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East Africa Volume 6 Britam Size MARKET the industry, achieving a Britam is a leading diversified financial services number of “firsts”. group, listed on the Nairobi Securities Exchange. • In November 2017, The group has a presence in seven Africa construction of the countries; Kenya, Uganda, Tanzania, Rwanda, iconic Britam Tower South Sudan, Mozambique and Malawi. was completed. The Britam offers a wide range of financial iconic tower is the products and services which include: Asset flagship project for Management, Life Assurance, Retirement Britam Properties Planning, General Insurance, Health Insurance, Limited and is the Banking and Property. These financial solutions tallest building in East enable customers to create and protect their and Central Africa, wealth, and lives every step of the way. rising above Nairobi’s Britam employs over 900 staff across the skyline at 200 metres. region and has a network of over 2,000 • In 2014, Britam became financial advisors. the first company in Britam’s vision is to be the leading diversified Africa to be inducted financial services company in its chosen markets into the Palladium Hall across Africa. of Fame for Strategy Britam’s 2016-2020 strategy dubbed “Go for Execution. A prestigious Gold” will help propel the company to the next global honour that has level of growth. The strategy is anchored on been awarded to a five thematic pillars of enabling transformation, very limited number operational excellence, customer service, of elite organisations innovation and profitable growth. that have achieved and The strategy was developed following sustained breakthrough a thorough review of Britam’s operations, performance through market fundamentals and how the company the use of the Kaplan- can stand out from the competition through Norton Strategy use of technology in the creation of a superior, management system. seamless and highly differentiated customer Awards experiences. • Britam won the Association of Kenya ACHIEVEMENTS Insurers (AKI) 2018 Over the years, Britam Holdings PLC has been Company of the Year locally and globally recognised as a trailblazer in Award for a historic 12th consecutive year. • Britam Tower is the first and only skyscraper in Africa to receive the prestigious Emporis HISTORY Skyscraper Award and to feature among the Britam Holdings PLC was first incorporated top ten buildings in the world, in the Award’s in Nassau in the Bahamas in 1920, as British nine-year history. American Insurance Company mainly to • The Britam Tower was awarded the inaugural serve workers on the island’s vast sugarcane Overall Category Award for Mechanical, plantations. Electrical and Plumbing Engineering, 2018, The Kenyan operation was established in by the Council of Tall Buildings and Urban 1965 and has grown from a small home based Habitat Awards. The Council of Tall Building service insurance company housed in a tiny and Urban Habitat (CTBUH) Annual Award office in Uganda House along Kenyatta Avenue program recognises projects and individuals to the leading diversified financial services that have made extraordinary contributions provider in the region. to the advancement of tall buildings and The journey to growth started in 1979, when the urban environment, and that achieve Britam Life Assurance Company (Kenya) Limited sustainability at the highest and broadest was registered as a private limited liability level. company in Kenya in order to comply with • The Tower was presented with the EDGE the Government’s directive that all branches (Excellence in Design for Greater Efficiencies) of foreign owned insurance companies to be in 2018, by the International Finance incorporated locally. Corporation (IFC). The award recognises Owing to organic growth and the developers who implement strategies to save incorporation of other subsidiary companies energy and water use in their building. within the company, British-American 22 Investments Company (Kenya) company. The transaction is IFC’s Ltd was incorporated as a holding largest-ever in the insurance sector in company in 1995. Sub-Saharan Africa. British American Asset In May 2018, AfricInvest completed Management Company was the acquisition of 14.3 percent stake incorporated as a subsidiary of the in Britam. In June 2018, Swiss Re, group in 2004. The company offers one of the worlds leading providers investment products structured as of reinsurance, insurance and other unit trusts and discretionary portfolio forms of insurance-based risk management to both institutions and transfer, acquired 13.81 percent private clients. stake in Britam Holdings PLC. These In 2007, Britam acquired a strategic investments are a demonstration of 10.1 percent stake in Equity