Brisbane Jets Rugby League Football Club

Home , Ipswich Jets, National Rugby League, Redcliffe Dolphins

CONFIDENTIAL TEASER

BlueMount Capital is mandated to assist the Brisbane Jets Rugby League Football Club Pty Ltd (“the Company”, “the Brisbane Jets”, “the Club”) with attracting both investors and/or sponsors to complete an investment, sponsorship, and/or other commercial transaction.

The Brisbane Jets aspire to be a 100-year powerhouse, people focussed club that betters lives and drives community change by inspiring and empowering members to be best they can be. As a result, the Jets NRL Expansion Bid formed in December 2020 as a merger of the Brisbane Bombers NRL Expansion Bid and the Western Corridor NRL Expansion Bid to create what has been dubbed a ‘Super bid’ by the Brisbane media since its announcement in February 2021 and seeks to secure the 17th National Rugby League (NRL) license kicking off in the 2023 season.

Company Information Executive Summary Brisbane Jets Rugby League Name • Applying for 17th NRL License; Football Club Pty Ltd • The Brisbane Jets bid represents three regions (the Local Areas) that Based Brisbane, Australia are Rugby League heartlands (the Heartland Community):

o Ipswich (and West Brisbane); Company Overview o Toowoomba (including the Greater West); and Industry Sector Sport – National Rugby League o Central Queensland. • The Club will be a vertically integrated pathway club. Status Start-up • Each division of the Club will be directly controlled by its Board. Equity, convertible debt, debt • Each division of the Club will in turn adopt a vertically integrated Type of Raise financing, Sponsorship structure. Acquisition or IPO on an • This vertical integration will ensure that the Club remains true to its Exit Australian listed public exchange. core values and beliefs and focused on its mission and long-term

objectives. • The Club will have three player and staff pathways; Game, Educational Company Financials and Vocational, and each will be vertical and simple. NRL Year ending Revenue EBITDA • The Game Pathway (for players, coaches and staff) will be directly 31st October linked to the Club’s Educational and Vocational Pathways in each of Setup $0 ($555,020) the Local Areas. • In each Local Area, a Youth Development Academy will be established Preparation Year $7,490,764 ($2,369,215) rather than Schools of Excellence so all students have access to the

Year 1 $40,439,483 $5,400,764 Club’s Football Development Game Plan (FDGP). • Every player in the Heartland Community will have the opportunity to Year 2 $40,611,965 $5,056,375 be developed as a player and educated or learn a trade skill without

Year 3 $41,145,794 $4,922,006 having to leave home. • Over 18,000 players (22,510 within 5 years) will directly benefit and be INVESTMENT OPPORTUNITY FOR encouraged to stay at home and in the game. s708 QUALIFIED INVESTORS ONLY • Every player in the Heartland Community will be exposed to the Club’s

Coaching Philosophy as they aspire to play in the Club’s NRL teams Ask and so be “NRL’ ready. The Brisbane Jets are looking to raise at least $12m in direct • Every player in the Heartland Community will be exposed to the Club’s investment, convertible note, debt financing and/or values and identity so that when they reach the NRL they will be ready sponsorships. The Company is open to discussing various to the ambassadors for and the custodians of the Club’s values and funding structures with potential funders. The minimum identity. investment amount for equity investment has been set at $1m. The closing date for this offer is 31st July 2021. Please note all currency in this document refers to AUD unless otherwise indicated.

AUSTRALIA CHINA USA

BlueMount Capital (Qld) Pty Ltd ACN 147 942 603 Authorised Representative for AFSL 230680 Level 5 • 15 Astor Terrace Spring Hill Queensland 4000 Australia. Phone +61 7 3160 2840 Email [email protected] www.bluemountcapital.com Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 1

CONFIDENTIAL TEASER

Bid History be based at the University of Southern Queensland in Springfield, 22 minutes west of the Brisbane Central Business District. The Brisbane Jets NRL Expansion Bid formed in December 2020 as a merger of the Brisbane Bombers NRL Expansion Bid and the The catchment of the bid encompasses the greater Brisbane region Western Corridor NRL Expansion Bid. (where the Brisbane Broncos experience less than 50% market share of rugby league fans1), Ipswich, Toowoomba and the Lockyer The bids had been operating independently in the pursuit of a Valley, providing the single largest population and participation National Rugby League license since 2010 and have joined forces growth of any Rugby League club in Australia2. to create what has been dubbed a ‘Super bid’ by the Brisbane media since its announcement in February 2021. Spectator Base

