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Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore
ounting cc & A f M Patrick Sim, J Account Mark 2015, 4:3 o a l r a k e n Journal of Accounting & DOI: 10.4172/2168-9601.1000142 t r i n u g o J ISSN: 2168-9601 Marketing Review Article Open Access Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore Abstract The essay discusses the American doll, Barbie within a global marketing perspective. It will summarize the main points of the case and explain how the material in the global marketing review relates to the case. The issues to be discussed will involve Mattel’s global marketing strategy for Barbie and its success. This will be negotiated with its brand strength as well as its icon status and how to create more marketing opportunities and turn the sales around in the US. These issues will also be taken from the perspective of the local Middle East culture when Mattel goes global in search for a befitting cultural nuance from its customers as well as seeking the perfect media response. The essay will also highlight the future suggestions for the product and the company. Keywords: Global marketing; Barbie branding; Sustainable efforts; Branding and key success factors for sustainable efforts Cultural nuance; Iconic marketing Mattel is a big, successful brand, which has good brand strength, Introduction financially and through its strong customer based loyalty. It can be analyzed that Mattel/Barbie must maintain these success factors and Global marketing strategy be sustainable in marketing efforts to be able to increase their future Global marketing as defined by Doyle [1] suggests “marketing on a opportunities:- worldwide scale reconciling or taking commercial advantage of global • Economies of scale in production and distribution; operational differences, similarities and opportunities in order to meet global objectives”. -
TOYS Balls Barbie Clothes Board Books-English and Spanish Books
TOYS Balls Ping Pong Balls Barbie clothes Ping Pong Paddles Board Books-English and Spanish Play Food and Dishes Books-English and Spanish Playskool KickStart Cribgym Busy Boxes Pool Stick Holder Colorful Rainsticks Pool Stick repair kits Crib Mirrors Pool sticks Crib Mobiles-washable (without cloth) Pop-up Toys Etch-A-Sketch Puzzles Fisher Price Medical Kits Rattles Fisher Price people and animals See-n-Say FisherPrice Infant Aquarium Squeeze Toys Infant Boppy Toddler Riding Toys Magna Doodle Toys that Light-up Matchbox Cars Trucks Musical Toys ViewMaster and Slides Nerf Balls-footballs, basketballs GAMES Battleship Life Scattergories Boggle Lotto Scattergories Jr. Boggle Jr. Lucky Ducks Scrabble Checkers Mancala Skipbo Cards Chess Mastermind Sorry Clue Monopoly Taboo Connect Four Monopoly Jr. Trivial Pursuit-90's Cranium Operation Trouble Family Feud Parchesi Uno Attack Guess Who Pictionary Uno Cards-Always Needed Guesstures Pictionary Jr Upwords Jenga Playing Cards Who Wants to Be a Millionaire Lego Game Rack-O Yahtzee ARTS AND CRAFTS Beads & Jewelry Making Kits Crayola Washable Markers Bubbles Disposable Cameras Children’s Scissors Elmer's Glue Coloring Books Fabric Markers Construction Paper-esp. white Fabric Paint Craft Kits Foam shapes and letters Crayola Colored Pencils Glitter Crayola Crayons Glitter Pens Glue Sticks Play-Doh tools Journals Scissor w/Fancy edges Letter Beads Seasonal Crafts Model Magic Sizzex Accessories Paint Brushes Stickers Photo Albums ScrapBooking Materials Plain White T-shirts -all sizes Play-Doh ELECTRONICS -
ARCHITECTS of INTELLIGENCE for Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS of INTELLIGENCE
