Broadcasting the BUSINESS WEEKLY of TELEVISION and RADIO

AUGUST 1, 1966 50 CENTS 35TH YEAS ì Broadcasting THE BUSINESS WEEKLY OF TELEVISION AND RADIO

Ford Foundation launches network satellite plan. p23 C &W radio: why it attracts such loyal audiences. p53 ABC -ITT move fast to answer FCC's merger questions. p34 Air editorials may replace newspaper's in influence. p74

COMPLETE INDEX PAGE 7

The sound isWOR-FM 987

Stereo rocks New York...if you're not re not in. 00tn ANNIVERSARY

I00 stations have already acquired Volume 7 and are now very satisfied clients for several good reasons not the least of which is that 21 of these 50 "Films of the 50's and 60's" are in color. oIUm'. The facts in black and white:

Some more of Volume 7's PRIME TIME STARS in addition to those displayed here include: Marilyn Monroe in "Love Nest," Brigitte Bardot in "Concert of Intrigue," Richard Widmark in "My Pal Gus," Simone Signoret in "Time Running Out," Patricia Neal in "Something for the Birds," Dorothy McGuire in "Mother Didn't Tell Me," Claudia Cardinale in "Girl With a Suitcase" and (in color): Richard Boone and Gene Tierney in "Way of A Gaucho." Romy Schneider and Main Delon in "Christine" and Curt Jurgens and Maria Schell in "Duel In The Forest."

VOLUME 7 LOOKS GREAT... AND OBVIOUSLY, IS AN OUTSTANDING FEATURE FILM INVESTMENT.

If you're not part of our 100th Anniversary celebration. you should be taking a look at Volume 7 right now.

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4 BROADCASTING, August 1, 1966 Smith to head bureau ? CLOSED CIRCUIT* Newest name under consideration as chief of FCC's Broadcast Bureau is George S. Smith, legal assistant to present. Commission officials say mere (broadcasting) under Byron Price dur- Commissioner Robert E. Lee. Mr. presence of item on agenda doesn't ing World War II, began his career Smith, who had 30 years in private mean commission will be in position in broadcasting as amateur in 1918, as communications practice before he to take action-to grant or designate engineer attended Hoover radio con- joined FCC in 1962, reportedly has applications for hearing. "It's mainly ferences in 1923 and in 1931 built backing of all commissioners except for discussion," said one commission- WKZO Kalamazoo, Mich., his first sta- Kenneth Cox. He was head of license er. However, action is possibility, par- tion which he still owns. division of old Radio Commission ticularly if Justice Department's views from 1928 to 1932, worked alongside on proposal are received by then. Growth minded current FCC Chairman Rosel H. Hyde Failure of Justice thus far to ex- when latter served on Radio Commis- press its views is something of nagging Hooper -Holmes Bureau Inc., 67- sion's legal staff early in career that problem at commission. FCC has been year-old commercial reporting serv- led to commissionership in 1946 and keeping that department closely ad- ice, which through its market research chairmanship now. vised of developments, and could act division has been intermittently active Among others nominated for Broad- on own, without ever getting word in broadcast audience measurement cast Bureau post are Sol Schild- from Justice. But commissioners are since late 1930's, wants to expand in hause, FCC examiner; James O. said to be reluctant to do so. this field. Division, headed by John Juntilla, deputy chief of bureau; John Higgins with headquarters at Morris- Cushman, administrative assistant to Delayed incubation town, N. J., recently completed spe- chairman, and Robert J. Rawson, cial -order radio study in home state, chief, renewal and transfer division has another tentatively set in Connecti- Despite general industry slow -down of bureau. Final decision, it's expect- cut-and is bidding for next assign- in development of new properties for ed, will be made at next full FCC ment in NBC Radio's pioneering Cu- 1967 -68 season, CBS -TV has 25 proj- meeting, Aug. 17. James Sheridan, in- mulative Radio Audience Measure- ects on drawing boards that are con- cumbent Broadcast Bureau chief, it's ment (CRAM) project. Hooper - sidered promising. How many will understood, will be named to new Holmes has nationwide fulltime field come to fruition, how many will fall post within commission where his staff of some 2,000 persons and in out and how many more will come in expertise as professional economist radio research uses personally placed, it's difficult to say at this point, but will be utilized. Mr. Smith was form- personally picked up diary technique network is confident that it will be erly partner in law firm of Segal, like one of two top -rated systems able to come up with at least 25 pilots. Smith and Hennessey. in All Radio Methodology Study Program development has been much (ARMS). more difficult this year because many Free ride producers took serious financial loss last year. As result, network has be- Advance in FM ABC -TV's upcoming late-night come much more deeply involved in show, to feature Joey Bishop as host seeking out creators and working co- Nationwide FM listening survey (see page 71), is being offered to operatively to pull shows out of them. commissioned by CBS Radio has affiliates on no- money -compensation CBS -TV is just as far along in new come up with some figures that basis, with "payment" to be in form of programing development now as it startled its sponsors but pleased them, commercial positions for local sale - was at same time last year. too, since they're getting ready to similar to arrangement contemplated syndicate specialized music program- ABC -TV and NBC -TV both note by new Overmyer Network on late - ing to FM stations. Though study night show it plans to offer from Las sluggishness in devolpment of 1967 -68 included small markets where FM lis- Vegas when it starts operations in fall projects. Former hopes it has broken tening is supposedly light, it found of 1967. ABC plans no charge of co- lagging pattern by recently signing de- 41.1% of adults do "some" FM lis- op fees to affiliates carrying Bishop velopment deal with 20th Century tening and 40.2% of these are listen- show. On only current late -night net- Fox to do three hour series for season ing more now than year ago. In 18 -24 work offering, NBC's Tonight Show after next. Latter's program vice pres- age group, approximate target audi- with Johnny Carson, affiliates get both ident, Grant Tinker, now in Holly- ence of CBS Radio's FM service, FM spots for their own sale and dollar wood, made trip from New York listening was said to be up in 50.4% compensation on network sales in one partly to quicken NBC -TV's new -proof cases. Survey was done by R. H. hour, pay co -op fees on their sales, graming pace. Bruskin Associates as part of its Jan- get other 30 minutes (in some cases uary AIM study. 45) on straight co -op basis. Early choice Although CBS officials decline for competitive and sales reasons to iden- Next look at ABC -ITT Insiders predict 1967 recipient of tify FM subscribers, it's understood Distinguished Service Award of Na- that in addition to seven CBS -owned FCC's next discussion of proposed tional Association of Broadcasters will FM stations they include WJR -FM De- merger of International Telephone and be John E. Fetzer, president of Fetzer troit; WERE -FM Cleveland; WOW -FM Telegraph Corp. and ABC is sched- stations, owner of Detroit Tigers and Omaha; KXLS(FM) Oklahoma City; uled for Aug. 17 meeting. That's one for over three decades leader in wcoD(FM) Richmond, Va.; WNCT -FM session during month at which all broadcasting. Mr. Fetzer, who served Greenville, N. C., and WSOY -FM De- commissioners are scheduled to be as assistant director of censorship catur, Ill.

BROADCASTING, August 1, 1966. Vol. 71, No. 5. Published every Monday. 53rd issue (Yearbook Number) published in January, by Snows- CASTING PUBLICATIONS INC., 1735 DeSales Street, N. W., Washington, D. C. 20036. Second -class postage paid at Washington, D. C., and additional offices. Going places WCKY, the Cincinnati sound of sports, joins America's most influential broadcast group. Mrs. Jeanette Heinze, Vice President and General Manager of the L. B. Wilson, Inc., station, announces the appointment of I Blair Radio as exclusive national representative effective August 1, 1966 WEEK IN BRIEF

Ford Foundation wants to put up its own satellite sys- Rapid growth in number of radio stations programing tem. Would charge networks difference between its cost country and western music is reflected in BROADCASTING of operation and what AT &T now charges. Difference survey of stations. They have a top -40 Nashville sound; would go to ETV as continuing subsidy. See deliver big audiences; please sponsors. See ...

SATELLITE AS ETV ANGEL? ... 23 NEW APPEAL OF COUNTRY MUSIC ... 53

ITT and ABC waste few hours in responding to FCC's Increasing number of radio and television stations that query for more information on proposed merger of com- editorialize is making inroads on newspapers. Participants panies. Say ABC would be autonomous unit of ITT. Hyde at Broadcast Editorial Conference say as on -air editorials keeps alive possibility of hearing. See ... get shorter, they'll be stronger. See ... FAST, FAST, FAST REPLY ... 34 EDITORIAL INFLUENCE ... 70

J. Walter Thompson, Knox Reeves, Campbell -Ewald get Magnuson offers new bill on tar -and -nicotine breakdown part of $15 million Alberto -Culver billing being shifted out on packages and in advertising. It could lead to trouble of BBDO's Chicago office after five years. Move is effective within cigarette ad code. Meyner demands scientific proof of breakdown. See .. Sept. 1. See .. . BBDO, ALBERTO- CULVER SPLIT ... 26 ANOTHER HOBBLE ... 29

Hyde pushing for task force to handle CATV matters at Wasilewski goes before House Small Business Subcom- FCC. Group would bypass Broadcast Bureau and report mittee in support of longer licenses and in opposition to directly to commissioners. Paglin charged with staffing land mobile forces gaining portion of broadcast spectrum. new unit. See .. . Urges committee to study paperwork problem. See .. . TASK FORCE FOR CATV ... 46 5 -YEAR LICENSES URGED ... 40

Aug. 17 may be key date in learning which way FCC will New, lightweight TV cameras will aid man -to -moon and go on overcommercialization cases. Newest member, pre -moon flights. Westinghouse, RCA and Teledyne pre- Nicholas Johnson, says he'll be prepared to vote on that sent minicameras to NASA. Westinghouse for moon date and break continuing 3 -3 deadlock. See .. . details; RCA for astronauts in flight. See ... FCC MELLOWS ... 28 CAMERAS GET SMALLER ... 80

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 23 1kroatIcaging BROADCAST ADVERTISING 26 THE MEDIA 34 Published every Monday, 53d Issue BUSINESS BRIEFLY 26 MONDAY MEMO 18 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 42 OPEN MIKE 14 INc. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 70 offices. DATEBOOK 12 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $8.50. EDITORIAL PAGE 104 WEEK'S PROFILE 103 Annual subscription including Year- book number $13.50. Add $2.00 per EQUIPMENT & ENGINEERING 80 year for Canada and $4.00 for all other countries. Subscriber's occu. FANFARE 84 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 86 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FILM SALES 75 changes: Send to BROADCASTING Cir- culation Dept., 1735 Desales Street. FINANCIAL REPORTS 69 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 90 new addresses plus address label from front cover of magazine. INTERNATIONAL 85

BROADCASTING, August 1, 1966 7 BuyWBAL and you've bought Baltimore ! Your selling job's as good as done with WBAL. That's why in a 16 station market local advertisers invest better than 1 out of every 4 radio dollars on WBAL,* Maryland's only 50,000 watt station.

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.Based on latest FCC Reports Late news breaks on this page and on page 10 Complete coverage of week begins on page 23 AT DEADLINE

'66 through November elections. AT &T hikes charges for TV and radio lines He leaves his current shows (anchor man on Mon.-Fri. morning and midday TO ANNUAL COST BROADCASTERS: $18.4 MILLION MORE newscasts on CBS -TV and 9 a.m. news AT &T proposed new rates for its off about 1955. show he handles on CBS Radio) until radio and TV services Friday (July As radio networks have shifted their after 1966 off -year ballotting. 29) that could result in video users programing emphasis to news feeds, he Mr. Wallace will continue with his paying $13.1 million more in 1967 went on, they have had "tendency" to "personal closeups" in CBS Radio's than they did in 1965 and audio users reduce their transmission costs by or- Dimension series. He'll also handle paying $5.3 million more. dering lower quality channels. governor's desk on election night (there Proposals came in filing with FCC Following are present and proposed will be 35 gubernatorial contests) and as part of commission's investigation rates for various video and audio serv- special Campaign '66 broadcasts. of AT &T rates. Bell System officials ices, as presented in AT&T filing. had indicated earlier in hearing that Monthly video service. increased rates might be required to Station connection -eight hours per FCC approves Storer improve revenue -cost relationship in day from $500 to $700, each additional program transmission services. consecutive hour from $35 to $125: buy of Boston `U' According to AT&T, video users paid additional for color from $450 to $500. it $44.1 million in 1965 and AT&T's Local channel -per channel first FCC has approved Storer Broadcast- cost was $60.4 million. Projections of month from $175 to $1,200, each addi- ing -TV (ch. estimated 1967 figures-assuming rate tional month from $175 to $700; per Co. purchase of wins 38) Boston. But 3 -to-2 vote was closest by raises go into effect -show AT&T tak- Va mile for first eight miles is now excep- ing in $57.2 million against expendi- $20 and would be eliminated. which commission has granted tures of $56.5 million. Occasional video service. tions to interim policy designed to slow Audio revenues were $22.2 million in Interexchange channel per mile per down expansion of multiple owners in- 1965, AT &T says, and costs ran $26.4 hour from $1 to $1.60. to top markets. million. Projecting 1967 figures (new Station connection -per month from Vote in fact would have been dead- rates) carrier anticipates $27.5 million $200 to $250, plus per hour from $10 locked but for decision of Commission- income and $26.4 million outlay. to $15; additional for color per month er Lee Loevinger not to participate. AT&T laid video "gap" between rev- remains at $250 and per hour charge He opposed sale, but not to extent of enue and costs to occasional rather remains at $10. wanting to see tie vote. New Commis- than monthly contract services. Local channels -per month $175 sioner Nicholas Johnson, other non- In comments accompanying proposed plus mileage charge per day would be participant, has yet to vote on any rates, Gordon Thayer, AT &T vice pres- eliminated. New rates would be first commission action. ident, said need for Bell System to have day $400; each additional consecutive Majority was composed of Chairman "extensive facilities readily available" day $100. Rosei H. Hyde and Commissioners for radio -TV coverage of "special Monthly audio service. Robert E. Lee and James J. Wadsworth. events of national importance or wide- Station connections -type 6005 chan- Commissioners Kenneth A. Cox and spread public interest" was major factor nels, eight hours per day from $55 to Robert T. Bartley dissented, with Com- in "unfavorable" cost -revenue relation- $85, additional hours per day would be missioner Cox branding action "glar- ship in occasional use area. $3; type 6003 channels, first hour from ing" violation of commission policy. Since such events are infrequent, he $15 to $25, additional hours per day Under policy, commission designates added, AT &T has had to make "major from $1.50 to $2, for 24 hours from for hearing application that would re- investment" in facilities that are not $20 to $30. sult in broadcaster acquiring more than more than regularly used in monthly services. Local channels would go from mile- three television stations (no two of them VHF's) in top 50 markets. Mr. Thayer said increases in video age charges to flat rates of $10 for non - rates "must take into consideration com- equalized, $18 for 100 -5,000 cycles, $24 Policy, in effect pending completion petitive market factors as well as the for 50 -8,000 cycles, $30 for 50- 15,000 of rulemaking, provides for exceptions prospect of changes" that may result cycles. where compelling showing is made that Excep- from development of domestic satellite Occasional audio service. sale would be in public interest. were granted system. Preliminary study of satellites Interexchange channels per mile per tions previously to permit sale of what is now xwcrt(rv) Denver for domestic use, he added, "indicates hour-type 6004B from 15 cents to 25 to Continental Broadcasting Co. and of that there may be possibilities for cost cents; type 6001 and 6002 A &D from wuHF(TV) Milwaukee to catty Televi- reductions when IO cents to 15 cents. a combination of satel- sion Systems Inc. lites and landlines is used for longer Station connections -type 6004 chan- Storer, which is buying Archdiocese's hauls" (see page 23). nels per month from $20 to $30, per 85.7% interest in wtxs-Tv for $2,276,- Although there has been growth in additional hour of use from $1.75 to 513, now has FCC-allowed maximum number of TV stations, he went on, "a $2.50; type 6001 and 6002 channels of seven television stations. All are in great stations use - minimum charge from $10 to $15, per many" (177) "non top 26 markets. Boston is fifth largest. Bell facilities" for network programing. hour of use from 62' cents to $1. AT &T's audio services, including audio associated with video, is made Wallace to roving assignment Comsat sets new launches up almost entirely of services to networks and "numerous" unaffiliated ra- CBS News correspondent Mike Wal- Communications Satellite Corp. an- dio and TV stations, he said. Growth lace has been reassigned as roving cor- nounced Friday (July 29) that National of audio associated with video leveled respondent for CBS News's Campaign Aeronautics and Space Administration

more AT DEADLINE page 10

BROADCASTING, August 1, 1966 9 leans and WALA -TV Mobile, Ala:) also WEEK'S HEADLINERS addressed editorialists Friday. Mr. George said public is increasing- Joseph P. later that year. In September 1964 he ly responsive to broadcast editorials, as Dougherty named was named general manager of WPRO- measured by viewer and legislative re- executive VP -tel- AM-FM in addition to WPRO -TV. Before action to wCBs -Tv editorials. evision of Capital joining Capital Cities, Mr. Dougherty Mr. Read maintained that strong edi- Cities Broadcast- had been with WJZ -TV Baltimore, KYW- torial policy is good business, in addi- ing Corp. with TV Cleveland (now WKYC -TV), and tion to public service. Sponsors, he responsibility for werz(Tv) Philadelphia (now xvw -rv). said, want to be identified with station Capital Cities' five that is powerful community voice. TV stations: Lew R. Wasserman, president, MCA WTEN(TV) Albany, Inc., unanimously elected chairman of Record highs for Storer N. Y.; WTVD(TV) Association of Motion Picture and Tele- Mr. Dougherty Durham, N. C.; vision producers. He replaces Y. Frank Record operating earnings for first WPRO -TV Provi- Freeman, who is retiring. Organization half of 1966 has been announced by dence, R. I.; WKBW-TV Buffalo, N. Y.: is nonprofit corporation which, among Storer Broadcasting Co., which operates and WSAZ -Tv Huntington, W. Va. Mr. other activities, acts as collective bar- 12 radio and TV stations (now 13, see Dougherty joined Capital Cities in May gaining agent for its members. Mem- page 9) and is major owner of North- 1959 as general manager of WPRO -TV bers include most of important Holly- east Airlines. and became VP of the parent firm wood TV production houses. Operating profits were up 20.5% and gross revenues rose 10.4% corn - pared to last year's first half. For other personnel changes of the week see FATES & FORTUNES Figures reflect operations of both Northeast Airlines and Storer Leasing Corp. (subsidiary which leases planes would launch two new commercial access to its facilities." to Northeast). communications satellites this fall. Com- But, it concluded, no such question For six months ended June 30: sat will pay NASA estimated $3.57 is raised in WHAM case and, accordingly, million per launch. New satellites will no further action is warranted. Com- 1966 1965 Earnings per share. $1.16 50.98 have 21/2 times power of Early Bird, mission also held that station had met Gross operating first commercial communications satel- obligations under fairness doctrine in revenue 24,943,172 22,588,993 Net operating earnings 4,819,116 3,998,885 lite launched in April 1965 and now in connection with Alinsky matter. Non -recurring gain - 1.524,885 orbit over Atlantic. One satellite will be Vote was 4 to 1. One dissenter was Net earnings 4.819,116 5,523,770 Adjusted to reflect 2 -for -1 stock split in positioned over Atlantic, other over Commissioner Kenneth A. Cox, who December 1965. Pacific. said that commission majority appears to be sanctioning form of "improper Franco -Soviet agreement coercion" -namely, that licensee may WHAM cleared in row grant or withhold free time on basis France and USSR officially have of whether group agrees with his view- agreed to use SECAM III color TV point "on some outside, extraneous system. with church council matter." Announcement was made by Alain Peyrefitte, French minister of science, Broadcaster who stops making time Friendly calls for and followed lack of success in gain- available to organization which under- ing agreement on single color TV takes project of which he disapproves editorial leadership standards for Europe at recently con- is not misusing his facilities. FCC took cluded Oslo conference of International this position last week in connection Local broadcasters must "get smart" Radio Consultative Committee (see with complaint filed against WHAM and tackle editorials on great issues or page 85). Rochester, N. Y., by Rochester Area face business and international disaster SECAM HI is variant of French - Council of Churches. tomorrow, Fred Friendly, former presi- sponsored SECAM color TV system WHAM dropped religious program it dent of CBS News and now professor which uses sequential scanning with carried for council on sustaining basis at Columbia Graduate School of Jour- memory. France and Russia already when council in 1965 signed $100,000 nalism and TV consultant to Ford had agreed to use SECAM version for contract with Saul Alinsky, controversi- Foundation, said Friday (July 29). color TV in respective countries. al director of Industrial Area Founda- Mr. Friendly told fourth annual Na- tion of Chicago, for Negro community tional Broadcast Editorial Conference Pilot is talent? organization project. (see page 70) that broadcasters must Station, which had editorialized gain expertise to provide editorial com- National Labor Relations Board has against contract, said it didn't want to ments on national and foreign affairs dismissed complaint by Westinghouse contribute to support of Mr. Alinsky. that networks do not provide. Broadcasting Co. (wiNs New York) It said it would either charge council He agreed with questioner that affili- against New York local of American $275 per broadcast or offer time to ates should expect network news brief- Federation of Television and Radio non-council churches. ings by closed circuit TV when satel- Artists. WBC claimed union violated Council said this constituted effort to lite system is completed. Networks National Labor Relations Act by in- influence its decision on contract. should also leave few minutes for local sisting on union scale for pilot hired by In letter to council, made public editorials at the end of network docu- helicopter firm to supply traffic reports Friday (July 29), commission said ques- mentaries. he said. to WINS. tion of licensee responsibility might be Clark B. George, vice president and NLRB said that since WINS did not raised if station sought to compel ac- general manager of wcBS -TV New York, require that pilot be paid union wages, ceptance of its views "on a public ques- and A. Louis Read, Royal Street Corp. station was never forced to accept un- tion as a condition to others obtaining Stations (WDSU- AM -FM -TV New Or- fair labor practice.

10 BROADCASTING, August 1, 1966 -Starring Sammy Jackson, Harry Hickox, Kevin O'Neal, Laurie Sibbald and Andy Clyde. 34 half- hours. Available for fall start.

...the one - season off - network program backed by an on- network 20 rating!

Jog your memory. Try to think of the last time you heard of a complete off - network television series that offered these three advantages ... 1. Well -known property with a tremendous built -in audience. 2. Right number of half -hour episodes for once -a -week scheduling over one season. 3. Average 20 rating* during the October -April season on the network. Haven't heard of one in a long time? Maybe never? Perhaps you're interested in knowing that NO TIME FOR SERGEANTS does have these three advantages. And that makes it kind of unique. Doesn't it?

'Nielsen Television Index: Oct '64 to Apr '65

WARNER BROS. TELEVISION DIVISION 666 Fifth Avenue, New York 19, N. Y. Circle 6 -1000

BROADCASTING, August 1, 1966 11 DATEBOOK

A calendar of important meetings and events in the field of communications. NAB FALL REGIONAL CONFERENCES uIndicates first or revised listing. Oct. 13- 14- Statler- Hilton hotel, Dallas AUGUST Oct. 17 -18 -Mark Hopkins hotel, San Aug. 1- Deadline for comments to FCC on Francisco. question of whether private entities should, Oct. 20 -21- Hilton hotel, Denver. or legally can, be authorized to operate their own private communications satellite Oct. 24- 25- Radisson hotel, Minne- systems. Comments were invited as a re- apolis. sult of ABC's request for permission to put Nov. 10 -11- Chase -Park Plaza hotel, its own satellite in sky. St. Louis. Aug. 3- Auction sale of WTRA Latrobe, Nov. 14 -15 - Waldorf- Astoria hotel, Pa., by receiver. New Federal Building, New York. Pittsburgh. Nov. 17 -18-Queen Charlotte hotel, Charlotte, N. C. Aug. 5 -6 - Meeting on bar news media relations sponsored by the National Institute Nov. 21- 22- Robert Meyer hotel, Jack- on Bar Public Relations. Hotel Queen sonville, Fla. Elizabeth, Montreal. Aug. 11 -14-11th annual convention of the National Association of Radio Announcers. Theme of the convention is: "The New Northwest Community Television Associa- Image Means Preparedness." Waldorf -As- tion. Portland Hilton hotel, Portland, Ore. toria hotel, New York. Sept. 12 -13- Management conference spon- I OA twit te Aue. 12 - Fifth annual Georgia Association sored by the Radio Advertising Bureau. of Broadcasters TV Day. Marriott hotel, At- Hilton Inn, Atlanta. lanta. Sept. 14 -17- Annual fall meeting and elec- Aug. 16- Annual meeting of stockholders tion of officers of Michigan Association of get yea u1try of National Telefilm Associates to elect four Broadcasters. Hidden Valley, Gaylord. directors and to transact other business. Sept. 15-New deadline for reply comments Beverly Wilshire hotel, Beverly Hills, Calif. on FCC's proposed rulemaking which would Aug. 16- Annual meeting of stockholders authorize TV translator operators to use baabtatt of Desilu Productions Inc. to elect directors microwave relays to bring in TV signals. and to transact other business. 780 North Sept. 16- 17- Annual meeting and election Gower St., Hollywood. of officers of Maine Association of Broad- she said. I should have known what you Aug. 18 - Second annual Communications casters. Speakers include Douglas Anello, were after. Yes indeed, replied the Clinic sponsored by the U.S. Housing and general counsel, National Association of A Urban Development Dept. Speakers include Broadcasters. Sebasco Lodge, Sebasco Es- very demanding sales manager who was Gordon B. McLendon, president of McLen- tates. don Corp., and Fritz Kuler, KRLD -TV Sept. 16-18 Southwestern area conference after the state of Wisconsin, only to Dallas -Fort Worth. Sheraton -Dallas hotel, - Dallas. of the American Women in Radio and Tele- find that much of his Madison, Wis- vision. Skirvin hotel, Oklahoma City. Aug. 19- 21- Annual summer meeting of consin, tv buy was being aired Sept. 18- 20- Annual meeting and election to dupli- West Virginia Broadcasters Association. of officers of Nebraska Broadcasters Asso- Greenbrier, White Sulphur cated homes in the state of Illinois Springs. ciation. Speakers include William Carlisle, Aug. 23-Annual meeting of stockholders of vice president for station services, National instead. 0,4-- It was a mere slip, said Rollins Inc. Bank of Delaware building, Association of Broadcasters. Holiday Inn, Wilmington, Del. Norfolk. the mere slip of a time buyer. From Aug. 23 -26 - Annual Western Electronic Sept. 19 - Annual stockholders meeting. now on your Madison, Wis. tv allocation Show and Convention including a technical Jerrold Corp. Fidelity -Philadelphia Trust exposition at the Sports Arena and Holly- Building, Philadelphia. wood Park. Biltmore shall be wisely placed on WKOW -tv, the hotel, Los Angeles. Sept. 19 -21 - General membership confer- Aug. 25 ence for 1966 of Institute of Broadcasting station that feeds your tv advertising to -26 - Annual fall meeting of Arkan- sas Broadcasters Association. Speakers in- Financial Management. Brown Palace hotel, 200,000 homes right smack within the clude Sherril Taylor, vice president for Denver. radio, National Association of Broadcasters. Coachman's Sept. 20 -New deadline for reply comments Madison / Midwisconsin market. A Inn, Little Rock. on FCC's proposed rulemaking aimed at in- Aug. 30 - Special stockholders meeting, corporating into the commission rules a Great WKOW, beamed the sales man- Rust Craft Greeting Cards Inc., and Boise modified version of the rules of discovery Cascade Corp., to vote now employed in all federal courts. The ager. 'stD Yes, Great WKOW -tv, she on merger. Rust Craft meeting is in Dedham, Mass.; Boise rules are designed to shorten hearings and Cascade in Boise, Idaho. prevent opposing sides from springing sur- replied. -)- Good girl, said the sales prises. manager. SEPTEMBER Sept. 20- 21- Thirteenth annual convention Sept. 1 - New deadline for comments on of the CBS Radio Affiliates Association. New FCC's proposed rulemaking which would York Hilton hotel, New York. authorize TV translator operators to use microwave Sept. 23 -25 - Southern area conference of relays to bring in TV signals. the American Women in Radio and Televi- MADISON'S Sept. 1 - Deadline for comments on pro- sion. Robert E. Lee hotel, Winston -Salem, posed FCC rulemaking to provide for a N. C. nationwide system of over -the -air pay television Sept. 26 -27- Management conference spon- and for comments on FCC notice of sored by the Radio Advertising Bureau. ITV inquiry into the possibility of pay TV by wire. Hyatt House, near San Francisco. Sept. 28 -Oct. 1 -1966 international confer- Sept. 6 -New deadline for comments on WKOWty (interconnected) WAOW-tv FCC's ence of the Radio- Television News Directors proposed rulemaking aimed at in- Association. LaSalle hotel, Chicago. corporating into the commission rules a NTED NATIONALLY SY ADAM YOUNG modified version of the rules of discovery Sept. 29- 30-Annual fall meeting of Min- IN MINNEAPOLIS SY WAYNE IVANS now employed in all federal courts. The nesota Broadcasters Association. Holiday rules are designed to shorten hearings and Inn, Duluth. prevent opposing sides from springing sur- prises. Sept. 29- 30- Management conference spon- Tony Moe, Vice -Pres. & Gen. Mgr. sored by the Radio Advertising Bureau. Ben Hovel, Gen. Sales Mgr. ]Sept. 8 -11- Annual fall meeting of Louisiana Warwick hotel, Houston. Larry Bentson, Pres. Association of Broadcasters. Downtowner loe Floyd, Senior Vice -Pres. hotel, New Orleans. *Sept. 30-A "Salute to David Sarnoff" dinner honoring the RCA chairman and Sept. 11 -14-Fall election meeting, Pacific commemorating the 60th anniversary of his

12 BROADCASTING, August 1, 1966 7.

NEW YORK CHICAGO

ks-%{=-`

Bill Losee John Barry Jerry Glynn John Dragomier Frank Tessin Jack Sweeney President Manager Vice President Manager Manager Manager New York New York Chicago Detroit San Francisco Los Angeles 212/682 -8500 212/682 -8500 312/321 -9850 313/963 -2177 415/421 -6936 213/467 -1193

Representing these Golden West Broadcasters stations: KMPC Los Angeles KSFO San Francisco KEX Portland KVI Seattle- Tacoma

Also representing, as of January 1, 1967, the following stations of the Storer Broadcasting Company: WIBG Philadelphia WJW Cleveland WHN New York WSPD Toledo WJBK Detroit WGBS Miami We get start in communications, sponsored by the Atlantic Sales Inc.; Joseph E. Bradley, Electronic Industries Association, the In- Thomas J. Lipton Inc.; George S. Fabian stitute of Electrical and Electronics Engi- of Johnson & Johnson; Robert Garsen, Tele- neers and the National Association of Broad- vision magazine; Victor Hawkins, Campbell - channel lb casters. Waldorf-Astoria hotel, New York. Ewald; Babette Jackson, Dancer- Fitzgerald- Sample; Morten M. Lenrow, "The Saturday Sept. 30 -Oct. 2 - Northeastern area conference of the American Women in Radio Evening Post"; Benjamin Lipstein of Sulli- and Television. Pine Tree Point Club, Alex- van, Stauffer, Colwell & Bayles; Howard andria Bay, N. Y. Mandel, National Association of Broadcast- you ers; Mary L. McKenna, Metromedia Inc.; OCTOBER Bruce Neal, Ford Motor; Richard H. Ostheimer, Time Inc.; Edward M. Stern. Oct. 1 - Deadline for reply comments on Foote, Cone & Belding, all under panel proposed FCC rulemaking to provide for a chairmanship of Leo Bogart, Bureau of g nationwide system of over -the -air pay tele- Advertising of the American Newspaper can't t vision and for reply comments on FCC Publishers Association, Waldorf- Astoria ho- notice of inquiry into the possibility of pay tel, New York. TV by wire. 6 -7 Management conference spon- Oct. 1- Annual Paul White Memorial Ban- Oct. - of Radio- News Directors sored by the Radio Advertising Bureau. anywhe e quet Television Hilton Inn, Tarrytown, N. Y. Association. LaSalle hotel, Chicago. Oct. 6 Annual fall meeting and election 2 -7 Con- -8- Oct. -100th Semiannual Technical of officers of Alabama Broadcasters Associa- ference and Equipment Exhibit sponsored tion. Stafford motor hotel, Tuscaloosa. by the Society of Motion Picture and Tele- else. vision Engineers. Ambassador hotel, Los Oct. 7 -9 - East central area conference of Angeles. the American Women in Radio and Televi- sion. Ambassador hotel, Chicago. Oct. 3 - Deadline for comments on FCC's proposed rulemaking that would pro- Oct. 10 -11- Annual fall meeting and elec- hibit group owners from acquiring more tion of officers of New Jersey Broadcasters than three television stations, not more Association. Shelburne hotel, Atlantic City. than two of them VHF's in the top -50 television markets. Oct. 10 -11- Management conference sponsored by the Radio Advertising Bureau. Oct. 3-5- Annual fall convention and elec- Northland Inn, Detroit. tion of officers of Illinois Broadcasters As- sociation. Sheraton -Blackstone hotel, Chi- Oct. 11 -12- Annual fall meeting of Texas cago. Association of Broadcasters. Stotler Hilton, Dallas. Oct. 3- 5-1966 National Electronics Confer- ence. McCormick Place, Chicago. Oct. 13- 14- Annual fall meeting of Ohio Association of Broadcasters. Speakers in- Oct. 5- Twelfth annual conference of the clude George W. Bartlett, vice president Advertising Research Foundation. ARF pres- for engineering, National Association of ident Sherwood Dodge is principal speaker. Broadcasters: John Elliott, board chairman, Panels tentatively set: (morning) Julius Ogilvy & Mather. Christopher Inn, Colum- Barnathan, ABC; A. B. Blakenship, Carter bus. Products; Francis G. Boehm, RICO General Broadcasting; R. F. Creighton, Procter & Oct. 13- 14-Annual fall meeting and elec- Gamble; Cornelius DuBois of Foote, Cone & tion of officers of Indiana Broadcasters Asso- Belding; Remus Harris of MacManus, John dation. Indianapolis. & Adams; Helen Kaufmann, Clairol Inc.; Oct. 13- 14- Management conference spon- Herbert E. Krugman, Marplan; Malcolm A. sored by the Radio Advertising Bureau. McNiven, E. I. duPont de Nemours & Co.; Pheasant Run Lodge, Chicago. Frank Stanton, Benton & Bowles; Joseph A. Steger, The Prudential Insurance Co. of Oct. 14- 16- Mideastern area conference of America; Carroll J. Swan of "Mediascope "; the American Women in Radio and Televi- Arthur H. Wilkins, Papert, Koenig, Lois; sion. Pocono Manor Inn, Pocono Manor, Pa. James A. Yergin, Westinghouse Broadcasting Oct. 15 -16- Western area conference of the Co., all under panel chairmanship of Robert American Women in Radio and Television. C. Sorensen, D'Arcy Advertising. (after- Seattle. noon) Richard H. Baxter, Associated Mer- chandising Corp.; William S. Blair, Harper- indicates first or revised listing.

OPEN MIKE®

Our readers who write seeking for many years. It would be my hope that we get a EDITOR: If ever I needed any evidence more realistic contractual arrangement of the widespread readership of BROAD- for per piece use. It doesn't make any CASTING, it was especially demonstrated sense at all to send all the information by the many people who wrote and to SESAC prior to broadcast. This pre- called me on my July 18 Monday sumes that the little church in the dale Memo. It is always a pleasure to see or the high school football band will one's name in print, but when it is in have scheduled far in advance what BROADCASTING it's a double honor as will be played or sung. (Perhaps I your publication is so widely respected shouldn't mention high school sports in the industry. Martin Roberts, Shaw because they do plan far in advance.) In August: The low -down on local & Roberts. Beverly Hills, Calif. -Robert T. Mason, (WMRN Marion, programing, its dimensions, its impact, Ohio), chairman, All- Industry Radio its challenge. The tricks of buying net- Urges SESAC realism Music License Committee. work packages, by a man who has all of them up his sleeve. Why the global EDITOR: Thanks for the fine coverage market for U.S. programs is getting you gave the All- Industry Radio Music Protests 'FM bonus' myth harder to crack. Interested? Call or License Committee on the SESAC settle- write Television Magazine, 1735 De ment (BROADCASTING, July 11). EDITOR: f vigorously protest your refer- Sales Street, N.W., Washington, D. C. Of course, we are not satisfied, but ence to FM being a bonus to AM sta- 20036; (202) 636-1022. Or bureaus this is at least one positive step forward tion buys (CLOSED CIRCUIT, July 18). in New York, Chicago, Hollywood. and something the industry has been Pulse and Hooper have always included

14 BROADCASTING, August 1, 1966 If kids don't believe in the station,they won't believe your gum makes the biggest bubbles in town.

Kids are funny people. If you're a performer you had better be sincere with them, because if you're not they'll see right through you. Group W personalities know how to talk to kids and families. And they do. In 8 cities. They don't talk over their heads. They don't talk down to them. They simply talk their language. And they're quite good at it. So good that in Philadelphia a clown by the name of Lorenzo dresses like a hobo ... performs in pantomime ... doesn't say a word. And he doesn't have to. The kids of Philadelphia understand him. When Lorenzo indicates that one brand of bubble gum makes the biggest bubbles in Philadelphia, the kids know it's true. Because their friend Lorenzo doesn't lie. The jump from kids who believe in a clown performer to grownups who believe in a station, isn't a big one. Grownups believe in KYW-TV. It's the station they turn to when they want the news. When they want to be entertained. It's a station that has won their respect. And, naturally, when you respect a station, you also respect the products advertised on that station. Whether it's a $3,000 car or a 5a pack of bubble gum. GROUP ICYIN-TU 3 W WESTINGHOUSE BROADCASTING COMPANY REPRESENTED NATIONALLY BY TVAR ( the simulcast FM under its sister AM's BROADCASTING PUBLICATIONS, INC. PRPSIDENT SOL TAISBOFF call letters in their rating reports. In VICE PRESIDENT MAURY LONG its breakout of AM and FM in its ra- VICE PaESmarr EDwnN H. JAMES SECRETARY LAWRENCE B. TAISHOFF dio reports last fall and winter, ARB TREASURER B. T. TAISHOFF indicates that in a significant number COMPTROLLER IRVING C. MILLER AssT. TREASURER JOANNE T. COWAN of cases the major market AM will suffer in the numbers race if the present FM audience does not switch to AM on "separation day." TMBroádcásrinq Such references have helped keep Executive and publication headquarters: alive the myth that a simulcast FM is a BROADCASTING -TELECASTING Bldg., 1735 DeSales AM buy. This misconcep- Street, N.W., Washington, D. C. 20036. Tele- bonus to the phone: 202 Metropolitan 8 -1022. RESPONSE tion by national advertisers and their EDITOR AND PUBLISHER agencies has had an effect on the growth Sol Taishoff is what counts! of national advertising on independent Editorial FM stations -the thought being, "Why VICE PRESIDENT AND EXECUTIVE EDITOR Our programming - aimed at buy FM when I can get it free as a Edwin H. James ? " R. Taylor, general EDrromAr. DIRECTOR (New York) adults with the money to buy, bonus -Marlin Rufus Crater WHCN plus strong merchandising sup- manager, wBCN(FM) Boston and MANAGING EDITOR (FM) Hartford. Art King port produces results. This is SENIOR EDITORS: Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher why many of the nation's leading (Chicago), Leonard Zeidenberg, David Ber - lyn (New York), Rocco Famighetti (New advertisers consistently choose Others think small too York), George W. Darlington, Morris Gel- we tell you more? man (Hollywood), John Gardiner (New WDBJ. May York). Sherrn Brodey; STAFF WRITERS: EDITOR: I don't mean to detract from John Cheeseman, Joseph A. Esser, David Fouquet, Thomas Trewin; EDIToram, AssIST- Call or write P. G. W., Inc., 277 Park Ave., the excellence of WMCA New York's ANTs: Harold Deneault, Parlin Hargrave, N. Y. 10017 or Frank E. Koehler, V. P. idea of a readable businesscard -size rate Sharan Rosenberg; SECRETARY TO THE PUB- and Station Mgr. LISHER: Gladys L. Hall. card (BROADCASTING, July 11). You did Business WDBJCBS RADIO give the impression that this was a new departure for radio. En- VICE PRESIDENT AND GENERAL MANAGER Roanoke, Virginia totally Maury Long closed please find wccc's local rate AM 960 Kc. 5000 watts in 1965. I'm sure NATIONAL SALES MANAGER card first introduced Warren W. Middleton (New York) FM 94.9 Mc. 14,500 watts there are other stations who had such PETERS, GRIFFIN, WOODWARD, INC. of brilliance. A. Bejano, ADVERTISING DIRECTOR National Representatives flashes -Pierre Ed Sellers manager, WGGG Gainesville, Fla. INSTITUTIONAL SALES MANAGER (WMCA did not claim a first for its mina - Eleanor Manning ture card and we tried to avoid any impli- Kay -Tee Inc., Clarence, PRODUCTION MANAGER: George L. Dant; TRAF- pany, Productions PIC MANAGER: Harry Stevens; ADVERTISING N. Y.) ASSISTANTS: Robert Sandor, Howard Rector, FOR BROADCAST Carol Ann Cunningham, Ruth Simms; SECRE- TARY TO THE GENERAL MANAGER: Doris Kelly. Right state, wrong town COMPTROLLER: Irving C. Miller; ASSISTANT QUALITY CATV AUDITOR: Eunice Weston. EDITOR: In your article "Talk keeps Publications and Circulation syndicators busy," (BROADCASTING, June DIRECTOR OF PUBLICATIONS Alan Sands John P. Cosgrove 27), for some weird reason SUBSCRIPTION MANAGER Productions was listed in Clarence, Richard B. Kinsey Y. James J. Bruno, William Criger, David A. N. Cusick, Seraphim Elliott. Dorothy Hughes, This is a lulu. Could you please cor- Edith Liu, Roy Mitchell. rect this to read New York, N. Y.- Bureaus Alan Sands, Alan Sands Productions. New York: 444 Madison Avenue, 10022. Tele- New York. phone: (212) 755 -0610. EDITORIAL DIRECTOR. Rufus Crater; SENIOR (Identification of Alan Sands Productions EDITORS. David Berlyn, Rocco Famighetti, was confused with another production com- John Gardiner; STAFF WRITERS: James G. pany, Kay -Tee Productions Inc., in Clar- Barrett, Phil Fitzell, Judith Ordover; NA- ence, N. Y.) TIONAL SALES MANAGER: Warren W. Middleton; INSTITUTIONAL SALES MANAGER: Eleanor R. Manning; EASTERN SALES MANAGER: Robert T. Fennimore; ADVERTISING ASSISTANT: Sherry Noncommercials talk too Gluck. Chicago: 360 North Michigan Avenue. 60601. EDITOR: I read your June 27 reóort on Telephone: 312 Central 6 -4115. JERROLD SENIOR EDITOR: Lawrence Christopher; MID- Jerrold is the industry's most experi- talk radio and found it highly in- WEST SALES MANAGER: David J. Bailey; As- srsTANT: Rose Adragna. enced manufacturer/supplier with the formative. However, you left out a largest Hollywood: 1680 North Vine Street, 90028. engineering staff for the de- major segment of our industry which Telephone: 213 Hollywood 3 -3148. SENIOR sign and production of 'Broadcast provides a great deal of talk radio for EDITOR: Morris Gelman; WESTERN SALES Quality' CATV equipment and serv- MANAGER: Bill Merritt; AsslsrAwr: Stephanie ices. For information phone (215) programing. This segment is the non- Alexander. 925 -9870, or write CATV Systems commercial, educational radio station. ASSISTANT PUBLISHER Division, Jerrold Corporation, 401 Although statistics on these stations are Lawrence B. Taishoff Walnut St., Philadelphia, Pa. 19105. not readily available, from my own in FIRST formal surveys, I have found that most BROADCASTING. Magazine was founded in 1931 offer more by Broadcasting Publications Inc., using the educational radio stations title, BROADCASTING.-The News Magazine of IN talk programing than many commercial the Fifth Estate. Broadcast Advertising* JERROLD was acquired in 1932, Broadcast Reporter in CATV stations . . . -Peter M. Ballard, pro- 1933 and Telecast in 1953. BROADCASTING- OVER 16 YEARS gram director, WCMO-FM (Marietta Col- TELECASTING. was introduced in 1946. CATV EXPERIENCE Reg. U. S. Patent Office lege noncommercial, Marietta, Ohio. Copyright 1966: Broadcasting Publications Inc.

16 (OPEN MIKE) BROADCASTING, August 1, 1966 SAY- DON'T YOU COLOR SETS EVER GET TURNED TO OTHER._ CHANNELS?

KVO ` ; J- V 0 .. . TULSA

Represented by The Original Station. Representative MONDAYMEMO from STUART GRAY, director of media, MacManus, John & Adams Inc., N. Y.

Reruns rate as regular fare -if missed first time around

Last fall, former FCC Chairman E. situation. Obviously, reruns lower the share. This was barely good enough for William Henry, as part of his campaign cost of filling a network schedule, and second place, edging out Dr. Kildare for the "50-50" proposal, criticized the a part of this saving is enjoyed by the reruns at a 25. Repeats of Bewitched, network policy of summer reruns. advertiser. however, won the time period handily In an address before the International A question may be raised: "If the with a 44. Radio & Television Society in New networks were to discontinue reruns, 4. Fanfare, an original summer vari- York, Mr. Henry stated that "by the wouldn't summer audience levels in- ety show, averaged a 29 share from middle of June, it is difficult to find crease, resulting in the willingness of 7:30 to 8:30 on Saturday, while NBC anything that has not been shown one advertisers to support the increased averaged a 35 share with repeats of or more times before," and added that programing expenditure ?" The answer Flipper and Kentucky Jones in that "in one week last July (1964 -65 sea- is no. At least, not enough to justify the time period. As a matter of fact, Ken- son), 75 out of 94 prime -time network amount of that increased expenditure. tucky Jones itself averaged a 31, sub- programs listed in [his] TV Guide after It has been demonstrated that TV stantially higher than it performed with 7:30 p.m. were repeats." viewing, in most prime -time hours, original episodes during the previous This summer should produce approx- drops off sharply in the summer, re- fall and winter. imately the same numbers, but I fail gardless of whether the programs in the The situation seems clear. As long to see the basis for criticism. time period are originals or repeats. as the audience keeps repeats at their Shown or Seen? To begin with, If one network could consistently current rating levels, and continues to there is a big difference between a pro- program originals opposite repeats on show its preference over the caliber of gram having been shown before and the competing networks, and thereby original summer programing the net- having been .seen before. You cannot gain enough of an audience advantage works can afford, the proportion of assume that every time a network pro- to warrant the extra cost, it would ob- reruns in the summer schedule will not gram is on, everybody sees it. viously do so. There have been isolated diminish. where has had The fact is that the average network instances a network Critics Corner It should be pointed prime -time telecast is seen by less than economic success in programing original out here that the critics do not always product in summer, but by and 20% of the viewers. This means that the discredit repeats. Many a critic, after large the average rerun has not been seen by it just hasn't paid off. favorably reviewing a network special, a look at examples more than 80% of the viewers. Carrying Let's take some for example, will comment on how of how last pro this further, it can be demonstrated summer's "original" eagerly he looks forward to its repeat that an extremely small percentage of grams fared against rerun competition. telecast. viewers have seen the specific episodes The following comparisons are based on July- August averages: In these cases he acknowledges that of all three network series in a given there are many people who were un- would 1. On Tuesday nights at 8:30, Art time period. (Of course, this not fortunate in not being able to catch apply to people in one- station markets). Linkletter's Talent Scouts got 33% of the viewing audience. Not bad, but re- the original, and will also admit that As a viewer, I feel that any telecast who peats of McHale's Navy got 37% in there are many would simply enjoy I've never seen before is new. I really a repeat viewing. don't care if some other people have the same time period. seen it, and the arithmetic above should 2. At 9:30 Wednesday, Our Private Therefore, as far as the critics are make it safe to assume that the great World, a serial scheduling only original concerned, I think if we pinned them majority of the audience for a typical episodes, averaged a 27 share. This down we would find that it is really not "repeat" is made up of people who see meant last place in the time period as the concept of repeat programing they it as brand new. repeats of Amos Burke averaged a 32 object to but the quality of the original being To me, this is analogous to seeing a and movie repeats a 31. product that's repeated. play or motion picture for the first time, 3. At 9 o'clock Thursday, original And that, of course, is a completely even though that play or movie may episodes of Password averaged a 26 separate problem. have been running for several weeks, or months. Why should a television program be penalized just because it has the potential to reach everyone on its initial showing? Stuart Gray is director of media at Mac - More Reason To Repeat As a Manus, John & Adams, New York. He has matter of fact, I think there is more been with MJ&A for about three years. Mr. justification for repeat telecasts than for Gray has been responsible for the evalua- re- releases of movies or revivals of tion of network TV for Pontiac, 3M, Dow Broadway shows. An individual has con- Chemical and Hartz Mountain Products. siderable flexibility to see a given play His background or movie at his convenience. Without includes TV program ana- lyst at N. W. Ayer & Son in New repeats, however, he would have one York on such accounts as Plymouth, Breck, Seal- chance, at best, to see a particular TV test, AT program. And no chance if it happens &T and DuPont; as account executive at TVQ to compete for his time with another and as senior research associate with program he'd rather see, or if his own NBC. time is pre -empted by other matters. Then there are the economics of the

18 BROADCASTING, August 1, 1966 P.M. MON DAY l'7.30 THRU

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Mar. /66 ARB ARB /65 TMA (avg.qtr.hr. am. mid..M -S) ' ARB /65 TMA (ADC prime -time) ` ARB /65 Coverage Study Imalcasting August 1, 1966, Vol. 71, No. 5

Will a satellite be ETV's angel?

