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Sxsw South by Southwest Stand Digitale Italia Stati Uniti, AUSTIN-TEXAS-DIGITALE 16 - 20 marzo 2021 SXSW SOUTH BY SOUTHWEST STAND DIGITALE ITALIA Anche in occasione dell'edizione 2021, l'ICE- Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese italiane organizza, in collaborazione con F.I.M.I –Federazione Industria Musicale Italiana ed I.M.E.- Italia Music Export –SIAE, la partecipazione collettiva italiana alla manifestazione SXSW SOUTH BY SOUTHWEST CONFERENCE & FESTIVAL, che si svolgerà dal 16 al 20 marzo 2021, secondo un format esclusivamente digitale, denominato CREATIVE INDUSTRIES EXHIBITION, a seguito della crisi sanitaria da COVID 19. PERCHE' PARTECIPARE La manifestazione SXSW rappresenta un evento mondiale per il settore discografia ed il più importante negli USA. La manifestazione, come tutti gli Showcase Festival, si compone di due Sezioni: la Sezione Conference DISCOGRAFIA ed Esposizione-B to B, dedicata al networking tra aziende discografiche, artisti, produttori, distributori, agenti, organizzatori di festival musicali, Registrazioni Sonore (Discografia), radio e tv; la Sezione Showcase, dedicata a spettacoli live. L’edizione del Luogo: 2019 ha registrato : 75.000 operatori professionali, un’area Stati Uniti, AUSTIN-TEXAS-DIGITALE espositiva di oltre 6.000 mq, 2000 performances. L’edizione 2020 è Data Evento: stata cancellata causa COVID 19. 16 - 20 marzo 2021 Scadenza Adesioni: 15/01/2021 Nel 2019 il mercato italiano discografico ha registrato un +8% e 247 Data Pubblicazione: 17/12/2020 milioni di euro di fatturato (fonte REPORT IFPI 2020 dati 2019), si tratta della Siti Utili: crescita più elevata degli ultimi 5 anni. In Italia lo streaming rappresenta il https://www.sxsw.com/exhibitions/ 63% dei ricavi, il 26% è dato dal segmento fisico, 6% il digitale, 5% https://www.fimi.it/chi-siamo/chi-siamo.kl https://www.italiamusicexport.com/chi- sincronizzazioni. Il mercato mondiale della discografia nel 2019 con un siamo/ +8,2 (è da 5 anni in crescita) registra un giro d’affari di 20,2 miliardi di USD. Gli USA sono il 1° mercato mondiale, con un + 10,4% nel 2019: lo Iscriviti alla Newsletter ICE: streaming rappresenta il 78% dei ricavi; USA e Canada da soli https://www.ice.it/it/newsletter rappresentano il 39% del mercato mondiale della discografia www.ice.it P. IVA ICE-Agenzia 12020391004 Per le modalità relative alla Dichiarazione di Intento, consultare l'allegato "Dichiarazione di Intento" SXSW SOUTH BY SOUTHWEST STAND DIGITALE ITALIA Offerta ICE-Agenzia AUSTIN-TEXAS-DIGITALE, Stati Uniti Per l’EDIZIONE DIGITALE 2021 della manifestazione verrà realizzato uno ULTERIORI STAND ITALIA VIRTUALE , coordinato dall’Ufficio ICE AGENZIA di LOS ANGELES, referente per settore discografico sul mercato USA. Agenzia ICE si DETTAGLI occuperà di: INFORMATIVI -coordinare e sovraintendere alla supervisione e caricamento del materiale promozionale, fornito dalle case discografiche e artisti partecipanti alla L’adesione è riservata ai singoli manifestazione; ARTISTI, che potranno inviare: a) - -realizzare la campagna di comunicazione dedicata alla promozione del una domanda di partecipazione settore e degli artisti partecipanti all' edizione 2021; diretta, se dotati di PARTITA IVA; b) oppure per il tramite della propria -coordinare le “visite virtuali” allo stand e al materiale promozionale etichetta discografica, che sarà degli artisti partecipanti,raccogliere tutte le richieste di informazioni e tenuta in tal caso all’ invio di UNA contatto per ciascun artista rappresentato. DOMANDA DI AMMISSIONE PER CIASCUN ARTISTA. NEL DETTAGLIO AGENZIA ICE offrirà a ciascun partecipante i seguenti SERVIZI: Ciascun partecipante riceverà LETTERA DI FORMALE a. inserimento di una SCHEDA PROFILO ARTISTA IN INGLESE A M M I SS I O N E , cui seguirà (biografia), entro i limiti di testo consentiti dagli organizzatori della CIRCOLARE manifestazione; T E C N I C O / I N F O R M AT I VA , con b. inserimento di un massimo di 2 VIDEO PER CIASCUN ARTISTA , nei maggiori dettagli organizzativi limiti di tempo e formato digitale consentito dagli organizzatori (il (dimensioni e formato digitale materiale verrà visionato preventivamente da Agenzia ICE, al fine di VIDEO, PROFILO in inglese, rilascio verificare il rispetto della normativa locale in materia di comunicazione dei BADGES ,etc). on line, sensibilità culturale locale-tutti i video non conformi al rispetto della libertà di religione, idee politiche, rispetto delle minoranze, etc, In ottemperanza alla normativa non verranno ammessi alla diffusione N.B. IL VIDEO verrà caricato sul trattamento dei dati come link da piattaforma esterna quale youtube o vimeo ) ; personali e a tutela della c. assegnazione di un BADGE VIRTUALE per ARTISTA (o BAND), per la privacy, si informa che i dati visita virtuale di