Is That a Connected TV in FACT PACK BROADCASTER VOD Your Pocket? EDITION JAN-JUN 18 Broadcaster VOD: Live Streaming and On-Demand Today’s TV is everywhere; on the train, in your bed and even in your pocket. This BVOD Edition of ThinkTV’s Bi-Annual Fact Pack takes a deep look into the rapid growth of TV anywhere, anytime. To help advertisers and agencies understand how we TV and when we BVOD, ThinkTV has created a Fact Pack with all the stats you need to talk like a boss; anywhere, anytime. Never miss a minute
The popularity of BVOD has increased dramatically in the last year, driving strong growth that is undoubtedly due to the sheer convenience of being able to watch your favourite TV, anywhere, any time. Playing on 4 screens and counting, TV is more accessible than ever before. And Australians have ever more reasons to love the Big Tellie in the lounge room, with Connected TVs forming the beating heart of family entertainment in close to 50% of Australian households driving viewing on all connected devices up 76% in the first half of 2018. Whether it’s broadcast on mobiles, tablets, PCs or Connected TVs, OzTAM has the measure of viewers, bringing independent, audited, trustworthy viewing data that you need to make smart decisions about where to spend your advertising dollars. So sit back and relax, and read all about the exploding world of broadcaster video on demand. TV AND ITS BABIES
Television Viewing
Live On-Demand When (In-home Linear & Streaming) (Playback & VOD)
How In-home Linear Live Stream Record & Playback Broadcaster VOD
Connected Connected Connected Connected TV TV Screen TV TV Mobile Tablet PC TV TV Mobile Tablet PC
Device THE BVOD-o-SPHERE HOW DOES BVOD MEASURE UP?
OzTAM measures and reports more than one hundred digital free-to-air and subscription channels both live and playback up to 28 days from original broadcast.
Over the years OzTAM’s panel has evolved to account for the ever-changing characteristics of Australian households and their adoption of new technologies.
To capture accurately and measure BVOD, OzTAM’s service also includes the Video Player Measurement (VPM) Metric.
OzTAM’s VPM service captures all online video content streamed live or played on-demand from participating broadcasters’ video players.
These broadcasters currently include ABC, Seven Network, Nine, Network Ten, SBS and Foxtel.
OzTAM’s VPM • captures census level data on exactly what content is being played on connected devices; • delivers metrics consistent across online video player services; • measures actual video player activity; • is accurate, transparent and independently verifiable; and • uses terminology consistent with well-understood TV terms and definitions. THE SCREEN SCENE
The growth in the number of screens in the Australian home is a key enabler of changing audience behaviour. The majority of these screens are internet capable and many are also portable. Proliferation of screens has created new viewing opportunities in home and on the go.
SCREENS IN AUSTRALIAN HOMES
Q2 2018 1.8 2.1 1.0 1.8 6.6 Screens
Q2 2017 1.8 2.1 0.9 1.8 6.6 Screens
Q2 2016 1.9 2 0.8 1.7 6.4 Screens 0 1 2 3 4 5 6 7 8 TV Mobile Tablet Desktop/Laptop Source: OzTAM, AUSTRALIAN VIDEO VIEWING REPORT QUARTER 2, 2018 LOTSA SCREENS, LOTSA VIEWING
OzTAM’s VPM data showed that across April to June 2018 a monthly average of 12 million unique devices connected to Broadcaster VOD Services.
If you consider that there are around 10 million households in Australia, that means multiple screens per home connected and consumed…
…554 million minutes of content on average each week with 31% from live streaming and 69% from VOD
Which makes up around 2% of all Total TV consumed each week.
