California State University, Monterey Bay Digital Commons @ CSUMB Capstone Projects and Master's Theses Capstone Projects and Master's Theses 5-2021 The Use of Social Media for Marketing by Independent Musicians Jessica E. Martinez Follow this and additional works at: https://digitalcommons.csumb.edu/caps_thes_all Part of the Advertising and Promotion Management Commons, Entrepreneurial and Small Business Operations Commons, Fine Arts Commons, Marketing Commons, Music Performance Commons, Other Music Commons, Public Relations and Advertising Commons, Sales and Merchandising Commons, and the Social Media Commons This Capstone Project (Open Access) is brought to you for free and open access by the Capstone Projects and Master's Theses at Digital Commons @ CSUMB. It has been accepted for inclusion in Capstone Projects and Master's Theses by an authorized administrator of Digital Commons @ CSUMB. For more information, please contact
[email protected]. The Use of Social Media for Marketing by Independent Musicians 1 The Use of Social Media for Marketing by Independent Musicians Jessica Estefania Martinez Mosqueda California State University, Monterey Bay The Use of Social Media for Marketing by Independent Musicians 2 Abstract Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry.