DOCSLIB.ORG

Highway Injuries Go up Hopes to Make It up by Drawing in More Customers and Requir- Ing That the Big Mac Be Sold with a Drink and Fries

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Highway Injuries Go up Hopes to Make It up by Drawing in More Customers and Requir- Ing That the Big Mac Be Sold with a Drink and Fries WEATHER FORECAST High 50s Low 20s Rain with scattered Nation thunderstorms McDonald's plans Big Mac attack Inside CHICAGO (AP) — McDonald's is planning a real Some residence halls THURSDAY Big Mac attack, offering the house more than students. FEBRUARY 27, 1997 sandwich at its lowest price ever — 55 cents. See page 4 Texas Christian University The fast-food giant will be 94th Year • Number 81 - taking a loss. The cost of the ingredients alone — two all- beef patties, special sauce, let- tuce, cheese, pickles, onions and a sesame seed bun — is about 40 cents. But McDonald's Highway injuries go up hopes to make it up by drawing in more customers and requir- ing that the Big Mac be sold with a drink and fries. Study says increase may be related to speed limits The Big Mac, introduced in By Jonathan Conwell troopers said they have seen a signif- shown that 2,946 people were killed 1972, normally sells for about and Kimberly Wilson icant increase in fatal accidents and in the state in car accidents, accord- $2. 3KIFF STAFF are concerned with drivers' safety. ing to the most recent study, but that McDonald's will put the Interstate speeders beware. Preliminary reports from the Texas the department expects to find that "Campaign 55" promotion to a The Texas Department of Department of Public Safety show about 3.700 people died in car acci- vote Thursday in a closed-cir- Transportation released the first there has been a 17 percent increase dents by the time all the data has cuit telecast to its 2,700 fran- report of a study on the Texas speed in automobile-related fatalities in the been reviewed. chisees. limit increase Wednesday, which time period between January and Randall Dillard, a spokesman for Campaign 55 refers to the shows a higher rate and frequency of October of 1996 as compared to the the Texas Department of Transporta- year McDonald's was founded. serious injuries on urban interstate same time period in 1995. tion, said the reports from DPS The 55-cent package will rotate highways since the speed limit was Alesia Gamboa. a statistical tech- "should serve as a wake-up call for over the next year to the raised from 55 to 70 mph. nician for the Department of Public Texas motorists." Quarter Pounder, the McRib According to the study, the evi- Safety, said that because the data is "We are very concerned about and the Arch Deluxe. dence shows that the speed limit may preliminary, it is not known if the these increased deaths," he said. Bl»tr P*arc« SKIFF STAFF be related to the increased injuries. increase is "necessarily related to But Dillard said if motorists A study released Wednesday by the Texas Department of Hillary Rodham Clinton One year after the speed limit on speed." Transportation reported a higher rate and frequency of serious wins Grammy award Texas highways was raised, state Gamboa said the 1996 report has NEW YORK (AP) — Now Please see SPEED, Page 2 injuries since the speed limit was raised from 55 mph last year. she's the first lady and a Grammy winner. Hillary Rodham Clinton's book on child rearing, "It Takes Campus a Village," took the award for best spoken word or nonmusi- cal album. The book spent 20 weeks on best-seller lists last building year. "I'm amazed," said Mrs. Clinton, who appeared in per- son to accept the award. defaced Mrs. Clinton's recording was By Ellena Fortner nominated along with Garrison SKIFF STAFF Keillor's 'The Adventures of Although Ed Landreth Hall is Huckleberry Finn" and known for hosting colorful and artis- "Charles Kuralt's America" by tic entertainment, the splashes of red Charles Kuralt. found on its wall last weekend were not considered an by Campus Police. State Fort Worth neighborhood police officer Matt Welch said. "Although Police catch robber some kids call themselves street who asked for shrimp artists, we called it (the paint) graffi- EDINBURG (AP) — An ti." attempted bank robbery and The inside stairway wall was dec- hostage situation ended peace- orated with the word "Threat" in fully after the suspect made an inch-high red ink. unusual request of police — he A second graffiti incident was demanded shrimp cocktail, reported two days later on the trailer crackers and bottled water. and garbage can behind Worth The suspect was arrested Repeating, a clothing store on Berry after police delivered the food Street. The trailer will soon be the and found he was unarmed. No new home of Campus Police. The area had the word "Who" painted