The merger provides a strong rival to the Broncos and captures the The Brisbane Jets plan to operate in the Western Corridor, with grassroots and community orientation of the Western Corridor Player Pathway Partners within the Western Corridor and Central where the largest population and participation growth of the game Queensland, and by 2041 expect to attract 22,510 of Queensland’s resides in the catchment of Brisbane, Ipswich and Toowoomba. 72,833 players (over 30%). Central Queensland’s population figures are not included in the estimates, nor are those from the Scenic Rim. The bid continues to evolve and is in the final stages of development The spectator support base is expected to largely come from the of bid documentation to present to the Australian Rugby League population catchments of the Western Corridor (Brisbane Jets), commission to conclude by the end of July 2021. Brisbane City including Redlands Local Government Area (Brisbane Broncos) catchment and the Moreton Bay (Redcliffe Dolphins) as Vertical Integrated Pathways outline in the graph below:

The three pathways take a simple approach:

1. Game Pathway

Population Growth 2. Education Pathway The total population growth for the catchments is represented by the following graph:

3. Vocational Pathway

Games When comparing the Western Corridor population to All 12 Telstra Premiership NRL Games are planned to be played at Brisbane/Redlands it was 59.25% of that population in 2016 but by Suncorp Stadium. 2041 it is estimated to be 74.97% - the Western Corridor is the fastest growing area in Queensland3. Until the proposed administration and training facility at North Ipswich Reserve is completed, the training location is expected to

1 To the Directors of the Brisbane Jets best knowledge. 3 To the Directors of the Brisbane Jets best knowledge. 2 To the Directors of the Brisbane Jets best knowledge.

Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 2

CONFIDENTIAL TEASER

It is likely that by 2061 the Western Corridor will have the biggest • Match Day Sponsors; population in Queensland and be larger than Brisbane. Ipswich • Match Day Activations; alone has a projected population growth of 179% in the next 20 • Digital (Website) Sales; years as shown by these figures4: • ISC Cup Partnership Revenue Sponsors;

• Player Sponsors.

Corporate Clubs

The Brisbane Jets plan to have three Corporate Clubs:

• Chairman’s Club; • First in Flight; and • The Lounge.

These are limited number clubs with a maximum capacity of 10, 100 and 50 respectively. Each Club plan to have their own “special benefits”. The clubs are aimed at major organisations.

Season Memberships

Season Membership pricing for the Brisbane Jets is planned to be Revenue aligned along similar lines to the Brisbane Broncos. The Brisbane Jets are very mindful of the need to co-exist in a strong Rugby The Brisbane Jets plan to generate revenue through income League environment and, while the Broncos may be competitors on streams that include: the field, in entertainment value the Brisbane Jets want equality. There is no intention to diminish the Broncos brand through cut-price • Commercial Revenues; deals or over-priced offerings. • Corporate Clubs;

• Season Memberships; The plan is to have six levels of membership: • General Ticketing; • Membership Rebates; • Platinum; • Corporate Hospitality; • Premium Economy; • Merchandise; • Economy; • NRL Contributions; and • Ground Control; • Events. • The Flight Deck; and • General Admission. Sponsorship General Admission (Ticketing) The Brisbane Jets’ commercial revenue stream is expected to be derived from sponsors support for the Brisbane Jets including: Once Season Memberships are sold, there remains the selling of general tickets to all unsold sections of the stadium. Again, being • Naming Rights; mindful of the pricing of the Brisbane Broncos, the prices are • Back top of Jersey; planned to be formulated along competitive lines. Crowd • Back bottom of Jersey; expectations are understated. Attendance figures are expected to • Sleeve; be: • Front of Shorts; • Derby – expecting 80% capacity (1 game); • Back of Shorts 1; • ANZAC – a specialty fixture of one game expecting 70% • Back of Shorts 2; capacity; • Chest / Sternum; • Marquee Games – those against clubs noted for their • Shoulders; drawing power of which three have been selected with an • Socks; expected capacity of 60%; • Membership Partner; • Standard Game – expecting four fixtures with a capacity • Community / Pathways Partner; of 40%; and • Hydration Partner; • Low – with an expected attendance of 30%. • Player Partners; • Media (On-Field) Signage;

