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Market Solutions Seminars I.MX233 ARM9 for Consumer and General Embedded Market Yan Vainter

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Market Solutions Seminars I.MX233 ARM9 for Consumer and General Embedded Market Yan Vainter May 11, 2010 Market Solutions Seminars i.MX233 ARM9 for Consumer and General Embedded Market Yan Vainter TM Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. Today’s Agenda ► i.MX Applications Processor Overview • Target markets, product portfolio • ARM9 portfolio comparison • Platform support ► i.MX233 Introduction • Target applications, product details • Development platform, enablement • System value • Availability Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 2 Freescale Multimedia Markets Portable Consumer Automotive Infotainment • Smartbook • Audio • E-book • Connectivity • Smartphone and Telematics • Portable Media Player • Video and Navigation • Personal Navigation Low-Power High Integration Advanced Performance Platform Software Home Consumer Industrial • Media Phone/Terminal • POS/Scanners • iPod accessories • Security and Surveillance • Remote controls • Industrial HMI • Digital Photo Frame • Medical • Appliances • Metering Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 3 Freescale Applications Processor Value Proposition ► Performance (MHz & Memory Efficiency) ► Low Power (Audio < 18 mW system, HD720 Video < 250 mW) ► State of the art Audio, Video, Graphics and Codecs ► Consistent and scalable architecture ► Complete OS/SW platform ► Mixed signal integration Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 4 What Do Customers Want? • Easy to Use • Simple and intuitive user interface • Customizable • Constant connectivity • “Always-on” – WiFi, Bluetooth, 3G/4G • Great Internet experience • Excellent browser experience • Excellent graphics & video • Instant-on • Fast boot within few seconds • Cold boot as well as resume from sleep • All day battery life • Power management ‘without a fan’ Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink 5 and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 5 Going Green – Energy Efficiency ►i.MX architecture designed to provide optimal trade-off between performance and power – Smart Speed performance ►Dynamic Voltage Frequency Scaling (DVFS) and Dynamic Processor Temperature Compensation (DPTC) ►Independent peripheral clock gating ►Multiple low power modes ►Hardware acceleration offloads CPU and lowers power consumption during run modes • Video encode/decode • Graphics ►Embedded software drivers optimized to use low power i.MXtechniques devices consume less power which reduces the number of disposable batteries in landfills, prolongs the life of re-chargeable batteries and limits the overall power consumption for devices plugged into outlets in the home, the operating room, or anywhere else. Saving energy and saving costs. Freescale Energy Efficient Solutions mark awarded to the i.MX Applications Processor family. Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 6 Freescale’s Product Longevity Program Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 7 i.MX Public Roadmap Associated i.MX515 PMIC: i.MX5x MC13892 • Open VG Cortex A8 • OpenGL ES 2.0 i.MX5x i.MX513 Associated PMIC: i.MX357 • 720p Video Decode MC13892, TBD Associated • D1 Video Encode PMIC: • Open VG 1.1 MC13783 i.MX353 i.MX512 i.MX31 • Cortex A8, 800MHz • ARM1136, 532 MHz • Ethernet, DDR2, USB Phy ARM11 • OpenGL ES 1.1 3D • Ethernet, DDR2 • USB Phy x 2, CAN x 2 i.MX31L • ARM1136, 400 MHz • USB (High Speed) i.MX258 • Video Encode VGA • i.MX286+ Associated • 1588 Ethernet x 2, PMIC: i.MX287 • Security L2 Switch i.MX27 MC34704B i.MX257 • i.MX283+ i.MX286 • D1 Video CAN x 2 ARM9 • Touchscreen i.MX283 • CAN x 2 i.MX27L • ARM926, 450MHz • Integrated PM • ARM926, 400MHz i.MX253 i.MX233 • Ethernet • 1588 Ethernet • DDR2 • ARM926, 400MHz • ARM926, 450MHz • USB Phy x 2 • Ethernet, DDR2 • Touchscreen • LCD • USB Phy x 2 • Integrated PM, Audio 2009 2010 2011 In Development Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 8 i.MX ARM9 for General Embedded Market Feature i.MX27(L) i.MX233 i.MX253 i.MX257 i.MX258 Target Markets Consumer, Industrial Consumer & Industrial Industrial & Consumer Industrial & Consumer Industrial ► IP Camera ► PMP, PND ► HMI ► “Smart Touch” HMI ►Secure Residential ► Media Phones ► Audio Accessories ► Portable/Tethered ► Factory Automation Gateway (Smart ► Digital Signage ► VoIP Printers (CAN) Meters) Target ► Medical (Video) ► Smart remotes ► Barcode Scanners ►Point-of-sale Segments ► HMI (home ► Medical ►Biometrics appliances, etc) ► Factory ►Secure Devices Automation (Ethernet) Core ARM926EJ-S™ ARM926EJ-S™ ARM926EJ-S™ ARM926EJ-S™ ARM926EJ-S™ CPU Speed 400 MHz 454 MHz 400 MHz 400 MHz 400 MHz ► MPEG-4/H.264 ► DDR2 i.MX253 + i.MX257+ Video Encode / ► Integrated power ► Integrated Ethernet ► CAN, Smartcard ► Secure key/data Key Differences Decode management ► Integrated USB ► CMOS Sensor I/F storage ► CMOS Sensor I/F ► Analog Audio Phy’s ► Touchscreen ► Tamper detection ► 32-bit mDDR bus ► Small packages ► NOR Flash controller ► Secure boot 0.8mm 473BGA 128LQFP Package 0.8mm 400BGA 0.8mm 400BGA 0.8mm 400 BGA 0.65mm 404BGA 0.8mm 169BGA Integrated power Ethernet, CAN, DDR2, Positioning Video acceleration management and Ethernet, DDR2 Security Touchscreen controller analog audio 10KU QFP $4.60-$5.29 Suggested $8.10 - $11.42 $6.26-$6.48 $7.00-$7.53 $8.11 Disty Resale BGA $5.42-$6.11 OS Linux, WinCE RTOS Linux, WinCE (Jan10) Linux, WinCE, RTOS Linux, WinCE, RTOS Linux, WinCE, RTOS General Availability Mass Production Mass Production Mass Production Mass Production Mass Production Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., TM Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform
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