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Brisbane Jets Rugby League Football Club

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Brisbane Jets Rugby League Football Club CONFIDENTIAL TEASER Brisbane Jets Rugby League Football Club BlueMount Capital is mandated to assist the Brisbane Jets Rugby League Football Club Pty Ltd (“the Company”, “the Brisbane Jets”, “the Club”) with attracting both investors and/or sponsors to complete an investment, sponsorship, and/or other commercial transaction. The Brisbane Jets aspire to be a 100-year powerhouse, people focussed club that betters lives and drives community change by inspiring and empowering members to be best they can be. As a result, the Jets NRL Expansion Bid formed in December 2020 as a merger of the Brisbane Bombers NRL Expansion Bid and the Western Corridor NRL Expansion Bid to create what has been dubbed a ‘Super bid’ by the Brisbane media since its announcement in February 2021 and seeks to secure the 17th National Rugby League (NRL) license kicking off in the 2023 season. Company Information Executive Summary Brisbane Jets Rugby League Name • Applying for 17th NRL License; Football Club Pty Ltd • The Brisbane Jets bid represents three regions (the Local Areas) that Based Brisbane, Australia are Rugby League heartlands (the Heartland Community): o Ipswich (and West Brisbane); Company Overview o Toowoomba (including the Greater West); and Industry Sector Sport – National Rugby League o Central Queensland. • The Club will be a vertically integrated pathway club. Status Start-up • Each division of the Club will be directly controlled by its Board. Equity, convertible debt, debt • Each division of the Club will in turn adopt a vertically integrated Type of Raise financing, Sponsorship structure. Acquisition or IPO on an • This vertical integration will ensure that the Club remains true to its Exit Australian listed public exchange. core values and beliefs and focused on its mission and long-term objectives. • The Club will have three player and staff pathways; Game, Educational Company Financials and Vocational, and each will be vertical and simple. NRL Year ending Revenue EBITDA • The Game Pathway (for players, coaches and staff) will be directly 31st October linked to the Club’s Educational and Vocational Pathways in each of Setup $0 ($555,020) the Local Areas. • In each Local Area, a Youth Development Academy will be established Preparation Year $7,490,764 ($2,369,215) rather than Schools of Excellence so all students have access to the Year 1 $40,439,483 $5,400,764 Club’s Football Development Game Plan (FDGP). • Every player in the Heartland Community will have the opportunity to Year 2 $40,611,965 $5,056,375 be developed as a player and educated or learn a trade skill without Year 3 $41,145,794 $4,922,006 having to leave home. • Over 18,000 players (22,510 within 5 years) will directly benefit and be INVESTMENT OPPORTUNITY FOR encouraged to stay at home and in the game. s708 QUALIFIED INVESTORS ONLY • Every player in the Heartland Community will be exposed to the Club’s Coaching Philosophy as they aspire to play in the Club’s NRL teams Ask and so be “NRL’ ready. The Brisbane Jets are looking to raise at least $12m in direct • Every player in the Heartland Community will be exposed to the Club’s investment, convertible note, debt financing and/or values and identity so that when they reach the NRL they will be ready sponsorships. The Company is open to discussing various to the ambassadors for and the custodians of the Club’s values and funding structures with potential funders. The minimum identity. investment amount for equity investment has been set at $1m. The closing date for this offer is 31st July 2021. Please note all currency in this document refers to AUD unless otherwise indicated. AUSTRALIA CHINA USA BlueMount Capital (Qld) Pty Ltd ACN 147 942 603 Authorised Representative for AFSL 230680 Level 5 • 15 Astor Terrace Spring Hill Queensland 4000 Australia. Phone +61 7 3160 2840 Email [email protected] www.bluemountcapital.com Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 1 CONFIDENTIAL TEASER Bid History be based at the University of Southern Queensland in Springfield, 22 minutes west of the Brisbane Central Business District. The Brisbane Jets NRL Expansion Bid formed in December 2020 as a merger of the Brisbane Bombers NRL Expansion Bid and the The catchment of the bid encompasses the greater Brisbane region Western Corridor NRL Expansion Bid. (where the Brisbane Broncos experience less than 50% market share of rugby league fans1), Ipswich, Toowoomba and the Lockyer The bids had been operating independently in the pursuit of a Valley, providing the single largest population and participation National Rugby League license since 2010 and have joined forces growth of any Rugby League club in Australia2. to create what has been dubbed a ‘Super bid’ by the Brisbane media since its announcement in February 2021. Spectator Base The merger provides a strong rival to the Broncos and captures the The Brisbane Jets plan to operate in the Western Corridor, with grassroots and community orientation of the Western Corridor Player Pathway Partners within the Western Corridor and Central where the largest population and participation growth of the game Queensland, and by 2041 expect to attract 22,510 of Queensland’s resides in the catchment of Brisbane, Ipswich and Toowoomba. 