Highway Injuries Go up Hopes to Make It up by Drawing in More Customers and Requir- Ing That the Big Mac Be Sold with a Drink and Fries
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Mcdonald's Corporation
MH0037 1259420477 REV: SEPTEMBER 14, 2015 FRANK T. ROTHAERMEL MARNE L. ARTHAUD-DAY McDonald’s Corporation SEPTEMBER 1, 2015. Steve Easterbrook walked into his office in McDonald’s corporate headquar- ters. He had finally achieved his dream of becoming chief financial officer (CEO) at a major Fortune 500 company, but somehow he had expected it to feel better than this. Don Thompson, the former CEO who had recently “retired” had not been just his boss, but his friend. They had both started their careers at McDonald’s early in the 1990s and had climbed the corporate ladder together. He had not taken personal joy in seeing either his friend or his company fail. Rather, Easterbrook had fantasized about inheriting the company at its peak and taking it to new heights—not finding the corporate giant on its knees in desperate need of a way to get back up. The company’s troubles had snowballed quickly. In 2011, McDonald’s had outperformed nearly all of its competitors while riding the recovery from a deep economic recession. In fact, McDonald’s was the number-one performing stock in the Dow 30 with a 34.7 percent total shareholder return.1 But in 2012, McDonald’s dropped to number 30 in the Dow 30 with a –10.75 percent return. The company went from first to last in 12 brief months (see Exhibits 1 and 2). In October 2012, McDonald’s sales growth dropped by 1.8 percent, the first monthly decline since 2003.2 Annual system-wide sales growth in 2012 barely met the minimum 3 percent goal, while operating income growth was just 1 percent (compared to a goal of 6 to 7 percent).3 Sales continued to decline over the next two years. -
Food Fight: the Day Mcdonald's Blinked
no. 1-0049 revised 4/7/2006 Food Fight: The Day McDonald’s Blinked Jack Greenberg, CEO and Chairman of McDonald’s smiled as he walked to the podium to summarize the first quarter results for 2000. The market had already reacted that morning to McDonald’s 12% increase in earnings, sending the stock up 8 percent. After almost no stock increase in 1999 and a 15% drop since the beginning of the year, Jack was happy to have some good news. More importantly, the $180M investment in the Made for You cooking program was finally in place with significant improvements both in food quality and service speed. After decades of spectacular growth, McDonald’s had become an American icon and the world’s most ubiquitous restaurant. Starting as a hot dog stand, the McDonald brothers’ first restaurant had no play area, no happy meals, and didn’t even serve hamburgers. Ray Kroc transformed that concept into a fast food machine, starting first with hamburgers and fries and then always changing with American tastes and culture. By 2000, more than 43 million people visited one of McDonald’s 26,000 restaurants in 120 countries every single day. That translated to more than 15 billion customers a year with system-wide sales of over $40 billion. Yet the previous ten years had been traumatic for McDonald’s. In search of growth, the company had rushed from pizza and veggie burgers to popcorn and pasta. Massive campaigns to increase dinnertime sales with adult-targeted sandwiches like the Arch Deluxe were utter flops. -
Marca De Sucesso: Mc Donald´S
