The Brand Issue 1 December 2013

RICH CULTURE & HERITAGE

BUSINESS SOPHISTICATION

ROBUST CAPITAL MARKET LABOUR DYNAMISM LABOUR

TOP COFFEE, TEA & FLOWER PRODUCER

PREMIUM TOURISM REGIONAL ICT LEADER

COMMUNICATION HUB NATION ELITE SPORTING GREAT INFRASTRUCTURE

INNOVATIVE PEOPLE ADVANCED TECHNOLOGICALLY VISION 2030 ECONOMICALLY VIABLE

Kenya: Celebrating 50 Years of Independence 2 December 2013 10.

Contents 20. 16.

Editorial Note 4 Mark of Identity 15

Message from the CEO 5 Kenya: Top Tourist Destination 16

Brand Kenya Board Members 6 Nation Branding: Kenya 17

Our National Values 7 Kenya: A Credible Source Market for Export 19

Kenya @ 50 Milestone 8-9 BKB Pictorial 21

Memorable Quotes 10 Marsabit: The Hidden Jewel 22

National Anthem 11 GM Celebrate Isuzu at 50 24

Every reason to celebrate Kenya 12 Kenya: Investment Destination 26

Kenya the Cradle of Mankind 14 Elite Athletes 28

December 2013 3 Editorial Note

elcome to “Kenya: The brand”, the premier issue of the Brand Kenya Board magazine. The magazine discusses issues regarding our Nation as a brand.

As a custodian of the “Kenya Brand”, the Board is committed to building a strong country Wbrand that earns global recognition and instills pride and patriotism in every Kenyan. This magazine serves as a rich resource for information about Kenya.

In this edition, we are privileged to celebrate Kenya, as the country marks 50 years of independence. Great strides have been made in various sectors of the economy. There are countless reasons to love Kenya as highlighted in the CEO’s message.

Coincidentally, General Motors East Africa is celebrating 50 years of existence in Kenya and their journey is documented herein.

The magazine also underscores the activities of the Board. The Board undertakes initiatives geared towards creating a unique country identity and image that will make Kenya stand out as a wonderful place to visit, work, live and invest. To achieve this, the Board has developed programs which include “Nitakuwepo” (I will be there) campaign to instill patriotism in citizens.

Kenya the cradle of human kind and tourist destination of choice, are some of the highlights in the magazine. Other articles include Nation Branding, National values and reasons to invest in Kenya.

We are indebted to the contributors and the editorial committee. We are particularly grateful to General Motors for supporting Brand Kenya Board in the production of this magazine.

As we usher in the New Year, we wish our stakeholders and readers a fruitful 2014.

For investment, nature adventures and rich cultural experiences, Make it enya! Wanjiru

PUBLISHER Editor Brand Kenya Board Wanjiru Kang’ara NHIF building 4th Floor P.O. Box 40500 – 00100, Contributing Writers Nairobi, Kenya Dr. Nzilu Musyoki Tel: +254 (0) 20 271 5236/7 Ruth Mwaniki +254 702 164 100 Dr. Moses Ikiara +254 732 164 100 Ruth Chitwa Website: www.brandkenya.go.ke Email: [email protected] PHOTOGRAPHY Facebook: brandkenya Ruth Chitwa Twitter:@Brandkenya Kenya Year Book

Editorial Committee Disclaimer Dr. Nzilu Musyoki BKB accepts the information contributed by authors as factual Rose Asiimwe and correct. Reproduction of published material in whole or part Ruth Chitwa is prohibited but those wishing to do so, must obtain express Samuel Kumba permission from the publishers.

4 December 2013 Message from the CEO elcome to our inaugural edition of “Kenya, The Brand”, a publication of the Brand Kenya Board. The “Brand” embodies WKenya’s unique position as the Cradle of Mankind and the home the country has become not only for us as citizens, but also for millions around the world, who come to enjoy that great and generous warmth of home.

The launch of “Kenya, The Brand” comes at a very special time for Kenya – The Golden Jubilee. A Golden Jubilee is a unique and special

againstoccasion enormous and hence, challenges it is only fitting to become that we one devote of the this top premier economies edition in to “Celebrating Kenya”. The last fifty years have seen Kenya develop achievements give us Kenyans and the rest of Africa, countless reasons toAfrica celebrate and an and undisputed be proud of trend our settercountry. in As many Kenya fields. marks The 50 country’s years of independence, there are a thousand reasons to celebrate her.

Kenya: The People The greatest and most valuable asset that Kenya has, is her people. Renowned globally for their warmth and hospitality, Kenyans have distinguished themselves as industrious, hard working and entrepreneurial people. This has seen the country develop rapidly both in the service and manufacturing sectors, as well as the small and micro enterprises.

Kenya: The Culture Melting Point The richness of Kenyan culture, art, music, dress, cuisine and sports is a great attraction to visitors. With eight UNESCO heritage sites and a track record of cultural preservation of its 42 tribes, Kenya is truly a melting pot of African Culture. The diverse culture has translated to a major world marathons, like New York, Boston and Berlin. The 800 vibrant contemporary entertainment and art scene. Cultural artifacts and 1500 meters world records are currently in the hands of Kenyans. which include, Maasai shuka, the Samburu beads, Akala sandals, Kenya has produced more world class athletes, more world record Akamba carvings and Swahili Kanga have continued to inform fashion holders and more Olympic Medalists in long distance running than any across the globe. other country. According to the International Association of Athletics Federations (IAAF), Kenya is the most successful country in World Kenya: Cradle of Mankind Championships, having won over 275 medals in total. Kenya has other Kenya holds the world’s richest record of human pre-history, the longest and most complete record of human ancestry spanning over 27 million years and a rich fossil heritage stretching back over 100 heroes and heroines in other fields among them the legendary Prof. million years into the dinosaur age. This is the largest and most- Kenya:Wangari The Maathai, Diplomatic the first and African Humanitarian woman to receiveCapital a Nobel Prize. well documented collection of human related fossils that exist and is Over the years, Kenya has come to be known as the region’s diplomatic unmatched anywhere in the world. capital. Kenya’s record in peace keeping, housing of refugees and negotiations of peace treaties for neighbouring countries, has earned Kenya: The Commercial Hub her this chequered position. In addition, Kenya is home to numerous Non-Governmental Organizations and Development Agencies. Nairobi Globally, Kenya has earned her position among the League of Nations as has the unique and enviable position of being the headquarters of two anThe attractive last fifty yearsdestination have seen for investment,Kenya develop trade into and a very tourism. strong economy. United Nations agencies; UNEP and Habitat. Over the years, the country has consistently anchored her social Kenya: The Tourism Jewel political and economic development on judicious development plans. Kenya boasts of numerous and unique tourist attractions. The diverse The New Constitution promulgated in 2010 and the country’s national and beautiful landscape ranging from the open savannah, coastal development Blue Print Vision 2030, launched in 2008, have laid the beaches, deep tropical forests, a snowcapped mountain, alpine foundation for Kenya’s development. meadows, coral reefs, caves, beaches and river deltas, have made Kenya a premium travel destination. Kenya is also a haven of natural wonders, Kenya: The Communication Hub the most memorable being the Wildebeest Migration which has now Kenya is strategically located on the Eastern seaboard of Indian Ocean. come to be known as the 7th Wonder of the World. Kenya is also the This makes the country the gateway to the huge East African Community home of the Big Five and a very wide range of wildlife. (EAC) market with over 140 million people and the Common Market for Eastern and Southern Africa (COMESA) with over 450 million people. As we enter our golden age, let us remember that branding is a journey. Kenya also serves as the Communication Hub of the region. Kenya Every single Kenyan has a part to play. In unity and guided by our Airways, the country’s national carrier, offers an extensive network of national values, we can collectively make Kenya a better place to live, work, visit and invest in. A better enya starts with you! hubconnected of the region. flights across the African continent, Middle East, Europe, America and Asia. Nairobi, Kenya’s capital, is emerging as the financial Mary Kimonye, MBS Chief Executive Officer Kenya: The Home of Champions Brand Kenya Board Since the 1960s, Kenya’s dominance in the middle and long distance races remains unchallenged. Kenya elite runners have dominated the

