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Digital Consultancy Brief Bradford Museums and Galleries Is on The Digital Consultancy Brief Bradford Museums and Galleries is on the move! We’re a local authority Museums and Galleries Service with award winning sites, collections and learning. In a normal year we attract close on 250,000 people to our sites, including 20,000 schoolchildren. We operate right across Bradford district working in areas of rich diversity alongside considerable deprivation. Our sites are Cartwright Hall Art Gallery, Bradford Industrial Museum, Bolling Hall Museum and Cliffe Castle Museum. Our collections reflect the rich and diverse story of the district, spanning industrial heritage, local social history, natural history, archaeology and art and design. We have Designated textile collections and an internationally known South Asian Art collection. We’re part of one of the UK’s youngest and most diverse city districts with an exciting future bidding to be City of Culture 2025. We are actively engaging our communities, addressing our diversity, thinking about wellbeing and sustainability and rethinking our business models as we get going on this new agenda. Our Museums and Galleries are more than just venues or collections; during Covid - 19 the service has found new ways to engage with audiences online and we’ve also reopened 3 out of 4 of our venues in a Covid safe way. DCMS’s Cultural Recovery Fund has given us a substantial grant to get this work underway and we’re now keen to have expert input in a number of areas. Digital Bradford Museums and Galleries has 4 active social media accounts, Facebook, Twitter, Instagram and YouTube, which run alongside our website bradfordmuseums.org. Members of the Learning, Community and Collections teams generate engaging content in a rage of formats, including images and video. Content is inspired by the collections, engagement and learning activities, promotes BMG’s exhibitions, learning and family programmes and engages with a wide variety of users and groups across social media platforms. Currently BMG has 4628 followers on Facebook, 2123 followers on Instagram and 6650 followers on Twitter. The BMG YouTube account is new and slowly growing its subscriber numbers. The Brief We want to establish sustainable ways of creating an exciting digital offer and generating digital content. These activities need to be engaging, sustainable and easily delivered. Content needs to be accessible to a diverse audience and feel bespoke. You will be expected to work alongside a marketing consultant, to ensure marketing and digital strategies and policies are cohesive and collaborative, and a freelance web project officer, who will be overseeing the development of a new BMG website. The marketing consultant work will include digital marketing such as email, social media and retargeting campaigns, alongside offline activities to support Covid Safe Messaging. The Digital Consultants work will focus on a scoping exercise, examine BMG’s existing offer and supporting the museum team to develop innovative, engaging and sustainable online activity. Deliverables 1. A scoping exercise examining our existing digital offer and how we can make this more sustainable, interactive, engaging and manageable in an environment of digital inequality and limited online access by some of our key users. 2. To advise the BMG team on the development of an innovative, engaging and sustainable online offer, that will be easy to manage and sustainable. 3. A digital strategy and policy, working with the wider museum team to identify service priorities. 4. To advise on ways to embed digital in the organisations’ respective Business Plans. We’re Looking For: At least 5 years’ experience working with digital media and generating digital content. Experience in planning and developing materials for websites and social media Experience writing digital strategies and policies in an arts and heritage context. Knowledge and experience of digital media-related technologies, and current with emerging technologies and trends Awareness of issues of the digital divide locally and nationally. A passion for digital communications and online engagement Experience working with the arts, culture and heritage sector is also relevant. Timescale: the work should be completed by the end of March 2021. If unable to access sites, parts of the timescale can be re-negotiated. Budget: offers in the region of £12,00- 15,000 to include expenses and VAT. Submission: Please provide the following: An Expression of Interest which outlines your suitability for the contract including experience, qualifications and 2 recent (in the last 2 years) examples of similar contracts: no more than 4 sides of A4 please A CV which includes 2 referees, contact details and your availability An outline plan on how the work might be delivered Your day rate Deadline for submission: 5pm Sunday November 29th 2020. Please note submissions will not be acknowledged until Monday 30th Nov. Please submit by email to: [email protected] Interviews: will be held online in week commencing the 14th December 2020 .
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