Road Cycling TV Viewing Report 2019 Prof. Dr. Daam Van Reeth KU Leuven, Faculty of Economics & Business Campus Brussels, Belgium mail:
[email protected] twitter: @vrdaam INTRODUCTION • This report presents an analysis of TV viewership for professional road cycling in 14 major TV markets (13 countries) for cycling: Australia, Belgium (Flanders / Wallonia), Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Kingdom and the United States. This is the same number of countries as last year because, in spite of many efforts, we were unlucky to find sources or contact persons in new markets. Any help in this respect is very welcome. • The analysis is based on a self‐constructed dataset containing detailed TV viewership information for about 1900 broadcasts of cycling races in 2019 including over 70 broadcasts of women’s pro cycling races and approximately 400 Tour de France broadcasts. Our dataset contains about 200 observations more than in 2018. • Information for this report was mainly collected from public sources. For some markets though the inside help from journalists and media people was needed and highly appreciated. I want to explicitly thank all of them for their contribution. • For regular updates on TV audiences, follow my twitter‐account @vrdaam.If you have any questions, found some mistakes or if you would like to get in touch with me, send me a mail:
[email protected]. • The report contains 4 parts while the main findings are summarized on page 50: o Tour de France TV report (pages 3‐16) o Women’s pro cycling TV report (pages 17‐26) o TV audience dashboards per country (pages 27‐46) o Overview tables (pages 47‐49) 1.