tutte le sezioni ed eventi on line (conferenze, degli artisti-case discografiche, workshops, showcase festival, on line exhibition, etc) ; che presenteranno domanda d. PROMOZIONE DELL’OFFERTA ITALIANA mediante attività di mail verranno condivisi con F.I.M.I ed out e mediante campagna di comunicazione digitale in collaborazione I.M.E., ai fini della migliore con l’Ente Fiera; organizzazione delle attività di e. RACCOLTA DI TUTTE LE RICHIESTE di contatto, collaborazione, comunicazione e promozione matchmaking presso lo stand virtuale Italia, il resoconto verrà fornito a della partecipazione italiana alla fine manifestazione a tutti i partecipanti. manifestazione. A seguito delle misure straordinarie post emergenza COVID 19 messe in campo da MAECI e Agenzia ICE, per sostenere le aziende italiane nel CONTATTI processo di internazionalizzazione, LA PARTECIPAZIONE E’ GRATUITA. Agenzia ICE ha opzionato uno SPAZIO VIRTUALE per la partecipazione di UN ICE-AGENZIA ROMA MASSIMO DI 25 ARTISTI, che potranno avere adeguata visibilità e ICE - Agenzia per la promozione all’estero promozione commerciale presso lo stand virtuale Italiano Agenzia ICE. e internazionalizzazione delle imprese italiane Via Liszt 21 - 00144 Roma UFFICIO BENI DI CONSUMO Dirigente: MARIA MADDALENA DEL GROSSO Riferimenti: sig.ra Maria Pia Moro - dott.ssa Francesca Tango Email: [email protected] Pec: [email protected] Tel: 06 5992 -6906 o -6835 ICE LOS ANGELES ITALIAN TRADE COMMISSION 1900, AVENUE OF THE STARS - SUITE 350 90067 LOS ANGELES Direttore: ALESSANDRA RAINALDI Tel: 001323 8790950 Fax: 001323 2038335 www.ice.it [email protected] tIV A ICE-Agenzia 12020391004 Per le modalità relative alla Dichiarazione di Intento, consultare l'allegato "Dichiarazione di Intento" SXSW SOUTH BY SOUTHWEST STAND DIGITALE Modalità di adesione ITALIA AUSTIN-TEXAS-DIGITALE, Stati Uniti MODULO STANDARD GRATUITO INFO AGGIUNTIVE Coloro interessati a partecipare, dovranno inviare esclusivamente via PEC all'indirizzo [email protected] la seguente documentazione DIFFUSIONE DELLA CIRCOLARE ENTRO E NON OLTRE il 15 gennaio 2021: AGENZIA ICE - la scheda di adesione debitamente compilata, timbrata e firmata dal La presente circolare viene diffusa ad legale rappresentante; Associazioni, Consorzi, Camere di Commercio, Organismi, invitati a - il regolamento generale per la partecipazione alle iniziative organizzate diffondere l’iniziativa sul territorio, dall’Agenzia ICE debitamente timbrato e firmato dal legale rappresentante; utilizzando esclusivamente la - la dichiarazione sostitutiva dell'atto di notorietà compilata, timbrata presente circolare ed evidenziando che e firmata dal legale rappresentante trattasi di iniziativa del programma promozionale ICE-Agenzia I posti a disposizione sono limitati, pertanto le domande di partecipazione saranno accolte in base all'ordine cronologico di IMPORTANTE: RINUNCE SUCCESSIVE arrivo delle richieste e fino ad esaurimento dei moduli disponibili. ALL' AMMISSIONE UFFICIALE Considerata l'attuale situazione di emergenza sanitaria, l’Agenzia Successivamente all'invio della 'ICE si riserva la possibilità di annullare l'iniziativa a qualsiasi ammissione da parte dell'ICE, stadio di organizzazione l'eventuale rinuncia potrà essere comunicata via pec all'indirizzo [email protected], a firma del legale rappresentante dell'azienda. In SELEZIONE DEI PARTECIPANTI base all'Art. 13 del Regolamento generale per la partecipazione alle iniziative L’adesione delle aziende è soggetta all’allegato Regolamento dell’ICE: Generale per la partecipazione alle iniziative ICE-Agenzia, Ricordiamo anche che : - nulla è dovuto dall'azienda nel caso in cui le rinunce vengano notificate entro 10 ART.3 REGOLAMENTO sono ammessi a partecipare esclusivamente giorni dalla data della lettera di produttori "Made in Italy", come da Regolamento CEE n.2454/1993 e ammissione dell'iniziativa; Legge n.350/2003,integrata da Legge n.80/2005 e Legge n.166/2009 e Legge - se la rinuncia viene comunicata oltre i n.55/2010 e s.m.i. 10 giorni, l'azienda è tenuta al ART.7 REGOLAMENTO- "Qualora l’azienda non abbia provveduto al pagamento dell'intero ammontare pagamento della quota nei termini indicati in fattura, decade da ogni stabilito come quota di partecipazione diritto di partecipazione e non potrà prendere possesso dello stand originaria, pari a € 1.000,00 + I.V.A., assegnato". A decorrere dal giorno successivo alla scadenza del termine di dovuto con le stesse decorrenze; pagamento decorrono gli interessi legali di mora. - l'azienda rinunciataria sarà tenuta al solo pagamento di una penale pari al 15% dell'ammontare stabilito come quota di partecipazione originaria, pari a € 150,00 + I.V.A. nel caso in cui sia possibile ammettere in tempo utile un'altra azienda sostitutiva -N.B la mancata registrazione,
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