LEAD SPONSORS

SHEPPARD MULLIN SHEPPARD MULLIN RICHTER & HAMPTON LLP ATTORNEYS · AT LA

MEDIA PARTNER '

PLANETX.TV XIMA.TV

INDUSTRY PARTNER WELCOME,.

AGENDA,-

ABOUT SAN DII!GO SPORT INN·OVAT·O·RS

SDSI EXECU~IVE CH~IRMAN, BILL WAL~ ,-

SDSI BOARD OIF D11RiiCJORS ,r

PRESENtiNG COMPANIES ,- Welcome to the SDSI Capital Forum,

Welcome to the 2nd annual Sport Innovators Capital Forum. SDSI is a nonprofit, business accelerator that connects and drives the growth of San Diego's vibrant sports economy by offering innovative programs and events for start ups, mature companies and service providers. We offer mentoring, education and capital funding opportunities for start ups; best practice collaboration, access to new technology and public policy advocacy for mature companies; as well as deal flow to our service providers and the Southern California investment community.

In these tough economic times, small start ups need funding now more than ever. We created this event to provide a forum for seven of San Diego's most promising start ups in the sports and active lifestyle industry to present their business vision to a room full of potential investors. The presenters you will hear from today include a manufacturer of an innovative footwear accessory to protect athletes and their cleats; a designer and manufacturer of Mixed Martial Arts (MMA) apparel; an active lifestyle web site specifically for women engaged in sports and fitness, which features both an online community and retail shop; a private-sale, member-based, e-commerce Web site that serves a platform to sell off-season and overstocked action sports products at greatly reduced prices; a designer and manufacturer of high-quality, performance and style driven snowboard gloves, apparel and accessories; and a hi-tech smartwatch that will enable consumers to interact seamlessly with their cell phones and smartphones, while also being stylish and multi-functional.

I would like to extend a special thank you to our lead sponsor, Sheppard Mullin Richter & Hampton LLP; our host sponsor, COX Communications; our media sponsor, Planet X TV; our partnership with Action Sports Retail (ASR), each of our presenters for sharing their business visions, and you, for joining us today. Thank you all for being such strong supporters of SDSI.

We hope that you enjoy the event and look forward to your participation in the future.

Best,

Bill Walton Executive Chairman San Diego Sport Innovators

SAN DIEGO SPORT INNOVATORS • ACCELERATING SPORTS INNOVATION

311"'" SHEPPARD MULLIN SHEPPARD MULLIN RICHTER & HAMPTON LLP ATTORNEYS AT LAW

Sheppard Mullin represents many of the world's leading sports brands

deckers OUTDOOR CORPORATION a > compet1torgroup~

THE WORLDWIDE LEADER IN SPORTS « » SALDJKDN loRT cHALET Hurley)(

• 1llllWI li & r ..ti OJOi UliimJIO v pata~onici Idwindle distribution I ~S L'~!!!!£ ;,jaylorMade · INTERNATIONAL SURFING ASSOCIATION Surfing's World Governing Authority

For more Information, please contact

Richard Kintz Jim Mittermiller Mike Orlando Ryan Connor San Diego/Del Mar San Diego/Downtown San Diego/Del Mar San Diego/Del Mar 12275 El Camino Real 501 West Broadway 12275 El Camino Real 12275 El Camino Real Suite 200 19th Floor Suite 200 Suite 200 San Diego, CA 92130 San Diego, CA 92101 San Diego, CA 92130 San Diego, CA 92130 TEL: 858.720.8919 TEL: 619.338.6525 TEL: 858.720.8920 TEL: 858.720.8932 [email protected] [email protected] [email protected] [email protected]

San Diego/Del Mar I San Diego/Downtown I /Century City I Los Angeles/Downtown I New York Orange County I San Francisco I Santa Barbara I Shanghai I Silicon Valley I Washington, D.C. sheppardmullin.com AGENDA 9:30am Registration/Networking/Exhibits

10:00am Welcome Bill Walton, Executive Chairman, SDSI

Richard Kintz, Managing Partner, Sheppard Mullin Richter & Hampton LLP Board Member, SDSI

