Stand Up, Speak Out: the Practice and Ethics of Public Speaking
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[AUTHOR REMOVED AT REQUEST OF ORIGINAL PUBLISHER] Stand up, Speak out: The Practice and Ethics of Public Speaking Stand up, Speak out: The Practice and Ethics of Public Speaking Stand up, Speak out: The Practice and Ethics of Public Speaking [AUTHOR REMOVED AT REQUEST OF ORIGINAL PUBLISHER] UNIVERSITY OF MINNESOTA LIBRARIES PUBLISHING EDITION, 2016. THIS EDITION ADAPTED FROM A WORK ORIGINALLY PRODUCED IN 2011 BY A PUBLISHER WHO HAS REQUESTED THAT IT NOT RECEIVE ATTRIBUTION. MINNEAPOLIS, MN Stand up, Speak out: The Practice and Ethics of Public Speaking by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Contents Publisher Information ix Chapter 1: Why Public Speaking Matters Today 1.1 Why Is Public Speaking Important? 3 1.2 The Process of Public Speaking 9 1.3 Chapter Exercises 18 Chapter 2: Ethics Matters: Understanding the Ethics of Public Speaking 2.1 The Ethics Pyramid 21 2.2 Ethics in Public Speaking 26 2.3 Free Speech 37 2.4 Chapter Exercises 41 Chapter 3: Speaking Confidently 3.1 What Is Communication Apprehension? 45 3.2 All Anxiety Is Not the Same: Sources of Communication Apprehension 51 3.3 Reducing Communication Apprehension 55 3.4 Coping with the Unexpected 63 3.5 Chapter Exercises 66 Chapter 4: The Importance of Listening 4.1 Listening vs. Hearing 69 4.2 Listening Styles 72 4.3 Why Listening Is Difficult 76 4.4 Stages of Listening 83 4.5 Listening Critically 88 4.6 Chapter Exercises 96 Chapter 5: Audience Analysis 5.1 Why Conduct an Audience Analysis 100 5.2 Three Types of Audience Analysis 108 5.3 Conducting Audience Analysis 117 5.4 Using Your Audience Analysis 121 5.5 Chapter Exercises 124 Chapter 6: Finding a Purpose and Selecting a Topic 6.1 General Purposes of Speaking 128 6.2 Selecting a Topic 140 6.3 What If You Draw a Blank? 145 6.4 Specific Purposes 151 6.5 Conclusion 157 6.6 Chapter Exercises 158 Chapter 7: Researching Your Speech 7.1 What Is Research? 163 7.2 Developing a Research Strategy 169 7.3 Citing Sources 184 7.4 Chapter Exercises 196 Chapter 8: Supporting Ideas and Building Arguments 8.1 Using Research as Support 200 8.2 Exploring Types of Support 206 8.3 Using Support and Creating Arguments 217 8.4 Chapter Exercises 227 Chapter 9: Introductions Matter: How to Begin a Speech Effectively 9.1 The Importance of an Introduction 231 9.2 The Attention-Getter: The First Step of an Introduction 236 9.3 Putting It Together: Steps to Complete Your Introduction 244 9.4 Analyzing an Introduction 253 9.5 Chapter Exercises 256 Chapter 10: Creating the Body of a Speech 10.1 Determining Your Main Ideas 262 10.2 Using Common Organizing Patterns 270 10.3 Keeping Your Speech Moving 277 10.4 Analyzing a Speech Body 283 10.5 Chapter Exercises 286 Chapter 11: Concluding with Power 11.1 Why Conclusions Matter 290 11.2 Steps of a Conclusion 293 11.3 Analyzing a Conclusion 300 11.4 Chapter Exercises 303 Chapter 12: Outlining 12.1 Why Outline? 307 12.2 Types of Outlines 313 12.3 Using Outlining for Success 324 12.4 Chapter Exercises 328 Chapter 13: The Importance of Language 13.1 Oral versus Written Language 332 13.2 Using Language Effectively 337 13.3 Six Elements of Language 347 13.4 Chapter Exercises 352 Chapter 14: Delivering the Speech 14.1 Four Methods of Delivery 356 14.2 Speaking Contexts That Affect Delivery 361 14.3 Using Notes Effectively 366 14.4 Practicing for Successful Speech Delivery 370 14.5 Chapter Exercises 383 Chapter 15: Presentation Aids: Design and Usage 15.1 Functions of Presentation Aids 388 15.2 Types of Presentation Aids 396 15.3 Media to Use for Presentation Aids 412 15.4 Tips for Preparing Presentation Aids 419 15.5 Chapter Exercises 425 Chapter 16: Informative Speaking 16.1 Informative Speaking Goals 430 16.2 Types of Informative Speeches 437 16.3 Chapter Exercises 447 Chapter 17: Persuasive Speaking 17.1 Persuasion: An Overview 450 17.2 Types of Persuasive Speeches 460 17.3 Organizing Persuasive Speeches 465 17.4 Chapter Exercises 473 Chapter 18: Speaking to Entertain 18.1 Understanding Entertaining Speeches 477 18.2 Special-Occasion Speeches 481 18.3 Keynote Speaking 490 18.4 Chapter Exercises 496 Appendix: Your First Speech Appendix: 1. The Public Speaking Pyramid 499 Appendix: 2. Foundations of Public Speaking 500 Appendix: 3. Speech Preparation 505 Appendix: 4. Speech Practice 509 Appendix: 5. Conclusion 512 Please share your supplementary material! 513 Publisher Information Stand up, Speak out: The Practice and Ethics of Public Speaking is adapted from a work pro- duced and distributed under a Creative Commons license (CC BY-NC-SA) in 2011 by a pub- lisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. This adaptation has reformatted the original text, and replaced some images and figures to make the resulting whole more shareable. This adaptation has not significantly altered or updated the original 2011 text. This work is made available under the terms of a Creative Commons Attribution-NonCommercial-ShareAlike license. Chapter 1: Why Public Speaking Matters Today Public Speaking in the Twenty-First Century Nadine Dereza – ‘Insider Secrets of Public Speaking’. – CC BY-NC-ND 2.0. Public speaking is the process of designing and delivering a message to an audience. Effective public speaking involves understanding your audience and speaking goals, choosing elements for the speech that will engage your audience with your topic, and delivering your message skillfully. Good public speakers understand that they must plan, organize, and revise their material in order to develop an effective speech. This book will help you under- stand the basics of effective public speaking and guide you through the process of creating your own presenta- tions. We’ll begin by discussing the ways in which public speaking is relevant to you and can benefit you in your career, education, and personal life. In a world where people are bombarded with messages through television, social media, and the Internet, one of the first questions you may ask is, “Do people still give speeches?” Well, type the words “public speaking” into Amazon.com or Barnesandnoble.com, and you will find more than two thousand books with the words “public speaking” in the title. Most of these and other books related to public speaking are not college textbooks. In fact, many books written about public speaking are intended for very specific audiences: A Handbook of Public Speak- ing for Scientists and Engineers (by Peter Kenny), Excuse Me! Let Me Speak!: A Young Person’s Guide to Public Speaking (by Michelle J. Dyett-Welcome), Professionally Speaking: Public Speaking for Health Professionals (by Frank De Piano and Arnold Melnick), and Speaking Effectively: A Guide for Air Force Speakers (by John A. Kline). Although these different books address specific issues related to nurses, engineers, or air force officers, the content is basically the same. If you search for “public speaking” in an online academic database, you’ll find numerous articles on public speaking in business magazines (e.g., BusinessWeek, Nonprofit World) and acade- mic journals (e.g., Harvard Business Review, Journal of Business Communication). There is so much information available about public speaking because it continues to be relevant even with the growth of technological means of communication. As author and speaker Scott Berkun writes in his blog, “For all our tech, we’re still very fond of the most low tech thing there is: a monologue” (Berkun, 2009). People continue to spend millions of dollars every year to listen to professional speakers. For example, attendees of the 2010 TED (Technology, Entertainment, Design) conference, which invites speakers from around the world to share their ideas in short, eighteen-minute presentations, paid six thousand dollars per person to listen to fifty speeches over a four-day period. Technology can also help public speakers reach audiences that were not possible to reach in the past. Millions of people heard about and then watched Randy Pausch’s “Last Lecture” online. In this captivating speech, Randy Pausch, a Carnegie Mellon University professor who retired at age forty-six after developing inoperable tumors, delivered his last lecture to the students, faculty, and staff. This inspiring speech was turned into a DVD and a best-selling book that was eventually published in more than thirty-five languages (Carnegie Mellon University, 2011). We realize that you may not be invited to TED to give the speech of your life or create a speech so inspirational that it touches the lives of millions via YouTube; however, all of us will find ourselves in situations where we will be asked to give a speech, make a presentation, or just deliver a few words. In this chapter, we will first address why public speaking is important, and then we will discuss models that illustrate the process of public speaking itself. References Berkun, S. (2009, March 4). Does public speaking matter in 2009? [Web log message]. Retrieved from http://www.scottberkun.com/blog. Carnegie Mellon University. (n.d.). Randy Pausch’s last lecture. Retrieved June 6, 2011, from http://www.cmu.edu/randyslecture. 1.1 Why Is Public Speaking Important? Learning Objectives 1. Explore three types of public speaking in everyday life: informative, persuasive, and entertaining. 2. Understand the benefits of taking a course in public speaking.