in one was injured. Ann* DraMcky SKIFF STAFF Sergio Trejo, 23, of Pharr, purple paint four times. Ryan McCarthy (left), a senior psychology major, and Aaron an improvisational performance Wednesday evening in the Such cases of vandalism arc con- walked into the International Puckett, a senior instrumental performance major, played lobby of Tom Brown Hall. The two were part of the entertain- Bank of Commerce and began sidered criminal mischief if there is wash tubs, washboards and even potato chip cans as part of ment for the hall's BrownBean event. acting suspiciously, said less than $1,500 in damage to the Edinburg Police Sgt. Rey property. The Class A misdemeanor carries up to a year in jail and/or a Ramirez. A bank teller ques- tioned Trejo, who said he want- $2,000 fine. ed a drink of water and then left. Welch, who conferred with the Basketball team to have support in Vegas Fort Worth Police Department gang Trejo returned 30 minutes prevention unit about the incidents, later with his hand stuffed under said the graffiti was most likely done his shirt, contending he was Band and Showgirl members will travel to the WAG tournament on TCU funds armed with a gun, Ramirez said. by a tagger. science major and tuba player for the the money wasn't budgeted." dents' airfare, meals and lodging. A profile by the California Parks Basketball Band, wrote a letter to Raessler said the decision to Foster said he is glad the students and Recreation Department describes Campus The TCU Basketball Band and TCU administrators expressing his include the Showgirls on the trip was will be given the chance to represent a tagger as a person who is not offi- Showgirls will take some Horned concerns about the band traveling to made to give TCU the best represen- TCU at the tournament. cially in a gang but paints the area Competition winners to Frog spirit to Las Vegas next mouth the tournament to support the men's tation at the tournament. "I feel good that TCU stands with gang graffiti. perform with orchestra when they attend the Western Athletic basketball team. A total of 30 members of the band behind its band program." he said. According to the profile, the tagger Both winners of last year's Conference Basketball Tournament. Kenneth Raessler, chairman of the and Showgirls will attend the tourna- He said students are thrilled about is usually categorized as someone concerto competition will per- But one student waiting for the music department, said the concerns ment at a cost of almost $30,000. the upcoming trip. who is between 12 and 18 years of form in a free concert with the decision'lo fund the band and dancers were premature. Robert Foster, associate director of "In the four years I've been at TCU. age, has fingers repeatedly stained TCU Symphony Orchestra at wondered if the money for the trip "When I read the letter, it took me hands, said two-thirds of the group I've never seen our band students as with paint or permanent marker ink. 7:30 tonight in Ed Landreth would be found. by surprise," he said. "Because the will be able to make the journey. excited about going to Las Vegas." he Auditorium. Shane Wickson, a senior computer tournament sets a precedent for TCU. He said TCU will pay for the stu- said. Please see GRAFFITI, Page 4 German Gutierrez, conduc- tor, praised the orchestra mem- bers for their hard work and said he invites everyone to attend. SuperFrog celebrates Marriott changes to-go containers "The orchestra has done so and less harsh on the environment." well this year and worked By TeNikkl Carter SKIFF STAFF Ripple said the containers have hard," he said. "Preparation for his birthday Friday an hour of performance usually Students who get their meals to the same three-compartment format By Michael Bryant go will soon be carrying smaller, as the old containers. The main dif- requires a month of work." SKIFF STAFF gentler packages from campus eater- ference in the containers is their James Bachrach, a marimba Though he is usually a leader of cheers and fun at player and a concerto competi- ies, thanks to pressure from an envi- depth, which has been decreased in TCU athletic events, SuperFrog will take on a different ronmental group and cost-cutting by the new containers. tion winner, will perform role Friday as he gambles and dances the night away to "Concertino for Marimba," by Marriott. Jennifer Mazza. a sophomore the- celebrate his 18th birthday. ater major, said she noticed the Paul Creston, with the orches- David Ripple. Marriott Operation SuperFrog will be on hand al all of Friday's activities, change in the container size. tra. Director, said Marriott has been con- beginning with casino gambling from 11:30 a.m. to 2 "I am pleased with the size of the Toshie Ueda, pianist and a sidering a change in containers for a p.m.