Source: OzTAM Video Player Measurement (VPM), Q2 2018 VPM data BROADCASTER VOD CONTINUES TO GROW
Total Minutes Viewed by Week 700,000,000
600,000,000 554m minutes consumed on average each week Q2,2018 500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0 2015 2016 2017 2018 Source: OzTAM Video Player Measurement (VPM), Total BVOD minutes Viewed by week , Sourced on 25th July 2018 BVOD GREW 52% YEAR ON YEAR IN 2017
Total BVOD Minutes: VOD and Live Streaming
20,000,000,000 17.2 billion 18,000,000,000 +139% +52% 16,000,000,000 14,000,000,000 11.3 billion 12,000,000,000 10,000,000,000
VPM Minutes 8,000,000,000 6,000,000,000 4.7 billion Total 4,000,000,000 2,000,000,000 - 2015 2016 2017
Source OzTAM Video Player Measurement (VPM), Total BVOD Catch up and Live minutes Viewed by Year, Sourced on 25th July 2018 2018 IS ON TRACK TO SMASH 2017 VIEWING LEVELS
Total Minutes – BVOD Viewing VOD Live
14,000,000,000 +76% 13.2 billion 12,000,000,000
10,000,000,000 +122% Viewing is up 76% on the same period last year. 8,000,000,000 7.5 billion Technological advances and the rise of connected TVs, together with the 6,000,000,000 +62% increased popularity of watching Total VPM Minutes Total whenever and wherever is most 4,000,000,000 convenient, will only drive further BVOD growth. 2,000,000,000
0 H1, 17 H1, 18
Source: OzTAM Video Player Measurement (VPM), Total BVOD Catch up and Live minutes Viewed by Year, Sourced on 25th July 2018 WHY IS BVOD SO SPECIAL?
1. ALWAYS FULL SCREEN AND USUALLY THE BIG SCREEN: All BVOD players default to full-screen on tablets, mobiles, TVs and on over-the-top players such as Apple TV as soon as the play button is pressed - collectively that accounts for more than 80% of BVOD viewing. On computer-based browsers, which account for less than 20% of viewing, BVOD players default to a large proportion of the screen and many viewers make one click to trigger the player to play full-screen.
2. BVOD IS PROFESSIONALLY PRODUCED CONTENT Not all video is equal. Different types of video exist along a quality spectrum. Knowing what content your ad is placed next to is crucial for both advertising effectiveness and brand safety. Right at the high-quality, highly-trusted end of the spectrum are the Broadcaster VOD (BVOD) services. And that is great news for advertisers.
3. BVOD IS THE MOST BRAND SAFE FORM OF VOD There’s no rubbing shoulders with inappropriate content in the world of BVOD; no accidentally funding activities you wouldn’t want your brand to fund. And in BVOD, people are choosing to watch a TV programme, so they are relaxed and have the time to watch your ads – and indeed expect to find them. WHY IS BVOD SO SPECIAL?
4. VIEW THROUGH RATE AND VALUE EXCHANGE A high proportion of BVOD advertising is watched from start to finish, this reflects the fact that viewers are happy to watch ads in exchange for great content they desire to watch.
5. HIGHLY ENGAGED VIEWERS BVOD viewing is a special indulgent treat for viewers. BVOD viewers are highly engaged as they are catching up on their favourite shows at a time and place that is convenient for them.
6. HIGHLY ADVANCED AD SOLUTIONS The different BVOD offerings provide a suite of advanced advertising solutions spanning interactivity, personalisation, audience, genre and interest group targeting, as well as programmatic opportunities. The rise of live streaming and the rapid growth of connected TVs are both helping to enable addressable TV.