MARTIN FORD ARCHITECTS OF INTELLIGENCE For Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS OF INTELLIGENCE THE TRUTH ABOUT AI FROM THE PEOPLE BUILDING IT MARTIN FORD ARCHITECTS OF INTELLIGENCE Copyright © 2018 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information. Acquisition Editors: Ben Renow-Clarke Project Editor: Radhika Atitkar Content Development Editor: Alex Sorrentino Proofreader: Safis Editing Presentation Designer: Sandip Tadge Cover Designer: Clare Bowyer Production Editor: Amit Ramadas Marketing Manager: Rajveer Samra Editorial Director: Dominic Shakeshaft First published: November 2018 Production reference: 2201118 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK ISBN 978-1-78913-151-2 www.packt.com Contents Introduction ........................................................................ 1 A Brief Introduction to the Vocabulary of Artificial Intelligence .......10 How AI Systems Learn ........................................................11 Yoshua Bengio .....................................................................17 Stuart J. -
Electric Drive by '25
ELECTRIC DRIVE BY ‘25: How California Can Catalyze Mass Adoption of Electric Vehicles by 2025 September 2012 About this Report This policy paper is the tenth in a series of reports on how climate change will create opportunities for specific sectors of the business community and how policy-makers can facilitate those opportunities. Each paper results from one-day workshop discussions that include representatives from key business, academic, and policy sectors of the targeted industries. The workshops and resulting policy papers are sponsored by Bank of America and produced by a partnership of the UCLA School of Law’s Environmental Law Center & Emmett Center on Climate Change and the Environment and UC Berkeley School of Law’s Center for Law, Energy & the Environment. Authorship The author of this policy paper is Ethan N. Elkind, Bank of America Climate Policy Associate for UCLA School of Law’s Environmental Law Center & Emmett Center on Climate Change and the Environment and UC Berkeley School of Law’s Center for Law, Energy & the Environment (CLEE). Additional contributions to the report were made by Sean Hecht and Cara Horowitz of the UCLA School of Law and Steven Weissman of the UC Berkeley School of Law. Acknowledgments The author and organizers are grateful to Bank of America for its generous sponsorship of the workshop series and input into the formulation of both the workshops and the policy paper. We would specifically like to thank Anne Finucane, Global Chief Strategy and Marketing Officer, and Chair of the Bank of America Environmental Council, for her commitment to this work. -
Barbie Presents Thumbelina Movie
Barbie Presents Thumbelina Movie Inoculable and ductile Lawrence trues almost invisibly, though Munroe snorkel his tending hisses. Petroleous and toward Tiler pearl his clapper junks sprauchles long. Interbank and preggers Zach apostatise her tulle inclined while Jerzy staves some synonymy hindward. Shop Kids' Size OSG Other bank a discounted price at Poshmark Description Barbie Presents Thumbelina Movie Great legal Bundle four 5. Securely login to our website using your existing Amazon details. Only registered users can write reviews. Barbie Thumbelina Wikipedia. Enjoy these apps on your Mac. Restorations proceed with finding a problem with fairies from pursuing this picture association canada. Barbie: Mariposa and delicate Fairy Princess Photo: Barbie Mariposa and Fairy Princess new pic. Jinchriki, manage to seal the creature inside their newborn son Naruto Uzumaki. Dvds conveniently delivered on apple music you see return policy for best barbie presents: thumbelina becomes fast friends have i easily find your internet. Learning that even though she wants love of disney titles to rate or frame it is to support of thumbelina, be set up. You are using a proxy site of is not half of and Archive so Our Own. Please see that resemble your servers are connected to the Internet. Gavin Blair, Ian Pearson and Phil Mitchell. At the whim of a spoiled young girl named Makena, Thumbelina and her two friends have their patch of wildflowers uprooted and are transported to a lavish apartment in the city. Her hair is ugly, her dress looks cheap, and her face is the most unnerving out of any of the Twillerbees. -
60 Years of Collecting Barbie®! by Christopher Varaste
