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A Global Country Study Report On AUTOMOBILE INDUSRTY IN CAMBODIA & Business Opportunities for Gujarat and Himachal Pradesh Submitted to Institute Code: 735 N.R. Institute of Business Management Ahmedabad In partial Fulfillment of the Requirement of the award for the degree of Master of Business Administration (MBA) Under the Guidance of Prof. Isha Dave No. Name of Student Enrolment No. 1. Tushal Hareja 147350592043 2. Ashik Khokhar 147350592065 3. Vishal Mehta 147350592085 4. Paresh Rathod 147350592131 5. Vinay Shah 147350592151 6. Mihir Tanna 147350592160 Offered By Gujarat Technological University Ahmedabad 1 | P a g e 2 | P a g e 3 | P a g e PLAGIARISM REPORT 4 | P a g e TABLE OF CONTENT SR.NO. PARTICULARS PAGE NO. 1. Introduction to Cambodia 06 2. Introduction to Himachal Pradesh 24 3. Introduction to Gujarat 32 4. Justification for selection of automobile industry 45 5. Steepled analysis between Cambodia & Gujarat 47 6. Swot analysis of Cambodia 68 7. Swot analysis of Gujarat 74 8. Swot analysis of Himachal Pradesh 77 9. Bilateral trade opportunity between Cambodia & Gujarat 81 5 | P a g e CHAPTER- 1 About the Country Cambodia 6 | P a g e INTRODUCTION OF CAMBODIA History of Cambodia The history of Cambodia, a century in mainland South-east Asia, can be found back to at least the 5th millennium BC. Detailed records of a political framework on territory, what is now modern day Cambodia first part in Chinese annals in reference to Funan, a policy that encompassed the southern part of the Indochinese peninsula during the 1st to 6th centuries. Centred at the last Mekong, Funan is noted as the first regional Hindu culture, which suggests protracted socio-economic interplay with maritime trading partners of the Indosphere in the west. By the 6th century a convenances, titled Chenla or Zhenla in Chinese katha, has firmly placed Funan, as it controlled bigger, more undulating spots of Indochina and maintained more than a single centre of power. The Khmer kingdom was established by the early 9th century. Sources refer here to a mythical initiation and consecration ceremony to claim political legality by founder Jayavarman II at Mount Kulen (Mount Mahendra) in 802 C.E. A succession of powerful sovereigns, continuing the Hindu devaraja culture tradition, reigned over the classical era of Khmer civilization until the 11th century. A new dynasty of hick origin introduced Buddhism as royal religious discontinuities and decentralization result. The royal chronology ends in the 14th century. Great achievements in administration, agriculture, architecture, hydrology, logistics planning and the arts are testimony to a creative and progressive civilization - in its complication a cornerstone of Southeast Asian cultural legacy. A transitional time around 100 years followed, that initiated the Dark Ages or the Middle Period of Cambodian history in the mid fifteenth century. Although Hindu culture had been all but replaced, the monument sites at the old metropolis remained an important spiritual center. Yet since the mid 15th century the core population steadily moved to the east and stable at the juction of the Mekong and Tonle Sap rivers at Chaktomuk, Longvek and Oudong. Maritime trade was the basis for a very large handed 16th century. But, as a result foreigners - Muslim Malays and Cham, Christian European feat and missionaries - increasingly disturb and influence government affairs. Vague fortunes, a robust economy on the one hand & a disturbed culture and compromised royalty on the other are continuing features of the Longneck era. 7 | P a g e By the 15th century, the Khmers' styffy neighbours, the Mon people in the west and the Cham people in the east had successively been pushed aside or replaced by the resilient Siamese/Thai and Vietnamese. These powers had perceived, self understanding and increasingly followed the imperative of controlling the lower Mekong basin as the key to control all Indochina. A weak Khmer empire only encouraged the strategists in Ayutthaya (later Bangkok) and Hu?. Attacks on and conquests of Khmer royal residences left sovereigns without a fiesta and legit power base. Interference in succession and marriage policies added to the decay of royal status. Oudong was established in 1601 as the last royal place of the Middle Period. The 19th century arrival of technologically better and ambitious European colonial powers with policies of hard control put an end to regional riots and as Thailand, although humiliated and on the retreat, escaped colonization as a buffer state, Vietnam was to be the centre point of French colonial ambition. Cambodia, although largely neglected, had entered the Indochinese Union territory as a perceived entity and was capable to carry and reclaim its identity and integrity into modernity. After 80 years of pukka hibernation, the brief episode of Japanese occupation during World War II, that match with the investiture of king Sihanouk was the opening act for the unalterable process towards re-emancipation and modern Cambodian history. The empire of Cambodia (1953–70), independent since 1953, struggled to remain coastal in a world by polarisation of the nuclear powers USA and Soviet Union. As the Indochinese war sharpens, Cambodia becomes increasingly involved, the Khmer country is one of the results in 1970, another is civil war. 1975, derelict and in the hands of the Khmer Rouge, Cambodia suffer its darkest hour - Democratic Kampuchea and its long result of Vietnamese trade, the People's Republic of Kampuchea and the UN rulers towards Modern Cambodia since 1993. 