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Our Process Shows the Skilled & Intensive Methods That Go Into Our LINKBUILDER.IO LinkBuilding Process O u r p r o c e s s s h o w s t h e s k i l l e d & i n t e n s i v e m e t h o d s t h a t g o i n t o o u r w h i t e h a t l i n k b u i l d i n g s e r v i c e STEP1 STEP2 STEP3 STEP4 STEP5 STEP6 ANALYSIS OUTREACH RELATIONSHIP STRATEGY PROSPECTING RESULTS S e t t i n g u p C o m m u n i c a t i o n DEVELOPMENT W h o d o w e B r a i n s t o r m i n g T r a c k i n g & f o r s u c c e s s t a r g e t ? o p t i m i z a t i o n Analysis Settingupforsuccess We analyze analytics and search console to get a full picture of your website – Your most popular content, how long users are spending on your website, what pages they’re visiting and how they’re finding your website organically from Google. 1. KeywordAnalysis Which of your keywords & pages earn you the most traffic and what scope we have for improving your current ranking We then use industry-leading SEO tools like positions by building links. Ahrefs, Majestic and SEMrush to figure out some keyword analysis and to decide which 2. keywords we’d like to target; Whether you have any keywords with great potential – these are normally keywords ranked 10th-30th which have a great potential for low traffic. 3. Whether you have any ‘low hanging fruit’ – keywords ranked in the top 30 which have low competition, where we can raise rankings and see a strong impact, and therefore a strong ROI. Keyword Analysis via Ahrefs to figure out what pages will see most benefit from link building. 1. CompetitorAnalysis To see whether we can emulate some of their successful link building strategies to greater effect. This is an invaluable part of the process that has to come during the analysis phase – We 2. check the link profiles & rankings of your To see how difficult it is to rank for our direct competitors and keyword keyword ambitions – by analysing their competitors. We do this for the following link profile and other metrics, we can reasons; judge how much time is required into ‘beating’ your competitors. Link Audit Using powerful tools, we look at your existing links & anchor text to make sure there’s nothing ‘unnatural’ or dangerous about your link profile. This is very important, because we’ve worked with companies in the past who have used low-quality SEO services, and have either been penalised by Google or come dangerously close to being penalised by Google. Moz local Seomoz 1% ANCHORTEXTANALYSIS Moz.com 3.1% 3.1% Open site explorer MOZ . COM 4.1% MOZ Moz 13.3% MOZ.COM OPEN SITE EXPLORER SEOMOZ Other anchor text MOZ BAR 70.4% HERE OTHER ANCHOR TEXT UndertandingYourLinkProfile 1. Is your link profile safe? We’ll look at things like your anchor text ratio and any dangerous / toxic links. 2. What are your metrics like? We’ll evaluate how strong your website already is, and if you have any powerful links. 3. What trends can we spot? Often, we can spot trends that may help us for our link building campaign. Weevaluateyourcurrent ContentAudit content: You’ve probably heard the old adage ‘content is king’ – well that’s especially What existing content do you true when it comes to link building. have? Are you willing to invest in Great content is the number 1 incentive content? to encourage links to your website. Do you have a quality content creator? Do you have distribution channels? Social media pages, mailing list, blog subscribers etc. LinkBuilding Strategies Now that we’ve got a solid foundation, we need to establish which link building strategies to implement. ContentOutreach This is our bread and butter strategy for driving a ton of amazing, contextually relevant links to your best content. GuestPosts This strategy is often used when you don’t have a lot of content available on your website. It involves reaching out to relevant websites in your niche or a similar niche, and offering them an amazing piece of content. SponsoredPosts Sponsored posts can often be extremely beneficial in driving a serious amount of referral traffic, especially if the post heavily features your brand. ResourcePages People love linking out to their favourite resources on any given subject, and often have entire pages dedicated to linking their favorite resources. LinkRoundups With this strategy, using our advanced Google search operators, we find people who like to do this and we ask them to include our piece of content in a relevant roundup BrokenLinkBuilding We find broken links related to your niche, and then ask websites to replace the broken link with our link. LinkReclamation If your brand has been mentioned but not linked to, we'll reach out to try and claim a link. TopLists We create a list of top blogs or resources, post the list on our website and then approach each website or blogger on the list to show them the accomplishment. Infographics We develop an infographic based on insightful, unique data relevant to your industry. We show it to a targetted audience and ask them to share it on their website, with a link back to the original source. Scholarships This requires an investment – We usually recommend at least $1000 per year. We set up a scholarship on our website and then reach out to universities, colleges and other educational institutions. UniversityDiscounts This one works exceptionally well for E-commerce brands and those selling a physical or online product. We give Universities an exclusive student discount code for their students to utilise in exchange for listing us on their website. SocialLeverage If our clients have significant social followings, we love to use that to our advantage. People love their brands & blogs being put in front of large social communities, and we have developed some very effective techniques to win a ton of links by offering the value proposition of social media exposure. OnlinePR We reach out to journalists and online magazines to let them know about the story. Often times, we’ll be asked to pay a sponsorship sum, but it’s probably a whole lot less than a PR company would charge you for the benefit, with a potentially massive upside for your business. LocalBloggers Using Facebook groups and services like Meetup.com, you would be amazed at the number of local bloggers in your area. Just because Google can’t easily find them doesn’t mean they’re not there. OtherStrategies Reverse Engineering Competitor Links Forum & Comment Links Directory Links Professional Organizations & Partner Links ProjectManagement Now that we have everything in place, we need to create a plan of action that we can methodically execute over a period of time. This is where we create a project managemen planner. It means we can account and plan internally for each project, and it means that our clients have full transparency of the work we’re doing. Prospecting For any link building campaign prospecting is the bread and butter. We need to build a list of highly relevant websites to outreach based on our content, link strategy and niche. We use a number of effective methods for coming up with target prospects for each campaign… GoogleSearchOperators These are powerful combinations of words and characters that we use to filter out very specific search results from Google. Ahrefs We can leverage the power of Ahrefs to find highly linked content for inspiration, as well as finding hundreds of people linking to similar content in target audience. Pitchbox This is the most powerful outreach CRM on the market, giving us an incredible amount of data and performance feedback on our link building campaigns. It also has incredible prospecting features - We can find blog posts hot off the press (in the last 24 hours), we can find sites that review products just like ours and we can find highly relevant bloggers in our niche. ManualProspecting Tools are great, and they can sometimes help us come up with fantastic targetted lists. However, nothing beats the human eye, and using creativity to come up with a solid list of link targets is the most effective method in the book. Step1 We find contact information for each target, using tools to help expedite this process when possible Outreach Step2 Now that we've laid the foundations, outreach begins.. For each target, we craft and send them a personalized email, using unique information and their name if possible Step3 We communicate with those who respond to us, moving them down our pipeline until we’ve won a link Step4 We follow up with those who don’t respond – This is just as important as the initial outreach, over 60% of links are won from follow ups OUTREACH 150 PIPELINE 125 100 75 50 TO KEEP TRACK 25 OF LEADS & OPPERTUNITIES 0 OUTREACHED GOT A OUT OF NEGOTATION ALMOST WON LOST REPLY OFFICE THERE Outreach- Relationship Development Link Building is all about building trust with people. We treat others like humans and not just link targets. This allows us to earn more links now and in the future, by developing real relationships. DeliverResults 5,000 Ultimately, our goal is to help you increase 4,000 organic traffic to your website through the power of backlinks.
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