December 2013 5 Board of Directors

Dr. Hanningtone Gaya, PhD, EBS Eng. David Mutuku Mr. Waweru Kamau Chairman Member Alternate to PS - Ministry of Devolution and Planning

Mr. Peter Mwaniki Mr. Hiram Mucheke Ms. Judy Kibaki Ms. Anne Musau Alternate to PS -Ministry of Alternate to PS- Member Alternate to PS - Ministry of East Industrialization and Enterprise Ministry of Information, African Affairs, Commerce and Development Communication and Technology Tourism

Ms. Lucy Kagwanja Mr. Chris Diaz Ms. Angela Nganga Ms. Margaret Kositany State Law Office Member Member Member

Amb. Andrew Kihurani Ms. Mary Kimonye Foreign Affairs MBS, CEO & Secretary to the Board

6 December 2013 enya: Our National Values

Honouring God

Being patriotic

Promoting national unity

Sharing and devolution of power

Championing peace

Respecting the rule of law

Democracy and participation of the people

Respecting human dignity and rights

Promoting social justice

Non-discrimination and protection of the

marginalized

Practicing good governance

Practicing integrity

Promoting transparency and accountability

Promoting sustainable development

The change we desire for our country needs to come from within us. Each individual must be committed to a set of values that will become part of everyday life for Kenyans. That is the only way we can enhance nationalism and promote social cohesion. These national values are binding and are enshrined in the 2010 Kenya Constitution.

December 2013 7 January 15, 1964: April 27, 1965: enya @ 50 Milestones Kenya announces the June 7, 1968: Kenyatta opens East December Prime Minister 10 as the blue print March 14, 1978: 8, 1978: Telecommunications opens Kindaruma forsessional the country’s Paper No President Kenyatta First scheduled headquartersAfrica Posts and in Hydro Electric development June 1, 1965: December 6, 1969: May 10, 1973: opens Nairobi Nairobi Scheme East Africa InternationalPresident Moi October 28, 1975: Day celebrations, the 1968: Kipchoge October 13 Karachi�light by toKenya Airport and During the Madaraka OnyangoKenya’s �irst is elected Woman November 5, The foundation of 1977: BombayAirways fromarrives renames it Dec 12, 1963: Million Institute April 10, 1964: free medical care inMP, the Mrs General Grace November 12, builds Sh24 1974: Kenyatta establishes the Jomo Kenyatta Kenya obtains metres gold medal for Meteorology East Africa Heads forPresident all children announces and 1970: Kenya CourtParliament of International International independence at a atKeino the Mexicowins the City 1500 in Nairobi Kenyatta opens isthe laid new airport in Appeal Airportat the new Airport midnight ceremony Olympics Minister Jomo Elections as MP for the Earth President Satellite re-elected as Nairobi (now JKIA) in Nairobi. Jomo Kenyatta,of States: PrimeUganda’s May 8, 1965:adult out-patients Kisumu Town Station in Longonot President Kenyatta, becomes Milton Obote Government October 20, 1965: announces On the occasion January 29, November Minister 14, 1976: Kenya’s �irst Prime plans to set up a of Kenyatta day 1970: December 7, December 12, NyerereTanganyika’s and Kenyan Tourism the government December 10, December 2, August 22, 1979: Moi is Climber Kisoi March 28, 1977: President Julius Development announces free President 1970: July 4, 1974: 1974: Kenyatta opens 1978: Munyao, hoists 1969: Kenyatta opens Aboud Karume meet Authority and a education from Kenyatta opens CommanderKenyatta is sworn in Chief Kenyatta opens Kenyatta opens President the KenyaPresident Jomo Kenyatta inZanzibar’s Nairobi toPresident discuss hotel training school January 1966 for President ofin theas President Armed Forces and University President of Nairobi Elianto President edible oil Leyland vehicle President Commandersworn in as of Mount Kenya at the Kenya the future of East forms V and VI in for a second term in and is installed as its asPresident Kenya’s Kenyatta national processing plant at assemblySh32 Million plant Daniel arap Moi inPresident Chief of andthe IndependenceKenya’s �lag on Day top headquarters in African Common College high school Nairobi languagedeclares Kiswahili NairobiCommercial Bank succeedsdies. President him Armed Forces known as Utalii School of Law in of�ice �irst Chancellor Nakuru in Thika Market 1960’s 1970’s

August 1, 1987: Moi September 8, September 23, March 6, 2007: International Sports 1983: Kenya is 1985: Kenya December 29, July 10, 1993: Centre in Kasarani, 1992: Kenyans Kenyan runner October 7, 2001: December Medical Research 1996: The United innovative Nairobi is opened as vote in the Catherine Ndereba 30, 2002: March 19, 1982: International Institute (KEMRI) January 1, mobileM-PESA, money an December 12, became the awarded the 1983 is opened in 1995: Kenya Nairobi, the UN transfer solution 1988: Kenyans party General Yobes Ondieki Marathon in 2 hours is inaugurated appointed Kenya’s by UNESCO Nairobi by formally joins headquartersNations Of�ice at September 28, that enables Kenya hosts the 4th celebrates Silver Elections�irst multi- 10,000 meters November, 30, wins the Chicago asMwai the Kibakithird Ef�ie Awour is Prize on literacy the World Trade in Africa, is 2003: customers to overallAll-Africa Games. Jubilee of Uhuru in�irst less man than to 27run 1999: The treaty Organization established by the 18 minutes 47 transfer money is Kenya was fourth minutes establishing the Republic of Kenya record Paul at the Tergat �irst woman judge President Moi General Assembly seconds to break the President of the launched February 18, 1983: State attending East African almost a minute Berlinsets a world Marathon The government with ten Heads of December 9, Community is previous mark by announces that August 17, 1993: Jomo signed January 15, 2001: May 6, 1980: 1985: May 17, 1986: November February July 11, 1990: Kenyatta The three East Africa October 8, 2004: March 21, 2007: First Kenya 28, 1988: 3, 1989: Deputy ANC University July 1, 1995: The April 20, 1998: presidents form a November 4, 2001: The government arrives in Kenya and yearsKenya of will secondary have 8 in Nairobi Pope to John The Voice of April 8, 1993: College of Kenya Revenue regional partnership, January 2003: Maathai becomes announces that celebratesPope John Paulan open II years of Primary, 4 Paul II arrives Airbus arrives Gorge Kenya (VOK) Mandela arrives in Safari Rally is Agriculture and Authority (KRA) the 102nd Boston East African Prof. Wangari air mass at Uhuru University education International inAirways Nairobi. A310-300 It is The Turkwel- is gazetted NairobiPresident for Mr. a day’s Nelson Technology is is established MarathonMoses Tanui in 2wins Community, reviving Margaret Okayo of introduces free is to be set up and 4 years of Eucharisticconduct the 43rd christened Nyayo project is as a public private visit Nairobi upgraded to a by an Act of hrs, 7 min and one that collapsed Kenya set a woman’s primaryPresident school Kibaki the prestigious�irst Africa toa woman’s help them Fund in system Congress Star commissionedmulti-purpose corporation �lagged off from full university in 1977 Marathonrecord of 2.24:21 education woman to win enterprise Park, Nairobi in the new 8-4-4 during the New York Parliament 43 sec Nobel Peace Prize 1980’s 1990’s 2000’s

August 4-6, 2009: April 22, 2012: Wilson Kipsang and Opportunity The 8th September 25, July 2008: The of Kenya crosses November 9, 2012: ActAfrican (AGOA) Growth 2011: Wangari Kenya Vision 27th August April 9, 2013: conference is held Maathai, an at the Kenyatta 2010: the men’s 2012 Uhuru Muigai Environmentalist the line to win The Nairobi-Thika launched by the International Constitution is London Marathon New and human rights superhighway Grand2030 of�icially Coalition Conference promulgated in as Kenya’s activist, Nobel of�icially opened by Kenyatta sworn Government Centre in Nairobi fourth president H.E President Hon. August 9, laureate dies of Mwai Kibaki March 28, 2010: cancer.Peace Prize On the 2012: Kenya’s David Rudisha January 23, individual and 2013: Konza Mzee Jomo Kenyatta at Independence Day VOK: the �irst state radio station December July 23, 2009: Kenya wins all team titles at Marathonsame date, setting Patrick Techno City The SEACOM 30, 2007: 2010 IAAF World Makau wins Berlin inbreaks the Men’s the cable becomes world record Cross Country World Record. launched by functional, of�icially Champions Florencea new Marathon Kiplagat the London inPresident to serve a raising hopes in Bydgoszcz, 2012800M Olympic �inal at secondKibaki sworn term of higher speed H.E President race. Games won the Women’s Hon. Mwai cost Internet Poland Kibaki connectionsand lower in Kenya 2000’s - To Date December 2013 Wangari Maathai, an Environmentalist and human President Kibaki holding the New Constitution of Uhuru Muigai Kenyatta being sworn in as Kenya’s 8 rights activist, Nobel Peace Prize laureate Kenya which was promulgated in 2010. fourth president. January 15, 1964: April 27, 1965: enya @ 50 Milestones Kenya announces the June 7, 1968: Kenyatta opens East December Prime Minister 10 as the blue print March 14, 1978: 8, 1978: Telecommunications opens Kindaruma forsessional the country’s Paper No President Kenyatta First scheduled headquartersAfrica Posts and in Hydro Electric development June 1, 1965: December 6, 1969: May 10, 1973: opens Nairobi Nairobi Scheme East Africa InternationalPresident Moi October 28, 1975: Day celebrations, the 1968: Kipchoge October 13 Karachi�light by toKenya Airport and During the Madaraka OnyangoKenya’s �irst is elected Woman November 5, The foundation of 1977: BombayAirways fromarrives renames it Dec 12, 1963: Million Institute April 10, 1964: free medical care inMP, the Mrs General Grace November 12, builds Sh24 1974: Kenyatta establishes the Jomo Kenyatta Kenya obtains metres gold medal for Meteorology East Africa Heads forPresident all children announces and 1970: Kenya CourtParliament of International International independence at a atKeino the Mexicowins the City 1500 in Nairobi Kenyatta opens isthe laid new airport in Appeal Airportat the new Airport midnight ceremony Olympics Minister Jomo Elections as MP for the Earth President Satellite re-elected as Nairobi (now JKIA) in Nairobi. Jomo Kenyatta,of States: PrimeUganda’s May 8, 1965:adult out-patients Kisumu Town Station in Longonot President Kenyatta, becomes Milton Obote Government October 20, 1965: announces On the occasion January 29, November Minister 14, 1976: Kenya’s �irst Prime plans to set up a of Kenyatta day 1970: December 7, December 12, NyerereTanganyika’s and Kenyan Tourism the government December 10, December 2, August 22, 1979: Moi is Climber Kisoi March 28, 1977: President Julius Development announces free President 1970: July 4, 1974: 1974: Kenyatta opens 1978: Munyao, hoists 1969: Kenyatta opens Aboud Karume meet Authority and a education from Kenyatta opens CommanderKenyatta is sworn in Chief Kenyatta opens Kenyatta opens President the KenyaPresident Jomo Kenyatta inZanzibar’s Nairobi toPresident discuss hotel training school January 1966 for President ofin theas President Armed Forces and University President of Nairobi Elianto President edible oil Leyland vehicle President Commandersworn in as of Mount Kenya at the Kenya the future of East forms V and VI in for a second term in and is installed as its asPresident Kenya’s Kenyatta national processing plant at assemblySh32 Million plant Daniel arap Moi inPresident Chief of andthe IndependenceKenya’s �lag on Day top headquarters in African Common College high school Nairobi languagedeclares Kiswahili NairobiCommercial Bank succeedsdies. President him Armed Forces known as Utalii School of Law in of�ice �irst Chancellor Nakuru in Thika Market 1960’s 1970’s

“You and I must work together to develop our country, to get education for our children, to have doctors, to build roads, to improve or provide all day-to-day essentials.”

“Our children may learn about the heroes of the past. Our task is to make ourselves the architects of the future.”

The late Mzee Jomo Kenyatta, first president of the Republic of Kenya.

“It is important to remember that a lot of our pledges and dreams that were formulated at independence, were made in anticipation of a stable and straight forward future. Our founding fathers pledged to pursue economic prosperity that would lead to elimination of poverty, disease and ignorance among our people. To achieve this objective, hard work and patriotism became the clarion call to the people.”

Daniel arap Moi, Second President of the Republic of Kenya.

“We are on the march towards a New Kenya where there will be more opportunities for employment and business. A New Kenya where there is better housing, healthcare and education for our people. A New Kenya where all citizens will lead productive and

promise is possible because we are blessed to have a talented anddignified hard lives.working This population”. is the promise of the New Constitution. This

Mwai Kibaki, third President of the Republic of Kenya.

“Kenya sees herself as an integral part of this exciting awakening. The great renaissance spoken of a mere 20 years ago is upon us. Across the continent evidence of renewal and growth is

growing educated, youthful population and God given abundance ofeverywhere, natural wealth built andon the resources”. bedrock of rising self-confidence, a

H.E. Hon Uhuru Kenyatta, President of the Republic of Kenya

10 December 2013 National Anthem

he Kenyan National Anthem was composed in 1963 in been tried in Africa. Kenya’s national anthem is notable for being one Tthe traditional music of Kenya and the nation’s values. Translatedpreparation into Swahili for Kenya’s (Kenya’s Independence national language) celebrations. and It English, reflects Thomasof the first Kalume, anthems Peter to Kibukosya,be specifically Graham prepared Hyslop, by anda group Washington of local the national anthem focuses on Kenya’s rich heritage that is integral Omondi.musicians. The The tune five was member derived team from consisted a traditional of G. W.lullaby Senoga-Zake, sung by to the nation’s identity. It also emphasizes peace and liberty both the Pokomo community. It showcases authentic African melody. The within Kenya and with her neighbours. utmost civic pride and patriotism. Interestingly, the method selected to create the anthem had never (Source:lyrics reflect http://www.statehousekenya.go.ke/anthem.htm) the convictions and aspirations of Kenyans, evoking

Wimbo wa Taifa National Anthem

Ee Mungu nguvu yetu O God of all creation Ilete baraka kwetu Bless this our land and nation Haki iwe ngao na mlinzi Justice be our shield and defender Natukae na undugu May we dwell in unity Amani na uhuru Peace and liberty Raha tupate na ustawi Plenty be found within our borders