7. FIRST PARTY DATA Many of BVOD’s advanced advertising solutions are fuelled by high quality first party data – that is, highly reliable data that the broadcasters have collected themselves from willing users, not purchased from a third party. How do we BVOD? 23:30 23:00 22:30 22:00 21:30 21:00 20:30 20:00 19:30 19:00 18:30 18:00 17:30 17:00 16:30 16:00 15:30 15:00 14:30 14:00 13:30 13:00 12:30 12:00
wkend 11:30 11:00 10:30 10:00 VOD and Live Stream Viewing, 4 Week Average Average Viewing, and Stream Live VOD Week 4 wkday 9:30 9:00 8:30 8:00 7:30 7:00
6:30 April 29th to May 26th 2018 6:00 Shape of – Day the BVOD 5:30 5:00 4:30 4:00 4 Week average VPM Viewing, 3:30 3:00 2:30 2:00 1:30 1:00 BVOD consumption peaks littlea later than linear viewing, with a decent dose of daytime VODacross the weekend 0:30
0:00 OzTAM Video Player Measurement (VPM),
Source: WE BVOD JUST LIKE LINEAR TVLIKE JUST LINEAR WE BVOD BVOD IS THE SECOND COMING OF PRIME-TIME
Shape of the BVOD Day – VOD and Live Stream, 4 Week Average
LIVE VOD
A closer look at viewing type highlights the later peak of VOD viewing. Live linear prime-time shows take viewing precedence earlier in the evening, with viewers further increasing their on-demand viewing from around 9pm 0:00 0:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30
Source: OzTAM Video Player Measurement (VPM), 4 Week average VPM Viewing, 29th April to 26th May 2018 CONNECTED TV USAGE IS DRIVING GROWTH OF BVOD
The evolution of broadcast video viewing, by month by device
800,000,000
700,000,000
600,000,000
500,000,000
Total VPM VPM Minutes Total 400,000,000
300,000,000
200,000,000 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
PC (Browser) Mobile (App) Tablet (App) Connected TV
Source: OzTAM Video Player Measurement (VPM), Total BVOD and Live Stream minutes, July 2017 to June 2018 THE CONNECTED TV SCREEN IS NOW THE DOMINANT SCREEN FOR ONLINE VIEWING
Total BVOD: VOD and LIVE VPM Minutes, share by device Other Devices TV 100% The TV set is still the screen of 90% 20% 24% choice when catching up with 27% 28% 27% 28% 29% 32% 34% 34% 34% 80% 36% online content, and this is set to continue. 70%
60% Viewers will always choose the “best and biggest screen“ to 50% watch content. 40% 80% 76% 73% 72% 73% 72% 71% The TV set still plays an 68% 66% 66% 66% 30% 64% important role in the Australian home and content distribution. 20%
10%
0% Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Source: OzTAM Video Player Measurement (VPM), Total LIVE and BVOD minutes share by device, by month, July 2017 to June 2018 DEMAND FOR CONNECTED TV IS STRONG
Penetration of Connected TVs has doubled in the past five years. Consumers are increasingly using Broadcaster VOD apps and websites to access TV content.
Connected TV Penetration Growth 2012-2018ytd
46% 43% 37% 30% 32% 23% 20%
Q4 2012 Q4 2013 Q4 2014 Q4 2015 Q4 2016 Q4 2017 Q2 2018 Source: Oztam Australian Video Viewing Report, Q4 2017. Connected TV Penetration from 2012-2018 CONNECTED TV IS USED FOR BOTH VOD AND LIVE STREAMING
VOD VPM Share % LIVE Stream VPM Share %
18% 12% 29% 33% 21%
33% 20% 33%
TV Desktop Tablet Phone TV Desktop Tablet Phone
Source: OzTAM Video Player Measurement (VPM), , Total BVOD minutes share by device, Average over July 2017 to June 2018 TV SCREEN USAGE IS SIMILAR WHETHER IT’S ON CONNECTED OR NON-CONNECTED TV
BVOD: VOD and Live Streaming - Weekdays
desktop phone tablet tv 0:00 0:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30
Source: OzTAM Video Player Measurement (VPM), 4 Week average VPM Viewing, 29th April to 26th May 2018 . What do we BVOD? MORE THAN HALF BVOD VIEWING IS FROM THREE GENRES
