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Ddaymag 37.Pdf n. 37 / 5 dicembre 20 estratto da www.dday.it p. EDITORIALE GAME & MOVIE / Un’offerta che si affianca ai decoder Mediaset I negozi di elettronica DDAY.it magazine 37 sono il termometro Mediaset Premium Play In questo fascicolo della crisi tra le altre cose... Nel sentire comune, la crisi che arriva anche su Xbox 360 PEOPLE & MARKET attanaglia i mercati ha una genesi finanziaria, legata a qualche Per accedere basta un abbonamento a Mediaset Premium e Xbox Live Gold 02 SIAE, ma quanto acrobazia delle banche e alla mi costi? folta schiera degli speculatori. di R. Pezzali Di certo, però, la crisi si è ora Ormai era il segreto di Pulcinella, e un abbonamento Xbox Live Gold e 05 Sky si ritira trasferita sull’economia reale e dal beauty contest sulla capacità di spesa. In fasi qualcosa si era capito già quando uno a Mediaset Premium con opzione come queste l’elettronica di Mediaset era stata scelta da Microsoft Play, anche se - ricordiamo - con gli ulti- consumo vive di sentimenti come partner di contenuti per la sua mi profili tariffari Mediaset, se si prende TV & VIDEO contrastanti: da un lato i budget piattaforma Xbox TV. Con l’aggiorna- l’opzione Play si ha diritto anche ad un familiari si sono inevitabilmente mento della dashboard, i possessori di decoder TS7500. Dove sta allora il van- 03 IGNIS produrrà OLED contratti; dall’altro la spesa una Xbox 360 con abbonamento Live taggio di avere Premium Play anche da 300 dpi in beni semidurevoli è vista Gold potranno accedere al servizio di su Xbox se già viene dato un decoder? sicuramente come più consona a VOD di Mediaset usando la console. Il Semplice, al momento Mediaset ha 03 Premium Play su tempi di crisi rispetto a consumi scelto di lasciare il servizio attivo fino Samsung Smart TV puri come vacanze, ristoranti, servizio al momento non prevede la spettacoli e così via. trasmissione dei canali “Live”, cosa che a tre dispositivi: vuol dire che, mentre Il Governo Monti ha presentato avviene invece accedendo al servizio qualcuno sta guardando un contenu- MOBILE la manovra “salva-Italia”. Si tratta da un PC, ma Mediaset sta lavorando to con il decoder in soggiorno, si può della terza manovra straordinaria per aggiungere nel corso del 2012 an- guardare un altro film con l’Xbox (e altri 07 Kyobo lancia l’eReader di questo 2011, la più dura di che questa possibilità. La mossa è chia- contenuti su altri due device). Per acce- a colori tutte. Una manovra varata non ra: attualmente, per fruire di Premium dere al servizio la modalità è semplice: a caso da tecnici non politici Play serve un decoder MHP e il numero basta registrarsi sul sito Mediaset, farsi 07 Gli smartphone sono che quindi possono lanciarsi di decoder installati è minimo rispetto rilasciare la password e la username e spiati? anche in misure impopolari inserirle nell’Xbox per l’autenticazione. seppur necessarie. Saranno alle centinaia di migliaia di TV con CAM anche misure necessarie, ma che permettono di accedere solo ai ca- Abbiamo avuto modo di provare l’ap- 09 Da G&BL i guanti oggettivamente altri due punti nali, ma non ai servizi aggiuntivi. Media- plicazione, davvero ben fatta e dopo touchscreen antifreddo di IVA, la tassazione della prima set affianca ora alle TV con la CAM un l’aggiornamento prevederà la possibili- casa e il blocco delle pensioni mezzo per accedere ai 2000 contenuti tà di sfogliare i film con l’uso delle mani di certo non sembrano andare di Premium Play, e la scelta è caduta su usando Kinect e di controllare il cata- PC & MULTIMEDIA nella direzione della crescita. un mezzo decisamente diffuso: l’Xbox. logo e la riproduzione con i comandi Negli ultimi mesi i negozi di Per accedere a Premium Play servono vocali in italiano. elettronica (salvo in presenza 15 Storage LaPlug di LaCie di sottocosto da urlo) non sono stati certo super-affollati; ma il vero termometro della crisi MOBILE / eBook reader a 99 euro e vasta libreria di titoli italiani sarà vedere cosa accadrà nelle SMARTHOME prossime settimane nei negozi di elettronica di consumo. Se Kindle finalmente in Italia 26 Lampade LED da Verbatim prevarrà semplicemente la I prezzi sono quelli di Amazon: titoli cari ma anche offerte interessanti ridotta capacità di spesa, sarà un Natale di grande austerità di R. Pezzali e il fatto che questa manovra GAME & MOVIE arrivi all’inizio della stagione dello shopping si tradurrà in hi è furbo non si lascia scappa- Roberto Sa- 13 The Elder Scrolls V: Skyrim un vero disastro per il mercato re l’occasione d’oro del Natale, viano, Gior- dell’elettronica. Se, invece, Ce questo Amazon lo sa bene: gio Faletti, 13 Uncharted 3 a bloccare i consumi erano l’eBook reader più famoso al mondo ma anche la L’inganno di Drake