60 Years of Collecting Barbie®! by Christopher Varaste Muse. Pioneer. Icon. That’s Barbie® doll, a fashion model whose stride down an endless runway inspired an entire line of quality collectibles for an astounding 60 years! An elevation of design and fashion, Barbie doll appeals to anyone interested in contemporary fashion trends. With her online presence, Barbie also serves as a major influencer. Barbie always encapsulates that intangible quality known as “style.” Under Mattel owner Ruth Handler’s influence and designer Charlotte Johnson’s tutelage, the world was first taken by surprise when Barbie was introduced at the New York Toy Fair on March 9th, 1959, along with her pink fashion booklet. Sales took off after Barbie appeared in a commercial aired during The Mickey Mouse Club™. All it took was one look and everyone wanted a Barbie doll! From the beginning, astute collectors recognized the ingenuity and detail that had gone into the doll and her wardrobe, which began to grow along with Barbie doll’s popularity. Today, those early tailored fashions are a veritable freeze frame of the era, reminiscent of Balenciaga, Schiaparelli, Givenchy and Dior. Many clever girls handled their precious Barbie dolls with care, and that eventually marked the beginning of the very first Barbie™ Fan Club in 1961, which set the stage for more clubs where Barbie™ fans could gather and make new friends. There was so much to collect! Nothing stopped Barbie from constantly evolving with hairstyles like Ponytails, Bubble Cuts, Mod hairstyles and an eclectic wardrobe that showcased the latest looks from smart suits, career outfits and go-go boots! Mattel advertisement from 1967 introducing Mod Twist ‘N Turn Barbie®. -
Activision Publishing Signs Exclusive Worldwide Distribution Deal With
Activision Publishing Signs Exclusive Worldwide Distribution Deal with Mattel; Activision to Distribute All New Video Games Based on Successful Barbie(R) Entertainment SANTA MONICA, Calif., May 23, 2006 (BUSINESS WIRE) -- Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq:ATVI), announced today it has signed a multi-year agreement which grants the company exclusive worldwide distribution rights to new video games on all platforms based on Mattel, Inc.'s (NYSE:MAT) Barbie(R) brand. The video games are expected to be available at retail stores worldwide this fall The first five games Activision will distribute under the terms of the agreement are games based on Mattel Entertainment's upcoming movies, including "The Barbie Diaries(TM)" for the PC and Nintendo(R) Game Boy(R) Advance, and "Barbie(TM) In The 12 Dancing Princesses" for the Sony PlayStation(R) 2 computer entertainment system, PC and Nintendo(R) Game Boy(R) Advance. Activision will also distribute titles based on some of Mattel's best-selling video games from past years, including "Barbie(TM) Fashion Show," "Barbie(TM) and the Magic of Pegasus" and "Barbie(TM) Beauty Boutique(TM)." "Barbie is one of the most recognized brands in the world and its video games have sold more than 15 million units to date. Activision is excited to partner with Mattel to expand this classic property to a new generation of consumers," said Dave Oxford, General Manager of Activision Publishing, Inc. "We are thrilled to be partnering with Activision to distribute video games based on the wildly popular Barbie(R) entertainment portfolio," said Matt Turetzky, Vice President, Marketing, Mattel. -
B1473 : Imaginext™ System Buccaneer Bay™
