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Welcome Guide 2016 BA (Hons) Music Marketing & Promotion

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Welcome Guide 2016 BA (Hons) Music Marketing & Promotion Jack Collins, Welcome Guide 2016 Music Journalism, BA (Hons) Music Marketing & Promotion UCA Epsom INDUCTION AND ENROLMENT TIMETABLES In this section you’ll find your enrolment and If you’re not able to make any of these dates, please induction timetables. Please take careful note of let your Campus Registry contact know as soon as the dates and times you’ll need to attend during possible. You can find their contact details in this your first week. Welcome Guide. ACTIVITY AND DATE TIME LOCATION MONDAY 12TH SEPTEMBER Meet the Music Journalism team and campus tour 2:00 - 4:00 PM LR002 All Students - Campus welcome - visit the Refectory for your free 4:00 - 6:00 PM Refectory drink and meet staff and students on campus TUESDAY 13TH SEPTEMBER Enrolment - Please bring your passport and qualifications 10:30 - 11:30 AM Projectspace Timetable Introduction & Unit Briefings 11:00 AM - 12:30 PM Room LR002 Students’ Union Presentation 1:30 - 2:00 PM Gallery Library, Student Services, Health & Safety and IT Inductions 2:15 - 3:30 PM Auditorium Music Quiz 3:30 - 5:00 PM LR002 WEDNESDAY 14TH SEPTEMBER UCA Welcome Fair: drop in for information about UCA services. 12:00 - 3:00 PM Projectspace Join Epsom Does Music and other clubs and societies. International and EU Welcome Event 4:00 - 6:00 PM Projectspace (An event for new non-UK students which includes a welcome from the leadership team, free food and drink and an opportunity to meet other new students) THURSDAY 15TH SEPTEMBER MUSICAL MYSTERY TOUR OF LONDON If leaving from Epsom, you will have to buy a London Zones 1-3 travelcard and catch the 10.05am train from Platform 4. Music Treasure Hunt 2:00 PM FRIDAY 16TH SEPTEMBER Student presentations on Music Treasure Hunt 2:00 - 3:00 PM Room LR002 Students’ Union social event WELCOME Welcome to UCA! We’re delighted you’ve chosen If you have any queries please contact: to study with us and become part of our creative community. Jackie Forrest Campus Registry To help you prepare before joining us in September, [email protected] this guide outlines your reading list, the equipment Tel: 01372 202560 you’ll need for your course, and any projects you should do over the summer. Remember to look at your An answer phone service is available on the course timetable in this guide too. above line for any out of hours enquiries. If you have any questions, the contact details for your UCA EPSOM Faculty are below – get in touch and they’ll be happy Three years full-time to help. We look forward to seeing you at UCA. Jack Collins, Music Journalism, UCA Epsom PRE-ARRIVAL In this section you’ll find a list of activities to complete before you join us in September. READING LIST The lists below include books and films which will be Becoming Elektra: The True Story of Jac Holzman’s useful to you throughout your degree, and will help Visionary Record Label (2010) by Mick Houghton you gain the essential critical and cultural awareness needed for this course. It will be useful if you have Motown: Music, Money, Sex, and Power (2005) by read and seen a few of the items below before Gerald Posner enrolment, to gain a contextual understanding of the subject. Please continue to engage with these. It’s One For The Money (2015) by Clinton Heylin MUSIC INDUSTRY PUBLICATIONS Cowboys and Indies: The Epic History of the Record musicbusinessworldwide.com Industry (2015) by Gareth Murphy musicweek.com How Soon is Now?: The Madmen and Mavericks who MUSIC INDUSTRY BOOKS made Independent Music 1975-2005 by Richard King Record Label Marketing (2016) A Macy & T Hutchison So What: The Life of Miles Davis (2003) by John This Business of Concert Promotion and Touring: A Szwed Practical Guide to