Ford Foundation would offer networks services of space relay at cheaper rate than ground lines with profits supporting an educational network

The $2.4- billion Ford Foundation Comsat sources termed "absurd" the seminar held in Washington last April will throw its weight and wealth into report that it was forced into submitting that networks and carriers attended the domestic comunications satellite con- a detailed "model" of a domestic sys- (BROADCASTING, April 18 ) -but, Com- troversy this week, with educational tem by the activities of the Ford Foun- sat spokesman pointed out, Chairman television as its intended prime bene- dation. James McCormack promised to deliver ficiary but with an impact that may be Not only was there a skeleton of the to the FCC a detailed study by Aug. 1 far wider. Comsat system for domestic satellite when he addressed the Radio -Television The foundation has drawn plans to operations in existence early this year Executives Society in New York (BROAD- underwrite its own satellite system for -presented at a Comsat -sponsored CASTING, April 25). TV program distribution at prices that The Comsat plan was said to antici- apparently would offer the commercial pate a system embracing three or four networks significant savings but still domestic satellites, each with a capacity generate substantial excess revenues to of about 15 channels and designed to provide a continuing subsidy for ETV. handle both program and message serv- All three major commercial TV net- ices, including telephone. works were said last week to have in- Comsat officials were said to have indicated at least tentative -if somewhat dicated privately that they could have grudging- support for the plan. Nation- their system -or at least one or two al Educational Television, strapped for satellites of their system -in operation money for both programing and net- by the end of 1969 if they could get working, is expected to be exuberant. permission to start on it by the end of Foundation officials reportedly will this year. file a broad outline of their plan with Comsat representatives have told the FCC today (Aug. 1), the commis- commercial TV authorities that their sion's deadline for comments on the proposed system would enable networks legality and propriety of private opera- to distribute their programs to affiliates tion of domestic communications satel- at substantially lower cost than is now lites. charged by AT&T. They did not re- Fuel for Flame The plan is expected veal specific figures, however. to intensify the already hot dispute be- The Big Bill The three networks' tween the Communications Satellite combined bill for AT &T network fa- Corp., which was created by Congress cilities is believed to run about $55 and claims sole jurisdiction over domes- million a year. There have been earlier tic as well as international satellite estimates that satellites could do the operation, and those favoring private job for $20 million to $35 million less. ownership in the domestic field. The speed -up in Comsat's schedule Some sources said last week that the for submitting a detailed operating plan Ford plan, although not yet announced, was construed in informed quarters as had already had a strong impact on reflecting a significant change in AT&T's Comsat's strategy and, they believed, on approach to the satellite communications the thinking of the American Telephone question. These sources felt that, des- and Telegraph Corp., currently the pite its substantial stock position in only source of national networking fa- Comsat, AT&T's position has been cilities and also the biggest single stock- vague and unaggressive where the in- holder in Comsat. troduction of satellites for domestic These sources said Comsat had in- service is concerned. tended to defer filing detailed plans for Comsat's preparation of a definite its own domestic satellite operation but plan for accommodating a wide range that, informed privately of the Ford of services by satellite suggested, at Foundation proposal, it has drawn up least to these sources, that the telephone an operating plan that will be submitted company had begun to take a much to the FCC today. Fred Friendly more positive approach to a situation

BROADCASTING, August 1, 1966 23 WILL A SATELLITE BE ETV's ANGEL? continued ings in network distribution charges and at the same time developed funds to support an ETV network. As one source in which, to some extent, it would be in relaying both program and message said: "This could make ETV a real competition with itself. services, it was not clear last week force and take some of the heat off the AT &T officials declined to comment, whether the Ford plan does, too, or commercial networks." except to say that they would be filing whether it would be limited to TV re- The added revenue for ETV that the with the FCC over the past weekend. lays. One source who had talked with Ford plan would provide was also ex- Comsat officials confirmed that they foundation authorities got the impres- pected to have strong appeal to the would submit a plan to the FCC today sion that Ford might concentrate on TV FCC and Congress, where ETV's future and said it would be much like-but an at first but expand to other services at has been of much concern. expanded version of -ideas advanced some point in the future. Just how much assistance the Ford by Comsat officials earlier this year. Key figures in development of the proposal might swing to ETV remained Comsat Plan At that time Comsat Ford plan were said to be McGeorge conjectural. In their talks with broad- envisioned two active and two stand -by Bundy, an influential White House figure casters the foundation officials appar- synchronous satellites in a system feed- in both the Kennedy and the Johnson ently mentioned no specifics. ing programs to 225 ground stations, administrations before he moved to the There was also some uncertainty to which network affiliates would be Ford Foundation as president a few about how the foundation proposed to connected by microwave or cable, with months ago, and Fred W. Friendly, who charge the networks-whether at rates each network having access to facilities became a TV consultant to the founda- well below what they pay now, close to for transmission to different time zones tion after his resignation as president what they pay now, or close to or and regional networks simultaneously. of CBS News in a public dispute over below what they might have to pay It was anticipated then that the stand -by news policy last February. under Comsat, or on a cost -plus basis. satellites might also be used for other The Hughes Aircraft Co., builder of There seemed to be agreement, how- services even for international tele- or the Early Bird satellite that is now in ever, that there would be a substantial vision and radio programs (BROADCAST- operation was said to have counselled difference between what the networks ING, April 18). the Ford people. would pay and what it costs to operate Aside from affecting Comsat's strat- Mr. Bundy has sounded out all three the satellite, and that this difference egy and possibly AT &T's attitude, the networks on the foundation's plan. would be turned over to ETV. Ford Foundation plan would have an Among officials for whom he previewed How It Might Work One authority it were effect on ABC's position to the extent CBS's president, Frank Stanton: described his understanding of the ar- that ABC may support the proposal, NBC's president, Julian Goodman, and rangement as follows. explaining that senior because it was ABC that first applied executive vice president. David the figures were his own, offered only for authority to operate its own TV C. Adams, and ABC's vice president for illustrative purposes and not based and satellite. That proposal: is the one that general counsel, Everett H. Erlick. in any way on Ford estimates: Favorable set off the dispute over private -vs: Reaction Network author- "Let's say, for example, that if the ities declined Comsat ownership on which the FCC is to comment officially, but three networks now pay AT &T $50 in general their reaction was gathering comments today. said to million a year, and if it costs $ I5 million have been There is some thought, also, that that if the plan would pro- a year to operate the satellite, then the vide more this may fit in with plans of ITT, a efficient service, they would networks would be charged something be worldwide communications giant which for it-but that if some other plan between those figures million proved -say $30 has no communications system within even more efficient, they'd be the difference between the for -and op- the continental U. S. The merger of that one erating costs and this figure would be Some ABC with ITT is awaiting FCC ap- network officials thought the turned over to ETV." proval, which is expected to come soon Ford plan might prove attractive to the The Ford would commercial satellite be operated following the network's and ITT's re- broadcasters on both eco- by a company created by the founda- nomic and public- sponse to the FCC (see page 34). relations grounds if, tion but run as a business, with busi- as promised, While the Comsat plan contemplates it resulted in some say- ness management. In effect, it would be nonprofit, since its profits would be channelled into ETV. Neither Mr. Bundy nor Mr. Friendly Others look at satellites for ETV, too could be reached late last week for comment, but there were widespread The Ford Foundation is not the a satellite to distribute ETV programs reports that they planned to hold a news only foundation interested in a is an important element of its study, conference to announce their plan to- domestic satellite communications d_ie by the end of this year. day, after filing it with the FCC. system to make more efficient and The Kellogg Foundation is also ac- It was understood that what they cheaper educational distribution by tive in educational matters. Through planned to file was not a detailed oper- television. the Interuniversity Communications ating plan, but a legal document sup- The FCC is also going to hear Council, a group of 10 major uni- porting the right of private companies today from the Carnegie Corp.'s versities, it may tell the FCC that it to engage in domestic satellite opera- Commission on Educational TV, es- is vitally interested in the use of tion, plus a general description of their tablished last year and headed by satellites for educational transmis- proposal and a request that the FCC Dr. James R. Killian Jr., chairman sion. The council has a $750.000 take no action that would foreclose it. of the corporation. Massachusetts research project gonig at the Uni- The operating plan would be filed later. Institute of Technology. The Carne- versity of Michigan investigating the John White, president of NET, who gie group is going to remind the feasibility of joining together the presumably had also been briefed on commission that it is studying the major universities of the United the proposal, was on vacation last week whole spectrum of educational tele- States through communications and and could not be reached for comment. vision and indicate that the use of the use of computers. The foundation's interest in ETV is deep and long-standing and has provided educational stations with one of

24 (LEAD STORY) BROADCASTING, August 1, 1986 center of interest Pittsburgh's Gateway Center: Check with General Sales looming evidence of leader- Manager Roger Rice or your ship in urban renewal. You can Petry -TV man. lead the way in the Pittsburgh market with top spot buys on Get your Robert A. Mortensen, WIIC -TV vice WIIC -TV, Pittsburgh's NUM- president and general manager, BER ONE COLOR STATION. Pittsburghers on with Frank H. Briggs, vice president, The Equitable Life Assurance Society, owners and operators of Gateway Center. WI/C 7V# C Basie NBC Television Affiliate Cox Broadcasting Corporation stattont,WiIC,-TVIP, Pittsburgh; W55 AM- FM -TV, Atlanta; WHIO AM- FM -TV, Dayton; WSOC AM -FM TV, Charlotte; WIOD AM -fM, Miami; KTVU, Son Francitce. Oakland.

BROADCASTING, August 1, 1966 25 their biggest single revenue sources. million matching -funds program had al- CBS was expected to tell the corn- Since 1951, according to a report ready reached $4.7 million, distributed mission that there's nothing in the law issued in January of this year, ETV among 27 stations. that gives Comsat exclusive jurisdiction projects had received $96.8 million in The foundation's net worth as of last over domestic satellites. This view is Ford grants, either directly or through Sept. 30 was put at more than $2.4 bil- shared by NBC, which also feels, how- organizations set up by the foundation. lion, book value, and its total grants ever, that the question of private satel- Its ETV appropriations in the year and expenditures since its formation in lite operations must be decided on a ended last Sept. 30 totaled $16.5 mil- 1936 were said to have totaled $2.5 case -to -case basis, depending on the lion: $10 million set aside to help com- billion, or $847.5 million more than its circumstances, but that private opera- munity-supported ETV stations on a income during that period. tion in any case should not be fore- matching -funds basis over a four -year All three television networks mean- closed. period, $6 million for the National Edu- while planned to file comments today, ABC, whose satellite plan precipitated cation Television Center (NET) for pro- but not on the Ford proposal. They pre- the issue, will reportedly assert that the graming and $500,000 for WNDT(TV) sumably will get a chance to give their FCC has the authority to authorize New York. In February of this year the views on that after the foundation has private satellites and ought to exercise foundation said grants under the $10 put it in the FCC record. it.

BROADCAST ADVERTISING

Stauffer, Colwell & Bayles's San Juan office to handle their advertising in BBDO, Alberto -Culver split Puerto Rico. $15 million in billings moves to Fedders Corp., Edison, N. J., last week moved its $300,000 account from JWT, Knox Reeves and Campbell -Ewald Hicks & Greist Inc., New York, to Norman, Craig & Kummel there. The switch was said to be related to Fed - Alberto -Culver Co. and one of its lion -dollar account "was the agency's ders's plans to manufacture a line of principal agencies, the Chicago office inability to handle the Alberto -Culver major appliances. of BBDO, parted company last week. business at a profit level consistent with Some $15 million in billings, chiefly that of other clients." He noted that Gordon Jewelry Corp., Houston, has television, will be redistributed among two years ago BBDO announced its appointed Winius- Brandon Co., St. the advertiser's other agencies: J. Wal- efficiency incentive fee system and at Louis, to handle retail jewelry accounts ter Thompson Co., Knox Reeves Ad- that time declared a policy of "eliminat- for over 160 stores and plans for ex- vertising and Campbell -Ewald Co. ing loss accounts whenever it appeared tensive use of radio -TV. issue in At the split: differences over that there was no likelihood of correct- American Chicle Division of Warner- costs in handling the account as well as ing the problem." BBDO began to Lambert Pharmaceutical Co. has ap- particulars of account staffing and work on Alberto -Culver in 1961 and pointed Papert, Koenig, Lois, New service. the account has grown rapidly since York, to handle new product now in BBDO said it resigned the account then. development. effective Aug. 1 but with a termination Alberto- Culver officials were upset date of Sept. 1. Alberto- Culver said it over implications in the BBDO state- Roman Meal Co., Tacoma, Wash., has decided to move the business in- ment that the sponsor seems to be "hard names McCann -Erickson, Seattle, to volved to its other agencies on Sept. 1. to do business with." As one Alberto - handle cereal and bread products in Alberto VO -5 hairdressing, Alberto Culver executive pointed out, BBDO West, and Midwest. VO -5 conditioner, Get Set hair -setting itself knew it was "in trouble" prop- Continental Can Co., New York, lotion and Gel and Mighty White tooth- erly staffing and handling the account names Sullivan, Stauffer, Colwell & paste go to Thompson. Alberto VO -5 as long ago as last December and on Bayles, that city, effective Aug. 24. The hairspray, the Kleen Guard line of several occasions had openly admitted account, which bills about $2 million, household products and Subdue dan- this to the client. leaves BBDO. druff shampoo go to Knox Reeves while In this case, however, the Alberto - Calm spray powder deodorant goes to Culver source explained, the sponsor Campbell- Ewald. didn't want a repetition of the earlier Business briefly ... Alberto -Culver said the billings for big split with Compton Advertising International Business Machines these products this year will probably there, so they endeavored to be as "pa- Corp., New York, through Benton & $17 hit million in total volume. BBDO tient as possible" with BBDO while the Bowles, that city, has signed for partic- reported the billings in 1965 totaled agency "worked out" its internal prob- ipations in six Sunday evening NBC only about $10 million and so far this lems. More recently BBDO was mak- News actuality specials (Oct. 2, 16, year have been running at a level of ing "very good" progress in every re- 30, Nov. 13, 27, and Jan. 8, 1967, just $12 million. over spect hence the break up last week 6:30 -7 :30 p.m. NYT). Big Drop The loss of the account came rather unexpectedly, it was in- by the Chicago office of BBDO leaves dicated. Five advertisers bought time on NBC - that office with only about $5 million TV's 1966 -67 schedule last week. Inter- in other business. But the agency said Agency appointments national Latex Corp., through Ted it expects to acquire new accounts there ... Bates & Co., both New York, has and is making every effort to absorb Wilkinson Sword Inc., Mountainside, bought into Scherer- MacNeil Report elsewhere in the agency the 75 Chicago N. J., producers of Wilkinson Sword and 13 nighttime series: The Girl from people .assigned to Alberto-Culver. Blades, and Borinquen Distributors, San U.N.C.L.E., Star Trek, Tarzan, The BBDO President Tom Dillon said Juan, P. R., franchised dealers for Andy Williams Show, Run for Your the reason for dropping the multimil- Daihatsu automobiles, named Sullivan, Life, Tuesday Night at the Movies,

26 BROADCASTING, August 1, 1966 SEVEN ARTS TELEVISION PRESENTS

130 six- minute astro -dramas in color

Johnny Cypher, a brilliant scientist, becomes Each of Johnny's fiction- packed astro- man's greatest hope to save Earth by adventures in Dimension -Zero is super-charged discovering the incalculable power of with space suspense. Dimension -Zero, enabling him to travel For the facts and figures on Johnny Cypher through time and space in superhuman and his series of 130 astro -drama space form. cartoons in color, please contact your nearest The fantastic DimensionZero is an even Arts Television office. indestructible force that defies science and nature. It is Johnny's ultimate weapon against treachery and injustice! Hovering Jr- above the Earth in his space satellite, Johnny maintains his space vigil with the l71 aid of his beautiful assistant, Theora, and a friendly Martian named Rhom. // seven Arts Television The threat to destroy and plunder Earth NEW YORK: 200 Park Avenue YUkon 6 -1717 by an attack from a mysterious planet 1, LOS ANGELES: 9000 Sunset Boulevard CRestview 8 -1771 is planned by man's greatest enemy, TORONTO: 11 Adelaide Street West EMpire 4 -7193 Quad, who is assisted in this master schem of evil by the villainous Dr. Root and his even Arts Productions International Limited henchman, Arc. berts Bldg., East St., Nassau, Bahamas Cable SEVINT ©1966 Oriolo Film Studios.Inc. TV set makers spend 95% more in TV in '65

Enjoying the fruits of the con- set makers in TV advertising boosted tained an ad budget share of 41.1 %, tinuing color boom, top manufactur- their combined TV investment from compared with a 30.4% average ers of TV sets increased their in- $5 million in 1964 to $9.7 million in share in 1963. vestment in advertising on 1'V last 1965. The outlook for all eight com- TVB's tables comparing the ad year by 95% over 1964. panies indicates a continuing upward budget shares and TV investments According to the Television Bu- trend this year. of the eight set manufacturers fol- reau of Advertising, the top eight Among the eight, TV last year at- low:

1965 Television Sets Leading TV Advertisers (Ranked by total TV ad investment) 1965 1964 Media TV Network Spot Total 1V Total TV Change Newspapers Magazines Total Share RCA $2,549,600 99,500 2,649,100 1,534,300 + 72.7% 1,548,800 2,182,000 6,379,900 41.5% Motorola 1,944,500 261,900 2,206,400 1,19/,400 + 84.3 379,000 403,800 2,989,200 73.8 Admiral 1,776,300 4,400 1,780,700 2,400 + Inf. 634,100 1,552,600 3,967,400 44.9 Zenith 1,531,100 240,400 1,771,500 876,500 + 102.1 1,696,700 561,600 4,029,800 44.0 Westinghouse 1,126,800 1,126,800 ?.023,300 + 10.1 320,000 322,800 1,779,600 63.3 Munti 122,500 122,500 336,700 - 63.6 31,800 154,300 79.4 GE 63,800 2,300 66,100 23,000 + 187.4 696,000 923,700 1,685,800 3.9 Philco 19,900 19,900 1,700 +1,070.6 867,500 1,846,900 2,734,300 0.7

Totals $9,743,000 $4,995,300 + 95.0% 6,142,100 7,835,200 23,720,300 41.1% Sources: Network TV-(Net time & program costs) TVB!LNABAR Magazines-PIB Spot N-- (Gross time) TVB /Rorabaugh Newspapers- Bureau of Advertising

The Virginian, I Spy, Daniel Boone, which action was taken, voted 5 to 1 The Man from U.N.C.L.E., Laredo, FCC mellows and 4 to 2 to renew the licenses of, Please Don't Eat the Daisies, and respectively, wiP Philadelphia and Saturday Night at the Movies. Colgate - WCMB Harrisburg, and 3 to 2 to send Palmolive Co., through Norman. on commercials letters to wcxG Chambersburg and Craig & Kummel Inc., both New York. WCPA Clearfield, all Pennsylvania. in Tarazan, Daniel Boone and Flipper; Wadsworth Consistent The only American Chicle Co., Division of Follows staff's advice commissioner who normally votes for Warner- Lambert Pharmaceutical Co., letters in such cases and who did so in Long Island City, N. Y., through Ted on only two of four cases, all four cases last week was James J. Bates in The Frank McGee Report, Star Wadsworth. His usual partners in such Trek, Tarzan, The Virginian, Daniel delays action on others cases, Kenneth A. Cox and Robert E. Boone, Laredo, Flipper, Saturday Lee, voted for a renewal of wie's li- Movies and Andy Williams; Shulton cense. Commissioner was The FCC appeared to soften a bit Lee the lone Inc., through Wesley Advertising, both defector in the WCMB case. last week in its policy of policing over - New York, in Scherer -MacNeil Report, Both stations proposed 18 minutes Run for Your Life, Tuesday Movies, commercialization on a case -by -case basis. It directed that letters be written of commercial time an hour. WIP re- The Virginian, Daniel Boone, The Man portedly exceeded that limit in 20% of from U.N.C.L.E., Laredo, and Tarzan; to two of four stations that the staff had recommended be queried on ap- the hours checked; WCINB, in 31% of Simoniz Co., Chicago, through Danc- parent violations of their commercial the hours. Neither station, however, er- Fitzgerald- Sample, New York, in policies, and it granted the license -re- exceeded its proposal by more than Tarzan. two newal applications of the other two. minutes in any hour. Commissioner Lee Loevinger, who General Foods Corp., White Plains, But commission policy on the commercialization- policing matter, which normally opposes letters in commer- N. Y., through Young & Rubicam, New shifts back and forth as personnel cialization cases, abstained to permit York, is introducing Mr. Wiggle, a changes occur, is expected to be set commission action in the two cases in gelatin dessert with kiddie appeal, in for some time to come Aug. 17. which letters were sent. WCBG re- major western on markets. The gelatin is The commission postponed until then portedly exceeded its proposed limit of being marketed through the -O di- Jell action on four earlier promise-vs.-per - 41 minutes of commercial time per vision. Mr. Wiggle has been test -mar- formance cases in which the staff had quarter hour by from 1 to 31/2 minutes keted for more than six months in Tuc- recommended one -year license renewals in 18.9% of the quarter hours checked; son, Ariz., and the current introduc- be given. wCPA, its limit of 3 minutes per quar- tion will be expanded through color TV The commission, with new Com- ter hour by 4 to 61 minutes in 42.7% spots. missioner Nicholas Johnson continu- of the quarter hours checked. ing to refrain from participating in But while there is a sharp split on Clairol Inc., through & Foote, Cone commission actions, deadlocked on the the policy in connection with promise - Belding, both New York, has purchased four, 3 to 3, as it did the first time vs.- performance questions there ap- half -sponsorship of ABC -TV's one - they were on the commission agenda pears to be continuing general agree- hour color special, The World of on July 6 (BROADCASTING, July 11). ment on questioning radio stations on Fashion and Beauty: Italy. The pro- Commissioner Johnson said he would proposed policies, a practice that be- gram, presenting the collections of be prepared to vote at the Aug. 17 came possible last spring with the in- world- famous Italian fashion designers, meeting. troduction of the new AM-FM pro- will be broadcast Aug. 16. The commission, in the four cases on gram- reporting form and its more de-

28 (BROADCAST ADVERTISING) BROADCASTING, August 1, 1966 tailed questions on commercial poli- sion prompted P. Lorillard's resigna- cies. Last week the commission in- Another hobble tion from the Cigarette Advertising structed the staff to query eight sta- Code, (BROADCASTING, April 4), which tions that proposed what was considered permits such listings only if accompan- an inordinate amount of time in which on cigarettes? ied by "scientific proof of the signifi- their normal maximums would be ex- cance of the statement -facts by which ceeded. The stations that will be asked one could come to a reasonable con- for explanations of their policies are Advertising would contain clusion." This is to prevent the aver- WBUT -AM -FM Butler, WCHA Chambers - age consumer from taking the content burg, WDAS -AM -FM Philadelphia, WKOK nicotine -and -tar breakdown statement as a health claim. Sunbury, all Pennsylvania; and WAMS Contradictory Possibilities Senator Wilmington and wDOV Dover, both under Magnuson's bill Magnuson's bill, if passed, could lead Delaware. to internal eruptions within the Cigar- In another matter, the commission ette Advertising Code. If Robert Mey- asked nine stations to clarify their re- A year after he failed in a similar ner, code administrator, does not back attempt, Senator Warren G. Magnuson sponses to question I in the program - down from his order that scientific reporting form relating to survey of (D-Wash.), chairman of the Senate proof accompany the statement, cigar- community needs and interests. Commerce Committee, is again attempt- ette companies would, in a sense, be ing to require cigarette manufacturers called on to support advertising state- to put tar -and -nicotine content on all ments they are ordered to make by packages and in all their advertising. government fiat. He entered bill (S for B &B, Burnett get the 3654) him- With one breath they would be corn - self, Senator Maurine Neuberger (D- plying with a congressional act in list- Vick's ad accounts Ore.) and Senator Robert Kennedy ing tar and nicotine contents. In the (D-N.Y.), on Wednesday (July 27), next breath they would have to provide the first anniversary of the Federal Benton & Bowles and Leo Burnett the additional statement of significance. Cigarette Labeling and Advertising Act are the spoils takers in the wake of last The National Association of Broad- of 1965. month's dissolution of Morse Interna- casters Code Authority is studying In a companion measure. Senator tional, house agency for the Vick Chem- cigarette advertising with an eye to Magnuson said he had ordered the Fed- ical Co., all New York. B &B was named issuing its own guidelines. It has said eral Trade to handle Vick's major cough products, Commission to make quar- that it would follow the FTC's lead and terly reports to his committee on the which bill over $4 million, and Burnett permit tar and nicotine content state- comparative tar -and- nicotine picked up the rest of Morse's $8 million contents ments. for all major cigarette account. brands. In a Senate speech, Senator Mag- The Magnuson bill comes a few The B&B share, almost 90% of nuson said he had proposed listing tar - months after the FTC decision to allow which, or $3.64 million, is radio -TV. and- nicotine contents on packages when includes Formula 44 cough mixture. cigarette makers to put tar- and -nico- the Commerce Committee was studying Formula 44 cough discs, Vicks cough tine content on the packages (BROAD- the original legislation in 1965. It was drops and several new cold products. CASTING, March 28). The FTC's deci- rejected, he recalled, because medical Before the latest acquisition, Burnett advantages of lowering the tar -and- already serviced about $5 million in nicotine content through filtration had Vick's billing: Clearasil, Vicks VapoRub not been clearly established. and other cold product lines. The new Congress had hoped. he went on, $4 million assignment includes Lavoris that the cigarette makers would "stren- mouthwash, Sinex nasal spray, Vicks uously compete in the development and cough syrup and a number of new prod- promotion of less hazardous cigarettes. ucts in the cold and other fields. It now appears that these hopes were unfounded. I have therefore concluded that Congress must act. . . The senator pointed to the rising Canada Dry billing sales of filter cigarettes and attributed them to the average smoker who "con- is moved to B &B sciously or unconsciously" has turned to filters "in the hope that filtration will Canada Dry Corp., New York, has provide some measure of protection appointed Benton & Bowles. that city, against the hazards of smoking." to handle its account for ginger ale If the filters provide "even limited and several other carbonated beverages. protection," he said, the switch to The account is estimated to be worth them would "warrant the wholehearted some $4.5 million in billing, of which encouragement of the nation's public an estimated $3.2 million is in radio and health forces." However, if they fur- TV. J. M. Mathes Inc., New York, nish only the resemblance of protection, had the account previously. then the rise of filter cigarettes repre- For Benton & Bowles, this was the sents a "hoax and fraud" on the public, second account acquisition in a brief he added. span following the loss of such ac- Senator Magnuson said his commit- counts as Parliament cigarettes and tee will take a close look next year at some General Foods business earlier FTC and Health, Education and Wel- in the year (BROADCASTING, July 11). fare Department reports to determine if The other new account was several mil- "it is necessary" to go beyond the health lion dollars of Vick business (see warning now required on cigarette above). Senator Magnuson labels.

BROADCASTING, August 1, 1966 29 Initial decision on ers to mention specific locations of eight 60's, four 30's for TV, live on tape. (Free - Deane housing developments. The spots wax); one 20, one 30 for N, live on tape. Reg are being daily on Dunlap, Norman Prevatte, directors. Agency: Fredericks at FTC heard four southern Henderson Advertising, Greenville. Howard Mc- California radio stations. Intyre, account executive. Ed Rizzo, agency pro- Examiner Joseph W. Kaufman of New spot- making house FilmFair, ducer. the Federal Trade Commission, in an the West Coast film commercial produc- FilmFair, 10920 Ventura Boulevard, Studio City, initial decision, has recommended dis- tion house, has begun construction of Calif. missal of misrepresentation charges in an addition to its present facilities in General Foods, White Plains, N. Y. (Mr. Wiggle two 1961 advertisements aimed at radio Studio City. The new building will Jell -0); five 60's for TV, live and animated on stations to promote the program re- contain a 60 -foot by 72 -foot sound film, color. Agency: Young & Rubicam, New York. cordings of Carlton Fredericks, the stage and a 24 -foot by 24 -foot insert Joe DeDeo, account executive. Pat Layman, agency producer. stage. FilmFair also in radio lecturer on diet and nutrition. has studios New General Telephone & Electronics Corp., New The examiner also recommended dismis- York and Paris. York (service); twelve 60's for TV, live on film, sal of charges that scripts of Mr. Fred - color. Agency: Tatham -Laird & Kudner, New ericks's radio program were not repro- Commercials York. Clair Callahan, agency producer. duced in braille by the Library of Con- Paul Kim & Lew Gifford Productions Inc., 342 gress as claimed and charges that in production ... Madison Avenue, New York 10017. wEtv(FM) Ithaca, wow(Fm) De Ruy- R. 1. Reynolds, Winston -Salem, N. C. (Winston ter Township, and warv(FM) Cherry Listings include new commercials be- cigarettes); one 60 for TV, live and animated on Valley Township, all New York, did film, color. Julia Whalen, production manager. ing made for national large not broadcast his program. Other or regional Agency: William Esty, New York. Bill Muyskens, radio and television campaigns. Ap- charges questioned the educational cre- agency producer. pearing in Manufacturer's Hanover Trust Co., New York dentials of Mr. Fredericks. sequence are names of advertisers, product, number, length and type (loans); three 60's for TV, animated on film, Mr. Kaufman did recommend an of commercials, production manager, color. Julia Whalen, production manager. Agency: order requiring Mr. Fredericks to re- Young & Rubicam, New York. Joe Rein, agency agency with its account executive frain from a as and producer. claiming book "new" producer. that had previously been published in Prudential Insurance Co. of America, Newark, N. J. (insurance); one 60 for TV, animated on Goulding -Elliott -Greybar Productions Inc., 420 essentially the same form. The exam- film, color. Julia Whalen, production manager. Lexington Avenue, New York 10017. iner said Mr. Fredericks's paperback, Agency: Reach, McClinton Co., New York. Marce Eat, Live and Be Merry, published in General Electric Co., Cleveland (business Mayhew, agency producer. 1961, was basically the same as one lighting); eight 60's for radio. Victor B. Cowen, Wall Street Journal, New York (newspaper); TV, live film. 1951. production manager. Agency: BBDO, Cleveland. one 60, two 20's for on Julia published by the author in Bernie Connor, account executive. Dennis Taylor, Whalen, production manager. Agency: BBDO, New The decision is not final and may be agency producer. York. Bert Mangel, agency producer. appealed, stayed or docketed for review. Insurance Co. of North America, Philadelphia Jefferson Productions, 1 Julian Price Place, (insurance); one 120, one 60 for TV, live on film, Charlotte, N. C. 28028. color. Julia Whalen, production manager. Agency: Also in advertising... Texize Chemicals, Greenville, S. C. (Fantastik); A. W. Ayer & Son, Philadelphia. Carl Reiter, Long lease Post -Keyes- Gardner, Chi- cago, last week signed a long -term lease to occupy two floors of the 100 -story The worth of color TV in Fort Worth John Hancock Center now under construction there with completion due in 1968. The building also will be the Since Dan Henslee, vice president to the color campaign he began in center for the city's TV stations' an- of Obid's Furniture Co., Fort Worth, November 1965 on WBAP -TV Fort tennas. Tex., decided to advertise on color Worth -Dallas. TV, he's seeing green. Mr. Henslee's belief in color's Beef in color The beef industry coun- There's nothing wrong with Mr. sales punch was buttressed by a test cil, in Chicago, which issued its third Henslee's TV set, but there's a good he ran at the campaign's outset. He set of color television commercials in deal right with his business concentrated his Sealy bedding ad- May for use by local retailers, has re- -it's gone up 40 %. He attributes the vertising exclusively on color ported the spots are in use in 45 TV. mar- almost entirely kets. Chains sponsoring them include shower of green stuff The Sealy material sold out within Safeway, AG, 1GA, First National, two days. Thorofare, National, Piggly -Wiggly and The business executive keeps the Big Bear. dollars flowing in by writing his own commercials. For an announcer he Radio tour A West Coast home con- has Larry Morrell, head of the agency structor is literally taking the radio au- for the account, Larry Morrell Ad- dience on a guided tour. Deane broth- vertising. ers, Huntington Beach, Calif., housing "Color has done a great deal for developers, with developments through- us," says the 25- year -old Mr. Hen - out Southern California, has started a slee. "However, to maintain con- radio campaign featuring housewife sistency of selling, a similar consis- testimonials. Chuck Blore Creative tency of advertising must also be Services, Hollywood, producer of t the maintained." radio spots for the advertiser, took its Consistent with his appreciation recorders to several owners of Deane - of green, on and off the screen, Mr. built homes and taped the ad -lib com- Henslee has contracted with WBAP- ments of housewives as the women Messrs Morrell (I.) and Henslee TV for $200,000 in color TV over escorted the interviewer on a tour of check over a commercial script. the next five years. their homes. Each 50- second guided tour has an open -end for live announc-

30 (BROADCAST ADVERTISING) BROADCASTING, August 1, 1966 11/°-

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City State /Zip Code 3 911966, W. A. Sheaffer Pen Co. L Street (telephone: 682 -8500). The new offices: 400 North Michigan Avenue, Some classics may hit the ashcan Chicago (321- 9850); 1030 Penobscot Building, Detroit (963- 2177); 5939 Angeles When the disparagement standards be unacceptable under the new stand- Sunset Boulevard, Los (467- 1193) ; 950 Street, San of the National Association of Broad- ards since it directly knocks a com- California Fran- casters Code Authority go into effect petitive product area. cisco (421 -6936). Sept. 1, a modern classic of televi- However, another Vitalis spot sion advertising may be a thing of that refers to a Vitalis user who does the past. not have a "greasy kid look" would Disparagement rules Included in the list of words that be allowed since it does not point could be deemed derogatory are a finger at competition directly. take hold Sept. 1 "greasy" and "stuff." Both turn up One cereal commercial, which over and over again in Bristol -Myers's used the "ashcan" technique would A month from today on Sept. 1, perennial series of spots for Vitalis also probably be termed unaccept- the National Association of Broad- hair dressing when the athlete looks able. The animated spot for Country casters Code Authority rules on dis- at the white goo oozing from an un- Corn Flakes shows a rhinoceros paraging advertising go into effect. Al- marked tube and the off -camera stomping on boxes of unidentified though the language in the TV and voice says: "greasy kid stuff." corn flakes and referring to the com- radio codes differs slightly, the Code Such a spot, it's understood, would petition as sweet, icky stuff. Authority points out they have been similarly interpreted. To help clarify the purpose and application of the disparagement stand- agency producer. ards, the code has issued a set of ques- American Iron & Steel Institute, New York tion-and -answers to be used as guide- (steel); one 10 for TV, animated on film, color. lines. Julia Whalen, production manager. Agency: Sul- Among their key points: livan, Stauffer, Colwell & Bayles, New York. Rod Albright and Mo Kennan, agency producers. Identification of a competitive product is not in itself objectionable provided the references are factual and do not discredit, disparage or unfairly 4A's urge 5 changes attack the competitor. Comparative advertising is not banned; it is recognized as a basic tech- in packaging bill nique in product promotion. Mr. Mr. Crichton Staggers The types of techniques that are generally objectionable, and all must be Five major changes in the truth -in- gress "to distinguish between legitimate evaluated on a case by case basis, are: packaging bill now before the House and illegitimate practices. If this line is ( I ) "Ashcanning throwing away or Commerce Committee have been re- not drawn, the honest manufacturer will "- discarding a competitive product. (2) quested by the American Association of suffer for the dishonest; the small manu- "X -ing out " crossing out of competi- Advertising Agencies. In a letter to facturer with a good new product will - tive products. (3) "Mudslinging" Representative Harley O. Staggers (D- find new barriers to market entry, and - covering a variety of techniques that W. Va.), chairman of the committee, consumer savings on sales and specials knock competitive products or their ad- the 4A's asks that five provisions be will be erased." vertisers. eliminated or drastically altered since Prohibition of "legitimate sales and "Such techniques include using lan- they go "far beyond" the announced promotion practices," he adds, is " 'pro- intent of prohibiting "unfair and decep- tection' wants guage or terms, which in context or by the consumer neither nor or tive packaging and labeling." needs. It would add to the consumer's implication are disparaging, belittling Some typical words John Crichton, 4A's president, iden- cost and would ultimately lead a contemptuous. to might tified the provisions as those which slow -down in development which advertisers and subscribers of product are: would: improvements and conveniences which be cautious of in this context Permit standardization of package consumers do want and need." greasy. glob, dingy, messy and stuff." weights and quantities. More effective administration of cur- Permit standardization of package rent law, Mr. Crichton says, would be Rep appointments sizes, shapes and dimensions. of more value to the consumer, govern- ... -off" Authorize regulation of "cents ment and manufacturer than new pro- WLVA-AM -Tv Lynchburg, Va.: H-R and similar merchandising practices. visions that "needlessly duplicate or Television and H -R Representatives Prohibit addition of words qualify- supersede" existing federal and state Inc., New York. ing quantity declarations even when statutes. those words do not in any way deceive KJIM Fort Worth: George P. Hol- or exaggerate the quantity. Iingbery Co., New York. New rep opens 4 offices Require a separate label statement WCWA Toledo, Ohio: Avery- Knodel of content quantity in terms of ounces, Inc., New York. instead of in terms of the largest whole Major Market Radio, new station unit, as now required by federal and representation firm, which will repre- WLPO La Salle, Ill.: Meeker Co., New state law. sent six Storer Broadcasting radio sta- York. tions starting Jan. 1, and four Golden The bill, which has already passed KCHV Coachella, Calif., and KYND West Broadcasters outlets effective Aug. the Senate, would, Mr. Crichton says, Tempe, Ariz.: Ewing /Radio, Holly- I (BROADCASTING, 4), has an- "curtail or prohibit legitimate merchan- July wood. dising practices by all manufacturers to nounced the opening of four offices in halt the abuses by a few." addition to the New York office that WKVT Brattleboro, Vt.: Harold H. He maintains it is the duty of Con- was opened on July 1 at 12 East 46th Segal, Boston. for New England.

BROADCASTING, August 1, 1966 33 THE MEDIA

Fast, fast, fast ABC-ITT reply

Geneen and Goldenson answer FCC's questions about merger four days after they're asked; Hyde discounts talk that no hearing will be held

The heads of the International Tele- creased competition to CBS and NBC, of United Paramount Theaters when it phone & Telegraph Corp. and ABC lost "enabling both its stations and its affili- acquired ABC in 1953, said that the little time last week in responding to ates to improve their service to the "ABC broadcast activities," as part of the FCC's request for additional in- public. . . ITT -ABC, "will be as unsubordinated formation on their companies' proposed Mr. Goldenson and Mr. Geneen, as they have been as part of UPT- merger. Harold S. Geneen of ITT, and president and chairman of ITT, also ABC." He also said the merger would Leonard Goldenson of ABC, on Mon- said that concern over a large diversi- result in expansion of ABC's broad- day (July 25) -four days after the fied company, like ITT, acquiring a casting service without any of the "in- commission queries were mailed-filed broadcasting network is misplaced. hibiting influences on which the dissent responses aimed at assuring the FCC They mentioned a number of large speculates." that: companies with broadcasting divisions Chairman Rosel H. Hyde last week ITT is committed to permitting ABC that, they said, have benefited from sought to spike talk stemming from the to operate as a "substantially autono- ownership by multipurpose companies. commission's 4 -to -2 decision to override mous" subsidiary and is fully aware of RCA's ownership of NBC was cited. Commissioner Bartley's dissent (in what its responsibilities will be as the Reply to Bartley They made the which Commissioner Kenneth A. Cox owner of a commission licensee of 17 argument in response to Commissioner joined) that the commission has sig- AM, FM and TV stations. Robert T. Bartley's dissent from the nalled its intention to grant the appli- ITT has committed itself to provid- issuance of the commission letters. He cations without a hearing. ing ABC with financing, "as needed," to said the commission should not ap- "We will take another look at the ap- expand its program service and make prove the merger without a hearing on plications in light of the responses [to itself more "viable." In this connec- the question of whether ABC's broad- the commission queries] before decid- tion ABC disclosed that its network casting interests would be unsubordi- ing on whether a hearing is needed," operations, as distinct from its overall nated to ITT's other commercial inter- he said. He also said the commission operations, lost $18.6 million over the ests. He saw a possible conflict of in- would have to consider the Justice De- last three years. terest. ABC's broadcast revenues would partment's views on the merger- if Mr. Goldenson, ABC's president, account for some 13% of the merged they are submitted. That department outlined the expansion plans ABC has company's revenues. is being closely advised of the commis- in mind that, he says, will result in in- Mr. Goldenson, who was president sion's deliberations. Mr. Goldenson's letter strongly hint- ed the network would like affirmative commission action on the merger soon, ABC merger letter reveals profit figures in view of the imminence of the new television season and the basic decisions and commitments in connection with Broadcasters generally keep their makes public the total figure for net- the 1967 -68 season that are already be- profit- and -loss information as closely work operations, Mr. Goldenson was ing made. However, with commission guarded a secret as women do their able to calculate that the combined activities due to slow down this month, age. But last week ABC, in order to network operations of CBS and NBC it appears unlikely that the commission convince the FCC of the financial showed a steadily increasing profit will act on the matter before September. need it hopes to satisfy by merging in that period-$33.4 million in ITT Letter The ITT letter, in the with International Telephone & 1962, $61 million in 1963 and $68.6 view of some commission officials, Telegraph Corp., disclosed some of million in 1964. added little to what had been filed in its figures. And in the process, it ABC's over -all operations in the connection with the applications for provided a clue as to the profitability last three years were profitable, as merger. Where many of ITT's prom- of CBS and NBC. the network's owned- and -operated ises had been made to ABC, however, ABC President Leonard Golden - stations made money -$16.2 million they have now been made directly to son, in a letter to the FCC, said that in 1963, $21.9 million in 1964 and the commission, which had been one ABC network operations, after show- $25.5 million in 1965, Mr. Golden - of the purposes of the commission's ing a profit of $3.3 million in 1962, son said. But whereas ABC's share of inquiry. showed deficits for the next three the total broadcast profits of the There was some disappointment with- years -$4.6 million in 1963, $8.4 three networks was 18% in 1962 in the commission that, although specific million in 1964 and $5.6 million in ($20.2 million of $111.4 million) it comment on the common -carrier aspects 1965. was 9% in 1964 ($13.5 million of had not been requested, there was no Since the commission annually $156.5 million). discussion of them in the letters from the heads of the two companies. Com- mission officials noted that as independ-

34 BROADCASTING, August 1, 1966 Na WMCA, PICNIC NERE -HAVE FUN ANYWAY

On July 10, 1966 we hid a picnic. The above photo was taken the same day at Coney Island. Just about 45 miles away at Eastern Military Academy in Cold Spring Hills, Long Island, people from all over "The Wonderful World of the Good Guys" were finding wmca's picnic. Working from clues given on the station. Some people walked to the picnic. Others rode bicycles. Most drove. In the kind of 95 ° weather that overheats cars, let alone people. 10,000 of them made it.

wmca turns people on.

M[ iiR.ws exOecewSnaO OaOUP ine .415 neUROx pcnoc, new vUle, x.i. 10017 12121 MU 5700.wmel- ntoi IpNX- SiO.c x MIES eeRl4lllGT C. GIIwan ent companies ITT and ABC might be more news, special -events and public - expected to take different positions on affairs programs;" continue feature - such issues as whether or not domestic length presentations, and expand its satellites should be owned by a compa- sports programing. ny other than the Communications He also said it would speed ABC's Satellite Corp., of which ITT is a major conversion to color and help the net- stockholder, and on the- rates Comsat work meet other increased program should charge for international televi- costs. Mr. Goldenson noted, as an ex- sion service. With the companies ample, that the average cost of a half - merged, they say, the commission would hour pilot had risen from $72,000 in probably be denied the views of one 1960 to $87,000 in 1964. company or the other. Mr. Goldenson, in replying directly ABC, which last year sparked the to Commissioner Bartley's dissent, question of whether entities other than noted that the commission has often Comsat should operate domestic satel- permitted multipurpose companies to lites, however, will argue in comments acquire or operate broadcast properties. to be filed with the commission this "In no instance of which we are week that the FCC has and should exer- Dig that transmitter aware," Mr. Goldenson said, "has the cise the power to authorize non-Corn- commission later encountered any instance which the sat ownership of such facilities. A number of stations in the ... in broadcasting ITT's promise to permit ABC to farm belt make their transmitter activities were being subordinated to operate "substantially" independently sites do double duty as model other interests of the companies. In fact, many of these licensees are was made in response to a direct com- farms. Now IcRVS Corpus Christi mission question. "As we have stated has come up with the Texas coun- among the most outstanding licensees." in the applications," Mr. Geneen said, terpart: a drilling rig at its trans- He mentioned General Electric, "the broadcasting operations of ABC mitter location. RCA, Avco and General Tire. He also will be kept separate .from other ITT The search is for natural gas, cited companies with interests in broad- operations and the operations of ABC but the station will even settle for casting that also own magazines and as a licensee will be performed unaf- oil, says General Manager A. C. newspapers, such as Meredith, Triangle, fected by commercial, communications Lloyd Jr. Hearst, Scripps- Howard, Time -Life, or other similar interests of ITT." At a cost estimated in excess of Chicago Tribune, Cowles, Cox, Gan- Will Be Bound He also said that, a half million dollars, the drilling nett, Metromedia and Newhouse. to the extent ABC statements in the will extend to 12,500 feet, and While broadcasting and publishing applications represent promises of fu- is expected to be completed some- might be considered competitive ac- ture performance by ITT, "ITT fully time this week. The operation is tivities, Mr. Goldenson said, experi- accepts the commitments and considers under a lease arrangement with ence has shown that none of the com- itself bound" by them. the Coastal States Gas Producing panies has subordinated its broadcasting He added that the ITT board of di- Company, with the W. B. Dans- activities to those of its other interests. rectors is fully aware of the responsi- fiell Company doing the drilling. bilities to the commission and the public that the corporation will acquire as the owner of a licensee of numerous NAB denied entry broadcast stations. ITT, he said, "will fulfill all of those responsibilities." dropped from 18% of $111.4 million into AT &T inquiry Mr. Geneen said that the board in in 1962 to 9% of $156.5 million in a meeting April 13 voted to approve 1966. The National Association of Broad- all of the "undertakings" enumerated Mr. Geneen said ITT has "very casters' attempt to add its name to the in his correspondence with Mr. Golden - large and ample credit and capital re- lengthy list of participants in the FCC's son, including the promise to make sources" available to aid ABC. He cited inquiry into AT &T rates was denied financing available, "as needed." He ITT's annual consolidated earnings, last week. The FCC stated, however, added that specific requests would re- which are approaching $100 million an- that the NAB could submit another quire specific board approval. The com- nually, its present assets in excess of petition to intervene if it clarified mat- mission had asked whether the ITT $2 billion, and a line of credit in the ters left unsaid in the original request. board had approved financial aid "gen- amount of $140 million with a nation- In explanation of its denial, the FCC erally or specifically." wide group of banks and cash on hand said that petitions to intervene should Mr. Goldenson underlined ABC's of about $30 million. He also said ITT have been filed by Dec. 2, 1965, and need for financing by making public "can create substantial long -term debt that late petitions should "show how financial figures that are normally con- within the terms of its most restrictive the petitioner's participation will assist signed to the commission's confidential debt instruments." the commission in the determination of files. He said that while CBS's and ABC's Plans Mr. Goldenson, stat- the issues, and set forth reasons why it NBC's network operations have been ing that "survival in this dynamic in- was not possible to file a timely peti- increasingly profitable, ABC's have been dustry will go to the fittest, those with tion." losing money -$4.6 million in 1963, the know -how, the resources, and the NAB's petition, according to the $8.4 million in 1964 and $5.6 million ability to serve the public interest," FCC, does not do this. in 1965 (see page 34). ABC's profits said the financing would enable ABC to In its petition the NAB had said that from its owned- and -operated stations- undertake a wide -ranging effort to im- it would present "expert testimony" re- $63.5 million -more than made up the prove its programing service. garding determination of a proper rate loss, Mr. Goldenson noted. But the He said the network would have the base for television program-transmission profit gap between ABC and the other resources to gamble on new program- services. It was understood that NAB networks has widened. ABC's share of ing and thus avoid "sameness" in its would have an economist prepare a the total broadcast profits of the three programing; provide more "spectacu- study in this area (BROADCASTING, networks and their owned stations lars;" permit the production of "still July 18).

36 (THE MEDIA) BROADCASTING, August 1, 1966 Stay up front with the NBC Owned Stations

A television station ought to know its place...and entries in its category- network television productions nobody knows Cleveland like NBC -OWNED WKYC-TV. as well as local offerings. But when it comes to programming, we like to reach In presenting the award, the Catholic Broadcasters out a bit. That's why WKYC -Tv is especially proud of Association noted that Montage had attained "a level its Saturday documentary series, Montage -a program of art seldom achieved by the best dramatic shows." that spans topics as diverse as the problems of parent- Thus, like so many other programs produced by the hood or the joys of Beatlemania. five NBC OWNED STATIONS, Montage is proving that This past May, wxYC -TV's Montage won a Gabriel "local "doesn't have to mean "provincial." Award. In so doing, it won over all types of program WKYC -TV knows its place. It's up front.

Represented by NBC Spot Sales

New York! WRC -TV, Washington, D.C. WKYC -TV Cleveland / WMAQ -TV, Chicago/ KNBC, Los Angeles WNBC -TV l OWNED \_51 ATE SffS/T

f or A SEO-b Why an insurance company went into the movie business...

Here's the behind -the -scenes story of the new Allstate Good Driver Trainer -key to a remarkable program that is revolutionizing Driver Education

Back in 1962 the nation's facilities movies with "classroom automo- It wasn't all just movie -making for Driver Education were too biles" that weren't even built yet. -when the Allstate crew headed few and far too inadequate. to location. Allstate decided to do something Allstate went into production in One big problem was the pedes- about it and embarked on a public February, 1962. -Here is a brief trians who would point back at the service project that would make a account of some of the hurdles weird camera -car instead of look- major contribution to the indus- that lay ahead: ing realistic and unrehearsed. try's dream of the day when every And in La Porte, Indiana, a new driver will be a trained driver. New Camera ... New Car .. . civic -minded but over -eager snow- The goal was lofty. But it would New Budget - Realism demanded plow crew completely cleared a take a toll in time, sweat and a driver's -seat view. To get it, bridge that was supposed to be money. Allstate's people would Allstate had to mount a Cinema - a natural setting for part of a film have to take miles of realistic color scope camera on a special right - on winter driving. side -drive car from Canada. movies (more than 400 miles as it After explanation, the Allstate turned out) and then match the It cost plenty -but it worked fine. cameramen were allowed to shovel snow back onto the bridge, and another film was finally in the can!