Let one and all arise Amkeni ndugu zetu With hearts both strong and true Tufanye sote bidii Service be our earnest endeavour Nasi tujitoe kwa nguvu And our homeland of Kenya Nchi yetu ya Kenya Heritage of splendour Tunayoipenda Firm may we stand to defend Tuwe tayari kuilinda Let all with one accord In common bond united Natujenge taifa letu Build this our nation together Ee, ndio wajibu wetu And the glory of Kenya Kenya istahili heshima The fruit of our labour Tuungane mikono Fill every heart with thanksgiving Pamoja kazini Kila siku tuwe na shukrani

December 2013 11 Every Reason to Celebrate enya

enya lies across the equator on the and independent thinking. Our nation eastern seabed of the Indian Ocean. has a magnetic effect on people. No one KThis gives it an advantage as the encounters Kenya and remains unmoved! gateway to East Africa and the COMESA region, a market of about 400 million people. Optimism: One of our favourite phrases is, This coupled with a robust development ‘hakuna matata’ which means no troubles. agenda, Kenya has grown to be the largest This captures the essence of our relentless economy in East Africa. Nairobi, the capital determination to improve our country and is the communication hub for the region. ourselves.

Nearly all destinations in Africa are GREAT ON PERSONALITY this, Kenya’s athletics legend, Kipchoge accessible by air within four hours. Nairobi Kenya has an amazing character. Well Keino stepped out of the bus, jogged a mile is host to the continental headquarters of captured in her personality traits of: to the stadium and direct to the startline. He many multinationals and humanitarian Entrepreneurial and resilient Kenyans are went on to win Gold in an Olympic record agencies chief among them being the UNEP known for their industry and quest for time of 3:34:9. and UN HABITAT. success against all odds. Kenya has full IOC membership of which Historically referred to as the Cradle of Brave and respectful Kipchoge Keino is a member. It is on this Mankind, Kenya is truly the pride of Africa Kenya is known for her ambition to be the strength that Kenya was allowed to hold its with a rich history and heritage. Home leader in the region, but also champion to breathtaking scenery, generations of regional peace a sign of respect for her in 2011, when Asbel Kiprop was awarded have appreciated the immense beauty of neighbours. forfirst hisever performanceOlympic Gold Medalat the presentation previously the nation. One notable visitor is Queen concluded Beijing Olympics. Elizabeth II, who ascended to the throne Open and warm while staying at the Treetops Hotel in the Kenyans are often referred to as a people Rugby 7’s Aberdare National Park. Her grandson, with a smile. Kenyans welcoming nature is In 2001, Kenya made its debut entrance in Prince William also chose to propose to his unmistakable. This has made her home to the Rugby World Cup 7’s. They repeated then future wife in Kenya. all races. this feat in 2009 where the reached the Kenya is well known for her sporting A GREAT FUTURE prowess, while the rest of Africa exports Kenya has a big dream for her future...the Theirquarterfinals continued of the strong game. performance since gold, our elite runners have made it their Vision 2030. The national development then has cemented their position as one of treasured business to bring it back in the blueprint, aims to transform Kenya into and the 12 “core teams” of the IRB Sevens. form of sporting medals. industrializing middle income nation by 2030 under the three pillars of; Kenya: Great for Golf With an ambitious vision for her future, Kenya has 42 golf courses, 8 of which have Kenya is claiming her place in the family of hosted international tournaments and are • Economic transformation nations through technological innovations, of global standards, the latest rated being • Political transformation peace initiatives in the region, political and the David Jones design Vipingo Golf Course • Social transformation economic reforms and export of quality The Vision, supported by a new Constitution at the coast. Kenya’s Muthaiga Golf Club, products among others. has seen Kenya embrace enormous reforms one of the oldest in the country, hosts the in all sectors, making her one of the top ten Kenya Open, which is part of the European The aroma of Kenyan coffee, the rich gold preferred investment destinations in Africa. PGA challenge. In 2009, Kenya was awarded colour and unique taste of her tea are the prestigious IAGTO Award for the Best hallmarks of enjoyment in top hotels around Kenya: Great in Sports Undiscovered Golf the world. Kenya’s sporting prowess is re-known world Destination in the world. over, the most notable being her dominance Kenya’s greatest asset is the young, in middle and long-distance races. There Other smaller courses offer unique innovative and hardworking people who is increasing participation and success in are leading the way with technological other disciplines including; swimming, professionals among them, Kenya’s only innovations such as MPESA, the most uphillgeographical course on challenges the slopes forof Nakuru’s golfing developed mobile money transfer system. Menengai volcano in the Rift Valley. Kenya is truly the choice destination for Athleticsvolleyball, rugby (the 7’s series) and golfing. investment, trade, tourism and residence. Games in 1956 and has regularly competed Volleyball Kenya first participated at the Olympic GREAT ON VALUES in the Summer Games since, winning a total The national women’s team is the most The three principles that Kenyans uphold tally of 25 gold medals in the competitions. successful in Africa while the club teams dearly are: Kenya is the most successful African country consistently top African championships. Generosity: Kindness and hospitality on Medal count, with a total of 75 Olympic pervade our daily interactions and this also Medals to date. Calendar sporting events extends to our visitors from around the There are many exciting ‘must see’ annual world. At the 1968 Mexico Olympics, the bus sporting activities in Kenya including: carrying athletes from the Olympics Village Character: Kenyans are able to succeed

was stuck in traffic delaying the starting • The Rhino Charge in many fields due to their resilience line-up for the 1500 metres final. Realising • The Lewa Marathon 12 December 2013 Filming The well equipped centre with a capacity of The beautiful Kenya Landscape has been 4000 delegates has hosted various • Theamong Standard others. Chartered Marathon international conferences and expos • The Kenya Open Golf championship winning movies among them - Out of Africa, including the 2nd World Energy Conference. Kenya: Great on Tourism Firstthe choice Grader filming and Tomb location Raider. for several award Kenya, home of the famous African Safari, is The abundance of safari lodges, hotels one of the favourite tourist destinations in Crafts and resorts throughout the country with Africa. A nation of beautiful contrasts, Kenya’s state-of-the-art conferencing facilities have cultures exemplify the art of adornment and contributed greatly in making Kenya the Home to Africa’s famous ‘Big Five’ - Lion, decoration providing a unique variety of best conference tourism destination in the Elephant, Rhino, Leopard and Buffalo - traditional crafts such as the Maasai beads, East and Central Africa region. Other notable Kenya is arguably the best place to see the Kisii soapstone, the kiondo and the kikoi. in Nairobi, which has been host to various environment. The breathtaking and awe- This richness has inspired global fashion Internationalconferencing facilitieshumanitarian include conferences. the UN office inspiringthese magnificent wildebeest species migration in theirin the naturalMaasai icons like Louis Vuitton, who has elevated Mara is dubbed “the new 7th wonder of the the traditional kikoi into an international Kenya: Great for Investment world”. trend. the East and Central Africa region and is Kenya has an incredible array of wild homeKenya to is over the 200 trade multinationals and financial and hub 900 of habitats, each one with its own unique Cuisine range of species including; open savannah, Kenya has a rich menu of cuisine inspired deep forest, soda and freshwater lakes, by its different cultures. The famous ‘nyama Nairobi,manufacturing the nation’s firms. capital, provides an alpine meadows, coral reefs, caves, beaches choma’ (roast meat) or African barbeque is ideal regional base for various international and river deltas. authentically Kenyan. and local NGO’s. The city is host to HABITAT and the United Nations Environmental Kenya is also host to a large variety of Kenya: Great on Exports Program (UNEP) Headquarters. As a UNESCO Heritage Sites including Lake Kenya is renowned for exports of high country of highly educated English speaking Turkana, Lamu Old Town, Fort Jesus, Mount quality, natural products. These include cut people, Kenya is positioning herself to be Kenya National Park and many others. a top ten destination for Business Process Africa’s largest producer and exporter of Outsourcing. Kenya: Great on Culture & Arts tea.flowers, tea and coffee. Kenya is currently Diversity Through the Vision 2030, the growth Kenya has a colourful mosaic of richly Kenya: Great on Conferences & of Kenya into a leading middle-income diverse cultures, which blend harmoniously Exhibitions economy, with a sustained annual economic into one beautiful nation. Kenya remains East Africa’s strongest and growth of 10%, will strategically place biggest economy. Her most recognizable Kenya as a lucrative destination. Music landmark is the Kenyatta International Virtually all Kenyan communities have Conference Centre (KICC), a 30-storey Great plans for the future include: elaborate music and dances to celebrate icon located in the heart of the capital city, special events like harvests, weddings and Nairobi. At its construction it was the tallest other cultural ceremonies. Some of these building in the East and Central Africa • Resort cities festivals such as the Maulidi Festival in region. • Infrastructuresilicon savannah upgrades Lamu and the Samburu Cultural Festivals • Konza Technology City, the African continue to entertain to this day. All these KICC is a venue for conferences, meetings, diverse cultures have translated to a vibrant exhibitions and special events within a • Energy infrastructure contemporary entertainment scene. • Private education • Oil exploration walking distance of several five star hotels. • Agro processing