Share of BVOD viewing by genre, 29th April - 26 May 2018
Comedy Other Movies 4% 2% Drama 4% 20% Documentary 5%
News/Current Affairs 7%
Reality Television 11% Children's programs 19%
Entertainment 14% Sport 14% Source: OzTAM Video Player Measurement (VPM), 29th April to 26th May 2018 Based on viewing of content that was originally broadcasted on TV TOP BVOD SERIES JAN TO JUNE 2018
Total VPM Total VPM PROGRAMME CHANNEL PROGRAMME CHANNEL Minutes Minutes
1 Married at First Sight Season 5 552,807,004 11 The Bold and the Beautiful 68,469,251
2 Love Island Australia Season 1 320,183,191 12 Peppa Pig 67,981,961
3 My Kitchen Rules Season 9 300,228,121 13 PJ Masks 67,655,832 4 Bachelor In Paradise 14 The Good Doctor Season 1 182,374,937 64,831,746 5 Home And Away 15 I'm A Celebrity...Get Me Out Of Here! 63,620,210 146,196,242 6 The Handmaid's Tale Season 1 16 Mystery Road 60,370,239 145,592,101 7 MasterChef Australia 17 Harrow 58,082,790 139,775,266 8 House Rules 18 Neighbours 57,827,401 111,139,568 9 The Voice Season 7 19 Bing 55,305,958 106,583,872 20 Ben And Holly's Little Kingdom 52,150,940 10 The Handmaid's Tale Season 2 70,759,680 Source: OzTAM Video Player Measurement (VPM), Total Catch up and Live BVOD minutes Viewed by Jan to June 2018. TOP BVOD VIEWING STATS
Total BVOD Total BVOD PROGRAMME PROGRAMME Mins Mins
1 Married at First Sight Season 5 552,807,004 1 My Kitchen Rules Season 9 300,228,121 2 Love Island Australia Season 1 320,183,191 2 Home And Away 146,196,242 3 The Voice Season 7 106,583,872 3 House Rules 111,139,568 4 Love Island Season 3 42,416,105 4 The Good Doctor Season 1 64,831,746 5 Young Sheldon Season 1 39,309,094 5 The Resident Season 1 46,323,457
Total BVOD Total BVOD PROGRAMME PROGRAMME Mins Mins
1 Bachelor In Paradise 182,374,937 1 The Walking Dead 25,401,901 2 MasterChef Australia 139,775,266 2 Westworld Season 2 25,157,119 3 The Bold and the Beautiful 68,469,251 3 Real Housewives Of Melbourne 21,550,674 4 I'm A Celebrity...Get Me Out Of Here! 63,620,210 4 Westworld Season 1 18,345,667 5 Neighbours 57,827,401 5 Real Housewives of Beverly Hills 14,860,530
Source: OzTAM Video Player Measurement (VPM),, Total BVOD Minutes viewed by Network, Catch up and Live Viewing. an to June 2018. Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 LOVE ISLAND AND BVOD – A MATCH MADE IN HEAVEN
Love Island Viewing, by Episode 52% of Love Island viewing was from Linear TOTAL LINEAR TV TOTAL BVOD TV and 48% was from BVOD Linear TV BVOD 700,000
600,000
500,000
400,000
48% 52% 300,000
200,000
100,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Source: OzTAM Metro and Regional Data , Love Island Australia 2018 ex encores – GO Network. BVOD viewing sourced from OzTAM Video Player Measurement (VPM), Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 Jan to June 2018 In-Home Linear TV: Who is watching? WHO WATCHES LINEAR TV?
36.9% 25-54s 19.8% W25-54s 17.1% M25-54s 28.1% under 40 14.6% W<40 13.5% M<40 71.9% Over 40 30.8% 17.1% 13.7%
Ppl 65+ Women 65+ Men 65+ 9.4% Ppl 55-64 18.4% Women 55-64 10.6% Men 55-64 Ppl 40-54 Women 40-54 Men 40-54 Ppl 25-39 Women 25-39 Men 25-39 Men 18-24 Ppl 18-24 22.7% Women 18-24 10.8% 12.0% Ppl 13-17 Women 13-17 Men 13-17 Ppl 0-12 Women 0-12 Men 0-12
14.2% 6.4% 7.9% 3.3% 1.5% 1.7% 1.8% 0.9% 0.9% 4.7% 8.8% 4.1%
All day All day All day Source: OzTAM Metro and RegTAM Regional Agg+WA Data weighted to exclude overlap homes, Audience Profile All day, Jan to June 2018, Consolidated 28 data. WHO WATCHES METRO LINEAR TV?
