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[email protected] theinvisibleparty.com +31(0)206810750 DUTCH DESIGN STUDIO THE INVISIBLE PARTY REIMAGINES THE VIRGIN VOYAGES CRUISE EXPERIENCE ONE ART INSTALLATION AT A TIME THE NEW AND UNIQUE APPROACH TAKES LIFE AT SEA TO A NEW ERA With Richard Branson at the helm, Virgin Voyages is redefning exactly what a “cruise ship” is. Te new cruise line reached out to Amsterdam design studio Te Invisible Party to create the on-board art program for Te Scarlet Lady, its frst ocean liner. Te goal? Create a unique experience for guests that appeals to a younger, discerning target market. While COVID-19 has kept the ship in port for the time being, the (visual) story is already changed the industry before its frst bon voyage. A new on-board experience Design and art have played a central role from the outset of Te Scarlet Lady’s construction process. Virgin Voyages was conceived to appeal to sailors who are young at heart and seek a contemporary and lifestyle experience at sea, so it was clear, from day one that the ship would follow in the footsteps of its Virgin predecessors and break from tradition. One facet of that was the onboarding of Te Invisible Party to create an art element unlike anything seen on traditional cruise ships. Working with various artists, the design studio has developed an industry-leading approach to joining holiday with art, all with the ocean as the stunning backdrop. Tie it all together Working alongside Virgin Voyages' SVP of Design Dee Cooper and its creative collective, Te Invisible Party contributed to the vision and expansion of Scarlet Lady's story.