Marca de Sucesso: A história A história da transformação do MCDONALD’S na maior rede de alimentação rápida do mundo começou em 1937 quando os irmãos Richard (Dick) e Maurice McDonald abriram um restaurante no sistema Drive-In na cidade de Arcádia, na Califórnia. Pouco depois, em 1940, mudaram-se para a cidade de San Bernardino, também na Califórnia, onde abriram um restaurante MCDONALD’S na famosa Rota 66 com cerca de 20 carhops, garçons que em cima de patins entregavam o pedido do cliente no carro. Isso se tornou popular e muito lucrativo. O cardápio continha 25 itens, a maioria deles churrascos. Em 1948, depois de notar que a maioria do dinheiro que ganhavam provinha da venda de hambúrguer, que na época custava US$ 0.15, os irmãos renovaram totalmente o restaurante. Dentre as inovações empreendidas estavam: substituição de todos os utensílios – talheres, copos, pratos – por embalagens descartáveis; visitação pública de sua cozinha, onde os clientes podiam ver a impecável higiene e limpeza; eliminação do serviço de garçonetes, a partir de então os clientes teriam que sair dos seus carros e irem fazer o pedido no balcão; e uma nova forma de produção dos sanduíches com a reformulação do cardápio, que passou a ser bastante enxuto, e dos alimentos preparados com base em uma linha de montagem. Quando o restaurante é reaberto passa a vender somente hambúrguer, milk-shake, e batata frita, se tornando um grande sucesso, cuja fama era espalhada de boca a boca. - - Em 1953, os irmãos McDonald começaram a criar franquias de seu restaurante, com Neil Fox abrindo a primeira unidade franqueada. -
Essentials Ofessentials
3e economics essentials of Building on the tremendous success of their best-selling Economics, Brue, McConnell, and Flynn provide a fresh, student-oriented alternative for the one- essentials of semester survey of economics course with Essentials of Economics. The third edition presents a patient, substantive treatment of micro and macro topics appropriate for the introductory economics student, and fully integrated in the digital environment to provide instant remediation and feedback through McGraw-Hill’s innovative assessment tool Connect® Plus. economics Focus on Core Models Essentials of Economics stresses the importance of the economic perspective though shortened and simplified explanations and the streamlined application of core economic models. Updated Macro Discussion BRue | mcConnell | FlYNN | mcConnell BRue New discussions of the Financial Crisis and Recession show the relevance of economic models to current news and events. MD DALIM #1216266 11/18/12 Adaptive Digital Tools McGraw-Hill’s adaptive learning component, LearnSmart, available within Connect Economics, provides a seamless combination of practice, assessment, and remediation for core concepts in the course. This intelligent software adapts to every response and automatically delivers concepts that advance understanding, while reducing time devoted to concepts already mastered. CYAN 3e MAG STanley l. BrUE YELO CampBell r. mcConnell BLK ISBN 978-0-07-351145-0 MHID 0-07-351145-5 Sean m. FlYNN EAN www.mhhe.com RELEVANT ECONOMIC STATISTICS, UNITED STATES, 1970–1990 1970 -
Mcmenu: Do-It-Yourself Mcdonald's Restaurant Recipes
McMenu: Do-It-Yourself McDonald’s Restaurant Recipes All products copyrighted by the McDonald's Corporation. http://www.geocities.com/mcburgers_com/McD.html (PDF file prepared by XAM2001 - 06/10/01) Recipes based on the old McDonald’s production methods of the 50's, 60's, and 70's. These recipes are what made McDonald’s famous! Table of Contents Important Cooking Tips............................................................................2 The All Beef Patties ......................................................................................... 2 Searing The Beef Patties................................................................................. 