Finally 400 miles of film later, -the Allstate Good Driver Trainer film library boasted 12 color films -a coast-to -coast course through night, snow, city, and over crowded highway and rutted country roads. Now came the hard part - matching the films to the "classroom automobiles." This part of the project was spearheaded by the Link Trainer people -the outfit that trained These student drivers have their "accidents" in the classroom, not on the highways. thousands of pilots for World !n just 50 minutes at the wheel, they will react to more than six dozen driving hazards. War II. 1962 model cars were used - Finally, everything was set. - gram gives each student hundreds The Link people used the front Film was in the projectors, keys of driving situations to react to ... seat and dash of actual automo- were in the "cars." experience shows that the Trainer biles and put complete equipment The first driver got behind the can handle up to one -third more in each. From an accelerator and wheel. students with the same number of speedometer to a special device Three minutes later, when he instructors ... that it's up to 40% that simulates the situation of mo- yelled at a "Sunday Driver" on more economical than present fa- tor stall. the screen, Allstate's project was cilities ... and finally, that auto ac- suddenly well worth the two years cidents are cut in half when new of time, sweat and money. drivers are trained drivers! So that's why Allstate went into Another Allstate first ... "Drive - the movie business. And it looks Away" Theatres -By May, 1964, as though we're in it to stay. the project was completely under way. 1550 of the Good Driver Train- ers were installed- either in class- Realistic movies to train young rooms or on board specially-built drivers is another reason why mobile trailers. They were in use at we can tell our customers, and 130 installations and Driver Trainer mean it... Centers around the country. More Good Driver Trainers are at this moment being produced, You're in and it's Allstate's goal that they'll good hands with Camera In the drivers seat. Student be used in every county in every drivers get a realistic "drivers -eye" view state. ...the result of mounting e Cinemascope Allstate® camera in a special right -side -drive car. Film crews travelled many hundreds of Statistics show they're needed. Insurance Companies miles to build the 12 -film library. -The Good Driver Trainer pro- Home Office: Skokie, Ill. Founded by Sears weeks ago of the Overmyer Network 5 -year licenses urged at hearings (BROADCASTING, July 18), he added, "will give dramatic emphasis to the NAB's Wasilewski appears before small- business panel, further growth and development of UHF stations." also asks rules for owner -announcers who are candidates Representative Conte asked how the land mobile users, who have the problem of limited frequency space, are to be taken care of. Mr. Wasilewski The House Small Business Subcom- the government," he added. asked in turn why it seems that televi- mittee concluded its hearings into ac- Broadcasters, he said, "have earned sion is always the area from which tivities of the FCC last week with a a longer license term, and its grant by spectrum seekers attempt to get their plea from broad- amendment of the Communications Act space. He said he wondered how effec- casters to length- would be a demonstration by the Con- tively the government frequencies en license terms gress of public confidence." (about half of available frequencies) and preserve the Asked by Representative Silvio O. are used, and felt this is "a proper present allocations Conte (R- Mass.) how long the term area for inquiry." plan. should be, Mr. Wasilewski said he felt It is one area that will undoubtedly Vincent Wasi- five years would be "reasonable" with be covered by an industry- government president the hope it would be extended in the lewski, committee looking into sharing of TV of the National future. Five -year terms, he added, are frequencies by land mobile use (BROAD- Association of applicable since they are already used CASTING, July 25). The initial meeting Broadcasters, was for other services under the Communi- of the committee is set for Sept. 29. the only witness cations Act. at the 40- minute Mr. Wasilewski Mr. Conte also asked if the license closing session term was increased and paper work was Thursday (July 28). He focused on reduced would the government be able three problem areas created by federal to retain control and supervision of Review board denies regulations, and said if spectrum space broadcasting. The NAB president said is taken away from broadcasters and he didn't think a great deal of paper- AM application given to land mobile users, it would work improves a broadcaster's service. "result in a gross disservice to the pub- "I feel," he added, "the less supervision A long- standing application submitted lic." from a regulatory body, the better the by Ned N. Butler and Claude M. Gray Mr. Wasilewski called on the sub- service would be." for a new AM station in Prattville, committee to "examine broadcasting it- Regarding other ideas to reduce Ala., was denied by the FCC's review self as a small business." There are paperwork, Mr. Wasilewski said he board last week. many advertisers who spend millions thought it would be worthwhile to cre- The board based its decision largely yearly, he said, but there are "thou- ate a joint industry- government group on the grounds that Mr. Butler, licensee sands of small advertisers whose bud- to look into the many forms sent to sta- of WTLS Tallassee, Ala., had sub- gets are counted in hundreds or even tions to see what they ask, how they ask mitted falsified program logs in con- tens of dollars. The latter are of par- it and what could be eliminated. nection with the renewal application ticular concern for small- market radio." Other problem areas cited by the filed for his station in 1964. He pointed to NAB figures showing NAB executive are "the relative in- Mr. Butler's "actual knowledge of that 17% of all commercial TV stations frequency and remoteness" of locations the log falsification and his failure to in the country are in markets of less for FCC examinations for third -class correct that falsification constitute such than 100,000 population and nearly operators, and the alternatives that face a serious infraction of his duties and 40% of the revenue of these stations a station owner or manager, who responsibilities as a broadcast licensee comes from local advertisers. In addi- doubles as an announcer, when he is a as to require a denial of the Prattville tion, he said, in markets of more than qualified candidate for public office. application . .. on this ground standing a million population, more than 20% In regard to examinations, Mr. Wasi- alone, and without regard to the other of the ad revenue is from local spon- lewski said, the FCC has been appraised separate and independent conclusions sors. of the problem and NAB hopes it will set forth," the board stated. Local Buying In radio, he cited an provide "a reasonable solution" such as The application of Messrs. Butler NAB study that showed 87 cents of allowing the tests to be given in a man- and Gray for the Prattville AM was every time-sales dollar of the typical ner similar to civil service examina- submitted to the commission in 1962 radio station came from local advertis- tions under supervision of a local post- and was designated for a comparative ers (BROADCASTING, July 1 I) . master or other federal authority. hearing with the mutually exclusive ap- Mr. Wasilewski said broadcast li- The owner -announcer who becomes plication of Billy Walker. A 1963 com- censees, particularly in small markets, a candidate, he pointed out, must either mission decision recommended the face problems that are "unique" to this quit appearing on the air and hire a granting of Mr. Walker's application, replacement but industry. Chief, among them, is the (if one is available for additional information bearing on three -year license renewal. hire), or he must offer free time to op- the character qualifications of both ap- posing candidates plicants prompted the review to He maintained the three -year term under Section 315 of board the Communications Act. "Either reopen the case. The issues were en- was an arbitrary choice with "the only alter- native might prove too expensive." larged, a further hearing was ordered reluctance" to providing a longer term The NAB president attacked pro- and eventually Mr. Walker withdrew rooted in "a general feeling that the posals to delete some UHF frequencies his application for the Prattville AM. science of broadcasting was new and from broadcasting for reassignment to It was at this time in 1964 that the relatively unexplored." There is now 40 land mobile because UHF stations "will commission levelled the charge that years of experience to support a longer make an essential contribution to our Mr. Butler had falsified the logs of term that would "reduce paper work for expanding economy and to the enrich- WTLS, thus raising a question as to both broadcasters and the FCC, while ment of the many cultures of our whether he possessed the character preserving all necessary authority in people." The announcement three qualifications to be a licensee.

40 (THE MEDIA) BROADCASTING, August 1, 1966 Griffith won it on points and so did we!

WORLD MIDDLEWEIGHT CHAMPIONSHIP FIGHT EMILE GRIFFITH VS. JOEY ARCHER JULY 13, 1966 10 P.M. EDT Market Station Rating Share Los Angeles KHJ 12 29 San Francisco KTVU 13 31 Salt Lake City KSL 19 50 Boston WNAC 18 44 Hartford -New Haven WTIC 15 38 Providence WPRO 17 42 Albany- Schenectady WTEN 19 48 Buffalo WKBW 15 31 Washington DC WMAL 11 28 Syracuse WHEN 16 41

AUDIENCE DATA ARE BASED ON ESTIMATES PROVIDED RV ARB, AND ARE SUBJECT TO THE QUALIFICATIONS ISSUED BY THIS SERVICE. COPIES OF SUCH QUALIFICATIONS ARE AVAILABLE UPON REQUEST.

Ninety -one stations carried this latest championship fight, telecast live and in color from Madison Square Garden. In the ten markets measured we were first in eight and a close second in two with shares ranging from 28% to 50 %. This championship fight was the seventh major sports event offered nationally by us in the past eight months. And it's still only the beginning! We've got more than twenty championship sports events scheduled for the next twelve months. The details will be announced soon. If you can't wait, call Jack Price at (212) 564 -8000.

MADISON SQUARE GARDEN - RKO GENERAL SPORTS PRESENTATIONS 1440 Broadway, New York, N. Y. 10018 of programing needs submitted by woL AM assignment appeared "riddled with falsehoods and WCAM sale by city exaggerations and distortions." in 3-way controversy The hearing is to determine whether set for hearing there is sufficient cause for setting the grant aside. What started off as a hard -fought but Then Came BCC The next link in The city of Camden, N. J., faces an relatively simple controversy over the the chain was forged when BCC, com- FCC hearing in its efforts to sell WCAM assignment of an AM license in Wash- posed of area advertising and broad- Camden to the L&P Broadcasting Corp. ington six months ago has developed casting personnel, applied for WUST'S The commission last week designated into a chain of controversy involving facilities; the daytime station operates for hearing the city's application for as- six applications and three antagonists. on 1120 kc with 250 w. signment of its station. The principals are WUST Bethesda, The commission on June 16 desig- One of the major issues to be investi- Md., whose programing is designed to nated the BCC application and WUST'S gated during the proceeding is whether serve the Negro population of nearby renewal application, along with the sta- or not L &P's survey of the needs and Washington; woL Washington, another tion's request for an increase in power, interests of the people of Camden was Negro-oriented station; and Bethesda - for consolidated hearing. adequate. WDAS Philadelphia, which Chevy Chase Broadcasters Inc., which Then, last week, the circle was com- opposes the sale of WCAM to L&P, will is seeking WUST'S facilities. pleted when WUST, with wot.'s renewal also participate in the hearing. The controversy began heating up in application pending, filed an application The principal owners of L&P are March when the commission designated for that station's facilities. Unlike WUST, Leonard and Philip Chess, who are the for hearing an application to transfer woL is a fulltime station, operating on licensees of WVON Cicero, Ill. 1 kw w WOL -AM -FM'S licenses from Washing- 1450 kc, with daytime and 250 nighttime. ton Broadcasting Co. to WOL Inc. At the sanie time, woo- asked the (Sonderling Stations Group) (BROAD- Changing hands commission to consolidate the various CASTING, March 21). proceedings in one hearing. WUST said ANNOUNCED The following station The $1.25 million sale had been ap- the issues involved overlap to a great sales were reported last week subject to proved by the commission eight months extent. It also noted that, if it prevails FCC approval: earlier. But WUST appealed the deci- in its effort to acquire woL's facilities, sion to U. S. court of appeals and later the 1120 kc frequency in Bethesda WSNY Schenectady, N. Y.: Sold by petitioned the commission to set the would be vacated and would be avail- Western Gateway Broadcasting Corp. grant aside, contending that the survey able for assignment to BCC. to Gene F. Seehafer, Skitch Henderson, Dr. John T. Parente and Francis Strat- man for $400,000 including five -year consulting agreement. Mr. Seehafer is former college professor and author of Outstanding several college text books on radio -TV Values advertising. Mr. Henderson is musical in Radio -TV director of NBC -TV's Tonight show, Properties which he will leave next fall. Dr. Par- ente is gynecologist and cancer specialist, and owner, with Mr. Henderson, of Vermont ski resort. Mr. Stratman is Single station market. Daytimer doing MIDWEST RADIO president of WMWM Wilmington, Ohio. approximately $70,000. Terms to quali- WSNY operates fulltime on 1240 kc fied buyer: 29% down, six years @ 6% with 1 kw daytime and 250 w nights. interest. $100,000 Broker: Edwin Tornberg & Co. WKVK Virginia Beach, Va.: Sold by Arthur W. Arundel Two systems located close together, in MIDWEST CATV and C. Braxton Valentine to group headed Sidney good markets. Lots of potential beyond by S. Kellam for $160,000. Mr. Arundel is the 2.000 current subscribers. $700,000 owner of WAVA -AM -FM Arlington, Va. and wxVA and w2FM(FM) Charles Town, W. Va. Mr. Kellam, who is excellent must be Virginia Beach political This daytime facility FLORIDA figure and busi- sold because of owners health. Single nessman and stockholder in WAVY -AM- station market with great growth in Tv Norfolk, Va., will dispose of WAVY store. Very liberal terms. $275,000 interest if assignment is granted. Wicvi, founded in 1954, operates daytime 6n 1550 kc with 1 kw. BLACKBURN & Company, Inc. WMBH Joplin, Mo.: Sold by Radio Joplin Inc. to David Fransen for $95,- RADIO TV CATV .,NEWSPAPER BROKERS 000. Radio Joplin, Dick Kasten, presi- NEGOTIATIONS FINANCING APPRAISALS dent, also owns KSTL St. Louis. Mr. Fransen of Wichita, Kan., is local busi- WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS nessman. WMBH, founded in 1928, op.. James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph erates on 1450 kc 1 Jack V. Harvey William B. Ryan John G. Williams G. Bennett Larson fulltime with kw Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. daytime and 250 w nights. Broker: Eugene Can 1655 Peachtree Rd. 9465 Wilshire RCA Building Blvd. Hamilton- Landis & 333 -9270 333 N. Michigan Ave 873 -5626 274 -8151 Associates. 346 -6460 WTKM Hartford, Wis.: Sold by Top

42 (THE MEDIA) BROADCASTING, August 1, 1966 Hat Enterprises Inc. (Ralph Schewe, Community Service Radio Inc., group KEED -FM. KEED, founded in 1954, op- president), to A. R. Ellman for $75,000. of Hollywood (Fla.) businessmen, civic erates daytime with 1 kw on 1050 kc. Mr. Ellman is part owner of WOKZ -AM- leaders and broadcasting personnel, for KEED -FM is on 93.1 me with 1.35 kw. FM Alton, and WGSB Geneva, both Illi- $350,000. Hollywood Community Serv- nois. WTKM operates with 500 w day- ice Radio is composed of Henry D. time on 1540 kc. Broker: Hamilton - Perry, C. Edward Little (presently gen- Landis & Associates. eral manager of woMA), Tom Kearns, Revocation upheld George Pallatto and Edward Foster. WRWJ Selma, Ala.: Sold by Ronald WGMA is 1 kw daytimer on 1320 kc. in Puerto Rico case Jordan Jr. to Mrs. A. B. Stutts for Station had its license renewal denied $69,500. Mrs. Stutts along with her because of Messrs. Enright and Barry's husband has CATV interests. WRWJ involvement in the quiz scandals of the An FCC hearing examiner has re- operates 1570 with 5 kw on kc day- 1950's. Later the FCC relented and affirmed an earlier decision in which time. Broker: Co, Chapman permitted the station to be sold. he recommended the revocation of three commonly owned Puerto Rican APPROVED The following transfers KENM Portales, N. M.: Sold by radio stations in a case involving the of station interests were approved by the Plains Broadcast Co. to Portales Broad- rebroadcast of Armed Forces Radio FCC last week (For other commission casting Co., owned by Carol Cagle, Service programs. activities see FOR THE RECORD, page Wyeth Patterson, Gary Robert and Examiner Forest L. McClenning, left 90). Larry Dale Ackers for $240,000. Mr. virtually intact the conclusion of his Patterson is employed with KVOP Plain- KCUL -AM -FM Fort Worth: Sold by earlier decision, on Dec. 21, 1964 view, Tex. Messrs. Ackers and Miss Dalworth Broadcasting Co. to John B. that the stations' former manager and Cagle own minority interests in KRBC Walton for $1,150,000. Mr. Walton minority stockholder, George Mayoral, -TV Abilene, Tex. Miss Cagle also owns presently owns KVII -FM Amarillo, bore principal responsibility for the al- -FM -TV KELP -AM -TV interest in KRBC -TV Abilene and KACB- KVKM Monahans, leged rule violations involved (BROAD- KFIF Tucson, Ariz., Tv San Angelo, both Texas. KENM, El Paso, all Texas; CASTING, Dec. 28, 1964). founded in 1950, is fulltime on 1450 kc and KVOD Albuquerque, N. M. He was The commission ordered the record with 1 kw day and 250 w night. recently granted approval for purchase in the case reopened and remanded the of KBUY Amarillo, Tex. Commissioñer KEED -AM -FM Springfield- Eugene, proceeding to Mr. McClenning in re- Bartley dissented, and Commissioner Ore.: Sold by Radio Wonderful Will - sponse to a petition by Mr. Mayoral, a also Cox abstained from voting, on ametteland Inc. to McKenzie Broadcast- 30 -year veteran of broadcasting, who KBUY. KCUL, founded in 1946, operates ing Co., owned by John W. Paulson, said he wanted to refute the "damag- on 1540 kc with 50 kw daytime and 1 R. John Schaecher Jr. and others, for ing allegations" against him. Mr. May- -FM operates on 93.9 kw night. KCUL $200,000. Mr. Schaecher is manager of oral claimed he had not been permitted me with 57 kw. KBUY Amarillo, Tex.: Sold by Radio KBUY Inc. to John B. Walton Jr. for $250,000. For information concerning Mr. Walton see WCUL -AM -FM above. EXCLUSIVE BROADCAST PROPERTIES! KBUY operates fulltime on 1010 kc with 5 kw. FAR-FM station, stereo equipped, in a market of one KEDO El Cajon, Calif.: Sold by John Hearne and Howard Tullis to Metro SOUTHWEST million -plus, operating in the black. Program- Communications for $425,000 and ming is preferred background music by city's $160,000 noncompetitive and consult- largest employers. Total price of $150,000 with ing agreements. Principal stockholders 29% down. of Metro Communications are Morti- mer W. Hall, former president and NORTH-Profitable daytimer consistently netting $20,000- owner of IC-LAC Los Angeles; Don Bals- CENTRAL plus per year before taxes to absentee owner. amo, KHJ -TV Los Angeles; Morton Sid - TEXAS Located in the shadows of Fort Worth. One roof ley, RKO General, and Leonard Cohen. Mr. Balsamo will be vice president and operation, real estate included. Priced at $160,- general manager. Messrs. Hall and Sid - 000 on terms. have interests in KEAP Beverly Hills. ley Contact- George W.Moore in. our Dallas office. Calif. KEDO is on 910 kc fulltime with

1 kw. KOWH -AM -PM Omaha: Sold by Wil- liam F. Buckley Jr. to Starr Broadcast- ing Group Inc. for $475,000. Starr 9 ,/ , Broadcasting Group is 661% owned ' .7 vJ 331/2% by William F. Buckley Jr. and & ASSOCIATES, INC. by Peter Starr. Mr. Buckley is publisher John F. Hardesty, President of National Review. Mr. Starr is general manager of Komi. Mr. Buckley, NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES pending FCC approval, has purchased WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO KISD Sioux Falls, S. D. Komi, founded 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. in 1922, operates daytime on 660 kc 393 -3456 337 -2754 748 -6345 392 -5671 with 500 w. KOWH -FM is on 94.1 me RADIO TV CATV NEWSPAPERS with 69 kw. WGMA Hollywood, Fla.: Sold by Dan Enright and Jack Barry to Hollywood

BROADCASTING, August 1, 1988 43 to defend himself in the hearing. FCC to slow down, The stations involved are WKYN and WFQM(FM), both San Juan, and WORA- but not to stop in August FM Mayaguez, all owned by Alfredo R. de Arellano Jr. and his family. The sta- FCC activities were scheduled to be- tions are accused of rebroadcasting gin slowing down this week, but not without written permission programs to the extent they have in the past dur- that Mutual Broadcasting System fur- ing August. The commission is even ex- nished to the Armed Forces Radio pected to break an 11- year -old habit Service in New York. and hold one or two business meetings. Additional charges alleged the sta- The commission, which announced in as tions failed to identify the programs Mr. Hurleigh Mr. McCormick June it would arrange August schedules being mechanical reproductions, oper- "with due regard for the proper dis- ated in a manner to give a false impres- position of pending matters," will con- sion that the programs were coming di- chief executive officer during Mr. Hur- tinue its hearings in the AT &T rate rectly from Mutual, and made misrep- leigh's absence. He is operating out of investigation. resentations to the commission. New York on a Monday- through-Thurs- Chairman Rosel H. Hyde said last Examiner McClenning, in his initial day basis, and returns to Washington, week the commission would meet week- decision, held that the station owners, from which he normally operates, on ly throughout the month. The only date having given Mr. Mayoral broad au- Fridays. on which all seven commissioners are thority, must be held legally responsible Corporate headquarters for the Mu- expected to be on hand for a meeting for any wrongdoing, and recommend- tual Broadcasting Corp., which recently is Aug. 17. But the chairman said a ed the license revocations. bought MBS (BROADCASTING, July 11), quorum would be available when Mr. Mayoral, in petitioning for a has been established in New York at needed. rehearing, said that he had actually the Waldorf- Astoria hotel. John P. Commissioners Kenneth A. Cox and spent little time at the stations and that Fraim, president of the parent com- Robert T. Bartley serve with Chair- while there he was primarily engaged pany, is operating there on a fulltime man Hyde on the telephone committee, basis. in engineering duties. He also said the which is conducting the rate inquiry. unauthorized broadcasts were a result Commissioners Robert E. Lee and of a deliberate attempt on the part of Will radio gain from Nicholas Johnson will also be in Wash- some employes "to condemn and con- ington during the month. Commission- vict WKYN in the eyes of the Federal fourth TV network? ers James J. Wadsworth and Lee Communications Commission." Loevinger will be on vacation out of Examiner McClenning, however, said The advent of the city during part or all of the month. in his supplemental decision that he a fourth TV network is likely to benefit radio because of the But both would be close enough to found no reason to change in any ma- return to Washington if necessary. terial way the conclusions he had intensified competition for the TV audience, according The commission is slowing down reached previously. He also said he to an editorial in the August issue this month, rather than stopping, re- found "no evidence" supporting the al- of the MBS newsletter, Of Mutual Interest, portedly because of a mounting work- leged conspiracy to defame the station. which is being distributed this week. load and a shortage of personnel to The editorial was drafted by MBS handle it (CLOSED Clacurr, June 13). President Robert F. Hurleigh before he suffered a coronary on July 16 (see Hurleigh expected above). It makes the point that "the average consumer has two eyes and has to leave hospital soon not been given the gift to operate them separately," and adds: FCC St. Louis action Robert F. Hurleigh, president of the "The more he has to look at (as far Mutual network, was reported last as radio is concerned) the more the upheld on two counts week to be making "good progress" in odds will become even all the way recovering from a heart attack, but was round." A federal court in Washington last expected to remain in the hospital for Mr. Hurleigh insists that if another week said the FCC had acted properly at least another week or 10 days and to network "muddies the TV waters," the in authorizing interim operation on be convalescing for six to eight weeks. face of radio "should become clearer 1380 kc in St. Louis pending the out- He was stricken at his summer home and prettier with every passing day." come of a hearing for that vacated at Ocean City, N. J., July 16. He now He notes that the initials of the network KWK frequency. is in the nearby Shore Memorial hos- operations are ON [Overmyer Network] In a unanimous three -judge decision, iptal at Somers Point, N. J. A Mutual and expresses the hope that "the letters the U. S. Court of Appeals for the Dis- executive said his doctor described the never are reversed." trict of Columbia upheld the FCC's seizure as a "delightfully dull coronary" When Mutual was in the process of action and denied a petition from 1380 and reported that Mr. Hurleigh was being sold to its present owners, Mutual Radio Corp. against the interim grant able to be taken out from under oxygen Broadcasting Corp., several months ago, to eight of the nine applicants for the last Monday (July 25). Mr. Hurleigh indicated that the new 1380 kc frequency in St. Louis. They Three days before the attack, Mr. management intended to expand into also upheld the FCC's position holding Hurleigh had broken a bone in his foot TV and work toward a fourth network. that WBEL Beloit, Wis., also on 1380 kc, when he twisted an ankle while stepping At the time of the announcement of the did not have the right to require a hear- out of a cab in New York. On the day Overmyer Network several weeks ago, ing because of interference from the St. of the attack, his New York apartment Mr. Hurleigh said Mutual was still not Louis facility. was entered and robbed. dissuaded from considering a venture The case stems from the 1963 revoca- Stephen J. McCormick, vice presi- into another TV network but added it tion by the FCC of the license of KWK dent for news and also assistant general planned to "move along, one step at a St. Louis. As soon as the 1380 kc fre- manager, is serving as the network's time" (BROADCASTING, July 25). quency was declared vacant, more than

44 ITHE MEDIA) BROADCASTING, August 1, 1966 We thought we would do a coverage study January- March, 1967

but you thought ,,. ,,r.r ,,,.,.,... .: ,,, ,-¡.,,, , e,r,r,,,. it should be January -March and July- September

It's going to be January -March and July- September.

The result will be a circulation study which reflects based on personal interview exclusively. There is a

more of the year, more of the year's key programming September I discount date, as announced. September variations, longer days as well as shorter days. in all 2 CP'67 will cost more. Still a fine buy, but not as other details, CP'67 remains as originally announced fine as on or before September 1. Contact the nearest and enthusiastically accepted: Radio only; personal Pulse office: In L.A.: Allen Klein. In Chicago: Paul interview only; in fact, the first circulation study Gillett. In New York: George Sternberg.

Agency subscribers to date include: WILLIAM ESTY COMPANY; Puise & WEST, WEIR BARTEL; SSC &B: 730 FIFTH AVENUE, NEW YORK, 10019 DANCER-FITZGERALD-SAMPLE PHONE: 212 JUDSON 6 -3316

BROADCASTING, August 1, 1966 45 a dozen applicants filed. A group got standing still." together and proposed interim operation A task force The creation of a task force won't pending the outcome of the hearing. solve the critical problem of lack of The commission granted this applica- manpower, a problem that all govern- tion without a hearing. for CATV ment agencies are facing as a result of 1380 kc Radio Corp. applied for in- the administration's efforts to curb gov- terim operation only, but the commis- ernment spending. At one time esti- sion found that it was related both to FCC plan will bypass mates of the number of personnel needed the prior licensee of 'twit and to Kwx to handle CATV matters was put at 40 Broadcasting Corp., one of the appli- Broadcast Bureau in new hands. Now commission officials cants for a regular grant of the facility. talk of "squeezing out" 10 to 25 staffers Because the interim operator is "open cable regulation from the existing table of organization. ended," the court said this does not con- The job of finding the people to staff flict with its prior decision forbidding the task force has been given to the the FCC to make a grant without a The FCC is moving toward the crea- commission's executive director, Max hearing where there is more than one tion of a task force of staff members Paglin. But while the chairman has applicant. who will handle CATV matters and re- said he would like the force set up On the WBEL complaint, the court port directly to the commission. It "promptly," there was no indication of said that wBEL's original authorization would operate independently of the much progress last week. and subsequent renewals conditioned Broadcast Bureau, which now has re- In another CATV matter, the way WBEI. to receiving interference from sponsibility for CATV matters. has been cleared for final commission the pre -existing station in St. Louis. The bureau has long been criticized action probably at a meeting scheduled Revocation of the xwx license did not by CATV forces as being prejudiced for Aug. 17, on a reporting form to be expand the scope of LABEL'S license, the against cable companies. And that cry used by CATV's in submitting the in- court said. has been taken up within the commis- formation that is required by the new Circuit Judge Warren E. Burger sion by Commissioner Lee Loevinger. CATV rules (BROADCASTING, July 11). wrote the appeals court decision. Judges The task -force idea, however, was The National Association of Broad- Walter M. Bastian and J. Skelly Wright originated and is being pushed by Chair- and the National Community concurred. casters man Rosel H. Hyde. And he said last Television Association expressed their week the question of prejudice is not approval of the draft form in letters to involved. the commission last week. NAB group discusses He said it was simply "too early to make a judgment as to what this [CATV] pay -television stand business will amount to. I wasn't prepared to make any changes in the orga- CATV copyright Discussion of the National Associa- nization chart. As a result, I suggested tion of Broadcaster's position on pay TV a special task force be set up that would hearing set and copyright regulations for CATV report to the commission." was covered last Wednesday (July 27) The idea of a task force was not uni- The first move in a campaign by the by the NAB Future of Broadcasting versally acclaimed at the commission. CATV industry to revise the copyright Committee. Later, the NAB executive Commissioner Kenneth A. Cox opposed law to exempt cable operations from committee laid plans for selecting a it when it was first broached at a com- paying copyright fees where they are three -man architectural panel to review mission meeting two weeks ago. And already paid by TV stations gets un- proposals for the new NAB headquar- last week he made clear he was still op- derway Tuesday (Aug. 2). A Senate ters building. posed to the establishment of a unit Judiciary subcommittee will begin a On record in opposition to any form independent of the Broadcast Bureau. hearing that is expected to range from of pay TV, NAB will attempt to show Commissioner Robert E. Lee has op- points of view of cable owners to those that pay -TV operations, wired or wire- poosed the idea also. of the government, broadcasters, li- less, offer no more variety in program- Chairman Hyde, however, said that censing organizations, organized sports ing than that available on free TV. the commission discussed it at a meet- and motion pictures (BROADCASTING. The comments will be made on the ing last week and that there had been July 25). FCC's proposed rulemaking to estab- "no objection." He also said that no Aside from the principle of exemp- ish a nationwide pay -TV system. further vote of the commission was re- tion itself, which is bound to have pro- Douglas Anello, NAB general coun- quired to establish the unit. tagonists as well as antagonists, the ma- sel, will testify before a Senate Judi- The move comes at a time when the jor question is expected to be a matter ciary subcommittee on the copyright commission is bogged down in a flood of distances. question this week (see this page). of pleadings involving CATV matters The CATV industry, undoubtedly, Based on the FCC's 24 -hour nondupli- -petitions and counter -petitions in- will recommend a wide -area service cation policy, he will advocate allow- volving CATV requests for waivers of contour for each TV station. Broad- ing CATV's within a station's grade A the rules and broadcaster requests for casters are expected to concur in the signal to carry programs without pay- additional protection against CATV idea of exemption but only to the grade ing a copyright fee. This would be systems. A contour. Other witnesses are ex- only if the CATV's do not originate A Broadcast Bureau force of four pected to take varying positions. programing. lawyers, whittled down from six after The hearing, which will run through The executive committee, which with one resigned and another was hospital- Thursday, will take place in Room 1318 the building committee is under board ized, and three secretaries is struggling of the New Senate Office Building in instructions to select the architectural merely to keep up with a flood of con- Washington. Witnesses in order of ap- experts, will be seeking and contacting gressional correspondence and to pre- pearance: candidates for that blue -ribbon group pare a draft of a commission order on Aug. 2- Abraham L. Kamenstein, this month. The next scheduled meet- the petitions for reconsideration of the register of copyrights, Library of Con- ing of the executive committee will be new CATV rules. "We're making no gress; Rosel H. Hyde, chairman, FCC; in Chicago Sept. 7 -8. progress," said one staffer. "We're just Frederick W. Ford, National Communi-

48 (THE MEDIA) BROADCASTING. August 1. 1888 "THEY'RE COMING TO TAKE ME AWAY HA, HAAA!"

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SESAC 1 N C.

10 COLUMBUS CIRCLE NEW YORK, N. Y.

BROADCASTING, August 1, 1966 41 ty Television Association. which now operates in Los Angeles and Aug. 3- Douglas A. Anello, Nation- San Francisco, will merge with the new Another court test al Association of Broadcasters; Ernest firm, Television Microwave Inc. The W. Jennes, Association of Maximum latter company now transmits Salt Lake due on CATV rules Service Telecasters; Herman Finkel- City television signals to CATV systems stein, ASCAP; Sydney M. Kaye, BMI; in Elko and Wells, Nevada, as well as Albert F. Ciancimino, SESAC; Pete to a number of other small markets in The basis for another court chal- Rozelle, National Football League; Har- that state and California. lenge of the FCC's CATV rules was old O. Lovre, American Football In addition to the combined opera- laid last week in a commission order League; Paul A. Porter, organized base- tion, Mr. Cooke will continue operating directing TeleSystems Corp. to stop ball. separately his American Cablevision violating those rules. If implemented, Aug. 4. -Louis Nizer, American Mo- Co., one of the nation's major CATV the order would require the system, tion Pictures Association; Arthur Krim, systems. which operates in the Philadelphia United Artists; Richard Jencks, CBS. suburbs, to halt operations, at least ABC and NBC have notified the temporarily. committee, which will be headed by Valley Cable request The order provides the customary Senator Quentin N. Burdick (D- provision for an automatic stay to per- N.D.), that they will file statements. for microwave approved mit the system to seek judicial review. And the system has served notice it Valley Cable Television Corp. last would challenge the commission's Public service prevails: week received FCC approval to con- authority in the CATV field (BROAD- FCC waives 3 -year rule struct fixed point -to -point microwave CASTING, May 30). stations for additional CATV service in The vote was 4 to 2, with Commis- Idaho. sioner Kenneth A. Cox signing the In giving up private life for public The new microwave stations will en- order, in which Chairman Rosel H. service, Theodore Kupferman and Rob- able Valley Cable to relay the television Hyde and Commissioners Robert E. ert Price, former principals Atlantic of signals of KCPX-TV, KSL -TV, KUTV(TV) Lee and James J. Wadsworth joined. States Industries Inc., parent corpora- and KuED(TV), noncommercial, all Salt Commissioners Robert T. Bartley and tion of WNVY Pensacola, Fla., WLOB- Lake City, to Mountain Home and Lee Loevinger dissented in separate AM -FM Portland, Me., and WTSA Brat- Mountain Home Air Force Base, in statements in which they reasserted their tleboro, Vt., have decided their that Idaho. view that lacks the new obligations require fulltime the commission alle- The commission denied petitions by necessary jurisdiction. Commissioner giance and the FCC has agreed with Boise Valley Broadcasters, licensee of Nicholas Johnson did not participate. them. Mr. Kupferman is now a mem- KBOI-TV Boise, Idaho, which had re- Top -100 Rule As in all other cease - ber of the House of Representatives quested additional nonduplication pro- and Mr. Price is presently deputy and- desist orders issued since the com- tection and also enforcement of the March mayor of New York City (BROADCAST- mission rules became effective FCC's rule that requires a hearing 17, violation ING, July 25). the case involves of the before a CATV can import distant sig- requirement that systems obtain com- In granting its approval of the sale nals into any of the top -100 markets. of 52% of Atlantic States to Ralph mission permission in a hearing before their grade Guild, the FCC concluded that the cur- Broadcaster buys newspaper transporting signals beyond rent commitments of transferors Theo- B contour into any of the top -100 mar- dore Kupferman and Robert Price war- Purchase of the Black River Falls kets. rant an exception to the rule that re- (Wis.) Banner Journal by a group But for the first time in its effort quires licensees to hold authorized headed by Charles R. Dickoff, WEAQ to bring CATV's into regulatory line control of broadcast facilities for at Eau Claire, Wis., was announced last the commission is faced with a system least three years. Messrs. Kupferman week. The weekly newspaper, with that has violated the rule requiring and Price did not hold authorized con- 4,000 circulation, was sold by Perry CATV's to notify local television sta- trol of WTSA, WLOB -AM -FM and WNVY Hull, former congressman. Broker: tions before beginning operations. for the required three -year period. Hamilton- Landis and Associates. It is this violation that could require Both Messrs. Kupferman and Price TeleSystems to come to a temporary have stated that their present duties Media reports ... halt. The commission order directs make it impossible for them to devote TeleSystems to cease operations until 40 The call letters of a adequate time to supervision of the After years 30 days after notification is given to Va. 5 kw fulltimer WMBG stations. Both men have concluded that Richmond, the licensees and permittees of stations will be changed to WTVR. The station, it would be in the best interest of the in whose grade B contours the system founded in 1926, joins its sister TV public if control of Atlantic States were operates. WTVR(rv). Along with its new name, transferred to a person capable of giv- TeleSystems is violating the distant - the station plans a change in its pro- ing fulltime supervision to the stations. signal rule by carrying the signals of graming aimed at the young moderns. three New York stations-wHEw -Tv, The news staffs of both radio and TV Cooke firm buys microwave WoR -TV and wptx(TV) -into Spring- will be joined to offer more complete field Township, a suburb of Philadel- Los Angeles businessman and sports coverage. Roy H. Park Broadcasting is phia, the fourth largest market. In promoter Jack Kent Cooke, who has licensee. all, the system carries the signals of 11 grabbed up major- league franchises in International project Government stations, six of them from Philadelphia. both professional hockey and soccer in and business leaders from three states TeleSystems had served notice that recent months, turned his acquisition and Canada are to attend the ground- it disputed the commission's assertion drive to the community antenna tele- breaking ceremony Aug. 9 for the new of authority in the CATV area and in- vision business last week. million -dollar broadcast center of KDAL- tended to violate the rules and thus He announced purchase of a televi- AM-TV Duluth, Minn., in Duluth's Gate- bring about a court test. Buckeye Cable - sion microwave system for more than way urban renewal area. WON Conti- vision Inc., of Toledo, Ohio, the first $500,000. Trans -American Microwave nental Broadcasting Co. officials also CATV hit with a cease -and -desist order, Inc., a Jack Kent Cooke -owned firm, will take part. has already gone to court.

48 (THE MEDIA) BROADCASTING, August 1, 1866 Putting the RCA TK -42 COLOR CAMERA Through Its Paces at 1966 NAB CONV ENTION

The one color camera operated under widely varying usually avoided with color cameras, are now possible. conditions at the 1966 NAB convention was the TK -42. The green hair effect, caused by back light on dark - Live demonstration of the numerous features of this haired performers, is eliminated. Strong reflections (spec - "Big Tube" Color Camera showed what the camera ulars) are handled without halo or flash. Color tracking can do under normal and "problem" conditions. is accurate down to the subtlest shades. The big 4/ -inch image orthicon in this camera makes Photographs on these pages depict several of the every color picture better ... Flesh tones are vibrant scenes from the NAB demonstration. The captions for and realistic over widely varying light levels. Silhouettes, the pictures are taken from the script. "Your date with the TK-42 begins. The "silhouette" has till now been an effect generally avoided. Notice how the TK -42 handles this low light level, with uniform shading in the low light areas. Notice particularly the color fidelity of the face. The light level of the face is in the neighborhood of 20 foot candles yet the camera is operating at f /8, which is the normal opening at 250 foot candles.

"In this area of our set the lighting from the front is all at 250 foot candles, but if the camera looks into the mirror, we see the face in light and shadow. The ratio of illumination on her face from lightest to darkest is 8 to 1. You are watching at this point a most critical test of color fidelity. The ability of a camera to faithfully reproduce skin tones in widely varying light levels.

"lt has often been said that one picture is worth a thousand words. Compare now the live image with the monitors in this example of the sharp- ness and color fidelity of the TK -42 as it scans milady's dressing table. "Although the video operator would normally make an adjustment of the iris to compensate for changes in scene lighting level, we wish here to show the ability of the camera to handle this change during the interval before the operator has been able to optimize the iris setting. Watch as our models pass through various light levels on the set.

"Milady's dress, in beaded white, is handled cleanly and beautifully by the TK -42. The scene here is under normal lighting.

"The jewelry reflects the light directly into the camera. The TK -42 is unique in its ability to handle "spec - ulars" such as these, cleanly. The big four -and -a -half inch image orthicon makes the big difference here. "Watch now as the candles are lit. The TK -42 handles this in color better than most monochrome cameras do in black- and -white. In a scene such as this specular highlights are often 50 times as bright as the overall lighting.

"Have you ever noticed that a dark- haired TV performer standing in strong backlight will appear to have green hair? Technically this green hair effect is called polarization. The TK -42 has eliminated this problem.

"There you have it. The TK -42 with its superior resolution, sensitivity, color fidelity and tracking ability. We hope that its specular response, remarkable ability to handle overloaded light and eliminate polarization has been amply demonstrated. The TK -42 is the BIG TUBE camera with the perfect color picture."

THE MOST TRUSTED NAME IN TELEVISION The new appeal of country music

Loyal, growing audience leads advertisers, stations to turn to C &W with a sophisticated format, a vast change from the hillbilly tunes that were its origin

"It's a big, wide wonderful world of Madison Avenue agency types may thousand for adults. country music and the whole wide think the audience listening to such This approach is bringing more na- world is singing this song." "personalities" is located entirely in tional money to C &W stations than ever The lyrics opened LeRoy Van Dyke's East Overshoe where the mean in- before. Major reps, who previously did appearance at the National Association come is $4.28 a week. At least those not go out of their way to acquire C &W of Broadcasters convention in Chicago are the fears of some station executives stations, now are interested in them. In last spring and they seem to be ringing who claim some advertisers are still addition, reps are suggesting to their closer to the truth daily. reluctant to lend their names to a C &W own stations that are not faring well Mr. Van Dyke is one of the new station, regardless of how impressive in the numbers game that they look into breed of country entertainers. He the station's ratings are. a C&W format. doesn't wear a 10- gallon hat or hand - A New Image On the other side Unduplicated Audience The interest tooled boots. He does appear in conti- of the coin, many stations feel they of the reps, the increasing number of nental -cut suits, shirts with tab collars have acquired -via osmosis-a good stations, the results these stations pro- and conservative four -in -hand ties. deal of this new image since timebuyers duce for advertisers and the size and He is of the new breed that has in markets like New York. Chicago and composition of audience are also play- turned up in radio, too. Many of the Atlanta have been exposed to the ing a part in the spectrum buy. Un- stations changing to country- and -west- modern format of country music. The common in C&W until the past year, ern formats (almost 100 since last Oc- introduction of C &W formats by WJRZ stations are finding they get some busi- tober, a BROADCASTING survey shows) Newark, N. J.. WJJD Chicago and WPLO ness, with or without ratings, just be- have dubbed their disk jockeys as the Atlanta, the latter in a market that cause they're reaching an audience no "country gentlemen," the "southern already had several C &W outlets, has one else is duplicating. gentlemen" or the "western gentlemen." given the media departments of many A major factor in the switch to C &W In each case the word "gentlemen" is larger agencies the opportunity to tune is the individual station's market situ- the key to the new image that stations their local dials to the country sound of ation. In many cases, and the stations want to create when advertisers and the '60's. have no reluctance in talking about it, listeners find out that C &W is now in Station reps complain about the low they were the third top -40 in a market town. rates of some country stations. They with three top -40 stations, the fifth There are still plenty of C &W enter- feel the stations are vastly underpriced, middle -of- the -road station out of a six - tainers appearing in the traditional considering the audience they deliver. station market, or as one station put western-style garb, just as some stations In turn, they point to the adult audience it: "We were just duplicating a service still have DJ's like Uncle Bill, Cousin most C &W stations have -an audience that the audience seemed to prefer over Al or Old Pappy Pete. that is very heavy on men and women ours." But to many the name of the game between 18 and 34 and secondly be- Other stations, and several major is "image" and the folksy nicknames tween 35 and 49. reps support the thesis, feel that rock can evoke the thought of a coverall - The reps turn this low price into a clad, terbaccy -chompin' clodhopper selling point, however, once the sta- from East Overshoe in the minds of tions begin to deliver the numbers. Broadcasting advertisers and agencies. What's worse, Then they can point to the low cost -per- SPECIAL REPORT

BROADCASTING, August 1, 1966 53 THE NEW APPEAL OF COUNTRY MUSIC continued As in any other music forni there arc complaints about the music available. Several stations say they need more 'n' roll is on the wane as the major Who Made Honky Tonk Angels," "l'm modern instrumentals and one FM sta- format in radio today and that country Throwing Rice at the Girl 1 Love," tion bemoans lack C &W music's star is on the rise as the format. "They Took the Stars Out of Heaven," the of available in stereo. When they saw the trend forming, "Why Don't You Haul Off and Love But they all agree on these stations add, they jumped in with Me," "Dear John Letter," "There one thing: The amplified both feet to be the first in the market Stands the Glass," "I've Enjoyed as guitar, the thumping bass, the the occasional with the new sound. Much of This as I Can Stand," "Young steady drumbeat, use of string sections and the The only fallacy in this position is Love," "I Don't Hurt Anymore," "Your professional have that the sound actually isn't new. Ex- Heart Turned Left and I Was on the chorus backgrounds done the most cept for classical music, it's been around Right," "Blue Kentucky Girl," "The to update country music and urbanize longer than any other form of music Other Woman." it. played on the air. The only thing that These songs and thousands more like Most C &W stations say that hillbilly music doesn't has changed is the beat. them reflect the daily lives of people get played on their stations. go Popular music goes through cycles who love, hate, win, lose. More than They for the Nashville sound that have run the gamut from Wayne any other form of American music, -not bluegrass. They're aiming for the King to Wayne Newton, from Kay C &W reflects the heart of America. young adults who have moved out Kyser to Chubby Checker, from Wee They may sound like corn, but the of the rock stage but now want a beat Bonnie Baker to Petula Clark. The listener can identify with the lyrics and and lyrics they can make out. average pop -music station, that mixes that is one of the elements that has The growth of stations that program in some soft sounds with a top 40, perpetuated country music. country music is shown in the figures might turn up with a Peggy Lee, Frank The growth of C &W can easily be of the Country Music Association, the Sinatra or Bing Crosby -but Wayne reflected in Nashville, the home of the organization that has been the mar- King, never. music, where 10 recording studios are shalling force for C &W. At its board Many Kinds of Country In country always in use pumping out tunes for meeting in Beverly Hills at the Beverly music, a station can and often does mix 26 record labels that have offices there. Hilton a few weeks ago the CMA an- the ultra -modern sound of country-pop Roy Acuff, the 62- year -old "King of nounced membership had reached 1,550 artist Roger Miller with the traditional- Country Music," a member of the individuals and 111 organizations. A ist vocals of Ernest Tubb, who has Country Music Association's Hall of year ago, the comparable figures were been cutting records for 25 years. They Fame and a partner in Acuff -Rose 1,406 and 71. can segue from the ballads of Loretta Publications, Nashville's first publish- Station Statistics CMA's June 1966 Lynn to the instrumentals of Del Wood ing house, says that writers who only report of stations programing C&W music lists 2,066 radio stations programing it anywhere from two to 24 hours a day. Last year the figure was 1,639 and in 1963 it was 1,300. Of the 2,066 stations, 298 are exclusive C &W stations compared to 208 in 1965 and 97 in 1963. Many stations feel the help given them by the CMA and its members has been instrumental in making their switch to C &W successful. The CMA board is now developing a new package of programing and sales tools including a series of jingles for on -air use. A history of country music and CMA will be on display for all to see this fall when the Country Music Ha!! of Fame and Museum is opened in Nashville. The building is due to open on Oct. 1, less than three weeks before Country and western stations pick up star, appears on the Mountain Dew country-music disk jockeys, of Amuse- entertainers additional publicity whenever one music review at Palisades and fans make their annual pilgrimage their stars appear in public. Here ment Park, N. J. The program is broad- to the country -music festival which sur- Johnny Dollar, Columbia recording on WJRZ Newark, N. J. cast rounds the birthday of wsm's Grand Ole Opry. without losing a listener or a sponsor. pop tunes are moving over to the The Opry, perhaps more than any The sound of country music is mod- country field. More songs than ever other single entity, has been responsible ern. It has an infectuous beat, some- are being submitted to the publishing for keeping country music a viable, what more subdued than pop music, houses and more country music than living thing during periods in the past and listenable lyrics that tell some of ever before is being recorded and sold. when it lost popularity. the most plaintive stories man has Growth Is Steady "It's like planting A staple for 40 years, the Opry will yet heard. a seed and waiting for it to grow," says celebrate its 41st birthday on Oct. 20- The titles of some popular C&W Mr. Acuff. Country music has been 22. The more than 300 past and pres- tunes over the past 20 years reflect the nurtured through the years by those ent members of the Opry represent trials and tribulations that a true C &W who weren't ashamed to admit they an ultimate "Who's Who" of country fan can soak up like a sponge: "Di- liked it and now it's growing to the music. The continual sold -out status of vorce Me C.O.D.," "It Wasn't God point "city audiences are willing and Opry shows and broadcasts and the in- a few years ago were pounding out proud to admit they listen," he adds. creasing need for extra shows on Friday

54 (SPECIAL REPORT: C &W MUSIC) BROADCASTING, August 1, 1966 Switch to C &W format seems to forecast higher ratings

There is no more important sub- switch to C &W. Afterward, the day - increasing from 0.7 to 2.6. ject to stations seeking a share of the timer received morning and afternoon WESC Greenville, S. C. increased national and regional advertising shares of 4. The station was also its Pulse shares from 12 to 22 (M) budget than ratings. below Hooper's cutoff and then and 10 to 20 (A). That explains some of the increase turned up with ratings of 3.8 (M) WARR Orlando, Fla., below the in number of stations using the and 3.2 (A). cutoff before going C&W, showed country and western formats. As a WSLS Roanoke, Va., had Pulse Pulse shares of 11 (M), 15 (A) rule the audience increases. shares of 7 (M), 8 (A) and 24 (E) and 12 (E) after switching. A random selection by BROAD- when only the evening segment was CASTING of a dozen major- market C &W. A year later after complete WIVx Knoxville, Tenn., increased stations that have made the switch conversion the shares were 35 (M), Pulse shares from 9 to 12 (M), 6 to to C &W in the past two years reflects 42 (A) and 37 (E). 12 (A) and 1 to 2 (E). Its Hooper the stations' claims. They generally WPLO Atlanta had Pulse shares ratings went from 3.4 to 7.9 (M), 5.3 10.9 do show increases. of 10 (M), 10 (A) and 15 (E) be- to (A) and 2.8 to 10.3 (E). The shares and ratings are based fore converting. Afterward, the shares WJJD Chicago went from below to 8 on data supplied by The Pulse, C. E. were 15 (M), 19 (A) and 13 (E). the cutoff point shares of (M), Hooper and Mediastat. (M- morning, Before C&W, it had a total Hooper 9 (A) and 5 (E) in Pulse. Its total A- afternoon, E-evening. Pulse figures rating of 9.9. This became a 12.0. rated Hooper period went from 1.5 reflect share of audience. Hooper WYNR Rochester, N. Y., went to 3.7. figures are ratings.) from 3.0 to 10.3 (M) and 2.4 to WDOD Chattanooga was below the In Akron, Ohio, WSLR had Pulse 10.8 (A) in Hooper ratings. In Pulse cutoff point before switching shares of 7 (M), 3 (A) and 12 (E) Pulse its shares went from 8 to 17 and went to 13 (M), 15 (A) and before the change. Three months (M) and 7 to 14 (A). 30 (E). Its Hooper ratings went later the shares were 13 (M), 14 (A) WJRZ Newark, N. J. was below from 5.3 to 4.0 (M), 3.0 to 8.7 and 13 (E). Hooper rated the station the Pulse cutoff before going C &W. (A) and 3.8 to 10.9 (E). with 6.1 (M) and 4.9 (A) before After, it received shares of 4 (M), 6 WYDE Birmingham, Ala., saw its the switch, and 15.2 (M) and 16.9 (A) and 5 (E). Hooper rated the Pulse shares go from 4 to 7 (M), 6 (A) after. station with 0.3 for the total rated to 9 (A) and 5 to 4 (E). Its Hooper WYLO Jackson -Milwaukee was be- time period before C &W and 3.7 rating went from 3.3 to 7.4 (M) low the Pulse cutoff point before its after. Mediastat showed its shares and 3.5 to 10.2 (A). i and Saturday nights at Ryman Audi- increased Iistenership and increased and it may not be playing music any torium, the home of the Opry, is testi- business. They're getting numbers of the differently or have any better DJ's, the monial to the enduring qualities of the size every manager dreams about and daytimer stands to lose something on music and the performers. every rep wants to have in hand when the move. The CMA claims stations are switch- he faces the gray -flannel set. One major advantage country sta- ing to country-music formats at the rate As the number of stations program- tions seem to have over their other - of one a day, and it could be right. ing C &W grows, however, there is a format opposition is in the identifica- One station making the change today strong feeling among many stations and tion of the listener with the artist (Aug. 1), is KYND Tempe, Ariz. The 50 reps that the audience doesn't grow at and the announcer. Rockers may hold kw daytimer has had a middle -road the same pace. There is a basic hard - in- person shows featuring top national format and has felt it was one of a core country-music audience in any talent as headliners with a series of dozen stations in the 26- station Phoenix community, they say, and these listeners relatively unknown supporting acts and market that was going nowhere. Now will go over to the first station pro- draw fair to good audiences. The ap- it's shooting for the C &W fans. graming the music they want to hear. pearance of the Beatles, of course, is C &W Chart The average country Additionally, listeners who are tired of an exception to the rule and by the music station today programs against a other formats will switch over to C &W same token that long-haired English top 30,40,50 or 100 chart. It is, stations. group does not need a station to spon- essentially, a pop top -40 station, substi- Some say the audience is limited. sor it. tuting C&W for rock 'n' roll and using When a station has reached its opti- The C&W stations, however, can DJ's that are fast paced, but just a hair mum audience, these supporters believe, pack auditoriums from one end of the quieter and slower than those on the second C &W in the market will country to the other, with one head- rockers. cut more into that audience and take liner and 25 local acts. In addition, It has the sound effects, jingles, pro- away less from listeners to stations many country stations feature live, local motions and contests, most often asso- with other formats. music with a home -grown C &W band. ciated with rockers. And it publishes its Just as rock 'n' roll, classical, middle - WHOW Clinton, Ill., has live music own weekly list of the top- country hits road and background music stations with its Cornbelt Country Style Artists. in its market. split their audiences, so do country Last summer the artists played 26 dates, There is also an increasing aware- stations. And the stations in country broadcasting from most of them, in- ness of the need for strong news opera- now, while extolling their successes, are cluding a 10-day stint at the state tions to help create the "image" the wary of the next guy who is looking fair. This year they'll be playing 30 stations desire. As one station rep for a gold -mine format. locations. phrased it, "today's C &W stations are Daytimers Wary This is particularly WDVA Danville, Va., which pro- simply good radio programed by pro- noticeable in the case of daytimers on grams C &W only 50% of the time, but fessional broadcasters." regional frequencies with low power. is considering expanding in this area, For broadcasters, C &W has meant When a fulltime station moves to C &W, has carried the WDVA Virginia Barn

BROADCASTING, August 1, 1966 55 THE NEW APPEAL OF COUNTRY MUSIC continued

Dance live every Saturday night from attended some college. Almost three- the local fairgrounds for 18 years. It's fourths (72.1%) owned two or more called "most profitable and possibly cars. the best promotion ever for the sta- Of the respondents, 8.9% were pro- tion." fessional, 5.4% managerial and pro- This combination of profit and pro- prietors; 8.4% clerical and sales, 7.0% motion also gives the station a chance government employes, 22.7% skilled to see what kind of audience it has and semiskilled, 22.9% military, 10.4% listening. Contrary to the belief of some unskilled, 14.3% housewives, students WE'RE agencies, the listeners are not over - and others. ailed hayseeds driving up in Model A The WJJD study was conducted on Ford trucks. Sept. 19, 1965, during the Shower of CELEBRATING Middle Class People They may not Stars performance at McCormick Place. all show up in Cadillacs and minks but The survey was restricted to the usable OUR 10th YEAR neither do they qualify for aid from questionnaires of 5,222 adults in the the poverty program. They are, in the audience who said they listened to words of nine-out -of -10 stations, the WJJD. IN COUNTRY MUSIC "blue- collar" audience and more im- Of the respondents, 8% were pro- portant, the stations feel, they are fessional, 7% managerial and propri- primarily adults who tune into a sta- etor, 15% clerical and sales, 23% skilled WITH THE tion and stay there. and semiskilled, 13% unskilled, 3% The last national survey on the all other males, 8% blue-collar females, demographics of the country -music 21% housewives. Twelve percent said audience was published by The Pulse they did not own a car, 31% owned a Inc. in August 1965 and it pictured the two or three cars and 56% owned one average family preferring C&W as car. Home owners accounted for 45% financially secure homeowners. of the respondents. Several stations have gone on to Slightly more than half (52% ) had make their own demographic studies family income from $5,000 to $10,000, at stage shows which they sponsor. Two 12% had $10,000 and over, 23% had of them are moist San Diego and WJJD under $5,000 and 13% did not answer. Chicago. Both admit they are not com- More than four -fifths (82 %) said they parative studies, but do offer profiles of owned two or more radios with 8% their respective listeners. owning six or more. FM radios were The KSON survey of 2,500 adults owned by 64 %. was taken at the San Diego Civic The figures support the country Theater on Jan. 30, 1966, at a live music station's contention that the C &W show. It showed 55.3% with audience is solvent. And when it comes family income of $5,000 to $10,000; to selling time there are no sweeter 16.8% from $10,000 to $20,000; 1.8% words a salesman can tell a timebuyer RATING IN over $20,000, and 27.9% under $5,000. than that he offers a large audience that Homeowners made up 63.5% of the pays attention to the station and has the JACKSONVILLE RADIO respondents. The survey showed 59.5% money to buy goods and pay for 6AM -6PM were high school graduates and 24.9% services. SOURCE APRIL PULSE 1966

walKJACKSONVILLE, FLORIDA AM and FM

I 1 uid Broadcasting Co. Inc. Crowds for live country and western Ray Price found himself in a sea of SOON: 50,000 WATTS AM shows have ranged up to 33,000 -the autograph hunters at one of the sev- Represented Nationally By number drawn to the Houston Astro- eral shows WBMD sponsored last year Vernard, Torbel and McConnell dome earlier this year. Above singer in Baltimore's Civic Center.