Ileana Ovalle, Senior Manager, External Affairs, COX Communications

10:15am Company Presentations Introduction of Cleatskins Bill Walton, Executive Chairman, SDSI

10:45am Introduction of Clarinova Jeff Kearl, Board Member, SDSI; Chairman of Board, Skullcandy

11:15am Introduction of DO OR DIE Richard Kintz, Board Member, SDSI; Managing Partner, Sheppard Mullin

11 :45am Introduction to attagirl! Brain Enge, Board Member, SDSI; VP of Strategic Projects, Active Network

12:15pm Lunch/Networking/Exhibits

1:OOpm Introduction of Prunolo Inc. Marco Thompson, Vice Chairman, SDSI; Executive VP; Solekai Systems

1:30pm Introduction of seshday. com Tony Finn, Board Member, SDSI; Founder, Liquid Force

2:00pm Introduction of CELTEK John Wilson, Board Member, SDSI; President & COO, Stance Socks

2:30pm Forum concludes

s,..- ABOUT SAN DIEGO SPORT INNOVATORS (SDSI)

SDSI is a business accelerator that connects and drives the growth of San Diego's vibrant sports economy by offering innovative programs and services for start ups, mature companies and service providers. Founded by CONNECT, San Diego's technology accelerator, SDSI offers mentoring, education and capital funding opportunities for start ups; best practice collaboration, access to new technology and public policy advocacy for mature companies; as well as deal flow to our service providers and the Southern California investment community.

For more information contact:

Garrett Hale Renne Catalano Program Manager Program Associate Assistant to Bill Walton 858-964-1334 858-964-1314 [email protected] [email protected] www.SDSportlnnovators.org

Managed by ~CONNECT'

~ 6 Bill Walton Executive Chairman, SDSI

Special thanks to COX Communications for hosting the SDSI Capital Forum

®

7"'" Bill Walton is Executive Chairman of CONNECT's San Diego Sport Innovators which represents the region's 600+ action sport and active lifestyle companies.

Walton was born on November 5, 1952, in San Diego, California. He was introduced to the game of basketball while in the fourth grade at Blessed Sacrament Elementary School by Coach Frank "Rocky" Graciano. Walton then attended Helix High School, where the basketball coach was Gordon Nash. At Helix, his team won the California Interscholastic Federation High School title two years in a row, while winning their final49 consecutive games. Walton enrolled at UCLA in 1970 and played center for John Wooden's Varsity team for three seasons (1972-1974). He was a member of two NCAA championship teams compiling an NCAA record 88 consecutive game win­ ning streak. He was the recipient of several awards, including the NCAA Player of the Year Award in 1972, '73 and '74. At UCLA Walton was a scholar-athlete who also earned Academic All-American honors three years in a row. He graduated with honors earning a B.A. in History. Walton's professional career began when he was the number one overall pick in the 1974 NBA Draft by the Portland Trailblazers. He won championship titles with the Blazers and the Boston Celtics. He also played with the San Diego Clippers, and the relocated Los Angeles Clippers. Over the course of his NBA career, he was honored with numerous awards, including NBA's MVP and All-Star Team. Eventually Walton was inducted into the Basketball Hall of Fame.

Walton started his broadcasting career in 1990 as an analyst for the then Prime Ticket Network. Walton worked for CBS Sports in the early 90's during the NCAA Final Four and then for NBC for many years, including work on the 1996 Atlanta and 2000 Sydney Summer Olympic Games. Over the last 15 years he has worked for ABC, ESPN, NBC, CBS, Fox, MSNBC, Turner Sports, KCAL and the NBA. In 2001, Walton won an Em my for best live sports television broadcast. Walton looks forward to building the San Diego Sport Innovators (SDSI) program with CONNECT. SDSI is a business accelerator that connects and drives the growth of San Diego's vibrant sports economy by offering innovative programs and services for start ups, mature companies and service providers.