Load more

Recommended publications
  • Mcdonald's Corporation
    MH0037 1259420477 REV: SEPTEMBER 14, 2015 FRANK T. ROTHAERMEL MARNE L. ARTHAUD-DAY McDonald’s Corporation SEPTEMBER 1, 2015. Steve Easterbrook walked into his office in McDonald’s corporate headquar- ters. He had finally achieved his dream of becoming chief financial officer (CEO) at a major Fortune 500 company, but somehow he had expected it to feel better than this. Don Thompson, the former CEO who had recently “retired” had not been just his boss, but his friend. They had both started their careers at McDonald’s early in the 1990s and had climbed the corporate ladder together. He had not taken personal joy in seeing either his friend or his company fail. Rather, Easterbrook had fantasized about inheriting the company at its peak and taking it to new heights—not finding the corporate giant on its knees in desperate need of a way to get back up. The company’s troubles had snowballed quickly. In 2011, McDonald’s had outperformed nearly all of its competitors while riding the recovery from a deep economic recession. In fact, McDonald’s was the number-one performing stock in the Dow 30 with a 34.7 percent total shareholder return.1 But in 2012, McDonald’s dropped to number 30 in the Dow 30 with a –10.75 percent return. The company went from first to last in 12 brief months (see Exhibits 1 and 2). In October 2012, McDonald’s sales growth dropped by 1.8 percent, the first monthly decline since 2003.2 Annual system-wide sales growth in 2012 barely met the minimum 3 percent goal, while operating income growth was just 1 percent (compared to a goal of 6 to 7 percent).3 Sales continued to decline over the next two years.
    [Show full text]
  • Food Fight: the Day Mcdonald's Blinked
    no. 1-0049 revised 4/7/2006 Food Fight: The Day McDonald’s Blinked Jack Greenberg, CEO and Chairman of McDonald’s smiled as he walked to the podium to summarize the first quarter results for 2000. The market had already reacted that morning to McDonald’s 12% increase in earnings, sending the stock up 8 percent. After almost no stock increase in 1999 and a 15% drop since the beginning of the year, Jack was happy to have some good news. More importantly, the $180M investment in the Made for You cooking program was finally in place with significant improvements both in food quality and service speed. After decades of spectacular growth, McDonald’s had become an American icon and the world’s most ubiquitous restaurant. Starting as a hot dog stand, the McDonald brothers’ first restaurant had no play area, no happy meals, and didn’t even serve hamburgers. Ray Kroc transformed that concept into a fast food machine, starting first with hamburgers and fries and then always changing with American tastes and culture. By 2000, more than 43 million people visited one of McDonald’s 26,000 restaurants in 120 countries every single day. That translated to more than 15 billion customers a year with system-wide sales of over $40 billion. Yet the previous ten years had been traumatic for McDonald’s. In search of growth, the company had rushed from pizza and veggie burgers to popcorn and pasta. Massive campaigns to increase dinnertime sales with adult-targeted sandwiches like the Arch Deluxe were utter flops.