56 (SPECIAL REPORT: C &W MUSIC) BROADCASTING, August 1, 1966 ON RADIO & TELEVISION MEW East to West, North to South the most widely programmed musical show on radio NOW AVAILABLE FOR YOUR MARKET For further information contact TOM HANSERD JACK JACKSON TELEPHONE: AC 615- 291 -4975

BOBBY LORD

Put the Nashville Sound to work for you. Aready in 40 markets ... 26 half hours on video tape. Contact Hi Bramham or Brad Crandall.

Call AC 615 -291 -4975 Want a sound of your own? Try C &W BOTH AUDIENCE AND BILLINGS USUALLY CLIMB, STATION SURVEY SHOWS

The average station switching from gross billing this year, says John R. in September 1963, when it began pro- another format to country and western DiMeo, general manager, will be "close graming separately from its AM opera- usually makes sizeable gains in ratings to four times that of 1962," the last tion. Prior to the switch it had been and shows a healthy increase in billings. year as a top -40 station. National sales, a good -music station. With a modern One reason, observers feel, is that which once made up 5% of the billing, country format, Paul Hyme, manager, stations going C&W have an exclusive are now accounting for 35 %, he adds. finds "ratings soaring" and sales going sound. They differ from others in the D. C. Loughry, general manager of from $800 to $3,000 a month with lo- area, even top-40 stations that have WFRB Frostburg, Md., went country cal, regional and national accounts some country tunes on their pop lists. last November because with the "mixed moving to FM. Added together, these factors make format we were continually being When it went from a good music an impressive argument for the country turned on and off." The audience that format to C &W last August, wwoic format. In some areas the switching listens continually now has been respon- Charlotte, N. C., claimed it was mov- is rougher than in others, but once they sible for an increase in business, al- ing from "the world's most beautiful get past the bumps, stations often find though not all advertisers recognized the music to the world's most listened to a pleasant four -lane money- making potential at first. He cites a local mer- music." James M. Martinson, general highway. chant who "detests" country music and manager, reports the audience has in- Respondents to a BROADCASTING sur- who cancelled his spots until he polled creased "by as much as 300% during vey of stations programing seven or his customers. WFRB got 263 votes, certain time periods," and sales for the more hours of C&W daily, without ex- almost four times as many as the first six months have equalled all of ception, reported an improvement in runner -up station, the poll showed. 1965. National business in the first ratings, billings or both. Undoubtedly A 60% increase in sales in the past half is twice all of last year's billings, there are stations that have not fared year has been recorded by KKAL Den- and for all of 1966, wwoK expects to as well with a country format, but ver City, Tex. It went C &W in 1964, show an 800% increase in national BROADCASTING did not hear from them. says Lewis Driver, general manager, over the previous year. The stations mentioned here are repre- to get away from the teen -age audi- On Aug. 8, 1965, WRVM, a good - sentative of those that answered our ence and reach the "buying power, the survey. adult audience." music station in Rochester, N. Y., became WNYR, a C &W outlet with the KAYO Seattle, made the switch from Full -Timer WHOK -FM Lancaster, Nashville sound. Accompanying the top 40 to C &W in 1963. The station's Ohio, went to C &W on a 24 -hour basis music was an intensive news schedule and editorials on local issues. These combined ingredients have lifted the station to one of the top three "in most What a difference a day makes time periods" and have produced "a 200% increase in local billing and a steady increase in national billing." WHIP Orlando, Fla., has been C&W THE NEW for seven years. Business has been on the upswing, says Douglas Coombs, general manager. It is up 25% locally RADIO 1580 and 50% nationally over a year ago. New York's populous Long Island got its own C &W station this year when WTHE Garden City, went the route on 50,000 WATTS Jan. 1. Hartley Samuels, vice president and general manager, finds the audience, "a large and growing one," enthusiastic about the music. The most gratifying part of the switch, he adds, KYND is the response from sponsors. On the Bandwagon A 25% sales increase and growth in audience have SERVING ALL ARIZONA been seen by KMON Great Falls, Mont., since it switched to C &W last Septem- COUNTRY /WESTERN LISTENERS ber. Al Donohue, general manager, says he saw the trend to C &W and "wanted to get on the bandwagon." CALL DEL ROSS (602) 967 -1580 WKMF Flint, Mich., went all country in 1963, found its audience increasing BOX M, TEMPE, ARIZONA rapidly and its billings shooting up, president John J. Carroll reports. Before the switch, WKMF was "often number EWING /RADIO REPRESENTATIVES seven in a six-station market. Current- ly we hold number -one rating daytime," he adds. In the three years, he re-

58 (SPECIAL REPORT: C&W MUSIC) BROADCASTING, August 1, 1966 America's Foremost Country & Western Music Stations are sold nationally by America's Foremost Country Western Music Representative adam young inc.

Albuquerque, New Mexico KRZY Birmingham, Alabama WYDE Charlotte, North Carolina WWOK Denver, Colorado KLAK Fort Smith, Arkansas KTCS Greenville, South Carolina WESC Jackson, Michigan WJCO Louisville, Kentucky WTMT Los Angeles, California KFOX New York City- Newark WJRZ Oklahoma City, Oklahoma KLPR Orlando, Florida WHIY Phoenix, Arizona KHAT Roanoke, Virginia WSLS Sacramento, California KRAK Seattle, Washington KAYO Tucson, Arizona KHOS Tulsa, Oklahoma KTOW

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BROADCASTING, August 1, 1966 59 Scott& WANT A SOUND OF YOUR OWN ? TRY C &W continued COUNTRY MUSIC ports a 170% increase in sales. of In Laurel, Miss., WLnu went to 100% C &W audience loyal C &W last August after programing as a top -40 station. The change, accord- Country- and -western -music ra- ing to F. M. Smith, general manager, lit dio stations tend to command a has had an effect on advertisers and "loyal adult audience," accord- audience "the likes of which we have ing to Ted Bates & Co. never before experienced in 16 years An agency official commented in this business." Since the switch, gross last week that C &W music has sales have risen 75% to 100 %. Rates grown from regional or geograph- went up once and another rate increase ical area acceptance to one that is planned for early next year he notes. is becoming national in scope. But WLnu's musicians have been used by he stressed that stations program- various area advertisers, he says, adding ing this format "must be evalu- that those shows are hooked solid every a market -by- weekend. ated individually on market basis." He added that 74 SMART NATIONALS Last August west Ypsilanti, Mich., Bates has made spot purchases was "flat broke." Then it went C &W ON KIKK 1965 -66. on C &W stations for such clients with a "fantastic" audience effect and INCLUDING: as American Home Products, Na- a "very profitable operation" emerging. tional Biscuit Co., Continental Admiration Coffee Peter E. Keith, general manager, says Baking Co. and Colgate -Palm- Armour Fertilizer billing is up about 75% and remotes olive Co. B. F. Goodrich on Friday and Saturday are sold out Country- and -western music to- Brach's Candy several months in advance. day is being presented in "a new, Camel Cigarettes Joe B. Foster, general manager of updated fashion," the Bates offi- Du Pont KJOE Shreveport, La., reports ratings cial said, through use of such Frigidaire up "10% to 13 and sales up about %" modern techniques as echo cham- Half & Half Cigarettes 70% following the switch from a pop bers and electric guitars. Ireland's Chili top 40 to a top 40 last Septem- country Some reasons he cited for the Lawry's Food ber. In one recent sales effort, KJOE growing popularity of country- McCormick Spices was the only medium used to promote and- western music: Adults are Pontiac an anniversary sale at Clarence King looking for a new sound in music; Quaker Oats Trailer Sales. During the two -day push, network TV and syndicated pro- Schlitz Beer which included remotes from the lot, grams (Jimmy Dean Show and Sunshine Rinso more than 7,000 persons showed up Midwestern Hayride) have helped Universal C. I. T. 10 and units were sold. Mr. King called to promote C &W; top -name re- the results "a special kind of magic." cording stars (Connie Francis, Long Haul It took a year for WDON Dean Martin) have been singing Wheaton. Md., to break even after it this type of music. switched from top 40 to country in Let KIKK or your Venard, Torbet & McCon- January 1963. The suburban Washing- nell man show you KIKK's No. 3 Pulse ton station lost a "great many" sponsors Rating their 35- county clear channel ... in the first few months, recalls Everett coverage ... and their BETTER Marketing and Merchandising support for HOUSTON'S L. Dillard, owner and general manager. says the switch from classical music Top Radio Buy. They were interested only in the "had a marked effect on sales with younger audience and `bur new C &W our gross nearly doubling over last year image had not yet jelled with those at this time." However, he still finds it The Country GIANT most likely to use a C &W station." But difficult to sell national accounts on FM. after the first year, he says, billings When KONI Spanish Fork, Utah, have "considerably exceeded the for- went from a pop- standard format to mer top 40 days." C&W last November, it left six years He feels what is "country" in a major of red ink behind. George K. Culbert- eastern market is different from the son president and general manager, re- ILI definition in a rural area. Experienced ports the switch "has had a great IL announcers who really know their music effect upon sales." KaNt has no sales- are a "prime requisite" in the metro men, he notes. "We are swamped just RADIO A65 areas because a loyal country fan "can servicing the sponsors who phone us smell a phony, or affected dialect a mile and want to advertise. They stay on HOUSTON away.,' and pay their bills." But the best thing Call Leroy Gloger at KIKK WOTC Charlotte, N. C., signed on as for C &W stations now, he feels, "would 713-473 -4433 a C &W station eight years ago, and John be for no more stations to make the G. Kenworthy, president, reports sales switch." Represented Nationally By have been "great" for that whole WHYD Columbus, Ga., has just com- VENARD, TORBET & period. pleted "the best quarter in our 12 -year McCONNELL, INC. WIBW -FM Topeka, Kan.. is a relative history," only nine months after it went DORA- CLAYTON INC. newcomer to the C &W list, but in the to a "sophisticated" country sound. It Atlanta six months it has followed this format had been a nonrock pop -music station it has found more business and a with an apathetic audience. Mail and larger audience. Jerry Holley, manager, phone comments were 15 to 1 in favor M,-t,o Area Oct.- Nor. -Dec. 7965 BROADCASTING, August 1, 1966 GREAT COUNTRY & WESTERN STATIONS

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BROADCASTING, August 1, 1966 61 WANT A SOUND OF YOUR OWN ? TRY C &W continued

of a country format and the station tisers. One auto dealer has put his finds the listeners are "mainstream, ac- whole budget on WYDE and in two tive, loyal, knowledgeable and very months has moved from ninth to second responsive." place in the market." Big Gains For WELE South Day- The switch from top 40 to "Country- tona, Fla., the move to C &W last De- politan" saw a "rapid and almost com- cember produced "an audience that has plete exodus" of the teen -age audience, more than doubled, billings that are he says. WYDE now has shown a "300% running as much as 169% ahead of a increase" in audience share with the year ago and a balance sheet that has largest segment of listeners in the 18 changed from "anxiety red to profitable to 49 -year bracket. black." In the Baltimore market, Wlsz-AtA- Advertisers have found their goods FM Glen Burnie was losing money un- really move on WELE. One TV dealer til it went to C &W two years ago. IN called the station on Christmas Eve to Charlie Doll, general manager, calls CASH say: "Merry Christmas. You've sold us the effect "wonderful" with ratings go- on the Bay Area out." The station notes that when it ing from nothing to a three and recently began its country format there were to a five, and with sales "tripled after Blue Collar Giant no country- oriented nightspots in town. the first year." Now there are six, all doing well with Gain in Adults WPLO Atlanta went Here are just a few of the advertisers who have climbed aboard the Western Music bandwagon: C &W talent. to C &W on Jan. 15 after being a top -40 Avenue Rambler Kaiser Aerospace Van Ness Auta KRAK Sacramento, Calif., went from operation that "enjoyed decent ratings Budget P. Lorillard Row Rent -A -Car Melody Rambler van Ness Olds middle -road to C &W in 1962 because and business." Aware of the "inroads" Art Bridges Montgomery Ward White Front Pontiac Meridian Pontiac Dept it wasn't "making a dent in the ratings progressive C &W's were making and B.C. Richmond CapwelPS Calectron (RCA) Cadillac- Pontlae Store or in the cash register," Manning Slater, taking cognizance of the success its Howard Ford Singer Sewing Co. Guarantee Sayings letma Electronics Turner Ford & Loan president, explains. The top 50 country sister station WJJD Chicago had with (gp000 Mniag 0303 formula, now employed, has produced country music, the switch was made. vice SAN FRANCISCO ratings listing KRAK as number one in Herbert A. Golombeck, president the Sacramento metro area and in the and general manager, says the audience Stockton metro area on an 18 -hour reaction was immediate with the sta- average basis, he says. tion gaining adult listenership "in the He describes the effect on sales as 18 -to-35 age group." Business went along 1560 VAN NESS AVENUE - PROSPECT 6.1717 "phenomenal" with business having for three months with little change. quadrupled in the four years. Then, he adds, "it began to move so In Santa Barbara, Calif., KGUD was that today we are doing almost twice number six in a six -station the volume we were a year ago." WANT COVERAGE? market until it went to C &W from good music in Sales have tripled since Jack Grant, December. Today the station is a "very president and general manager of KRDR WANT RESULTS? strong number two," says Ron Lloyd, Gresham-Portland, Ore., took the sta- program director. The format change tion over and instituted a C &W format WANT SELL -POWER? was made because of a "lack of busi- three years ago. The change from mid - ness." However, under C &W, "what re- dle-of- the-road pop music also gave THEN YOU'D BETTER CONSIDER sults!" Mr. Lloyd says, "not one can- it numbers. "From absolutely no ratings cellation in our seven months." at all," he says, KRDR averaged fourth Billings tripled for WYDE Birming- in the 17- station Portland market for ham, Ala., when it went country last all of 1965. DIAL 1480 November. The switch, adds Berkley Less than three months ago wetx RADIOL L. Fraser, manager, "had no less fatten- Jacksonville, Fla., went from middle -of- =O k ing effect on the wallets of our adver- the -road programing to C &W. Jim 5,000 FULL -TIME WATTS WITH No. 1 in an A -1 PROVEN LISTENERSHIP (Wheaton, Md.) Market

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62 (SPECIAL REPORT: C &W MUSIC) BROADCASTING, August 1, 1966 Most Country music writers license their music through BMI...

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BMI, first to give Country writers a chance to share in the economic rewards of their talent, is deeply proud that most of the Country music heard both nationally and internationally, is licensed for public performance through BMI in the United States and through 23 foreign performing rights societies with which it is affiliated.

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All the worlds of music for all of today's audience. BMI BROADCAST MUSIC, INC. a WANT A SOUND OF YOUR OWN ? TRY C &W continued and general manager. With modern sound, ratings have increased "300% to 400 %" and the station has received Atkins, general manager, reports a well established there and May was the "as high as a 3.8% share" in Cleveland "100% increase" in sales since the for- best sales month in the station's history. where it had not previously shown in mat top -50 C &W tunes mixed with of Illustrating the reception by business- surveys, he says. old and new releases went into opera- men in the early days of C &W, she re- Management was changed at the time tion. calls the operator of a dry -cleaning of the format switch and the combina- KDKO in the Denver suburb of Little- plant who said he couldn't imagine any- tion has resulted in a sales increase of ton went from jazz and sports operation one who liked such music caring whether "over 100% and still climbing sharply," to C &W in April 1965. "Local accep- or not his clothes were clean. But he adds. tance and business is fantastic," says another dry cleaner, who liked C &W Programing a top-40 country format David M. Segal, president and general himself, she adds, bought one spot a since it went to C &W almost four years manager. He notes six sponsors spend- day and has been on the air ever since. ago, WRIB Providence, R. I., finds it has ing more than $1,000 a month on the When he opened his second shop last increased its audience almost 100 %. station. Two of them, auto dealers, "are month, he began increasing his sched- Arthur Tacker, vice president and gen- having the biggest years in history." ule. eral manager, says the station has come Kcas Los Angeles went C &W in Jan- Korn. Orange City, Tex., went from from "nowhere in the market to some uary after deciding its "beautiful music" a "mish- mash" format to 24 -hour C&W sort of respectability." format was being adequately served by on April 1. Ed Lovelace, executive vice WJEF Grand Rapids, Mich. went the more than 20 other stations in the mar- president, reports billing up 30% over C &W route two years ago switching ket. Dale Peterson, general manager, re- last year. from an adult, middle -of- the -road for- ports sales running "considerably ahead" The growth and retention of audience mat. From being a no -show in ratings of last year. One local advertiser who that is the key to increased sales turns in the six-station market, WJEF has sells land in Oregon, he says, "has up constantly in reports from country become a strong third, says Roger Hoff- found KOBS to be the number -one lead - music stations. In most instances they man, station manager. He feels an 18- puller for his account. He increased his are dramatic upswings that seem almost month study of C &W in various mar- schedule with us by taking some money unbelievable except for the fact that kets was a key in getting the format on from a TV budget he had running in they do happen. the right track. our market." When WSLR Akron, Ohio, went to KIEV Glendale, Calif., went C &W in Took Time It took a little while C &W in 1965 it left behind a middle - 1963. Although the station delivers to sell, says Dorothy McCue, assistant road, commercial religion format that "only 2's and l's," William J. Beaton, manager of iccicrr Yakima, Wash. Now was rated fifth in a four -station market, president, considers them very respec- after four years, the C &W format is recalls Sheldon C. Singer, vice president table in the Los Angeles market. Es-

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64 (SPECIAL REPORT: C &W MUSIC) BROADCASTING, August 1, 1966 ber. Prior to the change from a middle - ing daily, "we still feel hesitation in road format, the station was never some categories, mostly insurance com- C &W audience exclusive listed in ratings in the 18- county New panies and airlines." York metro area, says Harry W. Reith, WJAB Westbrook -Portland, Me., after Bob Guthrie, spot broadcast general manager. Since the change, five years as a top -40 rocker with "ex- supervisor at J. Walter Thomp- WJRZ has shown up in "all the measure- cellent" ratings, dropped that in favor son Co. assigned to the Ford ac- ments" with the May Pulse placing it of C &W on June 1. It appears the sta- count, says: "Country and western "among the top seven" metro stations, tion has picked up a new audience, says listeners are as exclusive an audi- he notes. Robert R. Michael, general manager. ence as you can get." National and local sales have in- The mail, "and there is plenty of it," For various Ford Dealer Asso- creased, Mr. Reith adds. Overall sales he says, "is strictly adult. They all say ciations, JWT buys time on more are up 60% and national sales have that they tune in early and stay with the than 2,000 radio stations, he risen 150 %. He notes there is still an station all day." pointed out, and unless C &W "unwillingness of certain agencies and WJJD Chicago made the move to stations are purchased specifically, buyers to accept the country music au- C &W in February 1965. Before that it the advertisers "will miss out on dience." Although the problem is lessen- had been a pop- standard station with these listeners who are extremely loyal." He could not pinpoint the number of C &W stations carrying Ford messages but indicated it's substantial and growing year by year. "For Ford, we require a diversi- fied cross -section of listeners," he pointed out, "and to reach the maximum audience, we have to use country and western stations."

pecially, he adds, since KIEV did no show up in the ratings prior to the switch. Survey First On Sept. 1, 1965, WESC Greenville, S. C., went all country, a move that followed an extensive survey of musical tastes in the market. The move, says John Y. Davenport, general manager, has brought to the station the things "we're in business to do -serve more people and increase sales." The audience increase is about 95 %, he says, and sales are up 30% locally, 10% nationally and regionally. In Fargo, N. D., KFGO "had been un- Now, over 10,000 Country Clubbers able to break out" in the ratings with a middle -road format. Five months ago it switched to C &W, says A. E. Dahl, have gotten into the act president, to give it the "distinction needed in a market where only lip service was being provided" to such Over 10,000 people in Western With all this involvement, small music. Michigan have joined the fastest - wonder we get loyal listening by these He cites an ARB study taken in April. growing, most inclusive Country Club hard -working, hard -earning men and which shows KFGO second in the 7 -9 we know anything about. women. Their spending makes Grand a.m. period and third from 4 -6 a.m., as Rapids the top market in Western evidence of increasing listenership. The The membership card is just the music change, he adds, coincided with beginning. Listeners take part in Michigan -and they get lots of their improvement in reporting markets, an WJEF contests and games by the spending ideas from WJEF. increase in farm service programing, We keep weather, editorial subjects and general thousands. the ball rolling Skeptical? Ask Avery- Knodel - news. with valuable prizes, gifts, and all and get into the WJEF selling act Joel Netherland, assistant manager of the trimmings. yourself. woven Greenville, Miss., recalls the station changed from rock 'n' roll to C &W in December 1964 after querying the audience on how they would program te 6ZeiliHb J/UIII.dN the station. "Country music won out," RADIO RIZO NALAKAI06RATIlE GREEK WM GRAND RAPIDS he says, "and since then our ratings have WIRY S.xauNAroo skyrocketed; our billing has tripled." , .SwGRANDmRuPO WIJET TaEDISION COS RADIO FOR GRAND RAPIDS AND KENT COUNTY In the nation's largest market, WJRZ RAND N41DbNLLAMAIDe A A,- Knodel, 1 5., Eielu,e.e Ne,ianal R p e,n,olire, N. has made an impact since /Yi,AD,Eñ SAü'Ì Si[DN"ARIE Newark, J. GDtN. IIL1D'vNiñWDÓA it went to a country format last Septem- STAND. NEI.

BROADCASTING, August 1, 1966 65 WANT A SOUND OF YOUR OWN ? TRY C &W continued the same kind of programing three or six on all ratings surveys- number one four other stations had, reports George of the daytimers." Within 60 days busi- Dubinetz, vice president and general ness was up 30% over the correspond- manager. Prior to the switch, he says, ing period a year earlier. This June was wrap had "a few Hooper points and up 54% over the year before. occasionally attracted a large enough Last October WEEZ Chester, Pa., audience to appear in Pulse. Almost im- changed ownership and format. Pre- mediately after the change the ratings viously it had programed C &W plus began to climb." By September it was talk, other music and religion. The au- ranked fifth by Pulse, and in the Septem- dience reaction to the change to ex- ber- October ARB report it was rated clusive C &W, says William Dalton, ex- number one in adults between noon ecutive vice president and general and 3 p.m., he adds. manager, was "fantastic," with the sta- New National Business With the tion showing up for the first time in the ratings have come new accounts. With eight- county Philadelphia Pulse. the old format waao had "no more than In addition, WEEZ decided to conduct four or five" national accounts on the its own woman -in- the -street survey in air at one time. Three weeks ago there Chester to find out who listened to C &W stations are always looking for were 25 national accounts on. Overall, which station in the - Philadelphia-Wil attractive promotion ideas. Here is a Mr. Dubinetz adds, billing has tripled. mington area. The 500-person survey, pair of them. The KDKO Cowgirls ap- In the Milwaukee market, WYLO conducted in the downtown district by pear at all the station's remotes. Jackson went to C &W in June 1965 be- a "White Glove Girl" from Manpower, cause it needed more unique program- showed 160 listened most to WEEZ. The ing to create a stronger identity than its next highest station was named by 66 middle-road format had provided. At listeners. on it, we play it." the time the of switch, it was ranked Erwin Needles, general manager of WEEE Albany, N. Y., had a "poor" 12th in the market by Hooper and ARB mum Providence, R. I., went to a pop - rating with a good music format so it and wasn't rated by Pulse, says Charles country format in February changing became a country station in June 1963. M. Phillips, general manager. from a "so- called good music type for- Since then, says George E. Geib, vice Now the station is "a solid number mat" because ratings had dropped off. president and general manager, WEEE The increase in audience is 400 %, he has become the "number three station says, with the format having a dramatic in the outer eight counties and is num- effect on sales. June billings were the ber two in the area in adult audience." station's highest in years. KARL Blaine, Wash., went C &W on Glenn Corbin, general manager of Aug. 1, 1964, the same date it went KLLL Lubbock, Tex., which went C &W to 5 kw fulitime from 500 w daytime. in 1958, decribes his programing policy The switch from good music to country, as "rather unorthodox," but one that says Don Bevilacqua, general manager, keeps the station usually in second place has found ratings "going up each sur- in the ratings most of the day. KLLL vey" and a sales picture that has plays "practically no records which "steadily improved" to the point that have drinking, divorce, marital infidelity May was the station's best month in or other bad taste themes," he says. history. This means xLLL "ignores 30% to Witco Spartanburg, S. C., went C&W 40% of the current hit records," Mr at the end of 1965 because there was an Corbin adds. "We also will not play opening for it in the market, says Bob records by the country artists who just Dean. The change has "better than KIEV can't sing.... We emphasize the new doubled" the audience size and sales. breed . . . Greatest also if a pop artist records The station finds its band, which is a country song and does a good job is a Draw used on remotes "most valuable" in the West DRAW A BEAD FULL TIME ON 870 K.C. 100% COUNTRY MUSIC FOR MIAMI FLORIDA

C & W FANS ARE EVERYWHERE AND IN MIAMI THEY'RE WITH US!

KIEV Greatest Draw In The West 1220KC Glendale / Los Angeles MIAMI, FLORIDA CH 52388 J 66 (SPECIAL REPORT: C &W MUSIC) BROADCASTING, August 1, 1966 "TOP GUN" - Pearl beer finds syndicated C &W pays off UTAH COUNTY There are several syndicated and to give "needed additional ex- country and western radio programs posure during the best beer -drinking available to stations and sponsors. months." Among them: the Faron Young The audience of a C &W station, ADULT Show, from Faron Young Produc- he feels, is "a prime beer -drinking WESTERN tions Inc., San Antonio, Tex; the audience." Since the gap between the RADIO Johnny Cash Show, Flatt and Nashville sound and rock 'n' roll Scruggs and the Arthur Smith Show, has narrowed, he notes, and as more from Arthur Smith Studios, Char- "pop or rock artists record country No Salesmen. Just- lotte, N. C.; the Grand Ole Opry songs, we see C &W format stations More Adult Listeners from wsM Nashville; Tennessee becoming a lot more appealing to Ernie Ford Show and Red Foley young people. This means young and HAPPY SPONSORS! Give us a call; we'll Show, from RadiOzark Enterprises beer drinkers. This is a market we Inc., Springfield, Mo. must get our share of if we are to make YOUR Clients happy, too! The Faron Young Show, on 44 maintain our sales position in the years to come." He also finds that C &W stations "have increased their shares of the National and Local Rates the same. listening audience in most of the southwestern markets to a point 1000 Watts 1480 KC where they can't be overlooked, re- - 5 AM Sunset gardless of what you are selling. You to just can't do a thorough radio job in these markets if you don't buy the C &W stations." Faron Young delivers the Pearl commercials, Mr. Brown says, because he talks the language of the ON! C &W fan and Pearl is taking advantage of "the rapport between per- Phone (801) 489 -5166 former and audience. This isn't SPANISH FORK, UTAH 84660 `hawg jowl and grits' material, it's just straightforward, honest copy delivered in a natural, down -to -earth Faron Young manner. The hillbilly image is not stations, is in its third year of syndi- a part of today's successful C &W for- cation as a 5 -, 15 -, or 30- minute mat stations or of today's successful country vehicle. For those three years, Pearl C&W performers." Brewing Co., San Antonio, through In addition, he adds, Mr. Young Tracy- Locke, has sponsored the 15- plays many shows in the Pearl mar- minute program on 30 stations in keting area and promotes the beer music Texas, Louisiana, Mississippi and wherever he appears, playing the New Mexico. jingle and asking the audience to Robert D. Brown, account execu- support his program through Pearl tive for Pearl, says the show is purchases. "This is strong medicine," scheduled Monday through Friday Mr. Brown feels, since C &W fans makes through the middle 26 weeks of the "are intensely loyal to both their year to "take advantage of the in- musical preference and the country creased summertime radio audience" music performers." good.

promotion asset. C &W. Robert W. Schmidt, manager, In Davenport, Iowa, KWNT switched notes that the new format has created 100% country three years ago. In the a "much larger and more responsive" fall the daytimer will add a fulltime audience, lifting the station from num- wktc FM sister, which also be programed ber eight in a five- station market to "two, three or one" depending on the time of the day.

Live Shows To some stations, the WJAB, big country sound, side activity of running live shows is the weet greatest promotion they can have to Portland, Maine keep the station call letters before the public. In many instances stations book their own shows. In others, they just

BROADCASTING, August 1, 1966 67 added in 1964.) In those 11 years, KSOP live country REPRINTS AVAILABLE Reds hear C & W too has sponsored shows on the average of one every six weeks, OF THE Country music went behind the says Paul Bragg, station manager. Iron Curtain last week when Ra- They've been profitable and an image COUNTRY & dio Prague broadcast a tape of builder. wsM's Grand Ole Opry. The uni- WQIK Jacksonville, Fla., has been WESTERN versality of the music can be noted fulltime C&W for 11 years. It runs two by other areas where the Opry is country music shows yearly at the Jack- carried on a delayed basis: Sing- sonville Coliseum. For the past five SPECIAL REPORT apore, Malaysia and Kuala Lum- years, says Marshall W. Rowland, gen- pur. eral manager, attendance has ranged from 8,200 to over 13,000 in a building with a 12,800 capacity. The attendance 30¢ each at shows, he feels, "are a direct re- work with a local producer. In all in- flection" of the WQIK audience. 25¢ each in stances their airwaves are used to draw There are other promotions, too, the people to the auditorium, arena or which reflect a station's success. KFDI quantities of 100 to 500 park. And draw them they do. Wichita, Kan., has programed modern WIVK Knoxville, Tenn., went C &W country since the fall of 1964. lts 20¢ each over 500 in November 1964. A year later it ran biggest single promotion of the year is its sixth Shindig at the coliseum and au- inviting listeners to an all -day fete at (Plus shipping charges) ditorium to 8,700 people. The show had Joyland, an amusement park. Last year's been booked for the coliseum but it was affair drew 6,000. This year, says Mike Please send your order today a 7,000 person sellout a day early. So Otaman, commercial manager, the cele- 1,700 persons were put in the auditor- bration attracted nearly double that fig- ium and the acts went from one audi- ure. It included an all -day broadcast Broadcasting ence to the other, with half starting on from the park with a talent contest, old - THE NU &NEBSI4EH(LY aF 7ElEWGION ANO Mala each stage. fiddlers' contest and Grand Ole Opry For six years, WBMD Baltimore has performances. 1735 DeSales St., N.W. been programing C &W. During that WUNI Mobile, Ala., had "ratings that period it has run 16 Country Jubilee were low and billings that were lower" Washington, D. C. 20036 shows at the city's civic auditorium, when, as WALA, it switched to C &W in which can seat 13,169. Those shows, 1961. The effects were immediate, re- ME B-1022 says Carl Brenner, executive vice presi- calls Tom Jackson, vice president and dent, have drawn 167,488 paid admis- general manager, with billings and rat- sions-an average of better than 11,000 ings going up. per show. A major boon was changing the call WBMD also broadcasts a daily one - letters to WUNI and creating the wuN1 Live Syndicated hour luncheon interview program in a bird, a tie tac or scatter pin, to symbol- leading restaurant. The guests have been ize the station. Today there are more RADIO SHOW politicans, sports stars, pop recording than 40,000 members of the WuNI -bird recorded live artists, movie stars and some C &W folks. club. Country music is played during the In Tucson, Ariz., KHOS went on the in Nashville show. But, says Mr. Brenner, the idea air in August 1963 giving the market its of a C &W station doing a remote from 12th AM signal. Jim Slone, manager, a fashionable restaurant has to dispel says the station is rated second in morn- FARON YOUNG SHOW any idea that country stations have an ing and afternoon. The station swings, with audience made up of "barefoot pregnant with C &W he says, and "we're heavy on hillbillies that live on Tobacco Road." promotions, contests. We like to involve TOMPALL AND GLASER BROS. KsoP Salt Lake City has been C &W ourselves with our listeners and make since it took to the air in 1955. (KsoP- them feel that they will miss something 5 -, 15- and FM, an all- stereo C &W adjunct was if they don't tune us in." 30- Minute Shows Available

Have been on the air for Pearl Beer for 3 years in Tex, La, Miss and New Mexico.

Couac+ Billy Deacon Faron Young Prod. P. 0. 5501 San Antonio, Texas 512 -PE 6 -1279

68 (SPECIAL REPORT: C &W MUSIC) BROADCASTING, August 1, 1966 FINANCIAL REPORTS

DDB stock has company's Marshall Burns Inc., Chi- Comsat reports its cago division. For the six months ended June 25: first -half finances secondary offering 1966 1965 Earnings per share $0.08 $0.66 Net sales 46,184,547 47,886,745 Doyle Dane Bernbach, New York, Net income 260,446 2,185,987 The Communications Satellite Corp. publicly owned advertising agency, last reported revenues from the operation week announced a secondary stock of Early Bird, the communications satel- offering of 146,251 shares. New interstate -tax bill lite launched a year ago over the At- It was speculated that the agency lantic Ocean, were $2,107,000 for was moving toward eventual listing on may meet NAB objections the first six months of 1966. This the New York Stock Exchange. With brings total Early Bird revenues, which the new offering DDB will have ap- Broadcasters appeared to have won are placed in a deferred account pend- proximately 650,000 shares outstand- a battle last week when Representative ing FCC hearings on Comsat's tariffs, ing, 50,000 shares short of the minimum Edwin E. Willis (D -La.) offered a bill to $4,246,000. big -board requirement for listing. (H.R. 16491) to provide a system for Comsat also reported income from Proceeds of the offering will go to the taxation of interstate commerce. temporary cast investments of $4,472,- individual selling shareholders, the The measure is described as a "clean 000 for the half -year period, and ex- major ones being agency principals bill" that supersedes H.R. 11798. The penditures of $6,024,000 for property Messrs. Doyle (selling 37,740 shares), earlier bill was debated in Representa- acquisitions and $8,130,000 for satel- Dane (selling 21,884 shares) and Bern- tive Willis's Judiciary subcommittee. lite system development costs. bach (with wife, selling 37,740 shares). H.R. 11798 would have set up a The company also received $2,088,- uniform sales and use tax that would 000 from other members of the In- Memorex registers tax broadcasters for programing costs ternational Telecommunications Satel- rather than just tape or film itself. It lite Consortium representing their share stock with SEC had been strongly opposed by the of expenditures for property and devel- National Association of Broadcasters, opment. which claimed it would subject the As of June 30, the corporation's Santa Clara, Calif., Memorex Corp., programing costs of stations to the sales cash and temporary cash investments has filed a registration statement with and use tax of each state where the totaled $186,534,000. the Securities and Exchange Commis- broadcaster is located. The taxes could sion seeking registration of $12 million the total have run up to 50% of NGC expects of convertible subordinated debentures operating cost of the broadcast in- record due in 1986. Blyth & Co. and Smith, dustry, the NAB had contended Both record Barney & Co., both New York, will (BROADCASTING, March 21). annual gross and net head a group of underwriters offering At first glance, one industry spokes- profits for the current fiscal year were projected the debentures. The manufacturer of man noted, the "clean bill" is "much last week for National Gen- eral precision magnetic tape is also seeking more acceptable and appears to have Corp. Eugene V. Klein, president and chairman registration of a separate 95,150 -share deleted everything broadcasters had ob- of the Beverly Hills, secondary offering of its common stock. jected to." Calif., company, whose main business Proceeds of the sale are to be used is operation of a major chain of movie to repay bank loans, including indebted- theaters, told members of the Los ness incurred as a result of the firm's Strikes cause drop in Angeles Society of Financial Analysts expansion program. that a profit of from $3.7 million to The company has outstanding 1,006,- Chris -Craft earnings nearly $4 million was expected. This 641 common shares, of which manage- would translate to between $1.07 and ment owns 27.6 %. The largest block Sales and earnings were down for the $1.15 earned per share. Mr. Klein of shares (25,000), is being offered by first half of 1966 for Chris -Craft In- also disclosed that NGC is close to W. Lawrence Noon, a vice president dustries Inc., Oakland, Calif., due "pri- completing a deal for profitable sale and director, who currently holds 50,- marily" to a series of strikes at four of all of its CATV systems subsidiaries. 750 shares. of the company's Michigan boat plants, The company's CATV's service sub- Memorex previously reported sales of according to John G. Bannister, presi- scribers in Michigan, Mississippi. Penn- $10,582,000 and net income of $1,216,- dent. Mr. Bannister stated that the sylvania and West Virginia. 000 for the six months ended June 30 strikes lasted for 79 working days and (BROADCASTING, July 25). that the last two plants to settle resumed Disney net up 15% production July 11. Technicolor net down Christ -Craft owns xcoP(Tv) Los Walt Disney Productions, Burbank, Angeles; xPTV(TV) Portland, Ore., and Calif., announced last week that con- The company Although its television division is con- WTCN -TV Minneapolis. solidated net profit for the first nine outboard sistently generating an increasing vol- also manufactures inboard, months of the current fiscal year topped ume of business, Technicolor Inc., and sail boats; inboard marine engines; last year's corresponding figure by better Hollywood, last week reported a sharp foam rubber, fiber and fabric products than 15 %. Net profit of $3.7 million drop in net income for the first six for the automotive and apparel indus- for the third quarter, or $1.87 per share, months of the current fiscal year. Net tries and has interests in oil and gas was up 25% compared with the like income dipped almost $2 million, while fields in 13 states. period last year. gross, holding up better, was still off For the six months ended June 30: For the nine months ended July 2: 1966 1965 1966 1965 about $1.7 million. Reflected in the Earnings per share $0.76 $1.13 Earnings per share $4.19 $3.79 current report is a $2.1 million write -off Net sales 38,311,289 41,392,604 Gross earnings 76,340,000 70,987,000 Net income 1,196,861 1,786,159 Consolidated of inventory of the color film processing Shares outstanding 1,584,060 1.503.736 net earnings 8,168,000 7,042,000

BROADCASTING, August 1, 1966 69 PROGRAMING

letters from people who are not thor- oughly informed, or who are misin- Radio -TV editorial formed.... " The NAB study, Mr. Mandel reported, will not attempt to obtain views from a cross- section of the in- influence growing dustry, but aims to measure the degree of variation in broadcast editorial practices and attitudes. That's recurring theme heard at fourth Lack of Time The deterrent to broadcast editorializing most often National Broadcast Editorial Conference cited in this stage of the study, said Mr. Mandel, is the lack of qualified personnel or lack of time to prepare. The editorial on the air is making a his broadcasting activities after he Mr. Mandel said that many broad- greater impact today and earning leaves New York City public office, casters seem to apply the fairness doc- broadcasters more community influence which at present, he said, carries legal trine to their editorial stance in isola- -and often in many communities is re- impediments to owning radio or TV tion although, "as you know, FCC has placing the voice of a defaulting news- stations. repeatedly stated that it is the balanced paper. Howard Mandel, NAB research presentation of issues on total pro- This theme was emphasized last week vice president, in a speech prepared graming, not simply the editorials alone, at the fourth annual National Broadcast for delivery Friday, questioned the that is involved." Editorial Conference, held Thursday FCC's fairness doctrine and the equal - Dean Edward W. Barrett of the Co- through Saturday in New York. Spon- time law. lumbia Graduate School of Journalism sors of the NBEC were the Radio -Tele- Citing preliminary results from an stressed the opportunity for stations to vision News Directors Association and pick up and use the cudgels dropped the Columbia University Graduate in many communities by the news- School of Journalism in cooperation papers. Dean Barrett asserted that de- with the National Association of Broad- spite the newspaper situation in New casters. York City and in a "few other areas," New York Deputy Mayor Robert American newspapers in general are Price, a top political campaigner and profitable. former broadcaster, told the opening He said "94% are monopolies. Many session that the editorial broadcast are alert and vigorous. But a minority would overtake and far in- surpass the big a minority fat, smug, fluence -too -are of newspaper editorials, even complacent, and reluctant to offend though political and industrial leaders local powers- that -be. It is in some of around the country now hold the broad- these communities that we thank heav- cast editorial less potent than its news- Mr. Frank Mr. Barrett ens for vigorous broadcasters." paper counterpart. Mr. Price said broadcasters will learn Dean Barrett said he once opposed to air their opinions in a shorter and broadcast editorials on the ground that more simple style that will wield vastly it "might constitute abuse of a public increased influence on their audience. franchise," but since has changed his The requirements of the equal -time view because of the "multiplicity of law weaken the station's editorial posi- channels, because of the effectiveness tion, the deputy mayor maintained. But and responsibility demonstrated by he felt the broadcaster's professionalism some, and because, in actual fact, we in delivery and style still outweighs the have far, far more monopolies or near - amateur rebutter's often "doddering monopolies among newspapers than voice and grammatical error." among broadcasting stations." Mr. Price advocated that govern- Mr. Campbell Mr. Mandel Eldon Campbell, vice president and ment grant the licensee "more freedom general manager of WFBM- AM -FM -TV to do what he feels is responsible." NAB study that will be completed in Indianapolis, noted how editorializing Over and Over Again To compen- a few months, Mr. Mandel said very has given broadcasters stature and sate for the chance character of the often station managers gave the "vague- "unique recognition . that at least broadcast editorial's audience, editorials ness or the complexity of FCC require- you stand for something." must be repeated, Mr. Price said, "not ments" as a reason for not editorializ- Mr. Campbell noted that contrary just five or six times, but 40, 50 and 60 ing. to what may be the belief of many, times. Only when the message is com- According to one TV- station man- "gutsy" editorializing will not drive ing out of its ears is the public begin- ager quoted by Mr. Mandel: "In my local advertisers away from the station ning to listen. opinion the rules governing editorial- nor should it necessarily put broad- "If I have one basic instruction," he izing by the FCC are too general in casters into the dog house permanently reiterated, "editorials ought to become nature. The commission recommends with state and city government leader- more simple. Break your sentences in that all stations editorialize, which is ship. He said he thought his station's half." very admirable, but many of the sta- policy on editorializing had won the ad- Mr. Price was a part owner of radio tions that have editorialized have spent miration of the "power structure" with- stations in Maine, Vermont and Flori- more time than they can afford in an- in the community. He said the great- da (see page 48). He plans to resume swering the commission, which gets est problems were not of the nature of

70 BROADCASTING, August 1, 1966 Bishop to be host of ABC -TV late -night entry next April

If there's a lot of potential action vehicle will come up against at least in the late-night hours on television, two similar formats on other sta- then ABC-TV, which already has a tions, one supplied by NBC -TV with piece of the action on the books, ex- Johnny Carson in the hosts's chair, pects to be fully occupied with sales the other by Westinghouse Broad- next spring. casting Co.'s syndicated Mery Grif- The network next April will start fin Show. programing an 11:30 p.m. to 1 a.m. ABC-TV in past weeks had sound- variety -type show, Monday- Friday, ed out its affiliates about their inter- with Joey Bishop featured as the est in a late -night entry, and CBS - host. ABC-TV's decision was con- TV has polled its affiliates for their veyed to the network's affiliates in a interest in an after -11 p.m. period closed- circuit telecast last Thursday. (BROADCASTING, July 18). As a re- Thomas W. Moore, ABC -TV presi- sult, CBS is now considering a move dent, and John O. Gilbert, ABC -TV into the late -night field no later than vice president, affiliate relations, gave the fall of 1967. the news, and some of the selling ABC -TV in previous years had points, to the stations. mounted various late -night program- ABC-TV had already sold half of ing efforts to stimulate station and the network commercial positions in advertiser interest. It dropped the the time periods to Bristol- Myers, most recent attempt, the late -night through Young & Rubicam, and has Late -trick motorman Bishop Les Crane Show, last October after also signed General Foods, also almost a year on the air. through Y &R, for another chunk. A Mr. Bishop will tape the show in network spokesman said ABC ex- minutes programed nightly will be color in Hollywood at a studio to be pects the Joey Bishop entertainment sold to advertisers. Of the 15 min- selected. The network said the come- segment to be fully sold to national utes, the network will sell six and dian will have some nine months to sponsors by this week with the addi- the rest of the time (nine minutes) fetch a `TV family" (regulars) for tion of "a tobacco advertiser." will be made available to the stations the show. The William Morris Agen- According to the network's plans, for sale. cy handled his negotiations with the 15 minutes, or one -sixth, of the 90 The appearance of the Joey Bishop network.

upsetting sponsors or community lead- ( "Airport Parking and State Park" by home -produced product for TV is being ers but rather the mechanics: There's Clayton Brace, Time -Life vice presi- bypassed for foreign -made series. too short a time to prepare editorials dent and x060 -TV general manager, as- The meeting with the network heads needing lengthy research. But, he cau- sisted by Gene Fuson, editorial research grew out of a previous one between tioned, no editorial is broadcast until director); WDAS-AM -FM Philadelphia the union committee and advertising "we're certain of our evidence." He in- ( "Open Letter to State Legislators" by industry representatives (BROADCASTING, dicated that complex matters are han- James E. Klash, news director), and July 18). TV sponsors and agency peo- dled editorially only when there's ade- wMCA New York ( "The Slumlords" by ple had indicated that program produc- quate time to study them. Bill Scott, director of public affairs). tion was the responsibility of the net- Too Serious Reuven Frank, vice On Friday, in addition to appear- works and that they were powerless to president, NBC News, discussed trends ances by Mr. Mandel, Mr. Campbell, stem the runaway tide. in broadcast news and emphasized that Mr. Frank and Dean Barrett, talks No date for the meeting with the net- television is beginning to shake its were scheduled by Clark George of work heads has been announced. newspaper and radio origins in cover- cacas -TV New York, A. Louis Read of age of events. He conceded that TV re- wosu New Orleans and Fred W. porting, like radio, tends to take itself Friendly, former CBS News president Seven Arts sells 30 too seriously, but said he believes that and now professor at Columbia and will change. consultant to the Ford Foundation. films to CBS -TV Much of the conference's first day was devoted to station editorial case Seven Arts Associated confirmed last histories and critiques of selected edi- Film workers to meet week that it has leased a package of 30 torials. feature films to CBS -TV at a price of A total of 11 editorials were critiqued with networks on runaway approximately $15 million covering two chiefly on technical detail, by Ralph telecasts of each motion picture. Renick, wrvJ(Tv) Miami, vice presi- A special Hollywood labor committee Reports of an impending transaction dent in charge of news, and Dr. Herbert specifically set up to wage war against circulated last month (BROADCASTING, E. Krugman, vice president and re- runaway TV and movie production re- June 20) but an announcement was search director, Marplan Division of ported last week that a strategic skirmish withheld to permit CBS -TV to choose Communications Affiliates Inc., New in the campaign had been won. The For- 30 features from a list of 50 supplied York. eign Films Committee of the Hollywood by Seven Arts. Titles include "All Case histories were presented on be- AFL Film Council said that the presi- Hands on Deck," "The Blue Angel," half of xvw-ry Philadelphia ( "This is dents of the TV networks of ABC, CBS "The Millionairess," "The Innocents," a School" shown by Philip Fine, edi- and NBC have agreed to a meeting in "Gigot," "Island In the Sun," "God's torial director); K0ó0 -ry San Diego New York to discuss its claim that Little Acre" and "Seven Days in May."