2 Seasoning your Hamburgers ........................................................................... 2 Toasting the Buns............................................................................................ 2 Dressing your Burgers ..................................................................................... 2 "Q-ing" Methods............................................................................................... 3 McDonald’s Hamburger Seasoning ................................................................. 4 McDonald’s Big X-Tra® Seasoning ................................................................. 4 Scrambling Eggs at McDonald's ...................................................................... 4 Regular Hamburger .................................................................................5 Quarter Pounder......................................................................................7 -
Table of Contents
Top Secret Famous Recipes is not affiliated with any of the restaurants mentioned in this eBook and does not contain any copyrighted materials. Our recipes are not exact copies of the restaurant recipes. We are sure you will find them to be very similar in taste to the original recipes . All restaurant names are trademarks of their respective owners. Top Secret Famous Recipes does not contain any actual restaurant recipes. Table of Contents Page No. Title 15. "Clergy's (Church's) Fried Chicken 16. "Good As Gold" Chicken. (Like Kfc And Boston's) 17. "Loudly's" Seasoned Salt 18. 4 B's Restaurant Tomato Soup 19. 7-Eleven Cherry Slurpee 20. 7-Up Bread 21. 7-Up Drop Biscuits 22. A & W Root Beer 23. A1-Sauce 24. All-Purpose Ground Meat Mix 25. Almond Joy Candy Bars 26. Almost Coco's Sour Cream Dressing 27. Almost Impossible Basic Baking Mix 28. Almost Kentucky Fried Chicken 29. Almost Marie Callendar's Potato Cheese Soup 30. Almost Marie Callender's Corn Bread (Wright) 31. Applebee's Baked French Onion Soup 32. Applebee's Bananaberry Freeze 33. Applebee's Blonde Brownies 34. Applebee's Low-Fat Asian Chicken Salad 35. Applebee's Low-Fat Blackened Chicken Salad 36. Applebee's Oriental Chicken Salad 37. Applebee's Quesadillas 38. Applebee's Tequila Lime Chicken 39. Arby's Bronco Berry Sauce 40. Arby's Horsey Sauce 41. Arby's Jamocha Shake 42. Arby's Sauce 43. Arizona Green Tea With Ginseng And Honey 44. Arthur Treacher's Fish Batter 45. Aunt Jemima Maple Syrup 46. -
Infinity Business School Business Strategy Group Project Report on Fast Food Industry in India
INFINITY BUSINESS SCHOOL BUSINESS STRATEGY GROUP PROJECT REPORT ON FAST FOOD INDUSTRY IN INDIA Submitted To: Rear Admiral Dr Rakesh Chopra Submitted On: 19th March, 2010 Submitted By: Group No:6 Roll No. Name 806 Adnan Abbas 815 Dhruv Mittal 823 Jasveen Kaur 824 Kajoli Gupta 831 Misal Anand 839 Prerna Mehta 847 Rohan Saraswat 855 Shanu Kukreti 863 Tushar Kashyap 871 Kashish Hans 1 DECLARATION We declare that the work contained in this report is the result of our own efforts. We have not copied it from any other printed source. Submitted by: Group No: 6 Submitted to: Rear Admiral Dr Rakesh Chopra 2 AKNOWLEDGEMENT We must express our deep sense of gratitude to Rear Admiral Dr Rakesh Chopra for his kind, liberal support as well of his valuable advice and directions, without which it would have been impossible for us to prepare this report. We also express our indebtness to Mr. Umesh Kumar, Assistant Restaurant Manager, Pizza Hut and Mr. for giving their valuable time to answer our questions. Submitted by: Group No :6 3 TABLE OF CONTENTS Sl No. TOPIC PAGE 1 Declaration 3 2 Acknowledgemnt 4 3 Introduction to fast food industry at large 6 4 Company Introduction 8 5 Product Market And Target Market 13 6 Customer Behaviour 18 Firm’s 4P’s, Marketing Strategies, Listening 7 System 22 8 Competition Analysis 27 9 Firm’s Differentiation Strategy 33 10 Firm’s Positioning Strategy 36 11 SWOT Analysis 39 12 Conclusion 43 Appendix:Interesting Articles 13 Bibliography 48 4 FAST FOOD INDUSTRY Introduction Fast food is the term given to food that can be prepared and served very quickly. -
