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Fenomena Hallyu Tren FENOMENA HALLYU DALAM PEMBENTUKAN TREN REMAJA (Studi kasus pada Sone penggemar Girl Band Korea “Girls Generation” di Han-Guk Aein Community) SKRIPSI Diajukan sebagai Salah Satu Syarat untuk Memperoleh Gelar Sarjana Ilmu Komunikasi pada Konsentrasi Humas Program Studi Ilmu Komunikasi Disusun Oleh : Muhammad Auliya Ul Ikhwan NIM. 082099 KONSENTRASI HUMAS PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SULTAN AGENG TIRTAYASA BANTEN 2014 “Keterbatasan bukanlah sebuah halangan, akan tetapi keterbatasan justru menjadi tanda bahwa kita masih berada dibawah keharusan kita ” (Mario Teguh) Skripsi ini kupersembahkan tulus untuk Bapak dan Ibu Terima kasih atas doa, kesabaran dan ketulusan tiada henti Yang menjadikanku luar biasa... ABSTRAK Muhammad Auliya Ul Ikhwan, 082099. 2014. Tim Pembimbing : Neka Fitriyah, S.Sos., M.Si. selaku dosen pembimbing pertama dan Andin Nesia, S.ik., M.Ikom.. selaku dosen pembimbing kedua. Judul penelitian : Fenomena Hallyu dalam Pembentukan Tren Remaja (Studi Kasus pada SONE Penggemar Girl Band Korea Girls’ Generation di Han-guk Aein Community)”. Penelitian ini untuk mengetahui bagaimana fenomena Hallyu dalam pembentukan tren remaja, mulai dari awal diperkenalkan hingga membentuk trend remaja. Dalam penelitian ini, yang menjadi fokus penelitian adalah bagaimana proses mengadopsi trend remaja khususnya Sone di komunitas Han Guk Aein dan bagaimana proses interaksi terhadap komunitas lainnya. Penelitian ini menggunakan teori Asimilasi dan teori Penyusunan Tindakan. Penelitian ini menggunakan metode dengan pendekatan deskriptif kualitatif. Peneliti mengumpulkan data dengan wawancara, dan observasi. Obyek penelitian ini adalah karena memenuhi kriteria sebagai informan yaitu memahami tentang fenomena hallyu secara mendalam. Dalam penelitian ini, peneliti berhasil mendapatkan data dan informasi tentang bagaimana proses mengadopsi trend remaja khususnya Sone di komunitas Han Guk Aein dan bagaimana proses interaksi terhadap komunitas lainnya. Kesimpulan dari penelitian ini adalah proses penelitian dari orang terdekat, kemudian mencari info di internet. Proses interaksi antar anggota yang terjadi biasanya dilakukan menggunakan media sosial. Pola interaksinya dilakukan dengan komando dari atasan ke bawahan. ABSTRACT Muhammad Auliya Ul Ikhwan, 082099. 2014. Conselor team : Neka Fitriyah, S.Sos., M.Si. as the first conselor lecturer, and Andin Nesia, S.ik., M.Ikom. as the second conselor lecturer. The research title : Hallyu Phenomenon in The Formation of Trend of Youth (Case Study on SONE Korean Girls Band Fans of Girls Generation on Han-guk Aein Community)”. This study to determine how the Hallyu phenomenon in the formation of teen trends, ranging from early teens are introduced to form the trend. In this study, the focus of research is the process of how teenager adopting a trend, especially Sone at Han Guk Aein community and how the interaction of the other community. This study using both of the assimilation theory and Diffusion of Innovations theory. This study uses a qualitative descriptive approach. Researchers collected data through interviews and observation. Object of this study is due to meet the criteria as an informant is understood about the hallyu phenomenon in depth. In this study, researchers managed to obtain data and information on how the process of adopting a trend, especially Sone at Han Guk Aein community and how the interaction with the other community. The conclusion of this research is the study of people nearby, then look up info on the internet. The process of interaction between members which happened usually done using social media. The pattern of interaction performed by the command of superiors to subordinates. KATA PENGANTAR AssalamualaikumWr. Wb Puji syukur kehadirat Allah SWT., Tuhan semesta alam yang selalu mencurahkan kasih sayang kepada peneliti, sehingga dapa tmenyelesaikan skiripsi ini yang berjudul “FENOMENA HALLYU DALAM PEMBENTUKAN TREN REMAJA (STUDI KASUS PADA SONE PENGGEMAR GIRL BAND KOREA GIRLS’ GENERATIONDI HAN-GUK AEIN COMMUNITY) “ Tiada yang sempurna didunia ini, Karena kesempurnaan hanya milik Allah SWT .Untuk itu penelit imengharapkan kritik maupun saran demi menuju kearah yang lebih baik. Agar penelitian ini berguna bagi peneliti khususnya dan orang lainumumnya. Peneliti juga ingin menyampaikan rasa terima kasih kepada pihak yang telah mendukung dan memotivasi peneliti.Untuk itu peneliti ingin mengucapkan terimakasih yang sebesar-besarnya kepada : 1. Prof. Dr. Sholeh Hidayat, M.Pd, selaku Rektor Universitas Sultan Ageng Tirtayasa Banten. 2. Dr. Agus Sjafari, M.Si, selaku dekan FISIP Universitas Sultan Ageng Tirtayasa Banten. 