Wyre Forest Profile Insight to enable sport and physical activity to improve the health and wellbeing of the people of Wyre Forest Profile

Sports Partnership Herefordshire and (SPHW) is the strategic lead for Sport and Physical Activity across Herefordshire and Worcestershire. Our purpose is to create a more active and healthier Herefordshire and Worcestershire by enabling a thriving, sustainable environment of physical activity and sport.

We are a not-for-profit organisation and part of a network of Active Partnerships across England. We work with the eight local authorities, the two public health teams, Sport England, the University of Worcester and other key organisations. This profile highlights key information about thedistrict of Wyre Forest. It focusses on local needs where we know that sport and physical activity can have a positive impact, as well as the local resources that are available to help address these needs. SPHW will work with partners to use this information to identify local opportunities and priorities. We encourage use of this information to inform and strengthen funding bids, and are keen to support any organisation looking to use sport and physical activity to improve the lives of the people across Herefordshire and Worcestershire. If you would like more information on SPHW, and how we can work with you to develop sport and physical activity, please contact us:

Sports Partnership Herefordshire and Worcestershire, c/o University of Worcester, Hines Building, Worcester, WR2 6AJ [email protected] / 01905 855498

SportsPartnershipHW @SportsPartHW @SportsPartHW

02 | Sports Partnership Herefordshire and Worcestershire Overview

Wyre Forest District is situated in north Worcestershire. Almost 80% of the population live in the three main towns of , and Stourport-on-Severn, but the district covers large areas of rural countryside and many rural villages.

Total population Area 1 100,715 Wyre Forest 195 Bromsgrove sq km

Redditch Malvern Hills Population density Worcester

516 2 people per km Wychavon Compared to Worcestershire - 335 people3 per km2, West Midlands - 446 people per km2, England and Wales - 387 people per km2

0% 79.4% 15.3% 5.3% live in ‘urban major live in other live in ‘rural towns live in ‘rural village conurbations’2 ‘urban’ areas and fringe’ and dispersed’3 England average 36% England average 47% England average 9% England average 8%4

Wyre Forest Profile | 03 Demographics

Wyre Forest has a population that is older than the national average overall.

51% 49% female male5

32% are under 30 44% are aged 30-64 24% are aged 65+ England 37% England 45% England 18%6

Population Projected population Wyre Forest’s population increased by increase of is ageing, with estimates that by 2029 2.8% 0.29% since 2011 per year 28% England 0.5% per year7 will be aged 65+ with 4.5% aged over 85

The population of Wyre Forest is predominantly White British.8

White Other Asian/Asian Mixed/Multiple Black/Black Other Ethnic British White British Ethic Group British Group 95% 2.5% 1.4% 1% 0.2% 0.1%

04 | Sports Partnership Herefordshire and Worcestershire The LSOAs falling with the Lower super-output areas (LSOAs) are most deprived 20% of LSOAs in England are: areas of around 1,500 people that are used to assess local variations in income, employment, skills, Kidderminster health, crime and other areas related to deprivation. The map above Town Centre shows the level of deprivation in each of Wyre Forest’s 65 LSOAs Broadwaters - South relative to all LSOAs across England. Overall, Wyre Forest has levels of Aggborough - North deprivation in line with the national average, with pockets of deprivation Habberley - South primarily in Kidderminster and Stourport-on-Severn.9 Offmore Farm Rifle Range - East The Index of Multiple Deprivation is split into seven domains. Bewdley Wribbenhall The 326 local authority districts in England are ranked for each domain, with 1 indicating the most deprived and 326 the least deprived. Wyre Forest Stourport-on-Severn overall experiences deprivation a little above average in all domains:10 Riverside - East Income The LSOAs falling within 123 the most deprived 10% of LSOAs in England are: Living Employment Environment Kidderminster 101 Larkhill 144 Comberton - North Birchen Coppice Barriers to Housing Education, Rifle Range - West and Services Training and Skills Stourport-on-Severn 102 101 The Walshes Crime Health Deprivation 123 and Disability 151

Wyre Forest Profile | 05 Employment

Wyre Forest has low levels of unemployment, high levels of self-employment, and a high proportion of part time jobs compared to the regional and national average.

