Organizing Big Tech By Sarah Jaffe Published by the Rosa Luxemburg Stiftung, New York Office, April 2021 Executive Director: Andreas Günther Editor: Aaron Eisenberg and Maria Savel Address: 275 Madison Avenue, Suite 2114, New York, NY 10016 Email:
[email protected] Phone: +1 (917) 409-1040 With support from the German Foreign Office. The Rosa Luxemburg Foundation is an internationally operating, progressive non-profit institution for civic education. In coop- eration with many organizations around the globe, it works on democratic and social participation, empowerment of disadvan- taged groups, alternatives for economic and social development, and peaceful conflict resolution. The New York Office serves two major tasks: to work around issues concerning the United Nations and to engage in dialogue with North American progressives in universities, unions, social movements, and politics. www.rosalux.nyc 2 Rosa Luxemburg Stiftung New York Office Organizing Big Tech By Sarah Jaffe A supporter of the RWDSU unionization effort takes a photo of the RWDSU union rep standing with other supporters outside the Amazon fulfillment ware- house at the center of a unionization drive on March 29, 2021 in Bessemer, Alabama. (Photo by Elijah Nouvelage/Getty Images) Introduction The “tech” sector occupies a central place in American capitalism in 2021, and for good reason. As Logic magazine editor Ben Tarnoff notes, “Tech is an oasis of profitability in an era of stagnation. For this reason, it also serves a valuable ideological function.”1 But what do companies like Google, Amazon, and Tesla have in common, really? One began as a search engine; another, an online bookstore; the third an electric car maker.