December 2013 13 enya: The Cradle of Mankind Dr. Purity Kiura enya is endowed with a unique uncovered. There are unique and diverse ancient rock art, possibly 2,000 years old. prehistory that compares to none. This rock art is thought to have been created KFrom the great expansive Lake an exceptional array of the people’s culture. by early forager-hunters, the Twa people Victoria, the highlands of the Central Rift to Thespecies ancestors of modern of these fauna modern and flora species as well and as also known as Batwa or pygmies. They are the pristine white sand beaches fringing the cultures can be found on the landscapes that described as the forgotten tribe who live in warm inviting waters of the Indian Ocean. It spot this region. These include those of early the Great Lakes region of Africa. Three sites is from these basins, valleys and highlands, man such as the “Turkana Boy” a species of on Mfangano Island have legends attached that man emerged to conquer the world and Homo erectus and one of the most complete to the art and the sites comprise almost that a unique culture continues to marvel human fossil skeletons to ever have been solely of sets of concentric circles. Rock Art many. excavated. There are also several other is believed to be the world’s oldest surviving human and animal fossils that have been art, predating writing by tens of thousands Kenya, a land that once awed explorers, recovered in this Basin. The archaeological of years. Today, it helps us understand how historical adventurers and colonialists alike, record is also one to reckon with. Some our ancestors thought, saw and portrayed is arguably the “Cradle of Humankind”, the of the earliest and most informative their world. home of ancestry of the human race. The archaeological materials including early number, kind and spectacle of fossils and stone tools have been recovered in areas to Central Rift archaeological materials recovered on the the west of the lake such as Kokiselei as well Prehistoric sites in Central Rift of Kenya give as to the east such as Koobi Fora. These tools a glimpse of the evolution of man during valleys and highlands, portray Kenya as have allowed scientists the much needed the later period. Hyrax Hill is a prehistoric thefloor habitat and in for the early sediments humans of as its well basins, as information on the evolution of technology site near Nakuru and is considered one other species (some of them extinct) that which was used by these early humans. of the country’s most important neolithic traversed the region as far back as 200 excavation sites. Kariandusi is another million years ago. It has one of the largest, Lake Victoria Basin site located near Lake Elementaita on the longest and most complete record of fossil To the Western Rift of Kenya is the Lake Nairobi-Nakuru highway. It is an Acheulian remains. Its technological innovations Victoria Basin, a land where some of the site characterized by the presence of heavy including early stone tools and cultural earliest fossils of man’s closest ancestors hand axes and cleavers. There are several themes not withstanding, also make Kenya have been unearthed. In 1948 Rusinga excavation pits each displaying a scattered unique. Moreover, each region in Kenya has Island came into the history books when assortment of stone tools, made from the a tale to tell in regards to the story of human Mary and Louis Leakey made their black volcanic rock known as obsidian. origin. Varied environments that may have discovery of the last common ancestor of Within the same region is Olorgesailie, been instrumental in the evolution of both the great apes, Proconsul heleloni, which a sedimentary basin situated seventy humans and other species are evident. was purportedly an early genus primate kilometers south along Nairobi – Magadi that existed around 27 million years ago. road. Excavations at Olorgesailie have Although the white settlers who travelled In addition, more recent history has been recovered thousands of hand axes used to Kenya in the late 1800s found a region recorded and include Thimlich Ohinga, a by early humans and shown the kinds of lacking written word, Kenya nonetheless stone walled complex which consists of one habitats and animals they encountered. had documented its past. It has a history hundred and thirty eight sites of skillfully These tools have been preserved in situ to written in the rocks that form the hills and joined enclosures. give visitors a glimpse of their distribution the mountains; it is written in the strata and scatter. forming the sides of the valleys that have It is a cultural landscape phenomenon been eroded by water and by wind; in the of structures with unique stone-walling In addition, there are sites within the prehistoric tools left by men on their sites tradition situated in Migori area south Kenyan coast which have over the years of their habitations; and in fossilized fauna of the lake. The style and architecture of been instrumental in archaeological studies. the stone wall enclosures of this cultural These include Fort Jesus, Mtwapa, Manda landscape are similar to those of the Great and Gede. These sites have highlighted Turkanaand flora. Basin issues related to the Iron Age and ceramic A visit to the Turkana Basin offers a broad much smaller in magnitude but spread over technology as well as migration and trade perspective on the origins of life including aruins vast ofarea Zimbabwe. and date They to the are 14th however, century. far between cities situated within the East that of the human race. The Basin is indeed African Coast and those in other parts of the the gift of life. From the cool clear waters of a communal and centralized system of world such as those in Asia and Europe. All the modern lake, to the expansive volcanic controlThe settlement which served signifies defensive, the beginning economic, of these sites display Kenya as a place where sediments dotting the landscape, knowledge religious and social functions. Then there is man and his culture originated and continue in the study of evolution continues to be the Mfangano Island acknowledged for its to evolve. The writer is Senior Research Scientist, National Museums of Kenya. www.museums.or.ke

An archaeological excavation site in northern Kenya - Lake Turkana Basin Gede Ruins at the Kenyan Coast- Swahili A stone wall depicting early settlement in Olorgesailie Archaeological site-Inset: Stone early settlement Nyanza - Thimlich Ohinga tools found insitu 14 December 2013 enya: The Mark of Identity

enya has authentic goods and services enjoyed both locally and internationally. KThe question is, do the consumers know that these products are from Kenya? Kenyan goods and services have been in the market associating them with Kenya. for decades but have lacked a unified identifier that a consumer associates with a certain product orCountry brand of as origin being can the be ‘homedefined country’ as the country of the as a Japanese products, regardless of where they maybrand, be just assembled. as Honda, Toyota, Sony, are identified

Without differentiation, the value of Kenyan goods and services is diminished in the market and thus unable to command a premium price. Countries such as South Africa and Australia have differentiated themselves by developing a mark of identity for their goods and services - “Proudly South African” and “Australian Made” respectively. This has led to increased awareness and brand association with their home country.

