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The Brand Issue 1 December 2013

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The Brand Issue 1 December 2013 ROBUST CAPITAL MARKET MARKET MARKET CAPITAL CAPITAL CAPITAL ROBUST ROBUST ROBUST REGIONAL ICT LEADER FLOWER PRODUCER FLOWER FLOWER PRODUCER PRODUCER PRODUCER FLOWER FLOWER FLOWER TOP COFFEE, TEA & & & & & TEA TEA TEA TEA COFFEE, COFFEE, COFFEE, COFFEE, TOP TOP TOP TOP RICH CULTURE & HERITAGE & CULTURE RICH PREMIUM TOURISM TOURISM TOURISM TOURISM PREMIUM PREMIUM PREMIUM PREMIUM BUSINESS SOPHISTICATION BUSINESS VISION DYNAMISM LABOUR 2030 The Brand Issue 1 December 2013 INNOVATIVECOMMUNICATION PEOPLE HUB GREAT INFRASTRUCTURE ELITE SPORTING NATION Kenya: Celebrating 50 Years of Independence TECHNOLOGICALLY ADVANCED ECONOMICALLY VIABLE 2 December 2013 10. Contents 20. 16. Editorial Note 4 Mark of Identity 15 Message from the CEO 5 Kenya: Top Tourist Destination 16 Brand Kenya Board Members 6 Nation Branding: Kenya 17 Our National Values 7 Kenya: A Credible Source Market for Export 19 Kenya @ 50 Milestone 8-9 BKB Pictorial 21 Memorable Quotes 10 Marsabit: The Hidden Jewel 22 National Anthem 11 GM Celebrate Isuzu at 50 24 Every reason to celebrate Kenya 12 Kenya: Investment Destination 26 Kenya the Cradle of Mankind 14 Elite Athletes 28 December 2013 3 Editorial Note elcome to “Kenya: The brand”, the premier issue of the Brand Kenya Board magazine. The magazine discusses issues regarding our Nation as a brand. As a custodian of the “Kenya Brand”, the Board is committed to building a strong country Wbrand that earns global recognition and instills pride and patriotism in every Kenyan. This magazine serves as a rich resource for information about Kenya. In this edition, we are privileged to celebrate Kenya, as the country marks 50 years of independence. Great strides have been made in various sectors of the economy. There are countless reasons to love Kenya as highlighted in the CEO’s message. Coincidentally, General Motors East Africa is celebrating 50 years of existence in Kenya and their journey is documented herein. The magazine also underscores the activities of the Board. The Board undertakes initiatives geared towards creating a unique country identity and image that will make Kenya stand out as a wonderful place to visit, work, live and invest. To achieve this, the Board has developed programs which include “Nitakuwepo” (I will be there) campaign to instill patriotism in citizens. Kenya the cradle of human kind and tourist destination of choice, are some of the highlights in the magazine. Other articles include Nation Branding, National values and reasons to invest in Kenya. We are indebted to the contributors and the editorial committee. We are particularly grateful to General Motors for supporting Brand Kenya Board in the production of this magazine. As we usher in the New Year, we wish our stakeholders and readers a fruitful 2014. For investment, nature adventures and rich cultural experiences, Make it enya! Wanjiru PUBLISHER Editor Brand Kenya Board Wanjiru Kang’ara NHIF building 4th Floor P.O. Box 40500 – 00100, Contributing Writers Nairobi, Kenya Dr. Nzilu Musyoki Tel: +254 (0) 20 271 5236/7 Ruth Mwaniki +254 702 164 100 Dr. Moses Ikiara +254 732 164 100 Ruth Chitwa Website: www.brandkenya.go.ke Email: [email protected] PHOTOGRAPHY Facebook: brandkenya Ruth Chitwa Twitter:@Brandkenya Kenya Year Book Editorial Committee Disclaimer Dr. Nzilu Musyoki BKB accepts the information contributed by authors as factual Rose Asiimwe and correct. Reproduction of published material in whole or part Ruth Chitwa is prohibited but those wishing to do so, must obtain express Samuel Kumba permission from the publishers. 4 December 2013 Message from the CEO elcome to our inaugural edition of “Kenya, The Brand”, a publication of the Brand Kenya Board. The “Brand” embodies WKenya’s unique position as the Cradle of Mankind and the home the country has become not only for us as citizens, but also for millions around the world, who come to enjoy that great and generous warmth of home. The launch of “Kenya, The Brand” comes at a very special time for Kenya – The Golden Jubilee. A Golden Jubilee is a unique and special againstoccasion enormous and hence, challenges it is only fitting to become that we one devote of the this top premier economies edition in to “Celebrating Kenya”. The last fifty years have seen Kenya develop achievements give us Kenyans and the rest of Africa, countless reasons toAfrica celebrate and an and undisputed be proud oftrend our settercountry. in Asmany Kenya fields. marks The 50 country’s years of independence, there are a thousand reasons to celebrate her. Kenya: The People The greatest and most valuable asset that Kenya has, is her people. Renowned globally for their warmth and hospitality, Kenyans have distinguished themselves as industrious, hard working and entrepreneurial people. This has seen the country develop rapidly both in the service and manufacturing sectors, as well as the small and micro enterprises. Kenya: The Culture Melting Point The richness of Kenyan culture, art, music, dress, cuisine and sports is a great attraction to visitors. With eight UNESCO heritage sites and a track