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Your Comprehensive Guide to the State of the Pet Industry

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Your Comprehensive Guide to the State of the Pet Industry January 2016 2015-2016 RETAILER Your Comprehensive Guide to REPORTthe State of the Pet Industry PetAge_010116_Cover.indd 1 12/23/2015 4:42:51 PM [email protected] www.sherpapet.com PetAge_010116_Cover.indd 2 12/23/2015 4:42:52 PM JANUARY 2016 VOL 45 NO. 16 Pet Age Features 35 2015-2016 Pet Age Retailer Report The results of the pet age retailer survey are in. 34 Automating Your Inventory Better inventory management can boost profits. 30 To Borrow or not to Borrow? How to avoid some of the pitfalls of financing a store. Also in this issue 2 Publisher’s Letter 48 Trends and Products 74 Community Dog: Flea and tick; Treats and chews 4 Editor’s Letter Cat: Wet and moist foods; 80 Backstory: Petfood Forum Senior cat care 8 Storefront Aquatics: Freshwater fish; Pond opening 24 Stockroom Reptile: Heating and lighting New Products Bird: Grooming Focus On: Pet outdoor wear Small Animal: Chinchilla products Natural: Products from the sea 30 Management Groom and Board: Nail care Creating an events calendar Good treats for dog training January 2016 petage.com 1 PetAge_010116_Pub-EditorLetter_TOC.indd 1 12/23/2015 5:24:06 PM ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ EARLY BIRD ▲ ▲ Publisher’s Letter ▲ Where the Global ▲ ▲ ▲ SPECIAL – ▲ Pet Age ▲ ▲ ▲ EXECUTIVE PUBLISHER ▲ Allen Basis ▲ Pet Food Industry ▲ [email protected] ▲ 732-246-5706 ▲ ▲ SAVE ▲ VICE PRESIDENT AND PUBLISHER ▲ Craig M. Rexford ▲ ▲ [email protected] ▲ ▲ Think Ahead ▲ 732-246-5709 ▲ Does Business ▲ ▲ ACCOUNT EXECUTIVES ▲ $220!▲ Trade show season is on the horizon. Ariyana Edmond ▲ ▲ ▲ ▲ [email protected] ▲ ▲ ▲ ▲ 323-868-5038 ▲ ▲ ▲ ▲ ▲ ven though trade shows happen ev- as soon as possible to avoid last minute Ric Rosenbaum ▲ ery year, they always seem to arrive mix-ups. It’s also key to book travel plans [email protected] 914- 643-1193 faster than expected. early in the game to prevent problems E EDITOR-IN-CHIEF Everyone in the pet industry has at like overpaying for airfare or getting Tom Mazorlig [email protected] least once experienced mild panic from booted off of an overcrowded flight. 732-246-5734 trade show procrastination. Leaving Finally, take advantage of technolo- ASSISTANT EDITORS preparations until the last minute seems gy and download the apps trade shows Nicole Gifford [email protected] fine until you find yourself cramming build to guide your experience. They are 732-246-5739 clothes into your suitcase seconds before a great and exciting new resource and are Alexandra Wepner you have to leave for your flight. likely to make your life much easier over [email protected] 732-246-5714 As trade show season inches closer, try the course of those few busy days. Addi- to remember that it is never too early to tionally, the hotel or convention center is CONTRIBUTING WRITERS Karen M. Alley, Steven Appelbaum, Andy Black, Dan start preparing. Even though you may likely to have an app that can point you Calabrese, John Mack, Stacy Mantle, Erik J. Martin, have heard this before, it bears repeating to restaurants, entertainment or other Maggie Marton, Joe Olenick, Sandy Robins, RD Webster because trade shows are a crucially im- items of interest. FORTY UNDER 40 AWARDS WRITER Lori Bergeron portant opportunity for the industry as With Global coming up in March ART DIRECTOR well as for your business. and SuperZoo and P3 in August, it may Christopher DeCellio For 24 years, Trade shows can be huge and over- still seem like you have all of the time in GRAPHIC DESIGNER whelming, so be sure to check vendor the world. But I challenge you to take Damon Cassaro Petfood Forum lists and floor plans beforehand and do 2016 by storm and put your best foot WEB SERVICES Joe Barry and Petfood some research. Make lists of old favor- forward from the very start. You will BUSINESS MANAGER ites to check up on and new companies make invaluable connections and gain AnnMarie Karczmit Innovation Workshop have been that you would like to learn more about key business insights at trade shows – if ADMINISTRATIVE ASSISTANT the unique and exclusive events for so that you can tackle the abundance of and only if you plan your approach to Jessica Perry USA booths strategically. them with precision. PUBLISHED BY JOURNAL MULTIMEDIA April 18-20, 2016 • Kansas City Convention Center the worldwide pet food industry. Budgeting is also important when it Of course, sometimes life gets in the David A. Schankweiler, CEO Lawrence M. Kluger, President This year’s events promise to be comes to making trade shows as enjoy- way you just have to go with the flow. HOW TO REACH US Kansas City, Missouri USA able as possible. Planning a budget in If this is the case, never fear! You always MAILING ADDRESS bigger and better than ever! advance will render it far less stressful to have this year’s local distributor open PET AGE, 220 Davidson Ave., Suite 302 Somerset, NJ 08873 make decisions about accommodations houses and buying shows to look for- PHONE: 732-339-3700 and expenses during the show. Know ward to. FAX: 732-846-0421 REGISTER TODAY TO RESERVE EMAIL: [email protected] “I really enjoyed the Petfood Innovation how much you can spend and stick to it Craig Rexford TO SUBSCRIBE VISIT: www.petage.com FOR LIST RENTALS: YOUR PLACE AND SAVE! to stay sane. Vice President and Publisher The Information Refinery, Inc: 800-529-9020 Workshop and the seminars during the [email protected] Speaking of accommodations – hotels PET AGE (ISSN 0098 5406) is published monthly by Journal Multimedia, 1500 fill up fast! Pick the right place for you Paxton St., Harrisburg, PA 17104 Phone: 717-236-2433 Fax: 717-236-6803 Petfood Forum. As a member of the industry, Printed in U.S.A. Copyright © 2015 by Journal Multimedia. No part of this GO TO: magazine may be reproduced in any form without prior written consent of the publisher. POSTMASTER: Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES: send address corrections to Pet Age, 220 Davidson Ave. Suite I thought information like 302, Somerset, NJ 08873. SUBSCRIPTIONS: PET AGE is mailed at no cost to www.PetfoodForumEvents.com qualified members of the pet industry. Non-qualified subscriptions: $95 per year in the U.S.; and $160 for air mail (U.S. funds) to all other countries. Back that was very valuable!” issues are available; contact our business office for information. Periodicals postage paid at Harrisburg, PA., and additional mailing offices. EARLY BIRD SPECIAL RATE EXPIRES FEBRUARY 1, 2016. ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ 2 Pet Age January 2016 Presented by PetAge_010116_Pub-EditorLetter_TOC.indd 2 12/23/2015 4:12:59 PM ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ EARLY BIRD ▲ ▲ ▲ Where the Global ▲ ▲ ▲ SPECIAL – ▲ ▲ ▲ ▲ ▲ ▲ Pet Food Industry ▲ ▲ ▲ ▲ SAVE ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ Does Business ▲ ▲ ▲ $220!▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ For 24 years, Petfood Forum and Petfood Innovation Workshop have been USA the unique and exclusive events for April 18-20, 2016 • Kansas City Convention Center the worldwide pet food industry. Kansas City, Missouri USA This year’s events promise to be bigger and better than ever! “I really enjoyed the Petfood Innovation REGISTER TODAY TO RESERVE YOUR PLACE AND SAVE! Workshop and the seminars during the Petfood Forum. As a member of the industry, GO TO: I thought information like that was very valuable!” www.PetfoodForumEvents.com EARLY BIRD SPECIAL RATE EXPIRES FEBRUARY 1, 2016. ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ Presented by PetAge_010116_Pub-EditorLetter_TOC.indd 3 12/23/2015 4:12:59 PM STAY CONNECTED Editor’s Letter KEEP INFORMED BE CURRENT In With the New The New Year brings a new Retailer Visit www.petage.com Report and a new staff member. to get all the latest long with a New Year comes a to collect customer email information breaking pet industry new Pet Age Retailer Report. and then reach out to those customers. A We’ve devoted a lot of space I hope you find the information in in this issue to the Report because the Retailer Report as interesting as I news and sign up for there’s just so much useful and interest- have. If you see something surprising ing information in it. There are a few or even something that confirms your specific things that I want to draw your own experience, share it with us on our weekly newsletter attention to before you give the report Facebook or Twitter. We’d love to hear a read. how well the report matches what our One trend the report revealed is that readers are seeing in their stores. fewer stores are selling live pets. The This issue marks the return of our data from the past two retailer reports Focus On feature. This themed round- reveals a significant drop in respon- up of products has returned because of dents who carry livestock. feedback I’ve gotten at shows. For our Having worked in pet retail and relaunch of the section, Pet Age is offer- for a reptile wholesaler, I can see why ing the seasonally appropriate theme of owners and managers might turn away pet outdoor wear. I hope you enjoy the from live animals and rely on selling feature and find it useful. Next month, supplies. Live animals drive up over- we will be featuring dental health prod- head through their need for food, time ucts for all types of pets – or at least the employees spend caring for them and ones that have teeth. loss. They also take up a lot of space. I’d also like to share a Pet Age staff- However, without the pets, there ing announcement with you. We’ve would be no market for supplies. As been joined by a new assistant editor, our columnist John Mack often says, Alexandra Wepner. Ally is a recent Rut- the sale of an animal often results in gers University grad (we’re up to two future supply sales worth many times now) who will be handling copyedit- the revenue of the animal itself.
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