LEGACY and EVENT RELATED PROJECTS INITIATED
• Safety and Security – SAPS Led – Personnel: Accelerated Recruitment and Training • Fire Fighters, Traffic, DRM & Law Enforcement Officers, 107 Call Cntr – Acquisition of vehicles and equipment •ICT
• Green Goal Action Plan: – Energy FOR HOST CITY CAPE TOWN – Water Usage FIFA WORLD CUP SOUTH AFRICA 2010 – Integrated Waste Management – Transport , Access and mobility – Landscaping and bio diversity – Green buildings – Responsible tourism
• City Beautification: Tree Planting, Street Furniture, etc LEGACY and EVENT RELATED PROJECTS INITIATED
• Volunteers
• Economic Development: Investment Marketing, 2010 Business Readiness and Economic Information
• Informal Trading
• Tourism: Destination Marketing, Accommodation, Visitor Services
• Sport Development eg Street Soccer FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 • Developmental Arts and Culture
• Hosting of 2010 Pre-Events eg 90 Minutes for Mandela, 1000 Day Countdown Celebrations, Sony Feva Pitch
• Environmental Public Health & Food Safety
• Utilities (Solid Waste, Electricity, Water, etc) MARKETING CAMPAIGN PHASES
Campaign Phases
Phase 1: Phase 2: Phase 3: Phase 4: Phase 5: Market Focus 2 years to go – Confed Cup – Final Draw – Event Post-event Confed Cup Final Draw Kick Off
Local
International CITY INVESTMENT
City Investment
Stadium R685 Million
Other Capital Investment R1,203 Billion
Operational Investment R316 Million
Total R2,604 Billion INVESTMENT INTO THE CITY
TOTAL CAPITAL INVESTMENT AS AT DECEMBER 2008
Stadium R4 528 694 041
Reconfiguration of the Green Point Common R 352 606 000
Electricity Infrastructure R 151 800 000
Decentralised Viewing R 11 000 000
Road based Transport R2 430 000 000
Rail Based Transport upgrade R1 720 000 000
Airport Rail link to CBD R 410 000 000
Airport Upgrade R1 200 000 000
Bus and Taxi Rationalisation and Recapitalisation R1 410 000 000
Total 2010 Related Investment R12 214 100 041 Billion
Total Net Private (New Hotels, CTICC upgrade, etc) and R 30 Billion Public Sector Investment over the next 10 years 2010 BUDGET: Capital
Capital Spending By the City • Stadium • Urban Park • Training venues • Food testing equipment • Upgrading of Visitor Information and Booking Systems • Electrical reinforcement • Disaster Operations Centre • Radio Communication Equipment • Fire Engines • Vehicles & motorcycles for traffic • Lighting for Coastal landfill • Transport – Hospital bend & inner city projects, traffic management systems, signage 2010 BUDGET: Operational
Operational Spending by the City
• Stadium Commissioning • Fan Parks • Final Draw (Preferred Bidder) • Events • Volunteer Program • Private Security • Marketing • Temporary seating • Tourism Visitor Services • Green Goal Program • Disaster Management (staff & overtime) • Traffic (staff & overtime) • Law Enforcement (staff & overtime) • Signage • Environmental Health • Waste Management • Transport Operations City Led 2010 Procurement Opportunities:
• Stage and Scaffolding • Event management
• Generators • Entertainment
• Marquees • Catering (guests)
• Portable offices & office equip • Local craft and cuisine
• Fencing and Access control FOR HOST CITY CAPE TOWN •FIFA Security WORLD services CUP SOUTH AFRICA 2010
• Special lighting and sound • Printing and Publishing • Toilets • Corporate Gifting • Signage • Transportation (eg volunteers) • Technicians/site specialists Other Opportunities
Other 2010 Event related opportunities may be presented by: •FIFA
•LOC
• National Government
• Provincial Government
• Accommodation and Hospitality Industry
• Official Partners and Sponsors of FIFA
• The need Non-Competitive and or Brands, Products and Services
•3rd Party Viewing Sites: Competitive and Non-Competitive Viewing Sites THIS EVENT WILL NOT BE WITHOUT CHALLENGES
• Stringent Application of the FIFA Guidelines
• Prudent Use of Public Funds
• Stamping out Ambush Marketing: Protection of FIFA Marks as part of the Rights Protection Programme
• Unpredictability of Fan Numbers, their demand for specific products/services and their buying power
• Unpredictability of Weather and National Team’s Performance
• Management of Public Expectations
• Minimisation of Safety and Security Risks
• Attaining a sustainable Socio-Economic Development Legacy THE CAPE TOWN EXPERIENCE Newlands Stadium during “90min for Mandela”
A TASTE OF WHAT’S TO COME : GERMANY 2006
• 21 million fans in Fan Parks • 24 billion cumulative TV audience • 18 850 media personnel accredited • 815 million litres beer consumed A Taste for what’s to come: EURO 2008 THANK YOU DANKIE ENKOSI