Even More Top Secret Recipes
Table of Contents Title Page Copyright Page Dedication Introduction ARBY’S BRONCO BERRY SAUCE AUNTIE ANNE’S PRETZELS VERSION OF BASKIN-ROBBINS ICE CREAM CAKE BOSTON MARKET MEATLOAF BULL’S-EYE ORIGINAL BBQ SAUCE BURGER KING BIG KING BURGER KING BK BROILER BURGER KING BREAKFAST SANDWICHES CADBURY’S CREME EGG CARL’S JR . BACON SWISS CRISPY CHICKEN SANDWICH CARL’S JR. RANCH CRISPY CHICKEN SANDWICH CHEF PAUL PRUDHOMME’S POULTRY MAGIC CINNABON CINNABONSTIX DOLLY MADISON ZINGERS (DEVIL’S FOOD) DOUBLETREE CHOCOLATE CHIP COOKIES DEVIL DOGS EMERIL’S ORIGINAL ESSENCE FATBURGER ORIGINAL BURGER FRENCH’S CLASSIC YELLOW MUSTARD GIRL SCOUT COOKIES SHORTBREAD GIRL SCOUTCOOKIES THIN MINTS GOOD SEASONS ITALIAN SALAD DRESSING MIX GRANDMA’S COOKIES OATMEAL RAISIN BIG COOKIES GRANDMA’S COOKIES PEANUT BUTTER BIG COOKIES GREAT AMERICAN COOKIES SNICKERDOODLES GREAT AMERICAN COOKIES WHITE CHUNK MACADAMIA HEINZ 57 SAUCE HEINZ KETCHUP HERSHEY’S PAYDAY CANDY BAR HONEYBAKED HAM GLAZE HOT DOG ON A STICK HOT DOG K.C. MASTERPIECE ORIGINAL BBQ SAUCE KELLOGG’S COCOA RICE KRISPIES TREATS KELLOGG’S PEANUT BUTTER CHOCOLATE RICE KRISPIES TREATS KENNY ROGERS ROASTERS CORN MUFFINS KFC BBQ BAKED BEANS KFC EXTRA CRISPY CHICKEN KFC HONEY BBQ WINGS KFC MACARONI & CHEESE KFC MASHED POTATOES & GRAVY KFC POTATO SALAD KRAFT DELUXE MACARONI & CHEESE KRAFT SHAKE ’N BAKE KRAFT STOVE TOP STUFFING KRAFT THOUSAND ISLAND DRESSING LAWRY’S SEASONED SALT LAWRY’S TACO SPICES & SEASONING LITTLE DEBBIE OATMEAL CREME PIES MCDONALD’S ARCH DELUXE MCDONALD’S BIGXTRA! MCDONALD’S BISCUITS MCDONALD’S BREAKFAST -
Branding 101
TRUMP UNIVERSITY BRANDING 101 ffirs.indd i 8/20/08 3:14:10 PM TRUMP UNIVERSITY BRANDING 101 How to Build the Most Valuable Asset of Any Business Don Sexton John Wiley & Sons, Inc. ffirs.indd iii 8/20/08 3:14:10 PM Copyright © 2008 by Trump University. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifi cally disclaim any implied warranties of merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. -
Strategy and Planning Work
ADV180 Strategy and Planning Assignment 2 - Preventing Failure Lauren Ashton 1500091 Released in 1996, The Arch Deluxe is considered to be a failed product by fast food giant McDonalds. The burger was available to the consumer under a new, special strategy of being the meal with the ‘grown up taste’, promoting it as a being made for adults, and not for children. Spending $100 million on advertising the // //PREVENTING FAILURE adult burger, this campaign has the highest budget on the commercials, depicting children hating the taste of the product, as it was too ‘mature tasting’. The main failure of this product can be defned by the misdirected advertising. The advertising displayed was unsuitable for the consumer market which McDonalds are targeting, and did not appeal to the primary target group of existing ARCH DELUXE BURGER MCDONALDS customers. Aiming to affrm the idea that the brand offers sophisticated foods, the company overlooked that this was not what the brand was known for doing, and was chosen by consumers for convenience, not taste. Dave Miller attacked this ‘compete on taste’ strategy shown within the ads, stating that ‘We don’t come to the Golden Arches on the merits of taste and tantali-zation and culinary delight. We prize your brand on friendliness, cleanliness, consistency and convenience.’, noticing that the brand had lost its touch with the consumer market, and was shifting its advertising towards an inappropriate goal. Furthermore, the substance of the commercials did not connect audiences with the idea that they should buy a burger simply because children didn’t want it. -