With this in mind, Brand Kenya Board developed a mark of identity for Kenyan goods and services with the byline “A touch of Kenya”. The mark creates a desire to experience more of Kenya and what the country has to offer for those who interact with Kenyan products and services. The key objective of the mark of identity is to ensure that Kenyan products can be differentiated locally and internationally. The symbol will be available for use by manufacturers, the service industry and exporters of high quality Kenyan made goods. The use of “a Touch of Kenya” is also expected to stimulate demand while increasing competitiveness of our products, goods and services.

To adopt the Mark of Identity: email: [email protected]

December 2013 15 enya: Top Tourist Destination

Mt. Kenya Mombasa

Lake Bogoria Menengai Crater

The Big Five Fort Jesus

16 December 2013 Nation Branding: enya Dr. Nzilu Musyoki

he notion of nation branding, although a relatively new subject The Brand Kenya Board is a composite of four related constructs namely; country of Established in March 2008 the Brand Kenya Board has a mandate to Torigin, destination branding, public/citizen diplomacy and ensure an integrated national brand is created and sustained. In line national identity. In a sense, nation branding is concerned with with this mandate the role of the Board is to coordinate all initiatives creating an attractive (yet holistic) image of a country at both for marketing Kenya. Through its functions the Board seeks to national and the international stage, across political, economic and establish an attractive identity and image of the Kenya brand with cultural dimensions. a view of positioning the country favorably in terms of national reputation, investment, tourism, and international relations. A country brand is a multidimensional assortment of functional, emotional, and relational elements that severally and collectively Further, the Brand Kenya Board (BKB) is tasked with uniting evoke a unique set of associations in the minds of various publics. Kenyans and providing them with positive information about the National brands may hold strong associations alongside the country in order to promote patriotism and national pride. Through following elements: people, place, culture/language, history, food, its activities the Board is also expected to promote local products fashion, famous faces (celebrities), and export produce. As a result, to encourage economic transformation, while assisting towns and every country has a unique name and images embedded in the cities in the country to improve their image. minds of people both inside and outside the country. Essentially therefore, a nation is a brand! The Brand Master Plan In 2011, the Board developed a Brand Master Plan which is a There are diverse opinions on what nation branding refers to complete guide on strategies for branding Kenya. The Brand Master and what nation branding should or could accomplish. Partly the Plan outlines several branding platforms namely; the Citizenry, cause of the variations in opinions has emerged from the diverse Exports, Foreign Direct Investment, and Tourism. The plan interpretations of nation brands and branding processes that recommends the adoption of a ‘one look and feel’ national identity, countries have chosen to engage in. These interpretations can be which may be used across public service institutions to identify the Kenya brand and enhance a pleasant country image.

divided into several levels as reflected in the figure below;Visual symbo l BKB acknowledges that Kenya’s citizenry is an important component Easy to brand A COO/PCI Strapline in the country branding process since they are ultimately the Export Branding Ingredient brand ‘unsolicited’ brand ambassadors. The image and reputation of

Co brand B through what they say or do not say, and what they do or choose Umbrella brand Destination/ notKenya to. As is highlyearlier influencedstated, a strong by citizens, nation brand across is allanchored social classes,around Place Branding Country image its people, a fact endorsed by the Brand Master Plan. In view of this Nation Brand the Brand Kenya Board has initiated a communication campaign to Nation branding Country reputation C extol the virtues of a good Kenyan and to encourage Kenyan’s to be Country positioning Public Diplomacy there for their country. Political Branding Competitive advantage D Competitive identity The campaign dubbed “Nitakuwepo” (I will be there) is a citizen

Soft power E engagement program communicated through radio, television and

National Identity National identity F newspapers. Based on the national anthem, Nitakuwepo with the Cultural Branding Difficult to brand tag line “Mimi ni Kenya na Kenya ni mimi” (I am Kenya and Kenya is NEW? me) is aimed at marshaling the support of all Kenyans and urging them to shun activities that would jeopardize the country’s image. Figure 1: The concept of nation branding: Origins and interpretations, The Board will endeavor to promote Kenya’s national values across (Fan, 2010). the nation since they are the backbone of our society and could greatly enhance social harmony and national pride. Unlike commercial brands many elements in a nation brand are not in the direct control of those engaged in nation branding National Identity management. Although the setting up of a national branding agency It is important to always remember that a nation’s identity is (to create and harness a favorable nation brand) is an absolute necessity for countries in this time and age, the branding process change in a nation’s identity is either accomplished or accompanied bydefined fundamental by its people, changes not in entirelythe country’s by branding political, strategists. economic Anyand citizens and essentially those responsible for developing and or social systems. Arguably policy makers, and by extension opinion executingdemands anational significant policies. long-term commitment on the part of the and public conduct. shapers, may influence the image of a country through the media region, the concept of nation branding is quickly gaining popularity. As reflected elsewhere in the world and within the Sub-Saharan Africa of its people and especially that of its leaders. Once this has been several countries, for example Malaysia, India, Abu Dhabi, South done,For a nation to a good to change measure, its image,then the it firstcountry needs may to changetell the theworld behavior about Africa,The process Botswana, of nation Ghana, branding among others. is now It firmly is important institutionalized to note that in its new look. This is because perceptions held about a nation do not change automatically after the nation changes its reality. The way advantage in attracting and or retaining valued talent. In addition, for a nation to gain a better reputation is to work on the reality and countriesthrough branding, that effectively nations engage are likely in nationto gain brandinga significant are competitive most likely then communicate to the relevant audience how good the country is – this practice is called nation branding. citizenry, patriotism, increased trade and investment levels and growthgoing to in enjoy tourist significant arrivals. benefits in the form of; social cohesion, The writer is the Director of Marketing at the Brand Kenya Board www.brandkenya.go.ke December 2013 17 18 December 2013 enya:: A Credible Source Market for Export Products and Services Ruth Mwaniki ndowed with a hardworking citizenry, beautiful tropical Trade Promotion Body climate, rich soils and succulent water bodies, its no wonder The Kenya Government established the Export Promotion Council EKenya is a producer and manufacturer of some of the world’s (EPC), the Premier Trade Promotion body in Kenya, in 1992, as a renowned products. From our iconic Tea and Coffee to a variety ingenious products, Kenya is the home of succulent Horticultural Kenyan exports by assisting producers of exportable goods and harvests, sun-grown in the tropical climate; has a wealthy diversity servicesSemi-Autonomous in overcoming Government bottlenecks, Agency, to enable to specificallythem achieve promote higher levels of export performance. Lakes and Rivers; Kenya offers organic pasture-fed Beef from the of fishery catches from the vast Indian Ocean and the in-land The core mandate of the Export Protion Council is coordination Valley, Maasai and North-Eastern plains among other agri-based, and harmonization of Kenya’s export development and promotion manufacturedEast African Zebu and andservice Boran product cattle, offerings, grazed on Kenya the sprawlingstands out Rift-as a efforts and thus serves to provide leadership to all other national credible source market for global requirements. export programmes. To support exports efforts, The Kenya Government has developed an ambitious road map for economic Kenya’s Export Performance and social development to the year 2030, known as Vision 2030. According to the Economic Survey 2013, Kenya’s export earnings The Vision is anchored on three pillars, namely the Economic, Social for 2012 increased by 1.02 % from KES 512.6 billion in 2011 to KES and Political. The Economic pillar aims to raise Kenya’s economic 517.9 billion in 2012. growth rate from 6 to 10 per cent and maintain it at that level for twenty years. The Social pillar aims at developing a just and cohesive The main exports were tea, horticulture, coffee, textiles & apparels, society, while the Political pillar aims at entrenching the practice of tobacco & tobacco products and essential oils, among others; while issue-based, accountable and democratic governance in Kenya. the main imports were petroleum oils, capital goods, food products and chemical fertilizers, collectively accounting for 58.4 per cent of The Council endeavours to assist the private sector access export the total import bill. markets through the guiding principles of the product and market

exporters. Market Prioritization aims at identifying the best markets All Other**, 41.38% Tea, 19.59% basedprioritization on the selectedframe works criteria for forthe organizingbenefit of existing market anddevelopment potential and expansion programmes.

