CEATEC JAPAN 2006 Exhibition Report
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CONTENTS CEATEC JAPAN 2006 JAPAN CEATEC 1. SHOW INFORMATION 01 2. CHAIRMAN'S COMMENTS 02 3. OPENING EVENTS 03 4. EXHIBITION CONFIGURATION 04 5. EXHIBITION SITE 05 6. EXHIBITION TRENDS 06 7. SPONSORS PROJECTS AND SPECIAL EXHIBITS 13 8. CONFERENCE 15 9. EXHIBITORS 16 10. NUMBERS AND ANALYSIS OF VISITORS 19 11. ADVERTISING AND PUBLICITY 22 12. CEATEC JAPAN OFFICIAL WEB SITE 24 00 1. SHOW INFORMATION CEATEC JAPAN 2006 JAPAN CEATEC NAME CEATEC JAPAN 2006 (Combined Exhibition of Advanced TEChnologies-Providing Image, Information and Communications) OBJECTIVES 1.To allow visitors to experience the newest technologies, products, systems and software for the digital network age, and the convergence of communications, information and imaging technologies 2.To function as a highly specific exhibition capturing the interest and responding to the needs of users by presenting the industries' latest achievements and trends 3.As Asia's largest interactive exhibition of information on the communications, information and imaging fields, to present the achievements, trends and vitality of these industries to the world 4.To gather industry organizations to present clear social messages, thereby supporting industrial development and contributing to lifestyles, economies and society in the digital network age DURATION Tuesday, October 3-Saturday, October 7, 2006 (5 days), from 10:00 a.m.-5:00 p.m. Premiere Time: Tuesday, October 3, 10:00 a.m.-12:00 p.m. LOCATION Makuhari Messe 2-1 Nakase, Mihama-ku, Chiba, Japan ADMISSION Registration required Visitors Pre-registered on the Web: Free entry Visitors registering at the Gate: General: 1,000 (Students: 500) Note: Groups of 20 or more students and children under 12 years of age were admitted free of charge. SPONSORSHIP CEATEC JAPAN Organizing Committee Communications and Information network Association of Japan (CIAJ) Japan Electronics and Information Technology Industries Association (JEITA) Computer Software Association of Japan (CSAJ) SUPPORT Ministry of Internal Affairs and Communications, Japan; Ministry of Foreign Affairs, Japan; Ministry of Economy, Trade and Industry, Japan (listed by date established) Chiba Prefectural Government; Chiba Municipal Government; Japan Broadcasting Corporation (NHK); The National Association of Commercial Broadcasters in Japan; The Japan Chamber of Commerce and Industry; The Tokyo Chamber of Commerce and Industry; The Chiba Chamber of Commerce and Industry; Japan External Trade Organization (JETRO); Japan National Tourist Organization (JNTO); U.S. Commercial Service; Delegation of the European Commission in Japan; British Embassy in Japan; Canadian Embassy and Consulates in Japan (no particular order) ASSISTANCE Association of Consumer Electronics Marketing in Japan; Association of Radio Industries and Businesses (ARIB); Digital Content Association of Japan (DCAj); Electrical Products Association of Japan; Internet Association Japan (IAjapan); ITS Japan; Japan Audio Society (JAS); Japan Automobile Manufacturers Association, Inc. (JAMA); Japan Book Publishers Association; Japan Cable and Telecommunications Association (JCTA); Japan Cable Television Engineering Association (JCTEA); Japan Computer System Seller Association (JCSSA); Japan Electronic Products Importers Association (JEPIA); Japan Federation of Electronic Parts Distributors & Dealers (JEP); Japan Satellite Broadcasting Association (JSBA); Japan Video Software Association (JVA); Nippon Keidanren; Recording Industry Association of Japan (RIAJ); Telecommunication Technology Committee (TTC); Telecommunications Carriers Association (TCA) (alphabetical order) Global Partners Digital Home Appliances Consumer Electronics Association (CEA): International CES (U.S.A.) Messe Berlin: IFA (Germany) Information Communications Telecommunications Industry Association (TIA): NeXtComm (U.S.A.) International Engineering Consortium (IEC): Broadband World Forum Electronic Components Messe Munchen International: electronica (Germany), electronica & Productronica China (China) Asian Partners China Council for the Promotion of International Trade, Electronics & Information Industry Sub-Council (CCPIT ECC); China Electronic Chamber of Commerce (CECC); The Hong Kong Electronic Industries Association (HKEIA); Taiwan External Trade Development Council (TAITRA); Tianjin Economic and Technological Development Area (TEDA) AEECC Members: China Electronic Appliance Corporation (CEAC); Hong Kong Trade Development Council (HKTDC); Korea Electronics Association (KEA); Taiwan Electrical and Electronic Manufacturers' Association (TEEMA) Note: The Asia Electronics Exhibition Cooperate Conference (AEECC) was established in 1997 to encourage promotional cooperation activities among major