BROADCASTING, August 1, 1966 71 siori "Information Office, also urged Improvements in TV viewers to write to broadcasters regarding TV programs. He stressed that cited at Atlanta meet letters praising particular programs or types are received rarely, but pointed out that "encouragement offers some Television is providing better pro- direction, but condemnation seldom graming to its audience although the does." long way medium "still has a to go," He reported that teachers increasing- Thomas McAvity, general program ex- ly are using TV "to reach out to estab- NBC told the annual ecutive for -TV, lish contacts with students." Mr. Danish convention of the National Federation Mr. McAvity Mr. Robinson said this activity hopefully will encour- Business and Professional Women in of age "a better informed response to the Atlanta last Tuesday (July 26). er of the ABC Stage 67 series, expanded broadcast product" and ultimately re- Mr. McAvity, who spoke at a Broad- upon Mr. McAvitÿ s remarks on the shape that product. cast Industry Forum of the convention, upgrading process in television by citing noted that critics often compare to- not only his own series of drama- music- day's offerings with those of television's documentary programing but also the so- called "Golden Age" in the mid - resurgence in quality drama at NBC - ON plans theme approach 1950's. He said there were some "fine TV and CBS -TV for 1966 -67. programs" on the air at that time, but He asked the professional women at- to lure `lost audience' pointed out that other prime -time series tending the convention to "watch these of that era were Stop the Music, Beat programs," and added: "I am not saying The new Overmyer Network is going the Clock, Pantomime Quiz and Leave that you must or that you are going to in search of TV's "lost" audience. It to the Girls. like every one of these programs. I am Oliver E. Treyz, president of ON, esti- As a whole, television has progressed saying, rather, that no matter how fine mates the lost TV audience at 11 mil- with an array of informational pro- a production is on the screen, if you lion homes, 20% of all the TV homes grams and a substantial number of en- are not watching, it has no existence in the nation. tertainment filmed and taped series for you ... Praise us when we deserve "There are millions of homes that produced in all parts of the world, praise, knock us when we falter. But according to Mr. McAvity. must be termed something of a lost au- let us know you are there watching." dience in that they come back only oc- Hubbell Robinson, executive produc- Roy Danish, director of the Televi- casionally, whereas before they were relatively regular viewers," Mr Treyz explained during an appearance with ON Chairman Daniel H. Overmyer, July 24, on The Barry Gray Show, WMCA New York (I 1:05 p.m. -1 a.m.). FCC chairman `breaks precedent,' praises TV "Now we have a pretty good idea of what those people want in television and what will bring them back," Mr. To broadcasters and industry ob- ment of television. He cited analyses Treyz continued. "And I think . . . wasn't new. But to a public that he said devote servers, it show networks that if we are successful with reference grown accustomed to FCC chairmen 27 % -28% of their time to news, in- to the 20% of all homes that have been criticizing commercial television and and public- affairs formation pro- virtually lost to the medium and bring prodding broadcasters to do better, grams, and added: "I wouldn't them back, that we will have performed the views of FCC Chairman Rosel classify that a vast as wasteland." our role rather well." H. Hyde, on NBC's Today show He also expressed the belief the last week, probably came as a sur- commission has, through its licensing By way of finding and winning over prise. policies, established a "healthy" sys- TV's fallen -aways, ON's prime -time The new chairman (but senior tem of broadcasting that provides a schedule, according to Mr. Treyz, "will commission member) made clear his diversity of service. probably have a thematic approach, view that programing is an area In this connection he specifically have a comedy night, a night of game where the commission must tread mentioned educational television-a shows, a night of suspense programing, carefully. The Communications Act, service he said is making "remark- and a night of drama." The Overmyer he noted, expressly prohibits the able" contributions to broadcasting Network is scheduled to start in Septem- commission from interfering with and one from which he is hoping for ber 1967 (BROADCASTING, July 18). freedom of speech. even "greater things." Chairman Hyde, interviewed by He said the commission's policy is NBC newsman Ray Scherer, said the to encourage ETV "in every way -of- commission is required to cause sys- possible." He also said the availabil- South the -border net tems to serve the public interest. But ity of ETV programs may be a spur he thought his colleagues would agree to commercial broadcasters to im- airs Astro play -by -plays the commission should not attempt prove their product. to instruct broadcasters "or do any- The chairman's performance, tele- The Houston Astros have established thing that would take away the spon- vised in NBC's WRC -TV studios in a Spanish radio network for its baseball taneity, or freedom of action that Washington, went over well with at broadcasts that spans 83 million people the creative process requires." least one important viewer. President in 13 countries throughout Central and Furthermore, he made clear he Johnson telephoned him immediately South America plus the Caribbean, it doesn't agree with Former Chairman after the broadcast to commend him was announced last week by the team Newton N. Minow's famous assess- on his presentation. president, Judge Roy Hofheinz. A total of 82 foreign stations is involved. The network operates for Sunday

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BROADCASTING, August 1, 1966 73 games and is underwritten completely coverage of the classic race to 24 years. by the Astros with the support of the CBS's coverage will again be carried U. S. State Department, the Pan Amer- CBS beat: Ho says 'no' live for one hour on TV (in color) and ican Union and the commissioner of a half -hour on radio each year, accord- baseball, Judge Hofheinz said. Play -by- CBS News employed the news- ing to an announcement last week by play is handled by Rene Cardenas and room rule of going to the source presidents John T. Reynolds, CBS -TV. Orlando Sanchez Diago. in checking on a news story and Arthur Hull Hayes, CBS Radio, and The network has been in operation over the July 23 weekend was Wathen R. Kenebelkamp, Churchill for several weeks but the announce- able to broadcast its report to the Downs. Rights to the previous contract ment was delayed for diplomatic rea- American people. (1962 -66) and to the new one were not sons, it was explained. "The commer- Robert Little, CBS News' for- disclosed. cials on our broadcasts sell four pri- eign assignment manager, New mary products," Mr. Cardenas noted, York, cabled North Vietnam Pres- "the United States, the City of Houston, ident Ho Chi Minh on July 21 Bill offered to open the Astrodome and the Astros." asking whether American airmen William Eckert, commissioner of captured by the North Vietnamese Senate floor to TV baseball, said the broadcasts "are a would stand trial. The answer, was view," great step toward furthering interna- that there "no trial in A senator, who two weeks ago sup- 24. tional relations." Already the Astros re- was cabled back on July ported opening House hearings to radio A second question concerned port a heavy mail from these countries and TV coverage, last week offered a which peace could where fans write and talk about the terms under bill in favor of team as "our ball club." be expected. The answer to this TV covering ma- was a Ho Chi Minh demand jor debates on the uttered previously that the U. S. Senate floor be- 178 stations on "stop aggression and withdraw its cause TV "has soldiers" so that peace could be proven itself a Triangle returned "immediately." auto list valuable tool . . . CBS broadcast receipt of the to stimulate the Triangle Stations, New York, report- "no trial in view" cable on CBS interest of our ed last week that 178 TV stations had Radio at 1 p.m. on July 24 and people in govern- been set to carry its previously an- subsequently on other broadcasts ment." nounced one -hour color special on in- and the 11 p.m. EDT news show Senator Robert ternational auto racing in 1965. on CBS -TV. Senator Griffin P. Griffin (R- Produced and distributed for E. I. Mich.) noted that duPont, Wilmington, Del., The Ameri- the "people have profited by their first- can Challenge is the 35th TV special hand contact" where TV has been al- packaged by Triangle in the auto -racing distribution. The stations carry the pro- lowed coverage such as United Nations' field. The first play date was scheduled gram in return for the local -spot posi- debates, Senate hearings and at legisla- for last Friday (July 29) on waMG(TV) tions. tive proceedings in many states. Birmingham, Ala. Triangle said that in these arrange- The senator was a member of the DuPont will sponsor two commercial ments the national advertiser pays the Joint Committee on Organization of minutes in the program for its prod- production and distribution costs. Tri- the Congress. That committee offered ucts. Four other one -minute commer- angle retains the right to syndicate the a series of recommendations that in- cial positions for local- station sale are shows 60 days after the last play date cluded letting radio and TV in House available. Triangle said it is aiming for scheduled for the national advertiser. hearings (BROADCASTING, July 25). sales in upwards of 200 markets. However, Senator Griffin said, "I don't think this goes far enough." The duPont buy is identical with ar- CBS gets Derby rights rangements on auto specials Triangle He would leave the decision on had with Chevron, Xerox, Johnson Out- CBS has agreed to a tentative five - whether TV could cover a floor debate board Motors and Fraim Corp. in 1965- year contract with Churchill Downs for to the Senate Rules Committee, which 66. The advertiser buys the program yearly simulcasts of the Kentucky Der- would determine if the debate "was of from Triangle, which, in turn, handles by. The new arrangement brings CBS's sufficient national interest."

'Robe' set for ABC -TV

ABC -TV will have four runs of "The Robe," 20th Century -Fox motion picture released in 1953, in a $2- million deal announced by the network. Sched- 40 ule for showing of the movie has not yet been determined. ABC said, "The Robe" fits into the MALARKEY, TAYLOR and ASSOCIATES "major film attractions" bought recently including "Hans Christian Anderson" CATI/ and "Bridge on the River Kwai." BROKERS Eastern Air Lines will sponsor "Hans" CONSULTANTS ENGINEERING as a special on Nov. 4 (7:30 -10 p.m.) Washington, D. C. and Ford Motor Co. will sponsor 1101 17th Street, N.W Area Code 202 -223 -2345 "Bridge" at 8 -11 p.m. on a date to be selected this fall.

74 (PROGRAMING) BROADCASTING, August 1, 1966 WOR -FM launches format with $100,000 studios Advanced, Solid State WOR -FM New York said last week the station will operate in new studios with new equipment installed at a cost of $100,000. Starting the past weekend (July 30), the station was scheduled to program contemporary music in stereo. Super B Series The station has been conducting a $100,000 outdoor advertising campaign throughout the New York market to MEETS OR EXCEEDS ALL NAB SPECIFICATIONS AND REQUIREMENTS promote the change that is in line with an FCC ruling separating AM and FM programing. The FM operation had been duplicating the talk format of RKO General Broadcasting's WOR -AM. The FM station also announced that Murray (the K) Kaufman, Scott Muni and Johnny Michaels, all prominent as MC's in contemporary music programing on radio, will be featured.

CBS -owned stations enter filmmaking deal

Allied Artists Television Corp. com- And Here's the New Introducing the Super B, today's pleted its second network -owned televi- Economy King truly superior cartridge tape sion- station transaction last week when equipment. it entered into an agreement with the COMPACT 400 -A New Super B series has five CBS -owned TV stations for the models to match every production of 13 feature -length motion programming need-record- pictures. playback and playback -only, compact and rack -mount. The films will be released initially to Completely solid state, handsome theaters and will be shown on the CBS - Super B equipment features owned outlets starting in 1969. Produc- functional new styling and ease tion on the films will begin in Septem- of operation, modular design, ber. Two weeks ago Allied Artists made choice of 1, 2 or 3 automatic separate a similar arrangement with the ABC - electronic cueing tones, and play heads. A -B owned TV stations (BROADCASTING, Don't let their low price fool you. record July 25). New, solid state SPOTMASTER monitoring, biased cue recording, Compact 400's are second only to triple zener controlled power the Super B series in performance supply, transformer output ... and features. Available in both playback and record -playback versions, all adding up to pushbutton these Compact models share the broadcasting at its finest. Film sales ... em- traditional SPOTMASTER Super B specs and performance phasis on rugged dependability. equal or exceed NAB standards. 50 Top Time Feature Films (Em- Top Quality Our ironclad one -year guarantee bassy Pictures' Corp. TV): WITI -TV shows you how much we think Milwaukee; WJAR -TV Providence, R. I., Tape Cartridges of these great new machines. and WVEC -TV Hampton- Norfolk, Va. Write, wire or call for complete details on these and other George Pierrot's World Adventure cartridge tape units (stereo, too) (Field Communications Corp.) : WTvW and accessories ... from (Tv) Evansville, Ind., and KOIN -TV industry's largest, most Portland, Ore. comprehensive line, already serving more than 1,500 stations Bill Veeck Show (Field Communica- on six continents. tions Corp.): WHP -Tv Harrisburg, WLYt{ -Tv Lancaster -Lebanon. and WSBA- TV York, all Pennsylvania. Superior SPOTMASTER tape car- Conversations with Doctor Alvarez tridges are available in standard 1_ timings from 20 seconds to 31 min- (Field Communications Corp.): KHJ- utes, with special lengths loaded TV Los Angeles. on request. In addition, Broadcast Electronics offers a complete selec- BROADCAST tion of blank cartridges, cartridges Big Bands (WON Continental Pro- for delayed programming and heavy ELECTRONICS, INC.' tape. Prices ductions): WTTG(TV) Washington, duty lubricated bulk Rd., Silver Spring, Md. are modest, with no minimum order 8800 Brookville WNEW -TV New York and WBOC -Tv required. Area Code 301 JU 8 -4983 75 BROADCASTING, August 1, 1966 WJHL -TV Johnson City, Tenn.

Girl Talk (ABC Films): KHON -TV A UHF tale of ratings woe Honolulu, WTTV -TV Indianapolis, WBAL- TV Baltimore, KSL -Tv Salt Lake City and WDSM -TV UHF stations' unhappiness with sen ?" Duluth, Minn. the A. C. Nielsen Co.'s failure to re- He said that if Nielsen doesn't 8th Man (ABC Films): Ktcu -Tv port UHF penetration in markets "rectify this deficiency" it would be Fresno, Calif.; WXHR -TV Cambridge - has blossomed into a controversy be- inviting UHF staions "to band to- Boston; KLAS-Tv Las Vegas, and WAVE - tween WFLD(TV) Chicago and the gether and go to the commission to Tv Louisville, Ky. Chicago -based rating company, with unload their tale of woe." He said FCC Commissioner Robert E. Lee any penetration figure, no matter Hayride (ABC Films) : WBEN -TV an interested spectator. how low, would serve the purpose Buffalo, N. Y.; WNEM -TV Saginaw, Sterling (Red) Quinlan, president of forcing the New York advertising Mich., and KICU -TV Fresno, Calif. of the new channel 32 station, ex- agencies "to admit that Nielsen ad- Expedition, Step Beyond, High pressed his unhappiness in a letter to mits there is such a thing as UHF." One Nielsen, with a copy to Commission- Commissioner Lee, after getting Road (ABC Films): KICU -Tv Fresno, er Lee, who is known as the com- a copy of the letter, wrote Nielsen Calif. mission's staunchest supporter of and asked for comments on Mr. Harvey Cartoons (ABC Films) : Quinlan's complaints. UHF. WCKT(TV) Miami and KNTV(TV) San Nielsen in Mr. Quinlan is disturbed also over officials Chicago said Jose, Calif. the company's practice of averaging they have not been able to devise a out the ratings of the station's pro- means of determining penetration graming over an evening, rather than accurately. The problem, they say, is rating individual shows. the people "don't really seem to know if they have UHF or not." An `Dr. I. Q.' "We are fighting updated for our life...," Viewers, when contacted by tele- he said in his letter to A. C. Nielsen phone, know whether or not they Jr., president of company. "The for television the have a color set, the officials say. presence of an overnight service But when asked if they have a UHF which would reflect our highs and Radio's lady in the balcony may wind set or can receive UHF channels, lows, and a up on television. Dr. I.Q., a network the presence of Chicago they ask: "What's that ?" penetration figure, would, ac- radio fixture for several decades with its UHF Nielsen officials say the penetra- to us catchy call of "I've got a lady in the cording our calculations, put tion figures of "another" rating serv- in pocket about $500,000 in our first balcony, Doctor," is being revived for ice are inconsistent for this reason. year of operation." television by Lee Segall Productions. it And until Nielsen has what it con- was announced last week. Mr. Segall UHF station representatives ex- siders a better way of checking created the quiz show in the early pressed their concern over the rating UHF penetration, they say it will not 1930's. companies' failure to report UHF attempt to provide a figure. TV personality Robert Q. Lewis has penetration as long ago as last year, The same officials explained that been signed to be host for the pilot of during a meeting of the government - the reason WFLD isn't rated on the the projected series, which will be taped industry Committee for All Channel customary quarter -hour basis has at the Palace theater in Dallas on Aug. Broadcasting. Commissioner Lee nothing to do with its being a UHF 18. The taping, to be handled by KRLD- heads the committee. station. They said the station doesn't TV Dallas, a CBS -TV affiliate, will be At that time, representatives of meet Nielsen's minimum rating re- done between showings of the movie Nielsen and American Research Bu- quirements for a Chicago metropoli- then playing at the theater. reau said they were attempting to de- tan television outlet. A new twist to the radio format will vise ways of measuring the penetra- Reportable stations are those that be the awarding of uncirculated silver tion. ARB currently provides that originate in a metropolitan area, are dollars, all minted prior to 1923, as figure. viewed by at least 10% of the area's prizes to contestants. Mr. Lewis, as "ARB rates color, multiset homes sample households at least once in host, will offer to buy back the coins- - and UHF penetration," Mr. Quinlan an average measured week, and de- many with possible high collector value said in his letter. "The Advertising liver audiences equal to the Monday - -at prices ranging from $3 to $700 per Research Foundation, in coopera- Friday minimum rating standard coin. Contestants will have the option tion with the U. S. Census Bureau, during two or more day parts. It's to sell or keep their prizes. has made one measurement and will understood that the average minimum The series is being projected for net- soon release another. Why, oh why rating for a day part in Chicago is work sales. If such a sale is executed, ... can't we get a figure from Niel- one half of one percent. Lee Segall Productions plans to constantly travel the show, with originations from theaters throughout the U. S. and Canada. Salisbury, Md. The Professionals (Seven Arts TV): KBTV(TV) Denver; KNTV(Tv) San Jose, An Evening With (WON Continental Wrro(Tv) Washington, Calif.; KLAS -TV Las Vegas, and KoLo-ry Productions): Reno. WABC -TV New York, KBrv(TV) Denver, Program notes ... KTLA(TV) Los Angeles, WCPO-TV Cin- Boston Symphony Orchestra TV Con- Broadway goes liollywood Screen cinnati, WFAA -TV Dallas -Fort Worth cert (Seven Arts TV) : WRLK -TV Co- Gems has signed playwright Neil Simon and KPrv(TV) Portland, Ore. lumbia, wrrv(Tv) Charleston, and to write a pilot of untitled half wNrv(Tv) Greenville, all South -hour The Gypsy Rose Lee Show (Seven Caro- situation comedy series lina noncommercial. for 1967 -68. Arts TV) : WHNB-TV New Britain - Mr. Simon is, perhaps, Broadway's hot- Hartford, Conn. Big Night Out (Seven Arts TV) : test current writer with such hits as

76 (PROGRAMING) BROADCASTING, August 1, 1966 "The Odd Couple" and "Barefoot in ABC's Wide World of Sports (Satur- the Park" to his credit. No -pay tip pays off day, 5 -6:30 p.m. EDT) on a date to be announced. Shirley Booth set Shirley Booth will star in The Glass Menagerie, two -hour WWDC Washington's standing One man show CBS -TV has sched- color special planned by CBS -TV for offer of money for news tips uled a 90- minute color special in May the next season. Taping runs Oct. 27 prompted a phone call from a 1967, featuring Hal Holbrook in a ver- through Nov. 2. Tennessee Williams, woman last Wednesday (July 27) sion of his Broadway show "Mark who wrote the play, will adapt it for who reported seeing Dwight D. Twain Tonight!" The program will con- TV. David Susskind will produce the Eisenhower as a patient in Walter sist of sketches selected from over six drama, a joint production of CBS -TV, Reed hospital. A check out by hours of material in his Mark Twain Mr. Susskind's Talent Associates Ltd. WWDC reporters Bob Capps and repertoire. and Rediffusion. Bill Greenwood resulted in a news story that was picked up by Astrodrama Seven Arts Television has Watts in August NBC -TV will show the wire services with credit to placed a new series of 130 six -minute Voice of Watts: an NBC The Angry WWDC. But, the station is having color cartoons, Johnny Cypher in Di- News Inquiry on Aug. 16 (7:30 -8:30 trouble crediting the unidentified mension -Zero, into world -wide syndi- of p.m. EDT), the first anniversary the woman tipster. On -air announce- cation. The series, named for its space end of a four -day revolt in the Watts ments are being used in an at- scientist hero, is produced by Oriole area of Los Angeles. tempt to locate her. Film Studios, New York. Experimental theater A group of six experimental theater projects will be carried on CBS -TV on its Look Up and "Frank Sinatra: A Man and His Music Golden West to syndicate Live series (Sunday, 10:30 -11 a.m.). -Part II" under the sponsorship of the The presentations will be made in co- Anheuser-Busch Corp., St. Louis, on For the first time, Golden West Broad- operation with the National Council of Dec. 7 (9 -10 p.m.). The color program casters is going into the syndication Churches and will include programs will be similar in format to Mr. Sin - business and it's boxing programs that'll produced in New York, New Orleans, atra's show on NBC -TV last season. supply the punch. The station -group Chicago, Indianapolis and Kitchener, The agency for the sponsor is D'Arcy organization will distribute weekly color Ont. Advertising, St. Louis. tapes of the two -hour fight card at the Olympic Auditorium in Los Angeles. at one week Horse special NBC -TV has slated Sports night A TV look The fight program was started by KTLA star Thoroughbred, an NBC News special in the life of Grand Prix racing (Tv) Los Angeles, a Golden West - be ABC Sports about a race horse, for showing early Jim Clark will an owned station, in May 1965. The mar - next year. The show will be narrated by special Aug. 5 (9 -10 p.m. EDT). It will ket-by- market sales approach was en- jockey Eddie Arcaro. precede the live telecast of the College couraged by the reportedly high ratings All Star football game. TV surfing ABC -TV will carry the boxing achieved on a local level. Syn- finals of the 1966 World Surfing dication will be handled by Olympus California Governor TV debate set Championships from San Diego, Sun- Television, a newly formed Golden Brown, a Democrat Edmund (Pat) day, Oct. 8. The finals will be seen on West operation. who's running for re- election, and his Republican rival, Ronald Reagan, last week named negotiating teams to work out details for a campaign debate on television this fall. The negotiators will try to work out a format and details of the candidate confrontations.

Friend or foe? CBS -TV's Our Friends, ¡he French, a one -hour color news special, will be rebroadcast on Aug. 23 (10-11 p.m. EDT). The show is narrated by correspondent Eric Sevareid. Filmways buys studios Filmways Inc. has bought the Filmways Studios in New York, which the company had KTUL -TV's Indian film has D.C. premiere been leasing since 1959. Congressmen, senators, FCC com- to FCC Commissioner Lee Loe- Script market NBC has stepped into r): missioners, broadcasters and Indian the market that's developing for original vinger and Robert Bartley; James C. chiefs held a gala powwow last drama scripts with TV potential. A Leake, president of Griffin -Leake (July at Washington's spokesman said NBC stands ready to Thursday 28) TV, licensee of KTUL -TV; Senator University Club. Representative Ed offer "substantial" sums to major play- Fred R. Harris (D- Okla.); FCC Edmondson (D- Okla.) was host of wrights for commissioning scripts but Chairman Rosel H. Hyde; William the occasion that highlighted the first could not specify the amount. CBS Keeler, chairman, executive commit- Washington showing the the TV doc- previously had announced it would pay tee of Phillips Petroleum; Mr. Mor- umentary, The Five Civilized Tribes to $25,000 for original drama up Unfinished Journey, produced ris; FCC Commissioners Kenneth A. scripts, though not necessarily by -An and directed by Jack Morris, news di- Cox and Robert E. Lee; William D. prominent playwrights (BROADCASTING, rector of KTUL -Tv Tulsa, Okla. Guests Swanson, vice president- general man- June 27). on hand to view the film included (I ager of Krut -TV. Sinatra, Part Il CBS -TV will present

BROADCASTING, August 1, 1966 77 IF YOU HAD A YEAR TO SELL YOURSEL TO BROADCASTING BUYERS, COULD YOU DO IT? HERE'S A HEAD START- Broadcasting THE BROADCASTING YEARBOOK

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THE FACILITIES OF TELEVISION Canadian FM by Frequency TV Station Directory Caribbean, Mexican Stations Canadian TV Stations College Stations Call Letters Radio Set Production Channels YES! Allocations Canadian Channels Experimental TV Stations NAB CODES AND PROGRAM SERVICES Reserve space for our ad in the Transfers of Ownership NAB Television Code 1967 BROADCASTING YEARBOOK. Newspaper Ownership NAB Radio Code Group Ownership Talent Agents, Managers TV Applications Pending Radio -TV News Services 1 Page r] 2/3 page Community Antenna TV Music Licensing Groups Program Producers, Distributors D '/2 page [ 1 '/3 page Foreign Language Programs Negro Programming FCC '/6 page EQUIPMENT AND RULES C &W Stations n Product Guide Equipment Manufacturers (TV Station Directory minimum Station Application FCC Rules & Regulations AGENCIES, REPS, NETWORKS, MISCELLANEOUS size '/3 page.) Radio & TV-Representatives Network Executives'' This is to appear in the Regional Radio Networks THE FACILITIES OF AM -FM RADIO Regional TV Networks directory. AM & FM Radio Directories Government Agencies AM Station Call Letters Associations, Societies FM Commercial Call Letters Attorneys in Radio -TV Name FM Education Call Letters Consulting Engineers AM Radio by Frequencies Farm Directors Company Canadian AM by Frequency Advertising Agencies FM, Frequencies, Channels Awards, Citations Address International Stations Major Trends, Events City State Zip Regular contract rates apply. No wonder BROADCASTING YEARBOOK is the most Otherwise, one time rates: page reached -for reference work in the whole business of $780; 2/3 page $590; '/2 page $460; 1/3 page $325; '/6 page $180; 3 in. TV and radio. $125; 2 in. $90; 1 in. $50. EQUIPMENT & ENGINEERING Cameras get smaller and smaller

NEW GENERATION OF MIDGET GEAR MAY COME FROM SPACE HARDWARE

Like the nursery rhyme shoe woman be encountered on the moon's surface. lar- electronic functional blocks and with children, the National Aeronau- The Westinghouse camera uses a second- thin -film circuits, permitting the use of tics and Space Administration may have ary electron conduction tube that per- only 250 components, less than one so many midget TV cameras it may mits the viewing of objects in extremely sixth of the normal 1,300 needed where not know what to do with all of them. low light levels, virtually from earth - standard circuits are used. NASA is understood to have over a shine. The camera cost $3 million to Four lenses are provided: a wide - dozen minicameras, all developed for develop. angle lens with an 80 degree field of use in space or on the moon. During the exploration of the moon, view for use inside the command mod- And commercial broadcasters are the compact camera, which weighs ule; a telephoto lens for pictures of the hoping that some of the advances in seven-and -one -quarter pounds, will be earth from the moon; a narrow -aperture TV camera technology will be used in carried by the astronauts. Its primary lens for lunar day and a wide- aperture making regular broadcast TV cameras scanning rate is 10 frames per second, lens for lunar night conditions. All ad- better, smaller, more efficient and more with 320 lines per scan. It also has an justments are automatic. rugged. At the least they are anticipat- extremely slow scan speed of 0.65 RCA Midgets Before the flight to ing the first, live telecasts from a space- frames per second; this model requires the moon in late 1969, however, NASA craft in orbit. the camera to be placed on a tripod proposes several earth -orbit Apollo The space agency now has at least since the slightest movement will create flights. On these missions, each space two miniaturized TV camera systems a smear on the picture. It will be used capsule will carry a four- and -one -quar- for its Appollo man -to-the -moon proj- for observation of detailed selenological ter pound miniature TV camera de- ect, and a third that is being con- features. signed and built by RCA. These will sidered for a number of space flights. The camera will also be used in the be used for observing the demeanor For the Apollo flight, which hopes command module, as well as on the and activities of the astronauts in to put a man on the moon before the moon's surface. When taken out of the flight. decade is out, NASA has a miniature Lunar Excursion Module (LEM), the These signals, too, will be registered TV camera system from Westinghouse. camera will be attached by an 80 -foot in slow scan (10 frames a second) For the premoon Apollo shots, NASA cable. with 325 lines per frame, and trans- has a tiny TV camera system from In both instances, the signals pro- mitted to earth where they will be con- RCA. duced from the camera will be trans- verted to standard broadcast signals, The Westinghouse camera is de- mitted to the earth, converted to stand- usable for network broadcasts as well signed to withstand the wide tempera- ard broadcast signals for earth scien- as for observation by mission execu- ture fluctuations (from 250 degrees tists and TV networks. tives. The camera draws 6 w. above zero to 250 degrees below zero) Eighty percent of the Apollo lunar Early last month, Teledyne Systems and the long lunar nights expected to camera's circuity consists of molecu- Co., Los Angeles, delivered two miniature TV cameras to NASA each weighing one -and -one -half pounds and each 111 by 3 by 41/2 inches, employing a half -inch vidicon tube and integrated circuits (BROADCASTING, July 11). Res- olution is said to he the equivalent of commercial broadcast cameras, 525 lines, with consumption of about 7.5 w of power. The "Microeye" cameras are operated from batteries with a life- time of two hours, or from a larger power pack good for 10 hours. One of the cameras contains also a small, low- powered transmitter that broadcasts about 100 feet. The other is connected to a monitor by wire. The Teledyne camera, built for NASA at a cost of $350,000, is being studied by officials to determine how it shall be used. It is believed one of the possibilities is installing one in a spacecraft to observe astronauts at work during flight. Meanwhile, a non -TV look at the moon is being readied by NASA in its Westinghouse Electric Corp.'s Apollo The camera, using slow scan, will per- Lunar Orbiter launch scheduled for moon camera, weighing only 71/4 mit earthlings to view the spacemen next week. The moon- orbiting satellite pounds, will be carried by the first on their way to the moon, and again will take pictures of the moon with astronauts who explore the moon. as they explore the lunar surface. two cameras, one medium and one

80 BROADCASTING, August 1, 1966 high resolution, using a special high - the Phonevision decoder. definition Kodak film with an extremely Technical data The encoder, normally located on the slow exposure index for fine grain and premises of a local Phonevision opera- high resolution. (Readout telemetry tor and connected with one or more TV will give an equivalent to 1,780 lines on pay TV filed stations by coaxial cable, consists of compared to broadcasting's standard electronic equipment designed to scram- of 525 lines). ble into unintelligibility both the audio The 200 -foot roll of 70mm unper- Zenith, Kahn and Teleglobe and video signals. Stations connected forated film will be sufficient for 194 to the encoder by cable can then route dual-exposure frames. These will be comply with FCC deadline, pay -TV signals through the encoder processed and the negative film stored before feeding them to transmitters; all on a take -up reel until it is ready for provide system details receivers within the subscription -TV picture transmission. area will then produce scrambled pic- As the pictures are transmitted to tures and sounds. The encoder also Corp., Kahn Research generates signals called air code that earth, they will be scanned by a flying - Zenith Radio Pay -TV permit decode spot scanner, using a line scan tube Laboratories Inc. and Teleglobe subscribers' equipment to detailed specifi- the scrambled a normal developed by CBS Laboratories. Each Systems Inc. submitted signals into and proposed picture and sound. scan will require 40 minutes for the cations of their present television systems to the The decoder is connected between the 11.6 inches of film which correspond subscription FCC last week. The commission will subscriber's antenna and the antenna to a single exposure by the two cameras. use the technical data that has been terminals of his receiver; and, upon in- After passing through the film, the filed by interested pay -TV operations struction from the air code transmitted flying spot is sensed by a photomulti- to determine a set of technical standards by the encoder, the decoder restores the plier tube which will generate an elec- if ultimately decides to authorize scrambled signals to their original in- to the in- it tronic signal proportional nationwide over -the-air pay television telligible form. In addition the decoder tensity of the transmitted light. This (BROADCASTING, March 28). The dead- records program purchases and pro- will be amplified, synchronized signal line for filing technical data on pay TV vides the basis for subsequent subscriber and fed into the Orbiter's communica- was last Monday (July 25). billing. tions system as a composite video pic- The Zenith system, referred to as The subscriber ticket, which is issued ture for transmission to Earth. Phonevision, uses "new concepts gained periodically, enables the subscriber to The communications and power sup- from more than four years of technical "prepare" the decoder for performance ply system for Orbiter was developed experience while participating in sub- of its preassigned functions. Inserted by RCA. scription TV operations, in association into the decoder, the ticket (1) iden- with RKO General Inc., in Hartford, tifies the subscriber (2) records the Conn., combined with extensive research purchase of each subscription program New KNX tower replaces in Zenith laboratories," according to and (3) assists in the decoding process. Joseph S. Wright, company president. Zenith expects the decoders to be one sabotaged last year Zenith, which has been urging pay TV available on a mass basis for use some- for more than 15 years, is currently time in 1967. A new 500 -foot tower becomes op- operating the only experimental sub- Kahn Uses Punch Cards Kahn Re- erational at KNX Los Angeles today scription- broadcast system in existence search Laboratories Inc., Freeport, (Aug. 1). It replaces one destroyed on RKO General's wfrcT(Tv) Hartford N. Y., has developed a subscription sys- by unknown saboteurs (BROADCASTING. (channel 18). tem that is based on a special encoding Sept. 20, 1965). Phonevision, according to Zenith. and decoding process wherein frequen- The new permanent structure was meets all of the following major design cy spectrum degradation is effected by variously built by Dresser-Ideco and cost $150; and operating requirements essential for shifting in phase and attenu- ation 000. All but $50,000 of its cost was broadcast subscription TV: selected frequency components of a video covered by insurance. The system operates at VHF and signal. Kahn's method uses a UHF frequencies and accommodates home decoder, that can be installed to KNX has been operating since July both monochrome and color -TV sig- operate on existing receivers and that 11 with a 377 -foot temporary facility nals. Phonevision does not require any incorporates a means for billing. The that now will be used as an auxiliary changes in channel bandwidth, nor does system's encoder installed in the trans- tower and later as a directional antenna. it degrade the quality of the audio and mitting station, produces a special wave This was the CBS -owned station's sec- video signals. that is compatible with existing TV ond temporary tower. The first one The pricing of programs is flexible transmitters. The encoded video signal was razed to make room for the per- and the subscriber's program purchase provided by the Kahn system does not manent structure now installed. (BROAD- is "conveniently and accurately re- require any sub -carrier or separate sig- CASTING, July 18). corded." nal channel and does not add any other Preparation of subscribers' bills complexity to the transmitted signal. and other administrative details are Kahn's decoder provides coding in- Entron gets CATV contract automated. formation to subscribers on a punch Subscriber equipment, which pro- card that automatically operates switches Construction of a complete, $350,000 vides adequate security against unau- to set up the decoding circuits. The turnkey CATV system for WLAN Lan- thorized viewing, can be mass produced punch card also carries billing infor- caster, Pa., for that city has been at reasonable cost. mation back to the franchise operator awarded to Entron Inc., Silver Spring. Subscriber equipment may be for automatic processing of subscriber Md., it was announced last week. quickly installed on any receiver that bills. Entron President Edward P. Whitney is designed to receive broadcasts that Teleglobe Has Central Billing Tele- said that construction has commenced conform to current FCC specifications. globe Pay -TV System Inc., formed in and that the first 25 miles will be sub- The basic elements of the Phone - 1957, has done considerable pioneering stantially completed in September. The vision system are (1) an encoder (2) a work in pay -TV engineering. The cor- work is being done by Systems Con- decoder and (3) a ticket that permits poration has developed systems for use struction Corp., an Entron subsidiary. the subscriber to insert information into over- the -air as well as through cable,

BROADCASTING, August 1, 1966 81 KNBC(TV) readies `fire- engine' remote unit

news to an hour format lent support for the project. After a green light from New York management, NBC engineer Russell Nies headed a design team, and set about to build "the best mobile unit in the country." NBC wanted a truck sturdy enough to travel over rugged terrain, yet light enough to move at high speeds. The Los Angeles county fire department, having already solved similar problems, gave the network the benefit of its experience. Its chassis specifications resulted in a truck capable of freeway speeds that, reportedly. can go "wherever any other wheeled vehicle can go." Almost finished, and due for try- outs this month, the unit carries its own power and can directly com- municate with network and local NBC News in Burbank is putting important, near -deadline 5 -7 p.m. news desks. A microwave dish on final touches on a $250,000 televi- time slot using assigned- from -head- an air- operated tower can reach up sion- station -on- wheels -featuring a quarters mobile units involved fight- 30 feet to achieve a line -of -sight chassis especially designed to provide ing widespread rush -hour congestion. signal path to KNBC's antenna atop "fire-truck mobility." The new unit Robert Shafer, manager, NBC Mount Wilson. The system is de- is expected to permit completely in- News, West Coast, saw a need for signed to work within a 50 -mile dependent coverage of news events. a unit that could go anywhere, stay operating radius of the transmitter The mobile unit has been two out all day, and get coverage on the site. years in the making. Remote news air via microwave without help from Power for the electronics and a coverage was being stymied by the any outside sources. Plans for KNBC- three -ton air conditioner is provided area's penchant for decentralization, (TV), the network -owned station in by a 15 -kv air -cooled generator. and getting stories during the all- Los Angeles. to expand early evening Immediate capability is for black

also introduced the concept of central- the technical submissions and other as- of his time up until last week was issued ized metering, and announced in 1963 pects of the proposed rulemaking. RKO by the FCC at the request of the Fed- the development of a major video se- General, Zenith, Teco Inc. and the In- eral Aviation Agency, and had directed curity process. ternational Telemeter Corp., all vitally the station to stop causing interference Teleglobe's system provides a decod- concerned with pay -TV, have asked the to the operation of a ground -control er that unscrambles the video signal commission to deny the requests for ex- radar unit at nearby Tinker Air Force without interference for other TV or tension of the deadline on the grounds Base. The station was given 72 hours communication services. Sufficiently so- that such an extension would not be to comply (BROADCASTING, July 25). phisticated to preclude unauthorized de- justified and, if granted, would only Since the station, even with the help coding, the Teleglobe decoder is acti- delay the orderly dispatch of the proof FAA and FCC technicians, had not vated by a single "on" switch. In ceeding. been able to locate the sources of the addition to unscrambling the picture trouble, let alone find a cure, it faced and sound, the decoder also records the the prospect of being forced to go use of the pay -TV service via telephone KI00 gets reprieve silent. line to a central metering facility. Fully But on Friday (July 22), before an compatible with color, Teleglobe's sys- in FM -radar conflict FAA plane began circling overhead to tem permits scrambled monochrome get additional evidence on the amount and color broadcasts to be unscrambled Ktoo(FM) Oklahoma City has won a of interference being caused, station in either monochrome or color through last- minute reprieve from an order that personnel climbed to the hotel rooftop activation of the decoder. would have required it to get off the air. where the antenna is located and The deadline for comments on the The welding of loose joints in a hotel welded loose joints in the hotel sign. commission's proposed rules to provide rooftop sign apparently saved the day. Mr. Bushelman said last week he nationwide over- the -air pay television is But Steve Bushelman Jr., general didn't know whether that had an effect Sept. I. The National Association of manager of the station, isn't crowing or not. But when the plane landed. Broadcasters, the American Civil Lib- about the outcome of the dispute with FAA technicians said the interference erties Union and the Americans for the federal government. He has too they detected was negligible -it was Democratic Action have all requested many other things to worry about, like experienced directly over the transmitter that the FCC extend the deadline until court suits and an explosion in its only, and the field is miles distant. Jan. I, 1967, in order that interested tower. Last week, however, the Tinker field parties might have more time to study The order that had occupied most incident was fast fading into the back -

82 (EQUIPMENT & ENGINEERING) BROADCASTING, August 1, 1966 dustry. Mr. Inglis has been a division 2500 -2690 me range, are a creation of vice president for communications prod- an FCC ruling (instructional TV fixed - ucts operations at Meadow Lands, Pa., station service) of July 30, 1963. The for the past three -and -a -half years. FCC then reserved the right for 31 and white, but where possible, basic channels in that frequency range to color equipment has been installed operate exclusively for education. At for the day when lightweight color Catholics make plans present, several small public schools cameras become available. employ ETV systems of 2500 me range. Present equipment includes two ITA, according to authorities, hopes 20 -pound image orthicon cameras. for 2500 me band to extend its services to public schools One elevates through the roof of the and possibly colleges. truck while the other can roam up The 2500 me educational TV band to 500 feet away from the unit. The is suddenly becoming popular. At least unit can transmit live or tape its five Catholic dioceses- Miami, New Two more FM's aim output on an RCA TR -5 video re- York, Brooklyn, N. Y., Detroit and corder. Los Angeles -are planning a "network" for Empire State For want of an official designation, of such ETV systems. Each one, some- the rig has been nicknamed the times called by its operators "on- the -air "NBC Flash Truck" by network enclosed -circuit TV," broadcasts on fre- By September the Empire State Build- gineers. Five technicians plus a unit quencies that a home TV set cannot ing's 1,250- foot-high master FM an- director and a correspondent will pick up. tenna system will accommodate two man the truck, which will be kept on The Catholic dioceses, with Los An- more New York FM stations- wplx -FM the streets at all times and assigned geles coming in later, expect to be fully and WNYC -FM. Six FM outlets in that to news coverage as would a re- operational in TV this fall. Together city now transmit from the facility. porter. In most cases, Mr. Shafer they plan to start a nonprofit group, which, it is claimed, can carry simul- observes, the new unit should elim- to be called Instructional Television As- taneous signals of as many as 17 FM inate a two -hour delay in getting sociates (ITA). This organization, stations (BROADCASTING, Feb. 21). remote film back to the office and working at the elementary and second- Empire State sources said last week processed. ary- school levels, will produce films that in addition to the two new users. If all goes well, the Flash Truck and tapes for distribution first to group - a ninth FM outlet may join the sys- may be only the first phase in an owned TV stations (as public -service tem this fall. Action for this station is ambitious expansion of local news programs) then for use in the ETV pending FCC approval. capability. The second phase, Mr. systems. ITA will seek support from The FM master antenna, constructed Shafer forecasts, will provide a foundation grants and hopes to expand in 1965, sends omnidirectional signals helicopter to operate in conjunction into a national operation. through vertical and horizontal polar- with the truck. It also would be able There reportedly are 12 other Catho- to transmit its own pictures. lic dioceses investigating the possibility of applying for construction permits WEATHER INSTRUMENTS for ETV systems in the 2500 me band. Such areas as Boston and Rockville Center, N. Y., which already has a permit, are interested in building them. ground, so far as Mr. Bushelman is con- Extension RCA, which supplied cerned. He is currently worried about and installed systems in Miami and an Associated Press suit for back pay- New York, said last week the Catholic ment of $900 awarded by a jury. He diocese in Miami is extending its pres- wants to spread the payments out over ent system from 38 schools (23,000 a period of time. FOR pupils) in Dade county to another 17 And Monday night a 7,500 w capaci- schools in adjoining Broward county. in the transmitter tor station's exploded, The Dade system (begun last Novem- TV forcing the station to go to low power ber) was said to be the first Catholic and adding to the station's bills. A diocese to use such transmitting and re- CATV major one is for $550 for a specially ceiving facilities. New York's arch- designed which the filter station ordered diocese TV operation, dedicated in RADIO when such a device seemed the only April links 400 elementary and sec- answer to the interference problem, ondary schools to an ETV system orig- (Colorful dials for color 11i) but which last week had not yet even inating from Yonkers, N. Y. This ETV been installed. system employs six major receiving antennas linked with disk -like antennas placed atop each school. There the sig- RCA plans new department nals are sent along" á special "down con- verter" and picked up on the video Last week RCA said its broadcast receiver. The New York system is also and communications products division equipped for color transmission and will combine engineering and merchan- provides a three -channel service. Manufacturers of Precision dising activities for major products in All ETV systems can be equipped for Meteorological Instruments a new department. Andrew F. Inglis, up to four channels. In Brooklyn, two a division vice president, will head the are used. The system was contracted In Use Around the World new facility that in effect will put to- independently. Both Detroit and Los TEXAS ELECTRONICS, INC. gether the planning, development and Angeles have gone to other manu- P.O.Box7151 design of new (and improved) products facturers to equip their systems. Texas for the broadcast -communications in- The ETV systems, operating in the 5529 Redfield Street Dallas,

BROADCASTING, August 1, 1966 83 ized antennas located on the building's to afford the service. nounced last week. 102d floor. It's made of 32 dipoles A 222 -foot TV antenna towers over The first meeting of the committee (T- shaped objects) each on a 45-de- the FM antennas. This $3- million will be held Sept. 29 at the commis- gree angle, with half of them below structure, built in 1950, handles sig- sion's Washington offices. The time and and half above the observation area. nals for wN.IU -TV Linden -Newark, N.J., location are to be announced later. Individual stations transmit from the and eight New York TV stations in- The committee's chief functions will antennas in circular patterns out to a cluding the municipally owned UHF be to assess and analyze available in- 65 -mile radius. Each station supplies outlet (WNYc -Tv). formation on the feasibility of sharing its own modular multiplexer system. Sources indicate that still another television channels, to identify addi- Together this equipment is piggy- UHF station may hook onto the TV tional data that may assist the commis- backed inside the building on floors tower: wxTv(Tv) Paterson, N.J., (chan- sion in making a decision on the mat- directly under the antennas. Other sta- nel 41), owned by Trans -Tel Corp., ter, and to arrange and conduct field tion equipment is installed below the New York, which expects to begin with tests that approximate the normal oper- building's 86th floor. a Spanish- language format by Feb. 20, ations of land -mobile stations. 1967. Half Full Present FM stations In connection with the formation of Another UHF TV outlet, channel 68, signed to the system with their initial the new advisory committee, the FCC the assignment for which is being con- transmission dates are: WQxR -FM (Dec. has also asked for assistance in deter- tested by two parties, may also build 15, 1965), WHOM -FM (Jan. 19), wuB- mining the effect of land -mobile radio onto the TV tower. FM (Feb. 21), WNCN(FM) (Feb. 22), signals on television receivers. The com- WOR -FM (March 3) and WBAI(FM) mission said that while the committee (March 4). Newcomers WPIx-FM and Advisory group set is forming, it must obtain additional WNYC -FM will begin transmission there data on TV receivers that was not sub- at the end of August and in mid - on land- mobile study mitted in the original comments on the September, respectively. inquiry. One Empire State official estimated FCC Chief Engineer Ralph J. Renton Questions include how and to what that by 1971 all 17 positions will be and Deputy Chief Engineer William H. degree various television receivers are filled. A yearly contract fee of about Watkins have been appointed chairman affected in strong signal areas, and also $12,500 plus initial installation costs and vice- chairman, respectively, of the what is the effect on receivers of sig- have limited FM station interest up to newly established advisory committee nals from multiple land -mobile base now, he indicated. But as the FM mar- on testing the feasibility of sharing transmitters operating simultaneously ket grows and its revenues increase, he television channels with land- mobile in the area. Comments are due Sept. suggested, more FM stations will be able radio stations, the commission an- 2, replies by Sept. 19.

FANFARE

New call, WOCN, puts billboards proclaimed: "A New Ocean letters and format for WSKP. The in- is Coming to Miami." Giant -sized post- strumental -music station, on 1450 kc 'New Ocean in Miami' cards were sent to regional and national with 250 w and featuring news and agencies and advertisers. Last Saturday weather five minutes of every hour, put A new geographic dimension was (July 30), the public's curiosity was the new ocean (ocN) in Miami with added to Miami this week via a teaser whetted further by costumed mermaids new call letters of wocN. promotion created by Ed Winton, who in populated Miami areas telling people Mr. Winton, 35, started in radio at purchased WSKP Miami in May (BROAD- that "The new ocean arrives tomorrow." the McLendon stations in Texas from CASTING, May 23). For six weeks. Capper to the promotion came yester- 1954 to 1959. He then joined the slogans on buses, benches, taxis and day with announcement of new call Connie B. Gay group at KITE San An- tonio. In 1960 he assumed presidency of the Gay group, then resigned to purchase wocN from William O'Neil (BROADCASTING, May 23).