8 | P a g e Name The official name of the country is the empire of Cambodia and in Khmer as (Preah Reacheanachak Kampuchea), often shortened to Kampuchea. Kampuchea derives from the Sanskrit word Kambuja or "Golden Land" or "Land of Peace and Prosperity", as described by the Khmer Buddhist friar Chuon Nath in his Khmer Dictionary. Cambodians refer to as, meaning "Khmer's Land" or more as Prateh Kampuchea, "Country of Kampuchea". Kampuchea is generally known as "Cambodia" in british and "Cambodge"&"Kamboj" in French. Kampuchea is mostly known to Easterners and Cambodia is more widely known to Westerners. The word Khmer can indicate the country, its people or its language. Geographic Location Cambodia has a land area of 181,035 square Km in the south-western part of the Indochina peninsula, about 20% of which is used for agriculture. It lies fully within the tropics with its southern most points narrowly more than 10° above the Equator. The country capital city is Phnom Penh. 9 | P a g e International borders are shared with a Thailand & the Lao People‘s Democratic Republic on the West and the North, & the social Republic of Vietnam on the East & Southeast. The country is bounded on the Southeast by the Gulf of Thailand. In comparison with neighbours, Cambodia is a geographical contact country administratively composed of 20 territory, three of which have relatively short nautical boundaries, 2 municipalities, 172 districts, and 1,547 communes. The country has a coastline of 435 km and vast mangrove stands, some of which are relatively undisturbed. Language of Cambodia The Cambodian language is Khmer, which is hereditary itself - and advanced in education with application of Indic languages Pali and Sanskrit from India. Also, the Khmer language is influenced by spoken and written Thai. Some technical languages are borrowed from French. However, English is generally communicated in hotels and business compounds at present days. English and French are popular 2nd languages and Chinese‘s is the third. National Anthem The anthem was particularly adopted in 1941 and reconfirmed in 1947, around the time of independence from France. In 1970, the empire was abolished, thereby replacing the carol as well. After the communist victory in 1975, former royalist symbols, including ―Nokoreach‖, were redentegrate for a short while until replaced with their own national symbols. During exile, the 2nd verse of Nokoreach was declared to be the anthem of Cambodia; after the royalist forces defeated the Vietnamese stooge regime in 1993, putting an end to their long civil war, the royalist anthem (all verses) was also restored to Cambodia. The status of the anthem is derived from the name of an ancient Khmer kingdom. "Nokor Reach" is the national anthem of the Kingdom of Cambodia. It was based on a Cambodian folk tune and written by Chuon Nath; the anthem was originally adopted in 1941 and reconfirmed in 1947, around the time of independence from France. In 1970, the monarchy was abolished, thereby replacing the anthem as well. After the communist victory in 1975, former royalist symbols, including "Nokor Reach", were reinstated for a short while. The Khmer Rouge then replaced it with Dap Prampi Mesa Chokchey ("Glorious Seventeenth of April"). After the 10 | P a g e royalist party FUNCINPEC defeated the former communists (Cambodian People's Party) in the 1993 elections, the royalist anthem was restored. National Flag The Cambodia flag is a curve of red and blue with an image of Angkor Vat placed at the centre of it. The flag was originally adopted in 1993. It was officially adopted on October 29, 1948 and remained until Oct 1970. In 1993, with the re-establishment of the Cambodian kingdom the Cambodian flag once again restructured. Angkor Vat, a Hindu temple, an integral and efficient part of the rich heritage of Cambodia proudly adorns the century flag. The blue colour symbolizes the nation's royalty. The red represents the nation and the white represents the religion. The emblem of the temple represents the structure of the unity. 11 | P a g e Government Originally a multiparty democracy, in reality "the country remains a one-party state dominated by the Cambodian People's Party and PM Hun Sen, a recast Khmer Rouge in power since 1985.