Guest Lecture from Viant: Project Management
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Project Management in the New Economy” Technische Universität München 21. Dezember 2000 Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 1 Viant has transatlantic presence through organic growth • founded 1996 in Silicon Valley • Office München opened in San Francisco März 2000 London München Silicon Valley • 10 locations in the USA and Chicago Los Angeles Boston Europe Dallas New York • 600+ employees worldwide Houston Atlanta • 25 permanent employees in München, growing fast 2 Viant attracts talented professionals from diverse backgrounds Strategy Creative Technology Bain & Company Agency.com Andersen Consulting Cambridge Technology Booz Allen Hamilton DDB Partners Ernst & Young Disney EDS Cap Gemini Gemini Consulting DreamWorks Ernst & Young McKinsey Ogilvy & Mather IBM Pricewaterhouse Saatchi & Saatchi Oracle Coopers Strategic Decisions Young & Rubicam Sun Group 3 Our clients span many vertical sectors Financial Media & Sonstige • 325+ completed client Services Entertainment engagements Sony Allianz Cisco • Senior executive and Pictures board-level client Universal Consors Compaq relationships Music Deutsche emap Lucent Bank • 98% client satisfaction Unabängige Studie von CIMA, Dezember, American Primedia Diageo 1999 Express Bank General eCast Boston Motors Charles Live Planet Kinko’s Schwab JP Morgan ReplayTV Polaroid WIT Capital Sputnik 7 Sears 4 Viant has integrated processes for designing, building & growing digital ventures Envision Experience Launch Growth Strategy Initial Assessment Growth Management Business Acceleration Business Analytics Strategy Strategy Strategy Developing strategies for attracting and Assess Market Context Perform Operational Analysis Review Strategy retaining profitable customers Perform Digital Diagnostic Validate Prototype Redesign Processes Seeking out or reacting to new market Develop Economic Model Conduct Market Testing opportunities Creative Creative Creative Creative Conduct Brand/experience Audit Develop Gui & Info Architecture Develop Communication Plan Refine the GUI based on user behaviour Develop Experience Architecture Develop Brand Identity Implement Experience & and feedback Develop Experience Brief Build Sensory Mock-up Brand Components Increasing market share through on- and Conduct Market Testing off-line marketing program Technology Technology A C T I V I T I E S E T I I I V T A C Identify Tech Trends Technology Code and Test System Technology Conduct Capabilities Assessment Develop Prototype Conduct Knowledge Application management services Develop Component Map Test Tools and Architecture Transfer& Training Infrastructure services Outcome Outcome Outcome Outcome Appropriate Digital Venture Understanding of Digital Venture Appropriate Digital Venture Success of Digital Venture 5 Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 6 Your experiences until now … … with project management •University • Internship • Software development •Team work •... 7 Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 8 What is project management ? • Out of which discipline is the project manager ? • Project management deals with responsibilities •Does not have to be hierarchical • Leadership is necessary 9 What is project management ? • Process Management • Content Management –Workstreams – Quality Assurance – Deliverables – Level of Detail –Dependencies –Overview –Resources –Integration • People Management • Client Management –Logistics –Expectation – Meetings –Scope –Norming – Digital Agenda – Evaluation – Client Understanding –Expenses •Company, external: • Risk Management industry, market • People, internal: –Scope power structure, –Potential risks politics – Market developments 10 What is project management ? Finding the right balance between •Formal •Informal – Organization structure – Personal contacts, networks – Status reports – Emergent roles –Deadlines – Fostering communication – Deliverables –Team spirit – Organization structure –Strong culture – Standing committees –Based upon trust •Structured •Chaotic – Strategic planning – Alternative generation –Reporting & – Uncertainty coping performance evaluation – Iterative project planning –“cascading” project – Group dynamics planning – Individual tasks 11 Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 12 Project phases 13 Phases of a project •Conduct Sales • Manage Ongoing Project – Client meetings – Meetings –RFI / RFP – Project Planning –Proposal –Logistics – Statement of Work • Conclude Project • Pre Kick-off –Sunset Review – Financials – Staffing – Get Sign-off – Project Set-up • Capture Knowledge – Client Set-up – Project Quicksheet • Kick-off Project – Sanitize Assets – Roles & Responsibilities Discussions – Team Norming – Project Orientation – Client Kick-off & Norming 14 Agenda • Who’s Viant and what do we do • Your experiences • What’s project management • Project phases • Project roles and tasks • Our experiences • Open discussion 15 Roles on a project • Example roles: – Client partner – Project manager – Technical Lead – Creative developer – Business analyst –etc. • Roles are contextual - they are tied to specific units of work (Activities, Workstreams, etc.) 16 Leading and controlling a project is important – our team structure emphasizes collaboration Role descriptions Illustrative Viant Viant Client Client Partner Account Executive Client Partner Executive Sponsor • Primary Viant contact • Structures overall effort (based on past experience and Viant service model) • Responsible for client satisfaction, Viant Client deliverables, team guidance and issue Project Lead Project Lead resolution Account Executive • Facilitates contracts; refines scope • Solicits independent assessment of client Viant Viant Client satisfaction Project Lead Additional Team Lead Team Lead Team Lead • Responsible for day-to-day project Teams management, orchestrates activities and as needed Viant Viant Client deliverables Team Team Team • Facilitates status and deliverable review Member Member Member • Assists in issue resolution • Contributes extensively to development of all deliverables Viant Client Viant Team Leads Team Team Team • Responsible for day-to-day activities of major Member Member Member independent project workstreams • Leads production of significant deliverables in keeping with project plan • Provides primary support to team members 17 Tasks and areas of responsibility Client Partner Project Manager extern intern • Client relationship • Project planning management • Team management •Scope and and organization expectation • Meetings management • Process • Thought leadership management • Team leadership • Team development • Project planning • Consulting craft 18 PM – Project Planning • Generate and manage project plans • Collaborate with leads to create changes in project plans • Keep plans on track; tasks completed • Incorporate training time into project plan • Ensure team meets deliverables within time frame with quality • Plan for transition from one phase to next • Provide QA on each project deliverable 19 PM – Team Management & Organization • Sets priorities and direction of the effort • Lead team norming sessions • Communicate roles and responsibilities to team members • Interact with and manage team on day-to-day basis • Provide staff training as needed • Plan sunset review in conjunction with people cultivator 20 PM - Meetings • Schedule and hold regular status meetings • Run formal milestone reviews • Run a sunset review for other teams • Make sure inexperienced staff “dry-run” their presentations 21 PM – Process Management • Ensure the organization of all logistics associated with the project and get client support for executing them • Work with staffing captain to appropriately staff project • Encourage team to use catalyst • Assure that meeting notes are completed and published • Be aware of the roles of all on your team 22 PM – Team Development and Consulting Crafts • Construct an effective and complete team based on a deep understanding of staff member skills and project needs • Establish clear guidelines for: – Project analysis –Interviewing – Presentation writing – Presentation skills 23 PM - Client and Scope Management • Manage scope, including changes in scope • Raise a red flag when there is trouble on the project • Say “no” to scope challenge (fight for the team) • Get sign-off on deliverables and on each phase from the client • Run formal milestone reviews with the client 24 Shared tasks between CP and PM • Tracks expenses; approves expense reports • Manages financials • Keeps Pro-Forma up-to-date • Communicates with the client, prepare proposals • Works with Vendors and partners •Shares QA • Provide input for quick sheets • Manages staff 25 CP – Client Relationship Management • Establish deep, trusted relationships with key decision makers in the client organization • Position Viant as their principal guide for digital venture issues and directions • Understands the context of the project and how it fits into the clients business • Creates happy referenceable clients • Contact person between Viant and client • Discusses issues around money or time