prevalentemente incertezza e sbarca in Italia nella sua versione più biografia di sfiducia, ora che il quadro è più recente, quella wireless con display da Steve Jobs, 14 Battlefield 3 chiaro e tutti sanno “di che morte 6” e ad un prezzo decisamente notevo- quella di morire”, potrebbe esserci una le: 99 euro. Un vero colpo per chi oggi Ibrahimovic, TEST ripresa, soprattutto per spese con vende lettori eBook in Italia a prezzi Christopher Paolini e tanti altri. una fruibilità di medio termine. I prezzi: alcuni titoli costano tanto (per In attesa di vedere le reazioni decisamente alti: se andiamo a con- 17 TV LG LW980G degli italiani, ci rallegriamo trollare, infatti, il prezzo minimo di un un’edizione elettronica), ma ci sono che, nel “pacchetto Monti”, eBook (con vero display e-ink, non i ta- anche tante offerte a prezzo stracciato, 19 Nokia Lumia 800 sia stata inserita la completa blet “camuffati”) è di almeno 170 euro. meno di due euro e qualcosa addirit- 22 HTC Titan liberalizzazione degli orari dei Oltre al lettore, Amazon apre anche il tura gratis. Il vantaggio ovviamente è negozi, da noi auspicata su queste Kindle Store, 16.000 eBook in italiano la possibilità di acquistare direttamen- 25 Sony Nex-C3 pagine non molto tempo fa. con un catalogo decisamente ricco: te i libri dal reader, in Wi-Fi, scaricandoli tanti autori italiani come Fabio Volo, in soli 60 secondi. Gianfranco Giardina n. 37 / 5 dicembre 20 estratto da www.dday.it p.2 PEOPLE & MARKET / La SIAE è in debito con gli artisti, ma i suoi dipendenti non se la passano male PEOPLE & MARKET Un dipendente SIAE costa 68.000€ all’anno Uno spot anti- Una costosa struttura di 1.200 impiegati e 150 tra dirigenti e funzionari che però è in debito. È il caso di staccare la spina? pirateria viola il diritto d’autore Che succede se chi deve far di M. Dalli e G. Giardina valere i diritti dei musicisti he il “carrozzone” SIAE sia solo 27,2 milioni di euro, è il primo a non rispettarli? una macchina mangia-soldi nel 2009 il margine In Olanda il compositore Cnon è più una novità; il rappor- operativo era negati- della musica dello spot anti- to annuale sulla gestione del 2010, vo per 20 milioni. però, certifica lo stato di inefficienza Alla fine la SIAE nel pirateria chiede i danni della Società Italiana Autori ed Edi- 2010 ha chiuso in tori. Nel 2010, infatti, la SIAE aveva perdita per oltre 17 di M. Dalli debiti verso i soci (ovvero autori ed milioni di euro, mal- editori) per 803 milioni di euro, a cui grado proventi finan- Avete presente quei meravi- si aggiungono 173 milioni di euro di ziari (ovverosia inte- gliosi spot anti-pirateria che debiti verso terzi. La situazione è leg- ressi attivi) per più di ci deliziano prima dell’inizio di germente migliorata rispetto al 2009, 25 milioni. Interessi un film (peraltro acquistato le- quando i debiti erano di 821 e 178 attivi decisamente strani, visto che mente in SIAE si stanno accorgendo galmente, visto che le versioni milioni di euro rispettivamente (2,5 dall’altro lato la SIAE è indebitata di che il lungo monopolio sta per finire piratate ne sono giustamente milioni in più in totale), ma è ugual- oltre un anno e mezzo di spettanze e che presto la necessaria apertura sprovviste)? Bene, la musica mente tragica. Un debito di queste nei confronti degli aventi diritto. In alla concorrenza anche nel collecting utilizzata in una versione olan- proporzioni significa che la SIAE negli pratica la SIAE sta a galla solo perché dei diritti sarà realtà. E la crisi - che dese dello spot (visibile qui) è anni non è stata in grado di pagare ritarda i pagamenti ai soci e nel frat- morde tutti - non potrà che accelera- illegale. A rivelarlo è il giornale ad artisti e associati quanto spettava tempo reinveste il capitale raccolto re questo processo. olandese Volkskrant, che ripor- loro. Nonostante questo, però, i suoi per goderne gli interessi. Va anche Andando avanti a scorrere la lista, ta le accuse di corruzione di un dipendenti non se la passano male, osservato come la percentuale media il primo tra i punti di debolezza è dirigente della Buma/Stemra almeno a giudicare dai costi sostenuti di circa il 16% che la SIAE trattiene su “l’eccessiva dipendenza dal risultato (una delle SIAE olandesi), dopo dalla Società per il personale nel 2010: quanto raccoglie (circa 100 milioni su della gestione finanziaria per perse- che la TV olandese PowNed ha 92,5 milioni di euro, che su un totale 600), più gli altri proventi (ulteriori 70 guire l’equilibrio di bilancio”, il che registrato una conversazione di 1.346 dipendenti al 31 dicembre, milioni circa) non bastano per mante- conferma quanto da noi indicato nei tra il manager e l’avvocato di fanno circa 68.000 euro a testa.
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