dollar Volume Discount Based Upon Online Gross Spend CPM Price $175,000+ 15%

$75,000-$174,999 10%

$20,000-74,999 5%

$100,0000 and above in print receives a 5% cross-promotion discount for online advertising.

All rates are gross (unless otherwise noted) and subject to change. Updated August 28, 2020 Creativity Download digital ad specifications. Rates

Run of Site (ROS)

Impressions CPM

100,000 $4,900 100,000-199,999 $49

200,000 $9,200 200,000-299,999 $46

300,000 $13,500 300,000-499,999 $45

500,000 $20,500 500,000-999,999 $41

1,000,000 $38,000 1,000,000+ $38

Homepage and First-Impression Takeovers

Campaigns Full Week

Homepage Takeover plus Interstitial $12,000

First Impression Takeover plus Interstitial $15,000

First Impression plus Homepage Takeover $19,125 with Interstitial

Reveal unit is available for a flat fee of $3,000 net.

Dollar Volume Discount Based Upon Online Gross Spend CPM Price $175,000+ 15%

$75,000-$174,999 10%

$20,000-74,999 5%

$100,0000 and above in print receives a 5% cross-promotion discount for online advertising.

All rates are gross (unless otherwise noted) and subject to change. Updated August 28, 2020 Newsletter Rates

Ad Age email newsletters deliver essential, trustworthy news right into the hands of industry influencers and thought leaders who are striving to stay ahead of the latest news and trends. With a newsletter sponsorship, your brand will be at the forefront of the conversation and, more importantly be top of mind for key decision makers.

Agency News CMO Strategy

(37,000+ Opt-in subscribers) (45,000+ Opt-in subscribers) Newsletter and Agency Channel Targeted Impressions Newsletter and Marketing Channel Targeted Impressions Sold four consecutive weeks Sold four consecutive weeks 50% SOV 50% SOV $17,650 $17,650 287,500 Impressions 500,000 Impressions

100% SOV 100% SOV $35,300 $35,300 575,000 Impressions 1,000,000 Impressions

Creativity Wake Up Call

(43,000+ Opt-in subscribers) (119,000+ Opt-in subscribers) Newsletter and Run of Site Newsletter and Run of Site Sold weekly Sold weekly

50% SOV $7,140 100% ownership $20,000 160,000 Impressions 400,000 Impressions

100% SOV $14,280 320,000 Impressions

Digital Media Buzz

(56,000+ Opt-in subscribers) (40,000+ Opt-in subscribers) Newsletter and Digital Channel Targeted Impressions Newsletter and Media Channel Targeted Impressions Sold weekly Sold bi-weekly 50% SOV $17,650 50% SOV $15,880 200,000 Impressions 225,000 Impressions

100% SOV $35,300 100% SOV $31,764 400,000 Impressions 450,000 Impressions

All rates are gross (unless otherwise noted) and subject to change. All impressions are global. Updated August 28, 2020 Custom Content Rates

White Papers Sponsor and Custom Content

Custom White Paper Offerings NET

Online only $35,000 Publishing Partner Post (1) $17,500

Print and Online $70,000 5 Online Posts with One Extended to Print $85,000

10 Online Posts with Three Extended to Print $170,000

Custom White Paper Brief Inquire about discounts for a series of three or more Custom Webcast $21,000

Online only $20,000 “In the Hot Seat” Interview Series $30,000

Print and Online $50,000 Custom Research $50,000 Standalone research

Intelligence Center/Hub $50,000 6 month hub White Paper Posting Intelligence Center/Hub $90,000 3 month posting $5,000 12 month hub

Custom Video Series Price upon 9 month posting $9,000 Minimum of 4 episodes request

Infographics Price upon Custom graphics built to meet your objectives request

All rates are gross (unless otherwise noted) and subject to change. Updated August 28, 2020 Contact Us Ad Age Crain Communications Inc P: 212-210-0100 685 Third Ave., Floor 10 F: 212-210-0111 New York, NY 10017 AdAge.com

Sales/ James Palma Sponsorships General Manager, Revenue 212-210-0475 [email protected]

Marketing/ Heidi Waldusky Custom Content Associate Publisher, General Manager, Marketing and Brand 212-210-0141 [email protected]

Events & Tina Marchisello Conferences, Head of Events Ticket Sales 212-210-0235 [email protected]

Print Simone Pryce Submit all online ad materials for Advertising Media Services Director Ad Age and Ad Age Creativity to: Material P: 212-210-0187, F: 212-210-0490 [email protected] Submissions [email protected] Print Ad Specs and Upload: ads.crain.com

Subscriber 877-320-1721 Services [email protected]

Additional Download AAM Statement Information Download Interactive Audit Download Audience Profile Download Terms & Conditions