METRO TV Kids & Shopper H1 2018 Total Ppl Ppl 16-39 Ppl 25-54 GBCH Men Women Teens with Child (0200-2600) Audience 1,685,000 179,000 321,000 637,000 177,000 290,000 786,000 899,000
TARP % 9.8 4.7 5.3 8.7 9.5 8.8 9.2 10.3 Av Daily Reach % 1min 62 51.3 46.3 60.9 66 62.4 60.4 63.6 Average Time Viewed (Univ) 2:21 1:07 1:16 2:05 2:17 2:07 2:13 2:29
Average Age 50 7 30 42 43 44 49 51
Profile 100.00% 10.60% 19.10% 37.80% 10.70% 17.60% 46.60% 53.40%
Source: OzTAM Metro Viewing to Total TV, 0200-2600, Consolidated 28 data, Jan to June 2018 WHO WATCHES SUBSCRIPTION LINEAR TV?
NATIONAL STV Shopper H1 2018 Total Ppl Kids & Teens Ppl 16-39 Ppl 25-54 GBCH Men Women with Child (0200-2600) Audience 986,000 119,000 179,000 386,000 127,000 201,000 472,000 514,000
TARP % 12.7 6.2 7.8 12.5 13.5 12.6 12.1 13.3 Av Daily Reach % 1 min 72.1 60 58.4 75 76.8 73.5 71 73.3 Average Time Viewed (Univ) 3:03 1:29 1:53 3:01 3:15 3:01 2:55 3:11
Average Age 49 7 30 42 44 44 49 49
Profile 100.00% 12.10% 18.20% 39.10% 13.20% 20.80% 47.90% 52.10%
Source: OzTAM National STV Viewing to Total TV, 0200-2600, Consolidated 28 data, Jan to June 2018 WHO WATCHES REGIONAL LINEAR TV?
REGIONAL TV Shopper H1 2018 Total Ppl Kids & Teens Ppl 16-39 Ppl 25-54 GBCH Men Women with Child (0200-2600)
Audience 904,000 93,000 130,000 299,000 89,000 135,000 421,000 483,000
TARP % 11.6 5.3 5.7 10.2 10 9.3 10.9 12.3 Av Daily Reach % 1 min 64.8 51.9 45.9 63.1 63.3 60.2 62.8 66.8 Average Time Viewed (Univ) 2:47 1:16 1:22 2:27 2:25 2:13 2:36 2:57
Average Age 53 7 30 43 43 43 52 53
Profile 100.00% 10.30% 14.40% 33.00% 10.10% 15.30% 46.50% 53.50%
Source: OzTAM Regional Viewing to Total TV, 0200-2600, Consolidated 28 data, Jan to June 2018 Jan to June 2018 In-Home Linear TV: How many? HOW MANY AUSTRALIANS VIEW LINEAR TV?
15.6 million Australians in a day 63% of the population
20.9 million Australians in a week 83.3% of the population
23.3 million Australians in a month 93.0% of the population
Source: OzTAM Metro, RegTAM Regional Agg+WA, Total Ppl, 1 minute reach Total TV , 0200-2600. Jan to June 2018 Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 HOW MANY AUSTRALIANS DOES LINEAR TV REACH WEEKLY?
AVERAGE WEEKLY CUME REACH 000s
Shopper Total Ppl Kids & Teens Ppl 16-39 Ppl 25-54 GBCH Men Women 000s with Child Metro 14,313 3,035 4,463 6,115 1,637 2,834 6,991 7,322 Regional 6,567 1,374 1,630 2,477 771 1,238 3,202 3,364 Subscription TV 6,950 1,635 1,869 2,830 888 1,484 3,443 3,506
AVERAGE WEEKLY CUME REACH % Shopper Total Ppl Kids & Teens Ppl 16-39 Ppl 25-54 GBCH Men Women % with Child Metro 83.0% 78.8% 73.4% 83.2% 88.3% 86.0% 81.9% 84.1% Regional 84.0% 77.8% 71.7% 84.4% 86.6% 85.0% 82.7% 85.4% Subscription TV 89.5% 85.1% 81.9% 92.0% 94.4% 92.8% 88.7% 90.4%
Source: Average Weekly Reach for Total TV, All Day, 1-minute reach for Jan to June 2018 in OzTAM Metro, National STV and RegTAM Regional Agg+WA coverage areas. Consolidated 28 data. Jan to June 2018 Jan to June 2018 In-Home Linear TV: How long? HOW LONG DO AUSTRALIANS SPEND WITH TV EACH DAY?
