Wyre Forest Profile Insight to Enable Sport and Physical Activity to Improve the Health and Wellbeing of the People of Wyre Forest Wyre Forest District Profile
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Wyre Forest Profile Insight to enable sport and physical activity to improve the health and wellbeing of the people of Wyre Forest Wyre Forest District Profile Sports Partnership Herefordshire and Worcestershire (SPHW) is the strategic lead for Sport and Physical Activity across Herefordshire and Worcestershire. Our purpose is to create a more active and healthier Herefordshire and Worcestershire by enabling a thriving, sustainable environment of physical activity and sport. We are a not-for-profit organisation and part of a network of Active Partnerships across England. We work with the eight local authorities, the two public health teams, Sport England, the University of Worcester and other key organisations. This profile highlights key information about thedistrict of Wyre Forest. It focusses on local needs where we know that sport and physical activity can have a positive impact, as well as the local resources that are available to help address these needs. SPHW will work with partners to use this information to identify local opportunities and priorities. We encourage use of this information to inform and strengthen funding bids, and are keen to support any organisation looking to use sport and physical activity to improve the lives of the people across Herefordshire and Worcestershire. If you would like more information on SPHW, and how we can work with you to develop sport and physical activity, please contact us: Sports Partnership Herefordshire and Worcestershire, c/o University of Worcester, Hines Building, Worcester, WR2 6AJ [email protected] / 01905 855498 SportsPartnershipHW @SportsPartHW @SportsPartHW 02 | Sports Partnership Herefordshire and Worcestershire Overview Wyre Forest District is situated in north Worcestershire. Almost 80% of the population live in the three main towns of Kidderminster, Bewdley and Stourport-on-Severn, but the district covers large areas of rural countryside and many rural villages. Total population Area 1 100,715 Wyre Forest 195 Bromsgrove sq km Redditch Malvern Hills Population density Worcester 516 2 people per km Wychavon Compared to Worcestershire - 335 people3 per km2, West Midlands - 446 people per km2, England and Wales - 387 people per km2 0% 79.4% 15.3% 5.3% live in ‘urban major live in other live in ‘rural towns live in ‘rural village conurbations’2 ‘urban’ areas and fringe’ and dispersed’3 England average 36% England average 47% England average 9% England average 8%4 Wyre Forest Profile | 03 Demographics Wyre Forest has a population that is older than the national average overall. 51% 49% female male5 32% are under 30 44% are aged 30-64 24% are aged 65+ England 37% England 45% England 18%6 Population Projected population Wyre Forest’s population increased by increase of is ageing, with estimates that by 2029 2.8% 0.29% since 2011 per year 28% England 0.5% per year7 will be aged 65+ with 4.5% aged over 85 The population of Wyre Forest is predominantly White British.8 White Other Asian/Asian Mixed/Multiple Black/Black Other Ethnic British White British Ethic Group British Group 95% 2.5% 1.4% 1% 0.2% 0.1% 04 | Sports Partnership Herefordshire and Worcestershire The LSOAs falling with the Lower super-output areas (LSOAs) are most deprived 20% of LSOAs in England are: areas of around 1,500 people that are used to assess local variations in income, employment, skills, Kidderminster health, crime and other areas related to deprivation. The map above Town Centre shows the level of deprivation in each of Wyre Forest’s 65 LSOAs Broadwaters - South relative to all LSOAs across England. Overall, Wyre Forest has levels of Aggborough - North deprivation in line with the national average, with pockets of deprivation Habberley - South primarily in Kidderminster and Stourport-on-Severn.9 Offmore Farm Rifle Range - East The Index of Multiple Deprivation is split into seven domains. Bewdley Wribbenhall The 326 local authority districts in England are ranked for each domain, with 1 indicating the most deprived and 326 the least deprived. Wyre Forest Stourport-on-Severn overall experiences deprivation a little above average in all domains:10 Riverside - East Income The LSOAs falling within 123 the most deprived 10% of LSOAs in England are: Living Employment Environment Kidderminster 101 Larkhill 144 Comberton - North Birchen Coppice Barriers to Housing Education, Rifle Range - West and Services Training and Skills Stourport-on-Severn 102 101 The Walshes Crime Health Deprivation 123 and Disability 151 Wyre Forest Profile | 05 Employment Wyre Forest has low levels of unemployment, high levels of self-employment, and a high proportion