    [Show full text]
  • Marca De Sucesso: Mc Donald´S
    Marca de Sucesso: A história A história da transformação do MCDONALD’S na maior rede de alimentação rápida do mundo começou em 1937 quando os irmãos Richard (Dick) e Maurice McDonald abriram um restaurante no sistema Drive-In na cidade de Arcádia, na Califórnia. Pouco depois, em 1940, mudaram-se para a cidade de San Bernardino, também na Califórnia, onde abriram um restaurante MCDONALD’S na famosa Rota 66 com cerca de 20 carhops, garçons que em cima de patins entregavam o pedido do cliente no carro. Isso se tornou popular e muito lucrativo. O cardápio continha 25 itens, a maioria deles churrascos. Em 1948, depois de notar que a maioria do dinheiro que ganhavam provinha da venda de hambúrguer, que na época custava US$ 0.15, os irmãos renovaram totalmente o restaurante. Dentre as inovações empreendidas estavam: substituição de todos os utensílios – talheres, copos, pratos – por embalagens descartáveis; visitação pública de sua cozinha, onde os clientes podiam ver a impecável higiene e limpeza; eliminação do serviço de garçonetes, a partir de então os clientes teriam que sair dos seus carros e irem fazer o pedido no balcão; e uma nova forma de produção dos sanduíches com a reformulação do cardápio, que passou a ser bastante enxuto, e dos alimentos preparados com base em uma linha de montagem. Quando o restaurante é reaberto passa a vender somente hambúrguer, milk-shake, e batata frita, se tornando um grande sucesso, cuja fama era espalhada de boca a boca. - - Em 1953, os irmãos McDonald começaram a criar franquias de seu restaurante, com Neil Fox abrindo a primeira unidade franqueada.
    [Show full text]
  • Essentials Ofessentials
    3e economics essentials of Building on the tremendous success of their best-selling Economics, Brue, McConnell, and Flynn provide a fresh, student-oriented alternative for the one- essentials of semester survey of economics course with Essentials of Economics. The third edition presents a patient, substantive treatment of micro and macro topics appropriate for the introductory economics student, and fully integrated in the digital environment to provide instant remediation and feedback through McGraw-Hill’s innovative assessment tool Connect® Plus. economics Focus on Core Models Essentials of Economics stresses the importance of the economic perspective though shortened and simplified explanations and the streamlined application of core economic models. Updated Macro Discussion BRue | mcConnell | FlYNN | mcConnell BRue New discussions of the Financial Crisis and Recession show the relevance of economic models to current news and events. MD DALIM #1216266 11/18/12 Adaptive Digital Tools McGraw-Hill’s adaptive learning component, LearnSmart, available within Connect Economics, provides a seamless combination of practice, assessment, and remediation for core concepts in the course. This intelligent software adapts to every response and automatically delivers concepts that advance understanding, while reducing time devoted to concepts already mastered. CYAN 3e MAG STanley l. BrUE YELO CampBell r. mcConnell BLK ISBN 978-0-07-351145-0 MHID 0-07-351145-5 Sean m. FlYNN EAN www.mhhe.com RELEVANT ECONOMIC STATISTICS, UNITED STATES, 1970–1990 1970
    [Show full text]
  • Mcmenu: Do-It-Yourself Mcdonald's Restaurant Recipes
    McMenu: Do-It-Yourself McDonald’s Restaurant Recipes All products copyrighted by the McDonald's Corporation. http://www.geocities.com/mcburgers_com/McD.html (PDF file prepared by XAM2001 - 06/10/01) Recipes based on the old McDonald’s production methods of the 50's, 60's, and 70's. These recipes are what made McDonald’s famous! Table of Contents Important Cooking Tips............................................................................2 The All Beef Patties ......................................................................................... 2 Searing The Beef Patties................................................................................. 2 Seasoning your Hamburgers ........................................................................... 