Horticulture, 15.67% The Government is keen to develop intra African trade especially within the regional trading blocs of East African Community, COMESA and the rest of Africa, which hold potential for growth Soda Ash, 1.88% Coffee, 4.30% in value added products and manufactures. Most of these African

Apparels, 3.99% Articles of Plastics, 1.98% opportunities for economic growth. The export sector is driven by Tobacco producersmarkets fall organized within into the cooperatives, first three producer market groups, tiers processors presenting Essential Oils, Products, 3.21% Animals & Vegetable 2.63% and manufacturers who span from large to Small and Medium Oils, 2.46% Iron and Steel products, 2.92% Enterprises. The Government has put in place facilities to support African countries form 50% of the top ten main markets for Kenya’s the private sector development in trade through spearheading commodity exports, especially for value added agricultural products Private Public Sector Partnership Programmes and is committed to and manufactured products including; household goods, value improving the Export environment in the country. added tea, coffee, plastics and fabricated metal works. The efforts are geared at ensuring improved income to rural Exports to the European Union (EU) are predominantly agricultural community, production of a wide-range of market led products, commodities and horticultural produce, including value added transfer of new skills and technology for rural producers, increased production capacity, increased penetration of export markets by capital and industrial goods indicating an expanding economy, new producers, economic growth and creation of employment throughproducts manufacturing. like pre-packs and flower bouquets. Major imports are opportunities, particularly by mainstreaming marginalized communities and groups including youth and women, and as such Most of Kenya’s export markets are concentrated in EAC, the rest reduce poverty levels. of Common Market for Eastern and Southern Africa (COMESA) and EU absorbing 63.9%, Kenya’s total commodity exports. Exports to Africa and EU account for 69.5% of total exports.

Former President H.E. Mwai Kibaki officially Opening Kenya’s Pavilion at Expo Shanghai 2010

December 2013 19 enya: Top Exports

The EPC Annual Exporter’s Forum: 1. H.E. President Uhuru Kenyatta touring the Forum’s Exhibition and 2. The EPC CEO Ruth Mwaniki explaining a point to the Head of State.

Working closely with producers and manufacturers in the highlighted sectors, the Council is instrumental in underscoring the need to attain and maintain export quality standards for products and processes, attainment of production and documentation systems that ensure traceability, while guaranteeing safe, environmentally friendly, socially acceptable and high quality produce, development of value addition and product adaptation in order to meet changing market requirements and trends and application of modern and appropriate technology in order to improve productivity and competitiveness.

Export Logistics Support

transport and communication infrastructure. Kenya is considered theKenya’s region’s export hub of delivery transport is and served communication. by well developed Served by financial, airports, sea ports, roads and railways, exports are freighted through Jomo Kenyatta International Airport (JKIA) in Nairobi, Moi International airport (Mombasa) and Eldoret international Airport, while exports by sea are dispatched through the Mombasa port terminal.

A second sea port is planned for development in Lamu which will link Kenya to the Northern markets of Southern Sudan and Ethiopia freight. The Kenyan railway line stretches over 2,700kms offering a good choice to very heavy cargo. Kenya has over 7,000km of paved roads, which give good access to the various exit ports.

Artistic impression of the proposed Architectural drawing of the New Jomo Kenyatta International proposed Berth in Lamu as part of Airport the LAPSSET Programme

Kenya is the country of choice for Investors, Buyers and Traders who wish to explore the immense untapped trade opportunities in the country.

The writer is the Chief Executive Officer of the Export Promotions Council

20 December 2013 Brand Kenya Board: Pictorial

His Excellency Hon. Uhuru Kenyatta, President of the Republic of Kenya tours Strategic Planning Session the BKB stand at KICC during the Exhibition which showcased procurement opportunities for Women, Youth and Persons with disability (November 2013)

Team Building session (2013) London Olympics Kenya House team with President Mwai Kibaki (2012)

BKB CEO, Mary Kimonye engages stakeholders (2013) BKB in a tree planting exercise at State House Girls School, Nairobi (October 2013)

December 2013 21 Marsabit: The hidden Jewel Ruth Chitwa

he Total Solar Eclipse was experienced in Marsabit on November 3, 2013. The eclipse is just an extra jewel in the County. A road trip to Marsabit showcases a varying landscape from Oldonyo ranges, Hurri Hills, beautiful TMt. Marsabit and Mt. Kulal, Chalbi desert with vast sand dunes,

expansiveto hidden nature volcanic of lakes.the region The magnificentis ideal for bike rocky and mountains motor racing. with Extremelayers of savannahsports lovers plateau can areengage an excellent in rock filmclimbing location and while bungee the jumping.

Dik diks and antelopes gallop as one drives along the winding road.

wind and chirping of the birds. The terrain gradually shifts from rockyThe land shrub is filled land toby hills.an eerie silence except for the billowing of the

The varying terrain is home to various communities. The people are truly Kenyan; open, warm and welcoming. The richness of their culture is displayed in the different way of dressing, their beautiful adornment, celebrations, songs and dance, way of living and economic activities. The region is home to a spectacular game sanctuary; the Marsabit National Park and Reserve. The reserve exudes immense tourism potential and is home to buffalos, elephants, waterbucks, leopards, lions and antelopes found therein. Interestingly, elephants in Marsabit are famous for their enormous tusk. The famous Lake Paradise, a volcanic lake perched beautifully in the midst of the forest, is a sight to behold. The northern side offers a different spectacle of Marsabit as it is covered by sand dunes of the famous Chalbi desert.

Marsabit is undoubtedly a hidden jewel. The County is opening its doors to investors and tourist alike. The Government’s commission of road projects which will link Isiolo, Marsabit and Moyale to Ethiopia through the Lamu Port Southern Sudan-Ethiopia Transport (LAPSSET), has raised the stakes. Brand Kenya Board is journeying with County on this exciting transition.