Waldorf- Astoria set for Sarnoff salute A New Ocean Is Coming The National Association of Broad- casters, Electronic Industries Associa- tion and Institute of Electrical and To Greater Electronics Engineers will sponsor a Miami 40.004 "Salute to David Sarnoff" on Sept. 30, the 60th anniversary of the RCA chairman's communications career. Scheduled for the Grand Ballroom of New York's Waldorf- Astoria, the fete will draw about 1,700 persons. Fred- erick R. Kappel, AT &T board chairman, will be program chairman and Lowell Thomas will be toastmaster. Principal industry speakers will be William S. Paley, chairman of CBS Inc.,

84 BROADCASTING, August 1, 1966 representing NAB; Dr. Jerome B. Wies- also attaches a Captain Great decoding firms kicked in shipping containers and ner, provost and dean of the School of button. Diligent executives on the KDKA storage facilities, and 500 pounds of Science, Massachusetts Institute of mailing list can use it to decipher a salt as well as $100 for popping oil were Technology, representing IEEE, and cryptic message imprinted on the Grea- also donated. Robert W. Galvin, chairman of Motor- ties box. ola Inc., representing EIA. By the numbers WAVY -AM -TV Nor- In a joint statement, the three spon- Car -in -one A hole -in -one by Leslie G. folk- Portsmouth -Newport News, Va., soring organizations said the event Arries, president of the Westinghouse NBC -affiliated stations, had to wait two would commemorate General Sarnoff's Broadcasting Co.'s Production and Pro- years for special phone numbers it "outstanding contributions to the prog- gram Sales Division, won him a Volvo wanted. The new numbers finally be- ress and welfare of his industry, his 1800 -S at the recent outing of the Inter- came available and the stations has- country and his fellow men. No man national Radio and Television Society tened to take advantage of catchy letter - has placed his stamp of genius more at Harrison, N. Y. WCBS -AM -FM New number combinations. WAVY-TV (ch. firmly upon an era than General Sar- York was the benefactor. The station 10) got a number that can be remem- noff." sponsored a hole -in -one contest. bered and dialed as "NBC TV 10." WAVY, on 1350 kc. can now use "NBC Pop KHow -pub- goes the audience A 1350. Drumbeats.. licized plea for popcorn by a U. S. "Greaties" KDKA Pittsburgh is pro- serviceman in Vietnam resulted in a 40 year story WON Continental Broad- moting its new, three -minute Captain drive that collected three tons of the casting Co., Chicago, to mark its four Great episodes by mailing full boxes of unpopped variety in two weeks. Sparked decades of service, has published a Wheaties, relabeled "Greaties- Break- by Vince Paul, KHOW Denver personal- multicolor booklet which traces its con- fast of air aces," to industry influentials. ity, a snowballing campaign pulled in tributions and outlines its plans for To assure unbridled enthusiasm, KDKA 3.000 pounds in the first week. Business WON -A M -T V . INTERNATIONAL CCIR leaves color 1967 -1968 -Spain (none). Lebanon on direct television broadcasting to home ( Secam). receivers from satellite. 1968-China (NTSC), Sweden (PAL) . Organized a special study group on standards undecided 1968 -1969 -Brazil (none). Mexico tropical broadcasting, under the chair- (NTSC). manship of Chaman Lal, India, and I969 -Gabon (Secam), Mauritania agreed publish a special manual in- The international meeting of techni- to (Secant), Mongolia ( Secam), Poland cluding latest information for use by cal representatives in Oslo, which ended (Secam), Yugoslavia (Secam). tropical countries. July 22, saw some of the most heated 1969-1970--Ivory Coast (Secam), discussions in the history of the Inter- Tunisia (Secam). national Radio Consultative Committee 1967- 1970 -Netherlands (PAL). British ponder the (CCIR), an observer back in the United At one point. France suggested a six - States disclosed last week. month moratorium before deciding on pirate problem The subject, naturally, was color-TV a single color -TV system, but other standards. More than 750 representa- nations declined to continue the impasse The problem posed by pirate radio tives of 97 countries, one of the largest any longer. stations operating outside British ter- meetings of the CCIR since its found- In other actions the conference: ritorial waters is due for an "ounce of ing, could corne to no conclusion about Adopted a dual, worldwide stand- prevention." Legislation to hamper the TV, leaving the adoption of standards ard for stereo FM, with the pilotone operations was discussed in a recent to be decided by each country. system of the U. S. and the polar sys- session of Parliament and is expected Three systems were proposed. but tem recommended by Sweden. to become law by February, 1967. no clear -cut majority was in favor of Reached agreement that protection Although the government is some- any of them -the U. S.'s National Tele- ratios for medium band (standard broad- what hamstrung legally and politically, vision System Committee standards in casting) shall be 40 db. This does not it hopes to curtail pirate broadcasts by use by the United States. Canada and affect the present U. S. standard of 26 imposing penalties of up to two years Japan; the PAL system (phase alterna- db. in jail and heavy fines on disk jockeys, tion line), proposed by West Germany, Agreed to initiate a study program technicians, advertisers and other British and the Secam system (sequential with memory), proposed by France, with the 1735 DeSales Street, N.W. USSR concurring. IAN In a preliminary expression of prefer- IInrNelrBEN8nIAAOBWashington,IllIIIIclIstIllg D. C. 20036 ence. 10 countries voted for the NTSC system; 17 for the PAL system and 35 Please start my subscription for( CHECK 52 Issses We for the Secam standard. Thirteen na- ONE tions abstained. 52 issses end In a report submitted to the confer- Neme Position '66 Yearbook j13.50 ence by Study Group 11 -A. various nations calculated when they would Company 1966 Yearbook start color TV. Those saying that they j5.0o would commence polychrome broadcasts in the next few years and their Business Payment preference: Home enclosed 1967 -Bielorussia (Secam). France (Secam), Monaco (Secam), West Ger- BM me City State zip many (PAL), Ukraine ( Secam), United Kingdom (PAL), USSR (Secam).

BROADCASTING, August 1, 1966 85 citizens who help the unauthorized in the U.S. will supply equipment and number of ABC Worldvision stations to stations. supervise technical coordination in- 62 in 26 countries on five continents. Ten "pirates," which claim millions cluding necessary components supplied ABC Worldvision will supply the Do- of listeners and various fan clubs, com- by others. The GE firm in Mexico will minican stations with program buying pete with the British Broadcasting Corp. coordinate the entire project. services as well as sales representation. by beaming Beatle -type music to the Signators to the contract were Man- English mainland. To the chagrin of uel Barbachano Ponce, president of the International film sales ... the government, stations operate tax TV company in Mexico, and George Burke's Law, National Geographic free, pay no royalties to performers B. Doughman, general manager of Documentary Specials, Color Me Bar- and violate a British taboo by broad- IGE's export sales department. bra, Golden Age of Comedy (Charles casting commercials. The government Michelson Inc.): TCN Channel 9, Syd- has felt the "pirate" competition since Abroad in brief ... ney, Australia. April when 1964, Radio Caroline went Worldwide buys NBC Enterprises re- Time Tunnel, Felony Squad, Man on the air. ports sales in five international markets: Who Never Was, Wild Country format rights of Concentration to Ra- (Charles Michelson Inc.): Army TV diotelevisao Portuguesa (RTP) in Por- Station, Bangkok, Thailand. GE arm to install tugal for local production, and TV film rights of Get Smart to RTP (Portugal) RKO Feature Film Package (Charles new Mexican TV hookup and TV Singapura in Singapore; T.H.E. Michelson Inc.): Channel 5 Manila. Cat to WKAQ -TV San Juan, P. R.; Vic- Jalopy Races (Charles Michelson The General Electric Co. said last tory at Sea to Nishi Nihon Broadcasting Inc.) : Pay TV, London. week that its IGE export division has Corp. in Japan; and My Favorite Mar- Clay vs. Cooper Bout Film (Charles signed more than a $1- million con- tian to Channel 4 Montevideo, in Michelson Inc.) : Jeddah, Saudi Arabia. tract with Telecadena Mexicana, S.A., Uruguay. for installation of a preliminary net- AMCEL Bates work of 10 TV stations covering the picks AMCEL (Euro- NBC to build TV in Arabia principal cities of Mexico. GE said the pean affiliate of the Celanese Corp. of America) has appointed the Bates Eu- network ultimately will grow to 30 NBC International has a new con- ropean advertising stations. Group of agencies tract with the government of Saudi to handle its advertising in 12 European The new Mexican network is to begin Arabia to build two additional television countries with A. F. P.-Bates, Paris, operating in September with stations stations in that country. In 1964 it com- coordinating. Previously AMCEL was located at Mexico City, Monterrey, pleted two TV station in Jedda and represented by Young & Rubicam and Guadalajara, Chihuahua, Puebla, Riyadh, which are on the several other agencies. air, and con- Queretaro, Hermosillo, Mexicali, Meri- struction will begin shortly on outlets da and Cerro Del Perote (Vera Cruz). ABC International named ABC Inter- in Medina and Buraydah. The network will be installed under national Television Inc. has been ap- Under its agreement, NBC builds the the technical supervision of GE in the pointed sales representative for HIN- stations and operates them while train- U.S. and its Mexican arm (General Radio and Television in the Dominican ing local nationals in all areas of broad- Electric, S.A. de C.V., Mexico). GE Republic. Their addition raises the cast management and operations.

FATES & FORTUNES

BROADCAST ADVERTISING Broadcasting Corp., Norwich, N. Y., Garrett Scollard, Blair TV, VP, and elected VP- marketing. Denman Jacobson, Avery- Knodel, sec- Charles P. Murphy, Alan Henry, direc- retary- treasurer. VP and account su- tor, all -news sales, B. van - pervisor at BBDO, Phillips New York and Phila- Dusen, VP and ac- New York, joins Len - delphia, appointed na- count supervisor at nen & Newell there as senior VP and man- tional radio sales man- Erwin Wasey Inc., ager, ex- agement account su- Westinghouse New York, named pervisor. Broadcasting Co., New ecutive VP of Geer, York. Austen Smith - DuBois & Co., that Mr. Murphy William H. Ebbets, ers, assistant sales city. Mr. Henry advertising manager, manager, WINS New Mr. vanDusen Frank McDonald, Sanforized division, Cluett, Peabody & York, named general sales manager. group media director Co., New York, appointed advertising Robert G. Baal, executive assistant to at Cunningham & Walsh, New York, manager, Piel Bros. Inc., same city. president of Paul H. Raymer Co., New named associate media director. Hank Merrill Grant, VP and associate media York, joins Advertising Time Sales Malfa, account executive with C &W, director, Benton & Bowles, New York, there as VP in charge of development. New York, named account supervisor. Valerie Markwood, with Koe- named VP in charge of network rela- Alan Axtell, The Katz Agency, Chi- Papert, nig, Lois, New York, joins same tions. cago, elected president of Chicago chap- C &W, city, as copywriter. Robert W. Bacon, VP of creative ter of Station Representatives Associa- services for Jay Grant Co., Hartford, tion. Others elected: James Kelly, Richard Benson, group media super- Conn., forms R. W. Bacon Co. at 41 Blair TV, VP; Louis J. Hummell Jr., visor at N. W. Ayer & Son, Philadel- Jerome Avenue, Bloomfield Center, Peters, Griffin, Woodward, secretary phia, joins Lewis & Gilman Inc., that Conn. and Joseph Hogan, The Katz Agency. city, as associate media director. Thom- treasurer. Walter B. Archer, H -R Rep- as D. Endicott, VP and editorial di- James R. Skidmore, director of mar- resentatives, elected president of De- rector of Cadle /Larned Publishing Co., keting and public relations for C &U troit chapter of SRA. Others elected: Greenwich, Conn., joins L&G, Philadel-

86 BROADCASTING, August 1, 1966 phia, as account executive. Marinette, Wis., appointed manager of as senior copywriter. advertising and sales promotion. John H. Davison, daytime service John B. McKenney, with WJBK -AM- representative, sales service department, Walter Kaprielian, art supervisor with FM Detroit, joins WSPD -TV Toledo, NBC -TV, New York; Robert T. Aissa, Ketchum, MacLeod & Grove, New Ohio, as account executive. and Burton M. Wanetik, with WNBC- York, named head art director. AM-FM New York, appointed account Joseph A. Hoffman, with Young & executives for NBC Spot Sales, that Emerson Dye, with WPAT -AM -FM Rubicam, Chicago, joins McCann - city. Paterson, N. J., appointed retail adver- Erickson there as copy director. tising director. Norman F. Flynn, account executive, Stephen C. Crowley, with KEWB WPAT Paterson, N. J., appointed director Marvin E. Jay, creative director of Oakland, Calif., appointed account ex- of sales development, CBS Spot Sales, Grant Advertising, Dallas, appointed ecutive. New York. radio -television director of Charles Alvah B. Jr., with KDOT Ruppman Advertising, Peoria, Ill. Stetson Scottsdale, Ariz., appointed account Stephen Wesley (Happy) ¡son, with executive witty Orlando, Fla., named sales man- Jay Pittsburgh ager. Garber, from Press, joins KQV -AM -FM Pittsburgh, as account Lou Torok, with WJAB Westbrook, executive. Me., appointed sales manager. Harry J. Straw, VP and creative di- Marvin Schneider, director of mar- rector at London Press Exchange, Mr. Gallup Mr. Sinnett keting planning at Coty, New York, Caracas, Venezeula, and Robert 1. joins Daniel & Charles Inc., that city, Wilson, account executive with J. George H. Gallup, manager, sales, Walter Thompson, Sydney, Australia, for central office of NBC Radio, Chi- as marketing supervisor. join VanSant Dugdale and Co., Balti- cago, appointed eastern sales manager. Marion Prims, account supervisor on more. Robert S. Sinnett, account executive Alberto Culver at J. Walter Thompson for NBC Radio, succeeds Mr. Gallup. Co., Chicago, joins Foote, Cone & Beld- Jane Popham, copywriter for Gard- Sy Yanoff, account executive at wez- ing there as member of account manner Advertising Co., St. Louis, appoint- AM-FM Boston, named sales manager of agement group on Kimberly -Clark ac- ed copywriter for Winius- Brandon Co., Kvw Philadelphia. count. that city. Clotis A. Barker, account executive William H. Quinn, Irene Block, formerly with Need- for KCMG Kansas City, Mo., named VP for media re- ham, Harper & Steers and Tatham, sales manager of KCMO -FM. search, A. C. Nielsen Laird & Kudner, Chicago, joins Post- joins Robert L. Bodenstein, art director Co., New York, with Pritchard, Wood Inc., New York, Television Bureau of there as appointed art director at LaRoche, Mc- Advertising for your tower Caffrey and McCall, that city. John S. account executive. Register, art director at Grey Advertis- John J. Cook, with requirements ROHN ing, New York, appointed art director/ Mr. Quinn Stone Representatives, television producer at LaRoche, that New York, appointed check city. account executive for AM Radio Sales Barry M. Blackman, art director, Co., that city. A complete tower Hazard Advertising Co., New York, A. William Spence, account execu- erection service joins Chirurg & Cairns, Hartford. tive with Robert E. Eastman & Co., Conn., as art director. New York, joins Peters, Griffin, Wood- that has these Paul A. Raker, with The Ansul Co., ward there as account executive. special advantages: Daniel B. Aron, with WRFM(FM) DEPENDABILITY New York, joins WABC -FM there as account executive. RELIABILITY COMPLETE IN CHATTANOOGA John Phillips, with J. Walter Thomp- son Co., joins Leo Burnett Co., Chi- ENGINEERING We have what you want cago, as account supervisor. COVERAGE! COAST TO COAST H. Joseph Hull Jr., director of adver- SERVICE tising and public relations for New Holland Machine Co., New Holland, REPRESENTATIVES Pa., named account executive at Geyer, WORLD -WIDE Morey, Ballard, Racine, Wis. Be sure to obtain price quota- Lewis C. Greist, with WCAU -AM -FM tions and engineering assist Represented by once for your complete tower The Katz Agency, Inc. Philadelphia, appointed account executive. needs from America's foremost tower erection service. Lawrence Divney, with NBC, New York, appointed account executive of Western Office - 310 Quincy Street Eg3 Reno, Nevada Phone 702.327.9300 Mort Bassett & Co., that city. - Eastern Office - 509 Webster Street WRCB/TV Marshfield, Mass. - Phone 617-834.9521 Norman Dain, with Darrell Prutz- Southern Office - Box 877, Richardson A RUST CRAFT STATION ROHN I.. Texas - Phone 714- A01.3481 man Associates, Providence, R. Factory - P. O. Box 2000, Peoria joins Gardner Advertising, St. Louis, Illinois, U.S.A. - Phone 309.637-8416

BROADCASTING, August 1, 1966 87 Keyes -Gardner there as copywriter. also appointed director of television Press International, Denver, appointed development parent southwest division news manager in Pete McGowan, with wrlx(Tv) New program for Capi- tal Broadcasting Corp., New Dallas, succeeding John N. Fallon, now York, appointed to sales staff of Avery - Cities foreign Knodel, that city. York. UPI editor in New York. Jo- Charlie Van, production manager of seph S. Marier Jr. succeeds Mr. Grigs- J. Robert Dwyer, with Advertising with \VFAA Dallas, appointed program direc- b. Donald P. Myers, UPI, Den- Time Sales, joins The Katz Agency, tor. He replaces Bob Bruton, who ver. named Denver bureau manager. Chicago. moves to WEAM Arlington, Va. Travis Hughs, bureau manager at Earl Bradshaw, news director of Tulsa, Okla., named regional executive Alfred L. Mendel- KKAM Pueblo, Colo., joins sales staff of for central, east and south Texas at sohn, VP and general WMRO Aurora, Ill. UPI, Houston, succeeding Mac Sebree, sales manager of who becomes division executive assist- EUE /Screen Gems, ant at Dallas. MEDIA New York, named to Charles P. Amot, chief correspondent James M. Caldwell, newly created post of for ABC station manager of VP and general man- News, Saigon, named Rome bureau chief replacing Sidney Lazard, WAVE Louisville, Ky.. ager. reassigned to headquarters in New also elected VP. Mr. Mendelsohn Raul Lefcovich, York. Richard F. Siemanowski, pro- Peter J. Vanden Central American ducer and writer for Great Decisions Bosch, general man- sales manager for United Artists, ap- series on National Educational Tele- ager of WJBL -AM -FM pointed Latin American supervisor for vision, named producer for ABC -TV's Holland, Mich., United Artists Television, international African project. Mr. Caldwell named president. division, New York. John Callaway named to newly cre- Eugene R. Myers, Humberto (Bert) Delgado, former ated position of news and public affairs Philadelphia sales manager for CBS assistant to operations manager, WNEW- director of WBBM Chicago. Ben Larson TV Radio, named president and general New York, appointed operations resigns as news director to become spe- manager of WTTO Toledo, Ohio. manager. He succeeds Lew Hicks, who cial correspondent for WBBM. Dick has left to administer personal business Bob Edell, director of operations and Etter appointed assistant news director. interests. assistant to president, Crowell- Collier Joe Kosack, news director, WVLN Robert Grand, with Broadcasting Corp., Los Angeles, ap- Olney, elected president, Illinois As- Steeg pointed north central regional manager Productions, sociated Press Broadcasters Association. for station relations, ABC -TV, New New York, joins Sav- York. age Friedman Inc. Robert W. Sevey, there as producer. with KGMB - AM - TV Jack Lenz, account executive %,:th Honolulu, named VP Alvin Herbert Mar - WSB -AM -FM Atlanta, appointed execu- for news. tive VP and general manager of WYNX ill, former director of Smyrna, Ga. music, writer and pro- Thomas C. Bostic, ducer at WBOS Brook- K1MA -AM -TV Yakima, Ed Shadburne, sta- Mr. Grand line, Mass., and Wash.; Thomas tion of manager WNAC -AM -TV Boston. named music di- Powell, WDAU -AM -TV WLKY - TV Louisville. rector for Radio New York Worldwide. Mr. Sevey Scranton - Wilkes - Ky., appointed gen- Barre, Pa.; George William Pauley Jr., producer and eral manager. Volger, KWPC Muscatine, Iowa, and writer at KVIOX -AM -FM St. Louis, and Gus Thomas, with James C. Leake, KTUL -TV Tulsa, Okla.. Paul Schoenwetter, news writer for WEET Richmond, Va.. elected to four -year terms on board of \VFLD(TV) Chicago, join WKYC -TV appointed general directors of Associated Press Radio Cleveland, as associate producers of and Television Association. Mr. Shadburne manager. Montage. Kay Martin, Swift & William H. Dean Jr., with KYW -TV Barbara Styman, formerly with J. Co., re- elected president of Chicago Philadelphia, named assistant news di- Arthur Rank, BBC -TV and Trans chapter of American Women in Radio rector. Video Productions, all London, joins and Television. Other new officers: VP, Fraser Productions, San Francisco, as Roger Allan, with Virginia Russett, Post- Keyes- Gardner: production coordinator. WNAC Boston, named secretary, Ellen Semrow, American In- news director of stitute T. A. (Bud) Kaatz, with WMOA Mari- of Baking, and treasurer, Betty WNAC, WRKO -FM Bos- Lavaty, etta. Ohio, named director of sports North Advertising. ton, and Yankee Net- and special events for WTNT Talla- Robert J. Huckabone, operations work. hassee, Fla. manager, WRRN -Tv Warren, Pa., named Bill Brown, pro- station manager, WFBG Ivan Ginsky, program booker in in- -FM Altoona, Pa. ducer of local news ternational traffic department, ABC Chuck Martin, with KCLR Rails, Tex., for KNBC(TV) Los Films, New York, named international Mr. Allan named station manager of KTFO Semi- Angeles, named ex- traffic manager. He replaces John Mc- nole, Tex. ecutive producer. Laughlin, who has been appointed di- Jeffry Alan Posner, with Army Avia- rector of film operations. John P. Lynker, newscaster with tion Material Command, St. Louis, ap- WINS New York, joins news staff of Ken Rogers, manager of WAIA Col- pointed business manager for WMIL- WMCA, that city. lege Park, Ga., joins staff of WGUN At- AM-FM Milwaukee and WMIN St. Paul. lanta. Fred Briggs, with wsB -TV Atlanta, joins news staff of WKYC -TV Cleveland. PROGRAMING NEWS Jack Anderson, syndicated columnist Richard C. Dreyfuss, program man- Jefferson Grigsby, regional executive and Washington editor of Parade maga- ager for WPRO-TV Providence, R. I., for Colorado and Wyoming at United zine, to do five- minute nightly series on

88 (FATES & FORTUNES) BROADCASTING, August 1, 1966 WDCA -TV Washington. products division, RCA, New York, ap- earlier program directing credits: Counterspy. Bob Miller, formerly public affairs pointed director of product engineering. Gangbusters and director for KHvH -TV Honolulu, rejoins Edward P. Bertero, Harry A. Batten, 69, chairman of ex- news staff of that station. with NBC, New York, ecutive committee, N. W. Ayer & Son, Glen Hanson, with WBKB -TV Chi- appointed senior proj- Philadelphia, died in Philadelphia July engineer- cago, appointed newscaster at KM BC -TV ect engineer, 17 of a heart attack. Mr. Batten started Kansas City, Mo. ing, for NBC. with the agency in 1911. He was elected Rodger Herring, VP in charge of copy in 1929, became Noel Heckerson, with KMBC Kansas director in 1931, and elected president City, Mo., joins news staff of WIP -AM- with KARO -TV Wichita, Kan., appointed chief in 1936 serving to 1951 when he be- FM Philadelphia. came board chairman. He gave up the Mr. Bertero engineering supervisor Stan Ronald, news director for for parent Kansas chairmanship last year. Civic leader in WKAN Kankakee, Ill., joins news staff State Network, replacing Russ Goy- Philadelphia, Mr. Batten also was un- of WOOD- AM -FM -TV Grand Rapids, ette, who becomes chief engineer of paid adviser to nation's astronauts, hold- Mich. KETV(TV) Omaha, Neb.- Council Bluffs, ing their power of attorney, negotiating Iowa. Glenn L. Bell appointed chief sale of their stories and supervising their Jon W. Goodman, with KERG Eugene, investments. Ore., joins news staff of KFBK Sacra- engineer at KARO -TV. mento, Calif. Ralph O'Brien, manager of electronic C. Hamilton Moses, 79, president of Carl Stubbs, assistant news and pub- division of Gilbert Engineering Co., Midwest Video Corp., CATV operator, died 25, lic service director of WABQ Cleveland, Phoenix, appointed U. S. and interna- July apparently of heart attack in joins news staff of WDAS Philadelphia. tional sales and marketing manager. Little Rock, Ark. Surviving are his wife, Lena, son and three daughters. James L. Wessell, marketing direc- FANFARE tor, professional equipment division, for Clure Mosher, 44, sports director of Rudy Bergman, former manager of Bell & Howell Co., Lincolnwood, Ill., WOR -TV New York, died July 23 at news and public affairs publicity for named general manager of Hollywood Drake hotel in New York. Mr. Mosher CBS-TV network press information, Film Co., Hollywood. was sports director of wcKT(Tv) Mi- ami, seven years. Surviving appointed director of information John Linneman, sales manager, G. E. for are his wife, services for CBS Laboratories, Stam- Electronics, Rockford, Ill., appointed Mary, daughter and son. ford, Conn. He succeeds Joseph C. sales coordinator, Blonder-Tongue Lab- Dwight W. Martin Jr., 19, son of Dine, who is joining EBS Management oratories Inc., Newark, N. J. Dwight W. Martin, VP and treasurer Consultants Inc., New York, as direc- of WDSU -TV New Orleans, died July 24 tor of client services, marketing. ALLIED FIELDS in auto accident in New Orleans. Saul M. Myers, acting chief of FCC's EQUIPMENT & ENGINEERING Frequency Allocation and Treaty Divi- sion, Office of Chief Engineer, appoint- Joseph J. Manno, ed chief of that division. manager and director SUBSCRIBER of operations in group Oliver Daniel, assistant VP in charge SERVICE communications divi- of concert music administration for sion of Teleprompter Broadcast Music Inc., New York, ap- Please Include BROADCASTING address label Corp., New York, pointed to United States National Com- whenever you write about your subscription. joins Quality Presen- mission for United Nations Education- tations, newly formed al, Scientific and Cultural Organization TO SUBSCRIBE mail this form with payment. as representative for National Music Mark new subscription or renew present subsidiary of Q -TV subscription. Mr. Manno Council. Sterrett Neale, district man- Inc., that city, as VP- Subscription rates on pap T. productions. ager of nonbroadcast operations at BMI, Los Angeles, named broadcaster Frank J. Rowan, district sales man- relations representative for southwest. ager for General Electric's electronics sales operation in Detroit, appointed Clark B. George, VP and general sales manager for GE's electronics sales manager, WCBS -TV New York, elected operation in Syracuse, N. Y. R. D. Ken- scout commissioner of Greater New nedy, sales manager for GE's enter- York councils, Boy Scouts of America. tainment receiving tube operation in Owensboro, Ky., named manager of INTERNATIONAL merchandising for GE's electronics Benn Squires, producer- director for t sales operation, Syracuse, N. Y. NBC Enterprises, New York, assigned to Vietnam television network being Gerhard C. Andlinger, director of planning for International Telephone established by NBC International, sub- for South and Telegraph Corp., New York, ap- sidiary of NBC Enterprises. pointed group executive for Latin Vietnamese government. America. DEATHS Thomas C. McManus, treasurer of Theodore Corday, 58, president of Textile Machine Works, Reading, Pa., Corday Productions Inc., Los Angeles, elected treasurer and VP, finance of and executive producer of NBC-TV's International Resistance Co., Philadel- Day of Our Lives daytime serial died phia, succeeding Edward A. Stevens, July 23 at Cedars of Lebanon hospital who becomes VP, acquisitions. in Los Angeles. He was creator and BROADCASTING C. Morrison, also of NBC -TV's recent day- Wendell chief engineer producer 1135 DeSales St.. Washington, D. C. 20036 for broadcast and communications time serial, Morning Star. Among his

BROADCASTING, August 1, 1966 09 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As by BROADCASTING, July Type trans. RCA TTU -30A, type ant. RCA Box 474 H, Mobile 36606. Estimated con- compiled TFU -30J. Legal counsel Cohen & Berfield, struction cost $28,366; first -year operating 21 through July 27, and based on filings, consulting engineer Raymond E. Roher & cost $48,000; revenue $60,000. Principals: Associates, both Washington. Principals: Charles Trainor (41.66 %), Frank O. Alonzo authorizations and other FCC actions. James T. Hines, John D. Smiley and Nettie (16.66 %), Harvey H. Mintz, F. T. England, Barlow Barnes (each 3315 %). Mr. Hines and Arthur G. Keeney, R. W. Gilliard and James Abbreviations: Ann. -announced. ant. -an- Mrs. Barnes are stockholders in several Jardine (each 8.33 %). Mr. Trainor is pres- tenna. aur.- aural. CATV- community an- finance companies. Mr. Smiley is owner of ently manager of WKRG Mobile, and Mr. tenna television. CH- critical hours. CP- meat -packing firm and meat market. No Keeney is news director. Ann. July 21. construction permit. D -day. DA- direction- broadcasting interests. Ann. July 26. Washington Atlantic Broadcasting Co. al antenna. ERP-effective radiated power. *Medford, Ore. -State of Oregon acting by - kilocycles. kilowatts. LS -local sun- 1450 kc, 1 kw D., 250 w N. P.O. address: kckw- and through State Board of Higher Educa- c/o Daniel Diener, 815 V. St., N.W., Wash- set. mc- megacycles. mod. -modification. N. don. VHF channel 8 (180 -186 mc); ERP subsidiary communications ington 20001. Estimated construction cost -night. SCA- 27.3 kw vis., 5.5 kw aur. Ant. height above none since company plans to purchase fa- authorization. SH- specified hours. SSA average terrain 695 ft., above ground 270 special service authorization. STA- special- cilities of WOL Washington: estimated first - ft. P.O. address: c/o H. A. Bork, Box 5175, year operating cost $1,000,000; revenue $750,- temporary authorization, trans.-transmitter. Eugene, Ore. 97403. Estimated construction high frequency. unlimited 000. Atlantic Broadcasting is licensee of UHF -ultra U- cost $75,000; first -year operating cost $56,000. Bethesda, Md., and hours. VHF -very high frequency. vis.- Studio and trans. both to be located in WUST and WJMD(FM) visual. watts. .-educational. WFPG -AM -FM Atlantic City, N. J. Ann. w- Blackwell Hill, near Medford. Geographic co- 26. ordinates 42° 25' 41" north lat., 133° 00' 04" July west long. Type trans. RCA TT -5A, type ant. Wiggins, Miss. -Stone County Broadcasters New TV Stations RCA TF -6AH. Legal counsel Fisher, Way- Inc. 1420 kc, 1 kw D. P.O. address: c/o land, Duvall, and Southmayd, Washington; Clyde Hurlbert, Box 902, Gulfport. Miss. ACTIONS BY FCC consulting engineer Grant S. Feikert, Cor- 39501. Estimated construction cost $16,255: vallis, Ore. To be administered by state first -year operating cost $30,000; revenue Reno -Washoe Empire. Granted CP for board of education, licensee of KOAC -AM- $36,000. Principals: Charles Mathis, J. Boyce new VHF on channel 2 (54 -60 mc); ERP TV Corvallis, and KOAP -FM -TV Portland, Holleman and Clyde O. Hurlbert (each 34.7 kw vis., 6.92 kw aur. Ant. height above both Oregon. Ann. July 22. 3355 %). Mr. Mathis is owner of lumber average terrain 489 ft., above ground 145 *Rapid City, S. D. -State Board of Di- company. Messrs. Holleman and Hurlbert ft. Estimated construction cost $443,820; rectors are attorneys. They have no broadcast in- first $236,400; for Educational Television. VHF year operating cost revenue channel 9 (186 -192 mc): ERP 37.5 kw vis., terests. Ann. July 26. $338,400. P.O. address: c/o Lee D. Hirshland, 7.17 300 kw aur. Ant. height above average ter- South Virginia St., Reno. Studio located rain 648.5 ft., above ground 467 ft. P.O. in Reno. trans. located 4 miles to north in Washoe. Geographic coordinates 39° 35' 00.5" address: c/o Martin P. Busch, University of Existing AM Stations north lat., 119° 47' 52' west long. Type South Dakota, Vermillion, S. D. Estimated construction cost $308,681; first -year operat- NEW CALL LETTERS ASSIGNED trans. RCA TT -6AL, type ant. RCA TF -6AL. ing cost $51,550. Studio and trans. both to Legal counsel Cohn & Marks, consulting be located in Rapid City. Geographic coor- KNEW Spokane, Wash.- Seattle, Portland engineer Kear and Kennedy, both Washing- dinates 44° 03' 09" north lat., 103° 14' 38" & Spokane Radio. Assigned KJRB. ton. Principals: Lee D. Hirshland (24 %), west long. H. G. A. Type trans. RCA TT5BH, type Wells, Robert Paisley, David Mc- ant. RCA TW -9A9. Legal counsel Cohn & Kay (each 16 %), Robert L. Stoker, Robert Marks, Washington. No consulting engineer. New FM Stations L. Stoddard (each 8 %), Frank N. Bender, To be administered by board of directors. Link Piazzo, Pediatric Clinic partnership University is licensee of KUSD -TV Ver- ACTIONS BY FCC (each 4 %), Mr. Hirshland has been director, million. Ann. 25. but holds no stock interest. in KORK Las July Titusville, Fla.-WRMF Inc. Granted CP Vegas and KOLO -TV Reno and has been for new FM on 98.3 mc, channel 252, 3 kw. involved in Reno real estate investment. Mr. Ant. height above average terrain 235 ft. Wells is 3315% owner of KUTI Yakima. Existing TV Stations P.O. address: c/o Robert L. Bright. Box 216, Wash. Mr. McKay also holds 3315% Titusville. Estimated construction cost $28.- interest NEW CALL LETTERS ASSIGNED 550; first -year operating cost $18,000; revenue in KUTI and has interest in CATV systems (65 %). in Santa Cruz, Calif., and Fallon, Nev. Mr. Sitka, Alaska-Sitka Broadcasting Co. As- $20,000, Principals: R. M. Fairbanks Stoker is Reno real estate developer. Mr. signed KIFW -TV. R. L. Bright, Mary C. Fairbanks, Anthony Stoddard is owner of KBET Reno. Mr. Hartford. Conn. -Kappa Television Corp. C. Fairbanks (each 10 %) and R. M. Fair- Bender is Reno warehouse owner. Mr. Piazzo Assigned WUHF -TV. banks III (5 %). WRMF Inc. is licensee of is Reno WRMF Titusville. R. M. Fairbanks is li- real estate investor and part owner censee of WIBC -AM -FM Indianapolis, and of sporting goods store. Action July 27. New AM Stations WAIL -TV Atlanta. Action July 20. West Terre Haute, Ind. -United Broad- APPLICATIONS ACTIONS BY FCC casting Co. Granted CP for new FM on 105.5 Baton Rouge, La. Capitol Television mc, channel 288A 3 kw. Ant. height above - Lancaster, Ky. -South C. Bevins tr /as 217 Broadcasting Corp. UHF channel 33 (584- Lancaster 1280 average terrain 300 ft. P.O. address: 590 ERP 698 139 Broadcasters. kc, 500 w D. Haute. Estimated mc): kw vis., kw aur. Ant. P.O. address: Box 26, Pineville, Ky. Esti- Paris Avenue, West Terre height above average terrain 547 ft.. above mated construction cost $29,150; construction cost $21.235: first -year operating ground 548 ft. P.O. first -year cost $12,000; revenue $24,000. Principals: address: c/o James T. operating cost $32,000: revenue $36,000. Mr. Hines, 353 Saint Ferdinand St., Baton Rouge. Bevins owns WMLF Pineville. Action July Floyd Huey, Nellie Huey and Mary Griffin Estimated construction cost $537,076; first - 27. (each 33'5 %). Mr. Huey is pastor and police- year operating cost $400,000; revenue $400.- man. Action July 20. APPLICATIONS 000. Studio and trans. both to be located Moorhead, Minn. - Midwest Radio Co. in Baton Rouge. Geographic coordinates Mobile, Ala.- Azalea Corp. 980 kc, 1 kw D. Granted CP for new FM on 98.7 mc, chan- 30° 28. 54" north lat., 91° 09. 39" west long. P.O. address: c/o Charles Trainor, Rte. 3, nel 254 100 kw. Ant. height above average terrain 4.0 ft. P.O. address: Box 2122, Fargo. N. D. 58103. Estimated construction cost $51,057; first -year operating cost $15,000: revenue $12,000. Principals: Larry Lakoduk (17.9 %) and others. Midwest Radio is licensee of KQWB Fargo, N. D. Action July 20. Alamogordo, N. M.-Leonard M. Rawles. Granted CP for new FM on 105.5 mc, chan- EDWIN TORNBERG nel 288A, 880 w. Ant. height above average terrain minus 265 ft. P.O. address: c/o Mr. Rawles, Alamogordo. Estimated construction cost $4,065: first -year operating cost $7.000: & COMPANY, INC. revenue $8,000. Action July 20. Bismark, N. D. -Alvin L. Anderson. Grant- ed CP for new FM on 94.5 mc, channel 233. 59 kw. Ant. height above average terrain 379.9 ft. P.O. address: Box 1233, 219 N. 7th Negotiators For The Purchase And Sale Of St.. Bismarck. Estimated construction cost $32,028; first -year operating cost $12,000: Radio And TV Stations CATV revenue $15,000. Mr. Anderson owns KBMR Bismarck. Action July 25. Appraisers Financial Advisors Enid, Okla. -Enid Radiophone Co. Granted CP for new FM on 96.9 mc, channel 245. 57.2 kw. Ant. height above average terrain New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 186 ft. P.O. address: c/o Pat Murphy, P.O. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Box 1390, Enid 73701. Estimated construction cost $35,915; Washington -711 14th St., N.W., Washington, D.C. DI 7 first -year operating cost $18,000: -8531 revenue $21,600. Principals: John W. Taylor (49.8 %), Milton B. Garber (33.8 %), and Lucy Ann Thompson (10 %) and others. Mr. Taylor and Mr. Garber own publishing 90 BROADCASTING, August 1, 1966 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926- GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers National Press Bldg. CONSULTING ENGINEERS RADIO Cr TELEVISION 2411 - 2419 M St., N.W. Wash. 4, D. C. Box 798, Upper Montclair, N.1.07043 527 Munsey Bldg. STerling 3 -0111 Washington 37, D. C. 296 -6400 Telephone District 7 -1205 Phone: 12011 746 -3000 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates EQUIPMENT CO. GAUTNEY & JONES Lohnes & Culver 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Engineering Munsey Building District 7 -8215 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N. W. 298 -6850 DI 7 -1319 Washington 5, D. C. WASHINGTON 6, D. C. Washington 4, D. C. WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Al ember AFCCE Member AFCCE

A. KEAR & KENNEDY EARL CULLUM, JR. GUY C. HUTCHESON SILLIMAN, MOFFET & CONSULTING ENGINEERS 817 CRestview 4 -8721 KOWALSKI 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. P. 0. Box 808 WASHINGTON 6, D. C. DALLAS 9, TEXAS Republic 7-6646 1100 W. Abram Member AFCCE MElrose 1 -8360 Washington 5. D. C. Member AFCCE Arlington, Texas 76010 Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Radio- Television CONSULTING RADIO ENGINEERS Associate Communications -Electronics Box 68, International Airport 901 20th St., N.W. George M. Sklom 9208 Wyoming PI. Hiland 4 -7010 San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Diamond 2 -5208 Federal 3 -1116 Riverside, Ill. (A Chicago suburb) KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering 9th Floor, Securities Bldg. ENGINEERING CONSULTANTS 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member AFCCE Member AFCCE Member AFCCE PR 5 -3100

PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER CONSULTING ENGINEERS Consulting Radio Engineers Walker Bldg., 4028 Daley Applications -Field Engineering 622 Hoskins Street 436 Wyatt Bldg. Fort Worth, Texas P.O. Box 4318 342 -6281 Lufkin, Texas Washington 5, D. C. AT 4 -9311 Charleston, Phone: 347-9061 West Virginia NEptune 4 -4242 NEptune 4 -9558 Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY JAMES F. LAWRENCE, JR. TERRELL W. KIRKSEY BROADCAST ENGINEERING and ASSOCIATES FM and TV Engineering Consultant A Division of Multronics, Inc. CONSULTANT Applications and Construction CONSULTING ENGINEER Multronics Building Precision Frequency Measurements Box 220 5712 Frederick Ave., Rockville, Md. 525 E. Park Valley Drive la suburb of Washington) TELETRONIX ENGR. CO. Coldwater, Michigan- -49036 Hopkins. Minnesota 55343 Phone: 301 427 -4666 308 Monterey Rd. S. Pasadena, Cal. Phone: 517- 278 -6733 Member AFCCE Phone 213 -682 -2792 Phone (Area code 612) 935 -7131

ROSNER TELEVISION OSCAR LEON CUELLAR SYSTEMS CONSULTING ENGINEER ENGINEERS-CONTRACTORS 2844 East Edison Service Directory 120 East 56th St. Phone (Area Code 602) 326 -7805 New York, N. Y. 10022 TUCSON, ARIZONA (212) 752 -4922 Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY AMPLI -VISION CORP. CHARLES NEENAN ASSOCIATES PRECISION FREQUENCY MEASURING SERVICE ENGINEERS MEASUREMENTS CONSULTING Television Lighting and SPECIALISTS FOR AM -FM -TV AM -FM -TV CATV, MATV, RADIO & TV Audio -Visual Consultants 103 S. Market St., 445 Concord Ave., 2000 Stoner Avenue Lee's Summit, Mo. Cambridge 38, Mass. Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Los Angeles 25, California Bridgewater, Connecticut 06752 213/478 -7751 (203) 354 -9055

BROADCASTING, August 1, 1966 91 Existing FM Stations SUMMARY OF COMMERCIAL BROADCASTING NEW CALL LETTERS ASSIGNED WKIZ -FM Key West, Fla.-Florida Keys Compiled by BROADCASTING, July 21 Broadcasting Corp. Assigned WFYN -FM. Blue Earth. Minn. - Faribault County ON AIR NOT ON AIR TOTAL APPLICATIONS Broadcasting Co. Assigned KBEW -FM. Fort Morgan, Colo. - Morgan County Lic. CP's C P's for new stations Broadcasting Co. Assigned KFTM -FM. AM 4,057 21 73 399 West Monroe, La.- Howard E, Griffith. As- -FM. FM 1,493 20 257 215 signed KUZN TV-VHF 472 21 23 I 8-1 Ownership changes TV-UHF 90 32 96 ACTIONS BY FCC AUTHORIZED TELEVISION STATIONS WAJM -FM Montgomery, Ala. - Granted transfer of control of licensee corporation Compiled by BROADCASTING, July 21 WAJM Inc. from Sebie B. Smith (34% before, none after), James H. Young (33% be- Total fore, none after) and Fred Wright (33% be- VHF UHF fore, none after) to Milieu International Inc. Commercial 517' 213 735 (none before, 100% after). Milieu Interna- Noncommercial 70 76 146 tional is owned by Boyd E. Quate (60 %), Martha H. Quate (30 %). Martha Alice Quate (5 %) and Boyd Edward Quate (5 %). Mr. COMMERCIAL STATION BOXSCORE and Mrs. Quate are 100% owners of Weather Engineers of Panama, engaged in meteoro- Compiled by FCC, June 30, 1966 logical research. Consideration $55,000. Ac- tion July 20. AM FM iV KBMX Coalinga, Cali(.- Granted assignment of license from Charles E. Kelly to Licensed (all on air) 4,057' 1,494 558' James M. Strain. Mr. Strain is TV program CP's on air (new stations) 18 21 55s syndicator and has no other broadcast in- on stations) 78 229 118 terests. Consideration $52,250. Action July CP's not air (new 26. Total authorized stations 4,153 1,744 735 KDEO El Cajon, Calif.- Granted assign- Applications for new stations (not in hearing) 309 180 142 ment of license from Howard L. Tullis and Applications for new stations (in hearing) 66 50 68 John P. Hearne dblas Tullis and Hearne, applications for new stations 475 230 210 partnership, to Metro Communications Inc., Total owned by Mortimer W. Hall (75.72 %), Don- Applications for major changes (not in hearing) 193 42 25 ald Balsamo, Morton Sidley (each 7.14 %). Applications for major changes (in hearing) 37 0 7 Leonard Cohen (5 %), John W. Ervin and Total applications for major changes 230 42 32 Melvin S. Spears (each 2.5 %). Metro Com- munications has no other business interests. Licenses deleted 1 0 0 Messrs. Hall and Sidley are each 14% owners CP's deleted 1 2 0 of KEAP Fresno, Calif. Mr. Hall also owns 3313% of Martin Cable Co., Stuart, Fla. Mr. ' Breakdown on UHF and VHF applications not available. Balsamo is also employed by KHJ -TV Los Angeles. Mr. Sidley is national sales repre- ' Includes three noncommercial stations operating on commercial channels. sentative of RICO General Inc. Messrs. a In addition, one AM operates on Special Temporary Authority. Cohen, Spears and Ervin are all attorneys. ' In addition, two licensed VHF's and two licensed UHF's are not on the air. Consideration $425,000 plus $160,000 for noncompetitive and consulting agreements. a In addition, two VHF's operate with Special Temporary Authority. Action July 22. KOAD Lemoore, Calif.- Granted assignment of license from Elbert H. Dean and B. L. Golden (50% each) to Braun Broadcast- company. Lucy Ann Thompson is house- Radio. James Faulkner Jr. is associated ing Co., owned by V. J. Braun (68 %), wife. Action July 21. with his father's newspaper. Henry Faulk- Charles T. and Martha H. Linehan (20 %) and V. Joseph Braun Jr. (12 %). Applicants Union City. Pa.-William E. Baker and ner is student. Faulkner Radio is licensee of WBCA -AM -FM Bay Minette, Ala., and have no other broadcast interests. Consider- Virgil A. Brown db /as The Bee Bee Broad- ation $65,000. Action July 20. casting Co. Granted CP for new FM on 1022 WLBB -AM -FM Carrollton, and also has ap- mc, channel 272, 310 w. Ant. height above plications pending for new AM's in Auburn - KWSL Grand Junction, Colo.- Granted average terrain 250 ft. P.O. address: P.O. Opelika, Ala., and Slidell, La. Ann. July 27. transfer of control of licensee corporation Box 425, Sharon, Pa. 16146. Estimated con- Mason City, Iowa -North Central Iowa Mesa Broadcasting Co. from V. A. Buck - struction cost $3,543; first-year operating Broadacsting Co. 106.1 mc, channel 291, master (51% before, none after) to Francis cost $5,842; revenue $7,000. Messrs. Baker 100 kw. Ant. height above average terrain C. Gibbs (49% before, 100% after). Con- and Brown are both executives and stock- 145 ft. P.O. address: c/o Hayward L. Talley, sideration $9,520. Action July 25. holders of BBSP Broadcasting Corp. El- Box 10, Litchfield. Ill. 52056. Estimated con- WGMA Hollywood, Fla. -Granted assign- wood City, Pa. Mr. Brown is also stock- struction cost $30,000: first year operating ment of license from Melody Music Inc., holder in WAQI Inc., Ashtabula, Ohio. cost $5,000; revenue $24,000. Principal: Hay- owned by Jack Barry and Daniel Enright Action July 25. ward L. Talley. Mr. Talley is licensee of (each 50 %) to Hollywood Community Serv- River Falls, Wis.- Wisconsin Radio Inc. WSMI -AM -FM Litchfield, Ill., KXGI Fort ice Radio Inc., owned by Henry D. Perry Granted CP for new FM on 106.3 mc, chan- Madison, and KSMN Mason City, both Iowa. (15 %), Charles E. Little Sr. (23 %), Thomas nel 292, 3 kw. Ant. height above average Ann. July 27. N. Kearns (15 %), George L. Polloto (12 %), terrain 248 ft. P.O. address: c/o John D. Jonesboro, La. -A. H. Colvin Jr. and T. L. Edward T. Foster (12 %), Charles W. Lantz Rice, 209 E. Main St., Sparta, Wis. 54656. Es- Colvin Sr. db /as Jackson Parish Broadcast- (12 %), Ted J. Soria (5 %), Kenneth P. Roth - timated cost of construction $18,561; first ers. 104.9 mc, channel 285, 3 kw. Ant. height ermel (3 %) and Betty Jane Cochran (3 %). year operating cost $5,000; revenue $12,000. above average terrain 244 ft. P.O. address: Consideration $350.000. Mr. Little Sr. is gen- Principals: John D. and Vena H. Rice (each Box 550, Jonesboro 71251. Estimated con- eral manager of WGMA. Remaining stock- 50 %). Rice's own WCOW -AM -FM Sparta, struction cost $14,90; first year operating holders are Florida businessmen. Action and WJRC Mauston, both Wisconsin. Action cost $4,800; revenue $6.000. Principals: H. July 27. July 27. Colvin Jr. and T. L. Colvin Sr. (50% each). WOCB -AM -FM West Yarmouth, Mass. - Each are 50% owners of KTOC Jonesboro, Granted transfer of control of licensee cor- APPLICATIONS KWLA Many and KCKW Jena, all Louis- poration, Ottaway Stations Inc., from James iana. They are also owners of the Jackson H. Ottaway and Ruth B. Ottaway (together West Palm Beach, Fla.- Gardens Broad- (La.) Independent- Ann July 27. 100% before, none after) to Ottaway News- casting Co. 104.5 mc. channel 283, 100 kw. Alamo Heights, Tex. papers -Radio Inc., controlled by Ruth B. 875 -National Enterprises Ant. height above average terrain ft. Inc. 102.7 mc, channel 274, 5 kw. Ant. height and James H. Ottaway. Ottaway News- P.O. address: c/o Eleanor L. Larsen, Box above average terrain 234 ft. P.O. address: papers -Radio is licensee of WVPO -AM -FM 70, West Palm Beach 33402. Estimated con- c/o Jewel R. Morris, Box 6628, Alamo Stroudsburg, Pa. No consideration. Action struction cost $142,209; first year operating Heights 78209. Estimated construction cost July 26. cost $36,500; revenue $35,000. Gardens Broad- $20,810; first year operating cost $4,704; reve- KTVI(TV) St. Louis -Granted assignment casting is subsidiary of Royal American nue $6,240, Principals: Dr. Samuel N. Morris of license from Signal Hill Telecasting Corp. Industries Inc., other ownership information Sr. (55.5 %), Mrs. Louise Morris (40.1 %) and to Newhouse Broadcasting Corp., 100% not available. Gardens Broadcasting is li- others. National Enterprises Inc. is licensee owner of Signal Hill Telecasting. Newhouse censee of WEAT -AM -TV West Palm Beach. of KDRY Alamo Heights. Dr. Morris, in Broadcasting is licensee of WSYR- AM -FM- Ann. July 25. connection with Upshur Broadcast Co., is TV Syracuse, WSYE -TV Elmira, both New Carrollton, Ga. - Faulkner Radio Inc. applicant for new AM in Gilmer, Tex. Ann. York; WAPI- AM -FM -TV Birmingham, Ala., 105.3 mc, channel 287, 27 kw. Ant. height July 27. and WTPA -FM -TV Harrisburg, Pa.; and above average terrain 123 ft. P.O. address: Jacksonville, Tex. -Wells, Waller & Bal- 50% owner of licensee of KOIN- AM -FM -TV c/o Robert M. Thorburn, Box 569. Carroll- lard Inc. 106.5 mc, channel 293, 100 kw. Ant. Portland, Ore. No consideration. Action ton 30117. Estimated construction cost $44,- height above average terrain 636.9 ft. P.O. July 22. 516; first year operating cost $40,000; reve- address: 405 Nacogdoches St., Jacksonville KOWH -AM -FM Omaha -Granted assign- nue $45,000. Principals: James H. Faulkner 75766. Estimated construction cost $29,300; ment of license and CP, for increase in (75.38 %), Robert M. Thorburn (15.38 %), first year operating cost $12,000; revenue power, from National Review Inc. (wholly James H. Faulkner Jr. and Henry Wade $15,000. Principals: William Dudley Waller, owned by William F. Buckley, Jr.), to Starr Faulkner (each 4.62 %). James Faulkner is John E. Ballard (each 48.6 %) and others. Broadcasting Group Inc.- owned by William owner of newspaper in Bay Minette, Ala. Wells, Waller & Ballard is licensee of KEBE F. Buckley (68% %) and Peter Starr (33!5 %). Mr. Thorburn is executive with Faulkner Jacksonville. Ann. July 27, Mr. Buckley is publisher of National Review