Wyre Forest has around The three biggest industries by employee job numbers in Wyre Forest account 58,700 for just under half of all jobs: 16-64 year olds. Human Health 83% and Social Work Activities of 16-64 year olds are ‘economically active’ 12.5%GB 13.3% (either in employment or available to start work) compared to 77% in West Midlands Manufacturing Wholesale and and 79% across GB11 Retail Trade 3.1% are unemployed 10.9%GB 8.2% 14 compared to 4.7% in West Midlands 21.9%GB 15.2% and 4.2% across GB

15.2% are self-employed compared to 9.4% in West Midlands and 10.6% across GB

17% of 16-64 year olds are ‘economically inactive’ (not in employment and not available to start work). Of these: A higher than average proportion of 15.8% want a job jobs in Wyre Forest are part time compared to 17.3% in West Midlands and 20.8% across GB

59% 41% 15 35.8% are long-term sick are in full time jobs in part time jobs compared to 22.1% in West Midlands GB average: 68% full time, 32% part time and 22.7% across GB

Residents of Wyre Forest have levels of qualifications in line with the regional average, but below the national average12 33% NVQ4 and above West Midlands 33%, GB 39% Gross weekly pay for full time workers is significantly below the national average 72% NVQ2 and above West Midlands 70%, GB 75% £483 compared to £537 in West Midlands, £571 across GB13

06 | Sports Partnership Herefordshire and Worcestershire Quality of Life

Wyre Forest has a higher level of anti-social behaviour and crime than the West Mercia average. There is a relatively high level of dissatisfaction with Wyre Forest as a place to live, although levels of life satisfaction and happiness are in line with the national average.

65% of Wyre Forest residents

Are satisfied with their local area as a place to live Worcestershire average 79%17 120 crimes and anti-social behaviour incidents 19% per 1,000 residents were reported in 201816, Are dissatisfied with their local area as a place to live compared to Worcestershire average 13% 105 crimes and anti-social behaviour incidents 85% per 1,000 residents across West Mercia. have high or very high life satisfaction compared to 85% in Worcestershire Of these: and 82% across UK 34% were Anti-Social Behaviour 76% have high or very high happiness compared to 77% in Worcestershire 23% and 75% across UK 18 were violent crime

Wyre Forest Profile | 07 Physical Activity

Levels of physical activity in Wyre Forest are slightly below the national average for adults, and a bit higher than the national average for children and young people.

There are an estimated 25,200 people undertaking significantly less than the recommended level of physical activity, at an estimated cost of £9.2 million.

Levels of physical activity for adults aged 16+ Levels of physical activity for are in line with children aged 5-16 national averages: are a bit higher than the national average 59% Active 150+ minutes per week 20% Active every day at least 60 minutes every day England 17% England 63% 28% Active across the week 15% Fairly active an average of at least 60 minutes a day, but not every day England 26% 30-149 minutes per week England 12% 19% Fairly active an average of 30-59 minutes a day England 24% 26% Inactive less than 30 minutes per week 32% Less active England 25%19 less than an average of 30 minutes a day England 33%20 This means that there are around This means that there are around 21,700 physically inactive 3,500 Less active adults in Wyre Forest children and young people in Wyre Forest .

Physical inactivity Volunteers in Wyre Forest has been estimated to result in 10% of adults aged 16+ volunteered additional yearly health and social care costs of at least twice in the last year to support sport and physical activity, down from 23% in 2016-2017. £1.1 million £8.1 million This is below the England average of 14%.21 for Wyre Forest for other public CCG22 services23,24,25

08 | Sports Partnership Herefordshire and Worcestershire Sports Facilities

Wyre Forest has a large number of sports facilities, but membership of a sports club or commercial provider is required in order to access the majority of these.

230 sports facilities in Wyre Forest at 60 sites26

Access Type Ownership Type

64% 38% Sports Club/Community Education Association 17% 13% Local Authority Private Use 18% 14% Sports Club Registered Member Use 15% Commercial 6% Pay and Play 9% Community Organisation 3% Free 3% Public Access Other

129 17 1 Driving Range Grass Pitches Health and Fitness Studios 5 Squash Courts 7 Artificial Grass Pitches 9 Sports Halls 1 Athletics Track 31 Tennis Courts 11 Swimming Pools 1 Ski Slope 11 Activity Halls 6 Golf Courses 1 Cycling Track

Wyre Forest Profile | 09 Health

Key health indicators across Wyre Forest are in line with the national average.