TOTAL TV VIEWING 2017 - JAN TO JUNE 2018 (hh:mm)
Shopper Total Ppl Kids & Teens Ppl 16-39 Ppl 25-54 GBCH Men Women with Child
Metro/Regional 02:28 01:09 01:18 02:11 02:20 02:09 02:20 02:37
Subscription TV 3:03 1:29 1:53 3:01 3:15 3:01 2:55 3:11
Source: OzTAM Metro, RegTAM Regional Agg+WA and National STV. Total TV. Average Time Viewed (Universe), 0200-2600. Jan To June 2018 Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 Jan to June 2018 In-Home Linear TV: Where and When? WHEN DO WE EXPERIENCE LINEAR TV AT HOME?
SHAPE OF THE DAY TARP, Total Ppl, Metro and Regional 35
30 2017 2018 25
20
TARP % TARP 15
10
5
0 02:00:00 - 02:29:59 02:30:00 - 02:59:59 03:00:00 - 03:29:59 03:30:00 - 03:59:59 04:00:00 - 04:29:59 04:30:00 - 04:59:59 05:00:00 - 05:29:59 05:30:00 - 05:59:59 06:00:00 - 06:29:59 06:30:00 - 06:59:59 07:00:00 - 07:29:59 07:30:00 - 07:59:59 08:00:00 - 08:29:59 08:30:00 - 08:59:59 09:00:00 - 09:29:59 09:30:00 - 09:59:59 10:00:00 - 10:29:59 10:30:00 - 10:59:59 11:00:00 - 11:29:59 11:30:00 - 11:59:59 12:00:00 - 12:29:59 12:30:00 - 12:59:59 13:00:00 - 13:29:59 13:30:00 - 13:59:59 14:00:00 - 14:29:59 14:30:00 - 14:59:59 15:00:00 - 15:29:59 15:30:00 - 15:59:59 16:00:00 - 16:29:59 16:30:00 - 16:59:59 17:00:00 - 17:29:59 17:30:00 - 17:59:59 18:00:00 - 18:29:59 18:30:00 - 18:59:59 19:00:00 - 19:29:59 19:30:00 - 19:59:59 20:00:00 - 20:29:59 20:30:00 - 20:59:59 21:00:00 - 21:29:59 21:30:00 - 21:59:59 22:00:00 - 22:29:59 22:30:00 - 22:59:59 23:00:00 - 23:29:59 23:30:00 - 23:59:59 24:00:00 - 24:29:59 24:30:00 - 24:59:59 25:00:00 - 25:29:59 25:30:00 - 25:59:59
Source: OzTAM Metro and Regional Data. Total TV. TARP, 0200-2600. Jan to June 2017 V Jan to June 2018 Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 Jan to June 2018 In-Home Linear TV: Playback 1. 12% of all viewing is record and playback WONDERING ABOUT LIVE OR PLAYBACK (PVR) VIEWING? 2. 62% of playback viewing occurs within 48 hours from live broadcast HERE ARE THREE FACTS. 3. Drama audiences increase 21% with playback viewing PLAYBACK VIEWING TREND
Playback as a proportion of overall viewing has grown since its introduction in 2010, but growth has slowed since the introduction of Broadcast On-Demand Services. The peaks at the start of each year are driven by competing ‘must see’ TV.