2 Toasting the Buns............................................................................................ 2 Dressing your Burgers ..................................................................................... 2 "Q-ing" Methods............................................................................................... 3 McDonald’s Hamburger Seasoning ................................................................. 4 McDonald’s Big X-Tra® Seasoning ................................................................. 4 Scrambling Eggs at McDonald's ...................................................................... 4 Regular Hamburger .................................................................................5 Quarter Pounder......................................................................................7
    [Show full text]
  • Table of Contents
    Top Secret Famous Recipes is not affiliated with any of the restaurants mentioned in this eBook and does not contain any copyrighted materials. Our recipes are not exact copies of the restaurant recipes. We are sure you will find them to be very similar in taste to the original recipes . All restaurant names are trademarks of their respective owners. Top Secret Famous Recipes does not contain any actual restaurant recipes. Table of Contents Page No. Title 15. "Clergy's (Church's) Fried Chicken 16. "Good As Gold" Chicken. (Like Kfc And Boston's) 17. "Loudly's" Seasoned Salt 18. 4 B's Restaurant Tomato Soup 19. 7-Eleven Cherry Slurpee 20. 7-Up Bread 21. 7-Up Drop Biscuits 22. A & W Root Beer 23. A1-Sauce 24. All-Purpose Ground Meat Mix 25. Almond Joy Candy Bars 26. Almost Coco's Sour Cream Dressing 27. Almost Impossible Basic Baking Mix 28. Almost Kentucky Fried Chicken 29. Almost Marie Callendar's Potato Cheese Soup 30. Almost Marie Callender's Corn Bread (Wright) 31. Applebee's Baked French Onion Soup 32. Applebee's Bananaberry Freeze 33. Applebee's Blonde Brownies 34. Applebee's Low-Fat Asian Chicken Salad 35. Applebee's Low-Fat Blackened Chicken Salad 36. Applebee's Oriental Chicken Salad 37. Applebee's Quesadillas 38. Applebee's Tequila Lime Chicken 39. Arby's Bronco Berry Sauce 40. Arby's Horsey Sauce 41. Arby's Jamocha Shake 42. Arby's Sauce 43. Arizona Green Tea With Ginseng And Honey 44. Arthur Treacher's Fish Batter 45. Aunt Jemima Maple Syrup 46.
    [Show full text]
  • Infinity Business School Business Strategy Group Project Report on Fast Food Industry in India
    INFINITY BUSINESS SCHOOL BUSINESS STRATEGY GROUP PROJECT REPORT ON FAST FOOD INDUSTRY IN INDIA Submitted To: Rear Admiral Dr Rakesh Chopra Submitted On: 19th March, 2010 Submitted By: Group No:6 Roll No. Name 806 Adnan Abbas 815 Dhruv Mittal 823 Jasveen Kaur 824 Kajoli Gupta 831 Misal Anand 839 Prerna Mehta 847 Rohan Saraswat 855 Shanu Kukreti 863 Tushar Kashyap 871 Kashish Hans 1 DECLARATION We declare that the work contained in this report is the result of our own efforts. We have not copied it from any other printed source. Submitted by: Group No: 6 Submitted to: Rear Admiral Dr Rakesh Chopra 2 AKNOWLEDGEMENT We must express our deep sense of gratitude to Rear Admiral Dr Rakesh Chopra for his kind, liberal support as well of his valuable advice and directions, without which it would have been impossible for us to prepare this report. We also express our indebtness to Mr. Umesh Kumar, Assistant Restaurant Manager, Pizza Hut and Mr. for giving their valuable time to answer our questions. Submitted by: Group No :6 3 TABLE OF CONTENTS Sl No. TOPIC PAGE 1 Declaration 3 2 Acknowledgemnt 4 3 Introduction to fast food industry at large 6 4 Company Introduction 8 5 Product Market And Target Market 13 6 Customer Behaviour 18 Firm’s 4P’s, Marketing Strategies, Listening 7 System 22 8 Competition Analysis 27 9 Firm’s Differentiation Strategy 33 10 Firm’s Positioning Strategy 36 11 SWOT Analysis 39 12 Conclusion 43 Appendix:Interesting Articles 13 Bibliography 48 4 FAST FOOD INDUSTRY Introduction Fast food is the term given to food that can be prepared and served very quickly.