Life expectancy at birth is in line with the national average27 83.1 79.4 years years females males

Around Deaths of under 75s Prevalence of from all causes is 11.5% of Wyre Forest 3% residents provide lower unpaid care, with than the West Midlands average but 4.2% providing 3% higher than across England 20 or more hours a week of unpaid care.36 21% Cancer Obesity (adults) of residents 29 have at least one long 3.9% 14% term health condition28 Diabetes Obese and Overweight 8%30 63%31 increased from Hip Fracture 59% in 2016 471 per 100,00033 Obesity (children Yr6) Suicide Rate 21%32 10 per 2012 18% 100,00034 Obese and Overweight Hospital Stays for Self-Harm 36% 2012 32% 145 England 34% per 100,00035

10 | Sports Partnership Herefordshire and Worcestershire Education

There are 39 schools in Wyre Forest37

28 6 1 1 3 state-funded state-funded state-funded pupil independent primary secondary special school referral unit schools

41 46% Average attainment 8 score (2017/18) of pupils15.1% receive Special England 47%42 Educational Needs support (SEN)

of2.9% pupils have an SEN statement or Education, Health and Care (EHC) plan38

Pupils in receipt of free school meals39 71 of 2,020 14.1% 16-17 year olds Primary (3.5%) England 14.2% are not in education, training 11.8% or employment (NEET) Secondary England 6.0%40 England 13.3%40

Wyre Forest Profile | 11 Grants

Total Charitable Grants in Wyre Forest 2017-2018: 45 grants to 36 organisations.43

££

Total awarded Grants from £1,604,681 £500 to £574,980

8 Funding organisations

The Big Lottery Fund The Henry Smith Charity Masonic 32 grants £1,345,254 2 grants £143,700 Charitable Foundation 1 grant £1,000 Sport England Lloyds Bank Foundation 3 grants £16,696 2 grants £82,856 Woodward Charitable Trust Co-operative Group The Clothworkers 1 grant £500 3 grants £5,075 Foundation 1 grant £9,600