electronics and IT exhibition organizers in Asia. MANAGEMENT CEATEC JAPAN Management Office Japan Electronics Show Association (JESA) 01 2. CHAIRMAN'S COMMENTS 3. OPENING EVENTS CEATEC JAPAN 2006 JAPAN CEATEC CEATEC JAPAN 2006 JAPAN CEATEC On the Opening of CEATEC JAPAN 2006 1. Premiere Time Before the opening of CEATEC JAPAN 2006, media crews, journalists and specially invited guests used Premiere Time, held from 10:00 a.m. to noon on Tuesday, October 3, to cover the exhibition and exchange information in a comfortable and spacious environment before the doors opened to the public. Numerous representatives from a variety of television and radio stations, newspapers and magazines around the world gathered on the first day, eagerly collecting material for television shows and periodicals. For exhibitor representatives, CEOs and top executives, Premiere Time provided the best opportunity to fully experience all the exhibits and gain valuable information for future management and development plans. A total of 794 registered VIP visitors came to CEATEC JAPAN 2006. Communications and Information Japan Electronics and Information Computer Software network Association of Japan Technology Industries Association Association of Japan Chairman, Chairman, Chairman, Atsutoshi Nishida Naoyuki Akikusa Shigefumi Wada 2. Reception At noon on October 3, the opening day of the exhibition, the CEATEC JAPAN 2006 Opening Reception was held at Radical advances in digital technology are forging the evolution of a globally networked society, bringing huge changes Hotel New Otani Makuhari, located near Makuhari Messe, to the electronics industry. Meanwhile, ongoing proliferation of digital formats in communications and broadcasting is where CEATEC JAPAN 2006 was held. After Mr. Atsutoshi boosting convergence in the area of content, such as information and images, as well as in the realm of the media itself. Nishida, Chairman of the CEATEC JAPAN Organizing Committee, offered greetings on behalf of the sponsoring Indeed, we are witnessing the dawn of the digital convergence era. associations, representatives of the Ministry of Internal Affairs and Communications, and the Minister of Economy, Trade and Industry offered greetings. At a Against this backdrop of convergence and change, CEATEC JAPAN 2006 will be held at Makuhari Messe in Chiba commemorative Kagami-Biraki (rice wine cask-breaking) Prefecture for the five-day period from October 3 to October 7, 2006, under the sponsorship of the Communications and ceremony, representatives of the sponsoring associations, the Japanese government and NHK (Japan Broadcasting Information network Association of Japan (CIAJ), Japan Electronics and Information Technology Industries Association Corporation), celebrated the opening of the show with high (JEITA), and Computer Software Association of Japan (CSAJ), and with assistance and support from relevant Japanese anticipation for a successful event. Attendees also enjoyed exchanging information in a comfortable and roomy government bodies and organizations. atmosphere. In all, 745 representatives of exhibiting companies, Exhibitors at CEATEC JAPAN 2006 will introduce their latest technologies and products that reflect this growing government agencies and the mass media attended the convergence between communications and broadcasting, as well as images, information and content. They will also Opening Reception. display a range of products and services, from semiconductors, displays, electronic components and materials to system solutions and software services that support these cutting-edge offerings. The theme of this year's CEATEC JAPAN is "Digital Convergence Changing Society, Lifestyles and Business." In line the theme, we have been working hard to relay a host of useful information in the best possible way by putting together a strong exhibition and conference program that will provide direct opportunities for future business expansion. With each passing year, CEATEC JAPAN has become increasingly recognized as a "Comprehensive Exhibition of Cutting-Edge IT & Electronics," and 2006 will be no exception. We invite you to take this excellent opportunity to see first-hand the latest technologies supporting the spread of digital convergence, as well as the most up-to-date information about new businesses of the near future. 02 03 2. CHAIRMAN'S COMMENTS 3. OPENING EVENTS CEATEC JAPAN 2006 JAPAN CEATEC CEATEC JAPAN 2006 JAPAN CEATEC On the Opening of CEATEC JAPAN 2006 1. Premiere Time Before the opening of CEATEC JAPAN 2006, media crews, journalists and specially invited guests used Premiere Time, held from 10:00 a.m. to noon on Tuesday, October 3, to cover the exhibition and exchange information in a comfortable and spacious environment before the doors opened to the public. Numerous representatives