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America Gobbles Snacks at Record Rates Learn What Older People Expect from Retailers from Traditional Favorites

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America Gobbles Snacks at Record Rates Learn What Older People Expect from Retailers from Traditional Favorites Associated Food Dealers BULK RATE 18470 W. 10 Mile Rd. U. S. Postage Southfield, Ml 48075 PAID Permit No. 36 Address Correction Requested Detroit, Ml An official publication of the Associated Food Dealers of Michigan JUNE 1997 and its affiliate, Package Liquor Dealers Association Inside Make way for OPALs - America gobbles snacks at record rates Learn what older people expect from retailers from traditional favorites. However, the Page 3 The study of consumer former have not cannibalized the latter; Anthony’s Old World snacking behavior from rather, “better for you” snacks are Market positions itself the Consumer Snacking for new world sales bringing the incremental growth to the Behavior Report reveals Page 8 category because they’re being — above all— a paradox, Turning Unsaleables into purchased largely by consumers who which is this: in an era of Opportunities may not have previously bought snacks. heightened health Page 12 Traditional snackers still want their consciousness, regular snacks, although there is some consumption of snack substitution of low-fat for full-fat foods is at record levels occurring. and rising. This trend is supported by data This phenomenon is Michigan moves collected for this study which indicate closer to EBT explained, in part, by the growth in reduced-fat, low-fat, that the low-fat snack segments are not well developed. and no-fat snacks. (Industry sources say the market for (Only pretzels and popcorn are perceived as “okay” or implementation these products grew at a rate of 20 percent in 1994, and is “good for you" ) Rather, growth in the snack industry Recently representatives now the fastest-growing segment of the snack category.) relies more on constant new product innovations — both of the State of Michigan met However, reduced-fat, low-fat, and no-fat snacks in reduced-fat and full-fat snacks — that offer variety and with the retail community to (excluding pretzels and popcorn, which are inherently excitement and at the same time appeal to consumer discuss plans for low in fat) still only represent approximately five percent expectation for taste and overall satisfaction. implementation of an of snack category sales. That’s not to say that the lower-fat snack trend isn’t here electronic benefits transfer What this suggests is that growth in the snack category to stay, especially as manufacturers improve on taste. (EBT) system for several is coming both from new low-fat and no-fat products a n d See Snacks, page 32 state assistance programs including cash assistance, food stamp and WIC programs. Invitations to bid on the implementation project were sent to qualified EBT service providers with an April 18 due date for return of Proposals. The organization whose bid is accepted will provide a minimum three month demonstration of the system, beginning January It’s time to 1,1998, within Jackson County. Upon successful head for the implementation of the driving range county-wide test, the Get ready for the Program will be expanded AFD 1997 Scholarship state-wide under a seven Who is Michigan’s Golf Outing! Thursday years contract Currently, Best Bagger? July 24, 1997 at the Maryland, New Mexico, Wolverine Golf Course. South Carolina. Texas and There’s only one way to find out, For more information Utah are the only states enter the 1997 Michigan Best sec page 15 or call operating state-wide Bagger Contest! Tom Amyot at AFD programs. Monday, June 30, 1997 Tel/Twelve Mall, Southfield (248) 557-9600. More Legislative Updates Details on page 27 FOOD & BEVERAGE REPORT. JUNE 1997 ... It's back and it's definitely in action. This Stuff is even cooler than before, with new, active sports gear you can use all year long. And this time, there's a new twist that takes Stuff over the top. Now you can enter to win Fantasy Stuff. Unbelievable, one-of-a-kind sports experiences that get you right in the face of your favorite stars. You're gonna hang with these mega sports celebs, kick back in cool places, and just live larger than is humanly possible. So get ready to Collect the Points. Get the Stuff. Live the Fantasy. _ _ 2.....FOOD & BEVERAGE REPORT, JUNE 1997 Executive Director’s Report Mark Karmo, Chairman Royal Food Center Golden Valley Supermarket Bill Viviano Vice Chairman. Future Planning House of Prime Sam Yono Vice Chairman. Legislation, Palace Plaza Ronnie J. Jamil Vice Chairman, Membership Mug & Jug Liquor Store Move over YUPPIES Terry Farida Treasurer. Value Center Market Sam Dallo Secretary, In 'N' Out Foods, Region 4 and DINKS, make way Nabby Yono XTRA Foods, Orchard Food Center Frank Arcori V.O.S Buying Group Amir Al-Naimi Joy-Thrifty Scot for OPALS Tom Simaan Lafayette Park Supermarket Fred Dally Medicine