Bank, the confidence by these organisations and a 21.6 percent shareholding in in Britam Holdings PLC long term leading housing mortgage company future. The partnerships will also Housing Finance. raise Britam’s profile internationally, In 2010, Britam’s regional while providing support in the areas expansion started with the group of social impact, environmental venturing into Uganda with the standards, world-class management incorporation of Britam Insurance and technical skills support. Company (Uganda) Limited. A Britam Asset Managers invested year later, Britam embarked on Kes.1.4 billion into Ever-strong Power its property strategy and Britam Limited, buying a stake in the 80MW Properties Limited, a fully owned Heavy Fuel Oil Athi River Power subsidiary of Britam Holdings PLC Plant owned by Gulf Energy, one was incorporated to focus on of the top oil and energy players delivering the group’s real estate in East Africa. The power plant was strategy. commissioned in 2014 with a 20-year The year 2011 marked an power purchase agreement (PPA) important watershed in the history with Kenya Power. This is the first of the company. The company was such investment of its kind in Kenya. listed at the Nairobi Securities Exchange, in a move aimed at BRAND VALUES unlocking the shareholders’ value, Britam’s mission, vision and values attracting additional capital for the statement support the achievement group’s expansion strategy, aiding of the goals and objectives laid out in the penetration into the regional in the 2016-2020 “Go of Gold” market and the expansion of the Strategy. asset management business and real Under the new strategic plan, estate investments. Through listing, the company also developed a new Britam has given an opportunity to vision, mission and value statement, about 25,000 Kenyans to own a stake to make Britam the ultimate leader in the company. across the fields where it operates, In 2012, the group rebranded with a strong customer focus. from Britak to Britam, creating a Vision: To be the leading diversified new fresh identity that would aid in financial services partner in our brand uniformity and consistency chosen markets across Africa. across all operations of the group in Mission: Providing you with financial the region. The rebranding created security every step of the way. a reputable strong brand, bringing Brand promise: With you every step brand consistency and the “One Company One In 2017, Britam Asset Managers Uganda was of the way Brand” mantra. The rebranding also helped the launched. Values: The brand values are hinged on respect, company to have a single customer view. integrity, customer focus and innovation. Britam Insurance Company (South Sudan) PRODUCT Limited was incorporated in February 2012 • Pensions www.britam.com and is licensed to underwrite all classes of life • Life Insurance and non-life insurance, while Britam Insurance • Health Insurance Company (Rwanda) Limited was incorporated • General Insurance and licensed in 2013 by the National Bank of • Unit Trusts Rwanda. • Investment Planning Things you didn’t know about In 2014, Britam issued its first Corporate Bond • Wealth Management Britam through the Nairobi Securities Exchange (NSE) • Off-Shore Investments which raised KShs 6 billion to fund future strategic • Retirement Planning Britam has been in the Kenyan market for the last initiatives including real estate opportunities, • Discretionary Portfolio Management 54 years. private equity, local and regional expansion, and • Property Britam is currently the largest life insurer in Kenya, IT development. In the same year, Britam acquired with a market share of 25.4 percent in an industry an additional stake in Housing Finance, raising its RECENT DEVELOPMENTS that has over 40 insurance companies. ownership in the company to 48 percent. In September 2017, as a result of the successful The view from the top of Britam Tower gives a In accordance with the group’s growth trend experienced by the company, the 360-degree panorama view of Nairobi and its strategy hinged on becoming the market leader International Finance Corporation (IFC), the environs, and on clear days both Mount Kenya and across business lines, Britam acquired a 99 per private investment arm of the World Bank, Mount Kilimanjaro are visible. cent stake in Real Insurance Company in 2014, spent KShs 3.5 billion to purchase 224.1 Britam is present in seven countries: Kenya, Uganda, effectively expanding the company’s’ foot print million ordinary shares of Britam Holdings PLC Tanzania, Rwanda, South Sudan, Mozambique and into Tanzania, Malawi and Mozambique. amounting to a 10.37 percent stake in the Malawi. It has 66 branches across the region..
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