~8 LUDO BOINNARD MICRAEL BROWER Founder & former President & CFO, President & CEO, Cleatskins

ONE industries Michael has over 25 years of Ludo is the co-founder and financial and operational former CEO of ONE Industries, experience in the consumer a world's leading motocross products markets. Over his company. Born in France, Ludo career, Michael has raised became an avid motorcycle over $80 million in private off-road racer during the early and public equity and debt 1980s. His racing career consists capital. Michael is currently of multiple French regional the CFO for the Triple 7 championships as well as Group, a holding company multiple Top 3 final ranking for several companies who positions in French National design, develop, and distrib­ Enduro Championships. In 1988 ute products for the cycling he took a position as a road and motocross markets. representative for a motocross Previously, Michael was the equipment company in Europe general manager and CFO which eventually lead him to for PowerMetal Technolo­ move to the in gies, an advance materials 1989. In 1991 Ludo created his company providing nano­ first company, BRAKING USA, enabled components for the the U.S. division of BRAKING sporting goods and International, an Italian Brake consumer products markets. Manufacturing Company. In 1998, Prior to that he was Chief Ludo sold BRAKING back to the Financial Officer of Orange Italians in order to focus on his 21 Inc. where he led an IPO main project, ONE Industries, in which the company raised started in 1997 and another joint $35M in December 2004. venture in company, TAG Metals Orange 21's principle product started in 1999. In July 2007, line was the Spy Optic Ludo sold both ONE Industries (''Spy") branded eyewear and TAG Metals to Riordan, products targeting the youth Lewis & Haden private equity and action sports markets. firm and accompanied the sale From 1993 through 1999, he through May 2008. Since that held various positions with time he has been enjoying an Odyssey Golf, a manufac­ extended "vacation" while turer of golf equipment, consulting to the action sports including chief financial industry. "Free from the day-to­ officer, vice president and day management of ONE Indus­ general manager and tries, I have been able to enjoy executive vice president. As life with my wife and three VP/GM Michael led Odyssey children," said Boinnard. "We Golf through its rapid have been dividing our time growth period in which sales between our primary home in grew from $6 to over $60 Southern California and our million in sales in two years summer residence in Hossegor, and became the global France." Still an avid motorcycle market share leader in the racer, Ludo competes in rallies putter category. Odyssey in Africa and South America, co­ was sold to Callaway Golf for owns a European-based rally $130 million. Michael began team, and has just finished the his professional career 2010 Dakar Rally this past Janu­ as a staff accountant with ary in Argentina and Chile. KPMG LLP. Current consulting and business projects being developed are still related to action sports. He was hired by ESPN as BRIAN ENGE Kevin spent 4 years as group the voice of wakeboarding JEFF KEARL show director with SDSI VP of Strategic and announced multiple Chairman partner, ASR. At ASR, Kevin of the Projects, Active events including the X had P&L responsibility for the Board, Skullcandy Games. In 1997 Tony Network Action Sports Retailer Trade Jeff has spent his entire founded Liquid Force; Prior to joining Active Show portfolio where he career building or investing widely recognized as the Network, Bryan was CEO increased profits in 2002, 2003, in early stage companies. No. 1 wakeboard brand of Zoot Sports, a manu­ in 2004 and 2005 through sales Currently, he is the founder the world dedicated facturer of performance to growth and expense manage­ and managing director of relentless innovation, apparel, wetsuits, footwear ment. Currently at Reef, Kevin Monarch Partners, an angel progressive design, and accessories specifi­ is developing strategic 5-year fund whose investments maximum functionality cally designed for triathel­ and marketing plans, conducting include Allegiance Technolo­ unparalleled quality. tes. Brian held a series of global consumer research and gies, Celtek, Costa Vida leadership positions in the Mexican KEVIN designing creative for print, Restaurants, sports apparel industry. proprietary events and digit~l Coupa, Familylink, Logo­ Prior to Zoot, Brian was FLANAGAN media platforms. Kevin works, Longboards Ice the