    [Show full text]
  • Even More Top Secret Recipes
    Table of Contents Title Page Copyright Page Dedication Introduction ARBY’S BRONCO BERRY SAUCE AUNTIE ANNE’S PRETZELS VERSION OF BASKIN-ROBBINS ICE CREAM CAKE BOSTON MARKET MEATLOAF BULL’S-EYE ORIGINAL BBQ SAUCE BURGER KING BIG KING BURGER KING BK BROILER BURGER KING BREAKFAST SANDWICHES CADBURY’S CREME EGG CARL’S JR . BACON SWISS CRISPY CHICKEN SANDWICH CARL’S JR. RANCH CRISPY CHICKEN SANDWICH CHEF PAUL PRUDHOMME’S POULTRY MAGIC CINNABON CINNABONSTIX DOLLY MADISON ZINGERS (DEVIL’S FOOD) DOUBLETREE CHOCOLATE CHIP COOKIES DEVIL DOGS EMERIL’S ORIGINAL ESSENCE FATBURGER ORIGINAL BURGER FRENCH’S CLASSIC YELLOW MUSTARD GIRL SCOUT COOKIES SHORTBREAD GIRL SCOUTCOOKIES THIN MINTS GOOD SEASONS ITALIAN SALAD DRESSING MIX GRANDMA’S COOKIES OATMEAL RAISIN BIG COOKIES GRANDMA’S COOKIES PEANUT BUTTER BIG COOKIES GREAT AMERICAN COOKIES SNICKERDOODLES GREAT AMERICAN COOKIES WHITE CHUNK MACADAMIA HEINZ 57 SAUCE HEINZ KETCHUP HERSHEY’S PAYDAY CANDY BAR HONEYBAKED HAM GLAZE HOT DOG ON A STICK HOT DOG K.C. MASTERPIECE ORIGINAL BBQ SAUCE KELLOGG’S COCOA RICE KRISPIES TREATS KELLOGG’S PEANUT BUTTER CHOCOLATE RICE KRISPIES TREATS KENNY ROGERS ROASTERS CORN MUFFINS KFC BBQ BAKED BEANS KFC EXTRA CRISPY CHICKEN KFC HONEY BBQ WINGS KFC MACARONI & CHEESE KFC MASHED POTATOES & GRAVY KFC POTATO SALAD KRAFT DELUXE MACARONI & CHEESE KRAFT SHAKE ’N BAKE KRAFT STOVE TOP STUFFING KRAFT THOUSAND ISLAND DRESSING LAWRY’S SEASONED SALT LAWRY’S TACO SPICES & SEASONING LITTLE DEBBIE OATMEAL CREME PIES MCDONALD’S ARCH DELUXE MCDONALD’S BIGXTRA! MCDONALD’S BISCUITS MCDONALD’S BREAKFAST
    [Show full text]
  • Branding 101
    TRUMP UNIVERSITY BRANDING 101 ffirs.indd i 8/20/08 3:14:10 PM TRUMP UNIVERSITY BRANDING 101 How to Build the Most Valuable Asset of Any Business Don Sexton John Wiley & Sons, Inc. ffirs.indd iii 8/20/08 3:14:10 PM Copyright © 2008 by Trump University. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifi cally disclaim any implied warranties of merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials.
    [Show full text]
  • Strategy and Planning Work
    ADV180 Strategy and Planning Assignment 2 - Preventing Failure Lauren Ashton 1500091 Released in 1996, The Arch Deluxe is considered to be a failed product by fast food giant McDonalds. The burger was available to the consumer under a new, special strategy of being the meal with the ‘grown up taste’, promoting it as a being made for adults, and not for children. Spending $100 million on advertising the // //PREVENTING FAILURE adult burger, this campaign has the highest budget on the commercials, depicting children hating the taste of the product, as it was too ‘mature tasting’. The main failure of this product can be defned by the misdirected advertising. The advertising displayed was unsuitable for the consumer market which McDonalds are targeting, and did not appeal to the primary target group of existing ARCH DELUXE BURGER MCDONALDS customers. Aiming to affrm the idea that the brand offers sophisticated foods, the company overlooked that this was not what the brand was known for doing, and was chosen by consumers for convenience, not taste. Dave Miller attacked this ‘compete on taste’ strategy shown within the ads, stating that ‘We don’t come to the Golden Arches on the merits of taste and tantali-zation and culinary delight. We prize your brand on friendliness, cleanliness, consistency and convenience.’, noticing that the brand had lost its touch with the consumer market, and was shifting its advertising towards an inappropriate goal. Furthermore, the substance of the commercials did not connect audiences with the idea that they should buy a burger simply because children didn’t want it.