12 | Sports Partnership Herefordshire and Worcestershire Sources

1 Office for National Statistics (2018) Population Estimates 8 Office for National Statistics (ONS) NOMIS Ethic Group for UK, England and Wales, Scotland and Northern Ireland: Table KS201EW. Retrieved from NOMIS website: https:// Mid-2017 (Final Version). Retrieved from Office for National www.nomisweb.co.uk/census/2011/ks201ew Statistics website: https://www.ons.gov.uk/peoplepopulatio 9 Department for Communities and Local Government The nandcommunity/populationandmigration/populationestimates English Indices of Deprivation 2015 (30th September 2015). /datasets/populationestimatesforukenglandandwalesscotland Retrieved from UK Government website: https://www.gov.uk/ andnorthernireland government/statistics/english-indices-of-deprivation-2015 2 Office for National Statistics (July 2018) Rural Urban 10 Department for Communities and Local Government The Classification (2011) of Lower Layer Super Output Areas in English Indices of Deprivation 2015 (30th September 2015). England and Wales. Retrieved from Office National Statistics Retrieved from UK Government website: https://www.gov.uk/ website: https://data.gov.uk/dataset/b1165cea-2655-4cf7- government/statistics/english-indices-of-deprivation-2015 bf22-dfbd3cdeb242/rural-urban-classification-2011-of-low- er-layer-super-output-areas-in-england-and-wales 11 Office for National Statistics (ONS) NOMIS Labour Market Profile – Wyre Forest. Table: Employment and unemployment 3 Office for National Statistics (October 2018) Table (Jan 2018 - Dec 2018). Data source: ONS Annual population SAPE20DT1: Mid-2017 Population Estimates for Lower survey. Retrieved from NOMIS website: https://www.nomis Layer Super Output Areas in England and Wales. Retrieved web.co.uk from Office for National Statistics website: https://www.ons. gov.uk/peoplepopulationandcommunity/populationandmigrat 12 Office for National Statistics (ONS) NOMIS Labour Market ion/populationestimates/datasets/lowersuperoutputareamid Profile – Wyre Forest. Table: Qualifications (Jan 2018 – Dec yearpopulationestimates 2018). Data source: ONS annual population survey. Retrieved from NOMIS website: https://www.nomisweb.co.uk/reports/ 4 Department for Environment, Food and Rural Affairs lmp/la/1946157198/report.aspx (DEFRA). Statistical Digest of Rural England (January 2018). London: DEFRA. Retrieved from UK Government website: 13 Office for National Statistics (ONS) NOMIS Labour Market https://assets.publishing.service.gov.uk/government/ Profile – Wyre Forest. Table: Earnings by place of residence uploads/system/uploads/attachment_data/file/676594/ (2018). Data source: ONS annual survey of hours and Statistical_Digest_of_Rural_England_2018_January_edition_ earnings. Retrieved from NOMIS website: https://www. v2.pdf nomisweb.co.uk/reports/lmp/la/1946157198/report.aspx 5 Office for National Statistics (2018) Population Estimates 14 Office for National Statistics (ONS) NOMIS Labour Market for UK, England and Wales, Scotland and Northern Ireland: Profile – Wyre Forest. Table: Employee jobs (2017). Data Mid-2017 (Final Version). Retrieved from Office for National source: ONS Business Register and Employment Survey. Statistics website: https://www.ons.gov.uk/peoplepopulatio- Retrieved from NOMIS website: https://www.nomisweb.co. nandcommunity/populationandmigration/populationesti- uk/reports/lmp/la/1946157198/report.aspx mates/datasets/populationestimatesforukenglandandwaless- 15 Office for National Statistics (ONS) NOMIS Labour Market cotlandandnorthernireland Profile – Wyre Forest. Table: Employee jobs (2017). Data 6 Office for National Statistics (2018) Population Estimates source: ONS Business Register and Employment Survey. for UK, England and Wales, Scotland and Northern Ireland: Retrieved from NOMIS website: https://www.nomisweb.co. Mid-2017 (Final Version). Retrieved from Office for National uk/reports/lmp/la/1946157198/report.aspx Statistics website: https://www.ons.gov.uk/peoplepopulation 16 Economic Policy Centre. Wyre Forest District, England andcommunity/populationandmigration/populationestimates/ [2018 statistics, collated]. Retrieved from UKCrimeStats datasets/populationestimatesforukenglandandwalesscotland website: https://www.ukcrimestats.com/Subdivisions/ andnorthernireland DIS/3214/ 7 Office for National Statistics (April 2019) Population 17 Worcestershire County Council (August 2018) Worcester- projections for local authorities: Table 2. Retrieved from shire Viewpoint Survey 2018: Analysis of Results. Retrieved Office for National Statistics website: https://www.ons.gov. from Malvern Hills District Council website: https://www. uk/peoplepopulationandcommunity/populationandmigration/ malvernhills.gov.uk/documents/10558/8446445/Worcester populationprojections/datasets/localauthoritiesinengland shire+Viewpoint+Jun+2018+Report+FINAL.pdf/49c8fe79- table2 ad31-d705-4809-7d73bee2c6f9