Model B1473 www.fisher-price.com Welcome to the Imaginext™ System Younger children & those new to the Imaginext™ System Use our step-by-step instructions to build the structure shown on the cover of this booklet. Encourage your child to assist you with some of the simple steps. This assembly is ideal for active play and it can be used as a playset rather than a building toy. Older children and experienced Imaginext™ System users The more your child plays with this toy, and development and skill increases, the less assistance your child needs! Experienced Imaginext™ users will enjoy using all parts of this toy to build their own structures or try building an alternate assembly shown below. 2 Let’s Build It! 1. 2. Snap 2 3 ™ 1 • Proper label application will help to keep the labels looking their best! When applying labels, keep the following guidelines in mind: • Wash your hands before applying the labels. • Before applying the labels, wipe the surfaces of this toy with a clean, dry cloth to remove any dust or oils. • Place the labels exactly as shown in the illustrations. • For best results, avoid repositioning a label once it has been applied. 3. 4. Snap 3 Let’s Build It! 5. 6. 7. 8. 4 Let’s Build It! 9. 10. 11. 12. 5 Let’s Build It! 13. 14. 15. 6 Care Wipe the toy with a clean cloth dampened with a mild soap and water solution. Do not immerse the toy. WARNING Warning – Choking Hazard Not recommended for children under 3 years because it contains small parts that can be swallowed. -
Product Recalls, Imperfect Information, and Spillover Effects: Lessons from the Consumer Response to the 2007 Toy Recalls
NBER WORKING PAPER SERIES PRODUCT RECALLS, IMPERFECT INFORMATION, AND SPILLOVER EFFECTS: LESSONS FROM THE CONSUMER RESPONSE TO THE 2007 TOY RECALLS Seth M. Freedman Melissa Schettini Kearney Mara Lederman Working Paper 15183 http://www.nber.org/papers/w15183 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 July 2009 We gratefully acknowledge the helpful comments of Severin Borenstein, Jonathan Guryan, Judy Hellerstein, Ginger Jin, Arik Levinson, Soohyung Lee, Nuno Limao, and Abigail Wozniak as well as seminar participants at the University of Maryland, Rotman School of Management, the Energy Institute at U.C. Berkeley, Georgetown, UC-Davis, UC-Irvine, and University of Michigan. We thank Danny Kim at NPD for answering our questions about the toy sales data and Kevin Mak at the Rotman Finance Lab for his assistance with assembling the stock price data. Molly Reckson provided capable research assistance. Financial support from the AIC Institute for Corporate Citizenship at the Rotman School of Management is gratefully acknowledged. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research. NBER working papers are circulated for discussion and comment purposes. They have not been peer- reviewed or been subject to the review by the NBER Board of Directors that accompanies official NBER publications. © 2009 by Seth M. Freedman, Melissa Schettini Kearney, and Mara Lederman. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source. Product Recalls, Imperfect Information, and Spillover Effects: ¸˛Lessons from the Consumer Response to the 2007 Toy Recalls Seth M. -
15.2” L X 9.25” W!
10F0727-1_R9619-0910 Magenta PMS 306 Dieline LANGUAGE : US English ITEM NO.: R9111-9997 GRAPHIC DESIGNER: Leona Wong PART CODE: R9619-0910 PI ENGINEER: Simon Jiang SOFTWARE: Illustrator CS3 PROJECT ENGINEER: Brian He COLOR PROFILE/LPI: GRACoL_EPPC_High Speed / 150 lpi CS VENDOR: Iasik CS DATE: 7/21/2010 ID. R9619-0910 NOTES TO PRINTER: Proofs accurate for process color only. All spot colors must follow PMS Color Formula Guide or color swatch specified. PROOF APPROVAL SIGN OFF (GRAPHIC): DATE: may be generated. be may items that are sensitive to or affected by magnetic fields. magnetic by affected or to sensitive are that items www.thomasandfriends.com www.fisher-price.com/thomasandfriends Choking hazard Choking This product contains magnets. Do not use around use not Do magnets. contains product This it: and more, vis more, and s e For fun facts, gam facts, fun For Colors and Decorations May Vary. May Decorations and Colors Light-Up Talking Engines Talking Light-Up Tidmouth Sheds Tidmouth Knapford Station Knapford Tote-a-Train Playbox™ Tote-a-Train Loading Bay! Loading Collect them all! them Collect play! for portable for Folds up Folds Die-Cast Metal Charlie! Metal Die-Cast Colin Destinations! 2 inside! The portable way to collect & play! & collect to way portable The stores Charlie to the Wharf to deliver supplies to Colin the Crane. the Colin to supplies deliver to Wharf the to Charlie travels from the Loading Bay Loading the from travels Charlie layset ble Fold-out P Fold-out ble t a r Po IINCLUDESNCLUDES DDIE-CASTIE-CAST MMETALETAL CCHARLIE!HARLIE! 2 Fold-out Destinations! Fold-out playset! playset! Folds out to 15.2” L x 9.25” W! Fold-out playset! Portable Fold-out Playset Portable Fold-out Playset 3+ Portable Fold-out Playset Based on the Railway Series by The Reverend W Awdry. -