Arch Deluxe™ BIG MAC™ Special Sauce
Arch Deluxe™ THE SECRET SAUCE: 1 tablespoon mayonnaise 1/2 teaspoon Grey Poupon Specialty peppercorn mustard Ingredients: 1 sesame seed hamburger bun (potato roll style with split crown) 1/4 pound Topps beef patty 1 slice American cheese 1-2 tomato slices 1-2 lettuce leaves, chopped 1 Tablespoon ketchup 1 Tablespoon chopped white onion McDonald's hamburger seasoning COOKING: 1. In a small bowl, mix together the mayonnaise and the Dijon mustard. Set aside. This is the secret sauce. 2. Toast the face of each of the buns on a griddle as described in all other recipes. 3. Follow Quarter-Pounder cooking instuctions for the beef patty. 4. Dress your BUN in the following order: On the crown (top bun) special sauce ketchup onions lettuce tomato cheese 5. Add the cooked beef patty then the toasted heel. Makes 1 Arch Deluxe® If you want an Arch Deluxe with bacon, pre-cook some thick sliced Hormel® pepper bacon, breaking one slice per burger in half. Lay the halves side by side on top of the cheese before adding the meat. (Or just use thick sliced bacon, adding a dash of pepper when cooking.) BIG MAC™ Special Sauce Ingredients: 1/4 cup KRAFT Miracle Whip 1/4 cup mayonnaise 2 Tablespoons,heaping, WISHBONE deluxe french salad dressing (the orange stuff) 1/2 Tablespoon HEINZ sweet relish 2 teaspooons, heaping, VLASIC dill pickle relish (Heinz dill relish also works) 1 teaspoon sugar 1 teaspoon dried, minced onion 1 teaspoon white vinegar 1 teaspoon ketchup 1/8 teaspoon salt Mix everything very well in a small container. -
Download Book
McMarketing Willy Schneider McMarketing Einblicke in die Marketing-Strategie von McDonald’s 2., überarbeitete Auflage Willy Schneider Heidelberg Deutschland ISBN 978-3-658-07095-3 ISBN 978-3-658-07096-0 (eBook) DOI 10.1007/978-3-658-07096-0 Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillier- te bibliografische Daten sind im Internet über http://dnb.d-nb.de abrufbar. Springer Gabler © Springer Fachmedien Wiesbaden 2007, 2015 Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung, die nicht ausdrücklich vom Urheberrechtsgesetz zugelassen ist, bedarf der vorherigen Zustimmung des Verlags. Das gilt insbesondere für Vervielfältigungen, Bearbeitungen, Übersetzungen, Mikroverfilmungen und die Einspeicherung und Ver- arbeitung in elektronischen Systemen. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten wären und daher von jedermann benutzt werden dürften. Der Verlag, die Autoren und die Herausgeber gehen davon aus, dass die Angaben und Informationen in diesem Werk zum Zeitpunkt der Veröffentlichung vollständig und korrekt sind. Weder der Verlag noch die Autoren oder die Herausgeber übernehmen, ausdrücklich oder implizit, Gewähr für den Inhalt des Werkes, etwaige Fehler oder Äußerungen. Lektorat: Manuela Eckstein Gedruckt auf säurefreiem und chlorfrei gebleichtem Papier Springer Fachmedien Wiesbaden GmbH ist Teil der Fachverlagsgruppe Springer Science+Business Media (www.springer.com) Vorwort zur zweiten Auflage McMarketing geht in die zweite Runde. Angesichts der rasanten Dynamik auf dem Fast- Food-Markt ist es rund acht Jahre nach Erscheinen der ersten Auflage dringend notwendig geworden, das Phänomen McDonald’s aus einer aktualisierten Perspektive zu beleuchten.