92 (FOR THE RECORD) BROADCASTING, August 1, 1966 Mr. Starr is manager of KOWH. Starr ment is for legal convenience of elimination Lions Corp. to Sea Broadcasting Corp., Broadcasting is applicant for assignment of of one corporation. No consideration. Action owned by Beach Motel Corp., Beach Pub- KISD Sioux Falls, S. D. Consideration $475; July 22. lishing Corp., Beachland Inc. (each 30 %) 000. Action July 22. WVJP Caguas, P. R.- Granted assignment and James P. Coates Enterprises Inc. (10 %). WDOS Oneonta, N. Y.- Granted transfer of license from Francisco Pereira Casillas, Sidney D. Kellam, president of Sea Broad - of control of licensee corporation, Ottaway Federico Virella, Hector Pereira Buonomo sasting and principal stockholder of Beach Stations Inc., from Ruth B. Ottaway and and Pedro Luis Jimenez db /as Borinquen Motel Corp., Beach Publishing Corp. and James H. Ottaway (together 100% before, Broadcasting Co, (together 100 %) to Fran- Beachland Inc., is stockholder in WAVY - none after) to Ottaway Newspapers -Radio cisco Pereira Casillas, Federico Virella, Hec- AM-TV Norfolk, Va. If transfer is approved. Inc., controlled by Ruth B. and James H. tor Pereira Buonomo and Jorge Luis Ar- he will sell his interests. Consideration Ottaway. See WOCB -AM -FM above. zuaga db /as Borinquen Broadcasting Co. $180,000. Ann. July 21. (25% each). Mr. Arzuaga WWOK Charlotte, N. Granted transfer is presently busi- WBUC Buchannon, W. Va. -Seeks assign- C.- ness manager for WVJP. Consideration $28,- ment of license from Jessie D. Newman and of control of licensee corporation. WWOK 000 for Mr. Jimenez's 25% Arthur W. (50% before. interest. Action Lee P. Clagett db /as Upshnr County Broad- Inc., from German July 20. casting Co. to Radio Station WBUC Inc., to none after) to Frederick A. German (50% be owned before, 100% after) through retirement of APPLICATIONS by Messrs. Newman and Clagett stock to licensee corporation treasury. No (each 50 %). No consideration; assignment WFEB Sylacauga, Ala. -Seeks transfer of is for legal convenience. Ann. July 26. consideration. Action July 22. control of licensee corporation, Alabama WKJK Granite Falls, N. C.- Granted as- Broadcasting Co., from Earnest E. Forbes Jr., signment of license from James B. Childress W. Kenneth Forbes and Herman French db /as Radio Station WKJK, to Broadcasting Forbes, coexecutors of estate of E. E. Forbes Hearing Cases Enterprises Inc., owned by Robert W. Scott, Sr. deceased (51% before, none after) to David A. Rawley Jr., and J. Archie Laney George W. and Nerine C. Carr, jointly INITIAL DECISIONS (each 33?í %). Mr. Rawley is 83% stockholder (49% before, 100% after). Consideration $35,- Hearing Examiner Sol Schildhause is- of LaFollette Broadcasting Co. licensee of 700. Ann. July 22. sued initial decision looking toward grant- WLAF LaFollette. Tenn., 50% owner of KYOS Merced, Calif.-Seeks acquisition ing renewal of license to Patroon Broad - Rawley Broadcasting Co., and 100% owner of positive control of licensee corporation. ca',ting Co. for its WPTR Albany, N.Y., for of WVGT Mt. Dora, Fla. Mr. Laney is gen- Radio One Inc., by Riley R. Gibson (6.8% period of one year in order to permit pend- eral manager of WVGT and is also executive before, 57 %% after) through purchase of ing assignment of license application to with farm equipment sales company and stock from Cal -Radio Inc. (50% before, be acted upon. Action July 21. has interest in WNOS High Point. N. C. Mr. none after). Mr. Gibson holds controlling farm and also interest in Hearing Examiner H. Gifford Irion is- Scott is owner of dairy Cal- Radio. No consideration. Ann. sued initial decision looking toward grant- lieutenant governor of North Carolina. Con- July 26. ing application sideration $90,000. Action July 21. KDB -AM -FM Santa Barbara, Calif. -Seeks of Cascade Broadcasting Co. assignment of license from Lucie Menard for new FM to operate on channel 297 with KEED -FM Springfield- Eugene, Ore. - /as ERP of 29.3 kw in Yakima, Wash. Action Granted assignment of license from Radio tr KDB Broadcasting Co. to KDB Broad- July 21. Wonderful Willametteland Inc. to McKenzie casting Co., owned 100% by Lucie Menard. Broadcasting Co. owned by ten stockholders No consideration. Assignment is for legal FINAL ACTIONS the largest being John W. Paulson and R. convenience. Ann. July 22. By order in proceeding on applications John Schaecher Jr. Mr. Paulson is real WGGG Gainesville, Fla. -Seeks assign- of Brown Broadcasting Co. and Dixie estate salesman. Mr. J. Schaecher Jr. is ment of license from Radio Gainesville Inc. Broadcasting Corp. for new AM's in Jack- manager of KEED -FM. Consideration $200; to University Broadcasting Corp., owned sonville and Aurora, North Carolina, re- 000. Action 28. by Robert B. Brown, Billy Hugh Mill, James spectively, commission denied application July N. Rowland and by KBUY Amarillo, Tex. -Granted assign- James F. McAlister (each Onslow Broadcasting Corp., Jackson- 25 %). Mr. Brown is 33'í% owner of WORD ville, for review of May 31 action by re- ment of license and construction permit Spartanburg, S. C. Mr. Mill is owner of view board denying Onslow's petition to from Radio KBUY, controlling interests shopping center. Mr. Rowland add financial issue Giles E. Miller family, to is optometrist. against Brown. Com- held by John Mr. McAlister is chemical engineer. Con- missioner Cox dissented. Action July 27. B. Walton Jr. Mr. Walton is owner of sideration $225,000. Ann. KVKM -AM -TV Monahans. KVII -FM -TV July 28. By order, commission denied request Amarillo, KELP -AM -TV El Paso, all Texas: KSO Des Moines. Iowa-Seeks assignment by chief of Broadcast Bureau for review KVOD Albuquerque, N. M., and KFIF Tuc- of license from Des Moines Broadcasting of review board action of March 30 approv- son. Ariz.; applicant for CP for AM in Co. to Stoner Broadcasting Co., owned by ing agreement in Frankfort, Ky., FM pro- Lubbock, Tex., and applicant for assignment Ruth Hamilton Stoner Trust, Thomas H. ceeding whereby Capital News Inc. with- of license of KCUL -AM -FM Fort Worth and Stoner Trust (each 42.2 %), Ruth H. Spencer drew its application to permit grant to KAVE -TV Carlsbad, N. M. Consideration and Thomas H. Stoner (each 7.8% ). Stoner Capital Broadcasting Corp. Commissioner $250,000. Action July 27. Television Inc., same ownership as Stoner Bartley dissented and issued statement in Broadcasting, is applicant for new UHF on which Commissioner Cox joined. Action KIZZ El Paso, Tex.-Granted transfer of channel 17 in Des Moines. Consideration July 21. negative control of licensee corporation, $372,000. Ann. 21. Sunland Broadcasting Co., from Frank July By memorandum opinion and order, Feuille III, Gordon W. Foster, Robert H. WRUS -AM -FM Russellville, Ky. -Qeeks as- commission denied petition by WWIZ Inc., Hoy, James P. Tant, Roger F. Moore and signment of license from Roth E. Hook to set aside commission action of March William W. Berryhill (together 50% before, (75% before, 557, after) and Woodrow Sosh 25, 1964, and reopen record and enlarge or none after) to Summit Saving Stamp Co., (25% before and after) db /as South Ken- change issues. (On July 7 commission 49.28% owned by Big 8 Stores Inc., a cor- tucky Broadcasters to Roth E. Hook, Wood- granted request by WWIZ for stay of July poration, and others. Principals have no row Sosh and Lon Sosh (none before, 20% 15 date for ceasing operation and authorized other broadcast interests. Consideration after) db /as South Kentucky Broadcasters. its continued operation until and including $60,000. Action July 22. Lon Sosh is presently employed with WRUS. Oct. 13.) Commissioner Cox not participat- Consideration $30,000. Ann, ing. Action July 27. KCUL -AM -FM Fort Worth-Granted as- July 21. signment of license from Dalworth Broad- WXHR - AM - FM - TV Boston- Cambridge By memorandum opinion and order. casting Co. (100% before, none after) to Mass. -Seeks assignment of license from commission removed from hearing status John B. Walton Jr. (none before, 100% Harvey Radio Laboratories Inc. to WKBG applications of Hubbard Broadcasting Inc. after). Mr. Walton presently owns KVKM- Inc., owned by Kaiser Broadcasting Corp. for mod. of CP for full time operation of AM-FM Monahans. KVII -FM -TV Amarillo and Globe Newspaper Co. (each 50 %). Globe KOB Albuquerque. N. M.. on 770 kc with and KELP -AM -TV El Paso, all Texas, Newspaper is publisher of Boston Globe. 50 kw power, employing DA at night, and Kaiser Broadcasting is licensee of KFOG American Broadcasting- Paramount Thea- KVOD -FM Albuquerque, N. M. and KFIF- of license of WABC AM Tucson, Ariz. Consideration $1,150,000. (FM) San Francisco, and Dermittee of tres Inc., for renewal Action July 27. WKBD -TV Detroit, WKBS -TV Burlington, New York, for unlimited, nondirectional N. J.- Philadelphia; KMTW -TV Corona. operation on same frequency with like KHCB -FM Houston -Granted assignment Calif., and KHJK -TV San Francisco. Con- power. Commission agrees with parties of license from Houston Christian Broad- sideration $1,723,800. Ann. July 22. that matters raised by court of appeals casters Inc. of Texas to Houston Christian remand can most appropriately be resolved Broadcasters Inc., to be nonprofit corpora- WNBH -AM -FM New Bedford, Mass. - at this juncture through rulemaking rather tion with each principal of present licensee Seeks assignment of license from E. An- than adjudication, and determination of becoming trustee. They are A. C. Under- thony & Sons Inc. to New Bedford Radio rulemaking alternatives submitted by wood, Paul R. King, Ross C. Foltz, William Inc., owned by The Hall Syndicate Inc., parties and other possible courses of action P. Strube Jr.. Elizabeth C. Strube and Wini- principally owned by Robert M. Hall. The will be set forth in further order to be re- fred Sleeker. No consideration. Action July Hall Syndicate is newspaper syndicator, and leased. Meanwhile, KOB -WABC applica- 22. owner of WICH Inc., which holds CP for tions will be held in abeyance. Action new FM in Norwich, Conn. Consideration July 20. KANI Wharton, Tex. -Granted assignment Ann. July 26. of license from V. M. Preston to Wharton $57,500. By memorandum opinion and order. Communications Inc., owned by V. M. Pres- WDRK(FM) Greenville, Ohio-Seeks ac- in proceeding on applications for changes ton (80 %), V. Frank Jones (17.5 %). R. Odell quisition of positive control of licensee cor- in facilities of KWHK Broadcasting Co. Preston (12.5 %). Richard Williams and Rob- poration Kennedy Broadcasting Corp., by Inc., Hutchinson. Kan., Columbia Broad- ert Vonderau (each 5 %). Consideration can- Lewis Froikin (50% before, 54.17% after) casting System Inc. (WCAU), Philadelphia, cellation of $34,055 owed by V. M. Preston through purchase of stock from John D. and KAKE -TV and Radio Inc., Wichita. to Wharton Communications Inc. Action Kennedy (50% before, 45.83% after), Con- Kan., commission denied petition by KWHK July 22. sideration $5,000. Ann. July 22. for reconsideration of April 19 order which WFYI(FM) Norfolk, Va.- Granted involun- KINT El Paso, Tex. -Seeks assignment of reinstated KAKE application and designated tary assignment of license from Roy Marsh, license from Maury Ferguson Broadcasters it for consolidated hearing with KWHK and receiver, to Andre Evans, receiver. Mr. Inc. to Sun Country Broadcasting Co., WCAU applications. Commissioner Bartley Marsh was receiver of Metro -WBOF Inc., owned by Lawrence M. Daniels (33.33 %), dissented; Commissioner Lee abstained from Virginia Beach, Va.; he has been replaced Bertram C. Wright, Clara B. Rash, E. voting. Action July 20. by Mr. Evans. No consideration. Action Schwarzbach Jr., Richard P. Todar, Larry Review board on July 19 adopted deci- July 22. A. Harris, Richard Vetter, Hillary J. San- sion denying application of The Tuscara- doval Jr. and William L. Sibley (each Co. for new FM to oper- WBTH Williamson, W. Va.- Granted as- was Broadcasting Broad- 8.33 %). Mr. Daniels is presently employed ate on channel 289 in New Philadelphia, signment of license from Williamson with Trigg- Vaughn Stations. Principals have Ohio. Aug. 19, 1965. initial decision looked casting Corp. to Harvit Broadcasting Corp., no other broadcast interests. Consideration toward granting application. owned by Robert B. Harvit (99.82 %). Wil- $15,000. Ann. July 21. liam F. Blackburn (.09 %) and Stephanie S. FOR HEARING WKVK Virginia Beach, Va. -Seeks assign- DESIGNATED Harvit (.09 %). Harvit Broadcasting owns By memorandum opinion and order, 100% of Williamson Broadcasting. Assign - ment of license from Atlantic Commnnica- 93 BROADCASTING, August 1, 1966 commission designated for hearing applica- by Broadcast Bureau for extension of time By Hearing Examiner David I. Kraushaar tion by Camden to assign license of its AM to July 29 to file reply to petition for re- On station WCAM Camden, to L & P Broadcast- consideration. Action July 20. examiner's own motion, corrected ing Corp., whose principal owners- in various respects transcript of record in Leonard and Philip Chess -are licensees of By Chief Hearing Examiner proceeding on applications of Marbro Broad- WVON Cicero, WDAS Philadelphia, which James D. Cunningham casting Co. and Supat Broadcasting Corp. for new TV's to operate on channel 18 in filed opposing petition, was made party to Designated Examiner Thomas H. Dona- San Bernardino, proceeding. Issues include nature and ade- hue to preside at hearings in proceeding Calif. Action July 25. quacy of assignees survey of the needs and on order to Asheboro Broadcasting Co. to By Hearing Examiner Jay A. Kyle interests of community. Commissioner show cause why licenses for its WGWR Action July 27. In proceeding on applications of D. H. Wadsworth dissented. AM -FM Asheboro, N. C., should not be Overmyer Communications Co. and Maxwell By memorandum opinion and order, revoked; scheduled prehearing conference Electronics Corp. for new TV's on channel commission designated for consolidated for Sept. 2 in Washington, and hearing for 29 in Dallas, granted petition by Maxwell hearing applications of Harriscope Inc. to Oct. 3 in Asheboro. Action July 25. to amend its application to clarify nature change facilities of KTWO Casper, Wyo., Designated Examiner Millard F. French of financial arrangements and up -date cor- from 1470 kc, 1 kw-N, 5 kw -LS to 1030 kc, to preside at hearings in proceeding on ap- porate balance sheet. Action July 20. Hi kw, DA -2, U, and Family Broadcasting plications of KFIZ Broadcasting Co. and In proceeding on applications of WTCN Inc. for new station to operate on 1030 kc, Fond du Lac County Broadcasting Co. for Television Inc. (WTCN -TV), Midwest 50 kw, DA -1, U, in La Grange, Wyo.; made new FM's In Fond du Lac, Wis.; scheduled Radio -Television Inc. (WCCO -TV) and Hubbard Broadcasting Co., Albuquerque, N. prehearing conference for Sept. 7 and hear- United Television Inc. (KMSP -TV), all Mex., Westinghouse Broadcasting Co., Bos- ing for Sept. 28. Action July 19. Minneapolis, denied petition by WCCO -TV ton, and FAA parties to proceeding. Corn - and Twin City Area Action Designated Examiner Elizabeth C. Smith Educational Television missioners Bartley and Lee absent. to preside at hearings in proceeding on ap- Corp. for reconsideration of examiner's July 20. plications of KJRD Inc. and Mount -Ed -Lynn denial to compel Broadcast Bureau to ex- OTHER ACTIONS Inc. for new AM's in Monroe and Mount- change rebuttal exhibits by Aug. 30. Action is By order, commission amended its lake Terrace, both Washington; scheduled July 20. June 20 order directing Jackson TV Cable prehearing conference for Sept. 9 and hear- In proceeding on applications of Jupi- Co. to show cause why it should not be ing for Sept. 29. Action July 19. ter Associates Inc., Somerset County Broad- ordered to cease and desist from further Designated Examiner Thomas H. Dona- casting Co. and Radio Elizabeth Inc.. for operation of its CATV system in Jackson, hue to preside at hearings in proceeding on new AM's in Matawan, Somerville and Eliz- Mich., in violation of the CATV rules to applications of American Television Service abeth, all New Jersey, respectively, granted include its system in Blackman township, and Holston Valley Broadcasting Corp. for petition by Jupiter to amend its application Mich. Jackson TV requested modification new TV's on channel 19 in Kingsport, Tenn.; to change transmitter site. Action July 19. to avoid possible second and separate pro- township scheduled prehearing conference for Sept. By Hearing Examiner Sol Schildhause ceeding against its Blackman 2 and hearing Oct. 11. Action July 19. operation. Commissioner Bartley not partic- Denied petition by W. Russell David and ipating; Commissioner Loevinger concurred Designated Examiner David I. Kraus - M. L. Prescott for leave to intervene in in result; Commissioner Lee absent. Action haar to preside at hearings in proceeding proceeding on application of Patroon Broad- July 27. on applications of Chapman Radio and Tele- casting Co. for renewal of license of WPTR vision Co., Homewood, and Tele -Mac of Albany, N. Y. Action 20. Review board granted petition by WMGS Birmingham Inc., Alabama Television Inc. July Inc., and Ohio Radio Inc., Bowling Green, and Birmingham Broadcasting Co., all Bir- By Hearing Examiner Elizabeth C. Smith Ohio, to extend time to July 27 to file reply mingham, Alabama for new TV's on channel Pursuant to agreements reached at pre- to opposition to their joint petition for ap- 21, and Birmingham Television Corp. to spe- hearing conference in proceeding on AM proval of agreement in proceeding on appli- cify operation of WBMG -TV Birmingham, applications of James L. Hutchens. Central cation of WMGS for renewal of license and 25. on that channel; scheduled prehearing con- Point, and Faith Tabernacle Inc. Ashland Ohio Radio for new AM. Action July ference for Sept. 2 and hearing for Oct. 4. (Does. 16525 -6), both Oregon, scheduled Review board granted petition by Action July 19. further prehearing conference for Sept, 15 WBLG -TV Inc. to extend time to Aug. 15 and hearing for Oct. 19. Action July 20. to file opposition to motion by Kentucky By Hearing Examiner Basil P. Cooper Central Television Inc. to enlarge issues in Granted requests by Ultravision Broad- BROADCAST ACTIONS proceeding on their applications for new casting Co. and WEBR Inc., and corrected By Broadcast Bureau TV's to operate on channel 62 in Lexing- in various respects transcript of record in Actions of July 26 ton, Ky. Action July 25. proceeding on their applications for new TV's to operate on channel 29 in Buffalo. KSMA -AM -FM Santa Maria, Calif.- Grant- In proceeding on AM applications of ed CP to Radio Co. (WJES), N. Y. By separate action, accepted amended change ant.-trans. location with The Edgefield- Saluda certificate of service by Broadcast Bureau remote control from main studio, increase Johnston, and WQIZ Inc. (WQIZ), Saint ant. height. Carolina, in Does. and substituted it for the original certifi- George, both South cate of service and dismissed as moot other Granted authority to Columbia Broadcast- 16340 -1, review board granted petition by ing System Inc., New York, to transmit to WJES to extend time to Aug. 4 to file reply pleadings. Action July 22. on licensed stations in Canada its TV programs to comments and opposition to its petition In proceeding applications of City broadcast in United States over stations Li- to enlarge hearing issues. Action July 22. Index Corp. and Tele /Mac of Jackson for censed to it or by one or more affiliates of In proceeding on applications of KXYZ new TV's on channel 16 in Jackson, Miss., CBS Television Network over facilities of Television Inc. and Crest Broadcasting Co. granted petition by applicants for continu- its network and TV programs not so broad- for new TV in Houston, review board ance of date for exchange of exhibits from cast in United States but which involve use July 15 to Sept. 2, and continued hearing of certain of CBS facilities. petition from Sept. 12 to Oct. 17. Action July 18. timetto ug. 5 toyft e exceptions ttosinitial 21. Actions of July 25 decision. Action July By Hearing Examiner Thomas H. Donahue By memorandum opinion and order in WRRN(FM) Warren, Pa.- Granted CP to proceeding on applications of D. H. Over- At request of parties, continued hearing increase ERP to 25.5 kw. myer Communications Co. and Maxwell from Sept, 7 to Oct. 26 in proceeding on KBBW(FM) San Diego, Calif.- Granted Electronics Corp. for new TV's to operate application of Star Stations of Indiana Inc. CP to install new vertical ant. on channel 29 in Dallas, review board for renewal of licenses of WIFE -AM -FM WCHK -FM Canton, Ga.- Granted CP to granted petition by Overmyer to extent of Indianapolis. Action July 22. install vertical ant. and operate with vertical enlarging issues to determine efforts, if any, On examiner's own motion, continued ERP to 3 kw; condition. made by Maxwell to ascertain needs and hearing from Oct. 11 to Oct. 18 in proceed- WTTN -FM Watertown, Wis.-Granted CP Interests of area proposed to be served; ing on applications of American Television to install new trans. and increase ERP to denied Maxwell's motion to strike portions Service and Holston Valley Broadcasting 20 kw. of Overmyer's reply to opposition to peti- Corp. for new TV's to operate on channel WSB -FM tion to enlarge issues, also denied former's 19 in Kingsport. Tenn. Action July 22. Atlanta- Granted CP to install and renew trans., vertically polarized ant. and petition to accept special pleading Advanced further prehearing confer- operate with vertical ERP of 100 kw. jected its statement on reply to opposition ence from Aug. 1 to July 29 in proceeding to petition to enlarge issues; and denied on applications of RICO General Inc. for WBCA -FM Bay Minette, Ala.- Granted Overmyer's supplement to petition to en- renewal of license of KHJ -TV on channel 9, CP to make changes in ant. system, decrease large issues. Member Berkemeyer dissent- Los Angeles, and Fidelity Television Inc. ERP to 2.3 kw, increase ant. height to 340 ing in part and issuing statement; Mem- for new station on that channel in Norwalk, ft.; condition. ber Nelson absent. Action July 20. Calif. Action July 19. *KCWS -FM Ellensburg, Wash. - Granted In proceeding on applications of Gordon CP to change ant. -trans. location. Sherman and Omicron Television Corp. for By Hearing Examiner Charles J. Frederick Rescinded July 14 action which granted new TV's in Orlando, Fla., review board Pursuant to agreements reached at pre- renewal of license of WLNG Sag Harbor, granted petition by Broadcast Bureau for hearing conference of July 22 in proceed- N.Y. extension of time to July 29 to respond to ing on applications of Adirondack Televi- *WTHS(FM) Miami -Granted mod. of CP applicants' joint request for approval of sion Corp. and Northeast TV Cablevision to change type ant. agreement. Member Nelson not partici- Corp. for new TV's to operate on channel pating. Action July 20. 23 in Albany, N. Y., scheduled certain pro- Following stations were granted exten- cedural dates and continued hearing from sions of completion dates as shown: WQRB- Sept. 7 to Sept. 26. Action July 22. FM Pittsfield, Mass., to Jan. 18, 1967; Routine Roundup WCBY -FM Cheboygan, Mich, to Feb. 8, Examiner F. 1967; WNYC -FM New York, to Aug. 15. ACTIONS ON MOTIONS By Hearing Millard French Closed record in proceeding on applica- KOSO Patterson, Calif.-- Granted license By Office of Opinions and Review tions of State Gazette Broadcasting Co. and covering change in station, ant.-trans. and In proceeding on applications of Flat- McQueen and Co., for new FM's in Dyers- studio location, remote control operation, head Valley Broadcasters and Garden City burg, Tenn. and scheduled Aug. 19 date installation of new ant trans., change in Broadcasting Inc., Kalispell and Missoula, for proposed findings and Aug. 30 for reply ERP to 1.10 kw and ant. height to 1.790 ft. Montana, respectively, granted motion by findings. Action July 22. WBAL -FM Baltimore - Granted license KYSS for extension of time to July 29 to covering changes in ant. system, ERP; ant. file application for review of review board's By Hearing Examiner H. Gifford Irion height 950 ft. decision. Action July 20. Continued further hearing from July KDER(FM) Tulare, Calif.- Granted re- In proceeding on revocation of license 25 to Aug. 15 in Des Moines, Iowa, in pro- quest for SCA on 67 kc. of Santa Rosa Broadcasting Co. for WSRA ceeding on applications of Iowa State Uni- Granted renewal of licenses for following Milton, Fla., and application of Santa Rosa versity of Science and Technology, Ames, for new FM's in Pensacola, granted petition Iowa. Action July 18. (Continued on page 101)

94 (FOR THE RECORD) BROADCASTING, August 1, 1966 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 250 per word--$2.00 minimum HELP WANTED 30e per word -52.00 minimum. DISPLAY ads $25.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN. CIES advertising require display space. (26 X rate -$22.50, 52 X rate-$20.00 Display only). 5" or over Billed R.O.B. rase. All other classifications. 35g per word-$4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSalea St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films ur packages submitted, $1.00 charge each for handling (Forward remittance separately please) All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Announcers -(cont'd) Announcers-(cont'd) Help Wanted- Management Morning man, midwest. Need strong person- America's finest Christian stations need a ality for bright format station. Top wages. top announcer. Outstanding facilities, mag- Box G -255, BROADCASTING. nificent country and cordial working con- Qualified sales manager wanted for day- ditions. Men with long -range view are urged time, single station market in Arizona. Announcer with excellent voice for Gull to apply sending tape, resume and refer- Terrific opportunity. Send resume and im- ences. Mr. Butler, KGDN -KGFM Seattle mediate salary requirements. Box H -58, Coast network station. Box G -281, BROAD- BROADCASTING. CASTING. 98133. announcer who can also collect Immediate manager with Early this fall we will need a new afternoon Need PM opening-Station drive time swinger. He must be clever, and write a local newscast. Good working proven sales producing background. Call We conditions. B. D. Thornton, KMAM, Butler, (601) 332 -0526, Mr. John Gibson, WDDT funny, bright, and a real personality. are a 24 hour, modern format station in the Mo. Phone 818 -679 -4191. Greenville, Mississippi. a midwest. Send us a complete resume and Announcer for middle of road station with Immediate opening for general manager, tape. Box G -273, BROADCASTING. bright sound. Immediate opportunity for WELV Bllenville, New York. Write or call ambitious, stable man in successful group Mr. S. Lubin, (914) 292 -5533. Morning man -midwest metropolitan market, opportunity for small market man to operation. Salary based on experience and move up, pleasant working and living con- ability. We have a permanent position for Wanted: Experienced general manager for a individual. Write KMNS, P. O. WBCA Bay Minnette, Alabama, soon to in- ditions, many benefits, contemporary format, talented no news, good salary. Send tape and resume Box 177, Sioux City, Iowa 51102 or Call Ted crease power to 10,000 watts on clear chan- Lauris, at 712- 258 -0628. nel. Need experienced selling manager with to Box G -302, BROADCASTING. ambitions to grow in growing company. with Three "top 40" dJ's wanted! Large, power- Excellent starting salary. Contact Bob Thor - Have opening for morning announcer ful north Louisiana station with FM/TV burn, WLBB Radio, Carrollton, Georgia. third class endorsed, and who is interested sports play -by -play. Please send tape and affiliates. Good salary, good benefits, good equipment . Extra money for play -by- Sales resume. Box H -7, BROADCASTING. play sports. No drifters please! Air mail Small market Wisconsin station seeks pro- resume and tape to Norm Perry, KNOE Detroit -Solid salesman- proven track rec- gram director. Job opens about September Radio, Monroe, La. Ph. 318 -322 -8155. ord- management capability--multiple group 1st. Expect to be paid well. Tell all first -good salary, plus -Box F -28, letter. Send tape. Box H -11, BROADCAST- Announcer-lst class, able to swing & pro- Ä rung ING. duction. If you're well rounded in radio send Resume, tape 8, salary to KOLT. Box Man with both capital and time to invest in 660, Scottsbluff. Nebraska. going, profit- making radio syndication busi- New England runtime station needs experi- ness. Must have experience in sales and /or enced morning man. Middle -of-the -road for- Sportscaster -High School, 4 yr. & Junior production. No slackers. Box H -14, BROAD- mat. Excellent plant and facilities. Above College. Fordy Anderson College Athletic CASTING. average pay. Progressive well -established Director. 80 game schedule. Primarily station in nice area to live, Tape, resume, sports, should be strong in other phases. Management opportunity in N.E. Ohio for photo. Box H -17, BROADCASTING. 1st class nice but not necessary. Contact self starter, creative, salesman. Send sales BOLT, Box 880, Scottsbluff, Nebraska. Send record and all essentials to Box H -31, Experienced telephone -talk personality for resume and salary. BROADCASTING. Illinois station to follow syndicated Joe Pyne Show. Third endorsed, salary open, Announcer -lst phone preferred. KTOE Great opportunity for capable salesman -an- send air mail- resume, tape and picture. Mankato, Minn. 5 kw. Immediate opening. nouncer. Will be sales manager in short Box H -20, BROADCASTING. time. Send tape, complete resume to Bill Announcers, Female jocks -Are you tal- Do you have DiMeolo, Mgr., KATO Safford, Arizona. Central Florida 5 kw seeks good announcer. ented? Do you know music? adult format. Box H -22. a bright, sincere, different aprroach? Do Salesmen for new WJIC Salem, New Jersey 1st phone for you want to live and work in Southern needed. Start in August. Fine working con- BROADCASTING. California? Send tape and resume to Larry ditions. Only station in local area. Commis- Grannis, KWIZ, 3101 West 5th Street, Santa sion with guarantee. Dial Tom Cahill at Aggressive south Texas station with imme- Ana, California 92703. 609- 935 -1510. No collect calls. diate opening. Copywriting and production ability beneficial but not essential. Send First opening In years. Need 1st phone an- For the radio salesman that wants a good tape and background information in first nouncer for our new nighttime. Want man deal; paying territory. No cut rates, no letter. Box H -24, BROADCASTING. looking to future. Boyce Hanna, WADA trade deals, good future in expanding com- Shelby, North Carolina. pany. R. M. McKay, Jr., WKRM. Box 71, Radio announcer -salesman. Pull announc Columbia, Tennessee. ing shift in AM, sell and service established Happy sound for morning shift. Minimum accounts in PM. Excellent South Carolina one year experience. Third ticket. Phone WRTA Altoona, Pa. is a semi -talk station small market. We are a professional opera- WAGE Leesburg. Virginia. with strong news and editorials. Well rated tion. We guarantee you'll make $100.00 in this city of 70,000. We need a strong weekly, salary and commissions. You should Ready to move up? WAIR in Winston - salesman to take over a list of good, active earn not less than $125.00 weekly and more. Salem, North Carolina is now accepting accounts. 2 stations looking for three offers This is a good opportunity. Send resume, applications from real pros who know how advancement opportunities. Contact Rod photo and audition tape. We'll return them. to swing! Send tape, resume, and picture Wolf. Rush. Box H -25, BROADCASTING. to WAIR Winston -Salem, North Carolina. Announcers Staff announcer needed by MOR full -timer Wanted: Staff announcer for radio station middle Tennessee. No prima- donnas. Play - heavy on good music and news. Mature, Experienced announcer. Good reader. Mid- by -play experience helpful but not essen- settled man looking for job with future. dle road format. Northeast. Excellent salary. tial. Write giving full details including salary Send tape, photo. resume to Fred Own, Box G -225, BROADCASTING. expectations. Box H -35, BROADCASTING. WBEU. WBEU -FM. P. O. Box 951, Beaufort, S. C. 29902, Good salary and benefits, no Announcer- engineer with 1st phone for drifters need apply. small market station deep south. Box G -237, Daytime radio station located on the beau- BROADCASTING. tiful eastern shore of Maryland about to Wanted: Experienced announcer with ability lose announcer because of draft. We present local news. Ideal working condi- Opening for good all round announcer, 44 an exciting opportunity for a third class to cover have ability, run good tions with old established 5,000 watter. Best hour week, must beginner or with some experience. Please of references required. Send taped audition music show and deliver effective newscast. send tape, resume and photo immediately resume to Greeley N. Hilton, Good working conditions in midsouth, steady to Box H -57, BROADCASTING. and complete operation. Forward resume and tape to Box Manager-WBUY Radio-Lexington, N. C. G -240, BROADCASTING. Exciting opportunity for experienced pop P.D. experienced top 40. Strong air person- Attention N. J., Pa., N. Y. C. Major market music personality with real winner in beau- ality. Permanent. Top 100 market. Manager, good music FM. P.D. plus two announcer- tiful Virginia City. Box H -88, BROAD- WCOS Columbia, S. C. boardmen needed by Sept. Prefer some ex- CASTING. perience. Good mature voice. Third en- Announcer /newsman - Some experience dorsed. Copywriting ability an asset. Ditto Immediate opening for an announcer with necessary. Progressive station in rapidly production. Send tape, photo, resume to: play-by -play experience. Good future and growing community. Rush tape & resume Box G -250, BROADCASTING. salary. KBTC AM & FM, Houston, Missouri. to Jerry Caster, WCSI Columbus, Indiana.

BROADCASTING, August ', 1966 95 Announcers --(Coned) Announcers -(Coned) Technical -(Coned) Announcer with bright sound for 24 hour Florida major market has opening for good, Washington, D. C. area -WQMR, 1000 watts group station. Salary on experience and bright morning man. Send audition tape non -directional and WGAY, 50,000 watts ability. Write WDBQ Dubuque, Iowa or call and resume to Broadcast Enterprises, 712 stereo, is losing it's chief engineer because 583 -8241. Dade Federal Bldg., Miami, Florida. of military obligation. We offer brand new studios and equipment, a salary of over Opening for bright, ambitious, top 40 dj Wanted: Announcer, first -phone required. $9,000 to start plus insurance and hospitali- at top -rated station broadcasting from new Immediate opening for station located in zation plans. We want an experienced, ma- show -window studios. Excellent opportunity Martinsville, Virginia area, one of the fastest ture family man who will give us a full for person interested in production and/or growing communities in the state of Vir- days work -no floaters need apply. Send news. $85.00 to start. Send tape, resume, ginia. Call Arnold Terry, 703 -638 -7014 day, resume to WQMR, World Bldg., Silver photo to WELK Charlottesville, Virginia. 703 -647 -8493 night. Spring, Md. 20910. Wanted: Good announcer for middle of road Combo men, group operation, bright bouncy Immediate opening: Chief engineer to take station. Contact WGTN Georgetown, S. C. format. Mature voices, top wages to depend- over full responsibilities of well maintained - able men. GEM Radio Stations. Winona, equipped 1000 -250 watt fulltime station in DJ /newsman combo -No. 1 rated, top 40 Minnesota: Lincoln, Nebraska: Pontiac, central Pennsylvania community of 70,000. station. Send tape and resume. Stan Barrett, Illinois. 1st class ticket and experience essential. Program Director, WIRK West Palm Beach, No announcing unless desired. Call or write: Florida. Technical Lou H. Murray, WRTA Altoona, Penna. 814 -943 -6112. Announcers and newsman needed in August for new WJIC Salem. New Jersey. Excellent Young first class man who likes to con- and good equipment. Good Immediate opening. First phone working en- working conditions. Call Tom Cahill at 609- struct maintain gineer. 1 kw directional. Experienced only. 835 -1510. No collect calls. work environment with benefits and growth opportunity. Strictly engineering. East. Box Phone Manager -217 -446 -1313. Kewanee, Illinois has August 22 opening F-245, BROADCASTING. Chief with 1st class to build and maintain for staff announcer. Play -by -play desired. new AM directional. Limited or no an- Experience/endorsed 3rd ticket required. Engineer trainee with first phone for net- nouncing. Exceptional benefits and salary. Send tape, resume, salary requirements to work station. Box G -241, BROADCASTING. Resume to Bob Smith, Tilton Publications, George Walker, WKEI Kewanee, Illinois Rochelle, Ill. 815- 562 -4171. 61443. Qualified engineer for network station in south Texas. Box G -246. BROADCASTING. Engineer for construction and maintenance Opening for two announcers. MOR format -FM of 10 kw daytime. Write Christian Broad- daytimer, rock night. All new equipment. AM operation-upstate New York -needs casting, 605 North Oakwood, Beckley, W. Better than average pay. Hospital, life in- experienced first class ticket. Strictly engi- Va. Phone 252 -3197. surance. R. M. McKay. Jr., WKRM, Box 71, neering, with definite plan to replace re- Columbia, Tennessee. tiring chief if you qualify. Box G -281, BROADCASTING. NEWS Wanted: Sports director/top 40 di. Must be Newsman- announcer for Texas station. Must able to call football and basketball. Ex- We need a first class engineer who knows gather, write, deliver news. Box G -257, cellent opportunity for advancement with and understands how to maintain a 1 kw BROADCASTING. publicly held, growing medium size chain transmitter (AM) and 3 kw transmitter operation. Excellent working conditions, (FM) plus a recently installed background good salary. Rush tape to: WKUL, Airmedia service. Must be young, aggressive and de- Newsman for top ethnic mid -south radio. Stations, P. O. Box 620, Cullman, Ala. pendable. New York state area. Permanent Must have good background. Send tape and position to chief within 3 months. Some resume. Fine future for the right man. San Juan calling: Middle -of- the -road Eng- announcing included. $5,200 to start. Many Box G -316, BROADCASTING. lish language station now accepting appli- benefits. A growing company with young cations for announcer. Good working con- blood that keeps us a dominant voice in Medium market near Philadelphia wants ditions in Caribbean paradise. Applicant our market. Rush reply to Box H -38, newsman. Present staff expanding -part- should be preferably single with a desire BROADCASTING. time openings also. Box G -322, BROAD- for different people and surroundings. CASTING. Knowledge of Spanish helpful but not Permanent position for 1st ticket man ca- essential to work in this Capital City of pable of maintenance and announcing. Northeast major market station wants a a million. Third phone is necessary. Infor- Salary open. Write Box H -41, BROADCAST- dedicated, experienced, radio newsman who mation on P. R. available on request. Air- ING. knows how to write, and report radio news mail tape, resume, and informal photo to both from the desk and from the scene. Art Merrill, WKYN, Box 9986, Santurce Chief engineer for KMNS Radio, Sioux Experience, aggressiveness, and voice im- Station, Puerto Rico. No calls please. City, Iowa. Contact Frank Gunn, General portant. Send tape and resume to Box H -21. Manager, Box 177, 712 -258 -0628. Member BROADCASTING. Moderate top 40 dl. first phone preferred. Stuart Broadcasting Group. Good news essential. Tape, photo, resume Newsman to gather. write and deliver local to WLPM Suffolk, Virginia. Chief engineer for 1,000 watt directional in growing single- market station near San news. Start $120 per week. Tape and samples Experienced, mature staff announcer. Li- Francisco. Call KVON Napa, California 707- to KBRZ Freeport, Texas. cense required. Well established for adult 255 -0220. station. No floaters. Send tape and refer- Opportunity -Combination news, production ences, WMBS Radio, Uniontown, Pa. Box Arkansas group wants a capable engineer and announcing. Send details, KFRO, Long- 668. who can also work a board shift. Must have view, Texas. a minimum of three years experience in Educational FM station has an opening for programing and engineering. Send complete News director opening for WELV Ellenville, an announcer in mid August. Requirements: resume and air check to: Michael Horne, N. Y. Good pay. Call or write Al Dresner, General Good background in classical music, news Manager, KWCB, Box 95, Searcy, 914 -831 -1260. . and general announcing, FCC third, en- Arkansas. dorsed license, willing to work afternoons, Newsman wanted. Expanding staff. Send evenings, weekends. Starting $6,800.00, BA Man With first phone for transmitter. Will resume and tape to Jim Lawrence, News desirable, equal opportunity employer. Con- train beginner. Station WAMD Aberdeen, director, KONO Radio, San Antonio, Texas. tact: Glen Bishop or Garrard Macleod, Md. WMUK, Western Michigan Uinversity, Kala- Telephone, Area 616 -383- Immediate opening. Afternoon - evening mazoo, Michigan. Engineer first class license. Experience pre- newsman. Also limited production and an- 1921. ferred but not necessary. Send resume to Attn: Art nouncing. Send tape and resume to WDBQ WNAE Warren, Pennsylvania wants experi- Radio Station WCHV, Brown, Dubuque, Iowa. Call 583 -8241. enced, mature announcer by September Charlottesville, Va. phone 703 -295 -5121. first. Dedicated radio news director. Send tape, Engineer-First phone, contact Radio Sta- resume and photo plus salary requirements Good opportunity for an announcer who tion WFAH Alliance, Ohio. Telephone 821- and availability to WSPF Radio, Hickory, can also do production. Contact Blair Eu- 1111. N. C. banks, at Radio station WPAQ Mount Airy, N. C. Immediately. WHWH, 5 kw DA -2. 8 twr array needs a Wanted alive: Newscaster and mature au- fulltime first ticket engineer starting around thoritative announcer, also transmitter en- We offer an excellent opportunity for ex- Labor Day for transmitter watch. No week- gineer for good station in ideal community. perienced announcer with good voice. News ends. Chance to learn DA system. Please Box 62, Bloomington, Ind. and production experience helpful. You'll contact Art Silver, Chief Engineer, Box 1350, enjoy good salary and working conditions Princeton, N. J. or call 609 -924 -3600. in pleasant University town. Send resume Production- Programing, Others tape, photo to: James Schuh, Program Di- rector, WSPT Stevens Point, Wisconsin. 715- Wanted: An experienced chief engineer for Production supervisor - program director. 344 -9778. 10 kw station near the Gulf of Mexico. Preferably with first ticket. Major Ohio Excellent chances for advancement in a market. Modern country music format. Must Experienced announcer wanted immediately fast growing company. Contact Bob Thor - be experienced air man, conscientious, able for radio -TV combination. Board shift and burn, Radio Station WLBB Carrollton, Ga. to assume responsibility. Replies confiden- play -by -play football & basketball on radio, tial, salary open. If qualified, rush audition daily sports report on TV, Good pay, pleas- 1st phone needed. FM & Manufacturing ex- tape, letters of background to Box H -9, ant living. Call Bob MacNeil, WSVA -AM- perience helpful $7,800 and growth oppor- BROADCASTING. FM-TV Harrisonburg, Virginia. tunity. WQAL Philadelphia, Pa. 19118. Program director starting September for If you like to sell, broadcast sports and a FM station with format of sacred music major Hudson Valley station requires solid bright morning show, earn top money at and programs desires dedicated chief en- professional background. First ticket pre- WWPF Palatka. Fla, First phone helps; not gineer / announcer. WRBS -FM Baltimore, ferred. Write: Manager, WEOK Poughkeep- essential. 301 -433 -6800. sie, N. Y.

96 BROADCASTING, August 1, 1966 Production - Programing, Others Announcers-(coned) NEWS- (Con'td) continued Attention N. Y. area: D.J.-announcer. au- Newsman/talker -Young veteran newsman thoritative newscaster, dependable, person- (all media) also does talk show, informa- Wanted a young, aggressive, self -starter able, non -floater, professional attitude. Box tional interviews or controversy. Working with strong creative ability for promotion H -23, BROADCASTING. now. Major markets only. Box H -39, BROAD- assistant at upstate New York radio and TV CASTING. operation. Should have two to three years Bright, creative morning personality with in ad agency or in broadcasting preferably experience in programing, looking for stable Production- Programing, in copy writing. Submit samples and re- position with opportunity. Married, college, Others sume to Box H -15, BROADCASTING. dependable prefer western Pennsyl- vania. eastern Ohio but will relocate any- Production specialist /dj /announcer ... with Traffic manager and news man, Must do where with proper offer. Box H -28. BROAD- experience also in copywriting CASTING. ... 1st phone typing, State salary. Box H -19, BROAD- . married ... prefer Chicago or within CASTING. 75 miles available immediately. Box Announcer-lst phone-country -easy music. G -231, BROADCASTING. Public Relations informational officers -Sev- Employed major market. Relocate. Mar- eral career positions now available with ried, minimum $450. Box H -34, BROAD- Professional- city of Philadelphia office of the City Rep- CASTING. experienced program director. resentatives, for imaginative P.R. men and Position must offer good pay, program con- women to work in Silver Anvil award win- Wanted: Least sought after career in radio. trol, and secruityl Last station #1 within ning program. Opportunity to utilize P.R. Midnight til dawn with middle -of- the -road 4 months. Prefers Pennsylvania but will talents and all communications media. You music. First phone. Experienced. Excellent consider all. Great on "talk & interview" must be able to deal effectively with Dept. references. Tape on request. Box H -37, shows. Box H -8, BROADCASTING. executives, to exercise initiative, and co- BROADCASTING. ordinate all aspects of a varied program. Don't tell my boss yet- but -Family illness Requires a degree and 4 years experience in Football /basketball around the corner. Lets necessitates trained, experienced, employed news writing, the preparation of P.R. mate- get started. Four years experience, ist ticket/ male copywriter/announcer. relocate in rial for popular release, or as an informa- married. Now with 50,000 watt station. Will southwest before school and rains begin tional representative of a government or jock but must be strong play -by- play. Box in northwest, Write or wire for samples, private agency. Salary $8,366 -$10,434. Ex- H -44, BROADCASTING. tapes, references. Have third. Box H -16, cellent fringe benefits. Send complete re- BROADCASTING. sume to Recruiting Office, 500 Municipal Only announcer in top minor baseball broad- Services Bldg., Phila., Pa. 19107, or call casting live schedule. Desire major market Young family man looking for PD position MU 6 -3651, prior to August 17, 1966. radio or TV all- sports position. Baseball at top 40 station, preferably in metro mar- contract expires September. Excellent ref- ket. Presently dj at major top 40 station erences. Box H -45, BROADCASTING. in southwest. Five years experience with RADIO first phone. Box H -40, BROADCASTING. Mild winters wanted!!! Announcer, pro, Situations Wanted -Management forty, stable, family, university. Excellent Ten salary. Box H -53, dollars weekly adds a mature voice to BROADCASTING. your staff. Format. Commercials. Breaks. 518,000 and opportunity for advancement Box H -48, BROADCASTING. with right organization gets 13 years experi- DJ, announcer, newscaster, third phone en- ence. Now pd/dj in major market. Experi- dorsement, tight board, personable. Box enced all formats. Will relocate anywhere H -54, BROADCASTING. Producer-director: 7 years commercial ex- in the free world. Box G -266, BROAD- perience in top 100 market, B.A., M.S. Box CASTING. Negro, dj , announcer, newscaster. third H -52, BROADCASTING. phone with endorsement, not a prima donna Manager with over twenty years radio and or floater, tight board. Box H -55, BROAD- Medium markets: Professional, assistant TV wants to relocate in midwest. Call 219- CASTING. manager -PD- announcer, 12 years, 33, family, 563 -7110 or write Box H -33, BROADCAST- references, must move up! Prefer: South - ING. N. Y. -N. J.-Pa.-Automation in -I'm out. midwest. Box H -61 BROADCASTING. Talented, experienced professional. Seven General or commercial manager available. years- music, news, sports. Married. Avail- Ability proven all phases-Strong sales and able immediately. Box H -62, BROADCAST- TELEVISION promotion. 12 years radio; over 5 years ING. management -Top references. Bob Benedict, Help Wanted -Management 3525 11th Avenue South, Minneapolis, Min- Experienced female di - news - weather - nesota-Telephone 612 -721 -1100. traffic. Smooth delivery, relaxed style with good pace. Will relocate. Box H -65, BROAD- Business manager/accountant needed im- Sales CASTING. mediately by TV station in major eastern market. Top salary to individual with ex- Worker, sales, available. Rocky Mountains Experienced first phone announcer, veteran. perience, desire to work and ability to family man. Seeks permanent position on handle entire dept. Accounting -midwest, small market. Eight years ex- east coast. Box H -69, experience perience. Radio major, 35, can invest. Box BROADCASTING. necessary. All replies given strictest confidence. Box G -151, BROADCASTING. H -42, BROADCASTING. American pop -pirate in Britain with deep voice wishes to return home to top -40. Situations Wanted -Announcers Contact St. Louis, Mlssion 7 -0965. Saks Disc jockey -announcer- producer -20 yrs. exp. Management position soon Sportscaster.. . Experienced. Radio play- -Jazz -Blues -rock roll- to be available by-play and TV. First phone. Box G -188, and Spirituals -award sales department of Washington, D. C. Tele- BROADCASTING. winner- syndicated calumnist -age 39 -Negro vision station, Need go- getter who knows -Mannie Mauldin, Sutherland Hotel, 4659 the Washington -Baltimore market and can Drexel Blvd., KE 6 -7676- Chicago, Ill. turn up business, as well as fine service. Attention east, mid -west -1st phone announ- All replies to Box F -300, BROADCASTING cer-newsman, 7 -years experience, married, No rocker. Experienced, mature, lively per- will be given strictest confidence. vet. Box G -248, BROADCASTING. sonality. Smooth, tight production. Excellent commercial interpretation. Programing, talk, TV -Local /regional account executive Responsible announcer Middle -road, news background. College, 1st phone. need- -dj. married. Paul Pagano, 436 Hamilton Ave., ed by leading southeastern CBS affiliate country-western. Experienced, cooperative, Trenton, N. J. 08609. on top -50 market list. An excellent oppor- dependable. Prefer southwest or southeast tunity for an experienced man. This is a areas. Box G -259, BROADCASTING. quality market in one of the nation's fastest Technical growing industrial areas. Fine schools and Young dj, 3rd. with endorsement trained in living conditions. Protected account list and First phone looking for position as trans- compensation plan. N.Y.C. Strong personality for top 40, news mitter engineer or Florida. Box Send complete resume, & production. Have tapes-will travel- in Georgia or call Sales Manager, WFMY -TV Greens- available immediately. Box G -268, BROAD- H -1, BROADCASTING. boro, North Carolina. CASTING. Consulting engineer wants permanent position as working chief. Box H -5, BROAD- Announcers Sportscaster, 1st phone experienced news. CASTING. DJ. Illinois preferred. Box G -274, BROAD- CASTING. Willing young man desires position as broad- Commercial announcer for midwest full - color group -owned station. NBC affiliate in cast technician. Will travel -Available im- medium market. Excellent opportunity for mediately, Holder of first phone F.C.C. Li- radio man Bright sounding top forty personality wants cense. Box H -51, BROADCASTING. moving up to TV. Send picture, permanent position with well established resume and audio tape of commercials. Box contemporary operation in west or south- Seeking position as chief engineer or as- G -275, BROADCASTING. west. Very familiar with modern top forty sistant chief engineer in AM, FM radio and radio. Six years experience. Presently em- VHF, UHF television. Ten years experience TV announcer with convincing commercial ployed. Box G -278, BROADCASTING. in radio and television. First class license delivery who also is qualified as sports- and electronic college graduate. Married. caster. No play -by -play. Midwest top 100 References. Box H -63, BROADCASTING. market. TV or radio experience necessary. Good music programing and production man $140. Rush details with picture and audio- with first class license seeking Florida Engineer, 1st class ticket. TV, radio or FM tape. Box G -276, BROADCASTING. morning show. Presently in major market. considered. Donald R. Miller, 804 S. Bu- Young, experienced, married, military satis- chanan, Maryville, Missouri. fied. Box H -4, BROADCASTING. Unusual opportunity for good announcer NEWS major midwest market. Excellent income.- Professional play -by -play sportscaster from AFTRA salary plus fees. Top background top ten market. Available for good radio or Top -notch newsman wants to relocate in and experience required. Send tape & res- TV. Box H -18. BROADCASTING. metro market. Box H -10, BROADCASTING. ume to Box H -59, BROADCASTING.