72,833 players (over 30%). Central Queensland’s population figures are not included in the estimates, nor are those from the Scenic Rim. The bid continues to evolve and is in the final stages of development The spectator support base is expected to largely come from the of bid documentation to present to the Australian Rugby League population catchments of the Western Corridor (Brisbane Jets), commission to conclude by the end of July 2021. Brisbane City including Redlands Local Government Area (Brisbane Broncos) catchment and the Moreton Bay (Redcliffe Dolphins) as Vertical Integrated Pathways outline in the graph below: The three pathways take a simple approach: 1. Game Pathway Population Growth 2. Education Pathway The total population growth for the catchments is represented by the following graph: 3. Vocational Pathway Games When comparing the Western Corridor population to All 12 Telstra Premiership NRL Games are planned to be played at Brisbane/Redlands it was 59.25% of that population in 2016 but by Suncorp Stadium. 2041 it is estimated to be 74.97% - the Western Corridor is the fastest growing area in Queensland3. Until the proposed administration and training facility at North Ipswich Reserve is completed, the training location is expected to 1 To the Directors of the Brisbane Jets best knowledge. 3 To the Directors of the Brisbane Jets best knowledge. 2 To the Directors of the Brisbane Jets best knowledge. Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 2 CONFIDENTIAL TEASER It is likely that by 2061 the Western Corridor will have the biggest • Match Day Sponsors; population in Queensland and be larger than Brisbane. Ipswich • Match Day Activations; alone has a projected population growth of 179% in the next 20 • Digital (Website) Sales; years as shown by these figures4: • ISC Cup Partnership Revenue Sponsors; • Player Sponsors. Corporate Clubs The Brisbane Jets plan to have three Corporate Clubs: • Chairman’s Club; • First in Flight; and • The Lounge. These are limited number clubs with a maximum capacity of 10, 100 and 50 respectively. Each Club plan to have their own “special benefits”. The clubs are aimed at major organisations. Season Memberships Season Membership pricing for the Brisbane Jets is planned to be Revenue aligned along similar lines to the Brisbane Broncos. The Brisbane Jets are very mindful of the need to co-exist in a strong Rugby The Brisbane Jets plan to generate revenue through income League environment and, while the Broncos may be competitors on streams that include: the field, in entertainment value the Brisbane Jets want equality. There is no intention to diminish the Broncos brand through cut-price • Commercial Revenues; deals or over-priced offerings. • Corporate Clubs; • Season Memberships; The plan is to have six levels of membership: • General Ticketing; • Membership Rebates; • Platinum; • Corporate Hospitality; • Premium Economy; • Merchandise; • Economy; • NRL Contributions; and • Ground Control; • Events. • The Flight Deck; and • General Admission. Sponsorship General Admission (Ticketing) The Brisbane Jets’ commercial revenue stream is expected to be derived from sponsors support for the Brisbane Jets including: Once Season Memberships are sold, there remains the selling of general tickets to all unsold sections of the stadium. Again, being • Naming Rights; mindful of the pricing of the Brisbane Broncos, the prices are • Back top of Jersey; planned to be formulated along competitive lines. Crowd • Back bottom of Jersey; expectations are understated. Attendance figures are expected to • Sleeve; be: • Front of Shorts; • Derby – expecting 80% capacity (1 game); • Back of Shorts 1; • ANZAC – a specialty fixture of one game expecting 70% • Back of Shorts 2; capacity; • Chest / Sternum; • Marquee Games – those against clubs noted for their • Shoulders; drawing power of which three have been selected with an • Socks; expected capacity of 60%; • Membership Partner; • Standard Game – expecting four fixtures with a capacity • Community / Pathways Partner; of 40%; and • Hydration Partner; • Low – with an expected attendance of 30%. • Player Partners; • Media (On-Field) Signage; 4 To the Directors of the Brisbane Jets best knowledge. Brisbane Jets Rugby League
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