! EXAMPLE REPORT PREAMBLE This example report shows typical elements included in a monthly report by ICO Media. The content and topics discussed change depending on client and month. The report is based on actual data, captured with ICOs i-house developed PR tools and deals ith “trike “uit )ero: Diretors Cuts shorteed ““): DC performance in March 2014, one month before the game was released on Xbox One and PlayStation 4 in April 2014. The actual report starts with the following slide. The visual style of the graphs are different in client reports but the same information is present. Please note that the competitor analysis on slide 13 and 14 is not always present in our reports Born Ready Games gave us the permission to use their data for this example report. Online Games Consulting & Services 1 ! PRESS REPORT March 2014 ICO Media
[email protected] +44 207 193 51 58 Office 6, 10 fleet street, Brighton BN1 4ZE UK www.icomedia.eu Online Games Consulting & Services 2 !// INTRODUCTION March was a big month for Strike Suit Zero: Director’s Cut with the launch date being communicated, coverage on the back of Microsoft’s ID@Xbox announcement from GDC, and additional media attention via PlayStation’s upcoming games announcement. Analysis and feedback is located at the end of this report. Online Games Consulting & Services 3 !// SUMMARY OF PR ACTIVITIES Strategic PR planning between ICO and Born Ready Games Preparation, localisation and distribution of a press release with launch date and dev diary on 27th March to over 1000 contacts Distribution and hosting of assets on dedicated newsroom and via Gamespress Preparation of launch press release and assets Arranged and edited special feature for German magazine Making Games Arranged Push Square website interview and edited answers Competition planning with VG24/7 website Managed review code requests from media and YouTubers Online Games Consulting & Services 4 ! EXPLANATION: What is reach? The Reach is a formula ICO uses to evaluate the number of people that might have been reached by media communication during the month.