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Choose country from the dropdown list to customise view Country SWITZERLAND 9.9bn 0.2bn 2.0%

cigarettes consumed -0.4bn on 2017 C&C cigarettes consumed 0.1bn on 2017 of total consumption was C&C 0.6%pts on 2017 C&C in Switzerland was estimated at 2.0% of total consumption in 2018, Duty Free and flows from neighbouring lower-priced markets accounted The canton of Ticino, bordering Italy, had the highest share of C&C at the second lowest in the study. for the majority of Swiss inflows. 5.4%.

Overall consumption continued its declining trend since 2016. The high volume of Duty Free can be explained by Switzerland's position as a non-EU country and therefore consumers can purchase Duty Free when they travel to other EU countries.

Total consumption, 2014-18 (bn cigarettes) Manufactured cigarette C&C volumes and share of overall C&C breakdown by type, 2014-2018 (bn cigarettes) cigarette consumption, 2014-2018

2.7% 2.8% 3.0% 10.6 10.8 10.9 ) 0.3 0.3 0.3 0.3 10.3 s 0.3 0.0

0.2 9.9 e 2.3% n 1.1 0.1 t 0.0 0.7 1.4 t 0.0 0.1 1.1 0.2 o

2.0% i e

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r 0.2 p a 2.0% 0.0 g m

i 0.2 0.2 u c 0.0 1.4% 0.0 s n 0.3 n

b 0.1

0.3 o (

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9.6 9.5 0.2 0.0

9.3 e 0.3 9.0 8.7 1.0% f 0.3 0.2 o 0.2

m 0.1 0.2 u

l 0.1 %

o 0.1 V 0.0 0.0% 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018

Counterfeit & Contraband (C&C) C&C as a % of consumption Counterfeit Illicit Whites Other C&C

Sources: KPMG EU flows model 2014-2018; travel data taken from World Travel Organisation statistics

© 2019 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Hover here to view any SWITZERLAND country-specific adjustments

Choose country and flow type from the dropdown list to customise view Country SWITZERLAND

Key Inflows and Outflows from SWITZERLAND, 2018 (bn cigarettes) Breakdown of Total Consumption, 2014-2018 (bn cigarettes)

Weighted average price in SWITZERLAND: €7.66 (CHF8.67) (0.00% change from 2017) 2014 2015 2016 2017 2018 Legal Domestic Sales (LDS) 10.12 9.76 9.48 9.33 9.07 Outflows -0.47 -0.28 -0.20 -0.30 -0.35 Legal Domestic Consumption (LDC) 9.65 9.48 9.28 9.03 8.71 Non-Domestic Legal (ND(L)) 0.68 1.07 1.36 1.11 0.95 Counterfeit & Contraband (C&C) 0.24 0.29 0.31 0.15 0.20 Total Non-Domestic 0.92 1.36 1.67 1.26 1.16

Germany Total Consumption 10.57 10.84 10.95 10.29 9.87 €5.83 Total inflows by country, 2014-2018 (bn cigarettes)

Austria 2014 2015 2016 2017 2018 France €4.76 Duty Free Labelled 0.22 0.37 0.53 0.51 0.38 €7.78 Germany 0.17 0.26 0.22 0.21 0.19 Italy Italy 0.12 0.18 0.11 0.14 0.10 €4.76 France 0.04 0.09 0.28 0.07 0.07 Austria 0.02 0.04 0.04 0.05 0.05 Other 0.35 0.42 0.47 0.28 0.37 Duty Free Labelled Total Inflows 0.92 1.36 1.67 1.26 1.16 Total outflows by country, 2014-2018 (bn cigarettes)

© 2019 Mapbox © OpenStreetMap 2014 2015 2016 2017 2018 France -0.08 -0.03 -0.04 -0.07 -0.08 Map shows major flows. Countries which are both a source and a destination are coded according to the larger flow. Italy -0.13 -0.04 -0.01 -0.01 -0.08 Netherlands -0.07 -0.04 -0.03 -0.05 -0.06 Flow Colours Country Colours Germany -0.12 -0.10 -0.05 -0.06 -0.06 Country label format: UK -0.01 -0.01 -0.03 -0.04 -0.03 Inflow to Country of Study Country of Study Source Country Name Other -0.08 -0.05 -0.05 -0.06 -0.05 Outflow from Country of Study Destination (Average price per pack) Total Outflows -0.47 -0.28 -0.20 -0.30 -0.35

Sources: KPMG EU flows model 2014-2018; travel data taken from World Travel Organisation statistics Hover here to view any SWITZERLAND country-specific adjustments

Country Type Select country and type to customise view SWITZERLAND C&C

C&C% by region C&C by country of origin, 2014-2018 (bn C&C by brand, 2014-2018 (bn cigarettes) cigarettes)

0.3 0.3 Schaffhausen 0.3 0.3

Basel 0.2 0.2 Zurich 0.15 0.2 0.2 0.21 0.08 0.16 St Gallen 0.10 0.24 0.04 0.00 Luzern 0.1 0.01 0.1 0.01 Neuchatel 0.01 0.00 0.00 0.12 0.03 0.03 Bern 0.07 0.02 0.02 0.07 0.02 0.00 Fribourg 0.02 0.13 0.01 0.10 0.00 0.00 Grisons 0.05 0.02 0.02 0.02 0.01 Vaud 0.05 0.01 0.07 0.01 0.02 0.04 0.02 0.00 0.02 0.02 0.02 0.07 0.04 0.04 0.02 0.03 0.02 0.02 0.02 0.03 0.02 Valais Geneva Ticino 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 Other Serbia OTHER WINSTON Counterfeit Bosnia And Herzegovina PHILIP MORRIS Kosovo CHESTERFIELD © 2019 Mapbox © OpenStreetMap The Republic Of North .. MARLBORO

Sources: KPMG EU flows model 2014-2018; travel data taken from World Travel Organisation statistics Hover here to view any SWITZERLAND country-specific adjustments

Country Type Select country and type to customise view SWITZERLAND ND(L)

ND(L)% by region ND(L) by country of origin, 2014-2018 (bn ND(L) by brand, 2014-2018 (bn cigarettes) cigarettes)

1.4 1.4

Schaffhausen 0.16 0.33 Basel 0.04 1.1 1.1 1.1 1.1 Zurich 0.13 0.13 0.28 1.0 1.0 0.05 0.10 0.29 0.04 0.07 0.37 0.09 0.17 St Gallen 0.11 0.19 0.14 0.05 0.06 0.38 0.7 0.18 0.7 Luzern 0.07 0.11 0.15 Neuchatel 0.22 0.08 0.11 0.21 0.10 0.05 0.02 0.23 0.10 0.05 0.04 0.15 0.06 Bern 0.26 0.19 0.07 0.12 0.05 0.06 Fribourg 0.07 0.04 0.06 0.06 Grisons 0.17 0.030 Vaud 0.53 0.51 0.57 0.37 0.38 0.40 0.41 0.37 0.28 0.22 Valais Geneva Ticino 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018

Other Germany OTHER LUCKY STRIKE Austria Duty Free Labelled CAMEL MARLBORO France WINSTON © 2019 Mapbox © OpenStreetMap Italy PARISIENNE

Sources: KPMG EU flows model 2014-2018; travel data taken from World Travel Organisation statistics