PLAYBACK VIEWING 20% 18.2% 18% % Playback to 28 16% 14% 12% 10% 12.1% 8% 6% 4% 2% 0% July July July July July July July July Nov Nov Nov Nov Nov Nov Nov Nov Mar Mar Mar Mar Mar Mar Mar Mar Mar May May May May May May May May May Sept Sept Sept Sept Sept Sept Sept Sept 2010 Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018 Metro/Reg STV
Source: OzTAM Metro, Regional and National STV Data for % of playback to 28 days , Total TV, 5 City Metro. (28 day playback only available from 2016) ALMOST TWO THIRDS OF PLAYBACK IS WITHIN 48 HOURS OF BROADCAST
62% PLAYBACK TV PROGRAMS WITHIN 48 HOURS
% Playback to 28 H1 2018 H2 2017 14.0%
12.0% 11.6%
10.0% 9.6%
88.2% 8.0% 7.0% 9.6% 6.4% 6.5% 6.3% 6.0% 5.4% 4.8% 5.1% 4.5% 4.1% 4.2% 2.2% 3.7% 4.0% 3.4% 3.5% 2.7% 2.8% 2.2% 2.4% 2.0% 1.9%1.9%
0.0%
Live Playback to 7 Playback 8-28
Source: OzTAM Metro and Regional Data. Total TV. 0200-2600. Jan to June 2018 V July 2017 to Dec 2017 . % of Playback viewing Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 ALMOST TWO THIRDS OF STV PLAYBACK IS WITHIN 48 HOURS OF BROADCAST
63% PLAYBACK TV PROGRAMS WITHIN 48 HOURS FOR STV
% Playback to 28
14.0% 13.1% H1 2018 H2 2017
12.0%
10.0% 9.6%
14.5% 8.0% 7.5% 82.2% 6.4% 5.9% 6.0% 5.4% 5.1% 5.0% 4.7% 4.2% 3.8% 3.8% 4.0% 4.0% 3.3% 3.7% 3.3% 3.0% 2.7% 2.5% 2.3% 2.1%1.9% 2.0%
0.0%
Live Playback to 7 Playback 8-28
Source: OzTAM National STV. Total TV. 0200-2600. Jan to June 2018 v July 2017 to Dec 2017. % of Playback viewing Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 PLAYBACK CAN INCREASE AUDIENCES BY UP TO 21%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Drama 78.7% 21.3% Reality Television 83.1% 16.5% Documentary 86.6% 13.4% Comedy 90.9% 9.1% Light Entertainment 91.2% 8.8% Specials 91.0% 8.6% Religious programs 91.5% 8.5% Children's programs 92.8% 8.2% Cultural 91.4% 8.2% Mini series 90.4% 7.5% Movies: feature films 92.1% 7.4% Other Sports 92.9% 7.1% Infotainment / Lifestyle 95.6% 5.3% News/Current Affairs 97.1% 3.8% Sports Event 96.6% 3.4% Special Sports Event 97.5% 2.4%
Live Playback to 28
Source: OzTAM Metro and Regional Data , Total TV. 0200-2600. Jan to June 2018 – FTA Networks only Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 GENRE PLAYBACK IS CONSISTENT
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Drama H1 2018 78.7% 21.3%
Drama H2 2017 80.5% 19.5%
Reality H1 2018 83.1% 16.5%
Reality H2 2017 85.9% 14.1%
Doco H1 2018 86.6% 13.4%
Doco H2 2017 89.2% 11.7%
Comedy H1 2018 90.9% 9.1%
Comedy H2 2017 91.7% 7.6%
Light Ent H1 2018 91.2% 8.8%
Light Ent H2 2017 90.8% 8.8%
Live Playback to 28
Source: OzTAM Metro and Regional Data, Total TV. 0200-2600. Jan to June 2018 versus July 2017 to Dec 2017 – FTA Networks only Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 Jan to June 2018 In-Home Linear TV: Program All Stars 1. Sport was the number one genre in WHO WAS WATCHING WHAT first half of 2018 IN 2018? 2. The top sporting programme of the year was State of Origin Game 1 HERE ARE THREE KEY FACTS TO KEEP YOU IN THE KNOW. 3. The top Entertainment programme of the year was The Good Doctor KEY VIEWING STATS
Avg Linear TV Avg Linear TV Audience Audience 1,842,000 1,798,000
Total BVOD Mins Total BVOD Mins
552,807,004 300,228,121
Avg Linear TV Audience Avg Linear TV Audience 11,216 927,000 Total BVOD Mins
Total BVOD Mins 25,401,901 182,374,937 Source: OzTAM Metro and Regional Data , Jan to June 2018 . BVOD viewing sourced from OzTAM Video Player Measurement (VPM), includes Catch Up and Live, Includes live viewing and playback through the TV set at the time it is watched within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 For more information contact us [email protected]