    [Show full text]
  • Arch Deluxe™ BIG MAC™ Special Sauce
    Arch Deluxe™ THE SECRET SAUCE: 1 tablespoon mayonnaise 1/2 teaspoon Grey Poupon Specialty peppercorn mustard Ingredients: 1 sesame seed hamburger bun (potato roll style with split crown) 1/4 pound Topps beef patty 1 slice American cheese 1-2 tomato slices 1-2 lettuce leaves, chopped 1 Tablespoon ketchup 1 Tablespoon chopped white onion McDonald's hamburger seasoning COOKING: 1. In a small bowl, mix together the mayonnaise and the Dijon mustard. Set aside. This is the secret sauce. 2. Toast the face of each of the buns on a griddle as described in all other recipes. 3. Follow Quarter-Pounder cooking instuctions for the beef patty. 4. Dress your BUN in the following order: On the crown (top bun) special sauce ketchup onions lettuce tomato cheese 5. Add the cooked beef patty then the toasted heel. Makes 1 Arch Deluxe® If you want an Arch Deluxe with bacon, pre-cook some thick sliced Hormel® pepper bacon, breaking one slice per burger in half. Lay the halves side by side on top of the cheese before adding the meat. (Or just use thick sliced bacon, adding a dash of pepper when cooking.) BIG MAC™ Special Sauce Ingredients: 1/4 cup KRAFT Miracle Whip 1/4 cup mayonnaise 2 Tablespoons,heaping, WISHBONE deluxe french salad dressing (the orange stuff) 1/2 Tablespoon HEINZ sweet relish 2 teaspooons, heaping, VLASIC dill pickle relish (Heinz dill relish also works) 1 teaspoon sugar 1 teaspoon dried, minced onion 1 teaspoon white vinegar 1 teaspoon ketchup 1/8 teaspoon salt Mix everything very well in a small container.
    [Show full text]
  • Download Book
    McMarketing Willy Schneider McMarketing Einblicke in die Marketing-Strategie von McDonald’s 2., überarbeitete Auflage Willy Schneider Heidelberg Deutschland ISBN 978-3-658-07095-3 ISBN 978-3-658-07096-0 (eBook) DOI 10.1007/978-3-658-07096-0 Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillier- te bibliografische Daten sind im Internet über http://dnb.d-nb.de abrufbar. Springer Gabler © Springer Fachmedien Wiesbaden 2007, 2015 Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung, die nicht ausdrücklich vom Urheberrechtsgesetz zugelassen ist, bedarf der vorherigen Zustimmung des Verlags. Das gilt insbesondere für Vervielfältigungen, Bearbeitungen, Übersetzungen, Mikroverfilmungen und die Einspeicherung und Ver- arbeitung in elektronischen Systemen. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten wären und daher von jedermann benutzt werden dürften. Der Verlag, die Autoren und die Herausgeber gehen davon aus, dass die Angaben und Informationen in diesem Werk zum Zeitpunkt der Veröffentlichung vollständig und korrekt sind. Weder der Verlag noch die Autoren oder die Herausgeber übernehmen, ausdrücklich oder implizit, Gewähr für den Inhalt des Werkes, etwaige Fehler oder Äußerungen. Lektorat: Manuela Eckstein Gedruckt auf säurefreiem und chlorfrei gebleichtem Papier Springer Fachmedien Wiesbaden GmbH ist Teil der Fachverlagsgruppe Springer Science+Business Media (www.springer.com) Vorwort zur zweiten Auflage McMarketing geht in die zweite Runde. Angesichts der rasanten Dynamik auf dem Fast- Food-Markt ist es rund acht Jahre nach Erscheinen der ersten Auflage dringend notwendig geworden, das Phänomen McDonald’s aus einer aktualisierten Perspektive zu beleuchten.
    [Show full text]