senior vice president VP of Marketing, currently serves on the board Cream, Mercato Partners, of and the Reef of directors for the Surf Industry Omniture, Outright, Skull­ general manager of the Kevin Flanagan, current Manufactures Association. candy, Stance, The Genera­ Hind performance vice president of Reef, has DAVID tions Network, Zenprint and division. Prior to Saucony, 14 years of diverse market­ Zander. Previously, Jeff was Brian was president of the FREDRICKSON a corporate ing experience in the action Partner, director and North American subsid­ sports industry. Kevin executive vice president at iary of Schaffel's outdoor began working at Oakley in KPMG LLP Logoworks, an Internet­ David Fredrickson is the and ski apparel brand. the sports marketing KPMG based graphic design LLP auditing partner Brian is a former profes­ department before moving respon­ services company. At Logo­ sible for delivering outstanding sional soccer player for to Europe to become the works, Jeff raised two audit and accounting the Wichita Wings of the director of European services rounds of venture capital to large and small, global and National Professional marketing. Following his from silicon valley-based local, public and private clients Soccer League and a European experience, funds Benchmark Capital in San Diego, and graduate of both Harvard Kevin returned to Oakley is primarily and Shasta Ventures. He focused on consumer markets, Business School and headquarters as the direc­ had overall responsibility for biotech and middle Harvard College, where tor of international market­ market strategy, finance, sales, companies. He has spent he captained the soccer ing, where he oversaw 10 of marketing and business his 11-year career team in 1991. In his spare marketing departments with KPMG development. Logoworks in the San Diego office. David time, he is a triathlete and throughout the world. After was ranked No.66 on the has experience in a variety marathoner. Oakley, Kevin joined Broad­ of Inc. 500 in 2006. In 2007, industries, including manufac- band Interactive Group as Jeff headed the successful turing , retail, restaurant, TONY FINN vice president of marketing negotiation and sale of the government contracting Founder, where he created a cross , business to Hewlett Pack­ healthcare, pharmaceuticals Liquid Force platform media company , ard. After the acquisition, publishing, service focused on the conver­ and Jeff ran strategy and new software. David has served In the early 1980s, Tony gence of broadband and ventures for HP's web KPMG nationally Finn developed the TV. At Broadband, Flana­ as a national services and software instructor and as a member Skurfer - the first ever gan also managed all of business unit where he was the Training and Methodology wakeboard. Initially selling creative for the Bluetorch responsible for partnerships, Team. He has also served the them to friends in Mission properties which included a investments and acquisi­ San Diego office as a financial Bay, Tony began mass daily one hour action sports tions. Jeff is the chairman of instruments and derivatives producing in 1985 and it show on FOX Sports Net, the board at Skullcandy, an audit resource, a staff mentor, became a business. He four print magazines, a a audio products company training coordinator and began selling Skurfers highly visited web site and a with revenues exceeding supplemental reviewer worldwide and traveling major live events. Joining on $100M. He is on the public engagements related around the globe spread­ the Globe team as to advisory boards of Cympho­ the audit of internal ing the sport. In 1988, vice president of marketing, controls nix and 99 Designs. He is over financial reporting Skurfers were success­ Kevin developed effective under also on the investment PCAOB Auditing Standards. fully sold in more than 400 marketing plans for multiple committee of lnnoventures David is or has been active stores in the U.S. and 40 actions sports brands in Capital Partners, a fund several civic and charitable countries worldwide and including Globe Shoes, focused on providing loans organizations, including Tony was featured on the Gallaz Shoes, Mooks to early stage and venture­ serving on the board of cover of WATERSKI apparel and Whyte House direc­ backed companies. tors of The John Brockington Magazine. In 1989, Entertainment. Prior to his Foundation, CWI-USA, Skurfer was sold to current position at Reef, The Kransco. Twin Trails Education Founda­ tion and on the board of trustees of New Life Presbyte­ rian Church of La Mesa.