of part time jobs compared to the regional and national average. Wyre Forest has around The three biggest industries by employee job numbers in Wyre Forest account 58,700 for just under half of all jobs: 16-64 year olds. Human Health 83% and Social Work Activities of 16-64 year olds are ‘economically active’ 12.5%GB 13.3% (either in employment or available to start work) compared to 77% in West Midlands Manufacturing Wholesale and and 79% across GB11 Retail Trade 3.1% are unemployed 10.9%GB 8.2% 14 compared to 4.7% in West Midlands 21.9%GB 15.2% and 4.2% across GB 15.2% are self-employed compared to 9.4% in West Midlands and 10.6% across GB 17% of 16-64 year olds are ‘economically inactive’ (not in employment and not available to start work). Of these: A higher than average proportion of 15.8% want a job jobs in Wyre Forest are part time compared to 17.3% in West Midlands and 20.8% across GB 59% 41% 15 35.8% are long-term sick are in full time jobs in part time jobs compared to 22.1% in West Midlands GB average: 68% full time, 32% part time and 22.7% across GB Residents of Wyre Forest have levels of qualifications in line with the regional average, but below the national average12 33% NVQ4 and above West Midlands 33%, GB 39% Gross weekly pay for full time workers is significantly below the national average 72% NVQ2 and above West Midlands 70%, GB 75% £483 compared to £537 in West Midlands, £571 across GB13 06 | Sports Partnership Herefordshire and Worcestershire Quality of Life Wyre Forest has a higher level of anti-social behaviour and crime than the West Mercia average. There is a relatively high level of dissatisfaction with Wyre Forest as a place to live, although levels of life satisfaction and happiness are in line with the national average. 65% of Wyre Forest residents Are satisfied with their local area as a place to live Worcestershire average 79%17 120 crimes and anti-social behaviour incidents 19% per 1,000 residents were reported in 201816, Are dissatisfied with their local area as a place to live compared to Worcestershire average 13% 105 crimes and anti-social behaviour incidents 85% per 1,000 residents across West Mercia. have high or very high life satisfaction compared to 85% in Worcestershire Of these: and 82% across UK 34% were Anti-Social Behaviour 76% have high or very high happiness compared to 77% in Worcestershire 23% and 75% across UK 18 were violent crime Wyre Forest Profile | 07 Physical Activity Levels of physical activity in Wyre Forest are slightly below the national average for adults, and a bit higher than the national average for children and young people. There are an estimated 25,200 people undertaking significantly less than the recommended level of physical activity, at an estimated cost of £9.2 million. Levels of physical activity for adults aged 16+ Levels of physical activity for are in line with children aged 5-16 national averages: are a bit higher than the national average 59% Active 150+ minutes per week 20% Active every day at least 60 minutes every day England 17% England 63% 28% Active across the week 15% Fairly active an average of at least 60 minutes a day, but not every day England 26% 30-149 minutes per week England 12% 19% Fairly active an average of 30-59 minutes a day England 24% 26% Inactive less than 30 minutes per week 32% Less active England 25%19 less than an average of 30 minutes a day England 33%20 This means that there are around This means that there are around 21,700 physically inactive 3,500 Less active adults in Wyre Forest children and young people in Wyre Forest . Physical inactivity Volunteers in Wyre Forest has been estimated to result in 10% of adults aged 16+ volunteered additional yearly health and social care costs of at least twice in the last year to support sport and physical activity, down from 23% in 2016-2017. £1.1 million £8.1 million This is below the England average of 14%.21 for Wyre Forest for other public CCG22 services23,24,25 08 | Sports Partnership Herefordshire and Worcestershire Sports Facilities Wyre Forest has a large number of sports facilities, but membership of a sports club or commercial provider is required in order to access the majority of these. 230 sports facilities in Wyre Forest at 60 sites26 Access Type Ownership Type 64% 38% Sports Club/Community Education Association 17% 13% Local Authority Private Use 18% 14% Sports Club Registered Member Use 15% Commercial 6% Pay and Play 9% Community Organisation 3% Free 3% Public Access Other 129 17 1 Driving Range Grass Pitches Health and Fitness Studios 5 Squash Courts 7 Artificial Grass Pitches 9 Sports Halls 1 Athletics Track 31 Tennis Courts 11 Swimming Pools 1 Ski Slope 11 Activity Halls 6 Golf Courses 1 Cycling Track Wyre Forest Profile | 09 Health Key health indicators across Wyre Forest are in line with the national average.