4 To the Directors of the Brisbane Jets best knowledge.

Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 3

CONFIDENTIAL TEASER

As a comparison, the average attendance at Broncos games over Expected expenses leading up to November 2022 total $10.4m and the past few years (ignoring season 2020) when compared to the are apportioned across the following: Brisbane Jets expectations are as follows5: Milestones To Nov 2021 To Nov 2022

Staff (Including Contractors $380,000 $3,979,611 & On Costs) Players Wages - Top 30 $0 $0 Player Development Wages $0 $0 Player Train & $0 $0 Replacement Wages Corporate Clubs $0 $1,520,050 Corporate Clubs $0 $312,500 Commissions When considering game attendance it is important to remember that the Queensland Crushers in their first year in 1995 had a home Season Memberships $0 $1,099,007 crowd average of just over 21,000. Pricing for the Brisbane Jets is General Ticketing Costs $0 $0 planned to be aligned along similar lines to the Brisbane Broncos and is expected to include all travel arrangements by bus or train as Corporate Hospitality $0 $0 part of the Suncorp Stadium ticket inclusions. Merchandise $0 $555,500 To assist the NRL partnership with Channel 9, costing has been set Commercial Revenue Cost $0 $0 for Friday night games, so enabling Channel 9 to have a televised game from Queensland each week of the season (apart from State Gameday Venue $0 $0 of Origin programming). For budgeting purposes, two games per Football Costs $0 $387,680 month over six months have been allocated, the better attended games being at the start of the season. All costing has been Ancillary Expenses $175,020 $2,005,631 completed in accordance with Suncorp Stadium Agreement’s Events $380,000 $3,979,611 pricing and conditions. Costs have been budgeted in the month that they occurred rather than payment terms from Suncorp Stadium so Total $555,020 $9,859,979 that direct association can be made. Bid Team Leadership Use of Funds Steven Johnson The Brisbane Jets are seeking the committment of funds to ensure CEO of QLD Law Group; Chair of Ipswich Jets RLFC; Chair, Arthur the Club can remain viable in supporting both its capital and Beetson Foundation operating expenditure until the following milestones: https://www.linkedin.com/in/steven-johnson-956a514b/

Milestones Nicholas Livermore The NRL begins funding coach and playing Director of Dynamic Sports; Director of All Stars Fight Night November 2022 staff salary and expenses https://www.linkedin.com/in/nicholaslivermore

The Brisbane Jets begin receiving general Scott Sattler March 2023 ticketing sales revenue at the commencement of the NRL 2023 season Director of Complete Corporate Services & Head of Rugby League https://www.linkedin.com/in/scott-sattler-0b609b16a/

Chris Mangan

Director of Corporate Protection Australia; Managing Director, Military Agency Services https://www.linkedin.com/in/chris-mangan-5023694/

Mick Nash Director of Safety & Health Cross-River Rail; Director, Recov Global Mining Solutions https://www.linkedin.com/in/mick-nash-72680aa/

5 To the Directors of the Brisbane Jets best knowledge.

Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 4

CONFIDENTIAL TEASER

negative flow, these months being November through to February Peter Jeffries that follows operation trends within the relevant sport environment. Director of Simplicity Systems https://www.linkedin.com/in/peter-jeffries-a5736117/ Cash flow projections and the progressive cash situation over the establishment period are represented as follows, showing the Mark Hohn situation both with and without investor involvement: Director of Multhana Services, Managing Director CMBM Facility Services; Vice President, BSCAA; FOG (Former Origin Great) #77 https://www.linkedin.com/in/mark-hohn-9730761b/

Bid Timeline

Anticipated key dates are as follows;

