CHINACONTENTS

6 Chinese Market Timeline

TABLE OF TABLE 10 Positive Signs for 2021 12

2021 Preview 14

Quoted 16

18

Key Brand Overview 20 New Ships

Ships Berths Passengers22 18 40,412 9.4% 2,224,058 Growth Overview 26 Market Capacity

Operator Capacity 42 BreakdownCosta:

542020 2015-2027 Market Overview : 2,100: 10,500 Costa Serena: 3,000: 15,000 : 4,232: 21,160 2020 Realized Capacity 56 (3 ships/9,332 berths) 46,660

Royal Caribbean: 60 ‘Dawn Before Sunrise’ Costa: Driving Demand in 2021

4 Cruise Industry News: 2021 China Market Report CHINA

TABLE OFCONTENTS

62

64 Genting Cruise Lines: Restart in Asia 66 Astro Ocean: New Entrant

3 | Price Control Chinese Booking No one wants to give up on price early as agents work together to keep pricing up. At this point, some agents split up their blocks to more agents. Trends 4 | Differentiation 5 | Secondary Market The Chinese market has slowly moved away from the Same cruise, di erent travel agents. Some As the sailing date nears, some cabins full-ship charter business model, and now relies mainly agents may specialize in specic source mar- go unsold. Another layer of sales on a block and group booking system. kets. Each agent customizes the package – agents, known as scalpers, o er the including di erent perks, whether it be same cruise for drastically reduced onboard internet, specic shore excursions prices at the last minute despite not and/or ship transfers. controlling the inventory. Sales are 68 30-40 Days ripe on WeChat. Average Booking Window in China

p r i Agent Agent Agent Agent c Market Conditions Rebound e

1 | GroupChinese Bookings Booking Trends Passengers book cruises mainly via travel agents, who buy up blocks of state- 6 | Shore Excursions Revenue 7 | Price Drop rooms. Agents arrange transportation, Perhaps most important to agents blocking Not wanting to lose money, shore excursions and even embarkation. staterooms have been shore excursions. Often many travel agents will work 2 | Four to Eight taking a hit on the ticket price, revenue is made last-minute deals with scalp- up with shopping-themed excursions in Japan. ers, selling cabins at a deeply Cruise lines have gotten away from the chartering Agents either get a fee for sending passengers discounted rate. model and are now blocking out cabins to to specic shops, or get a commission on any 70 between four and eight travel agencies per depar- sales. In some cases, the cruise ticket has served ture, trying to spread risk among multiple sellers. as a loss leader for shop sales.

Chinese Port Guide Big Ports Modernize 71

Kai Tak: Hoping For A Strong Restart 72

Copyright © Free Vector Maps.com 73

Building Blocks 74

76 Global Dream

Costa Firenze 78 China Moves to Home- 80 grown Limited Success Industry Global84 Orderbook

Cruise Line Ship Cost(1) Tonnage Capacity Yard Sailing Delivery 2024: Royal Caribbean Unnamed $1,100 200,00088 5,000 Meyer Turku TBA Q2 MSC Cruises Unnamed $600 64,000 1,000 TBA Spring Celebrity Unnamed $900 129,500 2,900 Chantiers de l’Atlantique TBA Fall MSCReady Cruises to DrydockUnnamed $1,200 205,700 5,400 ChantiersOrderbook de l’Atlantique TBA TBA Norwegian Unnamed $850 140,000 3,300 Fincantieri TBA TBA Carnival China Unnamed $750 135,000 5,000 CSSC China TBA Viking Ocean Unnamed $400 47,000 930 Fincantieri World TBA TUI Cruises Unnamed $850 161,000 4,000 Fincantieri TBA TBA Ocean Residences Njord $650 80,000 300Cruise IndustryDIV News: 2021World China MarketTBA Report 5 2025: Royal Caribbean Unnamed $1,100 200,000 5,000 Meyer Turku TBA Spring MSC Cruises Unnamed $600 64,000 1,000 Fincantieri TBA Spring Princess Unnamed $1,000 175,000 4,300 Fincantieri TBA Spring MSC Cruises Unnamed $1,200 205,700 5,400 Chantiers de l’Atlantique TBA TBA Norwegian Unnamed $850 140,000 3,300 Fincantieri TBA TBA Viking Ocean Unnamed $400 47,000 930 Fincantieri World TBA Viking Ocean Unnamed $400 47,000 930 Fincantieri World TBA Oceania Unnamed $660 67,000 1,200 Fincantieri TBA TBA

2026: MSC Cruises Unnamed $600 64,000 1,000 Fincantieri TBA Spring Viking Ocean Unnamed $400 47,000 930 Fincantieri World TBA Viking Ocean Unnamed $400 47,000 930 Fincantieri World TBA TUI Cruises Unnamed $850 161,000 4,000 Fincantieri TBA TBA Norwegian Unnamed $850 140,000 3,300 Fincantieri TBA TBA 2027: Viking Ocean Unnamed $400 47,000 930 Fincantieri World TBA Norwegian Unnamed $850 140,000 3,300 Fincantieri TBA TBA MSC Cruises Unnamed $1,200 205,700 5,400 Chantiers de l’Atlantique TBA TBA COASTAL SHIPS: ✔ American Jazz $80 5,148 195 Chesapeake U.S. 2020 Havila Capella $200 15,812 468 Tersan Norway 2021 Havila Castor $200 15,812 468 Tersan Norway 2021 American Melody $80 5,148 195 Chesapeake U.S. 2021 American Unnamed $80 5,148 195 Chesapeake U.S. 2021 Havila Polaris $200 15,812 468 Tersan Norway Q4 2021 Havila Pollux $200 15,812 468 Tersan Norway Q4 2021 Viking Mississippi $150 1,000 386 Edison Chouest U.S. 2022 INDEX ADVERTISER

3-Point Logistics...... 115 Everglades ...... 7 Mapei ...... 19 AB-InBev...... 2 Fincantieri Interiors ...... 93 MarineXchange ...... 11 Antti Marine ...... 109 Fincantieri Si ...... 39 MHA ...... 1 Apollo ...... 71 Fincantieri ...... 15 Naval Rocha ...... 81 Bureau Veritas ...... 51 Fugro ...... 79 Quantum Stabilizers ...... 35 Coca-Cola ...... Cover 4 Galveston ...... 87 Resco ...... 21 Charleston ...... 91 Gangwon-do Maritime Tourism ...... 45 Scanbox ...... 71 Danish Decoration ...... 37 GDS ...... 33 Somec ...... 13 DeCurtis ...... 17 Harland Wolff ...... 89 SunStone ...... Cover 2 Detyens ...... 37 Headhunter ...... 119 Tillberg Design of Sweden ...... 5 Dianthus ...... 47 International Registries ...... 119 Tomas Tillberg Design...... Cover 3 Dimeq ...... 39 Kai Tak ...... 43 Yeosu ...... 49 Dominica ...... 91 MagicMan ...... 111

Cruise Industry News uartery Maaine: a 2020 127