3. Neka Fitriyah, S.Sos.,M.Si, selaku ketua prodi ilmu komunikasi selaku dosen pembimbing I skripsi yang membantu memberikan arahan serta masukan untuk menyelesaikan skripsi ini.. 4. Andin Nesia, S.ik.,M.Ikom.selaku dosen pembimbing II skripsi. Peneliti ucapkan banyak terima kasih atas masukan dan arahan yang telah diberikan untuk menyelesaikan skripsi. 5. Muhammad Jaiz, S.sosM.Pd ,selaku dosen pembimbing akademik penulis selama kuliah, terimakasih atas segala nasihat dan motivasinya. 6. RadenNiaKania, S.Ip, M.Si, ,selaku dosen pembimbing penulis selam kuliah, terima kasih atas segala nasihat dan motivasinya. 7. HusnanNurjuman, M.Si, selaku dosen pembimbing penulis selama kuliah, terima kasih atas segala nasihat dan motivasinya. i 8. Ronny Septa, S.Ikom selaku dosen pembimbing di Radio Tirtafm, terima kasih atas segala nasihat dan motivasinya. 9. YokiYusanto, S.Sos, M.Ikom selaku dosen yang membimbing penulis dan banyak member ilmu 10. Seluruh dosen FISIP Universitas Sultan Ageng Tirtayasa yang telah memberikan pengajaran dan pendidikan selama penulis menuntut ilmu. 11. Seluruh staf administrasi dan pegawai FISIP Universitas Sultan Ageng Tirtayasa yang telah membantu kelancaran administrasi penulis selama masa kuliah. 12. Bambang Rahayu Bawiyono Bapak dan Lestari Iriswati Ibu tercinta, yang telah mencurahkan kasih saying tiada henti, dorongan, kesabaran serta doa tulus demi keberhasilan penulis selama ini. 13. Adik-adik tersayang, Muhammad faris afif, Nur Sabrina, Sumayah terimakasih semangatnya lewat canda tawa bersama penulis. 14. Keluarga besar subowosardjono Kartoharsono danDjuhari Sastrosudjono yang turut memberikan doa dan semangat bagi keberhasilan penulis. 15. Charina Putrinda W . terimasih atas dukungannya, semangat 16. Anak – anakku di RP, terima kasih atas dukungannya. 17. Komunitas Han-gukAein , Hegar, Ria, Siti Mamnuah dan Tamimi Terima kasih atas bantuannya dan lingkungan yang sangat menyenangkan. 18. Teman-Teman kosan. Auliya, Argan, Adi, Nizar Oka, dan Wisnu makasih atas bantuannya, semangat dan motivasinya. 19. Teman-teman seperjuangan yang selalu memberikan perhatian dan semangat AdiPrayoga, Semi, Noval, Helena, Vincent, Dhina, Tb ugi, Bundaindra, dudung, Sena, Afif, Adi Kornel, Farah, Anas, Toge, Nanda, Niar, danKinkin semoga perjuangan kita membawa kita menuju kesuksesan. 20. Adik-adik Komunikasi Angkatan 2009, 2010 dan 2011. Terima kasih untuk dukungan dan doanya. Semoga lancar kuliahnya 21. Crew Tirta FM, dan Crew Untirta TV, yang banyak memberikan penulis banyak Ilmu, 22. Seluruh teman-teman Humas dan Jurnalistik 2008 serta kepada semua saudara, sahabat, teman yang tidak bias saya sebutkan satu persatu yang telah mendukung penulis dalam menyelesaikan skiripsi ini. ii Semoga Allah SWT melimpahkan rahmat dan hidayahnya kepada semua pihak yang telah membantu dan memberikan dukungan dalam menyelesaikan skiripsi ini. Mohon maaf jika masih terdapat kekurangan dalam skripsi ini.Akhir kata peneliti ucapkan terima kasih, semoga skripsi ini dapat bermanfaat bagi penulis dan siapa saja yang membaca. WassalamualaikumWr. Wb Serang, 11 Februari 2014 Muhammad AuliyaUlIkhwan iii DAFTAR ISI LEMBAR PERNYATAAN ORISINALITAS Halaman LEMBAR PERSETUJUAN LEMBAR PENGESAHAN SKRIPSI MOTTO DAN PERSEMBAHAN ABSTRAK ABSTRACT Kata Pengantar ................................................................................................ i Daftar Isi ........................................................................................................... iv DaftarGambar................................................................................................... vii DaftarTabel ....................................................................................................... viii BAB I PENDAHULUAN 1.1. Latar Belakang Masalah .......................................................... 1 1.2. Perumusan Masalah .................................................................8 1.3. Identifikasi Masalah ................................................................8 1.4. Tujuan Penelitian .....................................................................8 1.5. Manfaat Penelitian ...................................................................9 BAB II DESKRIPSI TEORI 2.1. Komunikasi............................................................................... 10 2.1.1 Ilmu Komunikasi ............................................................ 10 2.2. Budaya ..................................................................................... 13 2.2.1 Wujud Kebudayaan ......................................................... 14 2.3. BudayaPopuler.......................................................................... 15 iv 2.3.1 pengertian fenomena ...................................................... 17 2.4 Sikap .......................................................................................
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