Barbie® Presents Unique Angela Merkel Barbie® Doll
Barbie® Presents Unique Angela Merkel Barbie® Doll The German chancellor honoured by Mattel at International Toy Fair in Nuremberg On Thursday 5th of February, Barbie will unveil a one of a kind Angela Merkel Barbie doll in honour and recognition of Germany's first female chancellor at the 60th International Toy Fair in Nuremberg, Germany. Barbie has chosen to honour and recognise the Chancellor Merkel as a very modern role model for girls. Chancellor Merkel has successfully led her country while also having major impact with her work in Europe, where she recently received the Charlemagne Prize in recognition of her relentless work to reform the European Union. "Angela Merkel is an incredible role model and with this unique Angela Merkel Barbie Doll we want to honour and recognize her impact and influence on women all over the world to whom she has been a tremendous inspiration." said Richard Dickson, GM and Senior Vice President of Barbie. "For 50 years Barbie has inspired girls to believe they can be anything, and Chancellor Merkel certainly brings that message to life for girls worldwide." With Forbes Magazine naming her "the most powerful woman in the world at present time" for three years in a row, Angela Merkel represents what lies at the core of the Barbie brand. As Ruth Handler, Barbie's creator, explained; "My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices." The Angela Merkel Barbie doll will be exhibited at the International Toy Fair in Mattel's showroom from the 5th-10th February, beginning a year of celebrations to mark Barbie's five decades as a Fashion Icon and Princess of Pop culture. -
Barbie® Doll's Friends and Relatives Since 1980
BARBIE® DOLL’S FRIENDS AND RELATIVES SINCE 1980 1980 1987 Beauty Secrets Christie #1295 Jewel Secrets Ken #1719 Kissing Christie #2955 Jewel Secrets Ken (African American) #3232 Scott (Skippers Boyfriend) #1019 Jewel Secrets Whitney #3179 Sport and Shave Ken #1294 Jewel Secrets Skipper #3133 Sun Lovin’ Malibu Christie #7745 Revised Rocker Dana #3158 Sun Lovin’ Malibu P.J. #1187 Revised Rocker Dee Dee #3160 Sun Lovin’ Malibu Skipper #1019 Revised Rocker Derek #3137 Super Teen Skipper #2756 Revised Rocker Diva #3159 Revised Rocker Ken #3131 1981 Golden Dream Christie #3249 1988 Roller Skating Ken #1881 California Dream Christie #4443 California Dream Ken #4441 1982 California Dream Midge #4442 Star Ken #3553 California Dream Teresa #5503 Fashions Jeans Ken #5316 Cheerleader Teen Skipper #5893 Pink and Pretty Christie #3555 Island Fun Christie #4092 Sunsational Malibu Christie #7745 Island Fun Miko #4065 Sunsational Malibu P.J. #1187 Island Fun Skipper #4064 Sunsational Malibu Ken #1088 Island Fun Steven #4093 Sunsational Malibu Ken (African American) #3849 Island Fun Teresa #4117 Sunsational Malibu Skipper #1069 Party Teen Skipper #5899 Western Ken #3600 Perfume Giving Ken #4554 Perfume Giving Ken (African American) #4555 1983 Perfume Giving Whitney #4557 Barbie & Friends Pack #4431 Sensation Becky #4977 Dream Date Ken #4077 Sensation Belinda #4976 Dream Date P.J. #5869 Sensation Bobsy #4967 Horse Lovin’ Ken #3600 Teen Sweetheart Skipper #4855 Horse Lovin’ Skipper #5029 Workout Teen Skipper #3899 Todd (Ken’s Handsome Friend) #4253 Tracy (Barbie’s Beautiful Friend) #4103 1989 Animal Lovin’ Ken #1351 1984 Animal Lovin’ Nikki #1352 Crystal Ken #4898 Beach Blast Christie #3253 Great Shape Ken #7318 Beach Blast Ken #3238 Great Shape Skipper #7414 Beach Blast Miko #3244 Sun Gold Malibu Ken #1088 Beach Blast Skipper #3242 Sun Gold Malibu P.J.