record of cultural preservation of its 42 tribes, Kenya is truly a melting pot of African Culture. The diverse culture has translated to a major world marathons, like New York, Boston and Berlin. The 800 vibrant contemporary entertainment and art scene. Cultural artifacts and 1500 meters world records are currently in the hands of Kenyans. which include, Maasai shuka, the Samburu beads, Akala sandals, Kenya has produced more world class athletes, more world record Akamba carvings and Swahili Kanga have continued to inform fashion holders and more Olympic Medalists in long distance running than any across the globe. other country. According to the International Association of Athletics Federations (IAAF), Kenya is the most successful country in World Kenya: Cradle of Mankind Championships, having won over 275 medals in total. Kenya has other Kenya holds the world’s richest record of human pre-history, the longest and most complete record of human ancestry spanning over 27 million years and a rich fossil heritage stretching back over 100 heroes and heroines in other fields among them the legendary Prof. million years into the dinosaur age. This is the largest and most- Kenya:Wangari The Maathai, Diplomatic the first and African Humanitarian woman to receiveCapital a Nobel Prize. well documented collection of human related fossils that exist and is Over the years, Kenya has come to be known as the region’s diplomatic unmatched anywhere in the world. capital. Kenya’s record in peace keeping, housing of refugees and negotiations of peace treaties for neighbouring countries, has earned Kenya: The Commercial Hub her this chequered position. In addition, Kenya is home to numerous Non-Governmental Organizations and Development Agencies. Nairobi Globally, Kenya has earned her position among the League of Nations as has the unique and enviable position of being the headquarters of two anThe attractive last fifty yearsdestination have seen for investment,Kenya develop trade into and a very tourism. strong economy. United Nations agencies; UNEP and Habitat. Over the years, the country has consistently anchored her social Kenya: The Tourism Jewel political and economic development on judicious development plans. Kenya boasts of numerous and unique tourist attractions. The diverse The New Constitution promulgated in 2010 and the country’s national and beautiful landscape ranging from the open savannah, coastal development Blue Print Vision 2030, launched in 2008, have laid the beaches, deep tropical forests, a snowcapped mountain, alpine foundation for Kenya’s development. meadows, coral reefs, caves, beaches and river deltas, have made Kenya a premium travel destination. Kenya is also a haven of natural wonders, Kenya: The Communication Hub the most memorable being the Wildebeest Migration which has now Kenya is strategically located on the Eastern seaboard of Indian Ocean. come to be known as the 7th Wonder of the World. Kenya is also the This makes the country the gateway to the huge East African Community home of the Big Five and a very wide range of wildlife. (EAC) market with over 140 million people and the Common Market for Eastern and Southern Africa (COMESA) with over 450 million people. As we enter our golden age, let us remember that branding is a journey. Kenya also serves as the Communication Hub of the region. Kenya Every single Kenyan has a part to play. In unity and guided by our Airways, the country’s national carrier, offers an extensive network of national values, we can collectively make Kenya a better place to live, work, visit and invest in. A better enya starts with you! hubconnected of the region.flights across the African continent, Middle East, Europe, America and Asia. Nairobi, Kenya’s capital, is emerging as the financial Mary Kimonye, MBS Chief Executive Officer Kenya: The Home of Champions Brand Kenya Board Since the 1960s, Kenya’s dominance in the middle and long distance races remains unchallenged. Kenya elite runners have dominated the December 2013 5 Board of Directors Dr. Hanningtone Gaya, PhD, EBS Eng. David Mutuku Mr. Waweru Kamau Chairman Member Alternate to PS - Ministry of Devolution and Planning Mr. Peter Mwaniki Mr. Hiram Mucheke Ms. Judy Kibaki Ms. Anne Musau Alternate to PS -Ministry of Alternate to PS- Member Alternate to PS - Ministry of East Industrialization and Enterprise Ministry of Information, African Affairs, Commerce and Development Communication and Technology Tourism Ms. Lucy Kagwanja Mr. Chris Diaz Ms. Angela Nganga Ms. Margaret Kositany State Law Office Member Member Member Amb. Andrew Kihurani Ms. Mary Kimonye Foreign Affairs MBS, CEO & Secretary to the Board 6 December 2013 enya: Our National Values Honouring God Being patriotic Promoting national unity Sharing and devolution of power Championing peace Respecting the rule of law Democracy and participation of the people Respecting human dignity and rights Promoting social justice Non-discrimination and protection of the marginalized Practicing good governance Practicing integrity Promoting transparency and accountability Promoting sustainable development The change we desire for our country needs to come from within us.
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