~10 BOB RIEF provide the local decision RICHARD{DICK) making DAVE NASH COO, C4 Water­ and personalized KINTZ service that many of San President, man & Board­ Managing Partner, Diego's small to mid-sized Athleisure, Inc. works Surf business customers were Sheppard Mullin Bob Rief is a long-time once accustomed to receiv­ David Nash has over 40 years Richter & Hampton businessman in the ski, ing. It was then that Mr. of retail experience and is the outdoor, golf and surf Rodeno decided to create a LLP founder, president/CEO of world. He started as a ski business bank whose focus Dick is managing partner of Athleisure, Inc., dba: Sun technician and lift operator would be serving these the Del Mar Office of Shep­ Diego Boardshops, an eight while struggling through unmet needs of small to pard Mullin Richter & store chain of retail stores doing the University of Colorado. mid-sized business owners Hampton, a 550 attorney business throughout San Diego Bob has held positions as in San Diego. Paul has had international law firm. Dick County since 1981. Sun Diego marketing director and extensive experience in currently serves on the Boardshops was voted the best sales manager at Nordica establishing and leading following boards of direc­ beach wear/surf shop for eight USA, VP of sales and community based organiza­ tors: Association for Corpo­ straight years by the readers of marketing for Swiss based tions. He serves on the rate Growth, CONNECT the San Diego Union- Tribune. Raichle-Molitor, GM of Board of Directors of San Diego Sport Innova­ Sun Diego was also voted Footwear, presi­ California Southern Small tors, and the San Diego Retailer of the Year in 2005 and dent of Nike Golf, Business Development Economic Development Women's Retailer of the Year in VP/assistant to Ely Calla­ Corporation, a community corporation. Dick was the 2008 by the Surf Industry way of Callaway Golf, CEO based nonprofit State of responsible attorney for the Manufacturer's Association and of Reef Sandals and California guaranteed following sales in the action their retail peers though out the Sanuk Footwear and finally lending program; treasurer sports area: Reef, Rusty country. Dave is a founding and now, chief operating officer for the Downtown San and ONE Industries. Shep­ active board member of the for C4 Waterman and Diego YMCA; and a pard Mullin also handled Board Retailers Association Boarworks Surf. In the member of the board of the sale of Hurley to Nike. (formed in February 2003), a course of his life Bob has directors of the Downtown Dick's practice consists of non profit trade association seen it all and has been San Diego Partnership, the the representation of start representing over 550 action fortunate to work with California Bankers Associa­ up companies, venture sport retailers in the surf, sk~te, bigger than life founders, tion and the Community capital backed companies snow, wake, kite and w1nd great retailers and now a Bankers of California. He and middle market compa­ industry with approximately deep group of waterman also serves on the board of nies in assisting them in 3 000 storefronts across the on a new stand up paddle the San Diego chapter of their growth, strategic c~untry. Dave and Sun Diego venture. Bob hopes to Legatus, a Catholic leader­ representation of private are actively involved in the pass on his experiences to ship group. companies in securing community and promoting the younger entrepreneurs, in liquidity, mergers an.d industries Sun Diego repre­ the hopes they will rise DUANE ROTH acquisitions, strateg1c sents. Dave and Sun Diego higher and make one less planning for clients and work with The Surfrider CEO, CONNECT Foun­ mistake. representation of a number dation, Feeding America and Duane Roth is chief execu­ of the largest real estate Keep a Breast Foundation as PAUL RODENO tive officer and member of owners in San Diego well as helping local high President & CEO, the board of CONNECT. County in their real estate CONNECT school find funds for their Security Business is the globally and estate planning. Dick programs. Sun Diego also recognized public benefits has been listed in every provides a competitive surf Bank organization fostering edition of the Best Lawyers series for surfers of all ages as As the president and CEO entrepreneurship in the San in America from 1989 to well as AmSiam a competitive of Security Business Bank Diego region by assisting 2009. He earned his law skate series. Prior to Athlei­ of San Diego, Mr. Rodeno new business formation of degree from the University sure, Inc., Dave was the EVP of has more than 20 years of technology and life of California, Berkeley, Snowden-Mize Companies, experience in business sciences companies. CON­ where he was a member of Inc., dba: Snowden-Mize and retail/private banking NECT has been directly the Order of Coif and an Sports and The Athlete's Foot, at all levels and has served involved with over 2,000 Editor of the California Law a leading retailer in the 70s and in a variety of senior companies since its incep­ Review. 80s in the athletic and management positions. tion in 1985 and these apparel industry. A chain of 26 Paul first had the idea of companies have secured company owned stores in five creating a business bank over $10 billion in funding. states and a franchisor of 150 specifically for San Diego's Prior to joining CONNECT The Athletes' Foot stores. small to mid-sized Duane founded Alliance businesses in August Pharmaceutical Corp., 2001 . He felt a void had been created by the numerous big bank merg­ ers of recent years and saw an opportunity to

11 ,... where he serves as chair­ investment in San Diego County CAMILLE SOBRIAN man of the board of direc­ through his company Del Mar DANASHERTZ tors. Prior to Alliance, he Heritage. John was awarded the Dana has a 30-year history SALTMAN held senior management 1999 Ernst & Young Entrepre­ of record sales growth, President, CONNECT marketing innovation, positions at Johnson & neur of the Year for San Diego As the president of CONNECT, revenue erthancement and Johnson and Wyeth County. He also serves on the Camille oversees CONNECT's expense reduction in operatir~g companies. He board of directors of the YMCA 26 programs and 360 events a management, sales and has served as a member of of San Diego County and is a year to support San Diego's marketing roles at EnDev the board of directors and trustee of the San Diego Sports innovation economy. CONNECT ~nterprises, MacGregor executive committees of Commission. is widely regarded as one of the Golf and Callaway Golf. the Biotechnology Industry world's most successful regional From 2006 to January 2009, Organization (BIO), the MARK SCHMID programs linking high- Dana was COO and CMO of California Healthcare (SCHM_IDDY) technology and life science EnDev Enterprises, a lflstitute (CHI) and entrepreneurs with the Founder & CEO, Form partnership that owned and BIOCOM (past Chair). resources they need for operated several nightclubs Duane was appointed to Function Technology success. Under Camille's and restaurants in San the oversight board of the Mark Schmid has developed leadership, CONNECT has Diego. Prior to EnDev, Dana California Institute of multiple industry-leading compa­ doubled the number of programs spent more than 20 years in Regenerative Medicine nies in the action sports space. offered. Camille is a co-founder the golf industry, serving as (CIRM) by Governor He has 25 years of experience in of CleanTECH San Diego, and president and COO of Arnold Schwarzenegger in product design, brand launch , co-founder and former president MacGregor Golf. Dana 2006 and was elected vice management, manufacturing, of the Wireless-Life Sciences spent 13 years in senior chairman in 2009. marketing and distribution in both Alliance. Prior to CONNECT, sales and executive hard goods and soft goods. Camille was managing director positions at Callaway Golf. Schmiddy is the CEO of Form of Procopio Business Consult­ JOfiN His ability to consistently Function Technologies, the hous­ ing, a subsidiary of Procopio, S~RKISIAN deliver unprecedented ing company for Sk8ology, Cory, Hargreaves & Savitch results led hirn through a CEO, SKl:..Z Bordzup, ArtFunction and LLP; senior vice president of rapid rise in the company's John Sarkisian, is CEO of GearUp, which manufactures marketing and public relations ranks, eventually resulting in SKLZ, the innovator in and distributes patent-protected for matthews/mark (ad agency an appointment as Calla­ Athletic Training. John is display and organizational with clients including Callaway way's vice president of also the founding investor systems for products that have Golf, Odyssey Putters, Lamkin sales. As a leader of the and current chairman of strong emotional connections to Golf Grips and EPIC by Nextec); company's sales force, he the board of Semtek their users. Schmiddy is also senior vice president of Stoorza oversaw revenue growth Innovative Solutions which currently the western USA learn­ Ziegaus & Metzger; generai from $5 million to $840 developed and is commer­ ing director of the Entrepreneurs manager of the Stoorza's adver­ million annually. Prior to cializing patented encryp­ Organization. His past experi­ tising division, Third Eye; and led Callaway, Dana founded tion technology protecting ence includes being the the marketing communications and operated a successful sensitive data for the credit founder/owner of Syndrome division of the Canadian opera­ Distribution/Pro Skate Products retail golf operation in Palm card industry. John is the I tions of Transamerica. chairman of the board and one of the largest Springs, Desert Golf and founding investor of manufacturers/distributors in Tennis. Dana also brings a Brightscope which has professional skateboarding. He unique understanding of developed the industry is currently working on a TV business financial manage­ standard for measuring show that melds the art world ment. Prior to the golf indus­ company 401 (k) perfor­ with the action sports world and try, Dana worked in invest­ mance. With his family he serves on multiple non profit ment banking at Morgan founded and developed board of directors and advisory Stanley Dean Witter. Pat and Oscar's Restau­ boards. rants which was sold in • 2001 to a public company. John is active in real estate development and