Wyre Forest Profile | 13 18 Office for National Statistics (Septembers 2018) Headline 28 Office for National Statistics (ONS) LC3302EW-Long-term estimates of personal well-being from the Annual Population health problem or disability. Retrieved from NOMIS website: Survey: Local Authority Update April 2017 to March 2018. https://www.nomisweb.co.uk/census/2011/lc3302ew Retrieved from ONS website: https://www.ons.gov.uk/people 29 Public Health England Local Authority Health Profiles: populationandcommunity/wellbeing/datasets/headlineestima Wyre Forest. Retrieved from Public Health England website: tesofpersonalwellbeing https://www.fingertips.phe.org.uk 19 Sport England (April 2019) Active Lives Adult Survey 30 Public Health England NHS Wyre Forest CCG Overview: (November 17/18 Report). Retrieved from Sport England Diabetes. Data source Quality and Outcomes Framework. website: https://www.sportengland.org/adultnov1718tables Retrieved from Public Health England website: https:// 20 Sport England (December 2018) Active Lives Children fingertips.phe.org.uk/profile-group/cardiovascular-disease-di- and Young People Survey (Academic Year 2017/18). abetes-kidney-disease/profile/diabetes-ft/data Retrieved from Sport England website: https://www. 31 Public Health England Local Authority Health Profiles: sportengland.org/media/13698/active-lives-children-survey Wyre Forest Overview: Behavioural risk factors. Data source -academic-year-17-18.pdf Public Health England (based on Sport England, Active Lives 21 Sport England (April 2019) Active Lives Adult Survey survey data), figures 2017-18. Retrieved from Public Health (November 17/18 Report). Retrieved from Sport England England website: https://www.fingertips.phe.org.uk website: https://www.sportengland.org/adultnov1718tables 32 Public Health England Local Authority Health Profiles: 22 Public Health England. Physical inactivity: economic costs Wyre Forest Child health. Data source NHS Digital, National to NHS clinical commissioning groups (April 2016). Retrieved Child Measurement Programme. Retrieved from Public from UK Government website: https://www.gov.uk/governm Health England website: https://www.fingertips.phe.org.uk ent/publications/physical-inactivity-economic-costs-to-nhs- 33 Public Health England Local Authority Health Profiles: clinical-commissioning-groups Wyre Forest. Retrieved from Public Health England website: 23 Public Health England (Published May 2016) Annex: https://www.fingertips.phe.org.uk costs of physical inactivity 2013 to 2014, and 2012 to 2013. 34 Public Health England Local Authority Health Profiles: [MS Excel Spreadsheet]. Retrieved from UK Government Wyre Forest. Retrieved from Public Health England website: website: https://www.gov.uk/government/publications/ https://www.fingertips.phe.org.uk everybody-active-every-day-a-framework-to-embed- physical-activity-into-daily-life 35 Public Health England Local Authority Health Profiles: Wyre Forest Retrieved from Public Health England website: 24 Scarborough, P., Bhatnagar, P., Wickramasinghe, K. K., https://www.fingertips.phe.org.uk Allender, S., Foster, C. & Rayner, M. (2011) The economic burden of ill health due to diet, physical inactivity, smoking, 36 Office for National Statistics (ONS) LC3304EW-Provision alcohol and obesity in the UK: an update to 2006-07 NHS of unpaid care by age. Retrieved from NOMIS website: costs. J. Public Health (Oxf) 33 (4): 527-35. doi: 10.1093/ https://www.nomisweb.co.uk/census/2011/lc3304ew pubmed/fdr033. Retrieved from PubMed website: https:// 37 Gov.uk Get information about schools. Data source: www.ncbi.nlm.nih.gov/pubmed/21562029 Department for Education School Census 2018. Retrieved 25 Public Health England. (October 2014) Everybody active, from UK Government website: https://get-information- every day. Retrieved from UK Government website: https:// schools.service.gov.uk/Establishments/Search assets.publishing.service.gov.uk/government/uploads/ 38 Department for Education. Special educational needs in system/uploads/attachment_data/file/374914/Framework_ England: January 2018. Underlying Data [Microsoft Excel 13.pdf Spreadsheet]. Data source: School Census 2018. Retrieved 26 Sport England. Active Places Power [online dataset tool] from UK Government website: https://www.gov.uk/governm Area Profile: Wyre Forest District. Facilities Report. Retrieved ent/statistics/special-educational-needs-in-england- from Active Places Power website: https://www.activeplaces january-2018 power.com 39 Gov.uk Get information about schools. Data source: 27 Public Health England. Local Authority Health Profiles: Department for Education School Census 2018. Retrieved Wyre Forest: Life Expectancy and causes and death. Data from UK Government website: https://get-information source ONS Health and life expectancies 2015-2017. -schools.service.gov.uk/Establishments/Search Retrieved from Public Health England website: https://www. fingertips.phe.org.uk

14 | Sports Partnership Herefordshire and Worcestershire 40 Department for Education. Schools. Pupils and their characteristics: January 2018. Local Authority Tables [Microsoft Excel Spreadsheet]. Data source: School Census 2018 (Department for Education). Retrieved from UK Government website: http://www.gov.uk/government/ statistics/schools-pupils-and-their-characteristics- january-2018 41 Department for Education (2018) Overall performance at end of key stage 4 in 2018 – all pupils. Retrieved from UK Government website: https://www.compare-school- performance.service.gov.uk/ 42 Department for Education (2017) SFR57/2017: GCSE and equivalent results in England 2016/17 (Provisional. Published 12 October 2017). Table LA2: Average Attainment 8 scores by local authority and region. Provisional figures for Year 2016-17 [Microsoft Excel Spreadsheet]. Retrieved from UK Government website: https://www.gov.uk/government/ statistics/gcse-and-equivalent-results-2016-to-2017- provisional 43 360Giving. [dataset access tool]. https://www.grantnav. threesixtygiving.org

Wyre Forest Profile | 15 Sports Partnership Herefordshire and Worcestershire Tel: 01905 855498 | E-mail: [email protected] Website: www.sportspartnershiphw.co.uk

01 | 08 | 19