Creating, Selling, Organizing, and Staging Concerts (2007) Barnet, R. MORE MUSIC BOOKS Bangs, Lester (2003), Mainlines, Blood Feasts and Social Media Promotion for Musicians (2013) B Bad Taste: A Lester Bangs Reader, London: Serpent’s Owsinski Tail Byrne, David (2013) How Music Works, Edinburgh: Music Business 101: For Aspiring Producers, Writers, Cannongate Musicians, Singers, And Future Record Moguls (2016) Des Barres, Pamela (2005), I’m with the Band: by Brian Wesley Peters Confessions of a Groupie, London: Helter Skelter Kent, Nick (2007), The Dark Stuff: Selected Writings All the Rave: The Rise and Fall of Shawn Fanning (2016) on Rock Music 1972-1993, London: Faber and Faber by Joseph Menn and John Rubinstein Kent, Nick (2010), Apathy for the Devil, London: Faber and Faber The Last Sultan: The Life and Times of Ahmet Ertegun (2012) by Robert Greenfield Ogg, Alex (2006), No More Heroes: A Complete History of UK Punk from 1976 to 1980, London: Cherry Red Records -Stein Peter Grant: The Man Who Led Zeppelin (2006) by Chris Welch Smith, Patti (2011), Just Kids, London: Bloomsbury Sugerman, Danny (1991), Wonderland Avenue: Tales Sean “Diddy” Combs: A Biography of a Music Mogul of Glamour and Excess, London: Abacus (2014) by Jen Jones Woronov, Mary (2008), Swimming Underground: My Years in the Warhol Factory, London: Serpent’s Tail Follow the Music: The Life And High Times Of Elektra Records In The Great Years Of American Pop Culture (2014) by Jac Holzman and Gavan Daws Jack Collins, Music Journalism, UCA Epsom SIGNIFICANT BOOKS BY DECADE -Great Balls of Fire! -High Fidelity 1950s -Hysteria – The Def Leppard Story -Lady Sings the Blues Absolute Beginners by Colin MacInnes -Last Days -Leadbelly The Naked Lunch by William Burroughs -Let’s Get Lost -Music Moguls (BBC Four) 1960s -Miles Ahead Groupie by Jenny Fabian -Prespauseplay -Quadrophenia The Electric Kool-Aid Acid Test by Tom Wolfe -Ray -RiP: A remix Manifesto 1970s -Searching For Sugar Man Fear and Loathing In Las Vegas by Hunter S Thomp- -Sid and Nancy son -Sound City -Still Crazy The White Album by Joan Didion -The Blues Brothers -The Doors 1980s -The World According to John Coltrane Nowhere to Run: The Story of Soul Music by Gerri -The Howlin’ Wolf Story -Hershey -The Jazz Singer -The Last Waltz -Thelonious Monk: Straight, No Chaser 1990s -This is Spinal Tap High Fidelity by Nick Hornby -Walk the Line -Warning: Parental Advisory 2000s -What’s Love Got to Do With It 45 by Bill Drummond -You Think You Really Know Me: The Gary Wilson Black Vinyl White Powder by Simon Napier Bell Story -Vinyl (Sky Atlantic TV). 2010s Retromania by Simon Reynolds RADIO Girl In A Band by Kim Gordon The Business of Music (Radio 4 series) FILMS AND DOCUMENTARIES -8 Mile -20 Feet From Stardom -24 Hour Party People -Artifact -Access All Areas: A Rock & Roll Odyssey -Almost Famous -Amy -Anvil! The Story of Anvil -Coal Miner’s Daughter -Cobain: Montage of Heck -Control -Crazy Heart -Crossroads -Deal or no Deal: The Music Industry Today -Dig! -Dreamgirls -Eddie and the Cruisers -Good Vibrations SUMMER PROJECT EQUIPMENT Before starting the course in September, it would Please have a notepad and pen, and your own be useful to start thinking about marketing and computer or laptop will be essential. We use Apple promotion and ponder some of these: here, so that would be advisable as it’s also often the platform used in industry. -How do you discover new music? -What does music mean to you? -Who are your favourite artists, and why? -Is any publicity good publicity? -What would be your Desert Island Discs - choose three songs that you’d want to have with you if stranded on a desert island -Name your guilty pleasure track - the un-coolest song that you love -Have there been any marketing campaigns around record releases, tours or branding that you’ve been aware of this year? uca.ac.uk.
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