~ 12 JIM STROESSER Doctor Design was funded and more recently publisher entirely from its profit stream JOHN WilSON President & CEO, of Primedia's Surfing Group and grew to become San President & COO, Adio Footwear and marketing and events Diego's most successful Currently the president & director for the Primedia Stance Inc. Engineering Design Services CEO of Adio Footwear, Jim Action Sports Group (ASG) John has 24 years of experi­ firm, with 250 employees and Stroesser has 25 years of division. PT also served as ence in sales, brand market­ $50M revenues. Doctor Design global consumer branding president of SIMA ('88-89) ing, financial and operational was acquired by Wind River in experience in the sports, and president of Surfing planning in the action sports 1996 and grew to become Wind fashion and entertainment America ('97 -04) which he industry. John began his River Services, a leading devel­ industries. He was a partner founded. He served as career at Clairemont Surf in oper of hardware and software with during the coach of the USA Surf Team San Diego where he worked for "smart connected devices". initial purchase from bank­ in 1982-1984, when he led as a buyer and store Wind River Services has been ruptcy in 2001 , and drove the team to a Gold medal manager. While working at recognized as a market leader the business from $120 to win in '84, and most recently Clairemont, John attended in building consumer devices $285 million in three years. from 2004-2007 when he San Diego State University supporting digital video and Jim was instrumental in the bought the USA Surf Team where he received a BA audio standards. Some of the sale of the iconic American back to international degree in Marketing. While at companies that Marco has brand to Nike. Prior to this, credibility with a return to Clairemont, John was offered invested in or mentored include: he has been the CEO of the dias in three of five the Southern California sales Gift-Fiix, Entropic, Vativ, Pony International and international ISA World rep position with Oakley Techflow, Profitline, Forza senior vice president and Championship appear- covering Los Angeles, Semiconductors, I ntellitouch, general manager of ances. Townend currently Orange County and San Rosum, Drivecam, Objectiva, /Roxy global serves on the USA Skate­ Diego. In addition to sales, V-Enable, Qthink, Philometron, footwear. Jim also has prior Boarding board of directors, Wilson also initiated grass­ Service-Now.com & lntellidot. executive and brand experi­ the umbrella organization roots marketing events, local Marco has been very active as ence with Oakley, Nike, Polo that is endeavoring to bring athlete sponsorship, in-store a startup CEO mentor in the Ralph Lauren, L.A. Gear and skateboarding into the merchandising and staff San Diego community, thru . He serves on Olympics, and will field the clinics. John was then programs such as CONNECT the board of directors for USA National SkateBoard­ promoted to brand manager Springboard, CommNexus Dirtbag Music, and the Naval ing Team. Townend also in November of 1996 where Next Stage, and the Chairman's Special Warfare serves on SIMA's senior he developed the strategic Roundtable. Marco is a found­ Foundation. advisory board and the and operational plans for ing Board member, past presi­ CONNECT SDSI ad~isory Oakley's U.S. sales in dent, and past chairman of the MARCO board. addition to collaborating with San Diego Telecom Council product, marketing and THOMPSON (now CommNexus). operations. John left Oakley Executive Vice PETER (PT) in May 1999, to join Reef as President, Solekai TOWN END the director of U.S. sales where he was then promoted Systems CEO, to vice president of U.S. Sales Marco currently is the execu­ The ActivEmpire in 2002. In 2006 Wilson was tive vice president of Solekai The first World of • promoted to president, where Systems as well as the Professional Surfing (1976) • • he was responsible for global managing director of and current CEO of The growth initiatives, brand Express Ventures. He brings ActivEmpire, PT has a 25-plus positioning, product direction to Express broad technology year career in action sports, and distribution strategies. expertise across the including a 1 0-year term as Currently, along with Jeff software, hardware and advertising director /associate Kearl, John heads Stance networking fields, and exten­ publisher of Surfing, Body­ Inc. , as president, chief sive business experience boarding and Volleyball maga­ operating officer and founding and running zines; eight years as the co-founder. diverse technology compa­ marketing director of Rusty; nies. He has operational experience at up to $50M revenue run rates, and he has led marketing & sales strategy development for diverse technology enter­ prises. Marco Thompson graduated with a BSEE from UCSD in 1979. He worked for Megatek (acquired by Digitai/Compaq) before founding Doctor Design in 1984.