BROADCASTING, August 1, 1966 97 TELEVISION Production- Programing, Others Production- Programing, Others Help Wanted- Technical Wanted: By major television film syndica- Yale -B.A., M.A. wants television documen- tor, experienced, creative cameraman /editor. tary experience. Good radio experience & Background must include all phases of some television. Box G -313, BROADCAST- Grow with south Florida VHF. Opening for camera and editing techniques. Immediate ING. studio maintenance. VTR experience es- openings in challenging positions for right sential. Salary commensurate with experi- people. Send complete details with first Producer-director -13 years experience all ence. Box F -283, BROADCASTING. reply. Box G -205, BROADCASTING. phases of TV production news, sports, docu- Technicians. Permanent openings for quali- mentary. The works -five, tape & film. fied men in midwest operation. High union Wanted: Immediately by major television Heavy color experience, can write also. De- for September vacancies. syndicator. film writer /producer to fill chal- sire large eastern market. Resume upon re- wages. Apply now lenging position requiring professional film quest. Box H -13, BROADCASTING. Send resume to Box G -92, BROADCASTING. background. Varied film assignments need Needed immediately -Two control room en- take -charge, creative filmmaker not afraid Director, switcher all around production gineers for expanding, full -color operation. of tight schedules and liard work. Send man desires opportunity. Box H -43, BROAD- First class license required. Experience complete details, sample scripts and films CASTING. helpful but not essential. Send all informa- with first reply. Box G -206, BROADCAST- tion, including salary requirements to: ING. Need an experienced creative producer -di- Chief Engineer, Box G -234, BROADCAST- rector with an MA to boot? Currently em- ING. Tired of the sane old drag? Want to pro- ployed but looking. Is it worth a 5r stamp duce- direct a variety of program formats to lind out why I can do the job better Immediate opening for TV transmitter en- with emphasis on remotes. Our ETV station than anyone else? Box H -56, BROADCAST- gineer with fast growing concern in Texas. is moving up fast. Write Box G -222, ING. Write Box G -260, BROADCASTING. BROADCASTING. WANTED TO BUY Technicians- Permanent openings for quali- Public relations- promotion man needed im fied men in New England major market mediately for leading Nebraska TV station. Equipment VHF facility. Good salary and Working con- Must be aggressive, self -starter as position ditions. Send resume Box G -311, BROAD - has future. PR and /or broadcast experience CASTING-an equal opportunity employer. desires. Salary open. Full benefits. Please We need used 250, 500, 1 kw & 10 kw AM send full details in first letter. All inquiries transmitters, no junk. Broadcast Elec- Experienced. Studio, master control and will be answered. Box H -29, BROADCAST- tronics Corp., 1314 Iturbide St, Laredo, videotape technicians needed by VHF sta- ING. Texas 78040. tion in medium size New York State market. First class license helpful but not essential. TV scriptwriters (2) . . prepare scripts Equipment Wanted: U.H.F. transmitter 10 Top salary available to top -notch men. for TV educational films. College degree or 12 kw. Box E -131, BROADCASTING. Box H -3, BROADCASTING. plus 3 -5 years' experience. Must be a top- notch creative writer. Send resume and Wanted to buy: Have CP for new FM. Need Transmitter engineer for southwestern writing samples to: J. E. Lawrence. Roberts full automation equipment, slightly used. mountain top installation. Prefer minimum Hall, Cornell University, Ithaca, N. Y. Looking for bargain. Herb Guthrie, WRBC 2 years experience but will consider trainee Jackson, Mississippi 355 -1562. with good technical schooling and practical TELEVISION -Situations Wanted Want to buy two used Seeburg record background. Shift consists of 21,i days on, changers similary to type used 4!s days off (40 hour week). Salary and Management in automa- allowance. Paid holidays, vacation and other tion broadcast systems. Call collect M.D. benefits of group operation. Send resume, Smith, III, 871 -0383 Birmingham, Alabama. 40- family -now 6 profit years GM radio - including record of past earnings, in con- formerly TV -radio sales manager -complete Wanted: Marti remote pickup transmitter fidence to Box H -12, BROADCASTING. broadcast experience -College prof. -want IM- 30B /TPS) and associated receiver at TV or radio managership or sales manager- reasonable price. WGGO Radio, Salamanca, Chief engineer -full responsibility for super- ship. vising and operation of technical depart- Box H -26, BROADCASTING. New York. Wes Haugen, KMOT- ment. Full resume: General manager of - to 5 TV. Dakota. station or group. Thor Wanted buy: One kw FM transmitter. Minot, North ougly experienced in administration, sales, Send orders to: United Broadcasting Co., 8 programing, production and Engineer with 1st class license for perman- promotion. Tele- Baltimore Rd., Rockville, Maryland. using RCA vision-12 years; radio -13 years. Have de- ent position at TV transmitter veloped five losers into profitable, prestige Used FM equipment: 1 -5 -10 kw transmitters, TT5OAH. Previous transmitter experience E. M. properties in southeast and midwest. Now tape -turntables- frequency monitors, etc. desirable but not essential. Contact: selling VHF for twice investment. Accus- Ann Broadcasting Company, Box 589, Tink, Vice President of Engineering. KWWL- tomed to much responsibility. Capable of Nowata, Oklahoma. TV, Waterloo, Iowa. developing profitable, prestige station or group. Box H -30, BROADCASTING. Ancient asthmatic ten kilowatt transmitter Experienced first class TV -radio engineer needed for growing University radio -TV operation. (FM) urgently. Cash. Include rea- WBGU- Announcers sons for sale. Also full -track 7.5 -15. mono Call or write Mr. William Leutz, Ampex series 300 & 600 recorders. TV, Bowling Green, Ohio, Bowling Green Will trade. is an equal opportunity Who will train hard working, promising, Uher 4000 -S FM microwave & telemeter State University radio seeking unit needed as well. Box G -161, BROAD- employer and as such will give considera- mature newsbroadcaster enter CASTING. tion for employment without regard to television? Willing to start from scratch. Box H -60, BROADCASTING. race, color, creed, religion, or national FOR SALE origin. Illinoisan with extensive television and ra- Television technician: Permanent position dio background very strong on news pres- Equipment for capable man. Interesting work in pleas- entation and provocative interviews, avail- ant surroundings. Excellent retirement plan able now for immediate employment. Con- Television radio Iransmitters, monitora. and health insurance. WHIO -TV, Dayton, tact John Anastaplos, Hotel Tilden Hall, tubes, microwave, cameras, audio. Electra- Ohio. Champaign, Ill. Phone 352 -5277. find, 440 Columbus Ave. N.Y.C. Immediate openings, experienced engineer: Hellax, transmitter. VTR, remotes, micro -wave. Ex- Technical Co-axial cable- Styroflex, Spiroline, cellent working conditions. pay commensur- etc. Also rigid and RG types in stock. New Broadcast material. Write for list. Sierra -Western Elec- ate with past experiences. Fringe benefits. engineer- Experience includes in- tric Co., Willow and 24th Streets. Oakland. Call collect Charles Perkins, Chief Engineer, stallation supervision, planning, proofs of Calif. Phone 415- 832 -3527. WJTV, Jackson, Mississippi -area code 601- performance, license applications of five 112 -6311. television stations -engineering, supervision G. E. Phono cartridges for broadcast use. others. College. Family. No challenge too Send for price list. Ridge Unusual opportunity - Established CATV anywhere. Box G -304, Prompt service. system in U. S., Virgin Isles. Requires experi- BROADCASTING, Audio Co., 91 E. Lake Rd., Skaneateles, N.Y. ence constructing and maintenance system. 13152. Salary advantage if experienced sales and promotion. Apply only if confident would Consulting engineer wants permanent po- New QRK turntables, all models available. like island living. Send resume, references. sition as working chief. Box H -6, BROAD- Cash or will trade for any type of used availability date, salary requirements to Miss CASTING. equipment regardless age or condition. Shirley I. Roy, Virgin Isles TV Inc., Room Audiov ox, 4310 Sw. 75th Ave., Miami, 350. 400 Commonwealth Ave.. Boston. Mass. Circuit design engineer BSEE, 24, married. Florida. 02215. draft exempt. 1st phone, 11's years TV ex perience all phases, currently making $9,000 Cartridge tape playback units. (Viking) NEWS will consider pay cut for promising position. with pre-amps in cabinets $45.00 each. FOB Box H -47. BROADCASTING. Birmingham, Alabama. Order from M & M Need nice looking, deep voiced talent with Tape Corporation, P. O. Box 6636. Birming- strong presentation. Must be interested in First phone, DeVry Tech. and signal Corps ham, Alabama. newswork including digging, shooting and school trained. Family man. 26. Resume sent writing the story. Write Station Manager, on request. Box H -50, BROADCASTING. For Sale: 1 kw 20V Collins AM transmitter. WCHU, Champaign, Illinois. A -1 condition. Box H -49, BROADCASTING. Group -owned station expanding its award - NEWS winning news operation. Need newscaster, Raytheon 0.1 watt microwave, videotape, newswriters, reporter /photographer for tele- Bureau editor and opinion writer for large and 5820s on sale. 212 -EN 2 -5680 or Box H- vision. Also sports director for radio, with N.Y. paper seeks responsible position in 64, BROADCASTING. TV opportunities. Write or call John North news andior public affairs. B.S. and college or Daryl Sebastian, Fetzer Broadcasting, honors in TV -film. Family man, Creative Hellax Coaxial cable. HJ5 -50 type, new 59f Co., Cadillac, Michigan 49601. Dial 616 -775- writer, director. Box G -247, BROADCAST- ft. FOB, E.E.E.E.. P. O. Box 2025, La Mesa, 3478. ING. California

98 BROADCASTING, August 1, 1966 FOR SALE - Equipment INSTRUCTIONS -(Cont'd) RADIO -Help Wanted-Sales Elkins Radio License School of Chicago - Continued Six weeks quality instruction in laboratory mere werree Yeti err ti :.Tree and theory leading to the FCC Audio equipment -Whatever your needs, methods It's Time to Think of the Future check us first. New and used. Ampex First Class License. 14 East Jackson St.. Altec, AKG, EV, Fairchild, Neumann, Chicago 4, Illinois. Langevin, Rek- O -Kut, Uher, Viking. Send Are you managing or selling for a small for equipment list. Box E -121, BROAD- Since 1946. Original course tor FCC first radio station, a small television station, or CASTING. phone operator license to six weeks. Over a small newspaper? How long have you worked in a small market? How long since 420 hours instruction and over 204.1 hours Let us serve your used equipment needs guided discussion at school. Reservations your last raise? Have you come as far as Broadcast Equipment & Supply Co., required. Enrolling now for classes starting you can in your field? Why not make a Box 3141, Bristol, Tennessee. August 17, October 19. For information, change? references and reservation, write William Outdoor advertising is on the move. In the MISCELLANEOUS B. Ogden Radio Operational Engineering next 10 years, outdoor advertising will have School, 5075 Warner Ave., Huntington Beach, the largest business increase of any media. Why don't you get in 30,100 Professional Comedy Lineal Topical Calif. 92647. Formerly of Burbank, Calif. on the ground floor? laugh service featuring deejay comment Send your complete resume, salary re- e Free catalog. Orben Comedy introductions. America's pioneer. let in announcing since quirements, and a recent picture to: Books. Atlantic Beach. N. Y. 1934. National Academy of Broadcasting. Instant gags for deejaysl Hundreds of One Bond Bldg., 3rd Floor, 1404 New York Ave., Box E -123, BROADCASTING Liners on Weather. Traffic, Radio, Music N.W. Washington, D. C. etc. $5.00-Write for free "Broadcast Com- rr Wei YraSV .P.YreYre e edy" catalog. Show -Biz Comedy Service, "It's REI and Here's Why l" First phone 1735 E. 26th Street, Brooklyn, N.Y. 11229. license in (5) weeks -and we guarantee lt. Tuition only $296. Rooms $6 -$12 per week. TWO REGIONAL SALES MANAGERS Coverage maps, station brochures, Broadcast Classes begin every 5 weeks In beautiful Forming national sales force for radio and Sales aids of all types custom -designed. Sarasota by the sea, on Sept. 5-Oct. 10- TV syndication firm. Need Eastern and Noyes, Moran & Co., Inc., 928 Warren Ave- Nov. 14. Call or write Radio Engineering Southeastern regional sales managers. Syn- nue, Downers Grove, Illinois 60515. Institute, 1336 Main St., Sarasota, Fla. dication experience desired, background in broadcasting essential. Five figure drawing 127 "DEEJAY GAGS -BOSS BOOK!" hip, account with excellent commission set up. l $2.00 Announcing. programing, ab funny jokes Guaranteed postpaid. ant phone, Must have late model car. Write or call Professional Programing. 9701 Southwest passes electronics. Thorough. intensive Dick Morrison, Vice- President, 77th Terrace, Miami 43, Florida. practical training. Methods and results Sales. proved many times. Free placement xerv SPOT PRODUCTIONS, INC. Ho. Ho. etc. Fun -knee. 100 Hu -Mar Wild ice, Allied Technical Schools, 207 Madi- P.O. Box 9360 Tracks, Vol. 1. $12.00. Exclusive. Hu -Mar son, Memphis, Tennessee. Fort 97, Worth, Texas Productions, Box Augusta, Georgia. AC 817 - ED 6 -8151 DEEJAYS! 6,000 classified gag lines, $5.001 Train now in N.Y.C. for FCC first phone Comedy catalog free. Ed Orrin, 8034 Gentry. license. Proven methods, proven results North Hollywood. Calif. 91605. day and evening classes. Placement assistance. Announcer Training Studios, 25 W. Announcers Deejays: Tired of buying material you can- 93rd. N. Y. OX 5 -9245. not use? . . Too blue for air . or just a re -hash? Summer edition of "Deejay Be sure to write, BROADCASTING INSTI- Top 40 Swinger Digest" just out. One lines: quips: etc. 6071, TUTE, Box New Orleans, for radio with 1st class ticket . Run your own Written by a deejay, especially for deejays. announcing careers. .. Material you can use. Previous editions sold personality show ... Immediate opening. all over U. S. and Australia. List of top WJDY names upon request: Over 15 years in en- New England's only FCC 1st phone course. tertainment as Magacian, Deejay, gag Revised evening course gives you training Salisbury, Maryland writer. Why not get good material to pass F.C.C.'s new exams. 15 weeks. Phone Norman Glenn audience tested. Two dollars gets the new Class begins Sept. 12. Write now for infor- 301 -742 -5191 "summer" edition via air mail. Check or mation. Northeast Broadcasting School, money order to Morris, P. 0. Box 1234, F.C.C. Course, 883 Boylston Street, Boston, Eureka. Calif. Mass. 02116. Needed Immediately Radio announcer with 3rd class broad- INSTRUCTIONS Your 1st Class License in six weeks or less cast endorsed license. Adult music and at America's foremost school of broadcast serious music background desirable. Pay FCC license and A.S.E.E. degree programs . training, the Don Martin School of Ra- and fringe benefits equal to talent and by home study and resident instruction. dio and Television (serving the entire experience. This is a permanent Resident FCC courses available In Washing- position. ton, Broadcasting Industry since 1937). Make Please send resume including references, D. C.; Seattle, Wash.. and Hollywood. your reservations now for our Accelerated past employment and salary and recent Calif. Horne study conducted from Holly- tape to: wood. Write for catalog. Dept. 5-K. Theory Class starting Oct. 3. Most experi- free enced personalized Instruction and methods. Joseph A. Warren, WARN -FM, Grantham Schools. 1505 N. Western Ave., Boa 811, Aiken, S. Hollywood, Calif. 90027. Lowest costs -finest accomodations available C. close -by. Call or write: Don Martin School. Learn Radio -TV announcing, programing. 1653, N. Cherokee, Hollywood. Calif. (213) production, newscasting. sportscasting, con- HO 2 -3281. TOP 5 MARKET sole operation, disc -jockeying, and all- phases of broadcasting on the nation's only FORMAT JOCK commercial station, fully operated for Immediate opening for top forty jock training purposes by a private school- RADIO ready fer that big break. $400.00 per KEIR-FM. Highly qualified professional week pins hops. Call teachers. Country's finest practice studios. Elkins Institute, 2603 Inwood Road. Dallas. Help Wanted Byron Holton at area code 312- Texas 75235. 337.7939, The masters. Elkins Radio License School Management of Minneapolis offers the unmatched success of the Famous Elkins Laboratory and Theory Classes in preparation for the First NEW YORK CITY Class FCC license. Elkins Radio License Air personalities b Newsmen with fresh 4119 East Lake Street, Minneapolis, School, GENERAL MANAGER ideas needed for leading NYC station. All Minnesota. applicants will be considered from all size New station owner needs a sharp markets. Send tape and resume to Box Be prepared. First class FCC license in young experienced, midwestern, H -72, Broadcasting. Tape will not be six weeks Top quality theory and labora- manage- returned. All replies will be answered. tory training. Elkins Radio License School radio man for general of Atlanta, 1139 Spring St., N.W., Atlanta, ment. Candidates must have strong Georgia. selling ability and want challenge. Excellent spot for successful sales- Situations Wanted- Management The nationally known 6 weeks Elkins train- to step up ing for an FCC First Class License. Out- man or sales manager standing theory and laboratory instructions. and into a heads up organization Elkins Radio License School of New Orleans, and profitable future. For more in- STATION MANAGER 333 Saint Charles, New Orleans, Louisiana. direct your qualifications one of New York City's top radio and formation television announcers for 14 years. us. We are consultants retained ELKINS has-The Nation's largest -the na- to Later Manager for one of New York's tion's most respected -the nation's highest by management. success rate of all six -week First Class Li- Incorporated most successful radio stations. Cur- cense courses. (Well over ninety percent of Personnel rently Executive Vice- President in all enrollees receive their licenses), Fully 501 Ins. Exch. Bldg. charge of sales of large firm. GI approved. Elkins Institute -2603 Inwood H Road- Dallas, Texas 75295. Des Moines, Iowa Box -27, Broadcasting.

BROADCASTING, August 1, 1966 99 Situations Wanted Production- Programing, Others We'll give you a Sales * * * * * * * * * * * * * * * * * * * * * * * * * ** $7,000 raise. And you won't have to change SYNDICATORS, JINGLE FIRMS rt- Wanted: jobs, leave town, or sell your ,c Can you use a veteran broadcaster -pilot * with airplane who knows sales? I'm look- * home. ing for opportunity with income based * TV WEATHERCASTER * on my sales results. Box H -46, Broadcasting. for top Eastern TV market. Meteorology not a necessity. TELEVISION -Help Wanted Warm pleasing personality Management important. ' 1I1111111í1 TITI TIIITIIIII' Box G -242, Broadcasting. ACCOUNTANT -OFFICE MANAGER An equal opportunity employer. TV Station major WC market. Top salary to individual with ability to ^' handle all phases of accounting and office management. TELEVISION Box H -66, Broadcasting. ,IIIIItIItlf1IIIIIIIf1I1[ ta Situations Wanted Here's the catch. Help Wanted -Technical Management In your spare time, when you're not working at the radio or ONE OF THE NATION'S TOP you qualify BROADCAST FIELD Executives In Radio & TV Management television station, 25 years experience including RkO Gen- and enroll prospective appli- ENGINEERS eral-Detroit and San Francisco, and Presidency of Broadcast company in Cin- cants for Columbia School of cinnati. Excellent references. Looking for Broadcasting's audio -visual RCA permanent situation with top salary and incentive. 95 years of age, married with home study course. The fully children. Resume on request. course is 1Career opportunities for field engineers Box H -32, Broadcasting. recorded announcing experienced in the maintenance of tape taught by network calibre and camera color studio equipment. announcers and students are Positions are in the East, South and Midwest guided individually through tape exchanged critiques. RCA offers outstanding benefits, includ- 53 TV PERSONALITIES ing liberal vacation, 8 paid holidays, life 23 Announcers Simply air mail your inquiry and insurance, retirement plan. Plus free 21 Newsmen we'll send complete information for you and your medical insurance 9 Sportscasters on how you might become our family. Call area code 312- 337 -7939 representative in your area. Write: Mr. E. C. Falwell, RCA Service Com- Nationwide Broadcast Personnel Consultants pany, Bldg. 201-1, Cherry Hill, Camden, N. J. 08101. An Equal Opportunity Employer M&F

RADIO CORPORATION OF AMERICA MISCELLANEOUS To: Wm. C. Zorich, Vice President, Columbia School of TV CHIEF ENGINEER Broadcasting, 4444 Geary Blvd. BEST BUY IN BUDGET Francisco, Calif. Opening with Calif. major market TV San 94118 Station. Applicant should have broad ex- $ RADIO JINGLES $ Approved by the Department of perience in B/W & color station opera- Education, State of California /not tion. Salary commensurate with experi- Audible Advertising Productions, Inc. ence. Excellent benefits. Replies confiden- affiliated with CBS, Inc. tial. An equal opportunity employer. 663 Fifth Avenue Box H -36, Broadcasting. New York, N. Y. 10022

IIIIIIIIIIIIIIIIIn111111111111111111111111111111111111111111111111111111111111IllIIl111111111I11111 Must know construction, mechanics CATV and electronic CATV systems. Must be capable of supervising drafts- men. Light travel necessary. This is a number 2 spot (with a ENGINEER leading, expanding electronics corporation, located in Northern New Jersey), offering a tremendous potential. Top Salary and outstanding company paid benefits. Many other wonderful opportunities for skilled technical personnel. Send resume in confidence including salary history to Box H -67, Broadcasting.

I 1111111111111111111111111111111111111111 I100 BROADCASTING, August 1, 1966 (Continued from page 94) changes in ant. system: remote control per- EMPLOYMENT SERVICE mitted; condition. stations and co- pending auxiliaries: KCKG KXEO Mexico, Mo.- Granted CP to in- Sonora, Tex.; WFST -AM -FM Caribou, Me.; crease ant. height; condition. WHOU Houlton, Me.; 'WIRQ(FM) Roches- WCLT Newark, Ohio- Granted CP to make ter. N.Y.; WMVB -AM -FM Millville, N.J.; changes in ant. system; condition. WRKL New City, N.Y.; WSBY Rutland, Vt.; KIFG Iowa Falls, Iowa -Granted CP to WTSA Brattleboro, Vt. change ant.- trans. location, increase ant. Dismissed renewal of license application height and add FM ant. sidemounted; con- of WOWE Troy, N. Y. dition. 4 WTGI(FM) Hammond, La.- Granted CP KRZE Farmington, N. M.- Granted CP to PLACEMENTS to change frequency to channel 277 (103.3 change ant.- trans. location and change name A courteous confidential mc), increase ERP to 25 kw, install new of licensee to John Burroughs tr /as KRZE type trans. Radio. service for Broadcasters KMBL Junction, Tex. -Granted CP to in- KPUG Bellingham, Wash. - Granted li- 1615 California St., (303) 292.3730 crease D power from 250 w to 1 kw, in- censes covering increase in daytime power, Denver, Colorado 60202 stall new trans.; conditions. change In DA system. condition; use of KOIK Lakeview, Ore. -Granted CP to in- former main trans. for auxiliary purposes crease D power from 250 w to 1 kw (S.H.), only. install new trans.; conditions. Granted letter requests for cancellation of WSIB Beaufort, S. C.- Granted CP to in- licenses covering operation of aaidHary crease D power from 100 w to 500 w; in- transmitters of following stations: WHAG stall new trans.; conditions. Halfway, Md.; WCOL Columbus, Ohio: THE AMPS AGENCY Actions of July 22 KLAC Los Angeles. KHEB Heber Springs. Ark. -Remote con- Actions of July 21 BY BROADCASTERS FOR BROADCASTERS trol permitted. SKUT -FM Austin, Tex.- Remote control WENZ Highland Springs, Va. -Granted We fill all lob classifications for men and permitted. CP to increase daytime power from 250 w women in broadcasting and allied occupa- to 1 kw on 1450 kc with 250 w -N, conditions. tions- management, sales programing, en- Granted change of remote control au- WLOB Portland, Me. Granted license gineering, traffic, secretarial, promotion, thority for following stations: WCCM -AM- - to publicity, on -air talent, etc. We have im- FM Lawrence, Mass.; WOHI -AM -FM East covering change in hours of operation U with 5 kw power, installation of DA -2, mediate lob openings listed with us by sta- Liverpool, Ohio. new trans., and change in ant.-trans. locations. packagers, Ad agencies, clients, com- KOMO -TV Seattle- Granted CP to change tion; condition. Granted renewal of license. mercial producers and others. Send us your transmission line and add alternate vis. resume or, if close by, tense in or phone us. amplifier. KOSI -FM Denver -Waived sec. 73.210(a) of rules and granted mod. of CP to change * THE AMPS AGENCY * KYTV(TV) Springfield, Mo.- Granted li- studio Iocation to Aurora. All Media Placement Service. cense covering installation of auxiliary ant. at old main trans. location. Following stations were granted exten- 3974 Wilshire Blvd. Las Angeles, Calif. sions of completion dates as shown: KBGO Telephone DU 8 -3116 WTNS Coshocton, Ohio-Granted CP to Waco, Tex., to Sept. 1; KEGG Daingerfield. change ant.- trans. location, and make Tex., to Jan. 24. 1967; WMVB -FM Millville, 1 I N. J., to Sept. 12: KNOB(FM) Long Beach, Calif.. to Dec. 31; WFMS(FM) Indianapolis, FOR SALE-Stations to Aug. 30; KNUJ -FM New Ulm, Minn., to * * * * ** * *** *** * * * * * * * * * * * * ** Feb. I5, I967; WJRS -FM Jamestown, Ky.. continued to Sept. 1; WFMH -FM Cullman, Ala., to VHF TV OPENINGS (NO FEE) * Oct. 24; KNEA -FM Jonesboro. Ark., to Jan. # Openings for management, talent, pro- * 30, I967. Ill'1 1.1111 1117111 4r duction, and engineering personnel. Mir l1'' i I , KDFR(FM) Tulare, Calif. -Remote con- 4< Call 312- 337 -7075 NOW! trol permitted. * WISM -FM Madison, Wis.- Granted CP to NATIONWIDE ' * * FOR SALE replace expired permit authorizing installa- * tion of new trans., new dual polarized ant . (. b' Sports -film and videotape business. * ` PERSONNEL , * and to make changes in ant.; increase ant. * ¡ CONSULTANTS * Three hundred hours of sports film, two height and ERP. 4< 645 North Michigan Ave. Chicago, Ill. * hundred hours of negatives, one hundred Actions of July 20 Phone area code (312) 337-7075 hours of videotape. WLUZ Bayamon, P. R.- Granted mod. of * * CP to make changes in MEOV. 4( Ron Curtis -President * All in excellent condition. -Kic* tF**** * *4nnF44(4n***4141* * ** ' WZMF -FM Menomonee Falls, Wis.- Grant- *** Now playing in 22 U.S. markets. ed mod. of CP to change type of ant. Five hundred dollars net per week Granted renewal of licenses for following cutoffs. Inventory, stations and co- pending auxiliaries: KPUA WANTED TO BUY in contracts, Hilo, Hawaii; WCOP Boston: WAPC-AM -FM contacts. Seventy -five thousand j Riverhead. N. Y.; WOKO Albany, N. Y.; and Stations dollars cash. WPAC -AM -FM Patchogue, N. Y. of li- Write Box H -2, Broadcasting. Dismissed application for renewal cense of KEVA Evanston. Wyo. Il 'I11 'il!ilih: 111.i'hl; Il'TL:lu1 Remote control permitted: KGVO Mis- Z. Young -Under 30 -Sales Executive soula, Mont. Following stations were granted exten- Seeks minimum 50% purchase -man- ¡ sions of completions dates as shown: WITA ogement of radio station grossing 80 San Juan. P. R., to ?august 31; WMYR Fort ; 10: WTCH -FM Shaw- to 1251.4 yearly in Pa. e; Myers, Fla., to Oct. Ohio- -W.Va. ano. Wis.. to Nov. 30; WMDE(FM) Greens- . area. 10 years program and sales back- ' boro, N. C., to Feb. 1. 1967; WREC -FM Mem- ground. phis, to Jan. 15, 1967: KLVI -FM Beaumont. Box H -71, Broadcasting. Tex., to Nov. 2; WKBC -FM North Wilkes- bitt ölte grainiin !rakers ghlt. boro. N. C., to Oct. 1. 116 CENTRAL PARK. SOUTH Action of July 15 KIXE -TV Redding, Calif.- Granted mod. NEW YORK. N. Y. of CP for noncommercial educational TV to 265 -3430 reduce aur. ERP to 5.89 kw; make changes WANT TO BUY in ant. structure: reduce ant. height to Radio Station in New York met- 3590 ft. ropolitan area. BROADCAST ACTIONS All information in strict confidence. By Commission Commission is advising ABC and IT &T Write Box H -70. Broadcasting. that, in connection with their merger. additional information is needed before it can reach judgment that grant of applications for transfer of 17 AM, FM and TV's now licensed to ABC or its subsidiaries FOR daytime $ 60M terms would be in public interest. Accordingly, SALE-Stations M.W. small it has requested certain information from Gulf medium fulltime 130M cash both companies. Action July 20. Commission ordered Asheboro Broad- Tenn metro daytime 140M 20M casting Co. to show cause why licenses of its WGWR -AM -FM Asheboro, N. C., should MOTION PICTURE CO. S.E. metro negro 225M terms not be revoked because of questions re- of Roy Cox Jr. and TV Commercials -Industrial & Sales Films garding qualifications N.E. major daytime 500M terms J. R. Marlowe to be stockholders or officers A well established, completely equipped of licensee of commission, and whether, and facility. Equipment inventory $105,000. if so to what extent, Asheboro Broadcast- Gross sales $200,000. Price $190,000. ing Co. participated in abuse of commis- CHAPMAN ASSOCIATES... sion's processes in connection with filing Box G -258, Broadcasting. of application by Al -Or Broadcasting Co. 2045 PEACHTREE. ATLANTA. 0A. 30300 (partnership composed of Marlowe, Cox and

BROADCASTING, August 1, 1966 (FOR THE RECORD) 101 W. A. Corbett) for new station in Mebane, Nevada Radio & Television Co. to specify CATV REQUESTS FOR WAIVER N. C.; and directed chief, Broadcast Bureau, operation of its Las Vegas KORK -TV on Rockford Community Television Inc., to serve upon licensee bill of particulars. channel 3 instead of channel 2. Action July Loves Park, Ill., requests waiver to carry Commissioners Bartley and Lee absent. 27. WGN -TV, WFLD(TV), WCIU -TV, WTTW- Action July 20. By first report and order in Doc. 16601, (TV) and WXXW(TV) all Chicago. commission, pursuant to rulemaking pro- Paxton Community Antenna System Inc., Notice of Forfeiture posal of April 22, amended table of FM Paxton, Ill., requests waiver to carry WGN- channel assignments by: TV. WFLD (TV ), WTTW (TV ), WBKB -TV Commission notified KIKI Ltd. that Assigning 285A to Crossett, Ark., 280A and WMAQ -TV all Chicago: WCHU(TV) KIKI Honolulu, has incurred apparent for- to both Mt. Sterling, Ky., and Tioga, N. D.; Champaign, nl., and WTWO(TV) Terre feiture liability of $1,000 for not having prop- 237A to both Clare, Mich., and Litchfield, Haute, hid. erly licensed operator on duty and logging Minn.; 252A to Prentiss, Miss.: 296A to both Columbus Communications Corp., Colum- violations. Licensee has 30 days to contest Dodgeville and Oconto, both Wisconsin; bus, Ind., requests waiver to carry WCPO- or pay forfeiture. Commissioner Bartley 265A to Bristow, Okla., and TV, WKRC -TV and WLWT(TV) all Cin- not participating; Commissioner Wadsworth Substituting 269A for 237A at Clarks - cinnati. concurred in result. Action July 27. dale, Miss., and assigned 237A to Oxford, Cable Video Co., Shelbyville, Ky., requests Miss.; waiver to carry WTTV(TV) Bloomington, Substituting 265A for 237A at Warsaw, Ind.; WLTV(TV) Bowling Green, Ky.: Rulemakings Va.; 285A for 292A at Kingsport, Tenn., WCPO -TV, WKRC -TV and WLWT -TV 292A for 296A at Norton, Va., and 296A for all Cincinnati. AMENDED 285A at Neon, Ky. Decision on proposal to substitute 255 and By report and order. commission New call letters requested amended its table of UHF channel 296A for 252A and 257A at Boone, Iowa, assign- will be made later. 27. ments to reassign channel 23 from Canton Action July KEWB Oakland, Calif.- Metromedia Inc. to Akron. Ohio, and channel 67 from Akron By memorandum opinion and order Requests KNEW. to Canton, also change ETV reservation at in Doc. 16212, commission assigned 277 to Akron from Nacogdoches, Tex., replacing Pineville, Ky.- Ken- Te -Va. Broadcasting Channel .55 to '49. This is it at Lufkin Co. Requests WANO. pursuant to rulemaking in Doc. 16538. Ac- with 257A, retaining 221A at Nacogdoches tion July 27. in hearing status. Applicants for channel Englewood, Tenn.- Norman A. Thomas & By report and order, commission 252A at Nacogdoches may amend to specify Associates. Requests WENR. amended Its table of TV assignments to give 221A or 277. Petitions for reconsideration Beckley, W.Va.- Christian Broadcasting Topeka, Kan., three commercial UHF chan- of FM allocations at Southbridge and Fall Corp. Requests WCIR. nels-27, 43 and 49-instead of present two River, both Massachusetts, and Providence. *Hanover, N.H. -University of New Hamp- -29 and 58. This proposal was made R. I., were denied. Commissioner Cox dis- -TV. by sented to Nacogdoches. Action July 27. shire. Requests WHED commission on May 13 to remove hearing Tampa, Fla. -Hillsborough Broadcasting conflict between two applicants for chan- PETITIONS FOR RULEMAKINGS FILED nel 29. Action July 27. Co. Requests WTSS -TV. BeeBee Broadcasting Co., Sharon, Pa.- WIRC -FM Hickory, N.C.- Foothills Broad- By memorandum opinion and order. Request amendment of table of assignments casting Inc. Requests WIRS (FM). commission denied joint petition by Las for FM frequency allocations to add chan- Vegas Television Inc., licensee Pueblo, Colo. -Pueblo Stereo Broadcast- of KLAS- nel 269 to Linesville, Pa. Received July 18. ing Corp. Requests KVMN -FM. TV and Harry Wallerstein, receiver for WLFA LaFayette, Ga.- Requests (1) waiv- KSHO -TV both Las Vegas, for reconsidera- er of sec. 73,207 of rules with regard to sep- KGLA(FM) Los Angeles -The McLendon tion of commission action of May 4 which Pacific Corp. Requests KADS(FM). substituted aration of class A FM's and adjacent class channel 3 for channel 2 in Las C's, and (2) assignment of FM channel 275A WSCI(FM) Scottsbur¢, Ind.- Montgomery - Vegas and modified license of Southern to LaFayette. Received July 18. Phillips. Request WMPI(FM).

COMMUNITY ANTENNA ACTIVITIES

The following are activities in corn- Ill., have been granted franchises, with in- monthly charge of $5. stallation to begin within six months of North Baltimore. Ohio -Wood TV Corp. munity antenna television reported to grant. Both companies have tentatively (Roger Wise, representative, Fostoria, BROADCASTING, through July set a $4.90 monthly service charge. Ohio), has applied for a franchise. 27. Re- Warsaw, Kosciusko county, Ind.- United ports include Transmission Inc. Baden, Pa.- Centre Video TV Cable Co. applications for permis- has been granted a 10- (group CATV owner), State year serve areas.waass College, Pa., sion to install and operate CATV's. and Rego Industries (Viking Industries - Valley Cablevision Corp. rprecently group CATV owner), Hoboken. grants of CATV franchises and sales of awarded a 20 -year franchise. N.J., have Denison, Iowa -Denison Cable TV Co. applied for franchises. existing installations, (Ted Abbot, manager) has been granted a Bedford, Pa. -Six Mile Run Television franchise. Construction is expected to be- Corp. is seeking a franchise. Indicates franchise has been granted. gin in approximately 30 days. Bethlehem Twp., Pa. - Town -County Harlan, Iowa -Harlan Cable TV Co. (Paul Trans -Video Cable Co., Northampton and A. Pauley, president) has applied for a Clear -Pic Cable TV Co. (Maxwell Flitter, Bakersfield, Calif.- Bakersfield Cable TV franchise. representative), Easton, both Pennsylvania, has been granted a franchise. The firm will Sioux City, Iowa are applicants for CATV franchises. supply 11 channels. Everett Kochheiser -Sioux City Cablevi- manager. is sion Co. has been granted a franchise. Bridgewater, Pa. -Rego Industries Inc. Framington, Mass. -Middlesex Cable Tele- (Viking Industries Inc. group CATV owner), Foster City, Calif. -Cer -Vent Cable TV vision Inc. has applied for a franchise. Hoboken. N. J., has been awarded fran- Inc. San Mateo, Calif. (Alfred E. Cerro and chise. Frank J. Venturelli, owners) has applied Mt. Pleasant, Mich. -Booth Broadcasting for a franchise. Co. has applied for a franchise. Hackettstown. Pa. -CATV Service Co., Doylestown, Pa., has been granted a 10 St. Helena, Calif.- Redwood Television Grand Island, Neb.-Multi -Vue TV Sys- -year tern Inc. has been granted a franchise. nonexclusive franchise. The firm will offer Cable Co. of Sonoma county, Calif., has a 12- channel system at a monthly service applied for a franchise. Ely, Nev.- Western Television Cable Co. charge of $4.85 and an installation fee of San Clemente, Calif. -San Clemente TV has applied for a franchise. Applications $10 to residential subscribers, $20 to com- Cable Co. has been awarded a franchise. pending: Community Television Inc. and mercial customers. The company will re- Riviera Beach, Fla. -Burnup and Sims Joseph Ashforth of Phoenix. turn 3% of gross revenues to city. Inc., which has franchises in Lake Park Cornwall, N. Y. -Good -Vue CATV Inc., North Huntingdon Twp., Pa.-Tex -Video and North Palm Beach, both Florida, has New York (Phillip Beige), president), Home- Inc. (group CATV owner), Pittsburgh, and been rejected as a franchise holder in town TV and Storm King Cablevision have WHJB Greensburg. Pa. (Mel Goldberg. Riviera Beach. applied for franchises. president), are seeking franchises. WHJB South Bevard, Fla.- Florida Television Wa'den, N. Y. -High Tower, Liberty Video will charge $4.25 -$4.50 monthly. Cable Inc. (Orlando Brillante, general man- and Better Television, are seeking fran- u Hamlin, Tex. - Telecom Cab'e Co. Inc. ager) has been granted a franchise. The chises. M & K Television previously sub- has been granted a franchise. The installa- firm will supply eight channels plus an mitted a bid. tion charge will be $7.50 and the monthly educational television channel and a time - Beaufort, N. C.-Jefferson-Carolina Corp. charge will be $5.95. The firm will pay 2% weather -news channel. (O. J. Peterson, representative) has applied of its annual gross receipts. Cairo, Ga.- Clearview of Geo *4ia Inc. for a franchise. The firm offered Beaufort Alderson, W. Va.- Chemclty Electronics has been granted a franchise. The firm 5% of gross receipts. of Charleston W.Va. has been granted a proposes nine regular channels, 11 FM radio Chapel Hill. N. C. -T"ree firms have ap- franchise. Alderson subscribers will be able channels, a 24 -hour music- weather channel plied for franchises: Willow Terrace Devel- to receive six channels and the monthly and two educational television channels. opment Corp., Chapel Hill; WTVD(TV) Dur- charge will be $4.95 with an installation Gilman, I11.- Iroquois Cable Co. (E. L. ham, and Jefferson -Carolina Corp., Greens- fee of $30. K)ngdon, representative) and Clear View boro, all North Carolina. Marinette, Wis.- Midland Community An- Community Antenna Co. (Charles Schmid Monroe, N. C.- Television Transmission of tenna Systems has applied for a franchise and Ray Sweeney, Gilman, Ill., representa- North Carolina is the third firm that has in Marinette and Menominee. James Stang, tives) are seeking franchises. applied for a franchise. Piedmont Cable- representative, proposes to provide 12 chan- Crawfordsville, Ind. - Montgomery All - vision and Jefferson- Carolina Corp. have nels. Channel Cablevision Inc., Pattsion, Bishop applications pending. Sturgeon Bay, Wis. -Four applications are & Adamson, both Crawfordsville, and Com- Windsor, N. C.- Jefferson- Carolina Coro. pending: Wisconsin Community TV Inc.; munity Teleception Inc., Indianapolis, have has applied for a franchise. Peninsula Universal Television Inc., and Midland applied for franchises. Broadcasting Corp., Norfolk- Hampton, Va., Community Antenna Systems. all Milwau- Goshen, hid.- Valley Cablevision Inc., has an application pending. That firm pro- kee, and CATV Inc., a subsidiary of WISC- South Bend, Ind., and Cit Corn Inc., Decatur, posed an installation charge of $10 and a TV in Madison, Wis.

102 (FOR THE RECORD) BROADCASTING, August 1, 1966 WHEN Elmer Lower of Kansas for improvement. Television, he diag- City was 16 he enrolled at the Lack of time noses, "is good on page one, in the University of Missouri to study journal- area of hard news," but must upgrade ism, partly because the school "wasn't its performance in the "back- of -the- very far from home." blocks in -depth book" (finance, science, arts coverage). Ironically, Kansas City was to be his He received a mandate from the home again for only two weeks follow- ABC management upon assuming the ing his graduation from college in 1933. news coverage top news post to revitalize the operation The United Press assigned him to the and raise it to a par with CBS's and state capital, Jefferson City, Mo., after NBC's. The ABC News budget has been "I've always fancied myself as an a 14 -day tenure in KC. In the interven- bolstered to $27 million and the staff has editor or manager," he reveals. "I've ing years, Mr. Lower has worked and more than doubled, to 550, over the always been interested in how the news lived in Louisville, Ky.; Flint, Mich.; past three years. is played, rather than in writing it Cleveland; Washington, D. C. (four or broadcasting it." "My feeling is that our coverage of times) Paris; Los Angeles; Tokyo; Bonn; the hard news is He believes TV journalism is matur- about equal to that of Cairo; Algiers; Naples; London and CBS's and NBC's," he ventured. ing but agrees that there is ample room "In New York. other areas of the news we may still Mr. Lower (rhymes with power) have some ground to catch up." could be termed "a job- hopper." He has Mr. Lower hopes that there will be worked for two newspapers, three news- WEEK'S PROFILE more investigative reporting of events paper wire services and syndicates, a on TV and says the stumbling block magazine (Life), three networks (CBS. now "is not the talent or the resources NBC and ABC) and two government but the lack of available time." agencies (the Office of War Information He keeps three TV monitors on at and the Office of the High Commis- his home and in his office tuned to the sioner for Germany). ABC, CBS and NBC outlets in New "For me, changing jobs and meeting York (with the sound turned on to new challenges have been exciting and WABC -TV until he wants to switch to fulfilling," he commented recently. "But one of the two other stations). I certainly don't recommend it for His primary avocation is presidential everybody. One of my best friends elections. He has been covering con- stayed in Kansas City and is now an ventions and elections for 30 years and executive editor there and apparently has played a key role in the design of happy." these events at the three networks. His extensive experience in various "If I had a week off from work, I'd news media all over the globe stood him have a wonderful time just studying in excellent stead in 1963 when the top presidential elections since 1932," he management of ABC was seeking an reported with a smile. executive to organize and direct a com- Mr. Lower speaks French fluently petitive news operation at the network. and has some knowledge of German. It didn't have to look too far to find Elmer Wilson Lower -pres., ABC News; His skill in French is understandable; Mr. Lower, who was working a few b. Kansas City, Mo., March 7, 1913; re- he has been married porter, Louisville (Ky.) Herald Post, 1933- for 28 years to the miles away at NBC News in New York 34; Flint (Mich.) Journal, 1934-35; bureau former Gilberta Stengel of Nancy. as vice president and general manager. manager, United Press, Jefferson City, France. He was appointed president of ABC Mo., Cleveland, 1935-37; overnight news Another Lower seems headed for the News on Aug. 20, 1963. editor, UP, Washington, 1937 -38; photo broadcast field. editor, Newspaper Enterprise Association, His son, Louis G., 21, Coincidence and friendships have New York, 1937 -39; Associated Press is working this summer as an apprentice played pivotal roles in his career. He Wirephoto Network, Chicago and New engineer at ABC. Previously he had had thought vaguely of becoming a York, 1939-42; with Office of War Infor- worked at the network as a page and was mation in Cairo, Algiers, Naples and in the accounting department. lawyer at the time he graduating London, 1942.45; with Life magazine, from high school. As an extra- curricular 1945 -51, as bureau manager and cor- "My other son, John, who's 18. activity, he wrote articles for a Kansas respondent in Los Angeles, Paris and wants to make a lot of money," he City fraternal magazine. Tokyo; chief, information division, Office chuckled. "He's working as a commer- of the High Commissioner in Germany at cial photographer in One day the editor, George Sykes, Bonn, 1951 -53; manager, CBS News New York this whose full -time job was with the Kansas bureau, Washington, 1953 -54; director summer and thinks this field will be a City Star as a news executive, offered of special projects, CBS News, New York, remunerative one for him." this comment and advice: "You know, 1954-59 (on leave during 1958 -59 for He plays tennis and swims to stay study on fellowship from Fund For you write well. Adult in Elmer, pretty You ought Education at Columbia University leading shape. In the city, he tries to swim to go to the University of Missouri and to MA degree in public law and govern- at least once a week in the pool of the study journalism." ment); Washington bureau chief, NBC New York Athletic Club but confides Thirty -seven years later, in his com- News, 1959-61; VP and general manager, that "big news stories always seem to NBC News, New York, 1961-63; president, when in fortable ABC News office off Central ABC News, 1963; m. Gilberta Stengel break I'm the pool." Park, Mr. Lower recalled the incident of Nancy, France, 1938; children, Louis He has one unfulfilled ambition. "I with obvious delight and remarked: G., 21, student at Yale University; John would like to write a nonfiction book," "George Sykes was a good counselor. W., 18, student at Northwestern Univer- he confessed. "I've never written a book sity; member of Sigma Delta Chi; Radio He guided me down the right path." I & Television News Directors Association; but friends say should do one on the Mr. Lower is a tall, heavy -set man board of governors of Overseas Press stories I tell when we're sitting around with a relaxed, informal manner. He Club; past president of Washington Chap- having a drink. It would be a book of has a reputation as a skilled organizer ter, Academy of Television Arts & Sci- light- hearted stories I've picked up all ences; received University of Missouri's over the world, to and for knowing how to delegate re- distinguished service award to journalism, sidelights some of the sponsibility. 1959. important events of our times."

BROADCASTING, August 1, 196R 103 EDITORIALS

Too bad it will never fly relish a redefinition of TV coverage, including drop -ins, and thus tighten the regulatory noose on grounds of limited competition and "scarcity." first look, it would be easy to support the Leo Burnett Every imaginable method is being used to knock down a week ago, AI Co.'s suggestion, in these pages reported the TV allocations. The lobby, for example, hopped on the that two program seasons a year, network television adopt CATV band wagon early, proclaiming that cables ultimately one to in and another to begin in March. The start September will provide service in the big cities, freeing channels for idea of completely fresh programing during the summer is other uses -theirs. They have latched on to the new wonder appealing, if only because the term "summer reruns" has of the outer world- satellite communications -as a tech- grown to be so derogatory as to suggest that anything else nique that will reduce the need for TV stations through would be better. direct satellite -to -home TV and FM transmission. We Burnett agency's belief that endorse completely the The latest manifestation of opportunism is the plaintive the emphasis in programing ought to be on keeping the wail that police departments need spectrum space (from TV viewer watching weeks a year." But "challenged and 52 of course) for protection of life, limb and property because a harder look at the economics of the two -seasons approach of rioting in civil- rights problem areas. raises doubts about its feasibility. Broadcasters are fighting potent forces. In addition to the have two sepa- Burnett suggests that each network might NAM, the Electronic Industries Association and the As- winter and one for sum- rate program departments, one for sociated Public -Safety Communications Officers Inc. are with the other. This is an in- mer and each competing joined in the spectrum raid. Equipment manufacturers covet triguing concept, but it seems to disregard the reality that the substantial new market that would open up without de- even with only one program department to a network and tracting from the color explosion, or CATV development, with reruns as a means of spreading program emphasis, since receivers are needed however TV is delivered. a -profit the business of networking, in itself, is already low The Association of Maximum Service Telecasters has of- operation at CBS and NBC and a loss operation at ABC. fered resistance down the line for its 160 -odd members. Two each other program departments competing against But the problem is all -encompassing, affecting UHF, VHF, and also against the other networks would almost certainly TV and possibly FM. It goes to the heart of our democratic increase the costs for networks and their customers (includ- precept-the basic right of the broadcaster to ply his profes- ing Burnett's clients). Nor is there any assurance. in our sion in a free, competitive atmosphere. opinion, that the total output of a department thus divided against itself would be significantly improved or that, in fact, the extra competition thus generated wouldn't produce New sound lower rather than higher standards. There is another point of view important to both audiences IN preparing this issue's special report on radio's swing and advertisers. By coincidence, the "Monday Memo' fea- toward country- and -western music, we were wholly un- ture on page 18 of this issue of BROADCASTING carries a successful in turning up any stations that had tried the C &W persuasive case in defense of reruns by Stuart Gray of format and failed. The returns in our survey, which included MacManus, John & Adams. He builds it on the sound all stations known to be broadcasting C &W seven hours a premise that "there is a big difference between a program day or more, were universally enthusiastic. having been shown before and having been seen before." Still no reader ought to be deluded into thinking that Although we question the feasibility of the two- depart- country- and -western music will work for every station, any ments, two-seasons approach, and also believe that the more than top 40 or good music or talk or any other format summer rerun can and often does serve a useful purpose, is a certain key to success. As every broadcaster and sophis- we do not wish to discourage Burnett or anyone else from ticated advertiser knows, it's not only what a station plays advancing ideas for program improvement. A certain amount but the way that it plays it. A good many stations seem to be of bread -and -butter programing will probably always be playing country- and -western music very well. necessary, but it should be as fresh and new and venturesome as mass -audience tastes permit. The more ideas. the better. Spectrum raid

I N the plethora of problems that face broadcasters there is one that could stop expansion of television. inhibit corn- petition and force more stringent regulatory controls. For years the land- mobile services (manufacturers. truck- ing companies, utilities, railroads and others broadly identified with the National Association of Manufacturers' lobby) have tried to raid the spectrum with their sights on the VHF and UHF frequencies occupied by TV and FM. Ten days ago the FCC, the majority apparently unable to resist mounting pressures from members of Congress, authorized a test of shared use of TV channels by mobile operators. This is the foot in the allocations door. The test is an exercise. It is a device to grab higher- frequency spectrum space for private communications use without regard to the availability of common- carrier services, which broadcasters Drawn for BROADCASTING by Sid Rix themselves must use for interconnection. The land- mobile lobby has been building its case in "You're over -doing it! A simple, straightforward statement Congress and with those elements on the FCC who would will be sufficient!"

104 BROADCASTING, August 1, 1966 tit e 77%P yr Pike_Tv,

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