December 2013 The writer is the Public Relations Officer at the Brand Kenya Board 22 www.brandkenya.go.ke December 2013 23 General Motors Celebrates Isuzu at 50 EAST AFRICA EAST AFRICA ast Africa’s leading automotive part of; and will continue to share, even as driving seminars, 24 hour rescue service, assembler General Motors East Africa driver training amongst others. E(GMEA) is this year celebrating 50 within East Africa. years of Isuzu’s presence and dominance in the auto firm preserves the brand’s legacy Kenya’s auto industry. Kavashe revealed that the “Isuzu Strong is a promise delivered and Isuzu’s past, Kenya Strong Campaign”, launched to presentGMEA reaffirmsand future all that bear a testimony promise to made this GMEA Managing Director, Rita Kavashe foster emotional connection for the brand, adage. Thanks to the remarkable heritage recently unveiled the “Isuzu Strong Kenya has enjoyed great reception from valued of endurance, innovation and reliability, Strong Campaign” aimed at celebrating stakeholders and consumers. owning an Isuzu has not only become about Isuzu’s 50 years heritage as well as driving the best...it has become a way of life. extending appreciation to customers for the Indeed the economy of the country has great partnership. General Motors East Africa hereby toasts in the government’s commitment in to Kenya’s 50 years of independence and Isuzu has been in Kenya for 50 years continuedgrown over developmentthe years and GMEAof infrastructure is confident wishes this beautiful country many more that will propel the industry and ultimately fruitful years. decades of independence. contribute to the grow of the economy. coinciding with Kenya’s celebration of five About Isuzu: “Isuzu has truly become woven into the fabric of Kenyan life, as a highly visible part GMEA leads the market, second year in General Motors East Africa Ltd. (GMEA) of our transport landscape across all sectors aIndustry row, with figures a 26.1 for percent 2013 market indicate share, that was founded in 1975 as a joint venture ranging from public to school transport, largely attributed to the Isuzu brand. This between the Government of Kenya and infrastructure development, distribution General Motors Company. However, Isuzu and agriculture.” said Kavashe. have in our Isuzu brand of vehicles and was launched in Kenya in 1963. services.portrays the confidence that our customers The strong heritage of the brand while Isuzu has been in Kenya since 1963. contributing towards these key pillars This performance is attributed to the Over that period the brand has enjoyed of economic growth, has maintained roll move by the Government to phase out dominance of the commercial car segment out of vehicles famous for their legendary the 14 seater matatus used in public for the majority of the time. comfort, reliability, toughness, durability transport in favor of high occupancy and exceptional built in quality. buses, ongoing infrastructure development Isuzu brand will always mean the best, a and rehabilitation, as well as great value leader in commercial vehicles supporting The Isuzu story is one Kenyans have been a addition for our customers, such as, smart our customers.

24 December 2013 General Motors Celebrates Isuzu at 50

The Isuzu Tx Lorry ferry’s construction materials on Mombasa road outside Former President, Mwai Kibaki then Minister for Finance during a tour of the GM Kenya offices in 1977. This was the first model GM assembled. production line at GM Kenya, at the commissioning of the plant on November 20th 1977.

Technicians in the plant conduct final touches on Chevy Luv Pick up during a Former President Mwai Kibaki arrives at Limuru Boys centre to officiate a GM visit by the former minister for industrialization Hon. Okwanyo(in a cape) in sponsored charity event in 1985. 1985. Looking on is the former Managing Director for GM, McAuther (Right).

Retired President Daniel Moi is taken around the Isuzu Tx Lorry Chassis line Former president (then Vice president)Mwai Kibaki tees off at the start of a at GM Kenya during a ceremony to mark the 75th Anniversary of General charity event sponsored by General Motors in support of Limuru Boys centre Motors Corporation in 1984. With him is former GM Managing Director Mr. in 1985 Ranson. December 2013 25 enya: Investment destination

Dr. Moses Ikiara, PhD, MBS

Kenya is a rapidly growing economy with a long period of a major transport Hub in East Africa with Connections from macroeconomic stability. With a GDP of Kshs. 2.9 trillion Jomo Kenyatta International Airport to Major Destinations (Kenya Year Kenya Book 2011/2012) Kenya boasts the around the world. All these are coupled with a convenient Time zone of (GMT +3). the region. The country continues to invest heavily in key sectorsstrongest which and mostinclude versatile infrastructure, and diversified (roads, economy railway), in Tax Treaties and Investment Promotion and Protection telecommunications and energy. Agreements Kenya is a signatory to a large and growing number of Kenya is the gateway to East Africa and has become the tax treaties and investment promotion and protection Agreements such as the Multilateral Trade System (MTS) ACP Communications Technology (ICT) hub. An investor in Kenya Cotonou Agreement and the Africa Growth and Opportunities hasregional access business, to the East financial, African logistics Community and Information(EAC) market and of Act. This allows exports from Kenya to enjoy preferential over 140 million people, the Common Market for Eastern access to world markets under a number of special access and Southern Africa (COMESA) market of over 450 million and duty reduction programmes. people. Stability Business opportunities Since independence, Kenya has maintained remarkable Prospects for major trade and investment opportunities exist stability despite changes in its political system. Since the re- in manufacturing, agriculture and agro-based industries, emergence of multiparty democracy and promulgation of a transport and construction. new constitution in 2010, Kenyans have enjoyed an increased degree of freedom. Infrastructure Kenya envisages a massive upgrading and extension of the Access to Large pool of Highly Educated and Skilled Work country’s infrastructure. In this regard, the country has Force highlighed a number of infrastructure projects that present Kenya prides itself in its large pool of highly educated, skilled and sought after work force in Africa, trained from within the country and in institutions around the world. Miningsignificant opportunities for investors in the coming years. Kenya is endowed with a wide range of minerals that remain Highly Developed Social and Physical Infrastructure unexploited due to inadequate knowledge on their status, Kenya affords a pleasant and quality standard of living economic viability and appropriate mining technologies. with its spectacular and diverse natural resources. Ranging Already, an appropriate mineral prospecting and mining from wildlife to sceneries, the country also boasts of high policy conducive to investment and Private Public quality social amenities such as restaurants, hospitals and Partnerships (PPP) in the mining sector is in place. Investors entertainment spots. A good reason why the country has the can focus on value addition through direct or joint venture highest number of expatriates living and working in Kenya. partnerships. Preferential Market Access Eco-Tourism Facilities in Forest reserves Kenya is signatory to a number of multilateral and bilateral Opportunities exist in development of different facilities trade agreements as part of its trade policy. Kenya is a including eco-lodges, tree houses, guest houses, restaurants, member of the World Trade Organization (WTO) making campsites and canopy walkways. her products access more than 90% of world markets at Most Favoured Nation (MFN) treatment. In addition, Kenya Why Invest in Kenya to trade-enhancing schemes that include the Africa Growth Strategic Location andis member Opportunity to several Act (AGOA); trade arrangements ACP-EU Trade andAgreement beneficiary and As the leading economy in East Africa, Kenya’s strategic Common Market of Eastern and Southern Africa (COMESA). location and its well developed business infrastructure make For Investments, Make it enya! have made it their regional hub. This grants investors access toit a the natural larger choice East forAfrican investors Community and many and international regional markets firms The writer is the Managing Director of the Kenya with access to over 385 million consumers. Nairobi is also Investment Authority

26 December 2013 Kenya: An Investment Destination

December 2013 27 enya: Elite Athletes “I wanted to run my race. I didn’t want to run anybody else’s race. I knew there was a long way to go.” Paul Tergat after crossing the finish line of the New York City Marathon on November 6, 2005, in a thrilling finish, prevailing over defending champion.

1 2 3

4 1. Catherine Ndereba 2. David Rudisha 3. Henry Wanyoike 4. Jason Dunford 5. Kipchoge Keino 6. Mercy Cherono, Sylvia Kibet and Vivian Cheruiyot 5

28 December 2013 December 2013 29 GM Photo

EAST AFRICA EAST AFRICA

A postcard, in the early 1977 depicting Kenya’s heritage. At the rear is the landmark KICC, a lion representing Kenya’s wildlife and a shield portraying our identity as a nation. At the middle is GM’s Isuzu product lineup synonymous with quality and durability while at the forefront is an African man representing the Kenyan people. In summary, GM is an indigenous company whose products made by Kenyans, have positively impacted our lives contributing to the success of our nation.

Retired President Daniel Moi, is taken around the Isuzu Tx Lorry Chassis line at GM Kenya during a ceremony to mark the 75th Anniversary of General Motors Corporation in 1984. With him is former GM Managing Director Mr. Ranson.

30 December 2013 December 2013 31 Delivers 32 December 2013