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attagirl! is an active lifestyle Web site for women engaged in sports and attagirl! fitness, which features both a community and online shop. The shop will offer Kathy Taylor brand name apparel, footwear, and sports equipment designed specifically Founder CEO & for women. attagirl! helps women achieve their fitness goals while providing an engaging shopping experience, a selection of name brand products, a 619-857-2862 friendly, female-only environment and a forum to celebrate achievement. The [email protected] company combines shopping and social networking to uniquely meet the www.attagirl.com active woman's need for performance gear, motivation and friendship. By adding an interactive community to their shop, attagirl! has created a powerful loyalty model unparalleled by today's retailers.

~ 16 ------:p ------PRUNOLO ------··------

Prunolo Prunolo Inc. Inc. is developing the Grapevine- a patent-pending smartwatch that will enable consumers to interact seamlessly with Rich Martin their cell phones and smartphones. Prunolo's Grapevine application will enable President & CEO consumers for the first time to check calls, texts, and e-mails with a simple glance at the wrist. It will eventually become a key part of an individual's 858-653-5300 personal area network, through which they can automatically record [email protected] data, aggregate it on a server and access it later on a Web site. The company www.prunolo.com believes that its initial smart­ watch product can serve as a robust platform that allows consumers to effortlessly communicate, collect data, manage personal area networks and stay connected in an increasingly digital world.

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seshday.com is an e-commerce Web site that serves as a platform to sell off-season and overstocked seshday.com action sports products at greatly reduced prices through an exclusive members-only website. Members will have the oppor­ Marcelo Bengoechea tunity to buy products in short-term sales and the founders expect to be President able to offer discounts of 30 to 80 percent on leading market brands. seshday.com's plan is to use the methods of selling high-end items online at 858-764-3936 significantly reduced prices to exclusively sell action sports products. This [email protected] method has already been proven highly successful in other markets, for www.seshday.com example Gilt.com which sells high-end men's and women's fashion (anticipated revenues of $400M). seshday.com is set to revolutionize the way action sports brands sell overstocked and off-season wares.

17 ,. CELTEK Erik Leines CEO

949-782-9924 [email protected] www.celtek.com

CELTEK harnesses its deep passion for snow­ boarding to bring you high quality, performance­ and style-driven products. CELTEK takes input from pro riders, shops and everyday shredders to create progressive snowboarding gear. With innovative designs, unique styling and high tech materials, CELTEK invites riders from around the globe to join the united CELTEK Clan. CELTEK's aim is to revolutionize the action sports industry by tapping into the creativity of riders, artists and the community itself. Advertisement MIT Enterprise Forum of San Diego presents: Waterproofing a new business model: H20 Audio is Learning to Swim within its Means -- n:&'a'iii!io

Case Presentation Wednesday, September 15, 201 0

When Wednesday, Sept 15. This is a case of how to "re-start the start-up." With new Time 5-8pm management and an additional infusion of capital, H20 Audio Where San Diego Marriott La Jolla now appears poised to aggressively turnaround the company 4240 La Jolla Village Drive with broader market objectives, but how to do it with a limited budget is the looming challenge. San Diego, CA 92037

~------~The company is in the enviable position of having well­ Registration: entrenched "big box" retail relationships and product endorsements from some of the world's most famous General Public: $50 athletes, including Michael Phelps, Natalie Coughlin, and MIT Alumni : $25; Craig Alexander, so what's holding them back? CONNECT Members, Active EIRs, SDSI Members: $25 Presenters: Tom Kampfer, CEO, H20 Audio Full-time Students: $15 (university e-mail required) Moderator: Marco Thompson, Executive VP, Solekai Systems MITEF Members and MITEF Sponsors: FREE (registration required) Panelists: Denise Yohn - Denise Lee Yohn, Inc. Day of: $60 Jay Wilson-Action sports branding/marketing expert Register Securely Online at Special guest speaker: www.sdmitforum.org Bill Walton -Executive Chairman, San Diego Sport Innovators (SDSI)

Sponsors & Partners LUCE FORWARD TI 'E - uce COlT' • I=QU DED '873 E TERP iSE 0 M RESMED SA DIEGO

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NOTES

21 ,.. NOTES

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