• 7th June 2021 o Expression of Interest process closed. • July 2021 o The NRL will evaluate expressions of interest from the Brisbane Jets, Brisbane Firehawks and Redcliffe Dolphins; o Public announcement of Brisbane Jets for 2023 NRL Entry. Profitability • August 2021 o Marquee player announcements; Though the initial fifteen-month to two-year period is expected to o Intrust super cup announcement; indicate a trading loss situation due to establishment and o On-sale of membership and unveiling of team development costs, the Brisbane Jets’ forecast projects to provide jersey; for a steady profit, annually increasing to provide a stable o Announcement of Coach and key roles. sustainable environment into the future. • September 2021 o Corporate hospitality program on-sale Profit calculations have been based on realistic income projections commencement; as well as some overstated expenses. The Brisbane Jets team o Commercial partnership roll-out; concludes that the profit projections are attainable and form a sound o Tender announcement for jersey rights. base for not only the future of the Brisbane Jets, but also a solid • November 2021 base that plans to allow the Brisbane Jets to grow both the o 1 Year countdown to team arrival; community where it operates and also the pathway clubs that the o Official launch of Brisbane Jets 30-man roster. Brisbane Jets support.

Financial Overview Profit projections through to the end of season 2027 are:

Cashflow

The establishment period is expected to involve negative cash flow as the Brisbane Jets begins employment and sets the path to future success. Negotiations with investors, major corporate groups and supporters will determine the timing of the cash flow position, currently projected to be completely positive from the point when the Brisbane Jets begin playing.

Once positive, continued cash flow is expected to grow the cash reserves of the Brisbane Jets. Current forecasting has the Brisbane Jets producing positive cash flow during the first playing year once investors are confirmed, gradually building up cash reserves to cement its long-term viability. Note that the approach to sales and financing expects to involve a four-month period each year of

Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 5

CONFIDENTIAL TEASER

PLEASE READ THE FOLLOWING INVESTOR WARNING: (i) The information prepared in this publication has been prepared by or on behalf of the person who is proposing to issue the securities and BlueMount Capital (Qld) Pty Ltd or Funding Strategies Pty Ltd have not undertaken an independent review of the information contained in this publication; (ii) The information contained in this publication about the proposed business opportunity and the securities is not intended to be the only information on which the investment decision is made and is not a substitute for a prospectus or any other notice that may be required under the Corporations Law, as this law may apply to the investment. Detailed information may be needed to make an investment decision, for example: accounts; a business plan; information about ownership of intellectual or industrial property; or expert opinions including valuations or auditors’ reports; (iii) Prospective investors should be aware that no established market exists for the trading of any securities that may be offered; and (iv) A prospective investor is strongly advised to take appropriate professional advice before accepting an offer for issue or sale of any securities or scheme interests.

EXCLUDED OFFER Any offer of securities of the Company contained in this Document is an offer of securities which does not require disclosure to investors under Part 6D.2 Section 708 of the Corporations Act 2001 (Cth), and is therefore only open to Sophisticated Investors, Professional Investors and other investors to whom an offer can be made under Part 6D.2 of the Act without the need for a disclosure document. The closing date for this offer is 31st July 2021.

DISCLOSURE BlueMount Capital (Qld) Pty Ltd is authorised under AFS Licence Number 230680, Corporate Authorised Representative number 398161. BlueMount Capital (Qld) Pty Ltd, its directors and associates may earn corporate advisory or capital raising fees from the Brisbane Jets Rugby League Football Club Pty Ltd, including options or shares in the Company which are not yet included in this document. JURISDICTIONAL DISCLAIMER This Publication is not an offer of securities, and does not apply in any jurisdiction where, or to any person to whom, it would not be lawful to issue securities. If you access this Publication or our website from locations outside Australia, you do so at your own initiative and are responsible for compliance with local fundraising laws.

No action has been taken to register or qualify the securities of companies published in this publication or our website or otherwise to permit a public offering of the securities on offer in any jurisdiction outside Australia.

Further, this publication and our websites (www.fundingstrategies.com.au or www.bluemountcapital.com) do not constitute an offer to sell, a solicitation of, or an invitation to subscribe for or to buy, securities in the United States or in relation to any U.S. person (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("the U.S. Securities Act")).

AUSTRALIA CHINA USA

Brisbane Jets Rugby League Football Club | Teaser | 22 June 2021 P a g e | 6