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$S:\Pew Drafts\Aug2006$ PEW RESEARCH CENTER FOR THE PEOPLE & THE PRESS AUGUST 2006 NEWS INTEREST INDEX FINAL TOPLINE August 9-13, 2006 N=1506 ASK FORM 2 ONLY [N=775]: Q.18F2 I’d like to get your general impression of some news figures. Even if it is not someone you watch regularly, we just want to get your overall impression. First… [INSERT ITEM; RANDOMIZE] What ONE WORD best describes your impression of [REPEAT NAME ONLY]? Just the one best word that describes [him/her]. (OPEN-END. PROBE ONCE IF RESPONDENT ANSWERS “DON’T KNOW”) How about [NEXT ITEM]? What ONE WORD best describes your impression of [REPEAT NAME ONLY]? a.F2 Katie Couric, who will become the anchor of the CBS Evening News later this summer b.F2 Brian Williams, the anchor of the NBC Nightly News c.F2 Charles Gibson, who recently became the anchor of the ABC World News Katie Couric Brian Williams Charles Gibson 57 Good 65 Good 71 Good 16 Liberal 21 Okay 20 Okay 14 Alright 20 Like him 17 Like him 13 Perky 19 Fair 16 Trustworthy 13 Okay 10 Alright 14 Informed 10 Cute 10 Informative 12 Alright 10 Informed 9 Knowledgeable 9 Professional 10 Like her 8 Excellent 8 Competent 9 Knowledgeable 8 Professional 8 Fair 9 Nice 7 Competent 8 Knowledgeable 8 Dislike 7 Thorough 7 Experienced 8 Energetic 6 Informed 7 Thorough 8 Fair 6 Intelligent 6 Informative 8 Interesting 5 Confident 5 Great 8 Smart 5 Honest 5 Integrity 7 Honest 5 Liberal 5 Intelligent 6 Biased 5 Unknown 5 Old 6 Bubbly 4 Accurate 4 Adequate 6 Excellent 4 Capable 4 Confident 6 Fluffy 4 Moderate 4 Honest 6 Intelligent 4 Trustworthy 4 Personable 5 Bad 4 Unknown 5 Competent 5 Informative 390 Don’t know/No Answer 388 Don’t know/No Answer 5 Professional 5 Trustworthy 4 Annoying 4 Capable 4 Caring 4Fine 4 Friendly 4 Great 4 Lightweight 4 Love her 4 Overrated 246 Don’t know/No Answer * The numbers listed represent the number of respondents who offered each response; the numbers are not percentages. Only words offered by four or more respondents are shown. .

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