Chest Jim G arm o important consumer? What am Galaxy Foods, Region 2 I doing to make my business Richard George Wine Barrel Plus senior-friendly? Here are a few Raad Kathawa guidelines: Ryan s Foods, Region 1 Alaa Naimi Reputation - OPALS are very Thrifty Scot Supermarket Alan Stotsky likely to use the services of an Concord Drugs, Region 6 organization such as the Better Thomas Welch Hollywood Super Markets Business Bureau to check the Brian Yaldoo history or reputation of a company Woodward Long Lake Shell seniors - You should consider Jerry Yono before they decide to do business. D & L Market using older models in your They will also steer clear of advertising or placing your ads in businesses that do not have a good Al Chittaro media that appeal to older readers, Faygo Corp. reputation. G ary Davis You remember the YUPPIES. listeners and viewers. Tom Davis & Sons Dairy Co. Service after the sale - It Denny Otto (Young Urban Professionals) and OPALS also resent any form of behooves you to review your post- Spartan Stores, Region 3. the DINKS, (Double Income, No deception and make no mistake, Ron Paradoski sale procedures to ensure that Strohs/Mooney Ice Cream Kids). Both groups have had their they can spot it in an instant. They Mike Rosch contact is made with your senior General Wine & Liquor Co. fair share of the economic know you can’t guarantee lowest customers. Recognize them when Cal Stein spotlight in the recent past. prices. And don’t be afraid to ask Sales Mark, Region 5 they come through your door. Ask Barbara Weiss-Street Now it appears the spotlight, directly for their business. Above The Paddington Corporation how they liked the products they especially where the marketplace all, remember we’re all getting Chris Zebari purchased during their last visit ________ Pepsi-Cola Company is concerned, has shifted to the older. Common, old-fashioned and offer your help and OPALS; Older People with courtesy and respect goes a long suggestions. Joseph D. Sarafa Active Lifestyles, whose buying way with all customers, especially Executive Director & Publisher Guarantee or warranty of the Judy Mansur power is something to consider. the ever-increasing group of product or workmanship You Services This shift should certainly come OPALS. Daniel Reeves should offer to stand behind your Deputy Director as no surprise. As the baby Cheryl Twigg products, and DO IT! Office Manager boomers age, we must begin to NEW AREA CODE Being made comfortable in Elizabeth Arbus look at the “graying of America' Those of you who are not within Executive Assistant the shopping environment - Arc Sylvia Youhana Today, the U.S. population lives the metropolitan Detroit area may your younger sales people trained Receptionist longer, stays working longer, is not know that most of Oakland Danielle MacDonald to work with seniors? If not, get Trade Show more mobile and spends more county now has a new area code: Sabah Brikho them trained! Is your store Membership Sales money in their golden years than 248. For the next few months, handicapped accessible? Do you Harley Davis any other age group. both 810 and 248 will work when Coupons provide motorized shopping carts Ruel Williams Estimates tell us that the calling Oakland county phone Community Relations for those who may need them to average discretionary income of numbers. Then, in September only Ray A m yot get around? Advertising the 65+ set is $6,000. twice that of 248 will work. For a list of Tom Am yot Overall thoughtfulness - Is Special Events the 25 to 29-year-old bracket. telephone number prefixes that are your signage easy for older eyes to Eric Ham Since OPALS easily represent the affected, call Ameritech at 1-800- Harmony Project read? Is the store easy to navigate Karoub Associates fastest growing segment in the 831-8989. It’s a good idea to Legislative Consultant through? Is there a place to sit and marketplace, you, as a business change your personal phone Gadaleto & Ramsby rest? These are all important Health Care owner or manager, should be books, phone and fax programs to James Bellanca Jr. concerns. Bellanca. Beattie & DeLisle asking these questions: What is avoid confusion later. AFD's Legal Counsel Advertising that appeals to Jerry Urchek my business doing to attract this number is now (248) 557-9600. CPA Michele MacWilliams Metro Media Associates. Inc. Your opinions are important to us! Call AFD at (248) 557-9600 or (800) 666-6AFD. Public Relations. ________Or write to us at 18470 West Ten Mile Road, Southfield, Ml 48075. AFD Food & Beverage Report Editor FOOD & BEVERAGE REPORT, JUNE 1997 .... .3 Calendar Guest Editorial June 30 Michigan Best Bagger Contest Hosted by Associated Food Dealers of Michigan and A message of caution to Michigan Grocers Association Tel/Twelve Mall, Southfield (248) 557-9600 retailers July 24 AFD's Annual Scholarship Golf O u tin g Wolverine Golf Course, Macomb Operation NicNet aims to prevent (248) 557-9600 underage smoking by Robert A.
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